Depending on your configuration, CLT can help you get more languages ready by conducting human-assisted machine translations, translate your project by professional translators, or help you review your crowdsourced translations.
It is a real set it & forget it solution for automatic translation. Cut your time to market and translation costs, set up CLT now, enjoy localization on autopilot, and focus on what’s important: your product.
What is software localization?
Software localization is a process of making apps aligned to specific audiences. To make your app localized, you need to translate the content with the correct contexts accurately and align other aspects of the software to fit cultural requirements and preferences.
Software localization is part of the internationalization (i18n) process. It has the objective of adapting a software product by customizing, if needed, the language, text media, currency, etc.
Localization of software product will provide consumers a personalized experience that will attract more users from local markets to use it and increase revenue for the company operating the service or product.
The software localization process starts right at the beginning of the development - the first step is to ensure you have the language, media (images, video, sound), text, date format, numbers, and currency as external content. When you want to expand the product to another market or make different versions of it, you only have to change the external content to the target market’s specific needs. An essential subprocess of localization, and maybe the most important, is the translation of the language, i.e., translating the external string files, as this is the core of communication between the product and its users.
What is software localization and why is it important for global companies?
Global companies do business all over the world. Depending on their software product(s), they might need to adapt it to either meet the law requirements of the target region or simply connect better with the consumers.
This is where software localization comes in. Being part of the internationalization (i18n) process, it has the objective of adapting a product by customizing, if needed, the language, text media, currency, etc. This will provide the consumer with a tailored experience that can conquer customers and return a significant profit for the company.
Localization tools are pieces of software that allow the developers, project managers, and translators to localize other software by helping them manage the strings and translations in the project and maintain the quality of translations.
With the arrival of globalization, we should no longer offer technology products in a single language only. We can no longer consider that the English language is more than enough; we must consider the localization of applications in other languages as necessary.
The advent of localization platforms opens up an opportunity for most of the world’s users to use their favorite applications in their native languages, which gives them significant added value. We assume that many people who do not speak English can easily understand the meaning of basic words in programs and applications. However, if messages become complicated, the user could completely miss the meaning for them.
At some point, we have to take into account that we want to monetize the application in some way. In order to have more satisfied users, it is important to improve language support. So what are the advantages localization can bring you?
Among the strategies to increase the number of users in applications and software, localization is one of the most important ones. Localization allows the application to be understandable and available to a more diverse audience. Generally, if the application is open to the public only in a single language, it would limit the number of users to people who understand that language. Suppose you add more regional settings and multiple languages to your software. In that case, you will expand the number of potential buyers since they can use the application in their native language.
Users will understand the functions of the application correctly 🔗
One way to get users to understand and interact with your application’s features is to have it in their local language. This will allow them to use the software and understand its features correctly. Properly handling the buttons, menus, commands, and messages will provide a pleasant experience that will allow recognition of the product’s advantages without language barriers that prevent exploiting its potential.
New markets can be reached much more easily if the software is localized and available in different languages. If you have more localized versions, it will help you get a diversity of users in the world. And in the end, localization can be reflected in increased profits, positioning the company in more privileged places in local and global markets.
Today, competition can be an important factor in differentiating your brand. Offering a localized application can be a feature that will allow you to differentiate yourself from other products on the market. Reaching markets that are not yet served by your competition can mean a significant boost in positioning that will allow entering new markets and foster the attraction and retention of clients.
One way to gain the trust of your buyers is to provide them with a satisfying experience that would ensure brand loyalty. You can earn this trust based on constant communication with the user in their native language and customizing your product. A satisfied customer will show a loyal attitude to your brand and can become a true defender of your products.
Software localization is considered an excellent way to build an international brand, strong enough to gain the trust and loyalty of potential users. The success of localization lies in researching what language your target markets speak and trying not to send the wrong message by taking into account their regional dialects and vocabulary.
Localazy is definitely the best localization plugin I have found for Android Studio. Simple to integrate, amazing website UI/UX and useful translation services.Absolute essential for every app developer
I am super impressed by the translation platform provided by Localazy – I didn’t even know that something like this would be possible when I first started looking for localization solutions for my app; but once I’d seen it, I knew that it was something that I definitely had to have.
Localazy has made it easy for my apps to add translations, helping me provide a more global audience reach. And the Localazy support team is awesome!
I use Localazy to translate my mobile app Floating Apps, that has more than 7 million downloads on Google Play. It works great.
I have a lot of contributors and volunteers, and Localazy helps me to keep track of changes and eliminate inaccurate and harmful translations.
I no longer need to wait for contributors to translate the app as updated translations can be delivered with OTA updates.
Integrating Localazy with their Gradle plugin was quick and easy.
I met Localazy by accident, looking for a way to translate my app in a simple and cheap way. The system is well done, simple and intuitive, plus the integration is really fast! The support service is fantastic, they even modified options to perfectly integrate the system into my app! I love them!
"A great automated translation tool for even a non-developer"
I got to know about this product from a friend. They told me that it provides OTA translations, I was in total denial first. But when I first checked it out I was totally in awe. It removes the hassle of adding new languages via each app update. Their prices are also really low.
The best tool for managing translations and crowdsourcing translations
I wanted to keep it REALLY simple when it comes to the internationalization of my application, however, handling translations on JSON files turned out to be a big pain. That's why I started searching for translation management tools. Upon analyzing many tools out there, I found Localazy the easiest, the simplest, and fastest tool. Since I want my game to be built close to what my users expect, Localazy stood out with it's "crowd-sourced" way of translation management. Today I completely recommend Localazy to all my friends and their projects.
“Best in class”
It was extremely easy to setup and implement localazy in our development process. We use it with a vue js application and adding languages couldn't be easier.
What do you like best about Localazy?
I like that we can send localazy projects to non-technical people and let them translate our application without deep knowledge of the technology. The editor is very user-friendly and I have the option to approve the translations. It helps us to keep track of what's translated and what's not.
The product itself is great, and the team behind it is just fantastic. Always fast to respond to any questions competently and politely. I haven't experienced such a level of support with any other tool or platform.
ShareTM is a brilliant feature. It makes translating single words so much easier, especially since Google Translate and other machine translation services struggle a lot to translate single words without context.