Localization platform

Continuous Localization Team (CLT) acts as your own outsourced team for translation and reviews.

Depending on your configuration, CLT can help you get more languages ready by conducting human-assisted machine translations, translate your project by professional translators, or help you review your crowdsourced translations.

It is a real set it & forget it solution for automatic translation. Cut your time to market and translation costs, set up CLT now, enjoy localization on autopilot, and focus on what’s important: your product.

Software localization is a process of making apps aligned to specific audiences. To make your app localized, you need to translate the content with the correct contexts accurately and align other aspects of the software to fit cultural requirements and preferences.

Software localization is part of the internationalization (i18n) process. It has the objective of adapting a software product by customizing, if needed, the language, text media, currency, etc.

Localization of software product will provide consumers a personalized experience that will attract more users from local markets to use it and increase revenue for the company operating the service or product.

You might be interested in: #️⃣

• How to prepare your application for i18n & l10n

The software localization process starts right at the beginning of the development - the first step is to ensure you have the language, media (images, video, sound), text, date format, numbers, and currency as external content. When you want to expand the product to another market or make different versions of it, you only have to change the external content to the target market’s specific needs. An essential subprocess of localization, and maybe the most important, is the translation of the language, i.e., translating the external string files, as this is the core of communication between the product and its users.

You might be interested in: #️⃣

• How to prepare your application for i18n & l10n
• How to convert localization files into different formats?

Localization automation is, at its core, the process of making the localization process faster and more agile by automating specific tasks (i.e., string management and translation, format conversions, delivery of localized files etc.) that otherwise would consume a lot of time to complete.

Localazy is here to help product teams and single developers automate the localization of their projects.

You might be interested in:

• How to prepare your application for i18n & l10n
• Localization automation - language as a product or service?
• Multi-platform localization made easy with Connected Projects

Software localization is crucial because it allows you to expand your product and connect better with your target markets by supplying them with a customized version of your project.

Depending on the region you want to expand to, this custom version might have different media (images, video, sound), text, date format, numbers, and currency from the original version.

This expansion can bring higher profits by exposing you to the global market.

You might be interested in: #️⃣

• How to prepare your application for i18n & l10n

Global companies do business all over the world. Depending on their software product(s), they might need to adapt it to either meet the law requirements of the target region or simply connect better with the consumers.

This is where software localization comes in. Being part of the internationalization (i18n) process, it has the objective of adapting a product by customizing, if needed, the language, text media, currency, etc. This will provide the consumer with a tailored experience that can conquer customers and return a significant profit for the company.

You might be interested in: #️⃣

• How to prepare your application for i18n & l10n

Localization tools are pieces of software that allow the developers, project managers, and translators to localize other software by helping them manage the strings and translations in the project and maintain the quality of translations.

Machine Translation Engines, Computer-Aided Translation Tools and Translation Management Systems are all examples of localization tools.

Localazy combines all of them and offers additional features aiding localization, e.g., Localazy Format Conversions.

With the arrival of globalization, we should no longer offer technology products in a single language only. We can no longer consider that the English language is more than enough; we must consider the localization of applications in other languages as necessary.

The advent of localization platforms opens up an opportunity for most of the world’s users to use their favorite applications in their native languages, which gives them significant added value. We assume that many people who do not speak English can easily understand the meaning of basic words in programs and applications. However, if messages become complicated, the user could completely miss the meaning for them.

At some point, we have to take into account that we want to monetize the application in some way. In order to have more satisfied users, it is important to improve language support. So what are the advantages localization can bring you?

Attract new users #️⃣

Among the strategies to increase the number of users in applications and software, localization is one of the most important ones. Localization allows the application to be understandable and available to a more diverse audience. Generally, if the application is open to the public only in a single language, it would limit the number of users to people who understand that language. Suppose you add more regional settings and multiple languages to your software. In that case, you will expand the number of potential buyers since they can use the application in their native language.

Users will understand the functions of the application correctly #️⃣

One way to get users to understand and interact with your application’s features is to have it in their local language. This will allow them to use the software and understand its features correctly. Properly handling the buttons, menus, commands, and messages will provide a pleasant experience that will allow recognition of the product’s advantages without language barriers that prevent exploiting its potential.

Strengthen the International market reach #️⃣

New markets can be reached much more easily if the software is localized and available in different languages. If you have more localized versions, it will help you get a diversity of users in the world. And in the end, localization can be reflected in increased profits, positioning the company in more privileged places in local and global markets.

Increased Competitiveness #️⃣

Today, competition can be an important factor in differentiating your brand. Offering a localized application can be a feature that will allow you to differentiate yourself from other products on the market. Reaching markets that are not yet served by your competition can mean a significant boost in positioning that will allow entering new markets and foster the attraction and retention of clients.

Increase your brand loyalty #️⃣

One way to gain the trust of your buyers is to provide them with a satisfying experience that would ensure brand loyalty. You can earn this trust based on constant communication with the user in their native language and customizing your product. A satisfied customer will show a loyal attitude to your brand and can become a true defender of your products.

Closing thoughts #️⃣

Software localization is considered an excellent way to build an international brand, strong enough to gain the trust and loyalty of potential users. The success of localization lies in researching what language your target markets speak and trying not to send the wrong message by taking into account their regional dialects and vocabulary.

Further reading #️⃣

• Mythbusters: Our users speak English, so we don’t have to localize
• Stop making these 7 software localization mistakes
• 12 Reasons Why Localazy is Better Than Spreadsheets for Localization Projects