#Market expansionarticles

Localizing your SaaS app into Chinese? Why the Mainland is usually the wrong place to start
Illustration of Localizing your SaaS app into Chinese? Why the Mainland is usually the wrong place to start
Jian Jenny Lu · 15/10/2026
UK localization: Why expanding to the UK is harder than EU companies expect
Illustration of UK localization: Why expanding to the UK is harder than EU companies expect
Cathy Castling · 20/08/2026
German localization guide: Tap into Europe's €100B+ digital market
Illustration of German localization guide: Tap into Europe's €100B+ digital market
Christiane Hesse · 05/08/2026
4 Arabic localization assumptions that fail in the real world, told by a Marine Corps linguist
Illustration of 4 Arabic localization assumptions that fail in the real world, told by a Marine Corps linguist
Stephanie Casale · 09/06/2026
You can just build things. But should you? The build vs. buy debate in localization
Illustration of You can just build things. But should you? The build vs. buy debate in localization
Petr Hodný · 25/05/2026
Can't afford multilingual support? The math behind using an AI chatbot vs. localizing your help center
Illustration of Can't afford multilingual support? The math behind using an AI chatbot vs. localizing your help center
Mick Chistopolov · 21/04/2026
Why Africa’s WhatsApp-first culture is shaping the future of software localization and digital business
Illustration of Why Africa’s WhatsApp-first culture is shaping the future of software localization and digital business
Chidinma Iwu · 17/02/2026
Using AI to research your go-to-market localization strategy: Complete guide with prompts
Illustration of Using AI to research your go-to-market localization strategy: Complete guide with prompts
Dorota Pawlak · 04/11/2025
RTL support matters — even if you're not in an RTL market
Illustration of RTL support matters — even if you're not in an RTL market
Kareem Alnassag · 21/10/2025
AI is a bad boss, spreadsheets crash: Lessons from rebuilding a large localization workflow
Illustration of AI is a bad boss, spreadsheets crash: Lessons from rebuilding a large localization workflow
Dorian Maršálek · 08/10/2025
Expanding to Poland: The complete guide to market segments, local strategies and mistakes to avoid
Illustration of Expanding to Poland: The complete guide to market segments, local strategies and mistakes to avoid
Dorota Pawlak · 26/09/2025
Localization 101 | How to measure your localization ROI: Costs, benefits and KPIs
Illustration of Localization 101 | How to measure your localization ROI: Costs, benefits and KPIs
Mick Chistopolov · 11/09/2025
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