Does your agency offer a complete set of services to elevate your client's business and get them the exposure and sales they want?
Almost all big agencies offer a uniform list of services, including marketing strategies, advertising, web development, content creation, and social media management. However, you can stand out with your agency if you offer a particularly unpopular but effective service known as localization.
Localization helps your most serious clients reach more customers.
International businesses have been leveraging the power of localization for years now. But the term itself isn't entirely understood as it's often mixed with translation. Adding a Google Translated version of your client's website to their site isn't localization. Localization doesn't only involve the translation of the words on a page. Localization is concerned with adapting content to match the intended audience's customs, local language, tastes, history, and unique local characterizing elements.
Now, if your agency starts offering localization strategically, your clients will be impressed to see their customer base and retention increase.
In this article, we will explore why digital agencies should add localization services to their portfolio of offerings, how they can do it, and the benefits it can bring to their clients. From unlocking new growth potential to enhancing user experience, we will dive into the world of localization and why it's a valuable addition to any digital agency's services.
🤔 Why is l10n important in Marketing? 🔗
Localization is essential in marketing because it helps businesses to connect with their diverse and global audience. In today's world, each company should communicate its messages to customers in their local language and cultural context.
By localizing content, businesses can tailor their messaging to meet their customers' unique needs and preferences in different regions. This leads to more effective communication, higher engagement, and better ROI for marketing campaigns.
🏌️♂️ Why should digital agencies offer it? 🔗
Localization leads to increased brand loyalty and long-term revenue growth. By adding localization to their portfolio of services, digital agencies can differentiate themselves from their competitors, generate more revenue, and provide more value to their clients.
Let's take a moment to elaborate on four reasons why localization can turn into the perfect USP (Unique Selling Point) for digital agencies.
1. The demand for l10n keeps growing 🔗
There has been a significant increase in demand for localization services in recent years. As businesses expand into new markets, they need to be able to communicate with their customers in their local language and cultural context. Moreover, customers are more likely to engage with businesses that offer localized content, leading to increased sales and revenue growth.
The increase in demand for localization services presents a significant opportunity for digital agencies to expand their offerings and provide more value to their clients. By adding localization to their portfolio of services, digital agencies can tap into a growing market and help their clients to achieve their business goals.
2. Localized content is a must for global clients 🔗
As more and more businesses expand into global markets, they need digital agencies to help them communicate effectively with their new audiences. Localization allows digital agencies to meet the needs of these clients and provide services that go beyond just creating content in the local language.
3. It leads to new revenue opportunities 🔗
Localization services can provide digital agencies with new revenue opportunities. By offering localization services, digital agencies can charge additional fees for sourcing translation and localization work, thereby increasing their revenue potential.
4. It gives agencies a competitive edge 🔗
Many digital agencies already offer localization services, so they don't risk falling behind the competition. By adding localization to their portfolio of services, digital agencies can stay competitive and attract clients looking for a one-stop shop for all their digital marketing needs.
🧭 How can agencies add it to their portfolio? 🔗
Here's what a digital agency needs to do in order to implement localization into its marketing strategy. You start by observing the market, finding whether your clients would be interested in localizing their content, and then arranging a talented team to handle localization.
1. Analyze the market needs 🔗
Analyzing market needs is the first step in adding localization services to a digital agency's portfolio. This involves understanding your client's market language, culture, and business practices. Is it profitable for them to localize their content?
Are your current clients interested in localization, or do you need to focus on acquiring other new clients? You can quickly gauge their interest by conducting market research, analyzing client data, and studying the competition.
2. Build a team expert on language & culture 🔗
Once you've surveyed your client base and the market, you need to build a team with language and cultural expertise. This team should include professionals with expertise in translation and localization. Ideally, the team should consist of native speakers who have a deep understanding of the local language and culture.
With the help of localization software like Localazy, you can manage teams of newly found translators or take a shortcut and hire professional translators directly on the platform. Either way, the process is simple and smooth.
3. Invest in translation and l10n tools 🔗
To effectively provide localization services, digital agencies need to invest in translation and localization tools. These tools can help automate the translation process, reduce the time and cost of localization, and ensure consistency in the quality of the translated content.
Various tools are available, from translation software to content management systems that support multilingual content. Take Localazy, for example. Our translation and localization software has been used to translate content that has reached around 1 billion users worldwide. Partnering up with us helps you localize digital assets and gives you extra revenue for each new client you register with us.
Learn more about the Localazy Affiliate Program for Digital Agencies
4. Collaborate with in-country partners 🔗
To truly provide effective localization services, digital agencies must collaborate with in-country partners who deeply understand the local market. These partners can provide insights into local culture and customs, help identify appropriate marketing channels, and provide on-the-ground support for the agency's clients.
Collaborating with in-country partners can help digital agencies deliver high-quality localization services that resonate with the local audience. However, through Localazy, you halve the time spent assembling your own team of experts. Simply register and order help from localization experts enlisted in our platform.
💙 Why will your clients love the results? 🔗
Digital agencies should add localization to their services portfolio because it significantly benefits their clients. Improved communication with the target audience, enhanced user experience, and increased brand loyalty are just a few of the reasons why clients will love the results of localization.
By providing localized content, digital agencies can help their clients achieve their business goals, expand into new markets, and build a robust and loyal customer base. Let us dive deeper into these points.
Improved communication with target audience 🔗
By localizing content, digital agencies can improve communication with their target audience. Localizing content ensures that the messaging and branding are culturally appropriate and resonate with the target audience.
This leads to improved engagement, higher click-through rates, and better ROI for marketing campaigns. When digital agencies provide localized content, their clients can connect with their target audience in a more meaningful way, leading to stronger relationships and more significant revenue growth.
Enhanced user experience 🔗
Localizing websites, apps, and other digital content can also enhance the user experience for global customers. When digital agencies provide localized content, their clients can offer their customers an experience that is tailored to their language, culture, and preferences.
This leads to increased customer satisfaction. Moreover, providing localized content ensures customers can find what they're looking for quickly and easily, leading to increased conversion rates and higher sales.
Increased brand loyalty 🔗
Localization also leads to increased brand loyalty. When digital agencies provide localized content, their clients can demonstrate a commitment to their global customers. This leads to increased trust and loyalty, as customers feel that the brand values their business and understands their needs.
When customers feel that their needs are being met, they are more likely to remain loyal to the brand and recommend it to others. In this way, localization can help digital agencies and their clients build a robust and loyal customer base that generates long-term revenue growth.
Enhanced SEO rankings 🔗
By optimizing localized content for search engines, digital agencies can help their clients improve their SEO rankings in different regions. This can lead to increased visibility and, ultimately, more business.
Building powerful and highly tailored landing pages to target specific needs for local areas where your audience lives are definitely something worth counting as an investment into marketing, and we're happy to simplify it.
🥊 Challenges of adding l10n to portfolios 🔗
However, localization has its own battling challenges we can't leave out of the equation. Here are some challenges that might arise in the process of integrating localization into your company portfolio of services.
1. The need for specialized skills 🔗
One of the main challenges of adding localization to the portfolio of services is the need for specialized skills. Localization requires professionals with expertise in translating and adapting content to fit the cultural norms and expectations of the target audience.
This means that digital agencies need to invest in building a team with language and cultural expertise. But the proper localization software facilitates this process immensely by connecting you with domain experts.
2. An increase in complexity 🔗
Localization adds another layer of complexity to the services that digital agencies offer. There are a dozen factors that need to be taken into consideration when localizing content, including cultural norms, idiomatic expressions, and local customs.
This complexity can increase the time and cost of localization, making it more challenging for digital agencies to manage their workflow and resources. Keeping clients happy can become challenging but definitely rewarding.
If you use Localazy in the process, we want to pay you 20% of the revenue you bring for us for two years in a row. Full details here. You're welcome! (In case you don't want to partner up with us yet, register as an affiliate, and start small.)
3. A considerable increase in costs 🔗
Adding localization services to the portfolio can also come with cost considerations. Some digital agencies will have to invest in translation and localization tools, such as translation software, content management systems with internationalization capabilities, and localization platforms.
They may also need to hire additional staff or outsource work to in-country partners to provide high-quality localization services. These costs can add up quickly and must be factored into the agency's budget and pricing strategies.
4. More deadlines to manage 🔗
Another challenge of adding localization to the portfolio of services is managing deadlines and timelines. Localization can add time to the content creation process, from translation to editing and quality assurance.
Digital agencies must ensure that they have effective project management processes to manage their workflow, meet deadlines, and deliver high-quality localization services to their clients. Otherwise, you might rush and deliver incorrectly localized content (which we hope includes funny translations rather than misdirecting ones).
✅ Final thoughts 🔗
As businesses expand globally, the demand for localization services will only grow. By embracing localization, digital agencies become distinguishable in the market and increase the chances of working with major brands.
Localazy helps you reduce the steps to successful localization because we provide you with all the tools and experts needed to produce multilingual assets for your clients. And if you help your clients integrate Localazy, you'll benefit from our partnership perks.