No tiers! No limits! Save money by paying for what you use.
Why cloud pricing?
The idea to build Localazy came from our own mobile apps. Over the last few years, we were looking for a solution suitable for a small team with affordable pricing aimed to achieve maximum quality of translations.
Small teams and single developers have different needs. You know it! We don’t have a dedicated person to care about translations. We don’t have unlimited resources that we can invest in our work. With love, we are making our apps better and better for our users.
The logical step is not only to keep developing our apps but also to translate them so users around the world can use them in their native language. For many users, the language barrier can be a big deal.
This all is what we have gone through with our apps, and our answer is a pro-active translation platform with many features tailored for Android developers that would save us a lot of time and money, which we can invest in our apps to improve them further.
Our most popular app, Floating Apps, has grown from zero to 7 million downloads in five years… and from a few basic phrases to over 1200 of them split across several product flavors. You can imagine that our needs changed radically during this journey. And only cloud-based pricing is something that can be flexible enough to allow you to grow your apps with a peaceful mind.
Don’t sacrifice quality
What you can see in some translation platforms is that they limit key features like Glossary if you don’t pay for the higher tier. We are never going to do the same thing. It’s bad.
Every single app, even if it’s a small app with no budget, must have access to all features that can affect the quality of translations and the workflow for translators. For us, it’s the unbreakable rule!
It’s another reason for cloud-based pricing - flexibility suitable for apps of all sizes without sacrificing features and quality.
How is the price calculated?
The price consists of two parts that reflect our costs to maintain your app. We need to cover our costs to provide you with flawless service.
Due to the pro-active nature of Localazy, every single phrase we manage means the increased load on our servers. While it seems that we only store a few texts for you, there are never-ending background processes such as pro-active translation memory that improves your app.
The calculation is simple. The first 50 phrases are free, so you can start translating your small app without any investment. If your app has more than 50 phrases, it’s $0.00085 per phrase per day.
See the bigger image:
|Number of phrases||Monthly price|
*) For the calculation, the month is 30 days.
While other platforms offer many phrases included in the basic tiers, we have learned that apps are usually somewhere between 50 to 500 phrases, and the number grows as the app is getting more popular and earns more money to its author. We designed our pricing accordingly. Why should you pay for a tier with 1000 phrases if your app only has 137 of them? With Localazy, you pay for these 137 and not even a dime more.
OTA delivery and stats processing
Localazy comes with the best OTA (over-the-air) delivery mechanism for translations available for Android, and as with the managed phrases above, we respect that your app is not fixed and has changing needs - it’s growing, there are days with spikes in the number of downloads, etc.
Important note first, these features are optional, and you can decide whether you want to use them or not. However, we recommend them for two reasons:
- the translation of your app is always up-to-date and you are not forced to publish new versions to stores; you can even add new languages remotely
- we can collect stats and optimize the translation and review process, so the most important phrases are translated first which vastly improves user experience
The price is calculated based on DAU (daily active users) and per single unit. You only pay for real users. No overpriced tiers that you don’t need. To cover all apps from small to large ones, Localazy uses a decreasing pricing model per unit.
In the table below, app downloads are the estimated number of total app downloads based on average DAU/MAU ratio.
|DAU||App downloads||Price / DAU|
|first 25||up to 2,5k||$0|
|next 975||up to 100k||$0.0008|
|next 9k||up to 1M||$0.00024|
|next 99k||up to 10M||$0.000072|
*) For the calculation, the month is 30 days.
The app with ~5M downloads (50k DAU) pays in the given day:
- nothing for first 25 DAU
- $0.0008 for next 975 DAU
- $0.00024 for next 9k DAU
- $0.000072 for next 40k DAU
If your app is much smaller having 30 DAU, you are not going to pay more than around $0.01 per month . The beauty of cloud-based pricing.
And what about your opinion?
Do you feel that our pricing policy is not suitable for your specific situation? Are you open-source, academic, indie, or non-profit developer? Or do you just don’t agree with our prices?
We would love to hear from you. Let’s find a deal suitable for your case.