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Smoobu dropped Google Sheets to make localization faster and easier
Smoobu is a vacation rental management platform helping property owners manage listings across channels like Airbnb and Booking.com. Founded in 2014, it now supports thousands of hosts worldwide with a team of over 90 people.
The Challenge
Before Localazy, Smoobu’s localization process was slow and manual. UI text was managed in Google Sheets with little context, and designers had to copy content from Figma by hand. Sync issues and missing approvals often delayed releases and hurt consistency. The process was error-prone, time-consuming, and hard to scale for new languages.
The Solution
Smoobu replaced its manual workflows with Localazy, integrating the Figma plugin so designers could send strings directly to the platform—eliminating copy-paste and sync issues. Engineers pulled translations from Localazy, while product managers coordinated multilingual tasks with ease.
Localization became faster, more consistent, and easier to scale. With Localazy’s Continuous Localization Services, Smoobu quickly launched Polish and improved overall translation quality through centralized management.
The Result
With Localazy, Smoobu has sped up and streamlined localization across 10 languages, including Dutch, French, German, Greek, Italian, Polish, Portuguese, Russian, and Spanish. The team has reduced time-to-market for new languages and improved translation quality and consistency. As Smoobu expands into South America, the Baltics, Eastern Europe, and Scandinavia, multilingual support continues to fuel their growth.
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