Case study content
Share
Smoobu dropped Google Sheets to make localization faster and easier
Smoobu is a vacation rental management platform helping property owners manage listings across channels like Airbnb and Booking.com. Founded in 2014, it now supports thousands of hosts worldwide with a team of over 90 people.
The Challenge
Before Localazy, Smoobu’s localization process was slow and manual. UI text was managed in Google Sheets with little context, and designers had to copy content from Figma by hand. Sync issues and missing approvals often delayed releases and hurt consistency. The process was error-prone, time-consuming, and hard to scale for new languages.
The Solution
Smoobu replaced its manual workflows with Localazy, integrating the Figma plugin so designers could send strings directly to the platform—eliminating copy-paste and sync issues. Engineers pulled translations from Localazy, while product managers coordinated multilingual tasks with ease.
Localization became faster, more consistent, and easier to scale. With Localazy’s Continuous Localization Services, Smoobu quickly launched Polish and improved overall translation quality through centralized management.
The Result
With Localazy, Smoobu has sped up and streamlined localization across 10 languages, including Dutch, French, German, Greek, Italian, Polish, Portuguese, Russian, and Spanish. The team has reduced time-to-market for new languages and improved translation quality and consistency. As Smoobu expands into South America, the Baltics, Eastern Europe, and Scandinavia, multilingual support continues to fuel their growth.
Share this case study
Did you enjoy this case study?
Breaking language barriers
Explore how Localazy customers are boosting their business growth through localization.
Readmio automated their localization workflow to deliver magic to every story
Using Localazy, Readmio made the localization process easier for both developers and translators. The expansion from 2 to 8 languages went smoothly, and more are already in the pipeline. With translations running seamlessly, the team can now focus on adding new stories instead of fixing localization issues.
TICGAL propelled their mobile app for GLPI with a scalable translation flow
Gapp is now available in 24 languages, with community-driven translations that continue to expand its reach. The app has been adopted by organizations such the Spanish Ministry of Science and Innovation, the University of La Rioja (UNIR) and RCS Angola, which uses Gapp to manage over 100 field technicians.
Mindnow delivered a multilingual digital banking experience for Swiss families
Clanq now supports three of the country's official languages: German, Italian, and French, plus English. With Localazy, Mindnow can keep adding new features to the app without huge translation overhauls, meeting Cornèr Bank’s high standards as well as the demands of the Swiss financial landscape.
Digismoothie found the perfect recipe for translating their Shopify apps
Digismoothie translates 15 projects with Localazy. Their most popular app, Candy Rack, is now available in 10+ languages, including Danish, Brazilian Portuguese, Dutch, French, Japanese, and Spanish. Automatic sync ensures updates without manual intervention, freeing their teams to focus on app improvement.
Pentland Firth spoke to shoppers in 12 languages and simplified teamwork
Using Localazy, Pentland Firth successfully scaled their Whiz-Cart platform into 12 languages, starting with German and following with Scandinavian languages, Polish, and Dutch. The Whiz-Cart is currently available in countries like Thailand, the USA, and Romania, with product information being updated quickly for a better customer experience and new languages being added continuously depending on client needs.
