A development approach where translations happen automatically alongside coding, so teams can update content in multiple languages without slowing down product releases.
Continuous Localization is a modern approach to internationalization where translation and localization processes run parallel to software development, rather than as separate, sequential phases. This methodology makes sure that new features, content updates, and bug fixes can be deployed globally without waiting for lengthy translation cycles.
After teams integrate localization tools directly into CI/CD pipelines, development teams can maintain their release velocity while keeping all language versions synchronized. Content changes trigger automated workflows that notify translators, update translation memories, and deploy approved translations without developer intervention.
Traditional localization often becomes troublesome, forcing teams to choose between speed and global reach. Continuous Localization eliminates this trade-off by making translation an ongoing, parallel process rather than a gate before release.
Teams can ship features immediately to their primary market while translations flow through automated pipelines. This approach is particularly valuable for SaaS products, mobile apps, and websites where frequent updates are essential for competitive advantage. With proper tooling, even complex features with extensive UI text can be localized within hours or days rather than weeks.
The methodology works best when supported by translation management platforms that offer robust APIs, webhooks and over-the-air content delivery systems that bypass traditional app store approval processes.
Learn more about implementing Continuous Localization workflows with our team here. Then build a perfectly.oiled localization machine with other related features like Automations and OTA updates.