Transcreation
Transcreation is the process of adapting a message from one language to another while maintaining its intent, style, tone, and context.
Unlike straightforward translation, transcreation focuses on conveying the original message’s emotional impact and cultural relevance in the target language.
Transcreation is essential in marketing, advertising, and creative content where the original content needs to resonate with the audience in the target market. This process often involves creative writing and localization strategies to ensure the adapted content feels native to the target audience.
To learn more about how transcreation differs from other forms of language adaptation, you can visit the localization entry.
