Flowpay expanded faster across Europe with a centralized localization platform

Flowpay is a Czech data and AI company helping SMEs get fast, flexible financing through platforms they already use to run their business. Founded in 2021, they guide them to obtain the cash flow they need to run their day-to-day operations.

The Challenge

Closing the book on hardcoded strings

For three years, Flowpay's translations lived hardcoded directly in the codebase, with updates shared through spreadsheets that lacked a single source of truth. This made collaboration difficult once more people got involved. As they expanded into new European markets, this fragmented setup made it harder to keep translations accurate and consistent, right when a trustworthy product experience mattered most.

"Localazy brought much-needed structure into our localization process and was easy to adopt from day one. It helps us manage localization efficiently as we grow into new markets."
Jiří Ruml
Head of Operations
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The Solution

A single home for every translation

When Flowpay rebuilt its myFlowpay frontend from scratch, the team adopted Localazy to centralize localization and give everyone a shared, unified interface. Using Localazy CLI, translations are pulled both locally and through their CI pipeline via GitHub Actions, letting non-developers with the right permissions publish updates directly.

After proving its value on the frontend, Flowpay extended Localazy to the backend, now managing legal documents and customer notifications like emails and texts, with Machine Translation powered by DeepL and Google Translate throughout.

Benefits

Built to scale across borders
  • Consistent translations across all content.
  • Direct publishing with no developer bottlenecks.
  • Faster releases and less manual busywork.
  • One place to manage translators, developers, and reviewers.
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The Result

EU language support set up in hours

Flowpay currently serves customers in English, Czech, Slovak, and Dutch through the myFlowpay application. Using Localazy, they saw their first results in just a few hours thanks to the quick integration process. As the company continues expanding across Europe, Hungarian and Croatian are next on the list, with the same centralized setup ready to support each new market without adding extra work for the team.

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