Share of Voice (SOV)
The percentage of visibility a brand or website has compared to competitors across search, ads, or other channels.
When someone searches for a keyword or topic, multiple results compete for attention. Share of Voice refers to how much space your content occupies in those results. Ranking high helps, but what truly matters is how often your content shows up across various formats, languages, and platforms.
Frequent visibility increases the chances your brand will be discovered, trusted, and remembered, especially in international markets, where localized content allows you to reach more audiences through relevant queries.
📊 Main points to know about SOV: #️⃣
- SEO helps increase your Share of Voice by improving rankings for important search terms.
- GEO expands your SOV by placing your content into AI-generated summaries or answer boxes.
- Your SOV can change based on competition, language, content quality, and optimization efforts.
- SOV isn’t only about visibility, but about being found in the right context and language.
🌐 Multilingual content expands your reach #️⃣
Publishing content in several languages helps you appear in more local and regional search results. This increases your share of voice and strengthens brand presence across markets. With both SEO and GEO in play, multilingual content becomes even more valuable, as AI-powered platforms often favor well-structured and accessible content in the user’s preferred language.
