The list of webpages, summaries, and features displayed by a search engine in response to a user query.
A SERP (Search Engine Results Page) is what you see after entering a query into a search engine like Google. It lists results the engine finds most relevant, including links, ads, images, videos, and now even AI-generated summaries.
Modern SERPs vary based on location, language, and query intent. To show up in these results, businesses rely on SEO (Search Engine Optimization) to improve ranking and visibility. With the increased use of AI in search, GEO (Generative Engine Optimization) is becoming important too, helping content get picked up by AI summaries and answer boxes.
SEO (Search Engine Optimization) helps improve how your content ranks on the page.
GEO (Generative Engine Optimization) focuses on how your content is used by AI-driven search features, like summaries or smart answers.
SERPs vary by language, location, and device, which means your visibility can change depending on how and where people search.
Publishing content in multiple languages gives you more chances to appear in global search results, increasing your share of voice across different language markets. This is especially important for international SEO and GEO, where AI-generated results often prefer content that is clear, structured, and accessible in the user’s preferred language.