GILT

GILT stands for the four processes that ensure a product can be adapted for international markets. These processes work together to make digital content, apps, and software accessible, culturally relevant, and user-friendly across different regions and languages.

🫶 Benefits of GILT: #️⃣

• Scalability. Simplifies expanding into new markets without needing to rebuild core products.
• Consistency. Ensures all versions of a product deliver the same user experience, regardless of language or region.
• Cost-efficiency. Reduces the cost and time needed to adapt a product for multiple regions.
• User engagement. Boosts global user engagement by making products culturally relevant and understandable.

👇 Four key activities included in GILT: #️⃣

• Globalization, which refers to the overarching strategy of designing a product to function in a global market. This includes planning for the product’s expansion into different regions.
• Internationalization, which is the technical process of preparing software to handle multiple languages and formats, so it can easily adapt to different regions without requiring redesigns.
• Localization, which is the process of tailoring the product to meet the specific cultural, linguistic, and regulatory requirements of a target market.
• Translation, which involves converting text from one language to another while maintaining the meaning and tone of the original content.

GILT ensures your products are ready for the global stage. Businesses can easily scale internationally if they address these four key areas, and provide a consistent, engaging experience for users everywhere.