Friction

In the digital product landscape, friction can be found in different points of team processes, obstructing productivity, blocking workflows, and hindering performance. It also exists in customer journeys, where friction stops the user from adapting to new features, thus blocking their learning curve.

Localization processes need to be frictionless in order to be easy to adopt and maintain.

Frictionless cooperation and frictionless transactions are ideal for the correct deployment & commercialization of digital products.