AppMetrica
An analytics platform for mobile apps that provides insights into user behavior and app performance.
AppMetrica is a mobile analytics platform made by Yandex that tracks how users interact with apps. It helps developers and marketers collect data on user behavior to improve their apps.
Developers use AppMetrica to see real-time data about how people use their app. The platform tracks user actions, groups users by behavior, and shows where users drop off in important processes. AppMetrica lets teams test different app versions to see which works better.
The platform also helps find and fix app crashes. It shows which marketing campaigns bring in users and how well they work. AppMetrica works well with other Yandex products, making it easier for teams already using the company’s tools to analyze their data and improve marketing.
📊 Key points about AppMetrica: #️⃣
- Provides real-time app analytics
- Finds and explains app crashes
- Shows which marketing efforts work best
- Lets you test different app versions (A/B testing)
- Tracks user actions and groups users by behavior
