The practice of launching a localized product at the same time in multiple markets, languages, or regions.
Simship, short for simultaneous shipment, refers to the practice of simultaneously releasing products, like software or video games, across different regions and languages. This approach is often used to ensure that global customers have access to the same content at the same time.
Simship is essential for companies that want to maintain a global presence and prevent delays between regions. It involves coordinating translation, localization, and other regional adaptations to ensure that everything is ready for launch on the same day.
For software or gaming companies, simship helps maintain a level playing field by providing everyone with access to the same version of the product, reducing the risk of regional leaks and spoilers.