The process of discovering patterns and extracting valuable information from large datasets.
Data mining refers to the analytical process of exploring and analyzing large sets of data to identify patterns, correlations, and trends that can inform decision-making. This process uses various techniques from statistics, machine learning, and database systems to transform raw data into meaningful insights.
It is often employed across various industries, including finance, healthcare, and marketing, to predict customer behavior, identify fraud, and improve operational efficiency. The process typically involves several stages, including data collection, preprocessing, analysis, and interpretation of results.
Common techniques used in data mining include clustering, classification, regression, and association rule mining. These methods enable organizations to make data-driven decisions and optimize their strategies based on empirical evidence.