App Store Optimization

The goal of app store optimization is to increase the number of people who download your app.

App store optimization (ASO), also called mobile app store optimization, is the process of optimizing a mobile app for visibility in an app store’s search results.

With a higher rank in an app store’s search results, your app becomes more visible to customers, and it is more likely to be downloaded.

More exposure typically means more traffic to your app’s product page on the app store.

As part of the ASO process, you must also understand your target customer base and how they will find your app in the app store. This means considering how you will rank for keywords that potential customers may be searching for when trying to find an app similar to yours.

Your goal should be to drive more visitors to your app page — more searchers mean more downloads, giving you options for improved app monetization.

By increasing your app’s search ranking in the App Store, you reach more people and build a better, more engaged user base.

App store optimization (ASO) is an essential part of the marketing strategy for many mobile publishers. However, with potentially hundreds of thousands of apps in each app store, most publishers are not investing in app store optimization, making it easy for anyone optimizing to stand out from the crowd.

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See this article for an in-depth guide on how ASO works.

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