Software localization is a process of making apps aligned to specific audiences. To make your app localized, you need to translate the content with the correct contexts accurately and align other aspects of the software to fit cultural requirements and preferences.
Software localization is part of the internationalization (i18n) process. It has the objective of adapting a software product by customizing, if needed, the language, text media, currency, etc.
Localization of software product will provide consumers a personalized experience that will attract more users from local markets to use it and increase revenue for the company operating the service or product.