Global companies do business all over the world. Depending on their software product(s), they might need to adapt it to either meet the law requirements of the target region or simply connect better with the consumers.
This is where software localization comes in. Being part of the internationalization (i18n) process, it has the objective of adapting a product by customizing, if needed, the language, text media, currency, etc. This will provide the consumer with a tailored experience that can conquer customers and return a significant profit for the company.
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