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Optimise scaled their partner network with automated localization
Optimise is a global digital advertising platform specializing in affiliate marketing and partnerships. Based in the UK, the company connects international brands with online publishers to drive sales and commission opportunities across markets.
The Challenge
Optimise needed a new localization platform that fit their development workflow better. They were looking to eliminate technical issues and improve their machine translation options. The goal was to accelerate expansion across multiple new regions, maintaining their reputation for global reach and local expertise.
The Solution
The company built their workflow around Localazy CLI, API integration, and Webhooks. Source files now flow automatically from their Dev Branch in Azure to Localazy, with translations regularly pulled to stay aligned with release cycles.
The marketing team uses the Strapi plugin to synchronize translations directly within the company’s CMS, allowing flexible content updates without technical assistance. Regional sales teams review machine-translated drafts in Localazy, saving time and costs, while professional translation services are used occasionally for specific content.
The Result
By switching to Localazy, Optimise completed their first translation rounds without disrupting their release schedule. They now support seven languages: Arabic, Brazilian Portuguese, Indonesian, Simplified Chinese, Thai, Traditional Chinese, and Vietnamese, with more planned on their roadmap and new partnerships emerging as they expand.
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