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To internationalize your software, you need to pay attention to technical requirements. The code structure and design has to be prepared to allow for [localization](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Flocalization).\n\nIt involves considering various linguistic and cultural factors during the initial design and development phases. This process should start, ideally, in the design phase. For example, you may want to have externalised strings so you can bring your strings to the translation management tool.\n\nEvery business looking to expand their reach and provide User Experiences (UX) across diverse markets needs to consider internationalization and then localization.\n\n## 🌐 Key points about internationalization (i18n): \n\n* Internationalization involves creating flexible and adaptable designs that accommodate various languages, scripts, and cultural norms.\n* By preparing content and software for localization, internationalization simplifies the process of translating and adapting products for specific markets.\n* This process includes using Unicode, supporting different character sets, and ensuring compatibility with various regional formats (dates, currencies, etc.).\n* Investing in internationalization upfront reduces the time and cost associated with localizing products for multiple markets.\n\nBy prioritizing internationalization, companies can create products that are more versatile and ready for global distribution, ensuring they meet the needs of international users effectively.","internationalization",[1883,1884,1886,1888],{"id":20,"slug":1833},{"id":33,"slug":1885},"translation",{"id":37,"slug":1887},"globalization",{"id":57,"slug":1889},"gilt",{"id":37,"status":5,"owner":1876,"created_on":1891,"title":1892,"excerpt":1893,"content":1894,"slug":1887,"meta_title":1171,"meta_description":1171,"canonical":1171,"related_terms":1895},"2026-05-12T07:09:22.000Z","Globalization","The process of preparing a product for international use.","Globalization is a process in which companies prepare for international influence or start operating in an international scale. It involves designing and developing applications that function for multiple cultures. The process of globalization is a vital part of making the product ready for global use by concept and should be integrated when the business and product development strategies are being conceived.\n\nIn the case of mobile app developement, thinking about globalization from the very start will save you difficulties connected with rewriting the code and redesigning the UX, but that is not all. It is always a good idea to think about globalization before you even start with the development to find out whether your mobile app is viable for it or not.\n\nGlobalization has profound impacts on how companies operate, how cultures interact, and how economies grow. It drives innovation, opens up new markets, and creates opportunities for collaboration and competition on a worldwide stage.\n\n## 🌍 Key points about globalization: \n\n* Globalization facilitates the selling of goods, services, and the flow of capital, and labor across international borders, contributing to global economic interdependence and growth.\n* It encourages the exchange of cultural ideas, values, and practices, leading to greater cultural diversity and mutual understanding.\n* Businesses can expand into international markets, accessing new customer bases and growth opportunities, driving global trade.\n* While globalization offers numerous benefits, it also presents challenges such as economic inequality, cultural homogenization, and environmental impacts.\n\nUnderstanding and prioritizing globalization is essential for enabling individuals and organizations to access global opportunities and broaden their reach beyond native borders.\n\n> *Other concepts closely related to globalization are [internationalization](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Finternationalization\u002F) and [expansion](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fexpansion\u002F).*",[1896,1897,1898],{"id":20,"slug":1833},{"id":1875,"slug":1881},{"id":1899,"slug":1900},184,"expansion",{"id":238,"status":5,"owner":1876,"created_on":1902,"title":1903,"excerpt":1904,"content":1905,"slug":1906,"meta_title":1171,"meta_description":1171,"canonical":1171,"related_terms":1907},"2022-03-17T12:22:55.000Z","Translation Management System (TMS)","A software for translation process automation.","TMS help increase production efficiency by eliminating, automating, and delegating both one-time and repetitive tasks during the translation process. Translation management systems help teams manage multilingual content, assign tasks, track progress, and maintain translation quality. TMS platforms are widely used in localization projects to handle large amounts of text efficiently. \n\nThey support features like translation memories, glossaries, and automated workflows. This makes the translation process faster and more consistent, especially for businesses that need content in multiple languages. [CAT tools](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fcat-tool) are a subtype of TMSs.\n\nTranslation management systems [like Localazy](https:\u002F\u002Flocalazy.com\u002Fterm\u002Ftranslation-management-system) usually consist of two parts. One takes care of workflow management and the second one aids with the translation process using different technologies and methods, such as:\n\n* [Machine translation](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fmachine-translation)\n* [Translation Memory](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Ftranslation-memory)\n\nThese systems are ideal for large-scale translation projects, as they provide a vast range of features. \n\n## ☝️ Top features of a TMS:\n\n* Centralizes translation tasks in one platform.\n* Assigns jobs to translators and tracks progress.\n* Uses a translation memory to avoid repeated translations.\n* Ensures consistency with built-in term bases.\n* Helps companies scale content across languages.\n\nWith a TMS, teams can work together smoothly to manage translations. It provides the tools needed to keep projects on track and ensures high-quality results every time. However, they can be pricey for single users or small teams who may benefit from them as well, especially for [quality assurance](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fqa-quality-assurance) processes.","translation-management-system-tms",[1908,1909,1911],{"id":45,"slug":1484},{"id":15,"slug":1910},"cat-tool",{"id":71,"slug":1469},{"id":684,"status":5,"owner":1876,"created_on":1902,"title":1913,"excerpt":1914,"content":1915,"slug":1916,"meta_title":10,"meta_description":10,"canonical":10,"related_terms":1917},"Locale","In software, the term locale refers to the set of parameters defining a language environment. ","Locales are used to define the user's language, region, and other interface preferences (like time zones, date formats, or currencies) to facilitate communication.\n\nUsing the appropiate locale is key to enhance [UX](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fux) and deploy an effective [i18n](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Finternationalization) strategy. \n\nLocales are identified with:\n- **A language code** for each language variety (i.e. fr for French, de for German or ja for Japanese). \n- **A region code**, in case differentiation is needed, like es_MX for Mexican Spanish, en_AU for Australian English or it_CH for Swiss Italian.\n\nClassification of locales is governed by the [ISO 639](https:\u002F\u002Fwww.iso.org\u002Fiso-639-language-code) standard.\n\n*See the available Localazy's [locale guides](https:\u002F\u002Flocalazy.com\u002Ftags\u002Flocales) in our blog.*","locale",[],{"id":1919,"status":5,"owner":1920,"created_on":1921,"title":1922,"excerpt":1923,"content":1924,"slug":1925,"meta_title":10,"meta_description":10,"canonical":10,"related_terms":1926},160,"562275e3-c1f6-48fa-ae16-dc81789ee6e0","2024-05-06T11:21:29.000Z","Dialect","A dialect is a form of a language spoken in a particular region or by a particular group of people that differs in pronunciation, vocabulary, and grammar from other forms within the same language.","Dialects within the same language are closely related and can be usually understood by other speakers in the same dialect continuum. There are thousands of dialects around the world, which enhances linguistic variety and richness.\n\nAlthough **regional varieties or regiolects** are the most common form of dialect, dialects can also appear within:\n- **Social classes ([sociolects](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fsociolect\u002F))**.\n- **Ehtnic groups ([ethnolects](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fethnolect))**. \n\nBoth standardized and non-standardized variations of a language can be considered dialects, with the only difference being institutional recognition by governments and education centers.","dialect",[1927,1930,1933],{"id":1928,"slug":1929},178,"sociolect ",{"id":1931,"slug":1932},177,"ethnolect",{"id":1934,"slug":1935},167,"language","Adding localization to your offer can make your digital agency stand out. However, you'll need local expertise to guide your clients in their target markets. Help them succeed with these strategies.","\u003Cp>You've finally signed a new client who's serving a multilingual market. They're asking you to \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fenter-new-markets-with-quality-localization\">help them become household names\u003C\u002Fa> and not just dip their toes into the market. Or perhaps you have a client who's not getting enough results for them to keep working with your agency.\u003C\u002Fp>\u003Cp>Whatever the scenario is, \u003Cstrong>adding localization to the list of services you offer separates you from other agencies\u003C\u002Fstrong>, helping you acquire and retain more clients. In this article, we'll look at the reasons behind this and explore some strategies to recruit local experts from international markets.\u003C\u002Fp>\u003Ch2 id=\"the-key-to-stand-out\">🏮 The key to stand out \u003Ca class=\"markdownit-header-anchor\" href=\"#the-key-to-stand-out\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>Winning brands don't doubt the value of localization. They do it because they know it's a must for them to win in the markets they're trying to conquer. Such clients who don't doubt the value of localization are characterized by a few traits: \u003C\u002Fp>\u003Cul>\u003Cli>📣 They have an international audience (which means high profits).\u003C\u002Fli>\u003Cli>📈 They have a product\u002Fservice with the potential to grow further.\u003C\u002Fli>\u003Cli>🗺️ They're apt to build a brand that will adapt easily to multiple cultures.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>This is why \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fpower-of-localization-why-digital-agencies-cant-afford-to-ignore-this-service\">your agency needs to offer localization as a service\u003C\u002Fa>. Because a business that is expanding to new countries is a business that's growing. And a growing company doesn't only need localization. It needs other services, such as marketing, design, and account management, that your agency is already offering.\u003C\u002Fp>\u003Cp>So, with these in mind, we can conclude that localization is your next best strategy to get new clients or retain existing ones. With localization, you're offering your clients a way to cement their reputation in new markets while creating a need for your services. \u003C\u002Fp>\u003Cblockquote>\u003Cstrong>🗺️ Related: \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fenter-new-markets-with-quality-localization\">How to help your clients enter new markets with quality localization\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fblockquote>\u003Cp>Localization is powerful because it makes a brand, no matter where it was founded, feel as if it was created for the local country that it is expanding to. Now, the key to offering this level of localization is to work with local experts. These can be linguists, writers, \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fterm\u002Fprofessional-translation-services\">professional translators\u003C\u002Fa>, cultural analysts, market experts, or marketing professionals who have a close understanding of the local customs, culture, and language and are preferably native.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F05\u002FAdobeStock_287902612.jpeg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1333\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2024\u002F05\u002FAdobeStock_287902612.jpeg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2024\u002F05\u002FAdobeStock_287902612.jpeg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2024\u002F05\u002FAdobeStock_287902612.jpeg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2024\u002F05\u002FAdobeStock_287902612.jpeg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch2 id=\"why-does-it-make-a-difference\">🤔 Why does it make a difference? \u003Ca class=\"markdownit-header-anchor\" href=\"#why-does-it-make-a-difference\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>You can always find cheap translators, proofreaders, culture analysts, or linguists for low prices online, but they're likely to hurt your business. If you genuinely want to offer quality localization to your clients, you need to \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Fcontinuous-localization-team\">bring together local experts\u003C\u002Fa> who know the ins and outs of the target language. \u003C\u002Fp>\u003Cp>Four reasons why local experts are your best bet are:\u003C\u002Fp>\u003Ch3 id=\"native-is-always-better\">Native is always better \u003Ca class=\"markdownit-header-anchor\" href=\"#native-is-always-better\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>To understand why local expertise is essential, you need to understand the depth of localization. Localization focuses on the nuances of a language rather than a simple translation. 🔍 For instance, one of the critical concepts in localization is \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Flocale\">locale translation\u003C\u002Fa>. \u003C\u002Fp>\u003Cp>Locales differ from languages. You can have a website translated from Spanish to English in terms of languages. But usually, \u003Cstrong>you need to go deeper and adjust to certain markets for localization\u003C\u002Fstrong>. For instance, if you're expanding into the 🇬🇧 UK, you need to adapt it for the UK locale. If you're expanding into 🇦🇺 Australia, you must adapt the language and other elements for the Australian locale. \u003C\u002Fp>\u003Cp>The locale includes several elements, from dialects to currencies, color nuances, imagery, and more. Only a native expert can help you localize digital content to such depth.\u003C\u002Fp>\u003Ch3 id=\"locals-know-what-works\">Locals know what works \u003Ca class=\"markdownit-header-anchor\" href=\"#locals-know-what-works\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>Imagine trying to tell a joke in another language – it might land flat or, worse, come across as offensive. Local experts ensure your message hits the bullseye every time. A non-native language professional can provide you with textbook accuracy when it comes to adapting specific texts or other elements for the target culture, but \u003Cstrong>a native speaker is aware of subtle differences \u003C\u002Fstrong>that could make or break your message.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F05\u002FAdobeStock_393005070.jpeg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1333\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2024\u002F05\u002FAdobeStock_393005070.jpeg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2024\u002F05\u002FAdobeStock_393005070.jpeg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2024\u002F05\u002FAdobeStock_393005070.jpeg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2024\u002F05\u002FAdobeStock_393005070.jpeg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch3 id=\"locals-understand-social-trends\">Locals understand social trends \u003Ca class=\"markdownit-header-anchor\" href=\"#locals-understand-social-trends\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>Society evolves quickly, and the knowledge that a non-native speaker of the target language might have acquired about the target market could be outdated. 😅 You could end up producing content that is dull and even alien to the user base. \u003C\u002Fp>\u003Cp>That's a big no-no you will want to avoid at any cost for your clients and yourself. But when hiring local experts, this becomes infinitely easier. Social media trends move faster than a hummingbird on Red Bull, and cultural norms can vary wildly from place to place.\u003C\u002Fp>\u003Cp>\u003Cstrong>Locals have their fingers on the pulse of what's hot and what's not\u003C\u002Fstrong>, ensuring your campaigns don't land with a thud by referencing a trend that's already been retired.\u003C\u002Fp>\u003Ch3 id=\"you-can-get-valuable-business-insights\">You can get valuable business insights \u003Ca class=\"markdownit-header-anchor\" href=\"#you-can-get-valuable-business-insights\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>Besides the linguistic aspect, business regulations are also important when expanding to a new country. That's when hiring local business experts becomes crucial. Local business experts can provide invaluable insights into your target audience's specific needs and preferences. \u003C\u002Fp>\u003Cp>\u003Cstrong>They know the competition, the regulations, and the economic landscape\u003C\u002Fstrong> – basically, they're your secret weapon for navigating the market like a pro. This knowledge lets you tailor your offerings to local needs, maximizing your impact and boosting your bottom line.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F05\u002FAdobeStock_497176884-2.jpeg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1299\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2024\u002F05\u002FAdobeStock_497176884-2.jpeg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2024\u002F05\u002FAdobeStock_497176884-2.jpeg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2024\u002F05\u002FAdobeStock_497176884-2.jpeg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2024\u002F05\u002FAdobeStock_497176884-2.jpeg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch2 id=\"tips-to-incorporate-local-expertise\">🖇️ Tips to incorporate local expertise \u003Ca class=\"markdownit-header-anchor\" href=\"#tips-to-incorporate-local-expertise\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>Now, let us look into the practical guide to building local expertise for your teams. Whether your agency offers software, marketing, or other services\u002Fproducts, here are some key scenarios for building and incorporating local knowledge into your offer. We're addressing every kind of agency under the umbrella of digital agencies.\u003C\u002Fp>\u003Ch3 id=\"if-you-are-a-local-digital-agency\">If you are a local digital agency \u003Ca class=\"markdownit-header-anchor\" href=\"#if-you-are-a-local-digital-agency\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>While the blueprint is similar for all agencies, a few details differ. So, let us start with the first one: digital agencies focused on one territory. \u003C\u002Fp>\u003Cp>Here are five tips to help you gather local expertise and package it into your services:\u003C\u002Fp>\u003Ch4 id=\"1-build-a-strong-native-team\">1. Build a strong native team\u003C\u002Fh4>\u003Cp>The first one is pretty obvious. Get a team of real native experts who know their stuff. 😎 It's up to you whether you hire a full-time in-house or remote team. Either way, you can hire these experts through freelancing platforms like Upwork, LinkedIn, Indeed, and Glassdoor. As a local digital agency, hiring freelancers might be the best option.\u003C\u002Fp>\u003Ch4 id=\"2-provide-case-studies\">2. Provide case studies\u003C\u002Fh4>\u003Cp>Show your potential clients what you've achieved so far. At this point, they want to know if you're really capable of helping them localize for new markets. Since you're a local agency, don't go too broad and provide case studies about your chosen region.\u003C\u002Fp>\u003Ch4 id=\"3-create-a-solid-partner-network\">3. Create a solid partner network\u003C\u002Fh4>\u003Cp>If you want to build a stable revenue stream, you need to pay attention to building your partner network. Don't focus on making it all alone. Partner with other agencies specializing in other fields and \u003Cstrong>exchange referrals to serve your clients better\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F05\u002FAdobeStock_301813801.jpeg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1334\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2024\u002F05\u002FAdobeStock_301813801.jpeg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2024\u002F05\u002FAdobeStock_301813801.jpeg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2024\u002F05\u002FAdobeStock_301813801.jpeg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2024\u002F05\u002FAdobeStock_301813801.jpeg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Cp>Chances are that you will get more clients and will do better work for the ones you have. Partnering up with other agencies means that you will offer your clients more than just your services, and the more problems you solve for your clients, the more they will want to work with you.\u003C\u002Fp>\u003Ch4 id=\"4-build-cultural-authority\">4. Build cultural authority\u003C\u002Fh4>\u003Cp>You gotta walk the walk, not just talk the talk. 🚶‍♀️‍➡️ Get your agency involved in local events, conferences, and online communities. \u003Cstrong>Share your expertise, show your passion for the local culture, and become a thought leader in the space\u003C\u002Fstrong>. \u003C\u002Fp>\u003Cp>The more you're seen as a local expert, the more clients will trust you to handle their global marketing and localization needs. You can achieve this by attending events and having your team members, such as linguists and culture specialists, discuss their expertise while representing your brand.\u003C\u002Fp>\u003Cblockquote>🎙️What's the best approach to marketing for B2B companies?\u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fs01-ep-01-bridging-the-gap-podcast\"> Learn from our Bridging the Gap podcast episode\u003C\u002Fa> about impactful marketing strategies for growth with our CMO, Jakub Dubec, and Lukas Mehnert, CMO consultant.\u003C\u002Fblockquote>\u003Ch4 id=\"5-consider-specializing-in-a-single-industry\">5. Consider specializing in a single industry\u003C\u002Fh4>\u003Cp>Don't go too broad when choosing what clients to serve. \u003Cstrong>The smaller the niche you choose, the easier it will be for you to position yourself\u003C\u002Fstrong> \u003Cstrong>as an expert \u003C\u002Fstrong>and get the most clients. You can specialize in tourism, retail, fashion, or health. It all depends on your team's expertise and what's highly sought in the market you're serving (or intend to serve).\u003C\u002Fp>\u003Cp>Maybe you will become the go-to agency for 🏖️ tourism marketing in Southeast Asia or for 🛍️ retail companies in Eastern Europe. By focusing your expertise, you can build authority faster in that industry as the best local agency in the space.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F05\u002FAdobeStock_130045531.jpeg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1333\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2024\u002F05\u002FAdobeStock_130045531.jpeg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2024\u002F05\u002FAdobeStock_130045531.jpeg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2024\u002F05\u002FAdobeStock_130045531.jpeg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2024\u002F05\u002FAdobeStock_130045531.jpeg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch3 id=\"if-you-are-an-international-digital-agency\">If you are an international digital agency \u003Ca class=\"markdownit-header-anchor\" href=\"#if-you-are-an-international-digital-agency\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>In this case, things can get slightly more complicated. At this point, \u003Cstrong>you need to be more strategic\u003C\u002Fstrong> about incorporating localization into your offer. You can't afford to offer localization in small markets or have it cost more than your primary services. \u003C\u002Fp>\u003Cp>Here are some tips for your international digital agency to avoid these mistakes:\u003C\u002Fp>\u003Ch4 id=\"1-pick-your-main-markets\">1. Pick your main markets\u003C\u002Fh4>\u003Cp>An international agency is expected to serve multiple markets at once, but you'll have more chances to grow if you \u003Cstrong>focus on serving a few specific markets \u003C\u002Fstrong>rather than many. Focus on a few of the top markets in which you know you can establish yourself as an expert in, and keep your eyes off the rest. \u003C\u002Fp>\u003Cp>They'll just confuse you. Picking only a few key markets makes it easier for you to offer the best localization services and provide meaningful tips for your industry. Choose markets that best serve your team and the expertise you offer.\u003C\u002Fp>\u003Ch4 id=\"2-invest-in-partnerships-that-make-sense\">2. Invest in partnerships that make sense\u003C\u002Fh4>\u003Cp>Partnerships are critical to get more clients and serve the ones you have well. \u003Cstrong>Specifically, partnerships with local agencies can be highly beneficial\u003C\u002Fstrong>. 🤝 By working with them, you can outsource a difficult part of your project and have their help for culture-specific matters. By consulting with them, you can gain the expertise needed to expand in a particular market and offer the best services to your clients.\u003C\u002Fp>\u003Cp>These partnerships provide in-country support, cultural insights, and access to local talent. Vet potential partners based on their industry knowledge, reputation, and alignment with your agency's values.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F05\u002FAdobeStock_345656831.jpeg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1333\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2024\u002F05\u002FAdobeStock_345656831.jpeg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2024\u002F05\u002FAdobeStock_345656831.jpeg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2024\u002F05\u002FAdobeStock_345656831.jpeg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2024\u002F05\u002FAdobeStock_345656831.jpeg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch4 id=\"3-promote-synergies-in-your-network\">3. Promote synergies in your network\u003C\u002Fh4>\u003Cp>Consider your network of partners as part of your team to some extent. Don't just call them when you need help; instead, stay in touch regularly and exchange advice with one another. 📞\u003C\u002Fp>\u003Cp>Encourage collaboration and knowledge sharing between your agency and your local partners. Regularly scheduled meetings, shared best practices, and joint projects can leverage each organization's strengths and \u003Cstrong>ensure you win in your respective industries\u003C\u002Fstrong>.\u003C\u002Fp>\u003Ch4 id=\"4-hire-a-team-of-consultants-for-local-reports-and-insights\">4. Hire a team of consultants for local reports and insights\u003C\u002Fh4>\u003Cp>They say that you can't improve what you can't measure. 📊 So, invest in hiring a team of consultants who can produce local reports and provide you with industry insights if you want to stay ahead of the competition and provide excellent localization.\u003C\u002Fp>\u003Cp>The expertise of local consultants who can provide in-depth market reports and cultural insights will keep you from making miscalculated decisions. \u003Cstrong>Supplementing your internal knowledge with local perspectives minimizes the risk of cultural missteps\u003C\u002Fstrong> and maximizes the effectiveness of your campaigns.\u003C\u002Fp>\u003Ch4 id=\"5-invest-in-solid-support-teams-and-support-tech\">5. Invest in solid support teams and support tech\u003C\u002Fh4>\u003Cp>Now that you have assembled your team of experts, it's time to make sure you are prepared for any inconvenience. Up to this point, you focused on bringing the best experts to provide impeccable localization for your foreign clients. But now, we'll look at an equally important issue: \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fthe-evolution-of-customer-communication-examining-emerging-trends-and-making-predictions-for-the-future\">providing support\u003C\u002Fa> and using efficient tech. \u003C\u002Fp>\u003Cp>\u003Cstrong>You must ensure that there's a multilingual support team\u003C\u002Fstrong> that can respond to any query for your clients. In the best-case scenario, localization will bring more business for your client; in the worst-case scenario, it might bring more questions and complaints. You need a solid support team to resolve these requests effectively during both times.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F05\u002FAdobeStock_534487849.jpeg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1328\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2024\u002F05\u002FAdobeStock_534487849.jpeg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2024\u002F05\u002FAdobeStock_534487849.jpeg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2024\u002F05\u002FAdobeStock_534487849.jpeg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2024\u002F05\u002FAdobeStock_534487849.jpeg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch2 id=\"make-it-easier-with-the-right-tech\">✅ Make it easier with the right tech \u003Ca class=\"markdownit-header-anchor\" href=\"#make-it-easier-with-the-right-tech\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>Meanwhile, select the right technology to implement for your clients. This will save time and money for you and your client, making finding and managing local expertise easier. When we talk about localization, the necessary technology you need includes: \u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>📝 Translation Management Systems (TMS)\u003C\u002Fstrong>.\u003Cstrong> \u003C\u002Fstrong>\u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Flocalization-for-managers-guide-to-choosing-the-right-tms\">A TMS platform\u003C\u002Fa>, like Localazy, streamlines workflows, manages translation memories (so you don't re-translate the same sentence a million times!), and keeps your team organized across borders. You should pick one with \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fsave-time-and-increase-productivity-with-automation-and-ai-in-localization\">automation features\u003C\u002Fa> that is intuitive, secure, and allows you to manage permissions for each member (which is necessary for large teams.)\u003C\u002Fli>\u003Cli>\u003Cstrong>🤹‍♂️ Project management tool\u003C\u002Fstrong>. Juggling multiple projects and deadlines? Project management tools are a must-have. These platforms, such as \u003Ca href=\"https:\u002F\u002Fasana.com\u002Fes\">Asana\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Fclickup.com\">ClickUp\u003C\u002Fa>, or \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Flocalazy-a-gist-powered-company#how-we-use-it\">Fibery\u003C\u002Fa>, keep everyone on the same page, ensuring smooth task assignment and timely delivery. They also serve as databases where you can keep and organize your data.\u003C\u002Fli>\u003Cli>\u003Cstrong>💬 Collaboration platforms.\u003C\u002Fstrong> Distance shouldn't be a barrier. Collaboration platforms like Slack or Google Meet keep your team connected no matter their location. Pick one platform that works for everyone and stay coordinated.\u003C\u002Fli>\u003Cli>\u003Cstrong>🤳 Network discovery and social media management tools. \u003C\u002Fstrong>Choose tools like \u003Ca href=\"https:\u002F\u002Fbuffer.com\">Buffer\u003C\u002Fa> or \u003Ca href=\"https:\u002F\u002Fpubler.io\">Publer\u003C\u002Fa> to facilitate the distribution and management of multilingual content on social media. And use network discovery tools to save time when finding local influencers, bloggers, and other field experts.\u003C\u002Fli>\u003Cli>\u003Cstrong>💰 Global payment tools. \u003C\u002Fstrong>International business can get messy financially. Global payment tools make cross-border purchases and hiring stressless, so adopt one that works for you. Also, consider using budget trackers. They give you real-time spending insights, allowing you to stay on budget and avoid surprises.\u003C\u002Fli>\u003C\u002Ful>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F05\u002Fimage--11--1.png\" class=\"kg-image\" alt loading=\"lazy\" width=\"1406\" height=\"752\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2024\u002F05\u002Fimage--11--1.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2024\u002F05\u002Fimage--11--1.png 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F05\u002Fimage--11--1.png 1406w\" sizes=\"(min-width: 720px) 720px\">\u003Cfigcaption>An efficient TMS is critical for your performance if you offer localization services.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp>The right technology will help you stay sharp and provide the best service for your clients. Things can get challenging with time, but overall, the right tech can help you stay more organized and save time. You want to provide the best services for your clients, and nothing is more important than saving time in these scenarios.\u003C\u002Fp>\u003Ch2 id=\"conclusion\">📌 Conclusion \u003Ca class=\"markdownit-header-anchor\" href=\"#conclusion\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>Equipping your agency with local expertise is a long-term investment in client success and agency growth. \u003Cstrong>When you add localization to your agency's suite of services, you're making your offer more compelling and your clients more successful\u003C\u002Fstrong>, which also rewards you. \u003C\u002Fp>\u003Cp>At Localazy, we help digital agencies leverage localization efficiently with features like \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdocs\u002Fgeneral\u002Flanguage-permissions\">permission management\u003C\u002Fa> for local teams, \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ftags\u002Fworkflows\">automated workflows\u003C\u002Fa>, and an intuitive interface. We make it easier for you to gather local experts and offer top-notch localization services by providing you with an entire team of native professional translators and reviewers (more info \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fguide-localazy-translation-services\">here\u003C\u002Fa>).\u003C\u002Fp>\u003Cp>Try our \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ftiers\u002Fautopilot\">Autopilot plan\u003C\u002Fa> built for agencies and let our Continuous Localization Team connect you with the perfect translation team. \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffor\u002Fdigital-agencies\">Visit Localazy\u003C\u002Fa> today and make your services\u002Fproducts irresistible with localization as an ace up your sleeve.\u003C\u002Fp>",{"id":291,"status":5,"created_on":1939,"modified_on":1940,"icon":1941,"header":1942,"description":1943,"button_label":1944,"link":1945},"2024-02-16T13:02:11.000Z","2024-11-25T16:53:59.000Z","member","Become a Localazy partner 🤝","Join the Localazy partner network today and offer your clients a seamless localization experience. Simply apply below to start earning commission from your referrals! ","Join now","partnership",{"slug":1860,"id":1853,"uuid":1947,"title":1859,"html":1948,"comment_id":1853,"feature_image":1863,"featured":163,"visibility":1949,"email_recipient_filter":1950,"created_at":1951,"updated_at":1861,"published_at":1862,"custom_excerpt":1936,"codeinjection_head":10,"codeinjection_foot":10,"custom_template":10,"canonical_url":10,"authors":1952,"tags":1958,"primary_author":2008,"primary_tag":2009,"url":2010,"excerpt":1936,"reading_time":61,"access":163,"send_email_when_published":162,"og_image":10,"og_title":10,"og_description":10,"twitter_image":10,"twitter_title":10,"twitter_description":10,"meta_title":10,"meta_description":10,"email_subject":10,"frontmatter":10,"dictionary":1873,"cta":1938,"plainTags":1864},"fd4cd1fa-34ef-45dc-9280-031029ea9727","\u003Cp>You've finally signed a new client who's serving a multilingual market. They're asking you to \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fenter-new-markets-with-quality-localization\">help them become household names\u003C\u002Fa> and not just dip their toes into the market. Or perhaps you have a client who's not getting enough results for them to keep working with your agency.\u003C\u002Fp>\u003Cp>Whatever the scenario is, \u003Cstrong>adding localization to the list of services you offer separates you from other agencies\u003C\u002Fstrong>, helping you acquire and retain more clients. In this article, we'll look at the reasons behind this and explore some strategies to recruit local experts from international markets.\u003C\u002Fp>\u003Ch2 id=\"%F0%9F%8F%AE-the-key-to-stand-out\">🏮 The key to stand out\u003C\u002Fh2>\u003Cp>Winning brands don't doubt the value of localization. They do it because they know it's a must for them to win in the markets they're trying to conquer. Such clients who don't doubt the value of localization are characterized by a few traits: \u003C\u002Fp>\u003Cul>\u003Cli>📣 They have an international audience (which means high profits).\u003C\u002Fli>\u003Cli>📈 They have a product\u002Fservice with the potential to grow further.\u003C\u002Fli>\u003Cli>🗺️ They're apt to build a brand that will adapt easily to multiple cultures.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>This is why \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fpower-of-localization-why-digital-agencies-cant-afford-to-ignore-this-service\">your agency needs to offer localization as a service\u003C\u002Fa>. Because a business that is expanding to new countries is a business that's growing. And a growing company doesn't only need localization. It needs other services, such as marketing, design, and account management, that your agency is already offering.\u003C\u002Fp>\u003Cp>So, with these in mind, we can conclude that localization is your next best strategy to get new clients or retain existing ones. With localization, you're offering your clients a way to cement their reputation in new markets while creating a need for your services. \u003C\u002Fp>\u003Cblockquote>\u003Cstrong>🗺️ Related: \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fenter-new-markets-with-quality-localization\">How to help your clients enter new markets with quality localization\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fblockquote>\u003Cp>Localization is powerful because it makes a brand, no matter where it was founded, feel as if it was created for the local country that it is expanding to. Now, the key to offering this level of localization is to work with local experts. These can be linguists, writers, \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fterm\u002Fprofessional-translation-services\">professional translators\u003C\u002Fa>, cultural analysts, market experts, or marketing professionals who have a close understanding of the local customs, culture, and language and are preferably native.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F05\u002FAdobeStock_287902612.jpeg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1333\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2024\u002F05\u002FAdobeStock_287902612.jpeg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2024\u002F05\u002FAdobeStock_287902612.jpeg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2024\u002F05\u002FAdobeStock_287902612.jpeg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2024\u002F05\u002FAdobeStock_287902612.jpeg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch2 id=\"%F0%9F%A4%94-why-does-it-make-a-difference\">🤔 Why does it make a difference?\u003C\u002Fh2>\u003Cp>You can always find cheap translators, proofreaders, culture analysts, or linguists for low prices online, but they're likely to hurt your business. If you genuinely want to offer quality localization to your clients, you need to \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Fcontinuous-localization-team\">bring together local experts\u003C\u002Fa> who know the ins and outs of the target language. \u003C\u002Fp>\u003Cp>Four reasons why local experts are your best bet are:\u003C\u002Fp>\u003Ch3 id=\"native-is-always-better\">Native is always better\u003C\u002Fh3>\u003Cp>To understand why local expertise is essential, you need to understand the depth of localization. Localization focuses on the nuances of a language rather than a simple translation. 🔍 For instance, one of the critical concepts in localization is \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Flocale\">locale translation\u003C\u002Fa>. \u003C\u002Fp>\u003Cp>Locales differ from languages. You can have a website translated from Spanish to English in terms of languages. But usually, \u003Cstrong>you need to go deeper and adjust to certain markets for localization\u003C\u002Fstrong>. For instance, if you're expanding into the 🇬🇧 UK, you need to adapt it for the UK locale. If you're expanding into 🇦🇺 Australia, you must adapt the language and other elements for the Australian locale. \u003C\u002Fp>\u003Cp>The locale includes several elements, from dialects to currencies, color nuances, imagery, and more. Only a native expert can help you localize digital content to such depth.\u003C\u002Fp>\u003Ch3 id=\"locals-know-what-works\">Locals know what works\u003C\u002Fh3>\u003Cp>Imagine trying to tell a joke in another language – it might land flat or, worse, come across as offensive. Local experts ensure your message hits the bullseye every time. A non-native language professional can provide you with textbook accuracy when it comes to adapting specific texts or other elements for the target culture, but \u003Cstrong>a native speaker is aware of subtle differences \u003C\u002Fstrong>that could make or break your message.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F05\u002FAdobeStock_393005070.jpeg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1333\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2024\u002F05\u002FAdobeStock_393005070.jpeg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2024\u002F05\u002FAdobeStock_393005070.jpeg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2024\u002F05\u002FAdobeStock_393005070.jpeg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2024\u002F05\u002FAdobeStock_393005070.jpeg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch3 id=\"locals-understand-social-trends\">Locals understand social trends\u003C\u002Fh3>\u003Cp>Society evolves quickly, and the knowledge that a non-native speaker of the target language might have acquired about the target market could be outdated. 😅 You could end up producing content that is dull and even alien to the user base. \u003C\u002Fp>\u003Cp>That's a big no-no you will want to avoid at any cost for your clients and yourself. But when hiring local experts, this becomes infinitely easier. Social media trends move faster than a hummingbird on Red Bull, and cultural norms can vary wildly from place to place.\u003C\u002Fp>\u003Cp>\u003Cstrong>Locals have their fingers on the pulse of what's hot and what's not\u003C\u002Fstrong>, ensuring your campaigns don't land with a thud by referencing a trend that's already been retired.\u003C\u002Fp>\u003Ch3 id=\"you-can-get-valuable-business-insights\">You can get valuable business insights\u003C\u002Fh3>\u003Cp>Besides the linguistic aspect, business regulations are also important when expanding to a new country. That's when hiring local business experts becomes crucial. Local business experts can provide invaluable insights into your target audience's specific needs and preferences. \u003C\u002Fp>\u003Cp>\u003Cstrong>They know the competition, the regulations, and the economic landscape\u003C\u002Fstrong> – basically, they're your secret weapon for navigating the market like a pro. This knowledge lets you tailor your offerings to local needs, maximizing your impact and boosting your bottom line.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F05\u002FAdobeStock_497176884-2.jpeg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1299\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2024\u002F05\u002FAdobeStock_497176884-2.jpeg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2024\u002F05\u002FAdobeStock_497176884-2.jpeg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2024\u002F05\u002FAdobeStock_497176884-2.jpeg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2024\u002F05\u002FAdobeStock_497176884-2.jpeg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch2 id=\"%F0%9F%96%87%EF%B8%8F-tips-to-incorporate-local-expertise\">🖇️ Tips to incorporate local expertise\u003C\u002Fh2>\u003Cp>Now, let us look into the practical guide to building local expertise for your teams. Whether your agency offers software, marketing, or other services\u002Fproducts, here are some key scenarios for building and incorporating local knowledge into your offer. We're addressing every kind of agency under the umbrella of digital agencies.\u003C\u002Fp>\u003Ch3 id=\"if-you-are-a-local-digital-agency\">If you are a local digital agency\u003C\u002Fh3>\u003Cp>While the blueprint is similar for all agencies, a few details differ. So, let us start with the first one: digital agencies focused on one territory. \u003C\u002Fp>\u003Cp>Here are five tips to help you gather local expertise and package it into your services:\u003C\u002Fp>\u003Ch4 id=\"1-build-a-strong-native-team\">1. Build a strong native team\u003C\u002Fh4>\u003Cp>The first one is pretty obvious. Get a team of real native experts who know their stuff. 😎 It's up to you whether you hire a full-time in-house or remote team. Either way, you can hire these experts through freelancing platforms like Upwork, LinkedIn, Indeed, and Glassdoor. As a local digital agency, hiring freelancers might be the best option.\u003C\u002Fp>\u003Ch4 id=\"2-provide-case-studies\">2. Provide case studies\u003C\u002Fh4>\u003Cp>Show your potential clients what you've achieved so far. At this point, they want to know if you're really capable of helping them localize for new markets. Since you're a local agency, don't go too broad and provide case studies about your chosen region.\u003C\u002Fp>\u003Ch4 id=\"3-create-a-solid-partner-network\">3. Create a solid partner network\u003C\u002Fh4>\u003Cp>If you want to build a stable revenue stream, you need to pay attention to building your partner network. Don't focus on making it all alone. Partner with other agencies specializing in other fields and \u003Cstrong>exchange referrals to serve your clients better\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F05\u002FAdobeStock_301813801.jpeg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1334\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2024\u002F05\u002FAdobeStock_301813801.jpeg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2024\u002F05\u002FAdobeStock_301813801.jpeg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2024\u002F05\u002FAdobeStock_301813801.jpeg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2024\u002F05\u002FAdobeStock_301813801.jpeg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Cp>Chances are that you will get more clients and will do better work for the ones you have. Partnering up with other agencies means that you will offer your clients more than just your services, and the more problems you solve for your clients, the more they will want to work with you.\u003C\u002Fp>\u003Ch4 id=\"4-build-cultural-authority\">4. Build cultural authority\u003C\u002Fh4>\u003Cp>You gotta walk the walk, not just talk the talk. 🚶‍♀️‍➡️ Get your agency involved in local events, conferences, and online communities. \u003Cstrong>Share your expertise, show your passion for the local culture, and become a thought leader in the space\u003C\u002Fstrong>. \u003C\u002Fp>\u003Cp>The more you're seen as a local expert, the more clients will trust you to handle their global marketing and localization needs. You can achieve this by attending events and having your team members, such as linguists and culture specialists, discuss their expertise while representing your brand.\u003C\u002Fp>\u003Cblockquote>🎙️What's the best approach to marketing for B2B companies?\u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fs01-ep-01-bridging-the-gap-podcast\"> Learn from our Bridging the Gap podcast episode\u003C\u002Fa> about impactful marketing strategies for growth with our CMO, Jakub Dubec, and Lukas Mehnert, CMO consultant.\u003C\u002Fblockquote>\u003Ch4 id=\"5-consider-specializing-in-a-single-industry\">5. Consider specializing in a single industry\u003C\u002Fh4>\u003Cp>Don't go too broad when choosing what clients to serve. \u003Cstrong>The smaller the niche you choose, the easier it will be for you to position yourself\u003C\u002Fstrong> \u003Cstrong>as an expert \u003C\u002Fstrong>and get the most clients. You can specialize in tourism, retail, fashion, or health. It all depends on your team's expertise and what's highly sought in the market you're serving (or intend to serve).\u003C\u002Fp>\u003Cp>Maybe you will become the go-to agency for 🏖️ tourism marketing in Southeast Asia or for 🛍️ retail companies in Eastern Europe. By focusing your expertise, you can build authority faster in that industry as the best local agency in the space.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F05\u002FAdobeStock_130045531.jpeg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1333\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2024\u002F05\u002FAdobeStock_130045531.jpeg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2024\u002F05\u002FAdobeStock_130045531.jpeg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2024\u002F05\u002FAdobeStock_130045531.jpeg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2024\u002F05\u002FAdobeStock_130045531.jpeg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch3 id=\"if-you-are-an-international-digital-agency\">If you are an international digital agency\u003C\u002Fh3>\u003Cp>In this case, things can get slightly more complicated. At this point, \u003Cstrong>you need to be more strategic\u003C\u002Fstrong> about incorporating localization into your offer. You can't afford to offer localization in small markets or have it cost more than your primary services. \u003C\u002Fp>\u003Cp>Here are some tips for your international digital agency to avoid these mistakes:\u003C\u002Fp>\u003Ch4 id=\"1-pick-your-main-markets\">1. Pick your main markets\u003C\u002Fh4>\u003Cp>An international agency is expected to serve multiple markets at once, but you'll have more chances to grow if you \u003Cstrong>focus on serving a few specific markets \u003C\u002Fstrong>rather than many. Focus on a few of the top markets in which you know you can establish yourself as an expert in, and keep your eyes off the rest. \u003C\u002Fp>\u003Cp>They'll just confuse you. Picking only a few key markets makes it easier for you to offer the best localization services and provide meaningful tips for your industry. Choose markets that best serve your team and the expertise you offer.\u003C\u002Fp>\u003Ch4 id=\"2-invest-in-partnerships-that-make-sense\">2. Invest in partnerships that make sense\u003C\u002Fh4>\u003Cp>Partnerships are critical to get more clients and serve the ones you have well. \u003Cstrong>Specifically, partnerships with local agencies can be highly beneficial\u003C\u002Fstrong>. 🤝 By working with them, you can outsource a difficult part of your project and have their help for culture-specific matters. By consulting with them, you can gain the expertise needed to expand in a particular market and offer the best services to your clients.\u003C\u002Fp>\u003Cp>These partnerships provide in-country support, cultural insights, and access to local talent. Vet potential partners based on their industry knowledge, reputation, and alignment with your agency's values.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F05\u002FAdobeStock_345656831.jpeg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1333\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2024\u002F05\u002FAdobeStock_345656831.jpeg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2024\u002F05\u002FAdobeStock_345656831.jpeg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2024\u002F05\u002FAdobeStock_345656831.jpeg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2024\u002F05\u002FAdobeStock_345656831.jpeg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch4 id=\"3-promote-synergies-in-your-network\">3. Promote synergies in your network\u003C\u002Fh4>\u003Cp>Consider your network of partners as part of your team to some extent. Don't just call them when you need help; instead, stay in touch regularly and exchange advice with one another. 📞\u003C\u002Fp>\u003Cp>Encourage collaboration and knowledge sharing between your agency and your local partners. Regularly scheduled meetings, shared best practices, and joint projects can leverage each organization's strengths and \u003Cstrong>ensure you win in your respective industries\u003C\u002Fstrong>.\u003C\u002Fp>\u003Ch4 id=\"4-hire-a-team-of-consultants-for-local-reports-and-insights\">4. Hire a team of consultants for local reports and insights\u003C\u002Fh4>\u003Cp>They say that you can't improve what you can't measure. 📊 So, invest in hiring a team of consultants who can produce local reports and provide you with industry insights if you want to stay ahead of the competition and provide excellent localization.\u003C\u002Fp>\u003Cp>The expertise of local consultants who can provide in-depth market reports and cultural insights will keep you from making miscalculated decisions. \u003Cstrong>Supplementing your internal knowledge with local perspectives minimizes the risk of cultural missteps\u003C\u002Fstrong> and maximizes the effectiveness of your campaigns.\u003C\u002Fp>\u003Ch4 id=\"5-invest-in-solid-support-teams-and-support-tech\">5. Invest in solid support teams and support tech\u003C\u002Fh4>\u003Cp>Now that you have assembled your team of experts, it's time to make sure you are prepared for any inconvenience. Up to this point, you focused on bringing the best experts to provide impeccable localization for your foreign clients. But now, we'll look at an equally important issue: \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fthe-evolution-of-customer-communication-examining-emerging-trends-and-making-predictions-for-the-future\">providing support\u003C\u002Fa> and using efficient tech. \u003C\u002Fp>\u003Cp>\u003Cstrong>You must ensure that there's a multilingual support team\u003C\u002Fstrong> that can respond to any query for your clients. In the best-case scenario, localization will bring more business for your client; in the worst-case scenario, it might bring more questions and complaints. You need a solid support team to resolve these requests effectively during both times.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F05\u002FAdobeStock_534487849.jpeg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1328\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2024\u002F05\u002FAdobeStock_534487849.jpeg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2024\u002F05\u002FAdobeStock_534487849.jpeg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2024\u002F05\u002FAdobeStock_534487849.jpeg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2024\u002F05\u002FAdobeStock_534487849.jpeg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch2 id=\"%E2%9C%85-make-it-easier-with-the-right-tech\">✅ Make it easier with the right tech\u003C\u002Fh2>\u003Cp>Meanwhile, select the right technology to implement for your clients. This will save time and money for you and your client, making finding and managing local expertise easier. When we talk about localization, the necessary technology you need includes: \u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>📝 Translation Management Systems (TMS)\u003C\u002Fstrong>.\u003Cstrong> \u003C\u002Fstrong>\u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Flocalization-for-managers-guide-to-choosing-the-right-tms\">A TMS platform\u003C\u002Fa>, like Localazy, streamlines workflows, manages translation memories (so you don't re-translate the same sentence a million times!), and keeps your team organized across borders. You should pick one with \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fsave-time-and-increase-productivity-with-automation-and-ai-in-localization\">automation features\u003C\u002Fa> that is intuitive, secure, and allows you to manage permissions for each member (which is necessary for large teams.)\u003C\u002Fli>\u003Cli>\u003Cstrong>🤹‍♂️ Project management tool\u003C\u002Fstrong>. Juggling multiple projects and deadlines? Project management tools are a must-have. These platforms, such as \u003Ca href=\"https:\u002F\u002Fasana.com\u002Fes\">Asana\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Fclickup.com\">ClickUp\u003C\u002Fa>, or \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Flocalazy-a-gist-powered-company#how-we-use-it\">Fibery\u003C\u002Fa>, keep everyone on the same page, ensuring smooth task assignment and timely delivery. They also serve as databases where you can keep and organize your data.\u003C\u002Fli>\u003Cli>\u003Cstrong>💬 Collaboration platforms.\u003C\u002Fstrong> Distance shouldn't be a barrier. Collaboration platforms like Slack or Google Meet keep your team connected no matter their location. Pick one platform that works for everyone and stay coordinated.\u003C\u002Fli>\u003Cli>\u003Cstrong>🤳 Network discovery and social media management tools. \u003C\u002Fstrong>Choose tools like \u003Ca href=\"https:\u002F\u002Fbuffer.com\">Buffer\u003C\u002Fa> or \u003Ca href=\"https:\u002F\u002Fpubler.io\">Publer\u003C\u002Fa> to facilitate the distribution and management of multilingual content on social media. And use network discovery tools to save time when finding local influencers, bloggers, and other field experts.\u003C\u002Fli>\u003Cli>\u003Cstrong>💰 Global payment tools. \u003C\u002Fstrong>International business can get messy financially. Global payment tools make cross-border purchases and hiring stressless, so adopt one that works for you. Also, consider using budget trackers. They give you real-time spending insights, allowing you to stay on budget and avoid surprises.\u003C\u002Fli>\u003C\u002Ful>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F05\u002Fimage--11--1.png\" class=\"kg-image\" alt loading=\"lazy\" width=\"1406\" height=\"752\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2024\u002F05\u002Fimage--11--1.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2024\u002F05\u002Fimage--11--1.png 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F05\u002Fimage--11--1.png 1406w\" sizes=\"(min-width: 720px) 720px\">\u003Cfigcaption>An efficient TMS is critical for your performance if you offer localization services.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp>The right technology will help you stay sharp and provide the best service for your clients. Things can get challenging with time, but overall, the right tech can help you stay more organized and save time. You want to provide the best services for your clients, and nothing is more important than saving time in these scenarios.\u003C\u002Fp>\u003Ch2 id=\"%F0%9F%93%8C-conclusion\">📌 Conclusion\u003C\u002Fh2>\u003Cp>Equipping your agency with local expertise is a long-term investment in client success and agency growth. \u003Cstrong>When you add localization to your agency's suite of services, you're making your offer more compelling and your clients more successful\u003C\u002Fstrong>, which also rewards you. \u003C\u002Fp>\u003Cp>At Localazy, we help digital agencies leverage localization efficiently with features like \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdocs\u002Fgeneral\u002Flanguage-permissions\">permission management\u003C\u002Fa> for local teams, \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ftags\u002Fworkflows\">automated workflows\u003C\u002Fa>, and an intuitive interface. We make it easier for you to gather local experts and offer top-notch localization services by providing you with an entire team of native professional translators and reviewers (more info \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fguide-localazy-translation-services\">here\u003C\u002Fa>).\u003C\u002Fp>\u003Cp>Try our \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ftiers\u002Fautopilot\">Autopilot plan\u003C\u002Fa> built for agencies and let our Continuous Localization Team connect you with the perfect translation team. \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffor\u002Fdigital-agencies\">Visit Localazy\u003C\u002Fa> today and make your services\u002Fproducts irresistible with localization as an ace up your sleeve.\u003C\u002Fp>","public","none","2024-04-16T20:09:40.000+02:00",[1953],{"id":1855,"name":1856,"slug":1857,"profile_image":1858,"cover_image":10,"bio":1954,"website":10,"location":1955,"facebook":10,"twitter":1956,"meta_title":10,"meta_description":10,"url":1957},"Marketing strategist writing about about SaaS, languages, and localization. At Localazy, I share stories and tips on making software easier to build, translate, and use worldwide.","Tirana, Albania","@gledjan1","https:\u002F\u002Fghost.localazy.com\u002Fauthor\u002Fgletjan-muco\u002F",[1959,1962,1965,1968,1973,1978,1983,1988,1993,1998,2003],{"id":1960,"name":1384,"slug":1833,"description":1384,"feature_image":10,"visibility":1949,"og_image":10,"og_title":10,"og_description":10,"twitter_image":10,"twitter_title":10,"twitter_description":10,"meta_title":10,"meta_description":10,"codeinjection_head":10,"codeinjection_foot":10,"canonical_url":10,"accent_color":10,"url":1961},"60a37fc7cf7b6a0001d1f0f9","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Flocalization\u002F",{"id":1963,"name":1868,"slug":1869,"description":10,"feature_image":10,"visibility":1949,"og_image":10,"og_title":10,"og_description":10,"twitter_image":10,"twitter_title":10,"twitter_description":10,"meta_title":10,"meta_description":10,"codeinjection_head":10,"codeinjection_foot":10,"canonical_url":10,"accent_color":10,"url":1964},"6581a0ee047091000194379a","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fdigital-agency\u002F",{"id":1966,"name":1871,"slug":1872,"description":1871,"feature_image":10,"visibility":1949,"og_image":10,"og_title":10,"og_description":10,"twitter_image":10,"twitter_title":10,"twitter_description":10,"meta_title":10,"meta_description":10,"codeinjection_head":10,"codeinjection_foot":10,"canonical_url":10,"accent_color":10,"url":1967},"60a37fc7cf7b6a0001d1f108","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fmarketing\u002F",{"id":1969,"name":1970,"slug":1971,"description":1879,"feature_image":10,"visibility":1949,"og_image":10,"og_title":10,"og_description":10,"twitter_image":10,"twitter_title":10,"twitter_description":10,"meta_title":10,"meta_description":10,"codeinjection_head":10,"codeinjection_foot":10,"canonical_url":10,"accent_color":10,"url":1972},"60a37fc7cf7b6a0001d1f16c","[DICT] Internationalization (i18n)","term-79","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fterm-79\u002F",{"id":1974,"name":1975,"slug":1976,"description":1893,"feature_image":10,"visibility":1949,"og_image":10,"og_title":10,"og_description":10,"twitter_image":10,"twitter_title":10,"twitter_description":10,"meta_title":10,"meta_description":10,"codeinjection_head":10,"codeinjection_foot":10,"canonical_url":10,"accent_color":10,"url":1977},"60a37fc7cf7b6a0001d1f122","[DICT] Globalization","term-5","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fterm-5\u002F",{"id":1979,"name":1980,"slug":1981,"description":1904,"feature_image":10,"visibility":1949,"og_image":10,"og_title":10,"og_description":10,"twitter_image":10,"twitter_title":10,"twitter_description":10,"meta_title":10,"meta_description":10,"codeinjection_head":10,"codeinjection_foot":10,"canonical_url":10,"accent_color":10,"url":1982},"60a37fc7cf7b6a0001d1f144","[DICT] Translation Management System 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