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This approach allows for easy updates and modifications without altering the underlying program logic.\n\n## 📝 Basic points about strings:\n\n* **Storage**: Strings are typically stored in resource files, such as JSON, XML, or PO files, making it easier to manage translations.\n* **Translation**: They are the primary units translated into different languages during the localization process.\n* **Context**: Providing context for strings is crucial to ensure accurate translations, as the same string can have different meanings in different contexts.\n* **Reusability**: Strings can be reused across different parts of an application, promoting consistency and reducing redundancy.\n* **String management**: Our platform helps to manage and automate the translation of strings, streamlining the localization process.\n\n> *Read more about the entire process and find out how [string translation](https:\u002F\u002Flocalazy.com\u002Fdocs\u002Fgeneral\u002Ftranslating-strings) works in Localazy.*","strings",[1886,1887,1890,1892],{"id":71,"slug":448},{"id":1888,"slug":1889},129,"key-clustering",{"id":1891,"slug":489},153,{"id":1893,"slug":1894},170,"key-count",{"id":291,"status":5,"owner":1865,"created_on":1871,"title":1896,"excerpt":1897,"content":1898,"slug":1899,"meta_title":877,"meta_description":877,"canonical":877,"related_terms":1900},"Translation Management System (TMS)","A software for translation process automation.","TMS help increase production efficiency by eliminating, automating, and delegating both one-time and repetitive tasks during the translation process. Translation management systems help teams manage multilingual content, assign tasks, track progress, and maintain translation quality. TMS platforms are widely used in localization projects to handle large amounts of text efficiently. \n\nThey support features like translation memories, glossaries, and automated workflows. This makes the translation process faster and more consistent, especially for businesses that need content in multiple languages. [CAT tools](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fcat-tool) are a subtype of TMSs.\n\nTranslation management systems [like Localazy](https:\u002F\u002Flocalazy.com\u002Fterm\u002Ftranslation-management-system) usually consist of two parts. One takes care of workflow management and the second one aids with the translation process using different technologies and methods, such as:\n\n* [Machine translation](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fmachine-translation)\n* [Translation Memory](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Ftranslation-memory)\n\nThese systems are ideal for large-scale translation projects, as they provide a vast range of features. \n\n## ☝️ Top features of a TMS:\n\n* Centralizes translation tasks in one platform.\n* Assigns jobs to translators and tracks progress.\n* Uses a translation memory to avoid repeated translations.\n* Ensures consistency with built-in term bases.\n* Helps companies scale content across languages.\n\nWith a TMS, teams can work together smoothly to manage translations. It provides the tools needed to keep projects on track and ensures high-quality results every time. However, they can be pricey for single users or small teams who may benefit from them as well, especially for [quality assurance](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fqa-quality-assurance) processes.","translation-management-system-tms",[1901,1902,1904],{"id":45,"slug":465},{"id":15,"slug":1903},"cat-tool",{"id":71,"slug":448},{"id":1906,"status":5,"owner":1907,"created_on":1908,"title":1860,"excerpt":1909,"content":1910,"slug":1861,"meta_title":877,"meta_description":877,"canonical":877,"related_terms":1911},134,"562275e3-c1f6-48fa-ae16-dc81789ee6e0","2023-10-24T10:37:04.000Z","The process in which a user interacts with a digital product or service. ","User Experience (UX) is crucial to understand the needs, wants and limitations of customers during their journey with a product\u002Fservice. It aims to provide them with the most satisfactory experience possible.\n\nUser experience research encompasses all touch points of the user's interaction with a company and its products\u002Fservices, including:\n\n* Accessibility\n* Usability\n* Relevancy\n* Credibility\n\nUX -not to be mistaken with User Interface (UI)- is a subjective quality whose effectiveness can be tested with different standards and procedures, as usability or A\u002FB testing.\n\nIt involves the whole customer journey, thus including several areas of action like product management, user & interaction design, content management and information architecture, among many others.\n\n> *To learn more about UX, check out [our articles](https:\u002F\u002Flocalazy.com\u002Ftags\u002Fux\u002F) about the topic on the Localazy blog.*",[1912,1915],{"id":1913,"slug":1914},237,"ui",{"id":1916,"slug":1917},287,"a-b-testing","We are using Localazy to build Jedie, an innovative crypto-trading simulation app in two languages: English and Russian. Sneak into our dev kitchen to see how we tackled some of the unique challenges of bilingual UI copywriting.","\u003Cp>Last summer, I joined the team developing a mobile crypto trading simulator with rewards in tokens. \u003Ca href=\"https:\u002F\u002Fjedieco.in\">Jedie\u003C\u002Fa>’s founders targeted international audiences and decided it would be best to do so through two languages: English and Russian. As if getting the trading language right alone wasn’t enough of a challenge for the team!\u003C\u002Fp>\u003Cp>Why Russian? The founders speak this language and are well-connected within \u003Ca href=\"https:\u002F\u002Finvestingintheweb.com\u002Fcrypto\u002Fcrypto-ownership-by-country\u002F\">the huge Russian-speaking crypto community\u003C\u002Fa>, that exceeds 20 million active users across post-Soviet countries alone. Overall, about 251 million global speakers of this language form an attractive market. \u003C\u002Fp>\u003Cp>Anyway, the team needed someone to write their User Interface (UI) copy. As an experienced English copywriter and a native Russian speaker, I was the perfect match. \u003C\u002Fp>\u003Ch2 id=\"a-new-boy-in-town\">🙋🏻‍♂️ A new boy in town \u003Ca class=\"markdownit-header-anchor\" href=\"#a-new-boy-in-town\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>When I joined, the project was already well underway. The team had been using a bunch of tools, including Figma and Localazy. And while I knew the former, the latter didn’t ring a bell.\u003C\u002Fp>\u003Cp>The project manager recorded a video for me to demonstrate how to pair the two in my work. I watched it. Then I watched it again. And again. Mind you, the video was great, but I am the type who learns new technology best by trying my hand at it. And when I tried Localazy, it was a breeze to pick up.\u003C\u002Fp>\u003Ch2 id=\"hammers-and-screws-working-with-figma\">🔩 Hammers & screws: Working with Figma \u003Ca class=\"markdownit-header-anchor\" href=\"#hammers-and-screws-working-with-figma\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>Copywriters and designers use different tools. \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ftags\u002Ffigma\">Figma\u003C\u002Fa> offers powerful UI design features, but some of my previous clients have required me to write with it. And that was as painful as driving screws into wood with a hammer, so when I first heard the F-word, I took a deep breath.\u003C\u002Fp>\u003Cp>I didn’t know then that a straightforward process awaited me. I started by creating uniform keys, aka strings, for each UI element featuring text in Figma. Some of them had been pre-set and listed for manual import into the design layout.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Flh7-rt.googleusercontent.com\u002Fdocsz\u002FAD_4nXfN9LLcSA8MeB0Q1nVHVojhA5gJ_DyCaF2PGYipMvg0E5zMnEH44hcCIotjhitoI1ykxqkxUKrYNbfW1ZlAsTdXc3AVrfAlMR4GnqdJeRTbp8BRcc8ZaSXIFf2_7moqiqaswIh6JgrsYo_wdLfvoQq4Nkea?key=Lw5dMcWg_y-IocXK0rQn5Q\" class=\"kg-image\" alt loading=\"lazy\">\u003C\u002Ffigure>\u003Cp>While adding keys to Figma, I created the same-name keys in Localazy. Some were already there, \u003Ca href=\"https:\u002F\u002Fwww.figma.com\u002Fcommunity\u002Fplugin\u002F964257457772706017\u002Flocalization-plugin-by-localazy\">imported from Figma through an integration\u003C\u002Fa>.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Flh7-rt.googleusercontent.com\u002Fdocsz\u002FAD_4nXcfquVveFhs9dkrgfz0qoB_CA3DD8ryOfIcbTOv-44PlM8ifRlu43ngOHsZ2ImbjW-2EKcZiPiqQRrG3uiKP7RekhB8tWTBocZfEpoqlpp_ft_th-6hLpS_ffKg5vtRpj3mLc5c8TWQXUVSAomtWzPhFa0?key=Lw5dMcWg_y-IocXK0rQn5Q\" class=\"kg-image\" alt loading=\"lazy\">\u003C\u002Ffigure>\u003Cp>Most of the UI copy had been pre-written in one of the two languages by the designer just enough to give me a sense of what each element did. Once I had rewritten the copy in Localazy, the designer \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdocs\u002Ffigma\u002Fdownloading-content?srsltid=AfmBOooJnmp3A958DaXgtDhMX8GTt_qpiEIJfNX3WxbG0Es90ESEIi_Y\">bulk-exported it to Figma\u003C\u002Fa> through the integration to check if he needed to move things around.\u003C\u002Fp>\u003Cp>As a result, I didn’t have to write in the designers’ application. I sometimes toyed with the copy in Figma to preview how it would fit into the app layout, and that was it. \u003C\u002Fp>\u003Cp>Most of the time, I worked within an interface tailored to writing copy in multiple languages. Localazy’s clean design, ease of navigation, and useful features helped me nail the UI copy and localize it in Russian.\u003C\u002Fp>\u003Ch2 id=\"russian-localization-challenges-to-tackle\">🇷🇺 Russian localization: Challenges to tackle \u003Ca class=\"markdownit-header-anchor\" href=\"#russian-localization-challenges-to-tackle\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>English is the app’s first language, but that doesn't make Russian-speaking users any less of a priority. So, instead of translating, I wrote in the two tongues simultaneously, keeping both audiences in mind and handling the specifics of the Russian language right away. Here is how this affected the process.\u003C\u002Fp>\u003Ch3 id=\"1-you-need-to-provide-extra-placeholders\">1. You need to provide extra placeholders \u003Ca class=\"markdownit-header-anchor\" href=\"#1-you-need-to-provide-extra-placeholders\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>Numbers, dates, usernames, and crypto tickers are all dynamic elements. To put them in context, we used a placeholder like this \u003Cstrong>%@\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cdiv class=\"kg-card kg-callout-card kg-callout-card-grey\">\u003Cdiv class=\"kg-callout-text\">\u003Cstrong>E.g. \u003C\u002Fstrong>\u003Cem>Your account has been topped up with \u003Cstrong>%@\u003C\u002Fstrong>.\u003C\u002Fem>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cp>We also added keys ending with \u003Cem>\u003Cstrong>._example\u003C\u002Fstrong>\u003C\u002Fem>, where the placeholder is replaced with –surprise!– an example.\u003C\u002Fp>\u003Cdiv class=\"kg-card kg-callout-card kg-callout-card-grey\">\u003Cdiv class=\"kg-callout-text\">\u003Cstrong>E.g.\u003C\u002Fstrong>\u003Cem> activities.account.topped-up.details\u003C\u002Fem>\u003Cstrong>\u003Cem>._example\u003C\u002Fem>\u003C\u002Fstrong>\u003Cem> – Your account balance has been topped up with \u003C\u002Fem>\u003Cstrong>\u003Cem>100 USDT\u003C\u002Fem>\u003C\u002Fstrong>\u003Cem>.\u003C\u002Fem>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cp>For Russian, we had to add more keys containing placeholders and the respective examples because of how plural nouns are formed. There are two ways in English and three in Russian, and the relationship between them is quite complicated:\u003C\u002Fp>\u003C!--kg-card-begin: html-->\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cp data-guid=\"9734d905-176e-418a-bd14-6a0020e3e853\">\u003Cstrong>Numericals\u003C\u002Fstrong>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp data-guid=\"6a314aa1-a9fe-48b0-916e-c80b112f7efd\">\u003Cstrong>English\u003C\u002Fstrong>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp data-guid=\"e6e6ef29-e054-48b6-aa27-1ec5e87345ea\">\u003Cstrong>Russian\u003C\u002Fstrong>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cp data-guid=\"031876a1-0374-49b7-9685-c37df6a1f182\">1\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp data-guid=\"9c2e4611-33c1-4af4-8501-cd5f4d1b49c4\">minut\u003Cstrong>e\u003C\u002Fstrong>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd rowspan=\"2\">\u003Cp data-guid=\"89e55295-126c-452b-ab1a-75518b692f88\">минут\u003Cstrong>а\u003C\u002Fstrong>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cp data-guid=\"317a685b-cf69-453e-bc53-482038b5614c\">21, 31, 41, 51…\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd rowspan=\"3\">\u003Cp data-guid=\"93c41d56-1152-407c-ae0c-256c3308afa1\">minut\u003Cstrong>es\u003C\u002Fstrong>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cp data-guid=\"44f264ad-3b91-4070-8edc-ad4421a36406\">2, 3, 4, 22, 23, 24, 32, 33, 34…\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp data-guid=\"3f2c83f6-1aec-418c-917b-a7ffcbce0839\">мину\u003Cstrong>ты\u003C\u002Fstrong>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cp data-guid=\"e51b970f-86ae-4d37-927f-40c27ff7db3a\">5–20, 25–30, 35–40, 45–50…  \u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp data-guid=\"134a7935-a458-4029-b380-1fb34b95b698\">мину\u003Cstrong>т\u003C\u002Fstrong>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003C!--kg-card-end: html-->\u003Ch3 id=\"2-impossibly-possessive\">2. Impossibly possessive \u003Ca class=\"markdownit-header-anchor\" href=\"#2-impossibly-possessive\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>In English, showing possession is simple — you just add\u003Cstrong> ’s\u003C\u002Fstrong>, as in \"\u003Cem>the dog’s hair.\"\u003C\u002Fem> \u003C\u002Fp>\u003Cp>In Russian, it’s more complicated: \u003Cstrong>the word's ending must change according to one of six grammatical cases, depending on the context\u003C\u002Fstrong>. However, this approach doesn’t work for usernames composed of Latin letters and numbers, like \u003Cem>Jedie\u003C\u002Fem>.\u003C\u002Fp>\u003Cp>So, we left usernames as they are because context is usually enough for the reader to interpret a phrase correctly in Russian. Here is what this looked like in Localazy:\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Flh7-rt.googleusercontent.com\u002Fdocsz\u002FAD_4nXcIX-YDm41mf9PyyRTJTNVrZin28IdXYw8wpFqZq_5gOokP6T8pHZrBrZIdNs2ovwANnNiGEYMQYmYAh6qKqDPKeQoICPgiCqeCjunKJo-kmJxXCDD55h9uvzztExksCnD5fkHputo-C_wb79bKMBMFcM8?key=Lw5dMcWg_y-IocXK0rQn5Q\" class=\"kg-image\" alt loading=\"lazy\">\u003C\u002Ffigure>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Flh7-rt.googleusercontent.com\u002Fdocsz\u002FAD_4nXd7Udi4KJVFqCqbRkAAG8RjXpBtRcq5Dm1T3hsXi2xEjaIsGwNO3XNVlavxniJEczHkUnxEM8s9Ebtgi14YlAdBhk7R045Fm6L0WBvt2Pwi8R2OCA2RJMSsvS9nEgS3SDmsPNFUeSEggqFgjWaFvU0r9211?key=Lw5dMcWg_y-IocXK0rQn5Q\" class=\"kg-image\" alt loading=\"lazy\">\u003C\u002Ffigure>\u003Ch3 id=\"3-a-case-for-true-translation\">3. A case for true translation \u003Ca class=\"markdownit-header-anchor\" href=\"#3-a-case-for-true-translation\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>My university professor used to say that translation begins where the dictionary ends. And our work on Jedie\u003Cem> \u003C\u002Fem>made a perfect case for that. For some terms, we had to come up with equivalents in Russian that a dictionary, a translation automation tool, or generative AI could never come up with.\u003C\u002Fp>\u003Cp>For instance, the direct equivalent to \u003Cem>conditional actions\u003C\u002Fem> we used in Russian translates into English as \u003Cem>conditional closing orders\u003C\u002Fem>. And \u003Cem>a parent offer\u003C\u002Fem> became \u003Cem>копируемая сделка\u003C\u002Fem> (a copied trade).\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Flh7-rt.googleusercontent.com\u002Fdocsz\u002FAD_4nXcEl5DIv4vDcOgINTTEW4ob4Sh2Ql_uNS53LWH3ROUnRRqXQ6uhL1XFpERLqc06W3WFtdnhllvaVU6f7WYwBFEyb8M6JkL4Y_DWsOE2zP1Fq-YjoUnJMWnLoQzDhCFqJ5wQWjU7EWBBuOr_qzaddtmOsf5J?key=Lw5dMcWg_y-IocXK0rQn5Q\" class=\"kg-image\" alt loading=\"lazy\">\u003C\u002Ffigure>\u003Ch3 id=\"4-the-grammatical-fluidity-of-genders\">4. The grammatical fluidity of genders \u003Ca class=\"markdownit-header-anchor\" href=\"#4-the-grammatical-fluidity-of-genders\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>Remember that Limp Bizkit’s song where Fred is blasting, “\u003Cem>It’s all about the\u003C\u002Fem> \u003Cem>he-said she-said\u003C\u002Fem> \u003Cem>BS\u003C\u002Fem>?” Well, the literal translation into Russian wouldn’t be as punchy because\u003Cstrong> the verb “say” would take two different forms: male and female\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>In most cases, you just add the \u003Cem>-a\u003C\u002Fem> ending to the male verb to change its gender into female (\u003Cem>сказал+а\u003C\u002Fem> for \u003Cem>said\u003C\u002Fem>). But sometimes you have to use two different endings indicating past tense: \u003Cem>пош\u003Cstrong>ёл\u003C\u002Fstrong>\u003C\u002Fem> vs. \u003Cem>пош\u003Cstrong>ла\u003C\u002Fstrong>\u003C\u002Fem>. Luckily, we only dealt with the former case.\u003C\u002Fp>\u003Cp>A common practice in Russian when the gender is not clear is to take the male verb and place \u003Cem>(а)\u003C\u002Fem> at the end. See how we did it:\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Flh7-rt.googleusercontent.com\u002Fdocsz\u002FAD_4nXfG_c-njsnYOoCDOyZAZ_t4U7My086ncJjLjBuXE2-PKdRw0RNOezpyL8U0tNDaLvoyC5SvOMKgZ970KqcDQibGNVUw5N4TIjb7NYQk0oTb33QG5fA4-iddGjheDDVwbwiLK1PqjONh1a6nkvV88SVbJ_mx?key=Lw5dMcWg_y-IocXK0rQn5Q\" class=\"kg-image\" alt loading=\"lazy\">\u003C\u002Ffigure>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Flh7-rt.googleusercontent.com\u002Fdocsz\u002FAD_4nXfOx_8PlgrkoUTRwrH8R0HDHQqE55UEKxWn8CZ2SPfuKFIX_dCcnrxmjDBECxWSV5siYt8ayQntfGnaXL9cD-BMtDARqYDYacMRWWZHwgMLnabS99V7DK3kCu5om5PhPg1mjo53j20xjuqshoG8sl6kdU1Y?key=Lw5dMcWg_y-IocXK0rQn5Q\" class=\"kg-image\" alt loading=\"lazy\">\u003C\u002Ffigure>\u003Cp>Keep in mind that\u003Cstrong> developers often add the gender category in user profiles\u003C\u002Fstrong> to solve this problem and serve the appropriate verbs. Maybe Jedie will follow suit in later builds with something similar.\u003C\u002Fp>\u003Ch3 id=\"5-terms-you-shouldnt-translate\">5. Terms you shouldn't translate \u003Ca class=\"markdownit-header-anchor\" href=\"#5-terms-you-shouldnt-translate\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>Trading emerged far away from today’s Russian-speaking countries. As a result, most of the terms, like \u003Cem>Take Profit (TP)\u003C\u002Fem>, S\u003Cem>top Loss (SL),\u003C\u002Fem> and O\u003Cem>rder\u003C\u002Fem> entered Russian after they became the industry standard.\u003C\u002Fp>\u003Cp>There have never been adequate equivalents. \u003Cstrong>In translation, you would either have to describe them in multiple words, or come up with equivalents the industry would universally accept.\u003C\u002Fstrong> As the latter never happened and the former was impractical, these terms have been traditionally transliterated.\u003C\u002Fp>\u003Cp>Transliteration involves creating a word in the target language that mimics the pronunciation of the foreign term. For example:\u003C\u002Fp>\u003Cul>\u003Cli>take profit – \u002Fteɪk ˈprɒfɪt\u002F – тейк-профит\u003C\u002Fli>\u003Cli>order – \u002Fˈɔːrdər\u002F (US), \u002Fˈɔːdə\u002F (UK) – ордер\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Depending on the context, some terms could be either translated or transliterated. But even if you can translate a word, the equivalent will often be much longer. \u003C\u002Fp>\u003Cp>Here are a few examples:\u003C\u002Fp>\u003Cul>\u003Cli>long – длинный\u003C\u002Fli>\u003Cli>short – короткий\u003C\u002Fli>\u003Cli>slippage – проскальзывание\u003C\u002Fli>\u003C\u002Ful>\u003Cp>As mobile design needs to be economical, we favored transliteration wherever applicable. For the same reason, we left out articles and punctuation in the English version where doing so wouldn’t confuse the user:\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Flh7-rt.googleusercontent.com\u002Fdocsz\u002FAD_4nXevSjnLzObEG6Piec10g3y3U4fiIt7FJ0nY3fnIjOEW8i5uj60QzYd9K82XU73o0pfIWgyCipu8YHEw9rt2OulCNCvyd3xKlDn16PAltxr16axgN7R07o3W39el3lcqQPb0LqMNil-tJ4wvMdnkOLG-Zmq0?key=Lw5dMcWg_y-IocXK0rQn5Q\" class=\"kg-image\" alt loading=\"lazy\">\u003C\u002Ffigure>\u003Ch3 id=\"6-instruct-or-enable\">6. Instruct or enable? \u003Ca class=\"markdownit-header-anchor\" href=\"#6-instruct-or-enable\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>Are you familiar with infinitives and imperatives? According to Cambridge Dictionary, an \u003Ca href=\"https:\u002F\u002Fdictionary.cambridge.org\u002Fdictionary\u002Fenglish\u002Fimperative\">imperative verb\u003C\u002Fa> is \u003Cem>“used to describe the form of a verb that is usually used for giving orders.”\u003C\u002Fem> \u003C\u002Fp>\u003Cp>And an \u003Ca href=\"https:\u002F\u002Fdictionary.cambridge.org\u002Fdictionary\u002Fenglish\u002Finfinitive\">infinitive verb \u003C\u002Fa>is \u003Cem>“the basic form of a verb that usually follows ‘to’. \"\u003C\u002Fem> Look at the verb \u003Cem>be\u003C\u002Fem> in these two examples and tell me how it is different (not the context):\u003C\u002Fp>\u003C!--kg-card-begin: html-->\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cp data-guid=\"a5143ef8-a39f-4ae2-9087-8811a23f0fd4\">\u003Cstrong>Imperative\u003C\u002Fstrong>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp data-guid=\"02b8f121-380d-495c-8d1d-ddc82131fd7e\">\u003Cstrong>Infinitive\u003C\u002Fstrong>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cp data-guid=\"ee9f08a1-7177-4394-8667-ac63161f8c06\">Sweetie, \u003Cstrong>be\u003C\u002Fstrong> careful.\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp data-guid=\"233beb94-94e9-43f9-80f2-7d4b5ca646ba\">Sweetie, you need to \u003Cstrong>be\u003C\u002Fstrong> careful.\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003C!--kg-card-end: html-->\u003Cp>Exactly. But in Russian, it’s different. Compare:\u003C\u002Fp>\u003C!--kg-card-begin: html-->\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cp data-guid=\"bcebda1a-975c-4d82-9731-ed4fdbf33a90\">\u003Cstrong>Imperative\u003C\u002Fstrong>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp data-guid=\"30722e79-752e-4d85-a0c9-2b80b085057d\">\u003Cstrong>Infinitive\u003C\u002Fstrong>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cp data-guid=\"f3eecf59-baf7-4feb-9edc-0d6a1a22324d\">Милый, \u003Cstrong>будь\u003C\u002Fstrong> осторожен.\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp data-guid=\"e04571a9-33cc-41da-bdab-6258c6843bcc\">Милый, тебе надо \u003Cstrong>быть\u003C\u002Fstrong> осторожным.\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003C!--kg-card-end: html-->\u003Cp>\u003Cstrong>So, which form should be used on buttons? \u003C\u002Fstrong>A seasoned marketer will probably lean towards the imperative because it sounds like a call to action, and we want the user to interact with our app as much as possible. But some actions, like 'cancel', 'delete profile', and 'log out', aren't quite the interaction you want. The solution is to check the convention.\u003C\u002Fp>\u003Cp>In some languages that offer both forms, like Bulgarian, you're expected to use the imperative. Meanwhile, Russian generally favors the infinitive. As someone using both languages daily, this made me stop and think for a moment. 🤔\u003C\u002Fp>\u003Ch2 id=\"how-localazy-streamlined-our-work\">⚡️ How Localazy streamlined our work \u003Ca class=\"markdownit-header-anchor\" href=\"#how-localazy-streamlined-our-work\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>I loved Localazy’s clear, hassle-free design and UI. But it is the following features that made the real difference for me:\u003C\u002Fp>\u003Ch3 id=\"search\">Search \u003Ca class=\"markdownit-header-anchor\" href=\"#search\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>Whenever the team renames things or changes how the app works, they \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdocs\u002Fgeneral\u002Fscreenshots\">send me a screenshot\u003C\u002Fa> or the related key. I \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Frelease-update-improved-context-tabs-for-comments-and-translations?srsltid=AfmBOoq0CfAbOgkpx3DzFXdKHQ7DQtgQhrZGNkwlPrz7M2J7ITKa1owW#search-in-similar-strings-across-the-project\">search Localazy\u003C\u002Fa> for this key or key phrases from the screenshot and edit the copy accordingly.\u003C\u002Fp>\u003Ch3 id=\"version-history\">Version history \u003Ca class=\"markdownit-header-anchor\" href=\"#version-history\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>This feature has leveled up our collaboration. If someone changes a key’s copy, I can see who did that, when it happened, and exactly what they changed. This saves everyone's time.\u003C\u002Fp>\u003Ch3 id=\"translation-notes\">Translation notes \u003Ca class=\"markdownit-header-anchor\" href=\"#translation-notes\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>In addition to the version history, Localazy enables \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Frelease-update-improved-context-tabs-for-comments-and-translations?srsltid=AfmBOoq0CfAbOgkpx3DzFXdKHQ7DQtgQhrZGNkwlPrz7M2J7ITKa1owW#show-comments-in-all-languages\">key comments\u003C\u002Fa>. If a key requires the attention of a designer or a developer, I can add a comment in the translation note and be sure they will see it.\u003C\u002Fp>\u003Cp>Moreover, the integration automatically generates a link to the respective key in Figma, which \u003Cstrong>is shown\u003C\u002Fstrong> \u003Cstrong>in the comment section for quick reference.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Flh7-rt.googleusercontent.com\u002Fdocsz\u002FAD_4nXfG8Wx5KON8oDXg-EB5wKowVYsjowFkiZ6POzT8FwZ0v8E_8BfVdSKZCvZvKUwVZ08xiVDRb03m8W7XtVY94FDLuW3ZZ8nB5A7Rz5dn1J6o7kmazhORj-yGz5QTu3ErfcpPGhSQ_S9i6w7iwQynRhg_wqf4?key=Lw5dMcWg_y-IocXK0rQn5Q\" class=\"kg-image\" alt loading=\"lazy\">\u003C\u002Ffigure>\u003Ch3 id=\"handy-shortcuts\">Handy shortcuts \u003Ca class=\"markdownit-header-anchor\" href=\"#handy-shortcuts\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>As a copywriter, I use keyboard shortcuts to save time. But Localazy steps it up\u003Cstrong> by reducing copying to one click.\u003C\u002Fstrong> That's one small code tweak for developers, one giant leap for user experience. \u003C\u002Fp>\u003Ch3 id=\"tracking-untranslated-keys\">Tracking untranslated keys \u003Ca class=\"markdownit-header-anchor\" href=\"#tracking-untranslated-keys\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>Localazy lets you add keys in one language and add translations later. We did so every time before a new release date. I would later add the missing translations as Localazy conveniently showed me the untranslated phrases one by one.\u003C\u002Fp>\u003Ch3 id=\"automated-suggestions-for-microcopy\">Automated suggestions for microcopy \u003Ca class=\"markdownit-header-anchor\" href=\"#automated-suggestions-for-microcopy\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>Not every phrase requires a well-thought-through equivalent in another language. There are a lot of standard microcopy elements, including captions like '\u003Cem>cancel\u003C\u002Fem>', '\u003Cem>password\u003C\u002Fem>', '\u003Cem>settings\u003C\u002Fem>', etc. And Localazy does a great job here, \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdocs\u002Fgeneral\u002Fadditional-mt-engines?srsltid=AfmBOorkUbzwIFg1dtL6guhq4uwSSzLlrFGNFGTxg_SfCqTtdIceNTGm\">suggesting multiple translation options\u003C\u002Fa> from Google, Azure, DeepL, and Open AI. In fact, you sometimes get adequate suggestions for less common phrases like these:\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Flh7-rt.googleusercontent.com\u002Fdocsz\u002FAD_4nXeZijAxLSL4bBOEIeh746caH2CttrXXhqnqa1n7BKQiqXru_-rnRV6BKcxM-s_3bPPNLSI1Cflnbi5hGs6AVkmTBDjGTsAE5luEj8WAoleZOexoSVoxZknVh8TKK2a85gnCmv6hvBpyxTiI3qc0Y0X0EtGf?key=Lw5dMcWg_y-IocXK0rQn5Q\" class=\"kg-image\" alt loading=\"lazy\">\u003C\u002Ffigure>\u003Ch2 id=\"one-major-tip-on-localization\">☝️One major tip on localization \u003Ca class=\"markdownit-header-anchor\" href=\"#one-major-tip-on-localization\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>Translation is nonlinear. It requires human creativity, industry expertise, and, above all, empathy. \u003Cstrong>You need to be able to put yourself in your reader’s shoes and imagine yourself using the product of your work\u003C\u002Fstrong>. And this is especially important when localizing software.\u003C\u002Fp>\u003Cp>Luckily, we have had a great team with the Jedie\u003Cem> \u003C\u002Fem>app. It included professionals in crypto trading, project management, design, and mobile development. We have always been there for each other. If there’s one major tip on localization I could share, it’s this:\u003C\u002Fp>\u003Cblockquote>Automation tools will not replace a great team. But equip a great team or expert with specialized cutting-edge software, and they will nail any project\u003C\u002Fblockquote>\u003Cp>The good news is that Localazy isn’t just a digital tool. The company behind it can provide a \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Fcontinuous-localization-team\">Continuous Localization Team\u003C\u002Fa> with the linguistic and cultural expertise for your multilingual application. You can learn more about Localazy’s translation services \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fguide-localazy-translation-services\" rel=\"noopener noreferrer nofollow\">\u003Cu>here\u003C\u002Fu>\u003C\u002Fa>.\u003C\u002Fp>",{"id":4,"status":5,"created_on":1921,"modified_on":1922,"icon":1923,"header":1924,"description":1925,"button_label":1926,"link":1927},"2022-03-17T12:23:03.000Z","2024-04-11T11:09:17.000Z","member","Join Localazy today 💙","Translating has never been easier. Try Localazy for free with a 14-day trial.","Sign up","register",{"slug":1848,"id":1841,"uuid":1929,"title":1847,"html":1930,"comment_id":1841,"feature_image":1851,"featured":162,"visibility":1931,"email_recipient_filter":1932,"created_at":1933,"updated_at":1849,"published_at":1850,"custom_excerpt":1918,"codeinjection_head":10,"codeinjection_foot":10,"custom_template":10,"canonical_url":10,"authors":1934,"tags":1940,"primary_author":1980,"primary_tag":1981,"url":1982,"excerpt":1918,"reading_time":53,"access":162,"send_email_when_published":160,"og_image":10,"og_title":10,"og_description":10,"twitter_image":10,"twitter_title":10,"twitter_description":10,"meta_title":10,"meta_description":10,"email_subject":10,"frontmatter":10,"dictionary":1862,"cta":1920,"plainTags":1852},"3848ca91-e52f-4bc7-b9ce-0c521cfacbcb","\u003Cp>Last summer, I joined the team developing a mobile crypto trading simulator with rewards in tokens. \u003Ca href=\"https:\u002F\u002Fjedieco.in\">Jedie\u003C\u002Fa>’s founders targeted international audiences and decided it would be best to do so through two languages: English and Russian. As if getting the trading language right alone wasn’t enough of a challenge for the team!\u003C\u002Fp>\u003Cp>Why Russian? The founders speak this language and are well-connected within \u003Ca href=\"https:\u002F\u002Finvestingintheweb.com\u002Fcrypto\u002Fcrypto-ownership-by-country\u002F\">the huge Russian-speaking crypto community\u003C\u002Fa>, that exceeds 20 million active users across post-Soviet countries alone. Overall, about 251 million global speakers of this language form an attractive market. \u003C\u002Fp>\u003Cp>Anyway, the team needed someone to write their User Interface (UI) copy. As an experienced English copywriter and a native Russian speaker, I was the perfect match. \u003C\u002Fp>\u003Ch2 id=\"%F0%9F%99%8B%F0%9F%8F%BB%E2%80%8D%E2%99%82%EF%B8%8F-a-new-boy-in-town\">🙋🏻‍♂️ A new boy in town\u003C\u002Fh2>\u003Cp>When I joined, the project was already well underway. The team had been using a bunch of tools, including Figma and Localazy. And while I knew the former, the latter didn’t ring a bell.\u003C\u002Fp>\u003Cp>The project manager recorded a video for me to demonstrate how to pair the two in my work. I watched it. Then I watched it again. And again. Mind you, the video was great, but I am the type who learns new technology best by trying my hand at it. And when I tried Localazy, it was a breeze to pick up.\u003C\u002Fp>\u003Ch2 id=\"%F0%9F%94%A9-hammers-screws-working-with-figma\">🔩 Hammers & screws: Working with Figma\u003C\u002Fh2>\u003Cp>Copywriters and designers use different tools. \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ftags\u002Ffigma\">Figma\u003C\u002Fa> offers powerful UI design features, but some of my previous clients have required me to write with it. And that was as painful as driving screws into wood with a hammer, so when I first heard the F-word, I took a deep breath.\u003C\u002Fp>\u003Cp>I didn’t know then that a straightforward process awaited me. I started by creating uniform keys, aka strings, for each UI element featuring text in Figma. Some of them had been pre-set and listed for manual import into the design layout.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Flh7-rt.googleusercontent.com\u002Fdocsz\u002FAD_4nXfN9LLcSA8MeB0Q1nVHVojhA5gJ_DyCaF2PGYipMvg0E5zMnEH44hcCIotjhitoI1ykxqkxUKrYNbfW1ZlAsTdXc3AVrfAlMR4GnqdJeRTbp8BRcc8ZaSXIFf2_7moqiqaswIh6JgrsYo_wdLfvoQq4Nkea?key=Lw5dMcWg_y-IocXK0rQn5Q\" class=\"kg-image\" alt loading=\"lazy\">\u003C\u002Ffigure>\u003Cp>While adding keys to Figma, I created the same-name keys in Localazy. Some were already there, \u003Ca href=\"https:\u002F\u002Fwww.figma.com\u002Fcommunity\u002Fplugin\u002F964257457772706017\u002Flocalization-plugin-by-localazy\">imported from Figma through an integration\u003C\u002Fa>.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Flh7-rt.googleusercontent.com\u002Fdocsz\u002FAD_4nXcfquVveFhs9dkrgfz0qoB_CA3DD8ryOfIcbTOv-44PlM8ifRlu43ngOHsZ2ImbjW-2EKcZiPiqQRrG3uiKP7RekhB8tWTBocZfEpoqlpp_ft_th-6hLpS_ffKg5vtRpj3mLc5c8TWQXUVSAomtWzPhFa0?key=Lw5dMcWg_y-IocXK0rQn5Q\" class=\"kg-image\" alt loading=\"lazy\">\u003C\u002Ffigure>\u003Cp>Most of the UI copy had been pre-written in one of the two languages by the designer just enough to give me a sense of what each element did. Once I had rewritten the copy in Localazy, the designer \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdocs\u002Ffigma\u002Fdownloading-content?srsltid=AfmBOooJnmp3A958DaXgtDhMX8GTt_qpiEIJfNX3WxbG0Es90ESEIi_Y\">bulk-exported it to Figma\u003C\u002Fa> through the integration to check if he needed to move things around.\u003C\u002Fp>\u003Cp>As a result, I didn’t have to write in the designers’ application. I sometimes toyed with the copy in Figma to preview how it would fit into the app layout, and that was it. \u003C\u002Fp>\u003Cp>Most of the time, I worked within an interface tailored to writing copy in multiple languages. Localazy’s clean design, ease of navigation, and useful features helped me nail the UI copy and localize it in Russian.\u003C\u002Fp>\u003Ch2 id=\"%F0%9F%87%B7%F0%9F%87%BA-russian-localization-challenges-to-tackle\">🇷🇺 Russian localization: Challenges to tackle\u003C\u002Fh2>\u003Cp>English is the app’s first language, but that doesn't make Russian-speaking users any less of a priority. So, instead of translating, I wrote in the two tongues simultaneously, keeping both audiences in mind and handling the specifics of the Russian language right away. Here is how this affected the process.\u003C\u002Fp>\u003Ch3 id=\"1-you-need-to-provide-extra-placeholders\">1. You need to provide extra placeholders\u003C\u002Fh3>\u003Cp>Numbers, dates, usernames, and crypto tickers are all dynamic elements. To put them in context, we used a placeholder like this \u003Cstrong>%@\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cdiv class=\"kg-card kg-callout-card kg-callout-card-grey\">\u003Cdiv class=\"kg-callout-text\">\u003Cstrong>E.g. \u003C\u002Fstrong>\u003Cem>Your account has been topped up with \u003Cstrong>%@\u003C\u002Fstrong>.\u003C\u002Fem>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cp>We also added keys ending with \u003Cem>\u003Cstrong>._example\u003C\u002Fstrong>\u003C\u002Fem>, where the placeholder is replaced with –surprise!– an example.\u003C\u002Fp>\u003Cdiv class=\"kg-card kg-callout-card kg-callout-card-grey\">\u003Cdiv class=\"kg-callout-text\">\u003Cstrong>E.g.\u003C\u002Fstrong>\u003Cem> activities.account.topped-up.details\u003C\u002Fem>\u003Cstrong>\u003Cem>._example\u003C\u002Fem>\u003C\u002Fstrong>\u003Cem> – Your account balance has been topped up with \u003C\u002Fem>\u003Cstrong>\u003Cem>100 USDT\u003C\u002Fem>\u003C\u002Fstrong>\u003Cem>.\u003C\u002Fem>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cp>For Russian, we had to add more keys containing placeholders and the respective examples because of how plural nouns are formed. There are two ways in English and three in Russian, and the relationship between them is quite complicated:\u003C\u002Fp>\u003C!--kg-card-begin: html-->\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cp data-guid=\"9734d905-176e-418a-bd14-6a0020e3e853\">\u003Cstrong>Numericals\u003C\u002Fstrong>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp data-guid=\"6a314aa1-a9fe-48b0-916e-c80b112f7efd\">\u003Cstrong>English\u003C\u002Fstrong>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp data-guid=\"e6e6ef29-e054-48b6-aa27-1ec5e87345ea\">\u003Cstrong>Russian\u003C\u002Fstrong>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cp data-guid=\"031876a1-0374-49b7-9685-c37df6a1f182\">1\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp data-guid=\"9c2e4611-33c1-4af4-8501-cd5f4d1b49c4\">minut\u003Cstrong>e\u003C\u002Fstrong>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd rowspan=\"2\">\u003Cp data-guid=\"89e55295-126c-452b-ab1a-75518b692f88\">минут\u003Cstrong>а\u003C\u002Fstrong>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cp data-guid=\"317a685b-cf69-453e-bc53-482038b5614c\">21, 31, 41, 51…\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd rowspan=\"3\">\u003Cp data-guid=\"93c41d56-1152-407c-ae0c-256c3308afa1\">minut\u003Cstrong>es\u003C\u002Fstrong>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cp data-guid=\"44f264ad-3b91-4070-8edc-ad4421a36406\">2, 3, 4, 22, 23, 24, 32, 33, 34…\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp data-guid=\"3f2c83f6-1aec-418c-917b-a7ffcbce0839\">мину\u003Cstrong>ты\u003C\u002Fstrong>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cp data-guid=\"e51b970f-86ae-4d37-927f-40c27ff7db3a\">5–20, 25–30, 35–40, 45–50…  \u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp data-guid=\"134a7935-a458-4029-b380-1fb34b95b698\">мину\u003Cstrong>т\u003C\u002Fstrong>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003C!--kg-card-end: html-->\u003Ch3 id=\"2-impossibly-possessive\">2. Impossibly possessive\u003C\u002Fh3>\u003Cp>In English, showing possession is simple — you just add\u003Cstrong> ’s\u003C\u002Fstrong>, as in \"\u003Cem>the dog’s hair.\"\u003C\u002Fem> \u003C\u002Fp>\u003Cp>In Russian, it’s more complicated: \u003Cstrong>the word's ending must change according to one of six grammatical cases, depending on the context\u003C\u002Fstrong>. However, this approach doesn’t work for usernames composed of Latin letters and numbers, like \u003Cem>Jedie\u003C\u002Fem>.\u003C\u002Fp>\u003Cp>So, we left usernames as they are because context is usually enough for the reader to interpret a phrase correctly in Russian. Here is what this looked like in Localazy:\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Flh7-rt.googleusercontent.com\u002Fdocsz\u002FAD_4nXcIX-YDm41mf9PyyRTJTNVrZin28IdXYw8wpFqZq_5gOokP6T8pHZrBrZIdNs2ovwANnNiGEYMQYmYAh6qKqDPKeQoICPgiCqeCjunKJo-kmJxXCDD55h9uvzztExksCnD5fkHputo-C_wb79bKMBMFcM8?key=Lw5dMcWg_y-IocXK0rQn5Q\" class=\"kg-image\" alt loading=\"lazy\">\u003C\u002Ffigure>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Flh7-rt.googleusercontent.com\u002Fdocsz\u002FAD_4nXd7Udi4KJVFqCqbRkAAG8RjXpBtRcq5Dm1T3hsXi2xEjaIsGwNO3XNVlavxniJEczHkUnxEM8s9Ebtgi14YlAdBhk7R045Fm6L0WBvt2Pwi8R2OCA2RJMSsvS9nEgS3SDmsPNFUeSEggqFgjWaFvU0r9211?key=Lw5dMcWg_y-IocXK0rQn5Q\" class=\"kg-image\" alt loading=\"lazy\">\u003C\u002Ffigure>\u003Ch3 id=\"3-a-case-for-true-translation\">3. A case for true translation\u003C\u002Fh3>\u003Cp>My university professor used to say that translation begins where the dictionary ends. And our work on Jedie\u003Cem> \u003C\u002Fem>made a perfect case for that. For some terms, we had to come up with equivalents in Russian that a dictionary, a translation automation tool, or generative AI could never come up with.\u003C\u002Fp>\u003Cp>For instance, the direct equivalent to \u003Cem>conditional actions\u003C\u002Fem> we used in Russian translates into English as \u003Cem>conditional closing orders\u003C\u002Fem>. And \u003Cem>a parent offer\u003C\u002Fem> became \u003Cem>копируемая сделка\u003C\u002Fem> (a copied trade).\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Flh7-rt.googleusercontent.com\u002Fdocsz\u002FAD_4nXcEl5DIv4vDcOgINTTEW4ob4Sh2Ql_uNS53LWH3ROUnRRqXQ6uhL1XFpERLqc06W3WFtdnhllvaVU6f7WYwBFEyb8M6JkL4Y_DWsOE2zP1Fq-YjoUnJMWnLoQzDhCFqJ5wQWjU7EWBBuOr_qzaddtmOsf5J?key=Lw5dMcWg_y-IocXK0rQn5Q\" class=\"kg-image\" alt loading=\"lazy\">\u003C\u002Ffigure>\u003Ch3 id=\"4-the-grammatical-fluidity-of-genders\">4. The grammatical fluidity of genders\u003C\u002Fh3>\u003Cp>Remember that Limp Bizkit’s song where Fred is blasting, “\u003Cem>It’s all about the\u003C\u002Fem> \u003Cem>he-said she-said\u003C\u002Fem> \u003Cem>BS\u003C\u002Fem>?” Well, the literal translation into Russian wouldn’t be as punchy because\u003Cstrong> the verb “say” would take two different forms: male and female\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>In most cases, you just add the \u003Cem>-a\u003C\u002Fem> ending to the male verb to change its gender into female (\u003Cem>сказал+а\u003C\u002Fem> for \u003Cem>said\u003C\u002Fem>). But sometimes you have to use two different endings indicating past tense: \u003Cem>пош\u003Cstrong>ёл\u003C\u002Fstrong>\u003C\u002Fem> vs. \u003Cem>пош\u003Cstrong>ла\u003C\u002Fstrong>\u003C\u002Fem>. Luckily, we only dealt with the former case.\u003C\u002Fp>\u003Cp>A common practice in Russian when the gender is not clear is to take the male verb and place \u003Cem>(а)\u003C\u002Fem> at the end. See how we did it:\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Flh7-rt.googleusercontent.com\u002Fdocsz\u002FAD_4nXfG_c-njsnYOoCDOyZAZ_t4U7My086ncJjLjBuXE2-PKdRw0RNOezpyL8U0tNDaLvoyC5SvOMKgZ970KqcDQibGNVUw5N4TIjb7NYQk0oTb33QG5fA4-iddGjheDDVwbwiLK1PqjONh1a6nkvV88SVbJ_mx?key=Lw5dMcWg_y-IocXK0rQn5Q\" class=\"kg-image\" alt loading=\"lazy\">\u003C\u002Ffigure>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Flh7-rt.googleusercontent.com\u002Fdocsz\u002FAD_4nXfOx_8PlgrkoUTRwrH8R0HDHQqE55UEKxWn8CZ2SPfuKFIX_dCcnrxmjDBECxWSV5siYt8ayQntfGnaXL9cD-BMtDARqYDYacMRWWZHwgMLnabS99V7DK3kCu5om5PhPg1mjo53j20xjuqshoG8sl6kdU1Y?key=Lw5dMcWg_y-IocXK0rQn5Q\" class=\"kg-image\" alt loading=\"lazy\">\u003C\u002Ffigure>\u003Cp>Keep in mind that\u003Cstrong> developers often add the gender category in user profiles\u003C\u002Fstrong> to solve this problem and serve the appropriate verbs. Maybe Jedie will follow suit in later builds with something similar.\u003C\u002Fp>\u003Ch3 id=\"5-terms-you-shouldnt-translate\">5. Terms you shouldn't translate\u003C\u002Fh3>\u003Cp>Trading emerged far away from today’s Russian-speaking countries. As a result, most of the terms, like \u003Cem>Take Profit (TP)\u003C\u002Fem>, S\u003Cem>top Loss (SL),\u003C\u002Fem> and O\u003Cem>rder\u003C\u002Fem> entered Russian after they became the industry standard.\u003C\u002Fp>\u003Cp>There have never been adequate equivalents. \u003Cstrong>In translation, you would either have to describe them in multiple words, or come up with equivalents the industry would universally accept.\u003C\u002Fstrong> As the latter never happened and the former was impractical, these terms have been traditionally transliterated.\u003C\u002Fp>\u003Cp>Transliteration involves creating a word in the target language that mimics the pronunciation of the foreign term. For example:\u003C\u002Fp>\u003Cul>\u003Cli>take profit – \u002Fteɪk ˈprɒfɪt\u002F – тейк-профит\u003C\u002Fli>\u003Cli>order – \u002Fˈɔːrdər\u002F (US), \u002Fˈɔːdə\u002F (UK) – ордер\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Depending on the context, some terms could be either translated or transliterated. But even if you can translate a word, the equivalent will often be much longer. \u003C\u002Fp>\u003Cp>Here are a few examples:\u003C\u002Fp>\u003Cul>\u003Cli>long – длинный\u003C\u002Fli>\u003Cli>short – короткий\u003C\u002Fli>\u003Cli>slippage – проскальзывание\u003C\u002Fli>\u003C\u002Ful>\u003Cp>As mobile design needs to be economical, we favored transliteration wherever applicable. For the same reason, we left out articles and punctuation in the English version where doing so wouldn’t confuse the user:\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Flh7-rt.googleusercontent.com\u002Fdocsz\u002FAD_4nXevSjnLzObEG6Piec10g3y3U4fiIt7FJ0nY3fnIjOEW8i5uj60QzYd9K82XU73o0pfIWgyCipu8YHEw9rt2OulCNCvyd3xKlDn16PAltxr16axgN7R07o3W39el3lcqQPb0LqMNil-tJ4wvMdnkOLG-Zmq0?key=Lw5dMcWg_y-IocXK0rQn5Q\" class=\"kg-image\" alt loading=\"lazy\">\u003C\u002Ffigure>\u003Ch3 id=\"6-instruct-or-enable\">6. Instruct or enable?\u003C\u002Fh3>\u003Cp>Are you familiar with infinitives and imperatives? According to Cambridge Dictionary, an \u003Ca href=\"https:\u002F\u002Fdictionary.cambridge.org\u002Fdictionary\u002Fenglish\u002Fimperative\">imperative verb\u003C\u002Fa> is \u003Cem>“used to describe the form of a verb that is usually used for giving orders.”\u003C\u002Fem> \u003C\u002Fp>\u003Cp>And an \u003Ca href=\"https:\u002F\u002Fdictionary.cambridge.org\u002Fdictionary\u002Fenglish\u002Finfinitive\">infinitive verb \u003C\u002Fa>is \u003Cem>“the basic form of a verb that usually follows ‘to’. \"\u003C\u002Fem> Look at the verb \u003Cem>be\u003C\u002Fem> in these two examples and tell me how it is different (not the context):\u003C\u002Fp>\u003C!--kg-card-begin: html-->\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cp data-guid=\"a5143ef8-a39f-4ae2-9087-8811a23f0fd4\">\u003Cstrong>Imperative\u003C\u002Fstrong>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp data-guid=\"02b8f121-380d-495c-8d1d-ddc82131fd7e\">\u003Cstrong>Infinitive\u003C\u002Fstrong>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cp data-guid=\"ee9f08a1-7177-4394-8667-ac63161f8c06\">Sweetie, \u003Cstrong>be\u003C\u002Fstrong> careful.\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp data-guid=\"233beb94-94e9-43f9-80f2-7d4b5ca646ba\">Sweetie, you need to \u003Cstrong>be\u003C\u002Fstrong> careful.\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003C!--kg-card-end: html-->\u003Cp>Exactly. But in Russian, it’s different. Compare:\u003C\u002Fp>\u003C!--kg-card-begin: html-->\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cp data-guid=\"bcebda1a-975c-4d82-9731-ed4fdbf33a90\">\u003Cstrong>Imperative\u003C\u002Fstrong>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp data-guid=\"30722e79-752e-4d85-a0c9-2b80b085057d\">\u003Cstrong>Infinitive\u003C\u002Fstrong>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cp data-guid=\"f3eecf59-baf7-4feb-9edc-0d6a1a22324d\">Милый, \u003Cstrong>будь\u003C\u002Fstrong> осторожен.\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd>\u003Cp data-guid=\"e04571a9-33cc-41da-bdab-6258c6843bcc\">Милый, тебе надо \u003Cstrong>быть\u003C\u002Fstrong> осторожным.\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003C!--kg-card-end: html-->\u003Cp>\u003Cstrong>So, which form should be used on buttons? \u003C\u002Fstrong>A seasoned marketer will probably lean towards the imperative because it sounds like a call to action, and we want the user to interact with our app as much as possible. But some actions, like 'cancel', 'delete profile', and 'log out', aren't quite the interaction you want. The solution is to check the convention.\u003C\u002Fp>\u003Cp>In some languages that offer both forms, like Bulgarian, you're expected to use the imperative. Meanwhile, Russian generally favors the infinitive. As someone using both languages daily, this made me stop and think for a moment. 🤔\u003C\u002Fp>\u003Ch2 id=\"%E2%9A%A1%EF%B8%8F-how-localazy-streamlined-our-work\">⚡️ How Localazy streamlined our work\u003C\u002Fh2>\u003Cp>I loved Localazy’s clear, hassle-free design and UI. But it is the following features that made the real difference for me:\u003C\u002Fp>\u003Ch3 id=\"search\">Search\u003C\u002Fh3>\u003Cp>Whenever the team renames things or changes how the app works, they \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdocs\u002Fgeneral\u002Fscreenshots\">send me a screenshot\u003C\u002Fa> or the related key. I \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Frelease-update-improved-context-tabs-for-comments-and-translations?srsltid=AfmBOoq0CfAbOgkpx3DzFXdKHQ7DQtgQhrZGNkwlPrz7M2J7ITKa1owW#search-in-similar-strings-across-the-project\">search Localazy\u003C\u002Fa> for this key or key phrases from the screenshot and edit the copy accordingly.\u003C\u002Fp>\u003Ch3 id=\"version-history\">Version history\u003C\u002Fh3>\u003Cp>This feature has leveled up our collaboration. If someone changes a key’s copy, I can see who did that, when it happened, and exactly what they changed. This saves everyone's time.\u003C\u002Fp>\u003Ch3 id=\"translation-notes\">Translation notes\u003C\u002Fh3>\u003Cp>In addition to the version history, Localazy enables \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Frelease-update-improved-context-tabs-for-comments-and-translations?srsltid=AfmBOoq0CfAbOgkpx3DzFXdKHQ7DQtgQhrZGNkwlPrz7M2J7ITKa1owW#show-comments-in-all-languages\">key comments\u003C\u002Fa>. If a key requires the attention of a designer or a developer, I can add a comment in the translation note and be sure they will see it.\u003C\u002Fp>\u003Cp>Moreover, the integration automatically generates a link to the respective key in Figma, which \u003Cstrong>is shown\u003C\u002Fstrong> \u003Cstrong>in the comment section for quick reference.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Flh7-rt.googleusercontent.com\u002Fdocsz\u002FAD_4nXfG8Wx5KON8oDXg-EB5wKowVYsjowFkiZ6POzT8FwZ0v8E_8BfVdSKZCvZvKUwVZ08xiVDRb03m8W7XtVY94FDLuW3ZZ8nB5A7Rz5dn1J6o7kmazhORj-yGz5QTu3ErfcpPGhSQ_S9i6w7iwQynRhg_wqf4?key=Lw5dMcWg_y-IocXK0rQn5Q\" class=\"kg-image\" alt loading=\"lazy\">\u003C\u002Ffigure>\u003Ch3 id=\"handy-shortcuts\">Handy shortcuts\u003C\u002Fh3>\u003Cp>As a copywriter, I use keyboard shortcuts to save time. But Localazy steps it up\u003Cstrong> by reducing copying to one click.\u003C\u002Fstrong> That's one small code tweak for developers, one giant leap for user experience. \u003C\u002Fp>\u003Ch3 id=\"tracking-untranslated-keys\">Tracking untranslated keys\u003C\u002Fh3>\u003Cp>Localazy lets you add keys in one language and add translations later. We did so every time before a new release date. I would later add the missing translations as Localazy conveniently showed me the untranslated phrases one by one.\u003C\u002Fp>\u003Ch3 id=\"automated-suggestions-for-microcopy\">Automated suggestions for microcopy\u003C\u002Fh3>\u003Cp>Not every phrase requires a well-thought-through equivalent in another language. There are a lot of standard microcopy elements, including captions like '\u003Cem>cancel\u003C\u002Fem>', '\u003Cem>password\u003C\u002Fem>', '\u003Cem>settings\u003C\u002Fem>', etc. And Localazy does a great job here, \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdocs\u002Fgeneral\u002Fadditional-mt-engines?srsltid=AfmBOorkUbzwIFg1dtL6guhq4uwSSzLlrFGNFGTxg_SfCqTtdIceNTGm\">suggesting multiple translation options\u003C\u002Fa> from Google, Azure, DeepL, and Open AI. In fact, you sometimes get adequate suggestions for less common phrases like these:\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Flh7-rt.googleusercontent.com\u002Fdocsz\u002FAD_4nXeZijAxLSL4bBOEIeh746caH2CttrXXhqnqa1n7BKQiqXru_-rnRV6BKcxM-s_3bPPNLSI1Cflnbi5hGs6AVkmTBDjGTsAE5luEj8WAoleZOexoSVoxZknVh8TKK2a85gnCmv6hvBpyxTiI3qc0Y0X0EtGf?key=Lw5dMcWg_y-IocXK0rQn5Q\" class=\"kg-image\" alt loading=\"lazy\">\u003C\u002Ffigure>\u003Ch2 id=\"%E2%98%9D%EF%B8%8Fone-major-tip-on-localization\">☝️One major tip on localization\u003C\u002Fh2>\u003Cp>Translation is nonlinear. It requires human creativity, industry expertise, and, above all, empathy. \u003Cstrong>You need to be able to put yourself in your reader’s shoes and imagine yourself using the product of your work\u003C\u002Fstrong>. And this is especially important when localizing software.\u003C\u002Fp>\u003Cp>Luckily, we have had a great team with the Jedie\u003Cem> \u003C\u002Fem>app. It included professionals in crypto trading, project management, design, and mobile development. We have always been there for each other. If there’s one major tip on localization I could share, it’s this:\u003C\u002Fp>\u003Cblockquote>Automation tools will not replace a great team. But equip a great team or expert with specialized cutting-edge software, and they will nail any project\u003C\u002Fblockquote>\u003Cp>The good news is that Localazy isn’t just a digital tool. The company behind it can provide a \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Fcontinuous-localization-team\">Continuous Localization Team\u003C\u002Fa> with the linguistic and cultural expertise for your multilingual application. You can learn more about Localazy’s translation services \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fguide-localazy-translation-services\" rel=\"noopener noreferrer nofollow\">\u003Cu>here\u003C\u002Fu>\u003C\u002Fa>.\u003C\u002Fp>","public","none","2024-10-03T08:35:41.000+02:00",[1935],{"id":1843,"name":1844,"slug":1845,"profile_image":1846,"cover_image":10,"bio":1936,"website":1937,"location":1938,"facebook":10,"twitter":10,"meta_title":10,"meta_description":10,"url":1939},"An English-language copywriter by trade, a linguist by education, and a native Russian speaker by chance; all three are based in Bulgaria.","https:\u002F\u002Fchistopolov.com","Sofia, 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