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Through the QA process, documentation is provided and tests are performed to detect differences between the original product being translated and its localized version. Information gleaned from these tests becomes a vital part of verifying that the released localized product can accurately deliver its intended function to the end-user.\n\nQuality assurance and testing are performed before any expensive product development actions are taken to avoid getting unpleasant surprises. To maintain high standards, it is good practice to involve quality assurance at all stages of the translation process by writing a quality plan, setting milestones, and testing.\n\n### 🔍 QA in localization\n\nQuality assurance in localization covers both functional checks and linguistic quality reviews. They make sure localized products are not only technically sound but also clear, consistent, and natural for the end user. Key areas of QA in localization include: \n\n* 🛠️ [**Localization QA**](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Flocalization-quality-assurance \"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Flocalization-quality-assurance\") - Focuses on whether the product works as expected after translation. This involves checking layouts, placeholders, character encoding, and ensuring that translated text displays correctly without breaking the interface.\n\n\n* 📝 [**Linguistic QA (LQA)**](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Flinguistic-quality-assurance) - Evaluates the quality of the translation itself. It verifies that terminology matches the approved glossary, that the style aligns with project guidelines, and that the text is culturally appropriate and easy to read in the target language.\n\nThese two stages complement each other: localization QA is concerned with functionality, while LQA ensures readability and cultural accuracy. Together, they confirm that end users get the same experience in the localized product as in the original.\n\n### ➡️ How Localazy handles QA\n\nSome preventative QA measures for translation and localization in Localazy are:\n\n* Defining a [Glossary of terms](\u002Fdocs\u002Fgeneral\u002Fhow-to-define-your-glossary).\n* Uploading [Context Screenshots](\u002Fdocs\u002Fgeneral\u002Fscreenshots).\n* Appointing [trusted translators and reviewers](\u002Fdocs\u002Fgeneral\u002Fdefining-user-roles).\n* Translation & review interface with built-in checks for placeholders, missing tags, etc.\n\nTogether, these measures give teams a structured way to maintain quality while speeding up localization. By combining automation with human review, Localazy helps ensure that localized products are both accurate and reliable.\n\n> *Learn more about QA checks [in our docs](https:\u002F\u002Flocalazy.com\u002Fdocs\u002Fgeneral\u002Fqa-checks\u002F).*","qa-quality-assurance",[1919,1920,1922,1925],{"id":5,"slug":1854},{"id":428,"slug":1921},"continuous-improvement",{"id":1923,"slug":1924},282,"linguistic-quality-assurance",{"id":1926,"slug":1927},306,"localization-quality-assurance","Crafting and localizing fantastic microcopy is key to reach your international clientele, but mistakes can happen. Make sure that your translations are quality checked and error-free with these tips.","\u003Cp>Do you serve an international customer base? Then, having \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002F12-principles-of-ux-writing-with-examples\">excellent microcopy\u003C\u002Fa> and UX writing won’t be enough to maximize the value of your digital products. If you truly want to win their hearts and turn them into loyal clients, you’ll need to \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fboost-profits-improve-cx-by-localizing-your-digital-product\">localize your products\u003C\u002Fa> to their languages. \u003C\u002Fp>\u003Cp>However, UX localization and translation come with their own problems. In this article, we’re trying to shed light on some of the most common issues and what can be done to fix them.\u003C\u002Fp>\u003Ch2 id=\"top-9-ux-writing-translation-mistakes\">❌ Top 9 UX writing translation mistakes \u003Ca class=\"markdownit-header-anchor\" href=\"#top-9-ux-writing-translation-mistakes\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>The UX writers did a great job. But are you still waiting for the kinds of traction you would want for your business? 🔍 Check out if your company is making any of these UX writing translation mistakes.\u003C\u002Fp>\u003Ch3 id=\"1-uncreative-translations\">1. Uncreative translations \u003Ca class=\"markdownit-header-anchor\" href=\"#1-uncreative-translations\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>If you’re targeting multiple locations for your business, it’s essential to have \u003Ca href=\"https:\u002F\u002Ffiles.eric.ed.gov\u002Ffulltext\u002FEJ1075668.pdf\">\u003Cstrong>creative translations\u003C\u002Fstrong>\u003C\u002Fa>. By putting a creative spin on your translations, not only do you make them more engaging and more vivid, but also more compelling. For this, we have to seek cultural elements that need to be adapted to the target language. \u003C\u002Fp>\u003Cp>Even if a piece of text reads well, it doesn’t guarantee user engagement if you do not consider their cultural and unique market needs. Adapting your translations to particular cultures requires creativity, because you have to convey the respective concept or idea in the target language rather than translating the exact words.\u003C\u002Fp>\u003Ch3 id=\"2-ignoring-conversion-aspects\">2. Ignoring conversion aspects \u003Ca class=\"markdownit-header-anchor\" href=\"#2-ignoring-conversion-aspects\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>Another common problem businesses face regarding UX translation is \u003Cstrong>incorrect conversions\u003C\u002Fstrong>. While translating content from one language to another you will have to convert product and service details as well. You should be careful of running into mistakes such as:\u003C\u002Fp>\u003Cul>\u003Cli>🎲 Incorrect decimal symbols\u003C\u002Fli>\u003Cli>🗓️ Improper date & time format\u003C\u002Fli>\u003Cli>💱 Incorrect currency positioning, etc.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Even though the general message will be understandable, you’ll create a confusing user experience, showing carelessness and perhaps discouraging them from buying. To avoid such problems, make sure these details are converted properly.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F11\u002Fpanos-sakalakis-AwDVMJKMjlU-unsplash.jpg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1333\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2023\u002F11\u002Fpanos-sakalakis-AwDVMJKMjlU-unsplash.jpg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2023\u002F11\u002Fpanos-sakalakis-AwDVMJKMjlU-unsplash.jpg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2023\u002F11\u002Fpanos-sakalakis-AwDVMJKMjlU-unsplash.jpg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2023\u002F11\u002Fpanos-sakalakis-AwDVMJKMjlU-unsplash.jpg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch3 id=\"3-ignoring-seo\">3. Ignoring SEO \u003Ca class=\"markdownit-header-anchor\" href=\"#3-ignoring-seo\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>\u003Cstrong>Respecting the \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fgoing-global-with-multilingual-seo\">SEO principles\u003C\u002Fa>\u003C\u002Fstrong> while translating your web assets not only helps you rank higher on Google but also creates a smooth user experience. Don’t leave out SEO principles when localizing or translating your website. Consider: \u003C\u002Fp>\u003Cul>\u003Cli>✅ Optimizing with short-tail and long-tail keywords\u003C\u002Fli>\u003Cli>🔗 Adding proper hyperlinks and explanatory pictures\u003C\u002Fli>\u003Cli>*️⃣ Formatting information into bulleted lists, short sentences, etc. \u003C\u002Fli>\u003C\u002Ful>\u003Cp>Translating and SEO-optimizing your texts with the right keywords will help you rank high on Google while improving user experience. 📈 The use of short and clear sentences, bullet points, and explanatory visuals, while favoring you in \u003Ca href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fserp-search-engine-results-page-features-guide\u002F377094\u002F\">SERPs\u003C\u002Fa>, also makes your message easier to understand.\u003C\u002Fp>\u003Ch3 id=\"4-not-adding-country-specific-info\">4. Not adding country-specific info \u003Ca class=\"markdownit-header-anchor\" href=\"#4-not-adding-country-specific-info\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>A well-translated UX includes more than a verbally and culturally accurate adaptation of your original content. You must consider the accuracy of the information you provide to your user \u003Cstrong>per their location\u003C\u002Fstrong>. \u003C\u002Fp>\u003Cp>For example, you have a business in China, but now you want to expand to Europe and America. Then, the shipping costs and time to deliver your products to the other countries will have to change accordingly. \u003C\u002Fp>\u003Cp>There will be: \u003C\u002Fp>\u003Cul>\u003Cli>💸 Additional shipping fees,\u003C\u002Fli>\u003Cli>📦 different shipping times,\u003C\u002Fli>\u003Cli>⚖️ and perhaps legal implications.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>The buyer will expect to see these details in your UX copy, and \u003Cstrong>if they don’t, they could change their mind about buying\u003C\u002Fstrong>. You must mention such charges on your site to assure your European and American customers about the additional costs. \u003C\u002Fp>\u003Cp>No one likes going to the checkout page only to find the extra charges added to the bill. 😩 So, try to be inclusive regarding country-specific information. You can create an excellent UX for all your customers if you pay proper attention to such details.\u003C\u002Fp>\u003Ch3 id=\"5-not-maintaining-context-in-translation\">5. Not maintaining context in translation \u003Ca class=\"markdownit-header-anchor\" href=\"#5-not-maintaining-context-in-translation\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>It’s important that you have a complete understanding of all the content to properly translate it. However, translators are often left with little to no context and they have to fill the blanks themselves, which hurts the accuracy of the translated content.\u003C\u002Fp>\u003Cp>When we talk about \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Fcontext-screenshots-ocr\">context\u003C\u002Fa>, we are talking about details like:\u003C\u002Fp>\u003Cul>\u003Cli>Your brand’s voice\u003C\u002Fli>\u003Cli>Position of the headings\u003C\u002Fli>\u003Cli>Your end goal from the copy\u003C\u002Fli>\u003Cli>Information about the end user\u002Ftarget customer\u003C\u002Fli>\u003Cli>The message that you want to convey to your buyer\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>The more context you have, the higher the quality of your UX translations.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F11\u002Floc-docs-glossary-2-1.png.webp\" class=\"kg-image\" alt loading=\"lazy\" width=\"1200\" height=\"660\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2023\u002F11\u002Floc-docs-glossary-2-1.png.webp 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2023\u002F11\u002Floc-docs-glossary-2-1.png.webp 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F11\u002Floc-docs-glossary-2-1.png.webp 1200w\" sizes=\"(min-width: 720px) 720px\">\u003Cfigcaption>Use Localazy's Glossary feature to ensure consistency across translations.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch3 id=\"6-not-using-consistent-terminology\">6. Not using consistent terminology \u003Ca class=\"markdownit-header-anchor\" href=\"#6-not-using-consistent-terminology\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>The terms you use consistently will form your \u003Ca href=\"https:\u002F\u002Flearn.g2.com\u002Fbrand-language\">brand's image\u003C\u002Fa>, which is how your customers will perceive it. Finding the proper terminology for various features and screens occasionally takes time. However, \u003Cstrong>consistent terminology is crucial for users to recognize and relate to your products\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>In localization, each string will be modified by more than one person. Even if you maintain your glossary list up to date, your localization team may not always make use of it. You must check for consistent terminology for the final copy.\u003C\u002Fp>\u003Cp>When using Localazy, our built-in \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Fglossary\">translation glossary\u003C\u002Fa> makes this easier.\u003C\u002Fp>\u003Ch3 id=\"7-covering-huge-workloads-in-a-short-amount-of-time\">7. Covering huge workloads in a short amount of time \u003Ca class=\"markdownit-header-anchor\" href=\"#7-covering-huge-workloads-in-a-short-amount-of-time\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>It is common for businesses to want a lot of work done in a short amount of time because they want to launch new features and updates quickly. But quantity and quality rarely come together. That’s why you need to \u003Cstrong>set realistic deadlines \u003C\u002Fstrong>for translating and localizing UX texts. \u003C\u002Fp>\u003Cp>If you don’t, you might pay a lot more money and time to fix things. The key is to take things slowly and smoothly here and have multiple people work synchronously with each other. 🤝 For instance, use smart \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdocs\u002Fgeneral\u002Fgetting-started-with-localazy\">localization software\u003C\u002Fa> that allows multiple translators to see each other’s work and avoid confusion.\u003C\u002Fp>\u003Ch3 id=\"8-not-integrating-with-other-tools\">8. Not integrating with other tools \u003Ca class=\"markdownit-header-anchor\" href=\"#8-not-integrating-with-other-tools\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>Effective localization depends on cooperation across teams and tools. Most modern localization solutions include some degree of stack integration, allowing users to pull source text and return it with the translated versions. This adds to the efficiency of the process because it saves time from doing manual work. \u003C\u002Fp>\u003Cp>When you are not required to load files manually, you significantly reduce the human error that usually happens in this procedure as well. Additionally, \u003Cstrong>it is much simpler to maintain files in a dynamic, continually updated environment \u003C\u002Fstrong>because it becomes apparent which file has been synchronized most recently.  \u003C\u002Fp>\u003Cp>You can use \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fintegrations\">Localazy\u003C\u002Fa> to streamline the integration process.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F11\u002Fpexels-picjumbocom-196645.jpg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1334\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2023\u002F11\u002Fpexels-picjumbocom-196645.jpg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2023\u002F11\u002Fpexels-picjumbocom-196645.jpg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2023\u002F11\u002Fpexels-picjumbocom-196645.jpg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2023\u002F11\u002Fpexels-picjumbocom-196645.jpg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch3 id=\"9-not-maintaining-high-quality-standards\">9. Not maintaining high-quality standards \u003Ca class=\"markdownit-header-anchor\" href=\"#9-not-maintaining-high-quality-standards\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>When you are working to complete large amounts of work fast, it is hard to maintain high-quality standards because \u003Cstrong>at least 10% of the content will have some issues\u003C\u002Fstrong>. Your time is limited and you’ll be unable to double-check and correct everything.\u003C\u002Fp>\u003Cp>That’s when \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fqa-quality-assurance\">quality assurance tools\u003C\u002Fa> come into play. 🕵️‍♀️ They examine the translated content and highlight prominent issues based on predefined rules. The most basic issues they can easily identify might involve problems like: \u003C\u002Fp>\u003Cul>\u003Cli>Typos,\u003C\u002Fli>\u003Cli>double spaces,\u003C\u002Fli>\u003Cli>incorrect punctuation,\u003C\u002Fli>\u003Cli>strings exceeding the character count, etc. \u003C\u002Fli>\u003C\u002Ful>\u003Cp>While there could be other translation issues impacting the translation quality, being able to quickly identify some of them through QA tools makes their resolution faster.\u003C\u002Fp>\u003Ch2 id=\"final-thoughts\">💭 Final thoughts \u003Ca class=\"markdownit-header-anchor\" href=\"#final-thoughts\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>There’s no easy answer to UX translation problems. The only way to solve these problems is to stay clear about your localization goals and refine your workflows. 🎯 Once you have a clear view of your goals, assemble a team and search for localization tools that suit your needs. \u003C\u002Fp>\u003Cp>You can check out the services provided by our \u003Ca href=\"https:\u002F\u002Fwww.g2.com\u002Fproducts\u002Flocalazy\u002Freviews\">five-star localization software\u003C\u002Fa> to assist with your translation problems. We offer a wide array of features to help you translate, localize, and add multilingual versions of your digital products. Feel free to try them out, and don't hesitate on \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fcontact\">contacting our support team\u003C\u002Fa> if you need to clear up any questions.\u003Cbr>\u003C\u002Fp>",{"id":54,"status":8,"created_on":1931,"modified_on":1932,"icon":1933,"header":1934,"description":1935,"button_label":1936,"link":1937},"2022-03-17T12:23:03.000Z","2024-11-26T17:03:11.000Z","member","Need help with your site's multilingual SEO? 🌍","Contact us and let's talk about your needs. Localazy professionals will provide all the services and tools you need to break through to new global markets.","Contact us","term\u002Fmultilingual-search-engine-optimization",{"slug":1865,"id":1858,"uuid":1939,"title":1864,"html":1940,"comment_id":1858,"feature_image":1868,"featured":17,"visibility":1941,"email_recipient_filter":1942,"created_at":1943,"updated_at":1866,"published_at":1867,"custom_excerpt":1928,"codeinjection_head":7,"codeinjection_foot":7,"custom_template":7,"canonical_url":7,"authors":1944,"tags":1950,"primary_author":1985,"primary_tag":1986,"url":1987,"excerpt":1928,"reading_time":13,"access":17,"send_email_when_published":15,"og_image":7,"og_title":7,"og_description":7,"twitter_image":7,"twitter_title":7,"twitter_description":7,"meta_title":7,"meta_description":7,"email_subject":7,"frontmatter":7,"dictionary":1877,"cta":1930,"plainTags":1869},"8bbed99c-8eb4-4d25-8395-5511ea3261ca","\u003Cp>Do you serve an international customer base? Then, having \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002F12-principles-of-ux-writing-with-examples\">excellent microcopy\u003C\u002Fa> and UX writing won’t be enough to maximize the value of your digital products. If you truly want to win their hearts and turn them into loyal clients, you’ll need to \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fboost-profits-improve-cx-by-localizing-your-digital-product\">localize your products\u003C\u002Fa> to their languages. \u003C\u002Fp>\u003Cp>However, UX localization and translation come with their own problems. In this article, we’re trying to shed light on some of the most common issues and what can be done to fix them.\u003C\u002Fp>\u003Ch2 id=\"%E2%9D%8C-top-9-ux-writing-translation-mistakes\">❌ Top 9 UX writing translation mistakes\u003C\u002Fh2>\u003Cp>The UX writers did a great job. But are you still waiting for the kinds of traction you would want for your business? 🔍 Check out if your company is making any of these UX writing translation mistakes.\u003C\u002Fp>\u003Ch3 id=\"1-uncreative-translations\">1. Uncreative translations\u003C\u002Fh3>\u003Cp>If you’re targeting multiple locations for your business, it’s essential to have \u003Ca href=\"https:\u002F\u002Ffiles.eric.ed.gov\u002Ffulltext\u002FEJ1075668.pdf\">\u003Cstrong>creative translations\u003C\u002Fstrong>\u003C\u002Fa>. By putting a creative spin on your translations, not only do you make them more engaging and more vivid, but also more compelling. For this, we have to seek cultural elements that need to be adapted to the target language. \u003C\u002Fp>\u003Cp>Even if a piece of text reads well, it doesn’t guarantee user engagement if you do not consider their cultural and unique market needs. Adapting your translations to particular cultures requires creativity, because you have to convey the respective concept or idea in the target language rather than translating the exact words.\u003C\u002Fp>\u003Ch3 id=\"2-ignoring-conversion-aspects\">2. Ignoring conversion aspects\u003C\u002Fh3>\u003Cp>Another common problem businesses face regarding UX translation is \u003Cstrong>incorrect conversions\u003C\u002Fstrong>. While translating content from one language to another you will have to convert product and service details as well. You should be careful of running into mistakes such as:\u003C\u002Fp>\u003Cul>\u003Cli>🎲 Incorrect decimal symbols\u003C\u002Fli>\u003Cli>🗓️ Improper date & time format\u003C\u002Fli>\u003Cli>💱 Incorrect currency positioning, etc.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Even though the general message will be understandable, you’ll create a confusing user experience, showing carelessness and perhaps discouraging them from buying. To avoid such problems, make sure these details are converted properly.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F11\u002Fpanos-sakalakis-AwDVMJKMjlU-unsplash.jpg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1333\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2023\u002F11\u002Fpanos-sakalakis-AwDVMJKMjlU-unsplash.jpg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2023\u002F11\u002Fpanos-sakalakis-AwDVMJKMjlU-unsplash.jpg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2023\u002F11\u002Fpanos-sakalakis-AwDVMJKMjlU-unsplash.jpg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2023\u002F11\u002Fpanos-sakalakis-AwDVMJKMjlU-unsplash.jpg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch3 id=\"3-ignoring-seo\">3. Ignoring SEO\u003C\u002Fh3>\u003Cp>\u003Cstrong>Respecting the \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fgoing-global-with-multilingual-seo\">SEO principles\u003C\u002Fa>\u003C\u002Fstrong> while translating your web assets not only helps you rank higher on Google but also creates a smooth user experience. Don’t leave out SEO principles when localizing or translating your website. Consider: \u003C\u002Fp>\u003Cul>\u003Cli>✅ Optimizing with short-tail and long-tail keywords\u003C\u002Fli>\u003Cli>🔗 Adding proper hyperlinks and explanatory pictures\u003C\u002Fli>\u003Cli>*️⃣ Formatting information into bulleted lists, short sentences, etc. \u003C\u002Fli>\u003C\u002Ful>\u003Cp>Translating and SEO-optimizing your texts with the right keywords will help you rank high on Google while improving user experience. 📈 The use of short and clear sentences, bullet points, and explanatory visuals, while favoring you in \u003Ca href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fserp-search-engine-results-page-features-guide\u002F377094\u002F\">SERPs\u003C\u002Fa>, also makes your message easier to understand.\u003C\u002Fp>\u003Ch3 id=\"4-not-adding-country-specific-info\">4. Not adding country-specific info\u003C\u002Fh3>\u003Cp>A well-translated UX includes more than a verbally and culturally accurate adaptation of your original content. You must consider the accuracy of the information you provide to your user \u003Cstrong>per their location\u003C\u002Fstrong>. \u003C\u002Fp>\u003Cp>For example, you have a business in China, but now you want to expand to Europe and America. Then, the shipping costs and time to deliver your products to the other countries will have to change accordingly. \u003C\u002Fp>\u003Cp>There will be: \u003C\u002Fp>\u003Cul>\u003Cli>💸 Additional shipping fees,\u003C\u002Fli>\u003Cli>📦 different shipping times,\u003C\u002Fli>\u003Cli>⚖️ and perhaps legal implications.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>The buyer will expect to see these details in your UX copy, and \u003Cstrong>if they don’t, they could change their mind about buying\u003C\u002Fstrong>. You must mention such charges on your site to assure your European and American customers about the additional costs. \u003C\u002Fp>\u003Cp>No one likes going to the checkout page only to find the extra charges added to the bill. 😩 So, try to be inclusive regarding country-specific information. You can create an excellent UX for all your customers if you pay proper attention to such details.\u003C\u002Fp>\u003Ch3 id=\"5-not-maintaining-context-in-translation\">5. Not maintaining context in translation\u003C\u002Fh3>\u003Cp>It’s important that you have a complete understanding of all the content to properly translate it. However, translators are often left with little to no context and they have to fill the blanks themselves, which hurts the accuracy of the translated content.\u003C\u002Fp>\u003Cp>When we talk about \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Fcontext-screenshots-ocr\">context\u003C\u002Fa>, we are talking about details like:\u003C\u002Fp>\u003Cul>\u003Cli>Your brand’s voice\u003C\u002Fli>\u003Cli>Position of the headings\u003C\u002Fli>\u003Cli>Your end goal from the copy\u003C\u002Fli>\u003Cli>Information about the end user\u002Ftarget customer\u003C\u002Fli>\u003Cli>The message that you want to convey to your buyer\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>The more context you have, the higher the quality of your UX translations.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F11\u002Floc-docs-glossary-2-1.png.webp\" class=\"kg-image\" alt loading=\"lazy\" width=\"1200\" height=\"660\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2023\u002F11\u002Floc-docs-glossary-2-1.png.webp 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2023\u002F11\u002Floc-docs-glossary-2-1.png.webp 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F11\u002Floc-docs-glossary-2-1.png.webp 1200w\" sizes=\"(min-width: 720px) 720px\">\u003Cfigcaption>Use Localazy's Glossary feature to ensure consistency across translations.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch3 id=\"6-not-using-consistent-terminology\">6. Not using consistent terminology\u003C\u002Fh3>\u003Cp>The terms you use consistently will form your \u003Ca href=\"https:\u002F\u002Flearn.g2.com\u002Fbrand-language\">brand's image\u003C\u002Fa>, which is how your customers will perceive it. Finding the proper terminology for various features and screens occasionally takes time. However, \u003Cstrong>consistent terminology is crucial for users to recognize and relate to your products\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>In localization, each string will be modified by more than one person. Even if you maintain your glossary list up to date, your localization team may not always make use of it. You must check for consistent terminology for the final copy.\u003C\u002Fp>\u003Cp>When using Localazy, our built-in \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Fglossary\">translation glossary\u003C\u002Fa> makes this easier.\u003C\u002Fp>\u003Ch3 id=\"7-covering-huge-workloads-in-a-short-amount-of-time\">7. Covering huge workloads in a short amount of time\u003C\u002Fh3>\u003Cp>It is common for businesses to want a lot of work done in a short amount of time because they want to launch new features and updates quickly. But quantity and quality rarely come together. That’s why you need to \u003Cstrong>set realistic deadlines \u003C\u002Fstrong>for translating and localizing UX texts. \u003C\u002Fp>\u003Cp>If you don’t, you might pay a lot more money and time to fix things. The key is to take things slowly and smoothly here and have multiple people work synchronously with each other. 🤝 For instance, use smart \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdocs\u002Fgeneral\u002Fgetting-started-with-localazy\">localization software\u003C\u002Fa> that allows multiple translators to see each other’s work and avoid confusion.\u003C\u002Fp>\u003Ch3 id=\"8-not-integrating-with-other-tools\">8. Not integrating with other tools\u003C\u002Fh3>\u003Cp>Effective localization depends on cooperation across teams and tools. Most modern localization solutions include some degree of stack integration, allowing users to pull source text and return it with the translated versions. This adds to the efficiency of the process because it saves time from doing manual work. \u003C\u002Fp>\u003Cp>When you are not required to load files manually, you significantly reduce the human error that usually happens in this procedure as well. Additionally, \u003Cstrong>it is much simpler to maintain files in a dynamic, continually updated environment \u003C\u002Fstrong>because it becomes apparent which file has been synchronized most recently.  \u003C\u002Fp>\u003Cp>You can use \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fintegrations\">Localazy\u003C\u002Fa> to streamline the integration process.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F11\u002Fpexels-picjumbocom-196645.jpg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1334\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2023\u002F11\u002Fpexels-picjumbocom-196645.jpg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2023\u002F11\u002Fpexels-picjumbocom-196645.jpg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2023\u002F11\u002Fpexels-picjumbocom-196645.jpg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2023\u002F11\u002Fpexels-picjumbocom-196645.jpg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch3 id=\"9-not-maintaining-high-quality-standards\">9. Not maintaining high-quality standards\u003C\u002Fh3>\u003Cp>When you are working to complete large amounts of work fast, it is hard to maintain high-quality standards because \u003Cstrong>at least 10% of the content will have some issues\u003C\u002Fstrong>. Your time is limited and you’ll be unable to double-check and correct everything.\u003C\u002Fp>\u003Cp>That’s when \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fqa-quality-assurance\">quality assurance tools\u003C\u002Fa> come into play. 🕵️‍♀️ They examine the translated content and highlight prominent issues based on predefined rules. The most basic issues they can easily identify might involve problems like: \u003C\u002Fp>\u003Cul>\u003Cli>Typos,\u003C\u002Fli>\u003Cli>double spaces,\u003C\u002Fli>\u003Cli>incorrect punctuation,\u003C\u002Fli>\u003Cli>strings exceeding the character count, etc. \u003C\u002Fli>\u003C\u002Ful>\u003Cp>While there could be other translation issues impacting the translation quality, being able to quickly identify some of them through QA tools makes their resolution faster.\u003C\u002Fp>\u003Ch2 id=\"%F0%9F%92%AD-final-thoughts\">💭 Final thoughts\u003C\u002Fh2>\u003Cp>There’s no easy answer to UX translation problems. The only way to solve these problems is to stay clear about your localization goals and refine your workflows. 🎯 Once you have a clear view of your goals, assemble a team and search for localization tools that suit your needs. \u003C\u002Fp>\u003Cp>You can check out the services provided by our \u003Ca href=\"https:\u002F\u002Fwww.g2.com\u002Fproducts\u002Flocalazy\u002Freviews\">five-star localization software\u003C\u002Fa> to assist with your translation problems. We offer a wide array of features to help you translate, localize, and add multilingual versions of your digital products. Feel free to try them out, and don't hesitate on \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fcontact\">contacting our support team\u003C\u002Fa> if you need to clear up any questions.\u003Cbr>\u003C\u002Fp>","public","none","2023-10-24T11:11:24.000+02:00",[1945],{"id":1860,"name":1861,"slug":1862,"profile_image":1863,"cover_image":7,"bio":1946,"website":7,"location":1947,"facebook":7,"twitter":1948,"meta_title":7,"meta_description":7,"url":1949},"Marketing strategist writing about about SaaS, languages, and localization. At Localazy, I share stories and tips on making software easier to build, translate, and use worldwide.","Tirana, Albania","@gledjan1","https:\u002F\u002Fghost.localazy.com\u002Fauthor\u002Fgletjan-muco\u002F",[1951,1954,1957,1960,1965,1970,1975,1980],{"id":1952,"name":1871,"slug":1872,"description":7,"feature_image":7,"visibility":1941,"og_image":7,"og_title":7,"og_description":7,"twitter_image":7,"twitter_title":7,"twitter_description":7,"meta_title":7,"meta_description":7,"codeinjection_head":7,"codeinjection_foot":7,"canonical_url":7,"accent_color":7,"url":1953},"61b8600ddf4bcb00010bc974","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fux\u002F",{"id":1955,"name":217,"slug":1854,"description":217,"feature_image":7,"visibility":1941,"og_image":7,"og_title":7,"og_description":7,"twitter_image":7,"twitter_title":7,"twitter_description":7,"meta_title":7,"meta_description":7,"codeinjection_head":7,"codeinjection_foot":7,"canonical_url":7,"accent_color":7,"url":1956},"60a37fc7cf7b6a0001d1f0f9","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Flocalization\u002F",{"id":1958,"name":1875,"slug":1876,"description":7,"feature_image":7,"visibility":1941,"og_image":7,"og_title":7,"og_description":7,"twitter_image":7,"twitter_title":7,"twitter_description":7,"meta_title":7,"meta_description":7,"codeinjection_head":7,"codeinjection_foot":7,"canonical_url":7,"accent_color":7,"url":1959},"63c14bc0047091000193987a","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fproduct-management\u002F",{"id":1961,"name":1962,"slug":1963,"description":7,"feature_image":7,"visibility":1941,"og_image":7,"og_title":7,"og_description":7,"twitter_image":7,"twitter_title":7,"twitter_description":7,"meta_title":7,"meta_description":7,"codeinjection_head":7,"codeinjection_foot":7,"canonical_url":7,"accent_color":7,"url":1964},"60fffb486f8ebe0001bd8ddd","[COMSHARE]","comshare","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fcomshare\u002F",{"id":1966,"name":1967,"slug":1968,"description":1882,"feature_image":7,"visibility":1941,"og_image":7,"og_title":7,"og_description":7,"twitter_image":7,"twitter_title":7,"twitter_description":7,"meta_title":7,"meta_description":7,"codeinjection_head":7,"codeinjection_foot":7,"canonical_url":7,"accent_color":7,"url":1969},"60a37fc7cf7b6a0001d1f15d","[DICT] Glossary","term-64","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fterm-64\u002F",{"id":1971,"name":1972,"slug":1973,"description":1887,"feature_image":7,"visibility":1941,"og_image":7,"og_title":7,"og_description":7,"twitter_image":7,"twitter_title":7,"twitter_description":7,"meta_title":7,"meta_description":7,"codeinjection_head":7,"codeinjection_foot":7,"canonical_url":7,"accent_color":7,"url":1974},"60a37fc7cf7b6a0001d1f157","[DICT] Continuous Integration","term-58","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fterm-58\u002F",{"id":1976,"name":1977,"slug":1978,"description":1915,"feature_image":7,"visibility":1941,"og_image":7,"og_title":7,"og_description":7,"twitter_image":7,"twitter_title":7,"twitter_description":7,"meta_title":7,"meta_description":7,"codeinjection_head":7,"codeinjection_foot":7,"canonical_url":7,"accent_color":7,"url":1979},"60a37fc7cf7b6a0001d1f158","[DICT] QA - Quality Assurance","term-59","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fterm-59\u002F",{"id":1981,"name":1982,"slug":1983,"description":1935,"feature_image":7,"visibility":1941,"og_image":7,"og_title":7,"og_description":7,"twitter_image":7,"twitter_title":7,"twitter_description":7,"meta_title":7,"meta_description":7,"codeinjection_head":7,"codeinjection_foot":7,"canonical_url":7,"accent_color":7,"url":1984},"619d1c0fdf4bcb00010bbfce","[CTA] Need help with multilingual SEO of your website? 🌍","cta-20","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fcta-20\u002F",{"id":1860,"name":1861,"slug":1862,"profile_image":1863,"cover_image":7,"bio":1946,"website":7,"location":1947,"facebook":7,"twitter":1948,"meta_title":7,"meta_description":7,"url":1949},{"id":1952,"name":1871,"slug":1872,"description":7,"feature_image":7,"visibility":1941,"og_image":7,"og_title":7,"og_description":7,"twitter_image":7,"twitter_title":7,"twitter_description":7,"meta_title":7,"meta_description":7,"codeinjection_head":7,"codeinjection_foot":7,"canonical_url":7,"accent_color":7,"url":1953},"https:\u002F\u002Fghost.localazy.com\u002Ftop-9-ux-translation-problems-and-how-to-solve-them\u002F",[1989,2006,2023],{"id":1990,"owner":1991,"created_by":7,"sort":7,"title":1996,"slug":1997,"modified_on":764,"created_on":1998,"pinned":15,"badge":7,"priority":1824,"main_image":1999,"status":8,"tags":2000,"dictionary":2005,"reading_time":1838,"excerpt":-1,"og_title":764,"og_description":764,"og_image":764},"665d9cb634f1ce00011a0d19",{"id":1992,"first_name":1993,"last_name":764,"slug":1994,"avatar":1995},"65647a510470910001942873","Simona Rahmanova","simona-rahmanova","https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F03\u002Fsimona.png","Localization 101 | Basic concepts for newcomers","localization-101-basic-concepts-a-beginner-needs-to-know","2024-07-29T15:24:00.000+02:00","https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F06\u002Flocalization-101.png",[2001,2002],{"id":319,"created_on":1828,"status":8,"label":217,"slug":1854,"on_index_page":17},{"id":319,"created_on":1828,"status":8,"label":2003,"slug":2004,"on_index_page":15},"Guide","guide",[],{"id":2007,"owner":2008,"created_by":7,"sort":7,"title":2009,"slug":2010,"modified_on":764,"created_on":2011,"pinned":15,"badge":7,"priority":1824,"main_image":2012,"status":8,"tags":2013,"dictionary":2022,"reading_time":1838,"excerpt":-1,"og_title":764,"og_description":764,"og_image":764},"62333a8ddf4bcb00010beac5",{"id":1860,"first_name":1861,"last_name":764,"slug":1862,"avatar":1863},"How to localize & translate your website in three steps with Localazy?","how-to-localize-translate-website-in-three-steps-localazy","2022-08-10T20:00:37.000+02:00","https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2022\u002F04\u002Flocalization---translation-in-3-steps.png",[2014,2018,2021],{"id":2015,"created_on":1828,"status":8,"label":2016,"slug":2017,"on_index_page":15},619,"SEO","seo",{"id":319,"created_on":1828,"status":8,"label":2019,"slug":2020,"on_index_page":15},"Marketing","marketing",{"id":319,"created_on":1828,"status":8,"label":217,"slug":1854,"on_index_page":17},[],{"id":2024,"owner":2025,"created_by":7,"sort":7,"title":2030,"slug":2031,"modified_on":764,"created_on":2032,"pinned":15,"badge":7,"priority":1824,"main_image":2033,"status":8,"tags":2034,"dictionary":2042,"reading_time":1838,"excerpt":-1,"og_title":764,"og_description":764,"og_image":764},"60c5078acf7b6a0001d1fd92",{"id":2026,"first_name":2027,"last_name":764,"slug":2028,"avatar":2029},"6062ecfd2a37af00016d4146","Jakub Dubec","jakub-dubec","https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F12\u002Fkuba.png","True Continuous Localization - Localazy®","true-continuous-localization-localazy","2021-06-30T17:10:00.000+02:00","https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2021\u002F06\u002Flocalazy-ContinousLocalization_02.png",[2035,2036,2039],{"id":319,"created_on":1828,"status":8,"label":217,"slug":1854,"on_index_page":17},{"id":319,"created_on":1828,"status":8,"label":2037,"slug":2038,"on_index_page":15},"Automated Localization","automated-localization",{"id":319,"created_on":1828,"status":8,"label":2040,"slug":2041,"on_index_page":15},"CI","ci",[],{"id":26,"sort":7,"created_on":2044,"name":2045,"cta_link":2046,"banner_image":2047},"2022-03-17T12:23:14.000Z","default","https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Flocalazy-ai",{"id":2048},"72defd59-a21d-44b9-822c-4e183ca62b99"]