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It aims to provide them with the most satisfactory experience possible.\n\nUser experience research encompasses all touch points of the user's interaction with a company and its products\u002Fservices, including:\n\n* Accessibility\n* Usability\n* Relevancy\n* Credibility\n\nUX -not to be mistaken with User Interface (UI)- is a subjective quality whose effectiveness can be tested with different standards and procedures, as usability or A\u002FB testing.\n\nIt involves the whole customer journey, thus including several areas of action like product management, user & interaction design, content management and information architecture, among many others.\n\n> *To learn more about UX, check out [our articles](https:\u002F\u002Flocalazy.com\u002Ftags\u002Fux\u002F) about the topic on the Localazy blog.*",[1886,1889],{"id":1887,"slug":1888},237,"ui",{"id":1890,"slug":1891},287,"a-b-testing",{"id":880,"status":5,"owner":1893,"created_on":1894,"title":1895,"excerpt":1896,"content":1897,"slug":1898,"meta_title":10,"meta_description":10,"canonical":10,"related_terms":1899},"2bac48a8-b362-482f-b574-3bc71dca4c5b","2026-05-12T07:09:22.000Z","Multiplatform","Multiplatform refers to the ability of software or content to function or be displayed on more than two platforms flawlessly. ","Multiplatform refers to the capability of software or digital content to function smoothly across multiple operating systems, devices, or platforms. This ensures that users have a consistent experience regardless of the device or platform they are using. Such solutions are crucial for reaching a broad audience and providing a unified experience across diverse technology ecosystems.\n\n## The basics of multiplatform software: 💻\n- Multiplatform software is designed to work across various operating systems (e.g., Windows, macOS, Linux) and devices (e.g., smartphones, tablets, desktops).\n- It aims to deliver a consistent user experience (UX) and functionality, regardless of the platform or device being used.\n- Using frameworks and tools that support multiplatform development makes it possible to build and maintain applications for different environments.\n- Multiplatform solutions create more accessible experiences by enabling users to interact with the software or content on their preferred devices without compatibility issues.\n\nExamples of multiplatform technologies include web applications, cross-platform development frameworks like React Native and Flutter, and cloud-based services.","multiplatform",[1900,1901],{"id":539,"slug":159},{"id":103,"slug":404},"Transparent user journeys are filled with good copy. Discover how to develop impactful texts that set your product apart and how to implement feedback to refine them.","\u003Cp>You’re interacting with digital interfaces on a daily basis when using websites, apps, and other pieces of software. Your experience with them heavily depends on \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002F12-principles-of-ux-writing-with-examples\">the quality of the UX writing\u003C\u002Fa> that guides you. \u003C\u002Fp>\u003Cp>UX writing \u003Cstrong>involves everything\u003C\u002Fstrong>:\u003C\u002Fp>\u003Cul>\u003Cli>💬 from notification texts, \u003C\u002Fli>\u003Cli>➡️ menu items, \u003C\u002Fli>\u003Cli>ℹ️ button texts, \u003C\u002Fli>\u003Cli>✅ and success\u002Ferror messages;\u003C\u002Fli>\u003Cli>📄 to documentation...\u003C\u002Fli>\u003Cli>🖋️ and style guides.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Today, we will look at some stellar examples of UX writing and the process that goes behind producing work that’s equally great. This will help you better understand the process as a writer and simplify your work as an editor, too.\u003C\u002Fp>\u003Ch2 id=\"7-examples-of-great-ux-writing\">✍️ 7 examples of great UX writing \u003Ca class=\"markdownit-header-anchor\" href=\"#7-examples-of-great-ux-writing\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>We’re saying that the UX writing process is important, but nothing is better than showing it, right? So, here we have \u003Cstrong>some examples of exceptional UX copy\u003C\u002Fstrong>. \u003C\u002Fp>\u003Ch3 id=\"merriam-websters-error-page\">Merriam-Webster's error page \u003Ca class=\"markdownit-header-anchor\" href=\"#merriam-websters-error-page\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>Error pages have to be boring and technical, right? \u003Ca href=\"https:\u002F\u002Fwww.merriam-webster.com\u002Fthisisanerropage\">Not for Merriam-Webster\u003C\u002Fa>. ✨ Not only do they find a way to make it fun and simple, but they also teach you some new terms along the way. They stick to their niche while welcoming errors with an informative page. \u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F10\u002FMerriam-Webster-Error-Page.png\" class=\"kg-image\" alt loading=\"lazy\" width=\"964\" height=\"828\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2023\u002F10\u002FMerriam-Webster-Error-Page.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F10\u002FMerriam-Webster-Error-Page.png 964w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch3 id=\"mailchimps-sign-up-form\">Mailchimp's sign-up form \u003Ca class=\"markdownit-header-anchor\" href=\"#mailchimps-sign-up-form\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>Registration forms are one of the places where you can write playful UX copy while sticking to your brand voice and delighting users. \u003Ca href=\"https:\u002F\u002Flogin.mailchimp.com\">MailChimp does this perfectly\u003C\u002Fa> when you register as a new user and the username you’re trying to use is taken. \u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F10\u002FMailchimp-Signup-.png\" class=\"kg-image\" alt loading=\"lazy\" width=\"863\" height=\"685\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2023\u002F10\u002FMailchimp-Signup-.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F10\u002FMailchimp-Signup-.png 863w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch3 id=\"spotify-design-newsletter-sign-up\">Spotify Design: Newsletter sign-up \u003Ca class=\"markdownit-header-anchor\" href=\"#spotify-design-newsletter-sign-up\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>There are only so many ways to invite readers to subscribe to your newsletter, and the \u003Ca href=\"https:\u002F\u002Fspotify.design\">Spotify Design\u003C\u002Fa> team has found one of the more engaging ones. Instead of simply saying, “Enter your email,” they’ve said, “We saved a spot for your email,” which is much better. \u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F10\u002FSpotify-Design-Email-Newsletter-.png\" class=\"kg-image\" alt loading=\"lazy\" width=\"1835\" height=\"687\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2023\u002F10\u002FSpotify-Design-Email-Newsletter-.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2023\u002F10\u002FSpotify-Design-Email-Newsletter-.png 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2023\u002F10\u002FSpotify-Design-Email-Newsletter-.png 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F10\u002FSpotify-Design-Email-Newsletter-.png 1835w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch3 id=\"buy-me-a-coffee-homepage\">Buy Me a Coffee homepage \u003Ca class=\"markdownit-header-anchor\" href=\"#buy-me-a-coffee-homepage\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>The goals of UX writing are to guide the user in using your product, and simplifying the process while keeping it engaging. \u003Ca href=\"https:\u002F\u002Fwww.buymeacoffee.com\">The Buy Me a Coffee homepage\u003C\u002Fa> and sign-up copy are so seamless that make joining the platform a breeze. The “Start my page” button beats the traditional “Join” or “Sign up” versions. \u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F10\u002FBuymeacoffee.png\" class=\"kg-image\" alt loading=\"lazy\" width=\"870\" height=\"519\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2023\u002F10\u002FBuymeacoffee.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F10\u002FBuymeacoffee.png 870w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch3 id=\"slacks-typing-microcopy\">Slack’s typing microcopy \u003Ca class=\"markdownit-header-anchor\" href=\"#slacks-typing-microcopy\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>If you’re part of an active channel, \u003Ca href=\"https:\u002F\u002Fslack.com\u002F\">Slack\u003C\u002Fa> displays under the textbox when someone is typing. You’ll see the actual names when up to two people are typing, but when more than two are typing, you’ll see “several people are typing”, which is more convenient than showing the names of everyone typing.  \u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F10\u002FSlack-Example.jpg\" class=\"kg-image\" alt loading=\"lazy\" width=\"1280\" height=\"960\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2023\u002F10\u002FSlack-Example.jpg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2023\u002F10\u002FSlack-Example.jpg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F10\u002FSlack-Example.jpg 1280w\" sizes=\"(min-width: 720px) 720px\">\u003Cfigcaption>Source: \u003Ca href=\"https:\u002F\u002Fgoodmicrocopy.com\u002Fpost\u002F178437959694\u002Fwhen-youre-in-an-active-channel-slack-lets-you\">Good Microcopy \u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch3 id=\"muzzle-app-landing-page\">Muzzle App landing page \u003Ca class=\"markdownit-header-anchor\" href=\"#muzzle-app-landing-page\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>Showing instead of telling is powerful in writing. That’s what the Mac notification silencing app Muzzle does. It shows examples of embarrassing notifications you’d want to avoid. The fake alerts make the microcopy fun but piercing. While not all microcopy needs to be hilarious, like in this case, this is a distinguished example. \u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F10\u002FMuzzle-App-.png\" class=\"kg-image\" alt loading=\"lazy\" width=\"1369\" height=\"905\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2023\u002F10\u002FMuzzle-App-.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2023\u002F10\u002FMuzzle-App-.png 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F10\u002FMuzzle-App-.png 1369w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Cp>Now, let’s have a look at the UX writing process and how we can manage to comb through it with ease. 🔍 After going through these examples of great UX writing, you must be curious to know what it takes to produce such microcopy. Well, let’s explore the process together, shall we?\u003C\u002Fp>\u003Ch2 id=\"the-ux-writing-process-in-7-steps\">📝 The UX writing process in 7 steps \u003Ca class=\"markdownit-header-anchor\" href=\"#the-ux-writing-process-in-7-steps\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>When looking at UX writing, you’ll see that the process is quite different from other types of marketing writing. That’s because UX writing has different goals compared to it. \u003Cstrong>UX writing fights for clarity and brevity over persuasiveness\u003C\u002Fstrong>. With this said, let’s have a more in-depth look at the process.\u003C\u002Fp>\u003Ch3 id=\"1-understand-the-brief-and-project-scope\">1. Understand the brief and project scope \u003Ca class=\"markdownit-header-anchor\" href=\"#1-understand-the-brief-and-project-scope\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>Every project comes with a brief, and UX writing is no different in this aspect. Depending on the project, a UX writer will either be handed a brief and a project scope outlining the goals of the user and the guidelines they need to follow, or they'll have to be involved in the research process themselves to figure these out. \u003C\u002Fp>\u003Cp>The latter is more common in big projects. \u003Cstrong>One common mistake that brands might make is not to involve UX writers early in their projects\u003C\u002Fstrong>. 🗓️ Unlike copywriters or content writers, UX writers need to be involved in the early stages of building the product so they can collaborate with designers and produce interfaces that flow well.\u003C\u002Fp>\u003Cblockquote>Being involved in the early stages of product building allows UX writers to understand the goal of end users and collaborate with designers to create the perfect interface\u003C\u002Fblockquote>\u003Ch3 id=\"2-conduct-competitor-research-and-analysis\">2. Conduct competitor research and analysis \u003Ca class=\"markdownit-header-anchor\" href=\"#2-conduct-competitor-research-and-analysis\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>Even if you’re not involved in the research process (which you must be), you’ll need to do your own research before writing. This often includes looking up the digital assets of your competitors and analyzing what has worked well for them. But if you are involved in the research process, these are some well-known methods you could be using:  \u003C\u002Fp>\u003Cul>\u003Cli>✏️ Surveys,\u003C\u002Fli>\u003Cli>🖇 card sorting,\u003C\u002Fli>\u003Cli>👀 eye tracking,\u003C\u002Fli>\u003Cli>🎧 usability testing,\u003C\u002Fli>\u003Cli>👥 and surely user interviews. \u003C\u002Fli>\u003C\u002Ful>\u003Cp>With the necessary research, \u003Cstrong>you’ll be able to spot patterns in your competitors' work and find what kind of vocabulary dominates their assets\u003C\u002Fstrong>. However, user interviews are more likely to supply you with such insights.\u003C\u002Fp>\u003Ch3 id=\"3-build-a-content-model\">3. Build a content model \u003Ca class=\"markdownit-header-anchor\" href=\"#3-build-a-content-model\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>You have probably heard of wireframes. \u003Ca href=\"https:\u002F\u002Fwww.experienceux.co.uk\u002Ffaqs\u002Fwhat-is-wireframing\u002F\">Wireframes\u003C\u002Fa>, the content model, and information architecture are similar. They guide you with \u003Cstrong>a templatized version of the information you need to use to further write texts for your product\u003C\u002Fstrong>. \u003C\u002Fp>\u003Cp>What texts are we talking about, and why would you need a content model? 🤔 Well, you’ll need to write texts for notifications, buttons, error messages, CTAs, etc. You’ll write texts for one type of element more than once. Creating a content model will help you have templates to speed up the process so you maintain the same style and brand voice and don’t start it from scratch every time.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F02\u002FAdobeStock_571224417.jpeg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1125\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2024\u002F02\u002FAdobeStock_571224417.jpeg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2024\u002F02\u002FAdobeStock_571224417.jpeg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2024\u002F02\u002FAdobeStock_571224417.jpeg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2024\u002F02\u002FAdobeStock_571224417.jpeg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch3 id=\"4-ideate-and-write-the-copy\">‍4. Ideate and write the copy \u003Ca class=\"markdownit-header-anchor\" href=\"#4-ideate-and-write-the-copy\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>The writing process starts when the first wireframes are ready by the design team. During this phase, you as a writer have to \u003Cstrong>come up with different text versions for the interface elements ideated\u003C\u002Fstrong>. These are rough drafts that will be polished later, so consider this more like a brainstorming phase. \u003C\u002Fp>\u003Cp>The structure of the screens and the flow, which will be set by the designer, facilitate your first drafts. Here, your duty as a writer is to produce as many relevant versions as possible, which will later be refined. Depending on the workflow, you might create samples by adding copy to the design file or simply adding it to a spreadsheet.\u003C\u002Fp>\u003Ch3 id=\"5-add-copy-to-a-prototype\">‍5. Add copy to a prototype \u003Ca class=\"markdownit-header-anchor\" href=\"#5-add-copy-to-a-prototype\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>As discussed in the previous step, you’ll either add the copy to the design or the designers themselves will do it. 🧩 And if you’re not the one adding it, you’ll review everything to confirm that your copy is in place. Once you’re done and you’re on the same page with the designer, the first prototype will be completed. \u003C\u002Fp>\u003Cp>\u003Cstrong>It’s normal for misalignments to occur\u003C\u002Fstrong>. The design and the words \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fmythbusters-lets-localize-the-text-and-well-be-good-to-go\">might not fit well together\u003C\u002Fa>, so you’ll have to go back and forth with the UX designer until you reach an appropriate final version. The key here is to make changes with the end user in mind. \u003C\u002Fp>\u003Cblockquote>\u003Cstrong>📖 Recommended read:\u003C\u002Fstrong> \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fhow-and-why-we-built-figma-localization-plugin\">How and why we built our Figma localization plugin\u003C\u002Fa>\u003C\u002Fblockquote>\u003Ch3 id=\"6-test-and-refine\">‍6. Test and refine \u003Ca class=\"markdownit-header-anchor\" href=\"#6-test-and-refine\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>After the first version of your prototype is live, the real challenge starts: \u003Cstrong>implementing user feedback\u003C\u002Fstrong>. You’re expected to refine the copy by taking into account the user’s reactions. You are responsible for reiterating your copy after each test, and this is a process that continues over time as the user needs change and the product evolves.\u003C\u002Fp>\u003Cp>There is no finalization for this process as you’re constantly receiving user feedback that needs to be implemented. You can look at it from an innovative perspective: you’ll eventually revise the copy so many times it'll near perfection. 🏆 They say that great writing is in the editing, and as a UX writer, you’ll see the results of this theory yourself.\u003C\u002Fp>\u003Cblockquote>After the first version of your prototype goes live, you'll be expected to refine the copy by listening to user feedback. As a UX writer, you'll go over the same text countless times: remember that great writing is in the editing\u003C\u002Fblockquote>\u003Ch3 id=\"7-create-documentation\">7. Create documentation \u003Ca class=\"markdownit-header-anchor\" href=\"#7-create-documentation\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>Documenting your research and writing process can help you reuse previous insights and ideas later on and make sure you’re not forgetting anything. Keeping track of the changes and the different user feedback makes the writing and revision process easier, and ensures no idea is lost. \u003C\u002Fp>\u003Cp>💡 Some key steps to keep in mind: \u003C\u002Fp>\u003Cul>\u003Cli>Document the key changes, decisions, and feedback,\u003C\u002Fli>\u003Cli>document the work process as it happens,\u003C\u002Fli>\u003Cli>and allow teammates to easily access it. \u003C\u002Fli>\u003C\u002Ful>\u003Cp>It’s never too early to start documenting your work, and you will see how that rewards you down the line. \u003Cstrong>You’ll see the emergence of patterns that will inform your writing and guide you in establishing practices and content models\u003C\u002Fstrong>, and help you avoid writer’s block.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F02\u002FAdobeStock_671308764.jpeg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1225\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2024\u002F02\u002FAdobeStock_671308764.jpeg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2024\u002F02\u002FAdobeStock_671308764.jpeg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2024\u002F02\u002FAdobeStock_671308764.jpeg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2024\u002F02\u002FAdobeStock_671308764.jpeg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch2 id=\"final-thoughts\">📌 Final thoughts \u003Ca class=\"markdownit-header-anchor\" href=\"#final-thoughts\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>Being a UX writer comes with its own fair share of challenges. Especially when you’re in a competitive industry that changes fast. However, the process is beautiful. When you think about it, you’re responsible for building interfaces that users will visit and revisit to solve their problems, and your words will be like a good friend who guides them along the way. \u003C\u002Fp>\u003Cp>UX writing and localization share a common vision: creating better user experiences. International brands need localization to truly expand into new markets, but good localization isn’t possible without clear and high-quality UX writing. \u003Cstrong>Without good writing, there’s nothing worth translating.\u003C\u002Fstrong> But once you’re past that phase, \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002F\">Localazy \u003C\u002Fa>makes localization a breeze. \u003Cbr>\u003C\u002Fp>",{"id":103,"status":5,"created_on":1905,"modified_on":1906,"icon":1907,"header":1908,"description":1909,"button_label":1910,"link":1911},"2022-03-17T12:23:03.000Z","2023-01-19T11:50:36.000Z","pub","Get the Localazy Figma plugin 🍭","Design localization can be done right - make your eye-candy designs multilingual smoothly with the Localazy Figma plugin.\n","Learn More","https:\u002F\u002Fwww.figma.com\u002Fcommunity\u002Fplugin\u002F964257457772706017\u002FLocalazy-Plugin",{"slug":1866,"id":1859,"uuid":1913,"title":1865,"html":1914,"comment_id":1859,"feature_image":1869,"featured":163,"visibility":1915,"email_recipient_filter":1916,"created_at":1917,"updated_at":1867,"published_at":1868,"custom_excerpt":1902,"codeinjection_head":10,"codeinjection_foot":10,"custom_template":10,"canonical_url":10,"authors":1918,"tags":1924,"primary_author":1959,"primary_tag":1960,"url":1961,"excerpt":1902,"reading_time":45,"access":163,"send_email_when_published":162,"og_image":10,"og_title":10,"og_description":10,"twitter_image":10,"twitter_title":10,"twitter_description":10,"meta_title":10,"meta_description":10,"email_subject":10,"frontmatter":10,"dictionary":1878,"cta":1904,"plainTags":1870},"8be5a498-69c1-4eaa-bdda-876e0716993f","\u003Cp>You’re interacting with digital interfaces on a daily basis when using websites, apps, and other pieces of software. Your experience with them heavily depends on \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002F12-principles-of-ux-writing-with-examples\">the quality of the UX writing\u003C\u002Fa> that guides you. \u003C\u002Fp>\u003Cp>UX writing \u003Cstrong>involves everything\u003C\u002Fstrong>:\u003C\u002Fp>\u003Cul>\u003Cli>💬 from notification texts, \u003C\u002Fli>\u003Cli>➡️ menu items, \u003C\u002Fli>\u003Cli>ℹ️ button texts, \u003C\u002Fli>\u003Cli>✅ and success\u002Ferror messages;\u003C\u002Fli>\u003Cli>📄 to documentation...\u003C\u002Fli>\u003Cli>🖋️ and style guides.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Today, we will look at some stellar examples of UX writing and the process that goes behind producing work that’s equally great. This will help you better understand the process as a writer and simplify your work as an editor, too.\u003C\u002Fp>\u003Ch2 id=\"%E2%9C%8D%EF%B8%8F-7-examples-of-great-ux-writing\">✍️ 7 examples of great UX writing\u003C\u002Fh2>\u003Cp>We’re saying that the UX writing process is important, but nothing is better than showing it, right? So, here we have \u003Cstrong>some examples of exceptional UX copy\u003C\u002Fstrong>. \u003C\u002Fp>\u003Ch3 id=\"merriam-websters-error-page\">Merriam-Webster's error page\u003C\u002Fh3>\u003Cp>Error pages have to be boring and technical, right? \u003Ca href=\"https:\u002F\u002Fwww.merriam-webster.com\u002Fthisisanerropage\">Not for Merriam-Webster\u003C\u002Fa>. ✨ Not only do they find a way to make it fun and simple, but they also teach you some new terms along the way. They stick to their niche while welcoming errors with an informative page. \u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F10\u002FMerriam-Webster-Error-Page.png\" class=\"kg-image\" alt loading=\"lazy\" width=\"964\" height=\"828\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2023\u002F10\u002FMerriam-Webster-Error-Page.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F10\u002FMerriam-Webster-Error-Page.png 964w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch3 id=\"mailchimps-sign-up-form\">Mailchimp's sign-up form\u003C\u002Fh3>\u003Cp>Registration forms are one of the places where you can write playful UX copy while sticking to your brand voice and delighting users. \u003Ca href=\"https:\u002F\u002Flogin.mailchimp.com\">MailChimp does this perfectly\u003C\u002Fa> when you register as a new user and the username you’re trying to use is taken. \u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F10\u002FMailchimp-Signup-.png\" class=\"kg-image\" alt loading=\"lazy\" width=\"863\" height=\"685\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2023\u002F10\u002FMailchimp-Signup-.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F10\u002FMailchimp-Signup-.png 863w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch3 id=\"spotify-design-newsletter-sign-up\">Spotify Design: Newsletter sign-up\u003C\u002Fh3>\u003Cp>There are only so many ways to invite readers to subscribe to your newsletter, and the \u003Ca href=\"https:\u002F\u002Fspotify.design\">Spotify Design\u003C\u002Fa> team has found one of the more engaging ones. Instead of simply saying, “Enter your email,” they’ve said, “We saved a spot for your email,” which is much better. \u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F10\u002FSpotify-Design-Email-Newsletter-.png\" class=\"kg-image\" alt loading=\"lazy\" width=\"1835\" height=\"687\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2023\u002F10\u002FSpotify-Design-Email-Newsletter-.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2023\u002F10\u002FSpotify-Design-Email-Newsletter-.png 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2023\u002F10\u002FSpotify-Design-Email-Newsletter-.png 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F10\u002FSpotify-Design-Email-Newsletter-.png 1835w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch3 id=\"buy-me-a-coffee-homepage\">Buy Me a Coffee homepage\u003C\u002Fh3>\u003Cp>The goals of UX writing are to guide the user in using your product, and simplifying the process while keeping it engaging. \u003Ca href=\"https:\u002F\u002Fwww.buymeacoffee.com\">The Buy Me a Coffee homepage\u003C\u002Fa> and sign-up copy are so seamless that make joining the platform a breeze. The “Start my page” button beats the traditional “Join” or “Sign up” versions. \u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F10\u002FBuymeacoffee.png\" class=\"kg-image\" alt loading=\"lazy\" width=\"870\" height=\"519\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2023\u002F10\u002FBuymeacoffee.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F10\u002FBuymeacoffee.png 870w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch3 id=\"slack%E2%80%99s-typing-microcopy\">Slack’s typing microcopy\u003C\u002Fh3>\u003Cp>If you’re part of an active channel, \u003Ca href=\"https:\u002F\u002Fslack.com\u002F\">Slack\u003C\u002Fa> displays under the textbox when someone is typing. You’ll see the actual names when up to two people are typing, but when more than two are typing, you’ll see “several people are typing”, which is more convenient than showing the names of everyone typing.  \u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F10\u002FSlack-Example.jpg\" class=\"kg-image\" alt loading=\"lazy\" width=\"1280\" height=\"960\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2023\u002F10\u002FSlack-Example.jpg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2023\u002F10\u002FSlack-Example.jpg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F10\u002FSlack-Example.jpg 1280w\" sizes=\"(min-width: 720px) 720px\">\u003Cfigcaption>Source: \u003Ca href=\"https:\u002F\u002Fgoodmicrocopy.com\u002Fpost\u002F178437959694\u002Fwhen-youre-in-an-active-channel-slack-lets-you\">Good Microcopy \u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch3 id=\"muzzle-app-landing-page\">Muzzle App landing page\u003C\u002Fh3>\u003Cp>Showing instead of telling is powerful in writing. That’s what the Mac notification silencing app Muzzle does. It shows examples of embarrassing notifications you’d want to avoid. The fake alerts make the microcopy fun but piercing. While not all microcopy needs to be hilarious, like in this case, this is a distinguished example. \u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F10\u002FMuzzle-App-.png\" class=\"kg-image\" alt loading=\"lazy\" width=\"1369\" height=\"905\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2023\u002F10\u002FMuzzle-App-.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2023\u002F10\u002FMuzzle-App-.png 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F10\u002FMuzzle-App-.png 1369w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Cp>Now, let’s have a look at the UX writing process and how we can manage to comb through it with ease. 🔍 After going through these examples of great UX writing, you must be curious to know what it takes to produce such microcopy. Well, let’s explore the process together, shall we?\u003C\u002Fp>\u003Ch2 id=\"%F0%9F%93%9D-the-ux-writing-process-in-7-steps\">📝 The UX writing process in 7 steps\u003C\u002Fh2>\u003Cp>When looking at UX writing, you’ll see that the process is quite different from other types of marketing writing. That’s because UX writing has different goals compared to it. \u003Cstrong>UX writing fights for clarity and brevity over persuasiveness\u003C\u002Fstrong>. With this said, let’s have a more in-depth look at the process.\u003C\u002Fp>\u003Ch3 id=\"1-understand-the-brief-and-project-scope\">1. Understand the brief and project scope\u003C\u002Fh3>\u003Cp>Every project comes with a brief, and UX writing is no different in this aspect. Depending on the project, a UX writer will either be handed a brief and a project scope outlining the goals of the user and the guidelines they need to follow, or they'll have to be involved in the research process themselves to figure these out. \u003C\u002Fp>\u003Cp>The latter is more common in big projects. \u003Cstrong>One common mistake that brands might make is not to involve UX writers early in their projects\u003C\u002Fstrong>. 🗓️ Unlike copywriters or content writers, UX writers need to be involved in the early stages of building the product so they can collaborate with designers and produce interfaces that flow well.\u003C\u002Fp>\u003Cblockquote>Being involved in the early stages of product building allows UX writers to understand the goal of end users and collaborate with designers to create the perfect interface\u003C\u002Fblockquote>\u003Ch3 id=\"2-conduct-competitor-research-and-analysis\">2. Conduct competitor research and analysis\u003C\u002Fh3>\u003Cp>Even if you’re not involved in the research process (which you must be), you’ll need to do your own research before writing. This often includes looking up the digital assets of your competitors and analyzing what has worked well for them. But if you are involved in the research process, these are some well-known methods you could be using:  \u003C\u002Fp>\u003Cul>\u003Cli>✏️ Surveys,\u003C\u002Fli>\u003Cli>🖇 card sorting,\u003C\u002Fli>\u003Cli>👀 eye tracking,\u003C\u002Fli>\u003Cli>🎧 usability testing,\u003C\u002Fli>\u003Cli>👥 and surely user interviews. \u003C\u002Fli>\u003C\u002Ful>\u003Cp>With the necessary research, \u003Cstrong>you’ll be able to spot patterns in your competitors' work and find what kind of vocabulary dominates their assets\u003C\u002Fstrong>. However, user interviews are more likely to supply you with such insights.\u003C\u002Fp>\u003Ch3 id=\"3-build-a-content-model\">3. Build a content model\u003C\u002Fh3>\u003Cp>You have probably heard of wireframes. \u003Ca href=\"https:\u002F\u002Fwww.experienceux.co.uk\u002Ffaqs\u002Fwhat-is-wireframing\u002F\">Wireframes\u003C\u002Fa>, the content model, and information architecture are similar. They guide you with \u003Cstrong>a templatized version of the information you need to use to further write texts for your product\u003C\u002Fstrong>. \u003C\u002Fp>\u003Cp>What texts are we talking about, and why would you need a content model? 🤔 Well, you’ll need to write texts for notifications, buttons, error messages, CTAs, etc. You’ll write texts for one type of element more than once. Creating a content model will help you have templates to speed up the process so you maintain the same style and brand voice and don’t start it from scratch every time.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F02\u002FAdobeStock_571224417.jpeg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1125\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2024\u002F02\u002FAdobeStock_571224417.jpeg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2024\u002F02\u002FAdobeStock_571224417.jpeg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2024\u002F02\u002FAdobeStock_571224417.jpeg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2024\u002F02\u002FAdobeStock_571224417.jpeg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch3 id=\"%E2%80%8D4-ideate-and-write-the-copy\">‍4. Ideate and write the copy\u003C\u002Fh3>\u003Cp>The writing process starts when the first wireframes are ready by the design team. During this phase, you as a writer have to \u003Cstrong>come up with different text versions for the interface elements ideated\u003C\u002Fstrong>. These are rough drafts that will be polished later, so consider this more like a brainstorming phase. \u003C\u002Fp>\u003Cp>The structure of the screens and the flow, which will be set by the designer, facilitate your first drafts. Here, your duty as a writer is to produce as many relevant versions as possible, which will later be refined. Depending on the workflow, you might create samples by adding copy to the design file or simply adding it to a spreadsheet.\u003C\u002Fp>\u003Ch3 id=\"%E2%80%8D5-add-copy-to-a-prototype\">‍5. Add copy to a prototype\u003C\u002Fh3>\u003Cp>As discussed in the previous step, you’ll either add the copy to the design or the designers themselves will do it. 🧩 And if you’re not the one adding it, you’ll review everything to confirm that your copy is in place. Once you’re done and you’re on the same page with the designer, the first prototype will be completed. \u003C\u002Fp>\u003Cp>\u003Cstrong>It’s normal for misalignments to occur\u003C\u002Fstrong>. The design and the words \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fmythbusters-lets-localize-the-text-and-well-be-good-to-go\">might not fit well together\u003C\u002Fa>, so you’ll have to go back and forth with the UX designer until you reach an appropriate final version. The key here is to make changes with the end user in mind. \u003C\u002Fp>\u003Cblockquote>\u003Cstrong>📖 Recommended read:\u003C\u002Fstrong> \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fhow-and-why-we-built-figma-localization-plugin\">How and why we built our Figma localization plugin\u003C\u002Fa>\u003C\u002Fblockquote>\u003Ch3 id=\"%E2%80%8D6-test-and-refine\">‍6. Test and refine\u003C\u002Fh3>\u003Cp>After the first version of your prototype is live, the real challenge starts: \u003Cstrong>implementing user feedback\u003C\u002Fstrong>. You’re expected to refine the copy by taking into account the user’s reactions. You are responsible for reiterating your copy after each test, and this is a process that continues over time as the user needs change and the product evolves.\u003C\u002Fp>\u003Cp>There is no finalization for this process as you’re constantly receiving user feedback that needs to be implemented. You can look at it from an innovative perspective: you’ll eventually revise the copy so many times it'll near perfection. 🏆 They say that great writing is in the editing, and as a UX writer, you’ll see the results of this theory yourself.\u003C\u002Fp>\u003Cblockquote>After the first version of your prototype goes live, you'll be expected to refine the copy by listening to user feedback. As a UX writer, you'll go over the same text countless times: remember that great writing is in the editing\u003C\u002Fblockquote>\u003Ch3 id=\"7-create-documentation\">7. Create documentation\u003C\u002Fh3>\u003Cp>Documenting your research and writing process can help you reuse previous insights and ideas later on and make sure you’re not forgetting anything. Keeping track of the changes and the different user feedback makes the writing and revision process easier, and ensures no idea is lost. \u003C\u002Fp>\u003Cp>💡 Some key steps to keep in mind: \u003C\u002Fp>\u003Cul>\u003Cli>Document the key changes, decisions, and feedback,\u003C\u002Fli>\u003Cli>document the work process as it happens,\u003C\u002Fli>\u003Cli>and allow teammates to easily access it. \u003C\u002Fli>\u003C\u002Ful>\u003Cp>It’s never too early to start documenting your work, and you will see how that rewards you down the line. \u003Cstrong>You’ll see the emergence of patterns that will inform your writing and guide you in establishing practices and content models\u003C\u002Fstrong>, and help you avoid writer’s block.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F02\u002FAdobeStock_671308764.jpeg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1225\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2024\u002F02\u002FAdobeStock_671308764.jpeg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2024\u002F02\u002FAdobeStock_671308764.jpeg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2024\u002F02\u002FAdobeStock_671308764.jpeg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2024\u002F02\u002FAdobeStock_671308764.jpeg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch2 id=\"%F0%9F%93%8C-final-thoughts\">📌 Final thoughts\u003C\u002Fh2>\u003Cp>Being a UX writer comes with its own fair share of challenges. Especially when you’re in a competitive industry that changes fast. However, the process is beautiful. When you think about it, you’re responsible for building interfaces that users will visit and revisit to solve their problems, and your words will be like a good friend who guides them along the way. \u003C\u002Fp>\u003Cp>UX writing and localization share a common vision: creating better user experiences. International brands need localization to truly expand into new markets, but good localization isn’t possible without clear and high-quality UX writing. \u003Cstrong>Without good writing, there’s nothing worth translating.\u003C\u002Fstrong> But once you’re past that phase, \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002F\">Localazy \u003C\u002Fa>makes localization a breeze. \u003Cbr>\u003C\u002Fp>","public","none","2023-10-24T11:57:21.000+02:00",[1919],{"id":1861,"name":1862,"slug":1863,"profile_image":1864,"cover_image":10,"bio":1920,"website":10,"location":1921,"facebook":10,"twitter":1922,"meta_title":10,"meta_description":10,"url":1923},"Marketing strategist writing about about SaaS, languages, and localization. At Localazy, I share stories and tips on making software easier to build, translate, and use worldwide.","Tirana, 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