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Development","business-development",{"id":278,"created_on":1828,"status":4,"label":1854,"slug":1855,"on_index_page":229},"Locales","locales",[],{"post":1858,"relatedPosts":1953,"banner":2010},{"id":1859,"owner":1860,"created_by":8,"sort":8,"title":1865,"slug":1866,"modified_on":1867,"created_on":1868,"pinned":230,"badge":8,"priority":1824,"main_image":1869,"status":4,"tags":1870,"dictionary":1880,"reading_time":22,"excerpt":1897,"og_title":53,"og_description":53,"og_image":53,"content":1898,"meta_title":53,"meta_description":53,"canonical":53,"cta":1899,"fullGhostPost":1907},"683e124463350c0001d5b777",{"id":1861,"first_name":1862,"last_name":53,"slug":1863,"avatar":1864},"6824a22d63350c0001d5a5db","Bridging the Gap","bridging-the-gap","https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F05\u002FPodcast-PRE-FINAL.png","Content-driven growth: Scale by going multilingual | Bridging the Gap Podcast, S02 EP03","s02-ep03-bridging-the-gap-podcast-content-driven-growth","2025-06-17T14:18:19.000+02:00","2025-06-05T10:02:00.000+02:00","https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F06\u002FBTG-PC-S2Ep02-2.png",[1871,1873,1876],{"id":278,"created_on":1872,"status":4,"label":1384,"slug":1833,"on_index_page":230},"2026-06-12 02:25:27",{"id":278,"created_on":1872,"status":4,"label":1874,"slug":1875,"on_index_page":229},"Marketing","marketing",{"id":1877,"created_on":1872,"status":4,"label":1878,"slug":1879,"on_index_page":230},682,"Podcast","podcast",[1881],{"id":16,"status":4,"owner":1882,"created_on":1883,"title":1384,"excerpt":1884,"content":1885,"slug":1833,"meta_title":8,"meta_description":8,"canonical":8,"related_terms":1886},"2bac48a8-b362-482f-b574-3bc71dca4c5b","2022-03-17T12:22:54.000Z","The process of preparing a product for a particular market.","Localization (l10n) is an essential part of the **[internationalization](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Finternationalization)** process. During localization, a product is prepared to be used in a particular destination, language and culture. Part of the localization process consists of changing locales such as currency, text orientation, or date format; and aligning the product with local, technical, or legislative requirements.\n\nA crucial part of localization is **[translation](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Ftranslation\u002F)**.\n\nLocalization is the process of adapting an internationalized product to meet the specific needs of a target market by translating it into the native language of that market. This includes translating the user interface, text, graphics, and other content to match the specific target locale.\n\nThe goal of localization is to provide an optimal user experience for the target market, as well as to make the product accessible to a wider audience. This process often involves more than just translation, and may include adjusting graphics, changing text length to accommodate different writing systems, and modifying the product's layout to fit cultural differences.\n\nInternationalization and localization are essential components of **[globalization](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fglobalization)** (g11n) and play a key role in expanding a product's reach and success. It's important to ensure that any Creative Commons attribution is considered during localization to prevent copyright infringement.\n\nBy localizing products, companies can reach new markets and increase their customer base, ultimately helping their business grow and thrive. The number of letters in the term i18n and l10n refers to the number of characters between the first and last letters in the term, and is used as a shorthand for internationalization and localization, respectively.",[1887,1888,1890,1892,1894],{"id":16,"slug":1833},{"id":107,"slug":1889},"translation",{"id":72,"slug":1891},"gilt",{"id":305,"slug":1893},"translation-management-system-tms",{"id":1895,"slug":1896},79,"internationalization","How can content shape your success in new markets? In this episode, Alex Kopp explains why a thoughtful multilingual strategy can make the difference in your brand expansion.","\u003Cp>Content is everywhere. It can be the key to connection or the signal not to buy; the pathway to leads or simply a deterrent for users. With the rise of automation, the quality of your messaging is turning even more important. \u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Falexander-kopp-16a725104\u002F\">Alex Kopp\u003C\u002Fa>\u003C\u002Fstrong>, Senior Solutions Engineer at Storyblok, joins co-hosts \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fauthor\u002Fmarta-g-coloma\u002F\">Marta G. Coloma\u003C\u002Fa> and \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fauthor\u002Fjan-bilek\u002F\">Jan Bílek\u003C\u002Fa> to take us through the most common challenges around multilingual content management. From differentiating materials by market to balancing automation with authenticity, he shares practical ideas to multiply your content reach and effectiveness through localization.\u003C\u002Fp>\u003Ch2 id=\"the-highlights\">📝 The highlights \u003Ca class=\"markdownit-header-anchor\" href=\"#the-highlights\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Ch3 id=\"picking-the-right-localization-strategy\">Picking the right localization strategy \u003Ca class=\"markdownit-header-anchor\" href=\"#picking-the-right-localization-strategy\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>Choosing the right localization approach depends on how different your markets really are. Alex explains that if your content mainly requires translation without changing much of the product structure, field-level localization is effective and efficient. But \u003Cstrong>if market differences go deeper, like varying site structures or content layouts\u003C\u002Fstrong>, folder-level localization or a mixed approach is necessary. Many enterprises opt for this flexible model to address complex needs.\u003C\u002Fp>\u003Ch3 id=\"starting-with-english-isnt-enough\">Starting with English isn’t enough \u003Ca class=\"markdownit-header-anchor\" href=\"#starting-with-english-isnt-enough\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>While English remains the default starting point for many companies expanding internationally, data shows that almost \u003Ca href=\"https:\u002F\u002Fcsa-research.com\u002FBlogs-Events\u002FCSA-in-the-Media\u002FPress-Releases\u002FConsumers-Prefer-their-Own-Language\" rel=\"noopener noreferrer nofollow\">40%\u003C\u002Fa> of potential customers won’t complete purchases unless content appears in their native language. Alex and Jan highlight that sounding local is essential for trust and engagement, not just translating words. Jan cites a solid example from an international company like \u003Cstrong>Reddit, which saw a 50% growth in international markets\u003C\u002Fstrong> after making an effort to translate their content by simply using AI.\u003C\u002Fp>\u003Ch3 id=\"automation-with-purpose\">Automation with purpose \u003Ca class=\"markdownit-header-anchor\" href=\"#automation-with-purpose\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>The conversation also covers how automation and CMS tools, like \u003Ca href=\"https:\u002F\u002Fwww.storyblok.com\u002Fapps\u002Flocales\" rel=\"noopener noreferrer nofollow\">Storyblok’s Dimensions app\u003C\u002Fa>, help build efficient content workflows while preserving the necessary nuance and human touch. The key is integrating technology to support localization without losing sight of what makes content meaningful to each market.\u003C\u002Fp>\u003Ch2 id=\"star-quote\">🌟 Star quote \u003Ca class=\"markdownit-header-anchor\" href=\"#star-quote\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F06\u002FBTG-guest-quote-1-2.png\" class=\"kg-image\" alt loading=\"lazy\" width=\"1200\" height=\"546\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2025\u002F06\u002FBTG-guest-quote-1-2.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2025\u002F06\u002FBTG-guest-quote-1-2.png 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F06\u002FBTG-guest-quote-1-2.png 1200w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch2 id=\"watch-and-listen\">🎙️ Watch & listen \u003Ca class=\"markdownit-header-anchor\" href=\"#watch-and-listen\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Ch3 id=\"youtube\">YouTube \u003Ca class=\"markdownit-header-anchor\" href=\"#youtube\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cfigure class=\"kg-card kg-embed-card\">\u003Ciframe width=\"200\" height=\"113\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fa3tX1ksbRGw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen title=\"Content-driven growth for global products (w\u002F Alex Kopp) | Bridging the Gap #3, S02\">\u003C\u002Fiframe>\u003C\u002Ffigure>\u003Ch3 id=\"spotify\">Spotify \u003Ca class=\"markdownit-header-anchor\" href=\"#spotify\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cfigure class=\"kg-card kg-embed-card\">\u003Ciframe style=\"border-radius: 12px\" width=\"624\" height=\"351\" title=\"Spotify Embed: Content-driven growth for global products (w\u002F Alex Kopp) | Bridging the Gap #3, S02\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\u002F\u002Fopen.spotify.com\u002Fembed\u002Fepisode\u002F2SdiGTlyjkOHadHvDjh4eW\u002Fvideo?si=b7aad2981d454681&utm_source=oembed\">\u003C\u002Fiframe>\u003C\u002Ffigure>\u003Ch2 id=\"additional-resources\">🗞️ Additional resources \u003Ca class=\"markdownit-header-anchor\" href=\"#additional-resources\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cul>\u003Cli>\u003Ca href=\"https:\u002F\u002Fwww.storyblok.com\u002F\" rel=\"noopener noreferrer nofollow\">Storyblok website\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Frealproductwork.substack.com\u002F\" rel=\"noopener noreferrer nofollow\">The Real Product Work\u003C\u002Fa> by Jan Bílek\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Fwww.storyblok.com\u002Fapps\u002Fexternal\u002Flocalazy\">Localazy's Storyblok plugin\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003Ch2 id=\"related-episodes\">📹 Related episodes \u003Ca class=\"markdownit-header-anchor\" href=\"#related-episodes\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cfigure class=\"kg-card kg-bookmark-card\">\u003Ca class=\"kg-bookmark-container\" href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fs01-ep-07-bridging-the-gap-podcast\">\u003Cdiv class=\"kg-bookmark-content\">\u003Cdiv class=\"kg-bookmark-title\">Doing SEO for your SaaS in 2025 | Bridging the Gap Podcast, S01 EP07\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-description\">A question floats over marketer’s heads: Is SEO dead as we knew it? SaaS consultant Michal Pecánek walks us through the new AI-led scenario with practical tips and insights.\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-metadata\">\u003Cimg class=\"kg-bookmark-icon\" src=\"https:\u002F\u002Flocalazy.com\u002Ffavicon.ico\" alt=\"\">\u003Cspan class=\"kg-bookmark-author\">Localazy\u003C\u002Fspan>\u003Cspan class=\"kg-bookmark-publisher\">Bridging the Gap\u003C\u002Fspan>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-thumbnail\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F05\u002FBTG-PC-S1Ep07.png\" alt=\"\">\u003C\u002Fdiv>\u003C\u002Fa>\u003C\u002Ffigure>\u003Cblockquote>\u003Cem>\u003Cem>📲 \u003C\u002Fem>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fbridging-the-gap-podcast-btg\u002F\" rel=\"noopener noreferrer nofollow\">\u003Cem>Follow the podcast on LinkedIn\u003C\u002Fem>\u003C\u002Fa>\u003Cem> to catch the next episodes \u003C\u002Fem>as soon as they're out!\u003C\u002Fem>\u003C\u002Fblockquote>\u003Ch2 id=\"connect-with-the-guest-and-hosts\">💌 Connect with the guest & hosts \u003Ca class=\"markdownit-header-anchor\" href=\"#connect-with-the-guest-and-hosts\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cul>\u003Cli>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Falex-kopp\u002F\" rel=\"noopener noreferrer nofollow\">Alex Kopp\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fxbilek18\u002F\" rel=\"noopener noreferrer nofollow\">Jan Bílek\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fmartagcoloma\u002F\" rel=\"noopener noreferrer nofollow\">Marta G. Coloma\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003Ch2 id=\"more-on-the-blog\">📚 More on the blog \u003Ca class=\"markdownit-header-anchor\" href=\"#more-on-the-blog\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>If you're a regular Storyblok user and want to bite the bullet of localizing your content into multiple languages, check out \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ftags\u002Fstoryblok\">our guides\u003C\u002Fa> about the \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Fstoryblok-localization-plugin\">Localazy Storyblok plugin\u003C\u002Fa>:\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-bookmark-card\">\u003Ca class=\"kg-bookmark-container\" href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fmanaging-multilingual-content-with-storyblok-localazy\">\u003Cdiv class=\"kg-bookmark-content\">\u003Cdiv class=\"kg-bookmark-title\">Managing multilingual content with Storyblok & Localazy\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-description\">Looking for ways to make the content translation process faster and more convenient? Learn how to translate Storyblok websites with Localazy - the highly automated localization platform.\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-metadata\">\u003Cimg class=\"kg-bookmark-icon\" src=\"https:\u002F\u002Flocalazy.com\u002Ffavicon.ico\" alt=\"\">\u003Cspan class=\"kg-bookmark-author\">Localazy\u003C\u002Fspan>\u003Cspan class=\"kg-bookmark-publisher\">David Václavek\u003C\u002Fspan>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-thumbnail\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F01\u002FSotryblok-pokus.png\" alt=\"\">\u003C\u002Fdiv>\u003C\u002Fa>\u003C\u002Ffigure>\u003Cblockquote>📹 Our engineer \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fauthor\u002Fdavid-vaclavek\u002F\">David Václavek\u003C\u002Fa> also shows you how to integrate our platform with the headless CMS on \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=7ascMqEXZ-c\">this quick YouTube tutorial\u003C\u002Fa>\u003C\u002Fblockquote>\u003Ch2 id=\"about-localazy\">🚀 About Localazy \u003Ca class=\"markdownit-header-anchor\" href=\"#about-localazy\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>Localazy is a complete automated localization platform that helps your software, apps, and content reach international audiences with developer-friendly tools, TMS integrations, and professional translation services. \u003C\u002Fp>\u003Cp>Start your localization process with our \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdocs\u002Fgeneral\u002Fgetting-started-with-localazy\" rel=\"noopener noreferrer nofollow\">getting started guide\u003C\u002Fa>, find the right plan for you \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fpricing\" rel=\"noopener noreferrer nofollow\">here\u003C\u002Fa>, or \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fcontact\" rel=\"noopener noreferrer nofollow\">contact us\u003C\u002Fa> anytime. We'll be glad to guide you through your international journey.\u003C\u002Fp>",{"id":174,"status":4,"created_on":1900,"modified_on":1901,"icon":1902,"header":1903,"description":1904,"button_label":1905,"link":1906},"2022-03-17T12:23:03.000Z","2024-11-26T17:03:11.000Z","member","Need help with your site's multilingual SEO? 🌍","Contact us and let's talk about your needs. Localazy professionals will provide all the services and tools you need to break through to new global markets.","Contact us","term\u002Fmultilingual-search-engine-optimization",{"slug":1866,"id":1859,"uuid":1908,"title":1865,"html":1909,"comment_id":1859,"feature_image":1869,"featured":230,"visibility":1910,"email_recipient_filter":1911,"created_at":1912,"updated_at":1867,"published_at":1868,"custom_excerpt":1897,"codeinjection_head":8,"codeinjection_foot":8,"custom_template":8,"canonical_url":8,"authors":1913,"tags":1918,"primary_author":1950,"primary_tag":1951,"url":1952,"excerpt":1897,"reading_time":22,"access":230,"send_email_when_published":229,"og_image":8,"og_title":8,"og_description":8,"twitter_image":8,"twitter_title":8,"twitter_description":8,"meta_title":8,"meta_description":8,"email_subject":8,"frontmatter":8,"dictionary":1880,"cta":1899,"plainTags":1870},"fefdcccd-9a34-444a-8d3f-fd63d8286d73","\u003Cp>Content is everywhere. It can be the key to connection or the signal not to buy; the pathway to leads or simply a deterrent for users. With the rise of automation, the quality of your messaging is turning even more important. \u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Falexander-kopp-16a725104\u002F\">Alex Kopp\u003C\u002Fa>\u003C\u002Fstrong>, Senior Solutions Engineer at Storyblok, joins co-hosts \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fauthor\u002Fmarta-g-coloma\u002F\">Marta G. Coloma\u003C\u002Fa> and \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fauthor\u002Fjan-bilek\u002F\">Jan Bílek\u003C\u002Fa> to take us through the most common challenges around multilingual content management. From differentiating materials by market to balancing automation with authenticity, he shares practical ideas to multiply your content reach and effectiveness through localization.\u003C\u002Fp>\u003Ch2 id=\"%F0%9F%93%9D-the-highlights\">📝 The highlights\u003C\u002Fh2>\u003Ch3 id=\"picking-the-right-localization-strategy\">Picking the right localization strategy\u003C\u002Fh3>\u003Cp>Choosing the right localization approach depends on how different your markets really are. Alex explains that if your content mainly requires translation without changing much of the product structure, field-level localization is effective and efficient. But \u003Cstrong>if market differences go deeper, like varying site structures or content layouts\u003C\u002Fstrong>, folder-level localization or a mixed approach is necessary. Many enterprises opt for this flexible model to address complex needs.\u003C\u002Fp>\u003Ch3 id=\"starting-with-english-isn%E2%80%99t-enough\">Starting with English isn’t enough\u003C\u002Fh3>\u003Cp>While English remains the default starting point for many companies expanding internationally, data shows that almost \u003Ca href=\"https:\u002F\u002Fcsa-research.com\u002FBlogs-Events\u002FCSA-in-the-Media\u002FPress-Releases\u002FConsumers-Prefer-their-Own-Language\" rel=\"noopener noreferrer nofollow\">40%\u003C\u002Fa> of potential customers won’t complete purchases unless content appears in their native language. Alex and Jan highlight that sounding local is essential for trust and engagement, not just translating words. Jan cites a solid example from an international company like \u003Cstrong>Reddit, which saw a 50% growth in international markets\u003C\u002Fstrong> after making an effort to translate their content by simply using AI.\u003C\u002Fp>\u003Ch3 id=\"automation-with-purpose\">Automation with purpose\u003C\u002Fh3>\u003Cp>The conversation also covers how automation and CMS tools, like \u003Ca href=\"https:\u002F\u002Fwww.storyblok.com\u002Fapps\u002Flocales\" rel=\"noopener noreferrer nofollow\">Storyblok’s Dimensions app\u003C\u002Fa>, help build efficient content workflows while preserving the necessary nuance and human touch. The key is integrating technology to support localization without losing sight of what makes content meaningful to each market.\u003C\u002Fp>\u003Ch2 id=\"%F0%9F%8C%9F-star-quote\">🌟 Star quote\u003C\u002Fh2>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F06\u002FBTG-guest-quote-1-2.png\" class=\"kg-image\" alt loading=\"lazy\" width=\"1200\" height=\"546\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2025\u002F06\u002FBTG-guest-quote-1-2.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2025\u002F06\u002FBTG-guest-quote-1-2.png 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F06\u002FBTG-guest-quote-1-2.png 1200w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch2 id=\"%F0%9F%8E%99%EF%B8%8F-watch-listen\">🎙️ Watch & listen\u003C\u002Fh2>\u003Ch3 id=\"youtube\">YouTube\u003C\u002Fh3>\u003Cfigure class=\"kg-card kg-embed-card\">\u003Ciframe width=\"200\" height=\"113\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fa3tX1ksbRGw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen title=\"Content-driven growth for global products (w\u002F Alex Kopp) | Bridging the Gap #3, S02\">\u003C\u002Fiframe>\u003C\u002Ffigure>\u003Ch3 id=\"spotify\">Spotify\u003C\u002Fh3>\u003Cfigure class=\"kg-card kg-embed-card\">\u003Ciframe style=\"border-radius: 12px\" width=\"624\" height=\"351\" title=\"Spotify Embed: Content-driven growth for global products (w\u002F Alex Kopp) | Bridging the Gap #3, S02\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\u002F\u002Fopen.spotify.com\u002Fembed\u002Fepisode\u002F2SdiGTlyjkOHadHvDjh4eW\u002Fvideo?si=b7aad2981d454681&utm_source=oembed\">\u003C\u002Fiframe>\u003C\u002Ffigure>\u003Ch2 id=\"%F0%9F%97%9E%EF%B8%8F-additional-resources\">🗞️ Additional resources\u003C\u002Fh2>\u003Cul>\u003Cli>\u003Ca href=\"https:\u002F\u002Fwww.storyblok.com\u002F\" rel=\"noopener noreferrer nofollow\">Storyblok website\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Frealproductwork.substack.com\u002F\" rel=\"noopener noreferrer nofollow\">The Real Product Work\u003C\u002Fa> by Jan Bílek\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Fwww.storyblok.com\u002Fapps\u002Fexternal\u002Flocalazy\">Localazy's Storyblok plugin\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003Ch2 id=\"%F0%9F%93%B9-related-episodes\">📹 Related episodes\u003C\u002Fh2>\u003Cfigure class=\"kg-card kg-bookmark-card\">\u003Ca class=\"kg-bookmark-container\" href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fs01-ep-07-bridging-the-gap-podcast\">\u003Cdiv class=\"kg-bookmark-content\">\u003Cdiv class=\"kg-bookmark-title\">Doing SEO for your SaaS in 2025 | Bridging the Gap Podcast, S01 EP07\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-description\">A question floats over marketer’s heads: Is SEO dead as we knew it? SaaS consultant Michal Pecánek walks us through the new AI-led scenario with practical tips and insights.\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-metadata\">\u003Cimg class=\"kg-bookmark-icon\" src=\"https:\u002F\u002Flocalazy.com\u002Ffavicon.ico\" alt=\"\">\u003Cspan class=\"kg-bookmark-author\">Localazy\u003C\u002Fspan>\u003Cspan class=\"kg-bookmark-publisher\">Bridging the Gap\u003C\u002Fspan>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-thumbnail\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F05\u002FBTG-PC-S1Ep07.png\" alt=\"\">\u003C\u002Fdiv>\u003C\u002Fa>\u003C\u002Ffigure>\u003Cblockquote>\u003Cem>\u003Cem>📲 \u003C\u002Fem>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fbridging-the-gap-podcast-btg\u002F\" rel=\"noopener noreferrer nofollow\">\u003Cem>Follow the podcast on LinkedIn\u003C\u002Fem>\u003C\u002Fa>\u003Cem> to catch the next episodes \u003C\u002Fem>as soon as they're out!\u003C\u002Fem>\u003C\u002Fblockquote>\u003Ch2 id=\"%F0%9F%92%8C-connect-with-the-guest-hosts\">💌 Connect with the guest & hosts\u003C\u002Fh2>\u003Cul>\u003Cli>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Falex-kopp\u002F\" rel=\"noopener noreferrer nofollow\">Alex Kopp\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fxbilek18\u002F\" rel=\"noopener noreferrer nofollow\">Jan Bílek\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fmartagcoloma\u002F\" rel=\"noopener noreferrer nofollow\">Marta G. Coloma\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003Ch2 id=\"%F0%9F%93%9A-more-on-the-blog\">📚 More on the blog\u003C\u002Fh2>\u003Cp>If you're a regular Storyblok user and want to bite the bullet of localizing your content into multiple languages, check out \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ftags\u002Fstoryblok\">our guides\u003C\u002Fa> about the \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Fstoryblok-localization-plugin\">Localazy Storyblok plugin\u003C\u002Fa>:\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-bookmark-card\">\u003Ca class=\"kg-bookmark-container\" href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fmanaging-multilingual-content-with-storyblok-localazy\">\u003Cdiv class=\"kg-bookmark-content\">\u003Cdiv class=\"kg-bookmark-title\">Managing multilingual content with Storyblok & Localazy\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-description\">Looking for ways to make the content translation process faster and more convenient? Learn how to translate Storyblok websites with Localazy - the highly automated localization platform.\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-metadata\">\u003Cimg class=\"kg-bookmark-icon\" src=\"https:\u002F\u002Flocalazy.com\u002Ffavicon.ico\" alt=\"\">\u003Cspan class=\"kg-bookmark-author\">Localazy\u003C\u002Fspan>\u003Cspan class=\"kg-bookmark-publisher\">David Václavek\u003C\u002Fspan>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-thumbnail\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F01\u002FSotryblok-pokus.png\" alt=\"\">\u003C\u002Fdiv>\u003C\u002Fa>\u003C\u002Ffigure>\u003Cblockquote>📹 Our engineer \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fauthor\u002Fdavid-vaclavek\u002F\">David Václavek\u003C\u002Fa> also shows you how to integrate our platform with the headless CMS on \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=7ascMqEXZ-c\">this quick YouTube tutorial\u003C\u002Fa>\u003C\u002Fblockquote>\u003Ch2 id=\"%F0%9F%9A%80-about-localazy\">🚀 About Localazy\u003C\u002Fh2>\u003Cp>Localazy is a complete automated localization platform that helps your software, apps, and content reach international audiences with developer-friendly tools, TMS integrations, and professional translation services. \u003C\u002Fp>\u003Cp>Start your localization process with our \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdocs\u002Fgeneral\u002Fgetting-started-with-localazy\" rel=\"noopener noreferrer nofollow\">getting started guide\u003C\u002Fa>, find the right plan for you \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fpricing\" rel=\"noopener noreferrer nofollow\">here\u003C\u002Fa>, or \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fcontact\" rel=\"noopener noreferrer nofollow\">contact us\u003C\u002Fa> anytime. We'll be glad to guide you through your international journey.\u003C\u002Fp>","public","none","2025-06-02T23:06:12.000+02:00",[1914],{"id":1861,"name":1862,"slug":1863,"profile_image":1864,"cover_image":8,"bio":1915,"website":1916,"location":8,"facebook":8,"twitter":8,"meta_title":8,"meta_description":8,"url":1917},"The podcast where we talk about businesses going global with the help of localization.","https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fbridging-the-gap-podcast-btg\u002F","https:\u002F\u002Fghost.localazy.com\u002Fauthor\u002Fbridging-the-gap\u002F",[1919,1922,1925,1928,1934,1940,1945],{"id":1920,"name":1384,"slug":1833,"description":1384,"feature_image":8,"visibility":1910,"og_image":8,"og_title":8,"og_description":8,"twitter_image":8,"twitter_title":8,"twitter_description":8,"meta_title":8,"meta_description":8,"codeinjection_head":8,"codeinjection_foot":8,"canonical_url":8,"accent_color":8,"url":1921},"60a37fc7cf7b6a0001d1f0f9","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Flocalization\u002F",{"id":1923,"name":1874,"slug":1875,"description":1874,"feature_image":8,"visibility":1910,"og_image":8,"og_title":8,"og_description":8,"twitter_image":8,"twitter_title":8,"twitter_description":8,"meta_title":8,"meta_description":8,"codeinjection_head":8,"codeinjection_foot":8,"canonical_url":8,"accent_color":8,"url":1924},"60a37fc7cf7b6a0001d1f108","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fmarketing\u002F",{"id":1926,"name":1878,"slug":1879,"description":8,"feature_image":8,"visibility":1910,"og_image":8,"og_title":8,"og_description":8,"twitter_image":8,"twitter_title":8,"twitter_description":8,"meta_title":8,"meta_description":8,"codeinjection_head":8,"codeinjection_foot":8,"canonical_url":8,"accent_color":8,"url":1927},"682c64b163350c0001d5ab17","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fpodcast\u002F",{"id":1929,"name":1930,"slug":1931,"description":1932,"feature_image":8,"visibility":1910,"og_image":8,"og_title":8,"og_description":8,"twitter_image":8,"twitter_title":8,"twitter_description":8,"meta_title":8,"meta_description":8,"codeinjection_head":8,"codeinjection_foot":8,"canonical_url":8,"accent_color":8,"url":1933},"60a37fc7cf7b6a0001d1f11f","[DICT] Localization","term-2","Localization is a process of preparing a product for a particular market.","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fterm-2\u002F",{"id":1935,"name":1936,"slug":1937,"description":1938,"feature_image":8,"visibility":1910,"og_image":8,"og_title":8,"og_description":8,"twitter_image":8,"twitter_title":8,"twitter_description":8,"meta_title":8,"meta_description":8,"codeinjection_head":8,"codeinjection_foot":8,"canonical_url":8,"accent_color":8,"url":1939},"67e6bcb263350c0001d58926","[AD] Ambassador","ad-25","https:\u002F\u002Flocalazy.com\u002Fblog\u002Flocalazy-ambassador-program-free-localization-features","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fad-25\u002F",{"id":1941,"name":1942,"slug":1943,"description":1904,"feature_image":8,"visibility":1910,"og_image":8,"og_title":8,"og_description":8,"twitter_image":8,"twitter_title":8,"twitter_description":8,"meta_title":8,"meta_description":8,"codeinjection_head":8,"codeinjection_foot":8,"canonical_url":8,"accent_color":8,"url":1944},"619d1c0fdf4bcb00010bbfce","[CTA] Need help with multilingual SEO of your website? 🌍","cta-20","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fcta-20\u002F",{"id":1946,"name":1947,"slug":1948,"description":8,"feature_image":8,"visibility":1910,"og_image":8,"og_title":8,"og_description":8,"twitter_image":8,"twitter_title":8,"twitter_description":8,"meta_title":8,"meta_description":8,"codeinjection_head":8,"codeinjection_foot":8,"canonical_url":8,"accent_color":8,"url":1949},"60fffb486f8ebe0001bd8ddd","[COMSHARE]","comshare","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fcomshare\u002F",{"id":1861,"name":1862,"slug":1863,"profile_image":1864,"cover_image":8,"bio":1915,"website":1916,"location":8,"facebook":8,"twitter":8,"meta_title":8,"meta_description":8,"url":1917},{"id":1920,"name":1384,"slug":1833,"description":1384,"feature_image":8,"visibility":1910,"og_image":8,"og_title":8,"og_description":8,"twitter_image":8,"twitter_title":8,"twitter_description":8,"meta_title":8,"meta_description":8,"codeinjection_head":8,"codeinjection_foot":8,"canonical_url":8,"accent_color":8,"url":1921},"https:\u002F\u002Fghost.localazy.com\u002Fs02-ep03-bridging-the-gap-podcast-content-driven-growth\u002F",[1954,1971,1990],{"id":1955,"owner":1956,"created_by":8,"sort":8,"title":1961,"slug":1962,"modified_on":53,"created_on":1963,"pinned":229,"badge":8,"priority":1824,"main_image":1964,"status":4,"tags":1965,"dictionary":1970,"reading_time":1835,"excerpt":-1,"og_title":53,"og_description":53,"og_image":53},"665d9cb634f1ce00011a0d19",{"id":1957,"first_name":1958,"last_name":53,"slug":1959,"avatar":1960},"65647a510470910001942873","Simona Rahmanova","simona-rahmanova","https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F03\u002Fsimona.png","Localization 101 | Basic concepts for newcomers","localization-101-basic-concepts-a-beginner-needs-to-know","2024-07-29T15:24:00.000+02:00","https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F06\u002Flocalization-101.png",[1966,1967],{"id":278,"created_on":1828,"status":4,"label":1384,"slug":1833,"on_index_page":230},{"id":278,"created_on":1828,"status":4,"label":1968,"slug":1969,"on_index_page":229},"Guide","guide",[],{"id":1972,"owner":1973,"created_by":8,"sort":8,"title":1978,"slug":1979,"modified_on":53,"created_on":1980,"pinned":229,"badge":8,"priority":1824,"main_image":1981,"status":4,"tags":1982,"dictionary":1989,"reading_time":1835,"excerpt":-1,"og_title":53,"og_description":53,"og_image":53},"62333a8ddf4bcb00010beac5",{"id":1974,"first_name":1975,"last_name":53,"slug":1976,"avatar":1977},"61dc4f36df4bcb00010bd510","Gletjan Muco","gletjan-muco","https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F09\u002FProfile-Pic---Blue-Background.jpeg","How to localize & translate your website in three steps with Localazy?","how-to-localize-translate-website-in-three-steps-localazy","2022-08-10T20:00:37.000+02:00","https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2022\u002F04\u002Flocalization---translation-in-3-steps.png",[1983,1987,1988],{"id":1984,"created_on":1828,"status":4,"label":1985,"slug":1986,"on_index_page":229},619,"SEO","seo",{"id":278,"created_on":1828,"status":4,"label":1874,"slug":1875,"on_index_page":229},{"id":278,"created_on":1828,"status":4,"label":1384,"slug":1833,"on_index_page":230},[],{"id":1991,"owner":1992,"created_by":8,"sort":8,"title":1997,"slug":1998,"modified_on":53,"created_on":1999,"pinned":229,"badge":8,"priority":1824,"main_image":2000,"status":4,"tags":2001,"dictionary":2009,"reading_time":1835,"excerpt":-1,"og_title":53,"og_description":53,"og_image":53},"60c5078acf7b6a0001d1fd92",{"id":1993,"first_name":1994,"last_name":53,"slug":1995,"avatar":1996},"6062ecfd2a37af00016d4146","Jakub Dubec","jakub-dubec","https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F12\u002Fkuba.png","True Continuous Localization - Localazy®","true-continuous-localization-localazy","2021-06-30T17:10:00.000+02:00","https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2021\u002F06\u002Flocalazy-ContinousLocalization_02.png",[2002,2003,2006],{"id":278,"created_on":1828,"status":4,"label":1384,"slug":1833,"on_index_page":230},{"id":278,"created_on":1828,"status":4,"label":2004,"slug":2005,"on_index_page":229},"Automated Localization","automated-localization",{"id":278,"created_on":1828,"status":4,"label":2007,"slug":2008,"on_index_page":229},"CI","ci",[],{"id":1293,"sort":8,"created_on":2011,"name":2012,"cta_link":1938,"banner_image":2013},"2025-03-28T15:13:54.000Z","Ambassador",{"id":2014},"02b7af9a-80c3-40cc-8fc2-715d68c9f223"]