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This process often involves more than just translation, and may include adjusting graphics, changing text length to accommodate different writing systems, and modifying the product's layout to fit cultural differences.\n\nInternationalization and localization are essential components of **[globalization](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fglobalization)** (g11n) and play a key role in expanding a product's reach and success. It's important to ensure that any Creative Commons attribution is considered during localization to prevent copyright infringement.\n\nBy localizing products, companies can reach new markets and increase their customer base, ultimately helping their business grow and thrive. The number of letters in the term i18n and l10n refers to the number of characters between the first and last letters in the term, and is used as a shorthand for internationalization and localization, respectively.",[1900,1901,1903,1905,1907],{"id":20,"slug":1829},{"id":33,"slug":1902},"translation",{"id":57,"slug":1904},"gilt",{"id":358,"slug":1906},"translation-management-system-tms",{"id":1908,"slug":1909},79,"internationalization","What’s the secret to making better decisions when entering new markets? In this episode, Itamar Gilad explains why testing ideas backed on solid data helps you move faster and smarter.","\u003Cp>In this episode of \u003Cstrong>Bridging the Gap\u003C\u002Fstrong>, coach and author \u003Ca href=\"https:\u002F\u002Fx.com\u002FItamarGilad\u002F\">\u003Cstrong>Itamar Gilad\u003C\u002Fstrong>\u003C\u002Fa>, known for his product work at Google and Microsoft, sits down with co-hosts \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fauthor\u002Fmarta-g-coloma\u002F\">Marta G. Coloma\u003C\u002Fa> and \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fauthor\u002Fjan-bilek\u002F\">Jan Bílek\u003C\u002Fa> to cut through the noise around evidence-guided decision-making. We skip the buzzwords and get to the crux of the matter: how can you make data-based decisions without completely ignoring your intuition? We unpack where product teams often get stuck and explore how this approach saves resources when foraying into new markets.\u003C\u002Fp>\u003Ch2 id=\"the-highlights\">📝 The highlights \u003Ca class=\"markdownit-header-anchor\" href=\"#the-highlights\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Ch3 id=\"its-not-about-removing-human-judgment\">It’s not about removing human judgment \u003Ca class=\"markdownit-header-anchor\" href=\"#its-not-about-removing-human-judgment\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>Itamar compares product managers to judges and doctors who always rely on evidence before making decisions. \u003Cstrong>Judges ask for proof and doctors run tests, so product teams should do the same when building. \u003C\u002Fstrong>This means that, while intuition and experience remain important, they must be paired with solid evidence to avoid costly mistakes and improve outcomes. In the end, experimenting hoping untested approaches work ends up being much more expensive than build strategies based on data.\u003C\u002Fp>\u003Ch3 id=\"does-it-slow-you-down\">Does it slow you down? \u003Ca class=\"markdownit-header-anchor\" href=\"#does-it-slow-you-down\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>Many fear evidence-guided approaches will delay product development. Itamar challenges this by showing how \u003Cstrong>rushing into development without proper research wastes time because many ideas fail\u003C\u002Fstrong>. Instead, by testing and eliminating weak ideas early, teams actually speed up delivering meaningful value, because the goal isn’t just to ship features, but to ship what truly matters.\u003C\u002Fp>\u003Cp>As Itamar puts it eloquently, \"If you take the time to do research and discovery, \u003Cstrong>to eliminate the bad ideas and double down on the good ones\u003C\u002Fstrong>, you're actually expediting the delivery of value, which is really what we care about. We're not in the business of shipping bits. We're in the business of shipping value.\"\u003C\u002Fp>\u003Ch3 id=\"localization-decisions-backed-by-data\">Localization decisions backed by data \u003Ca class=\"markdownit-header-anchor\" href=\"#localization-decisions-backed-by-data\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>Expanding internationally requires thoughtful decisions backed by data. Localization teams face plenty of challenges, \u003Cstrong>and applying an evidence-based mindset helps prioritize efforts, validate market assumptions, and reduce costly errors\u003C\u002Fstrong>. We loved hearing Itamar’s practical tips to make this a reality —  and we hope you enjoy the conversation below, too!\u003C\u002Fp>\u003Ch2 id=\"star-quote\">🌟 Star quote \u003Ca class=\"markdownit-header-anchor\" href=\"#star-quote\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F05\u002FBTG-guest-quote-1.png\" class=\"kg-image\" alt loading=\"lazy\" width=\"1200\" height=\"546\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2025\u002F05\u002FBTG-guest-quote-1.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2025\u002F05\u002FBTG-guest-quote-1.png 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F05\u002FBTG-guest-quote-1.png 1200w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch2 id=\"watch-and-listen\">🎙️ Watch & listen \u003Ca class=\"markdownit-header-anchor\" href=\"#watch-and-listen\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Ch3 id=\"youtube\">YouTube \u003Ca class=\"markdownit-header-anchor\" href=\"#youtube\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cfigure class=\"kg-card kg-embed-card\">\u003Ciframe width=\"200\" height=\"113\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FVD04Jpr2C7k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen title=\"Evidence-guided decision-making for market expansion (w\u002F Itamar Gilad) | Bridging the Gap #2, S02\">\u003C\u002Fiframe>\u003C\u002Ffigure>\u003Ch3 id=\"spotify\">Spotify \u003Ca class=\"markdownit-header-anchor\" href=\"#spotify\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cfigure class=\"kg-card kg-embed-card\">\u003Ciframe style=\"border-radius: 12px\" width=\"624\" height=\"351\" title=\"Spotify Embed: Evidence-guided decision-making for market expansion (w\u002F Itamar Gilad) | Bridging the Gap #2, S02\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\u002F\u002Fopen.spotify.com\u002Fembed\u002Fepisode\u002F6DjKv4dvt1B0oCiZvLpMpY\u002Fvideo?si=3OlLhiQCQj6YLLIcSqP3Ow&utm_source=oembed\">\u003C\u002Fiframe>\u003C\u002Ffigure>\u003Ch2 id=\"additional-resources\">🗞️ Additional resources \u003Ca class=\"markdownit-header-anchor\" href=\"#additional-resources\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cul>\u003Cli>\u003Ca href=\"https:\u002F\u002Fitamargilad.com\">Itamar Gilad’s website\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Fitamargilad.com\u002Fgist-framework\u002F\">GIST Framework overview\u003C\u002Fa> by Itamar Gilad\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Frealproductwork.substack.com\u002F\" rel=\"noopener noreferrer nofollow\">The Real Product Work\u003C\u002Fa> by Jan Bílek (Substack)\u003C\u002Fli>\u003C\u002Ful>\u003Ch2 id=\"related-episodes\">📹 Related episodes \u003Ca class=\"markdownit-header-anchor\" href=\"#related-episodes\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cfigure class=\"kg-card kg-bookmark-card\">\u003Ca class=\"kg-bookmark-container\" href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fs01-ep-01-bridging-the-gap-podcast\">\u003Cdiv class=\"kg-bookmark-content\">\u003Cdiv class=\"kg-bookmark-title\">Marketing strategies to propel your growth | Bridging the Gap Podcast, S01 EP01\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-description\">In our first episode ever, we explore how to choose the right go-to-market strategy and stay patient with growth with CMO consultant Lukas Mehnert.\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-metadata\">\u003Cimg class=\"kg-bookmark-icon\" src=\"https:\u002F\u002Flocalazy.com\u002Ffavicon.ico\" alt=\"\">\u003Cspan class=\"kg-bookmark-author\">Localazy\u003C\u002Fspan>\u003Cspan class=\"kg-bookmark-publisher\">Bridging the Gap\u003C\u002Fspan>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-thumbnail\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F05\u002FBTG-PC-S1Ep01.png\" alt=\"\">\u003C\u002Fdiv>\u003C\u002Fa>\u003C\u002Ffigure>\u003Cblockquote>\u003Cem>📲 \u003C\u002Fem>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fbridging-the-gap-podcast-btg\u002F\" rel=\"noopener noreferrer nofollow\">\u003Cem>Follow the podcast on LinkedIn\u003C\u002Fem>\u003C\u002Fa>\u003Cem> for premiere notifications and updates\u003C\u002Fem>\u003C\u002Fblockquote>\u003Ch2 id=\"connect-with-the-guest-and-hosts\">💌 Connect with the guest & hosts \u003Ca class=\"markdownit-header-anchor\" href=\"#connect-with-the-guest-and-hosts\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cul>\u003Cli>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fitamar-gilad\u002F\" rel=\"noopener noreferrer nofollow\">Itamar Gilad\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fxbilek18\u002F\" rel=\"noopener noreferrer nofollow\">Jan Bílek\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fmartagcoloma\u002F\" rel=\"noopener noreferrer nofollow\">Marta G. Coloma\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003Ch2 id=\"more-on-the-blog\">📚 More on the blog  \u003Ca class=\"markdownit-header-anchor\" href=\"#more-on-the-blog\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>The GIST framework by Itamar Gilad is something we have tested ourselves at Localazy, and it significantly boosted our team's performance. You can read about our experience in the overview below. For more product management content related to localization, check out our articles \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ftags\u002Fproduct-management\">here\u003C\u002Fa>.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-bookmark-card\">\u003Ca class=\"kg-bookmark-container\" href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Flocalazy-a-gist-powered-company\">\u003Cdiv class=\"kg-bookmark-content\">\u003Cdiv class=\"kg-bookmark-title\">How GIST helped the Localazy team track progress & thrive\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-description\">Does producing good ideas that suit your customer needs and following up with them without excessive management overhead sound like a dream? It isn’t: it’s called GIST planning. Here’s how Localazy has adopted this business framework.\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-metadata\">\u003Cimg class=\"kg-bookmark-icon\" src=\"https:\u002F\u002Flocalazy.com\u002Ffavicon.ico\" alt=\"\">\u003Cspan class=\"kg-bookmark-author\">Localazy\u003C\u002Fspan>\u003Cspan class=\"kg-bookmark-publisher\">Marta G. Coloma\u003C\u002Fspan>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-thumbnail\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F09\u002FGIST-introduction.png\" alt=\"\">\u003C\u002Fdiv>\u003C\u002Fa>\u003C\u002Ffigure>\u003Ch2 id=\"about-localazy\">🚀 About Localazy \u003Ca class=\"markdownit-header-anchor\" href=\"#about-localazy\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>Localazy is a complete automated localization solution for your digital products. We make your software, apps, and content multilingual and ready for international audiences with developer-friendly features, TMS tools, and professional translation services.\u003C\u002Fp>\u003Cp>First time here? Check out our \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdocs\u002Fgeneral\u002Fgetting-started-with-localazy\">getting started guide\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fpricing\">find your plan\u003C\u002Fa>, or \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fcontact\">contact us \u003C\u002Fa>with any questions. We're here to help you with your localization and i18n journey.\u003C\u002Fp>",{"id":61,"status":5,"created_on":1913,"modified_on":1914,"icon":1915,"header":1916,"description":1917,"button_label":1918,"link":1919},"2022-03-17T12:23:03.000Z","2024-01-18T13:15:16.000Z","app","Try Localazy today","Start localizing your project today with our TMS! Enjoy localization on autopilot and order professional translation services, all from the same spot.","Register","register",{"slug":1866,"id":1859,"uuid":1921,"title":1865,"html":1922,"comment_id":1859,"feature_image":1869,"featured":227,"visibility":1923,"email_recipient_filter":1924,"created_at":1925,"updated_at":1867,"published_at":1868,"custom_excerpt":1910,"codeinjection_head":10,"codeinjection_foot":10,"custom_template":10,"canonical_url":10,"tags":1926,"authors":1958,"primary_author":1963,"primary_tag":1964,"url":1965,"excerpt":1910,"reading_time":25,"access":229,"send_email_when_published":227,"og_image":10,"og_title":10,"og_description":10,"twitter_image":10,"twitter_title":10,"twitter_description":10,"meta_title":10,"meta_description":10,"email_subject":10,"frontmatter":10,"dictionary":1879,"cta":1912,"plainTags":1870},"8facc070-a808-4297-b31f-4d9f62a95fa1","\u003Cp>In this episode of \u003Cstrong>Bridging the Gap\u003C\u002Fstrong>, coach and author \u003Ca href=\"https:\u002F\u002Fx.com\u002FItamarGilad\u002F\">\u003Cstrong>Itamar Gilad\u003C\u002Fstrong>\u003C\u002Fa>, known for his product work at Google and Microsoft, sits down with co-hosts \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fauthor\u002Fmarta-g-coloma\u002F\">Marta G. Coloma\u003C\u002Fa> and \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fauthor\u002Fjan-bilek\u002F\">Jan Bílek\u003C\u002Fa> to cut through the noise around evidence-guided decision-making. We skip the buzzwords and get to the crux of the matter: how can you make data-based decisions without completely ignoring your intuition? We unpack where product teams often get stuck and explore how this approach saves resources when foraying into new markets.\u003C\u002Fp>\u003Ch2 id=\"%F0%9F%93%9D-the-highlights\">📝 The highlights\u003C\u002Fh2>\u003Ch3 id=\"it%E2%80%99s-not-about-removing-human-judgment\">It’s not about removing human judgment\u003C\u002Fh3>\u003Cp>Itamar compares product managers to judges and doctors who always rely on evidence before making decisions. \u003Cstrong>Judges ask for proof and doctors run tests, so product teams should do the same when building. \u003C\u002Fstrong>This means that, while intuition and experience remain important, they must be paired with solid evidence to avoid costly mistakes and improve outcomes. In the end, experimenting hoping untested approaches work ends up being much more expensive than build strategies based on data.\u003C\u002Fp>\u003Ch3 id=\"does-it-slow-you-down\">Does it slow you down?\u003C\u002Fh3>\u003Cp>Many fear evidence-guided approaches will delay product development. Itamar challenges this by showing how \u003Cstrong>rushing into development without proper research wastes time because many ideas fail\u003C\u002Fstrong>. Instead, by testing and eliminating weak ideas early, teams actually speed up delivering meaningful value, because the goal isn’t just to ship features, but to ship what truly matters.\u003C\u002Fp>\u003Cp>As Itamar puts it eloquently, \"If you take the time to do research and discovery, \u003Cstrong>to eliminate the bad ideas and double down on the good ones\u003C\u002Fstrong>, you're actually expediting the delivery of value, which is really what we care about. We're not in the business of shipping bits. We're in the business of shipping value.\"\u003C\u002Fp>\u003Ch3 id=\"localization-decisions-backed-by-data\">Localization decisions backed by data\u003C\u002Fh3>\u003Cp>Expanding internationally requires thoughtful decisions backed by data. Localization teams face plenty of challenges, \u003Cstrong>and applying an evidence-based mindset helps prioritize efforts, validate market assumptions, and reduce costly errors\u003C\u002Fstrong>. We loved hearing Itamar’s practical tips to make this a reality —  and we hope you enjoy the conversation below, too!\u003C\u002Fp>\u003Ch2 id=\"%F0%9F%8C%9F-star-quote\">🌟 Star quote\u003C\u002Fh2>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F05\u002FBTG-guest-quote-1.png\" class=\"kg-image\" alt loading=\"lazy\" width=\"1200\" height=\"546\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2025\u002F05\u002FBTG-guest-quote-1.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2025\u002F05\u002FBTG-guest-quote-1.png 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F05\u002FBTG-guest-quote-1.png 1200w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch2 id=\"%F0%9F%8E%99%EF%B8%8F-watch-listen\">🎙️ Watch & listen\u003C\u002Fh2>\u003Ch3 id=\"youtube\">YouTube\u003C\u002Fh3>\u003Cfigure class=\"kg-card kg-embed-card\">\u003Ciframe width=\"200\" height=\"113\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FVD04Jpr2C7k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen title=\"Evidence-guided decision-making for market expansion (w\u002F Itamar Gilad) | Bridging the Gap #2, S02\">\u003C\u002Fiframe>\u003C\u002Ffigure>\u003Ch3 id=\"spotify\">Spotify\u003C\u002Fh3>\u003Cfigure class=\"kg-card kg-embed-card\">\u003Ciframe style=\"border-radius: 12px\" width=\"624\" height=\"351\" title=\"Spotify Embed: Evidence-guided decision-making for market expansion (w\u002F Itamar Gilad) | Bridging the Gap #2, S02\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\u002F\u002Fopen.spotify.com\u002Fembed\u002Fepisode\u002F6DjKv4dvt1B0oCiZvLpMpY\u002Fvideo?si=3OlLhiQCQj6YLLIcSqP3Ow&utm_source=oembed\">\u003C\u002Fiframe>\u003C\u002Ffigure>\u003Ch2 id=\"%F0%9F%97%9E%EF%B8%8F-additional-resources\">🗞️ Additional resources\u003C\u002Fh2>\u003Cul>\u003Cli>\u003Ca href=\"https:\u002F\u002Fitamargilad.com\">Itamar Gilad’s website\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Fitamargilad.com\u002Fgist-framework\u002F\">GIST Framework overview\u003C\u002Fa> by Itamar Gilad\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Frealproductwork.substack.com\u002F\" rel=\"noopener noreferrer nofollow\">The Real Product Work\u003C\u002Fa> by Jan Bílek (Substack)\u003C\u002Fli>\u003C\u002Ful>\u003Ch2 id=\"%F0%9F%93%B9-related-episodes\">📹 Related episodes\u003C\u002Fh2>\u003Cfigure class=\"kg-card kg-bookmark-card\">\u003Ca class=\"kg-bookmark-container\" href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fs01-ep-01-bridging-the-gap-podcast\">\u003Cdiv class=\"kg-bookmark-content\">\u003Cdiv class=\"kg-bookmark-title\">Marketing strategies to propel your growth | Bridging the Gap Podcast, S01 EP01\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-description\">In our first episode ever, we explore how to choose the right go-to-market strategy and stay patient with growth with CMO consultant Lukas Mehnert.\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-metadata\">\u003Cimg class=\"kg-bookmark-icon\" src=\"https:\u002F\u002Flocalazy.com\u002Ffavicon.ico\" alt=\"\">\u003Cspan class=\"kg-bookmark-author\">Localazy\u003C\u002Fspan>\u003Cspan class=\"kg-bookmark-publisher\">Bridging the Gap\u003C\u002Fspan>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-thumbnail\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F05\u002FBTG-PC-S1Ep01.png\" alt=\"\">\u003C\u002Fdiv>\u003C\u002Fa>\u003C\u002Ffigure>\u003Cblockquote>\u003Cem>📲 \u003C\u002Fem>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fbridging-the-gap-podcast-btg\u002F\" rel=\"noopener noreferrer nofollow\">\u003Cem>Follow the podcast on LinkedIn\u003C\u002Fem>\u003C\u002Fa>\u003Cem> for premiere notifications and updates\u003C\u002Fem>\u003C\u002Fblockquote>\u003Ch2 id=\"%F0%9F%92%8C-connect-with-the-guest-hosts\">💌 Connect with the guest & hosts\u003C\u002Fh2>\u003Cul>\u003Cli>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fitamar-gilad\u002F\" rel=\"noopener noreferrer nofollow\">Itamar Gilad\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fxbilek18\u002F\" rel=\"noopener noreferrer nofollow\">Jan Bílek\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fmartagcoloma\u002F\" rel=\"noopener noreferrer nofollow\">Marta G. Coloma\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003Ch2 id=\"%F0%9F%93%9A-more-on-the-blog\">📚 More on the blog \u003C\u002Fh2>\u003Cp>The GIST framework by Itamar Gilad is something we have tested ourselves at Localazy, and it significantly boosted our team's performance. You can read about our experience in the overview below. For more product management content related to localization, check out our articles \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ftags\u002Fproduct-management\">here\u003C\u002Fa>.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-bookmark-card\">\u003Ca class=\"kg-bookmark-container\" href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Flocalazy-a-gist-powered-company\">\u003Cdiv class=\"kg-bookmark-content\">\u003Cdiv class=\"kg-bookmark-title\">How GIST helped the Localazy team track progress & thrive\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-description\">Does producing good ideas that suit your customer needs and following up with them without excessive management overhead sound like a dream? It isn’t: it’s called GIST planning. Here’s how Localazy has adopted this business framework.\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-metadata\">\u003Cimg class=\"kg-bookmark-icon\" src=\"https:\u002F\u002Flocalazy.com\u002Ffavicon.ico\" alt=\"\">\u003Cspan class=\"kg-bookmark-author\">Localazy\u003C\u002Fspan>\u003Cspan class=\"kg-bookmark-publisher\">Marta G. Coloma\u003C\u002Fspan>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-thumbnail\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F09\u002FGIST-introduction.png\" alt=\"\">\u003C\u002Fdiv>\u003C\u002Fa>\u003C\u002Ffigure>\u003Ch2 id=\"%F0%9F%9A%80-about-localazy\">🚀 About Localazy\u003C\u002Fh2>\u003Cp>Localazy is a complete automated localization solution for your digital products. We make your software, apps, and content multilingual and ready for international audiences with developer-friendly features, TMS tools, and professional translation services.\u003C\u002Fp>\u003Cp>First time here? Check out our \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdocs\u002Fgeneral\u002Fgetting-started-with-localazy\">getting started guide\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fpricing\">find your plan\u003C\u002Fa>, or \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fcontact\">contact us \u003C\u002Fa>with any questions. We're here to help you with your localization and i18n journey.\u003C\u002Fp>","public","none","2025-05-27T15:58:29.000+02:00",[1927,1930,1933,1936,1941,1947,1953],{"id":1928,"name":1872,"slug":1873,"description":10,"feature_image":10,"visibility":1923,"og_image":10,"og_title":10,"og_description":10,"twitter_image":10,"twitter_title":10,"twitter_description":10,"meta_title":10,"meta_description":10,"codeinjection_head":10,"codeinjection_foot":10,"canonical_url":10,"accent_color":10,"url":1929},"63c14bc0047091000193987a","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fproduct-management\u002F",{"id":1931,"name":1832,"slug":1833,"description":10,"feature_image":10,"visibility":1923,"og_image":10,"og_title":10,"og_description":10,"twitter_image":10,"twitter_title":10,"twitter_description":10,"meta_title":10,"meta_description":10,"codeinjection_head":10,"codeinjection_foot":10,"canonical_url":10,"accent_color":10,"url":1932},"646f62c9047091000193c8db","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fbusiness-development\u002F",{"id":1934,"name":1877,"slug":1878,"description":10,"feature_image":10,"visibility":1923,"og_image":10,"og_title":10,"og_description":10,"twitter_image":10,"twitter_title":10,"twitter_description":10,"meta_title":10,"meta_description":10,"codeinjection_head":10,"codeinjection_foot":10,"canonical_url":10,"accent_color":10,"url":1935},"682c64b163350c0001d5ab17","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fpodcast\u002F",{"id":1937,"name":1938,"slug":1939,"description":1885,"feature_image":10,"visibility":1923,"og_image":10,"og_title":10,"og_description":10,"twitter_image":10,"twitter_title":10,"twitter_description":10,"meta_title":10,"meta_description":10,"codeinjection_head":10,"codeinjection_foot":10,"canonical_url":10,"accent_color":10,"url":1940},"652e724d0470910001941048","[DICT] GIST","term-131","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fterm-131\u002F",{"id":1942,"name":1943,"slug":1944,"description":1945,"feature_image":10,"visibility":1923,"og_image":10,"og_title":10,"og_description":10,"twitter_image":10,"twitter_title":10,"twitter_description":10,"meta_title":10,"meta_description":10,"codeinjection_head":10,"codeinjection_foot":10,"canonical_url":10,"accent_color":10,"url":1946},"60a37fc7cf7b6a0001d1f11f","[DICT] Localization","term-2","Localization is a process of preparing a product for a particular market.","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fterm-2\u002F",{"id":1948,"name":1949,"slug":1950,"description":1951,"feature_image":10,"visibility":1923,"og_image":10,"og_title":10,"og_description":10,"twitter_image":10,"twitter_title":10,"twitter_description":10,"meta_title":10,"meta_description":10,"codeinjection_head":10,"codeinjection_foot":10,"canonical_url":10,"accent_color":10,"url":1952},"67e6bcb263350c0001d58926","[AD] Ambassador","ad-25","https:\u002F\u002Flocalazy.com\u002Fblog\u002Flocalazy-ambassador-program-free-localization-features","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fad-25\u002F",{"id":1954,"name":1955,"slug":1956,"description":1917,"feature_image":10,"visibility":1923,"og_image":10,"og_title":10,"og_description":10,"twitter_image":10,"twitter_title":10,"twitter_description":10,"meta_title":10,"meta_description":10,"codeinjection_head":10,"codeinjection_foot":10,"canonical_url":10,"accent_color":10,"url":1957},"60a37fc7cf7b6a0001d1f118","[CTA] Try Localazy today","cta-10","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fcta-10\u002F",[1959],{"id":1861,"name":1862,"slug":1863,"profile_image":1864,"cover_image":10,"bio":1960,"website":1961,"location":10,"facebook":10,"twitter":10,"meta_title":10,"meta_description":10,"url":1962},"The podcast where we talk about businesses going global with the help of localization.","https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fbridging-the-gap-podcast-btg\u002F","https:\u002F\u002Fghost.localazy.com\u002Fauthor\u002Fbridging-the-gap\u002F",{"id":1861,"name":1862,"slug":1863,"profile_image":1864,"cover_image":10,"bio":1960,"website":1961,"location":10,"facebook":10,"twitter":10,"meta_title":10,"meta_description":10,"url":1962},{"id":1928,"name":1872,"slug":1873,"description":10,"feature_image":10,"visibility":1923,"og_image":10,"og_title":10,"og_description":10,"twitter_image":10,"twitter_title":10,"twitter_description":10,"meta_title":10,"meta_description":10,"codeinjection_head":10,"codeinjection_foot":10,"canonical_url":10,"accent_color":10,"url":1929},"https:\u002F\u002Fghost.localazy.com\u002Fs02-ep-02-bridging-the-gap-podcast\u002F",[1967,1985,2003],{"id":1968,"owner":1969,"created_by":10,"sort":10,"title":1974,"slug":1975,"modified_on":194,"created_on":1976,"pinned":227,"badge":10,"priority":1824,"main_image":1977,"status":5,"tags":1978,"dictionary":1984,"reading_time":1838,"excerpt":-1,"og_title":194,"og_description":194,"og_image":194},"6761401634f1ce00011a6454",{"id":1970,"first_name":1971,"last_name":194,"slug":1972,"avatar":1973},"65647a510470910001942873","Simona 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Martin","dan-martin","https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F12\u002Fdan-martin.png","Localization for managers: Guide to choosing the right 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