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TMS platforms are widely used in localization projects to handle large amounts of text efficiently. \n\nThey support features like translation memories, glossaries, and automated workflows. This makes the translation process faster and more consistent, especially for businesses that need content in multiple languages. [CAT tools](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fcat-tool) are a subtype of TMSs.\n\nTranslation management systems [like Localazy](https:\u002F\u002Flocalazy.com\u002Fterm\u002Ftranslation-management-system) usually consist of two parts. One takes care of workflow management and the second one aids with the translation process using different technologies and methods, such as:\n\n* [Machine translation](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fmachine-translation)\n* [Translation Memory](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Ftranslation-memory)\n\nThese systems are ideal for large-scale translation projects, as they provide a vast range of features. \n\n## ☝️ Top features of a TMS:\n\n* Centralizes translation tasks in one platform.\n* Assigns jobs to translators and tracks progress.\n* Uses a translation memory to avoid repeated translations.\n* Ensures consistency with built-in term bases.\n* Helps companies scale content across languages.\n\nWith a TMS, teams can work together smoothly to manage translations. It provides the tools needed to keep projects on track and ensures high-quality results every time. However, they can be pricey for single users or small teams who may benefit from them as well, especially for [quality assurance](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fqa-quality-assurance) processes.",[1901,1902,1904],{"id":295,"slug":1484},{"id":844,"slug":1903},"cat-tool",{"id":1033,"slug":1469},"Do you think that an English version of your product\u002Fwebsite is enough? Your users speak English, so you don't need to localize, right? Read why that's a myth in the article.","\u003Cp>🤔 \"To localize or not to localize, that is the question.\" \u003C\u002Fp>\u003Cp>Or at least, it's a question you \u003Cem>should\u003C\u002Fem> be asking if you're not already localizing your product or marketing content. \u003C\u002Fp>\u003Cp>And the answer is simple - \u003Cstrong>Yes!\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Especially if you have business aspirations of taking your brand global or expanding your sales into overseas territories. Additionally, even if your business is strictly local, there will likely be \u003Ca href=\"https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FList_of_countries_ranked_by_ethnic_and_cultural_diversity_level\">multicultural neighbors\u003C\u002Fa>, in other words - inhabitants with cultural and linguistic differences. If you are able to serve them, you will become a preferred service provider in comparison with your local competitors. 🚀\u003C\u002Fp>\u003Cp>☝️ \u003Cstrong>Thinking that \"our customers or users speak English; therefore we don't need to localize\" is a trap that many businesses fall into. \u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>When you consider that \u003Cem>only 4.5% of the world's population are native English speakers\u003C\u002Fem>, with a further 19% speaking it as a second language, to varying levels of proficiency, it quickly becomes clear that \"everybody speaks English\" is a myth. \u003Cbr>\u003Cbr>In other words, \u003Cstrong>more than 75% of the global population doesn't speak any English at all! \u003C\u002Fstrong>😮\u003C\u002Fp>\u003Cp>In this article, we'll dig a little deeper into the truth of how the language barriers affect sales and business growth, before setting out a strategy that you can apply to localize your product and marketing content to improve your SEO.\u003C\u002Fp>\u003Ch2 id=\"the-impact-of-language-on-sales-and-marketing\">📈 The Impact of Language on Sales and Marketing \u003Ca class=\"markdownit-header-anchor\" href=\"#the-impact-of-language-on-sales-and-marketing\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>We're going to challenge the assumption that everybody speaks English these days, and you don't need to worry about \u003Ca href=\"\u002Fdictionary\u002Flocalization\">localization\u003C\u002Fa>. This is a myth that can be very damaging to any marketing efforts outside of native English-speaking countries and regions.\u003C\u002Fp>\u003Cp>In 2021 it was estimated that there the total number of English speakers, both native speakers and those who speak it as a second language, stood at 1.35 billion out of a total global population of nearly 8 billion.\u003C\u002Fp>\u003Cp>The fact that there are nearly 7 billion people around the world that don't speak any English blows the myth out of the water. But there are other factors beyond this that affect the success of global marketing efforts. 🌍 \u003C\u002Fp>\u003Cp>It may surprise you to find out that \u003Cstrong>people who speak English as a second language are less likely to buy products that are not marketed in their native tongue\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>A \u003Ca href=\"https:\u002F\u002Finsights.csa-research.com\u002Freportaction\u002F305013126\u002FMarketing\">recent study\u003C\u002Fa> carried out by the Common Sense Advisory revealed that 40% of non-native English speakers wouldn't buy something that is marketed in another language, and 65% prefer content that is produced in their native language.\u003C\u002Fp>\u003Cp>The hesitance to make purchasing decisions based on non-native content is most noticeable when it comes to product reviews, with 73% preferring reviews that are written in their own language. \u003C\u002Fp>\u003Cp>The preference for native language content isn't limited to B2C sales and marketing. B2B buyers also lean towards native content. For instance, for European countries such as France and Germany, using the native language as the language of business is a matter of national pride. 🤝\u003C\u002Fp>\u003Ch2 id=\"the-importance-of-localization-case-study-of-netflix\">🎞️ The Importance of Localization - Case Study of Netflix \u003Ca class=\"markdownit-header-anchor\" href=\"#the-importance-of-localization-case-study-of-netflix\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>Successfully overcoming language barriers to reach a wider global audience involves developing a solid localization and multilingual SEO approach and strategy.\u003C\u002Fp>\u003Cp>Take \u003Cstrong>Netflix\u003C\u002Fstrong>, for example. The multinational streaming service recently revealed that 90% of people that watched \u003Cem>Dark\u003C\u002Fem>, a TV series filmed in German, lived outside of Germany. One of the secrets of their success has been to offer global audiences a localized experience, with \u003Ca href=\"\u002Fsrt\">subtitles\u003C\u002Fa> and dubbing in multiple languages. \u003C\u002Fp>\u003Cp>More interestingly, the key factor to their global success has been the localization of their app and user interface (UI) to suit different countries. Netflix launched its streaming service in the USA in 2007, and by 2018 it had nearly 150 million subscribers worldwide, with more than half of those based overseas. \u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2022\u002F01\u002Fimage-11.png\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1333\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2022\u002F01\u002Fimage-11.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2022\u002F01\u002Fimage-11.png 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2022\u002F01\u002Fimage-11.png 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2022\u002F01\u002Fimage-11.png 2250w\" sizes=\"(min-width: 720px) 720px\">\u003Cfigcaption>Netflix & Localization\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp>But one of the most significant contributors to Netflix's success has undoubtedly been their focus on international and multilingual SEO. To improve their organic search performance, Netflix took a three-pronged approach:\u003C\u002Fp>\u003Cul>\u003Cli>🔎 \u003Cstrong>Multilingual keyword research\u003C\u002Fstrong> - Including different languages within their content, meta-titles, and meta-descriptions, i.e., both on-page and off-page SEO. Netflix paid particular attention to Spanish, the \u003Ca href=\"https:\u002F\u002Fwww.babbel.com\u002Fen\u002Fmagazine\u002Fthe-10-most-spoken-languages-in-the-world\">second most natively spoken language worldwide\u003C\u002Fa>, making it an attractive market to target.\u003C\u002Fli>\u003Cli>📚 \u003Cstrong>Localized content\u003C\u002Fstrong> - Optimizing content to appeal to different nationalities has been a cornerstone of Netflix's approach, both in terms of SEO content and on their streaming platform.\u003C\u002Fli>\u003Cli>🔧 \u003Cstrong>Localized technical SEO\u003C\u002Fstrong> - Netflix used a combination of geo-targeting and hreflang annotation to ensure that their platform and website appeared correctly on the different multinational versions of Google.\u003C\u002Fli>\u003C\u002Ful>\u003Cblockquote>Read my previous article on \u003Ca href=\"\u002Fblog\u002Fgoing-global-with-multilingual-seo\">How to Go Global with Multilingual SEO\u003C\u002Fa>\u003C\u002Fblockquote>\u003Ch2 id=\"the-road-to-localized-success\">🎖️ The Road to Localized Success \u003Ca class=\"markdownit-header-anchor\" href=\"#the-road-to-localized-success\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>Another surprising fact is that \u003Cstrong>56% of non-native English speakers actively avoid English language websites\u003C\u002Fstrong> altogether and spend the majority of their time on websites that are written in their native language.\u003C\u002Fp>\u003Cp>So, it's pretty clear that localized content and multilingual SEO offer the best path to success when targeting overseas markets. But how do you go about achieving it?\u003C\u002Fp>\u003Cp>You could follow the example of big, successful companies like Netflix, Facebook, Slack, Zoom, and others, that have created a highly defined strategy for localized content and SEO and put in the required action to make themselves stand out.\u003C\u002Fp>\u003Ch2 id=\"conclusion\">✔️ Conclusion \u003Ca class=\"markdownit-header-anchor\" href=\"#conclusion\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>As with most things in life, it's usually best to enlist the help of experts that know how to develop a winning strategy and apply tools to help you execute it.\u003C\u002Fp>\u003Cp>Here at Localazy, we provide the best localization and translation platform available to help you reach a wider audience with localization and optimize your content and SEO when branching out globally. \u003C\u002Fp>\u003Cp>Start by \u003Ca href=\"\u002Fregister\">signing up now\u003C\u002Fa> and \u003Ca href=\"\u002Fregister\">contact us\u003C\u002Fa> to discuss your needs!\u003C\u002Fp>\u003Ch2 id=\"references\">📰 References \u003Ca class=\"markdownit-header-anchor\" href=\"#references\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cul>\u003Cli>\u003Ca href=\"https:\u002F\u002Fwww.washingtonpost.com\u002Fnews\u002Fworldviews\u002Fwp\u002F2015\u002F04\u002F23\u002Fthe-worlds-languages-in-7-maps-and-charts\u002F\">https:\u002F\u002Fwww.washingtonpost.com\u002Fnews\u002Fworldviews\u002Fwp\u002F2015\u002F04\u002F23\u002Fthe-worlds-languages-in-7-maps-and-charts\u002F\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Fwww.statista.com\u002Fstatistics\u002F266808\u002Fthe-most-spoken-languages-worldwide\u002F\">https:\u002F\u002Fwww.statista.com\u002Fstatistics\u002F266808\u002Fthe-most-spoken-languages-worldwide\u002F\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Fmedium.com\u002F@JoseJovena\u002Fmultilingual-seo-a-netflix-case-study-62c421bcdfbd\">https:\u002F\u002Fmedium.com\u002F@JoseJovena\u002Fmultilingual-seo-a-netflix-case-study-62c421bcdfbd\u003C\u002Fa>\u003Cbr>\u003C\u002Fli>\u003C\u002Ful>",{"id":472,"status":6,"created_on":1908,"modified_on":1909,"icon":1910,"header":1911,"description":1912,"button_label":1913,"link":1914},"2022-03-17T12:23:03.000Z","2024-11-26T17:03:11.000Z","member","Need help with your site's multilingual SEO? 🌍","Contact us and let's talk about your needs. Localazy professionals will provide all the services and tools you need to break through to new global markets.","Contact us","term\u002Fmultilingual-search-engine-optimization",{"slug":1859,"id":1852,"uuid":1916,"title":1858,"html":1917,"comment_id":1852,"feature_image":1862,"featured":16,"visibility":1918,"email_recipient_filter":1919,"created_at":1920,"updated_at":1860,"published_at":1861,"custom_excerpt":1905,"codeinjection_head":13,"codeinjection_foot":13,"custom_template":13,"canonical_url":13,"authors":1921,"tags":1927,"primary_author":1965,"primary_tag":1966,"url":1967,"excerpt":1905,"reading_time":73,"access":16,"send_email_when_published":14,"og_image":13,"og_title":13,"og_description":13,"twitter_image":13,"twitter_title":13,"twitter_description":13,"meta_title":13,"meta_description":13,"email_subject":13,"frontmatter":13,"dictionary":1869,"cta":1907,"plainTags":1863},"f9f5bb8f-b48f-43bc-aecd-b705c7f4a476","\u003Cp>🤔 \"To localize or not to localize, that is the question.\" \u003C\u002Fp>\u003Cp>Or at least, it's a question you \u003Cem>should\u003C\u002Fem> be asking if you're not already localizing your product or marketing content. \u003C\u002Fp>\u003Cp>And the answer is simple - \u003Cstrong>Yes!\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Especially if you have business aspirations of taking your brand global or expanding your sales into overseas territories. Additionally, even if your business is strictly local, there will likely be \u003Ca href=\"https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FList_of_countries_ranked_by_ethnic_and_cultural_diversity_level\">multicultural neighbors\u003C\u002Fa>, in other words - inhabitants with cultural and linguistic differences. If you are able to serve them, you will become a preferred service provider in comparison with your local competitors. 🚀\u003C\u002Fp>\u003Cp>☝️ \u003Cstrong>Thinking that \"our customers or users speak English; therefore we don't need to localize\" is a trap that many businesses fall into. \u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>When you consider that \u003Cem>only 4.5% of the world's population are native English speakers\u003C\u002Fem>, with a further 19% speaking it as a second language, to varying levels of proficiency, it quickly becomes clear that \"everybody speaks English\" is a myth. \u003Cbr>\u003Cbr>In other words, \u003Cstrong>more than 75% of the global population doesn't speak any English at all! \u003C\u002Fstrong>😮\u003C\u002Fp>\u003Cp>In this article, we'll dig a little deeper into the truth of how the language barriers affect sales and business growth, before setting out a strategy that you can apply to localize your product and marketing content to improve your SEO.\u003C\u002Fp>\u003Ch2 id=\"%F0%9F%93%88-the-impact-of-language-on-sales-and-marketing\">📈 The Impact of Language on Sales and Marketing\u003C\u002Fh2>\u003Cp>We're going to challenge the assumption that everybody speaks English these days, and you don't need to worry about \u003Ca href=\"https:\u002F\u002Fghost.localazy.com\u002Fdictionary\u002Flocalization\">localization\u003C\u002Fa>. This is a myth that can be very damaging to any marketing efforts outside of native English-speaking countries and regions.\u003C\u002Fp>\u003Cp>In 2021 it was estimated that there the total number of English speakers, both native speakers and those who speak it as a second language, stood at 1.35 billion out of a total global population of nearly 8 billion.\u003C\u002Fp>\u003Cp>The fact that there are nearly 7 billion people around the world that don't speak any English blows the myth out of the water. But there are other factors beyond this that affect the success of global marketing efforts. 🌍 \u003C\u002Fp>\u003Cp>It may surprise you to find out that \u003Cstrong>people who speak English as a second language are less likely to buy products that are not marketed in their native tongue\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>A \u003Ca href=\"https:\u002F\u002Finsights.csa-research.com\u002Freportaction\u002F305013126\u002FMarketing\">recent study\u003C\u002Fa> carried out by the Common Sense Advisory revealed that 40% of non-native English speakers wouldn't buy something that is marketed in another language, and 65% prefer content that is produced in their native language.\u003C\u002Fp>\u003Cp>The hesitance to make purchasing decisions based on non-native content is most noticeable when it comes to product reviews, with 73% preferring reviews that are written in their own language. \u003C\u002Fp>\u003Cp>The preference for native language content isn't limited to B2C sales and marketing. B2B buyers also lean towards native content. For instance, for European countries such as France and Germany, using the native language as the language of business is a matter of national pride. 🤝\u003C\u002Fp>\u003Ch2 id=\"%F0%9F%8E%9E%EF%B8%8F-the-importance-of-localizationcase-study-of-netflix\">🎞️ The Importance of Localization - Case Study of Netflix\u003C\u002Fh2>\u003Cp>Successfully overcoming language barriers to reach a wider global audience involves developing a solid localization and multilingual SEO approach and strategy.\u003C\u002Fp>\u003Cp>Take \u003Cstrong>Netflix\u003C\u002Fstrong>, for example. The multinational streaming service recently revealed that 90% of people that watched \u003Cem>Dark\u003C\u002Fem>, a TV series filmed in German, lived outside of Germany. One of the secrets of their success has been to offer global audiences a localized experience, with \u003Ca href=\"https:\u002F\u002Fghost.localazy.com\u002Fsrt\">subtitles\u003C\u002Fa> and dubbing in multiple languages. \u003C\u002Fp>\u003Cp>More interestingly, the key factor to their global success has been the localization of their app and user interface (UI) to suit different countries. Netflix launched its streaming service in the USA in 2007, and by 2018 it had nearly 150 million subscribers worldwide, with more than half of those based overseas. \u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2022\u002F01\u002Fimage-11.png\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1333\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2022\u002F01\u002Fimage-11.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2022\u002F01\u002Fimage-11.png 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2022\u002F01\u002Fimage-11.png 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2022\u002F01\u002Fimage-11.png 2250w\" sizes=\"(min-width: 720px) 720px\">\u003Cfigcaption>Netflix & Localization\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp>But one of the most significant contributors to Netflix's success has undoubtedly been their focus on international and multilingual SEO. To improve their organic search performance, Netflix took a three-pronged approach:\u003C\u002Fp>\u003Cul>\u003Cli>🔎 \u003Cstrong>Multilingual keyword research\u003C\u002Fstrong> - Including different languages within their content, meta-titles, and meta-descriptions, i.e., both on-page and off-page SEO. Netflix paid particular attention to Spanish, the \u003Ca href=\"https:\u002F\u002Fwww.babbel.com\u002Fen\u002Fmagazine\u002Fthe-10-most-spoken-languages-in-the-world\">second most natively spoken language worldwide\u003C\u002Fa>, making it an attractive market to target.\u003C\u002Fli>\u003Cli>📚 \u003Cstrong>Localized content\u003C\u002Fstrong> - Optimizing content to appeal to different nationalities has been a cornerstone of Netflix's approach, both in terms of SEO content and on their streaming platform.\u003C\u002Fli>\u003Cli>🔧 \u003Cstrong>Localized technical SEO\u003C\u002Fstrong> - Netflix used a combination of geo-targeting and hreflang annotation to ensure that their platform and website appeared correctly on the different multinational versions of Google.\u003C\u002Fli>\u003C\u002Ful>\u003Cblockquote>Read my previous article on \u003Ca href=\"https:\u002F\u002Fghost.localazy.com\u002Fblog\u002Fgoing-global-with-multilingual-seo\">How to Go Global with Multilingual SEO\u003C\u002Fa>\u003C\u002Fblockquote>\u003Ch2 id=\"%F0%9F%8E%96%EF%B8%8F-the-road-to-localized-success\">🎖️ The Road to Localized Success\u003C\u002Fh2>\u003Cp>Another surprising fact is that \u003Cstrong>56% of non-native English speakers actively avoid English language websites\u003C\u002Fstrong> altogether and spend the majority of their time on websites that are written in their native language.\u003C\u002Fp>\u003Cp>So, it's pretty clear that localized content and multilingual SEO offer the best path to success when targeting overseas markets. But how do you go about achieving it?\u003C\u002Fp>\u003Cp>You could follow the example of big, successful companies like Netflix, Facebook, Slack, Zoom, and others, that have created a highly defined strategy for localized content and SEO and put in the required action to make themselves stand out.\u003C\u002Fp>\u003Ch2 id=\"%E2%9C%94%EF%B8%8F-conclusion\">✔️ Conclusion\u003C\u002Fh2>\u003Cp>As with most things in life, it's usually best to enlist the help of experts that know how to develop a winning strategy and apply tools to help you execute it.\u003C\u002Fp>\u003Cp>Here at Localazy, we provide the best localization and translation platform available to help you reach a wider audience with localization and optimize your content and SEO when branching out globally. \u003C\u002Fp>\u003Cp>Start by \u003Ca href=\"https:\u002F\u002Fghost.localazy.com\u002Fregister\">signing up now\u003C\u002Fa> and \u003Ca href=\"https:\u002F\u002Fghost.localazy.com\u002Fregister\">contact us\u003C\u002Fa> to discuss your needs!\u003C\u002Fp>\u003Ch2 id=\"%F0%9F%93%B0-references\">📰 References\u003C\u002Fh2>\u003Cul>\u003Cli>\u003Ca href=\"https:\u002F\u002Fwww.washingtonpost.com\u002Fnews\u002Fworldviews\u002Fwp\u002F2015\u002F04\u002F23\u002Fthe-worlds-languages-in-7-maps-and-charts\u002F\">https:\u002F\u002Fwww.washingtonpost.com\u002Fnews\u002Fworldviews\u002Fwp\u002F2015\u002F04\u002F23\u002Fthe-worlds-languages-in-7-maps-and-charts\u002F\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Fwww.statista.com\u002Fstatistics\u002F266808\u002Fthe-most-spoken-languages-worldwide\u002F\">https:\u002F\u002Fwww.statista.com\u002Fstatistics\u002F266808\u002Fthe-most-spoken-languages-worldwide\u002F\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Fmedium.com\u002F@JoseJovena\u002Fmultilingual-seo-a-netflix-case-study-62c421bcdfbd\">https:\u002F\u002Fmedium.com\u002F@JoseJovena\u002Fmultilingual-seo-a-netflix-case-study-62c421bcdfbd\u003C\u002Fa>\u003Cbr>\u003C\u002Fli>\u003C\u002Ful>","public","none","2021-12-15T20:46:47.000+01:00",[1922],{"id":1854,"name":1855,"slug":1856,"profile_image":1857,"cover_image":13,"bio":1923,"website":1924,"location":1925,"facebook":13,"twitter":13,"meta_title":13,"meta_description":13,"url":1926},"Hi, my name is Dan and I have been been a full-time technical copywriter for 5 years. I aim to write engaging, informative content that makes tech topics clear and easy to understand.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fdmcopywriting\u002F","Redditch, 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