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The build vs. buy debate in localization","build-vs-buy-in-localization-you-can-build-things-but-should-you","2026-05-25T08:43:00.000+02:00","0.7","https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2026\u002F05\u002Flocalazy-Vibe-coding.png",[1827,1831,1835],{"id":269,"created_on":1828,"status":8,"label":1829,"slug":1830,"on_index_page":17},"2026-05-30 10:56:12","AI","ai",{"id":1832,"created_on":1828,"status":8,"label":1833,"slug":1834,"on_index_page":15},646,"Business Development","business-development",{"id":319,"created_on":1828,"status":8,"label":217,"slug":1836,"on_index_page":17},"localization",[],0,{"id":1840,"owner":1841,"created_by":7,"sort":7,"title":1842,"slug":1843,"modified_on":1788,"created_on":1844,"pinned":15,"badge":7,"priority":1824,"main_image":1845,"status":8,"tags":1846,"dictionary":1850,"reading_time":1838,"excerpt":-1,"og_title":1788,"og_description":1788,"og_image":1788},"69d78a237ab1270001eddabf",{"id":1817,"first_name":1818,"last_name":1788,"slug":1819,"avatar":1820},"Translation API: Translate your content on the fly with Localazy AI!","translation-api-translate-your-content-on-the-fly-with-localazy-ai","2026-04-24T09:27:26.000+02:00","https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2026\u002F04\u002FLocalazy-AI-translation-api.png",[1847,1848,1849],{"id":319,"created_on":1828,"status":8,"label":655,"slug":659,"on_index_page":15},{"id":269,"created_on":1828,"status":8,"label":1829,"slug":1830,"on_index_page":17},{"id":319,"created_on":1828,"status":8,"label":217,"slug":1836,"on_index_page":17},[],{"post":1852,"relatedPosts":2043,"banner":2097},{"id":1853,"owner":1854,"created_by":7,"sort":7,"title":1859,"slug":1860,"modified_on":1861,"created_on":1862,"pinned":17,"badge":7,"priority":1824,"main_image":1863,"status":8,"tags":1864,"dictionary":1872,"reading_time":101,"excerpt":1957,"og_title":1788,"og_description":1788,"og_image":1788,"content":1958,"meta_title":1788,"meta_description":1788,"canonical":1788,"cta":1959,"fullGhostPost":1967},"66680a7134f1ce00011a0efe",{"id":1855,"first_name":1856,"last_name":1788,"slug":1857,"avatar":1858},"619d2332df4bcb00010bc033","Dan Martin","dan-martin","https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F12\u002Fdan-martin.png","Mythbusters: Localizing to different languages is the same each time","mythbusters-localizing-to-different-languages-is-the-same-each-time","2025-03-28T16:24:03.000+01:00","2024-08-23T20:16:19.000+02:00","https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F06\u002Fmythbusters_06.png",[1865,1866,1869],{"id":319,"created_on":1828,"status":8,"label":217,"slug":1836,"on_index_page":17},{"id":336,"created_on":1828,"status":8,"label":1867,"slug":1868,"on_index_page":15},"Product Management","product-management",{"id":319,"created_on":1828,"status":8,"label":1870,"slug":1871,"on_index_page":15},"Tip","tip",[1873,1881,1896,1913,1919,1931,1941],{"id":291,"status":8,"owner":1874,"created_on":1875,"title":1876,"excerpt":1877,"content":1878,"slug":1879,"meta_title":7,"meta_description":7,"canonical":7,"related_terms":1880},"2bac48a8-b362-482f-b574-3bc71dca4c5b","2022-03-17T12:22:55.000Z","Locale","In software, the term locale refers to the set of parameters defining a language environment. ","Locales are used to define the user's language, region, and other interface preferences (like time zones, date formats, or currencies) to facilitate communication.\n\nUsing the appropiate locale is key to enhance [UX](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fux) and deploy an effective [i18n](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Finternationalization) strategy. \n\nLocales are identified with:\n- **A language code** for each language variety (i.e. fr for French, de for German or ja for Japanese). \n- **A region code**, in case differentiation is needed, like es_MX for Mexican Spanish, en_AU for Australian English or it_CH for Swiss Italian.\n\nClassification of locales is governed by the [ISO 639](https:\u002F\u002Fwww.iso.org\u002Fiso-639-language-code) standard.\n\n*See the available Localazy's [locale guides](https:\u002F\u002Flocalazy.com\u002Ftags\u002Flocales) in our blog.*","locale",[],{"id":1882,"status":8,"owner":1883,"created_on":1884,"title":1885,"excerpt":1886,"content":1887,"slug":1888,"meta_title":1788,"meta_description":1788,"canonical":1788,"related_terms":1889},134,"562275e3-c1f6-48fa-ae16-dc81789ee6e0","2023-10-24T10:37:04.000Z","UX","The process in which a user interacts with a digital product or service. ","User Experience (UX) is crucial to understand the needs, wants and limitations of customers during their journey with a product\u002Fservice. It aims to provide them with the most satisfactory experience possible.\n\nUser experience research encompasses all touch points of the user's interaction with a company and its products\u002Fservices, including:\n\n* Accessibility\n* Usability\n* Relevancy\n* Credibility\n\nUX -not to be mistaken with User Interface (UI)- is a subjective quality whose effectiveness can be tested with different standards and procedures, as usability or A\u002FB testing.\n\nIt involves the whole customer journey, thus including several areas of action like product management, user & interaction design, content management and information architecture, among many others.\n\n> *To learn more about UX, check out [our articles](https:\u002F\u002Flocalazy.com\u002Ftags\u002Fux\u002F) about the topic on the Localazy blog.*","ux",[1890,1893],{"id":1891,"slug":1892},237,"ui",{"id":1894,"slug":1895},287,"a-b-testing",{"id":1897,"status":8,"owner":1883,"created_on":1898,"title":1899,"excerpt":1900,"content":1901,"slug":1902,"meta_title":7,"meta_description":7,"canonical":7,"related_terms":1903},158,"2024-03-18T09:06:04.000Z","Text directionality","Text directionality refers to the direction in which a script, such as Latin, Cyrillic, or Arabic, is regularly written and read.","Scripts that are written **horizontally** usually have one type of directionality:\n\n- **Left-to-right (LTR)**, which is prevalent in Western countries and many modern languages. Global languages like English, Spanish, French, Hindi or Russian are written left-to-right. \n- **Right-to-left (RTL)**, which is the standard in languages like Arabic, Hebrew, Urdu or Persian. In the past, tongues like Japanese, Chinese, Old Norse, Greek, or Egyptian hieroglyphs were also written right-to-left or incorporated some RTL elements.\n\n**Bidirectional scripts** can be read in both directions and are usually common in languages where several alphabets are used, like Arabic or Hebrew, which combine the use of RTL scripts with other elements typical of LTR scripts, like Latin characters and numbers. The antique writing style known as **Boustrophedon**, where alternate lines of writing are reversed like a mirror, is bidirectional as well. \n\nSome traditional scripts, like Korean, Vietnamese,or Japanese, can also be written **vertically**, either from top-to-bottom and from bottom-to-top. \n\nIn localization, text directionality is a **locale property** that needs to be considered. Challenges can arise when multilingual translation tools are not set to adapt to the different conventions. TMS like Localazy ensure that LTR, RTL and bidirectional scripts can be read and adapted appropriately during the process.","text-directionality",[1904,1907,1910],{"id":1905,"slug":1906},161,"rtl",{"id":1908,"slug":1909},162,"ltr",{"id":1911,"slug":1912},182,"bidirectional-languages",{"id":1905,"status":8,"owner":1883,"created_on":1914,"title":1915,"excerpt":1916,"content":1917,"slug":1906,"meta_title":7,"meta_description":7,"canonical":7,"related_terms":1918},"2024-05-20T09:52:19.000Z","RTL","Right-to-left scripts, commonly abbreviated as RTL, are writing systems where the writing starts from the right of the page and continues to the left. ","In the software world, RTL is a [locale](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Flocale) property that needs to be considered during l10n processes.\n\nPopular languages with RTL [text directionality](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Ftext-directionality) are:\n- Arabic\n- Hebrew\n- Persian (Farsi)\n- Urdu\n- Kurdish\n- Pashto\n- Aramaic\n- Syriac\n\nOriginally, the Chinese, Japanese and Hangul scripts were written right-to-left. Other ancient languages like Old Norse, Old Hungarian, Phoenician and Egyptian hieroglyphs also used RTL directionality.\n\nMost global languages today, like English or Spanish, are LTR – that's why localizing RTL scripts requires extra care and attention. A solid translation management system that includes [the appropiate design tools](https:\u002F\u002Flocalazy.com\u002Fdocs\u002Ffigma\u002Fplugin-introduction#common-i18n-issues-with-designs) to accomodate the differences in directionality and formatting is needed for RTL scripts. This includes post-translation through desktop publishing tools (DTP).",[],{"id":1920,"status":8,"owner":1921,"created_on":1922,"title":1923,"excerpt":1924,"content":1925,"slug":1926,"meta_title":7,"meta_description":7,"canonical":7,"related_terms":1927},166,"d8c4ae49-7239-4b85-abb6-d1fa80ba09ad","2024-07-11T05:20:07.000Z","Transcreation","Transcreation is the process of adapting a message from one language to another while maintaining its intent, style, tone, and context.","Unlike straightforward translation, transcreation focuses on conveying the original message’s **emotional impact** and **cultural relevance** in the target language.\n\n**Transcreation** is essential in marketing, advertising, and creative content where the original content needs to resonate with the audience in the target market. This process often involves creative writing and localization strategies to ensure the adapted content feels native to the target audience.\n\n> To learn more about how transcreation differs from other forms of language adaptation, you can visit the [localization](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Flocalization) entry.","transcreation",[1928,1929],{"id":5,"slug":1836},{"id":22,"slug":1930},"translation",{"id":154,"status":8,"owner":1874,"created_on":1875,"title":1932,"excerpt":1933,"content":1934,"slug":1935,"meta_title":1788,"meta_description":1788,"canonical":1788,"related_terms":1936},"Translation Management System (TMS)","A software for translation process automation.","TMS help increase production efficiency by eliminating, automating, and delegating both one-time and repetitive tasks during the translation process. Translation management systems help teams manage multilingual content, assign tasks, track progress, and maintain translation quality. TMS platforms are widely used in localization projects to handle large amounts of text efficiently. \n\nThey support features like translation memories, glossaries, and automated workflows. This makes the translation process faster and more consistent, especially for businesses that need content in multiple languages. [CAT tools](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fcat-tool) are a subtype of TMSs.\n\nTranslation management systems [like Localazy](https:\u002F\u002Flocalazy.com\u002Fterm\u002Ftranslation-management-system) usually consist of two parts. One takes care of workflow management and the second one aids with the translation process using different technologies and methods, such as:\n\n* [Machine translation](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fmachine-translation)\n* [Translation Memory](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Ftranslation-memory)\n\nThese systems are ideal for large-scale translation projects, as they provide a vast range of features. \n\n## ☝️ Top features of a TMS:\n\n* Centralizes translation tasks in one platform.\n* Assigns jobs to translators and tracks progress.\n* Uses a translation memory to avoid repeated translations.\n* Ensures consistency with built-in term bases.\n* Helps companies scale content across languages.\n\nWith a TMS, teams can work together smoothly to manage translations. It provides the tools needed to keep projects on track and ensures high-quality results every time. However, they can be pricey for single users or small teams who may benefit from them as well, especially for [quality assurance](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fqa-quality-assurance) processes.","translation-management-system-tms",[1937,1938,1940],{"id":147,"slug":333},{"id":216,"slug":1939},"cat-tool",{"id":244,"slug":316},{"id":436,"status":8,"owner":1874,"created_on":1942,"title":1943,"excerpt":1944,"content":1945,"slug":1946,"meta_title":1788,"meta_description":1788,"canonical":1788,"related_terms":1947},"2026-05-12T07:09:23.000Z","QA - Quality Assurance","The process of verifying that a localized product accurately delivers its intended functions to the end-user.","Quality assurance is the process of verifying that a product or service is up to standard and discovering whether it meets customer needs. Through the QA process, documentation is provided and tests are performed to detect differences between the original product being translated and its localized version. Information gleaned from these tests becomes a vital part of verifying that the released localized product can accurately deliver its intended function to the end-user.\n\nQuality assurance and testing are performed before any expensive product development actions are taken to avoid getting unpleasant surprises. To maintain high standards, it is good practice to involve quality assurance at all stages of the translation process by writing a quality plan, setting milestones, and testing.\n\n### 🔍 QA in localization\n\nQuality assurance in localization covers both functional checks and linguistic quality reviews. They make sure localized products are not only technically sound but also clear, consistent, and natural for the end user. Key areas of QA in localization include: \n\n* 🛠️ [**Localization QA**](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Flocalization-quality-assurance \"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Flocalization-quality-assurance\") - Focuses on whether the product works as expected after translation. This involves checking layouts, placeholders, character encoding, and ensuring that translated text displays correctly without breaking the interface.\n\n\n* 📝 [**Linguistic QA (LQA)**](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Flinguistic-quality-assurance) - Evaluates the quality of the translation itself. It verifies that terminology matches the approved glossary, that the style aligns with project guidelines, and that the text is culturally appropriate and easy to read in the target language.\n\nThese two stages complement each other: localization QA is concerned with functionality, while LQA ensures readability and cultural accuracy. Together, they confirm that end users get the same experience in the localized product as in the original.\n\n### ➡️ How Localazy handles QA\n\nSome preventative QA measures for translation and localization in Localazy are:\n\n* Defining a [Glossary of terms](\u002Fdocs\u002Fgeneral\u002Fhow-to-define-your-glossary).\n* Uploading [Context Screenshots](\u002Fdocs\u002Fgeneral\u002Fscreenshots).\n* Appointing [trusted translators and reviewers](\u002Fdocs\u002Fgeneral\u002Fdefining-user-roles).\n* Translation & review interface with built-in checks for placeholders, missing tags, etc.\n\nTogether, these measures give teams a structured way to maintain quality while speeding up localization. By combining automation with human review, Localazy helps ensure that localized products are both accurate and reliable.\n\n> *Learn more about QA checks [in our docs](https:\u002F\u002Flocalazy.com\u002Fdocs\u002Fgeneral\u002Fqa-checks\u002F).*","qa-quality-assurance",[1948,1949,1951,1954],{"id":5,"slug":1836},{"id":428,"slug":1950},"continuous-improvement",{"id":1952,"slug":1953},282,"linguistic-quality-assurance",{"id":1955,"slug":1956},306,"localization-quality-assurance","Have you localized your product to one language and think you can repeat the same exact process for every new locale you implement? Not so fast! Scripts, cultural preferences, and design needs may (and will) vary. These tips will help you handle the process with more ease.","\u003Cp>Don't be fooled – \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Flocalization-101-basic-concepts-a-beginner-needs-to-know#1-translation-localization-and-transcreation\">localization isn't as easy as translating\u003C\u002Fa> the exact same text from language to language. Well…, you could do that, but there's a chance you'll rub people up the wrong way.\u003C\u002Fp>\u003Cp>How so? Let's look at an example.\u003C\u002Fp>\u003Cp>Let's say you're translating this phrase from English to Spanish: \"Kill two birds with one stone.\" Then, you go ahead and translate the exact same text into Japanese. While it will probably make sense to Spanish speakers \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffaq\u002Ftranslating-idioms\u002Fhow-to-localize-idioms?srsltid=AfmBOopi7Tv7ndFkTsLSvoQ10yeh-h_1rUGNLkzwVtPLUiwgrmQ5vcQK\">who understand the idiom\u003C\u002Fa>, a Japanese person might wonder why you're trying to murder our feathered friends. 😕 In other words, you must carefully allow for cultural nuance and mannerisms when localizing your content. \u003C\u002Fp>\u003Cp>In this edition of Mythbusters, we'll examine some other reasons \u003Cstrong>why localization is more than just a straight translation of text, including linguistic and design needs\u003C\u002Fstrong>. We'll also explain how to ensure you're localizing the right way for different cultures, languages, and dialects.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F08\u002FAdobeStock_886584877.jpeg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1333\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2024\u002F08\u002FAdobeStock_886584877.jpeg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2024\u002F08\u002FAdobeStock_886584877.jpeg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2024\u002F08\u002FAdobeStock_886584877.jpeg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2024\u002F08\u002FAdobeStock_886584877.jpeg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch2 id=\"the-price-of-poor-locale-implementation\">⛔️ The price of poor locale implementation \u003Ca class=\"markdownit-header-anchor\" href=\"#the-price-of-poor-locale-implementation\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>Imagine a tech company that has already localized its software for a few European markets — say, 🇫🇷 France and 🇵🇹 Portugal. Spurred on by success, they plan to expand into 🇧🇷 Brazil and 🇲🇦 Morocco, assuming that the same localization strategy will work. However, \u003Cstrong>making this assumption could lead to problems\u003C\u002Fstrong> like the ones set out below.\u003C\u002Fp>\u003Ch3 id=\"cultural-nuances\">Cultural nuances \u003Ca class=\"markdownit-header-anchor\" href=\"#cultural-nuances\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>When you localize content, you have to make sure your content is a good cultural fit. \u003Cstrong>Every society has its own set of values, humor, idioms, and even taboos\u003C\u002Fstrong>. Yes, you have to speak the language, but you also have to speak it in a way that \u003Cem>feels\u003C\u002Fem> \u003Cem>authentic\u003C\u002Fem>.\u003C\u002Fp>\u003Cp>Languages like French and Portuguese both derive from Latin roots. However, if you're translating into \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Funlocking-the-brazilian-market-the-importance-of-accuracy-in-english-to-brazilian-portuguese-translation\">Brazilian Portuguese\u003C\u002Fa> and \u003Ca href=\"https:\u002F\u002Fhub.localazy.com\u002Fen\u002Flanguages\u002Fary-moroccan-arabic\">Moroccan Arabic\u003C\u002Fa>, there will be some big differences. Due to different social norms, some of the humor and turns of phrase simply won't work or will even offend. \u003C\u002Fp>\u003Cp>Another example is \u003Cstrong>using the wrong emotional subtext\u003C\u002Fstrong> \u003Cstrong>for different markets\u003C\u002Fstrong>. For instance, if you're trying to sell a rugged sports watch in a market that values luxury and elegance highly, your usual pitch won't cut it.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F08\u002FAdobeStock_750935086.jpeg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1333\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2024\u002F08\u002FAdobeStock_750935086.jpeg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2024\u002F08\u002FAdobeStock_750935086.jpeg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2024\u002F08\u002FAdobeStock_750935086.jpeg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2024\u002F08\u002FAdobeStock_750935086.jpeg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch3 id=\"design-and-script-differences\">Design and script differences \u003Ca class=\"markdownit-header-anchor\" href=\"#design-and-script-differences\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>Latin script is nothing like Arabic script. Arabic uses \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Frtl\">a right-to-left (RTL) convention\u003C\u002Fa> and different symbols. This means \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002F6-challenges-of-localizing-your-app-to-arabic-and-how-to-solve-them#redesigning-the-ui-and-layout\">you'll need to adjust your UI design\u003C\u002Fa> and move navigation buttons to the lett.\u003C\u002Fp>\u003Cp>Another example is \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fgerman-localization-fundamentals-enter-this-prosperous-european-market-with-confidence\">German\u003C\u002Fa>, a language well known for compound words. These longer terms \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fstop-making-7-software-localization-mistakes#5-forgetting-different-translations-lengths\">might create text overflow issues\u003C\u002Fa>, such as cutting words off or overlapping with other elements. This looks messy and can make the information harder to digest.\u003C\u002Fp>\u003Cblockquote>Design adjustments must be made for every new locale you implement. Otherwise, you'll have problems with text directionality and overlapping, off-putting customers and leading to a poor user experience\u003C\u002Fblockquote>\u003Ch3 id=\"local-expertise\">Local expertise \u003Ca class=\"markdownit-header-anchor\" href=\"#local-expertise\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>Don't leave all your translations to a computer. It's best to find somebody who speaks the local language, as they have a better understanding of the cultural references, proper names, and idioms, sparing you from potential embarrassment or bad press. \u003C\u002Fp>\u003Cp>The downside is that finding skilled translators for less common languages might be difficult. Due to shortages, you might need to pay a higher price for them too. Even so, more often than not, \u003Cstrong>it still makes financial sense to pay for a skilled translator\u003C\u002Fstrong> rather than pay the price of poor localization. \u003C\u002Fp>\u003Cp>Likewise, having access to the right cultural expertise will be an advantage in reaching your target and building loyalty, as \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fwhy-and-how-to-provide-local-expertise-to-foreign-clients\">you'll be adapting to local preferences, habits, trends, and regulations\u003C\u002Fa>.\u003C\u002Fp>\u003Ch3 id=\"cost-and-timing-issues\">Cost and timing issues \u003Ca class=\"markdownit-header-anchor\" href=\"#cost-and-timing-issues\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>When it comes to localization, the devil is in the details 😈 (that's an excellent example of \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fhow-to-translate-idioms-the-right-way?srsltid=AfmBOorDZDNx1f1nRUcyNXlYflGDT5-22jPtJH-l4OQBeflcdEOVqv-i\">a phrase that wouldn't translate literally\u003C\u002Fa> to every language!).\u003C\u002Fp>\u003Cp>\u003Cstrong>It's a good idea to get expert help from the outset rather than incur large unexpected costs later\u003C\u002Fstrong>. For instance, if you're adapting your content for an RTL language with a different script like \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Farabic-localization-for-beginners-challenges-opportunities-for-your-global-brand\">Arabic\u003C\u002Fa> or \u003Ca href=\"https:\u002F\u002Fhub.localazy.com\u002Fen\u002Flanguages\u002Fhe-hebrew\">Hebrew\u003C\u002Fa>, you might have to redesign entire pages, requiring expensive UI\u002FUX designers.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F08\u002FAdobeStock_100378089.jpeg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1333\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2024\u002F08\u002FAdobeStock_100378089.jpeg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2024\u002F08\u002FAdobeStock_100378089.jpeg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2024\u002F08\u002FAdobeStock_100378089.jpeg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2024\u002F08\u002FAdobeStock_100378089.jpeg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch2 id=\"new-locale-new-rules\">⚽️ New locale, new rules \u003Ca class=\"markdownit-header-anchor\" href=\"#new-locale-new-rules\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>\u003Cstrong>Each market is like a different game with its own set of rules\u003C\u002Fstrong>. You wouldn't play chess using the same strategy as in soccer, right? The same logic applies to localization. \u003Cstrong>What works in one region might totally be a dismal failure in another\u003C\u002Fstrong>. For instance, a direct marketing approach might be appreciated in the 🇺🇸 U.S., but in 🇯🇵 Japan, a more subtle method is preferred due to cultural preferences for modesty and restraint.\u003C\u002Fp>\u003Cp>Be flexible and ready to adapt the language, tone, visuals, and even functionality to meet local norms. If you're localizing a mobile app for 🇨🇳 \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fchinese-support-for-your-product\">China\u003C\u002Fa>, for instance, you might need to integrate local payment services like Alipay or WeChat Pay, which are different to Western markets. \u003C\u002Fp>\u003Cp>Also, \u003Cstrong>regulatory requirements can vary widely\u003C\u002Fstrong>. Even something as simple as a data privacy policy needs to be adapted to comply with local laws. The rules are quite strict in places, such as the EU's GDPR.\u003C\u002Fp>\u003Cp>Here are some top tips to handle the localization process with ease and make sure you're meeting all the cultural expectations and regulations:\u003C\u002Fp>\u003Ch3 id=\"1-listen-to-your-localization-team\">1. Listen to your localization team \u003Ca class=\"markdownit-header-anchor\" href=\"#1-listen-to-your-localization-team\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>They understand the nuances of the locale better than anyone. \u003Cstrong>Make sure you consult with them\u003C\u002Fstrong> before diving into localization projects to spot red flags early on and guide content in a culturally sensitive and appealing direction.\u003C\u002Fp>\u003Ch3 id=\"2-keep-your-designers-in-the-loop\">2. Keep your designers in the loop \u003Ca class=\"markdownit-header-anchor\" href=\"#2-keep-your-designers-in-the-loop\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>\u003Cstrong>Value their input\u003C\u002Fstrong>, as design is decisive in how information is presented and understood across different cultures. When you're localizing content, the design needs to accommodate various changes like text expansion or contraction (like with German or Japanese) and adapting layouts \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Ftext-directionality\">to support RTL languages\u003C\u002Fa>. Designers can also provide insights on how to adapt visuals to fit cultural preferences. For instance, the use of colors can be deeply symbolic. In some cultures, white is the color of purity and weddings; in others, it's associated with mourning.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F08\u002FAdobeStock_301789293.jpeg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1333\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2024\u002F08\u002FAdobeStock_301789293.jpeg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2024\u002F08\u002FAdobeStock_301789293.jpeg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2024\u002F08\u002FAdobeStock_301789293.jpeg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2024\u002F08\u002FAdobeStock_301789293.jpeg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch3 id=\"3-seize-the-power-of-transcreation\">3. Seize the power of transcreation \u003Ca class=\"markdownit-header-anchor\" href=\"#3-seize-the-power-of-transcreation\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>\u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Ftranscreation\">Mixing translation with creative writing\u003C\u002Fa> helps you deliver your message in another language while maintaining its original intent, style, tone, and context. 💡 This is especially important in marketing and advertising, where you want to evoke the same emotional response. \u003Cstrong>It's also a chance to engage with a whole new group of customers in a way that feels native to them\u003C\u002Fstrong>.\u003C\u002Fp>\u003Ch3 id=\"4-local-experts-will-be-your-best-friends\">4. Local experts will be your best friends \u003Ca class=\"markdownit-header-anchor\" href=\"#4-local-experts-will-be-your-best-friends\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>\u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fwhy-and-how-to-provide-local-expertise-to-foreign-clients\">It's like having a local guide\u003C\u002Fa> when you're exploring a new city — \u003Cstrong>they know the shortcuts, the spots you must see, and the pitfalls to avoid\u003C\u002Fstrong>. For example, they can tell you if a marketing message might be misunderstood or if a particular product feature won't be well-received.\u003C\u002Fp>\u003Ch3 id=\"5-use-a-reliable-tms-to-make-it-easier\">5. Use a reliable TMS to make it easier \u003Ca class=\"markdownit-header-anchor\" href=\"#5-use-a-reliable-tms-to-make-it-easier\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>\u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Ftranslation-management-system-tms\">Translation Management Systems (TMS)\u003C\u002Fa> keep all your translation assets in one place, making it easy to manage, update, and reuse translations across different projects. This is handy when you have updates or need to scale up your operations to include more languages. A good TMS comes with \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fqa-quality-assurance\">integrated quality assurance tools\u003C\u002Fa> to automatically check for consistency in terminology and detect errors before going live.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F08\u002FAdobeStock_660799289.jpeg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1366\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2024\u002F08\u002FAdobeStock_660799289.jpeg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2024\u002F08\u002FAdobeStock_660799289.jpeg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2024\u002F08\u002FAdobeStock_660799289.jpeg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2024\u002F08\u002FAdobeStock_660799289.jpeg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch3 id=\"6-consider-delays-and-budget-changes\">6. Consider delays and budget changes \u003Ca class=\"markdownit-header-anchor\" href=\"#6-consider-delays-and-budget-changes\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>Localization projects involve many moving parts — from translation and cultural adaptation to legal checks and technical adjustments. \u003Cstrong>A delay might happen due to a need for more cultural adaptation than initially thought\u003C\u002Fstrong>. A TMS allows multiple people — translators, project managers, and reviewers — to work together efficiently, no matter where they are. 🌍 This speeds up turnaround times and improves communication, ensuring everyone is on the same page.\u003C\u002Fp>\u003Ch2 id=\"ux-is-king\">📲 UX is king! \u003Ca class=\"markdownit-header-anchor\" href=\"#ux-is-king\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>It's essential that you offer \u003Cstrong>the same user experience (UX) to every locale you serve\u003C\u002Fstrong>. If users don't feel like the product caters to them, they're less connected to it and thus less likely to use it. And the last thing you want is for user engagement to drop off.\u003C\u002Fp>\u003Cp>That's why you should set aside resources for thorough localization and usability testing. Ensuring \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Ftop-9-ux-translation-problems-and-how-to-solve-them\">your UX hits home\u003C\u002Fa> with users in different locales leads to higher satisfaction rates and loyalty.\u003C\u002Fp>\u003Cblockquote>If users who speak different locales don't feel like the product caters to them, they'll feel less conected and will be less likely to use it\u003C\u002Fblockquote>\u003Ch2 id=\"ensure-a-good-cultural-fit-with-localazy\">📌 Ensure a good cultural fit with Localazy \u003Ca class=\"markdownit-header-anchor\" href=\"#ensure-a-good-cultural-fit-with-localazy\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>In summary, the most important elements of localization for different locales are:\u003C\u002Fp>\u003Cul>\u003Cli>📿 Understanding and respecting local cultural norms\u003C\u002Fli>\u003Cli>🧑‍🎨 Adjusting design elements for different scripts and languages\u003C\u002Fli>\u003Cli>📲 Keeping a consistent UX across all markets\u003C\u002Fli>\u003Cli>🔦 Engaging with local experts for deeper insights\u003C\u002Fli>\u003Cli>✍️ Using transcreation to make sure your message hits home\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>Where does Localazy fit into all this? \u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Localazy is your one-stop shop for all things localization-related. Whether you're \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Fcontinuous-localization-team\">looking for translators and proofreaders for your project\u003C\u002Fa>, need to \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Flanguage-permissions\">onboard your own team of linguists\u003C\u002Fa> with access to specific languages, or want to streamline processes \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdocs\u002Fgeneral\u002Fadditional-mt-engines\">with the help of MT\u003C\u002Fa> and \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdocs\u002Fgeneral\u002Fautomated-workflows\">automated workflows\u003C\u002Fa>, Localazy reduces friction and makes your life much easier. \u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-width-wide\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F08\u002FFrame-157.png\" class=\"kg-image\" alt loading=\"lazy\" width=\"1200\" height=\"630\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2024\u002F08\u002FFrame-157.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2024\u002F08\u002FFrame-157.png 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F08\u002FFrame-157.png 1200w\" sizes=\"(min-width: 1200px) 1200px\">\u003C\u002Ffigure>\u003Cp>Our TMS also integrates with tools like \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Ffigma-localization-plugin\">Figma\u003C\u002Fa>, which means \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Ffigma-series-connect-designs-and-source-keys-via-screenshots\">you can keep your designers in the loop effortlessly\u003C\u002Fa> and ensure that every visual element is on point for each locale. \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fregister\">Try it out\u003C\u002Fa> and see for yourself – it's on us for the first 14 days. 😉\u003C\u002Fp>\u003Ch2 id=\"more-from-our-mythbusters-series\">📚 More from our Mythbusters series \u003Ca class=\"markdownit-header-anchor\" href=\"#more-from-our-mythbusters-series\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>Check out our most recent posts demistifying other aspects of localization:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fmythbusters-we-use-google-translate-and-gpt-to-manage-our-localization\">We use Google Translate and GPT to manage our localization\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fmythbusters-lets-localize-the-text-and-well-be-good-to-go\">Let's localize the text, and we'll be good to go!\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Ftesting.localazy.com\u002Fblog\u002Fmythbusters-we-dont-have-the-budget-for-localization\">We don't have the budget for localization\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Ftesting.localazy.com\u002Fblog\u002Fmythbusters-our-product-has-been-localized-so-the-job-is-finished\">Our product has been localized, so the job is finished\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>",{"id":456,"status":8,"created_on":1960,"modified_on":1961,"icon":1962,"header":1963,"description":1964,"button_label":1965,"link":1966},"2022-03-17T12:23:03.000Z","2024-01-18T13:15:16.000Z","app","Try Localazy today","Start localizing your project today with our TMS! Enjoy localization on autopilot and order professional translation services, all from the same spot.","Register","register",{"slug":1860,"id":1853,"uuid":1968,"title":1859,"html":1969,"comment_id":1853,"feature_image":1863,"featured":17,"visibility":1970,"email_recipient_filter":1971,"created_at":1972,"updated_at":1861,"published_at":1862,"custom_excerpt":1957,"codeinjection_head":7,"codeinjection_foot":7,"custom_template":7,"canonical_url":7,"authors":1973,"tags":1979,"primary_author":2040,"primary_tag":2041,"url":2042,"excerpt":1957,"reading_time":147,"access":17,"send_email_when_published":15,"og_image":7,"og_title":7,"og_description":7,"twitter_image":7,"twitter_title":7,"twitter_description":7,"meta_title":7,"meta_description":7,"email_subject":7,"frontmatter":7,"dictionary":1872,"cta":1959,"plainTags":1864},"3fdabf59-b25e-49a9-a22b-22ec682cf065","\u003Cp>Don't be fooled – \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Flocalization-101-basic-concepts-a-beginner-needs-to-know#1-translation-localization-and-transcreation\">localization isn't as easy as translating\u003C\u002Fa> the exact same text from language to language. Well…, you could do that, but there's a chance you'll rub people up the wrong way.\u003C\u002Fp>\u003Cp>How so? Let's look at an example.\u003C\u002Fp>\u003Cp>Let's say you're translating this phrase from English to Spanish: \"Kill two birds with one stone.\" Then, you go ahead and translate the exact same text into Japanese. While it will probably make sense to Spanish speakers \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffaq\u002Ftranslating-idioms\u002Fhow-to-localize-idioms?srsltid=AfmBOopi7Tv7ndFkTsLSvoQ10yeh-h_1rUGNLkzwVtPLUiwgrmQ5vcQK\">who understand the idiom\u003C\u002Fa>, a Japanese person might wonder why you're trying to murder our feathered friends. 😕 In other words, you must carefully allow for cultural nuance and mannerisms when localizing your content. \u003C\u002Fp>\u003Cp>In this edition of Mythbusters, we'll examine some other reasons \u003Cstrong>why localization is more than just a straight translation of text, including linguistic and design needs\u003C\u002Fstrong>. We'll also explain how to ensure you're localizing the right way for different cultures, languages, and dialects.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F08\u002FAdobeStock_886584877.jpeg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1333\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2024\u002F08\u002FAdobeStock_886584877.jpeg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2024\u002F08\u002FAdobeStock_886584877.jpeg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2024\u002F08\u002FAdobeStock_886584877.jpeg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2024\u002F08\u002FAdobeStock_886584877.jpeg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch2 id=\"%E2%9B%94%EF%B8%8F-the-price-of-poor-locale-implementation\">⛔️ The price of poor locale implementation\u003C\u002Fh2>\u003Cp>Imagine a tech company that has already localized its software for a few European markets — say, 🇫🇷 France and 🇵🇹 Portugal. Spurred on by success, they plan to expand into 🇧🇷 Brazil and 🇲🇦 Morocco, assuming that the same localization strategy will work. However, \u003Cstrong>making this assumption could lead to problems\u003C\u002Fstrong> like the ones set out below.\u003C\u002Fp>\u003Ch3 id=\"cultural-nuances\">Cultural nuances\u003C\u002Fh3>\u003Cp>When you localize content, you have to make sure your content is a good cultural fit. \u003Cstrong>Every society has its own set of values, humor, idioms, and even taboos\u003C\u002Fstrong>. Yes, you have to speak the language, but you also have to speak it in a way that \u003Cem>feels\u003C\u002Fem> \u003Cem>authentic\u003C\u002Fem>.\u003C\u002Fp>\u003Cp>Languages like French and Portuguese both derive from Latin roots. However, if you're translating into \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Funlocking-the-brazilian-market-the-importance-of-accuracy-in-english-to-brazilian-portuguese-translation\">Brazilian Portuguese\u003C\u002Fa> and \u003Ca href=\"https:\u002F\u002Fhub.localazy.com\u002Fen\u002Flanguages\u002Fary-moroccan-arabic\">Moroccan Arabic\u003C\u002Fa>, there will be some big differences. Due to different social norms, some of the humor and turns of phrase simply won't work or will even offend. \u003C\u002Fp>\u003Cp>Another example is \u003Cstrong>using the wrong emotional subtext\u003C\u002Fstrong> \u003Cstrong>for different markets\u003C\u002Fstrong>. For instance, if you're trying to sell a rugged sports watch in a market that values luxury and elegance highly, your usual pitch won't cut it.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F08\u002FAdobeStock_750935086.jpeg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1333\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2024\u002F08\u002FAdobeStock_750935086.jpeg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2024\u002F08\u002FAdobeStock_750935086.jpeg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2024\u002F08\u002FAdobeStock_750935086.jpeg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2024\u002F08\u002FAdobeStock_750935086.jpeg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch3 id=\"design-and-script-differences\">Design and script differences\u003C\u002Fh3>\u003Cp>Latin script is nothing like Arabic script. Arabic uses \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Frtl\">a right-to-left (RTL) convention\u003C\u002Fa> and different symbols. This means \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002F6-challenges-of-localizing-your-app-to-arabic-and-how-to-solve-them#redesigning-the-ui-and-layout\">you'll need to adjust your UI design\u003C\u002Fa> and move navigation buttons to the lett.\u003C\u002Fp>\u003Cp>Another example is \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fgerman-localization-fundamentals-enter-this-prosperous-european-market-with-confidence\">German\u003C\u002Fa>, a language well known for compound words. These longer terms \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fstop-making-7-software-localization-mistakes#5-forgetting-different-translations-lengths\">might create text overflow issues\u003C\u002Fa>, such as cutting words off or overlapping with other elements. This looks messy and can make the information harder to digest.\u003C\u002Fp>\u003Cblockquote>Design adjustments must be made for every new locale you implement. Otherwise, you'll have problems with text directionality and overlapping, off-putting customers and leading to a poor user experience\u003C\u002Fblockquote>\u003Ch3 id=\"local-expertise\">Local expertise\u003C\u002Fh3>\u003Cp>Don't leave all your translations to a computer. It's best to find somebody who speaks the local language, as they have a better understanding of the cultural references, proper names, and idioms, sparing you from potential embarrassment or bad press. \u003C\u002Fp>\u003Cp>The downside is that finding skilled translators for less common languages might be difficult. Due to shortages, you might need to pay a higher price for them too. Even so, more often than not, \u003Cstrong>it still makes financial sense to pay for a skilled translator\u003C\u002Fstrong> rather than pay the price of poor localization. \u003C\u002Fp>\u003Cp>Likewise, having access to the right cultural expertise will be an advantage in reaching your target and building loyalty, as \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fwhy-and-how-to-provide-local-expertise-to-foreign-clients\">you'll be adapting to local preferences, habits, trends, and regulations\u003C\u002Fa>.\u003C\u002Fp>\u003Ch3 id=\"cost-and-timing-issues\">Cost and timing issues\u003C\u002Fh3>\u003Cp>When it comes to localization, the devil is in the details 😈 (that's an excellent example of \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fhow-to-translate-idioms-the-right-way?srsltid=AfmBOorDZDNx1f1nRUcyNXlYflGDT5-22jPtJH-l4OQBeflcdEOVqv-i\">a phrase that wouldn't translate literally\u003C\u002Fa> to every language!).\u003C\u002Fp>\u003Cp>\u003Cstrong>It's a good idea to get expert help from the outset rather than incur large unexpected costs later\u003C\u002Fstrong>. For instance, if you're adapting your content for an RTL language with a different script like \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Farabic-localization-for-beginners-challenges-opportunities-for-your-global-brand\">Arabic\u003C\u002Fa> or \u003Ca href=\"https:\u002F\u002Fhub.localazy.com\u002Fen\u002Flanguages\u002Fhe-hebrew\">Hebrew\u003C\u002Fa>, you might have to redesign entire pages, requiring expensive UI\u002FUX designers.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F08\u002FAdobeStock_100378089.jpeg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1333\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2024\u002F08\u002FAdobeStock_100378089.jpeg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2024\u002F08\u002FAdobeStock_100378089.jpeg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2024\u002F08\u002FAdobeStock_100378089.jpeg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2024\u002F08\u002FAdobeStock_100378089.jpeg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch2 id=\"%E2%9A%BD%EF%B8%8F-new-locale-new-rules\">⚽️ New locale, new rules\u003C\u002Fh2>\u003Cp>\u003Cstrong>Each market is like a different game with its own set of rules\u003C\u002Fstrong>. You wouldn't play chess using the same strategy as in soccer, right? The same logic applies to localization. \u003Cstrong>What works in one region might totally be a dismal failure in another\u003C\u002Fstrong>. For instance, a direct marketing approach might be appreciated in the 🇺🇸 U.S., but in 🇯🇵 Japan, a more subtle method is preferred due to cultural preferences for modesty and restraint.\u003C\u002Fp>\u003Cp>Be flexible and ready to adapt the language, tone, visuals, and even functionality to meet local norms. If you're localizing a mobile app for 🇨🇳 \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fchinese-support-for-your-product\">China\u003C\u002Fa>, for instance, you might need to integrate local payment services like Alipay or WeChat Pay, which are different to Western markets. \u003C\u002Fp>\u003Cp>Also, \u003Cstrong>regulatory requirements can vary widely\u003C\u002Fstrong>. Even something as simple as a data privacy policy needs to be adapted to comply with local laws. The rules are quite strict in places, such as the EU's GDPR.\u003C\u002Fp>\u003Cp>Here are some top tips to handle the localization process with ease and make sure you're meeting all the cultural expectations and regulations:\u003C\u002Fp>\u003Ch3 id=\"1-listen-to-your-localization-team\">1. Listen to your localization team\u003C\u002Fh3>\u003Cp>They understand the nuances of the locale better than anyone. \u003Cstrong>Make sure you consult with them\u003C\u002Fstrong> before diving into localization projects to spot red flags early on and guide content in a culturally sensitive and appealing direction.\u003C\u002Fp>\u003Ch3 id=\"2-keep-your-designers-in-the-loop\">2. Keep your designers in the loop\u003C\u002Fh3>\u003Cp>\u003Cstrong>Value their input\u003C\u002Fstrong>, as design is decisive in how information is presented and understood across different cultures. When you're localizing content, the design needs to accommodate various changes like text expansion or contraction (like with German or Japanese) and adapting layouts \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Ftext-directionality\">to support RTL languages\u003C\u002Fa>. Designers can also provide insights on how to adapt visuals to fit cultural preferences. For instance, the use of colors can be deeply symbolic. In some cultures, white is the color of purity and weddings; in others, it's associated with mourning.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F08\u002FAdobeStock_301789293.jpeg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1333\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2024\u002F08\u002FAdobeStock_301789293.jpeg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2024\u002F08\u002FAdobeStock_301789293.jpeg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2024\u002F08\u002FAdobeStock_301789293.jpeg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2024\u002F08\u002FAdobeStock_301789293.jpeg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch3 id=\"3-seize-the-power-of-transcreation\">3. Seize the power of transcreation\u003C\u002Fh3>\u003Cp>\u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Ftranscreation\">Mixing translation with creative writing\u003C\u002Fa> helps you deliver your message in another language while maintaining its original intent, style, tone, and context. 💡 This is especially important in marketing and advertising, where you want to evoke the same emotional response. \u003Cstrong>It's also a chance to engage with a whole new group of customers in a way that feels native to them\u003C\u002Fstrong>.\u003C\u002Fp>\u003Ch3 id=\"4-local-experts-will-be-your-best-friends\">4. Local experts will be your best friends\u003C\u002Fh3>\u003Cp>\u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fwhy-and-how-to-provide-local-expertise-to-foreign-clients\">It's like having a local guide\u003C\u002Fa> when you're exploring a new city — \u003Cstrong>they know the shortcuts, the spots you must see, and the pitfalls to avoid\u003C\u002Fstrong>. For example, they can tell you if a marketing message might be misunderstood or if a particular product feature won't be well-received.\u003C\u002Fp>\u003Ch3 id=\"5-use-a-reliable-tms-to-make-it-easier\">5. Use a reliable TMS to make it easier\u003C\u002Fh3>\u003Cp>\u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Ftranslation-management-system-tms\">Translation Management Systems (TMS)\u003C\u002Fa> keep all your translation assets in one place, making it easy to manage, update, and reuse translations across different projects. This is handy when you have updates or need to scale up your operations to include more languages. A good TMS comes with \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fqa-quality-assurance\">integrated quality assurance tools\u003C\u002Fa> to automatically check for consistency in terminology and detect errors before going live.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F08\u002FAdobeStock_660799289.jpeg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1366\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2024\u002F08\u002FAdobeStock_660799289.jpeg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2024\u002F08\u002FAdobeStock_660799289.jpeg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2024\u002F08\u002FAdobeStock_660799289.jpeg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2024\u002F08\u002FAdobeStock_660799289.jpeg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch3 id=\"6-consider-delays-and-budget-changes\">6. Consider delays and budget changes\u003C\u002Fh3>\u003Cp>Localization projects involve many moving parts — from translation and cultural adaptation to legal checks and technical adjustments. \u003Cstrong>A delay might happen due to a need for more cultural adaptation than initially thought\u003C\u002Fstrong>. A TMS allows multiple people — translators, project managers, and reviewers — to work together efficiently, no matter where they are. 🌍 This speeds up turnaround times and improves communication, ensuring everyone is on the same page.\u003C\u002Fp>\u003Ch2 id=\"%F0%9F%93%B2-ux-is-king\">📲 UX is king!\u003C\u002Fh2>\u003Cp>It's essential that you offer \u003Cstrong>the same user experience (UX) to every locale you serve\u003C\u002Fstrong>. If users don't feel like the product caters to them, they're less connected to it and thus less likely to use it. And the last thing you want is for user engagement to drop off.\u003C\u002Fp>\u003Cp>That's why you should set aside resources for thorough localization and usability testing. Ensuring \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Ftop-9-ux-translation-problems-and-how-to-solve-them\">your UX hits home\u003C\u002Fa> with users in different locales leads to higher satisfaction rates and loyalty.\u003C\u002Fp>\u003Cblockquote>If users who speak different locales don't feel like the product caters to them, they'll feel less conected and will be less likely to use it\u003C\u002Fblockquote>\u003Ch2 id=\"%F0%9F%93%8C-ensure-a-good-cultural-fit-with-localazy\">📌 Ensure a good cultural fit with Localazy\u003C\u002Fh2>\u003Cp>In summary, the most important elements of localization for different locales are:\u003C\u002Fp>\u003Cul>\u003Cli>📿 Understanding and respecting local cultural norms\u003C\u002Fli>\u003Cli>🧑‍🎨 Adjusting design elements for different scripts and languages\u003C\u002Fli>\u003Cli>📲 Keeping a consistent UX across all markets\u003C\u002Fli>\u003Cli>🔦 Engaging with local experts for deeper insights\u003C\u002Fli>\u003Cli>✍️ Using transcreation to make sure your message hits home\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>Where does Localazy fit into all this? \u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Localazy is your one-stop shop for all things localization-related. Whether you're \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Fcontinuous-localization-team\">looking for translators and proofreaders for your project\u003C\u002Fa>, need to \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Flanguage-permissions\">onboard your own team of linguists\u003C\u002Fa> with access to specific languages, or want to streamline processes \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdocs\u002Fgeneral\u002Fadditional-mt-engines\">with the help of MT\u003C\u002Fa> and \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdocs\u002Fgeneral\u002Fautomated-workflows\">automated workflows\u003C\u002Fa>, Localazy reduces friction and makes your life much easier. \u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-width-wide\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F08\u002FFrame-157.png\" class=\"kg-image\" alt loading=\"lazy\" width=\"1200\" height=\"630\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2024\u002F08\u002FFrame-157.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2024\u002F08\u002FFrame-157.png 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F08\u002FFrame-157.png 1200w\" sizes=\"(min-width: 1200px) 1200px\">\u003C\u002Ffigure>\u003Cp>Our TMS also integrates with tools like \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Ffigma-localization-plugin\">Figma\u003C\u002Fa>, which means \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Ffigma-series-connect-designs-and-source-keys-via-screenshots\">you can keep your designers in the loop effortlessly\u003C\u002Fa> and ensure that every visual element is on point for each locale. \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fregister\">Try it out\u003C\u002Fa> and see for yourself – it's on us for the first 14 days. 😉\u003C\u002Fp>\u003Ch2 id=\"%F0%9F%93%9A-more-from-our-mythbusters-series\">📚 More from our Mythbusters series\u003C\u002Fh2>\u003Cp>Check out our most recent posts demistifying other aspects of localization:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fmythbusters-we-use-google-translate-and-gpt-to-manage-our-localization\">We use Google Translate and GPT to manage our localization\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fmythbusters-lets-localize-the-text-and-well-be-good-to-go\">Let's localize the text, and we'll be good to go!\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Ftesting.localazy.com\u002Fblog\u002Fmythbusters-we-dont-have-the-budget-for-localization\">We don't have the budget for localization\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Ftesting.localazy.com\u002Fblog\u002Fmythbusters-our-product-has-been-localized-so-the-job-is-finished\">Our product has been localized, so the job is finished\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>","public","none","2024-06-11T10:27:29.000+02:00",[1974],{"id":1855,"name":1856,"slug":1857,"profile_image":1858,"cover_image":7,"bio":1975,"website":1976,"location":1977,"facebook":7,"twitter":7,"meta_title":7,"meta_description":7,"url":1978},"Hi, my name is Dan and I have been been a full-time technical copywriter for 5 years. I aim to write engaging, informative content that makes tech topics clear and easy to understand.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fdmcopywriting\u002F","Redditch, 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