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The process of globalization is a vital part of making the product ready for global use by concept and should be integrated when the business and product development strategies are being conceived.\n\nIn the case of mobile app developement, thinking about globalization from the very start will save you difficulties connected with rewriting the code and redesigning the UX, but that is not all. It is always a good idea to think about globalization before you even start with the development to find out whether your mobile app is viable for it or not.\n\nGlobalization has profound impacts on how companies operate, how cultures interact, and how economies grow. It drives innovation, opens up new markets, and creates opportunities for collaboration and competition on a worldwide stage.\n\n## 🌍 Key points about globalization: \n\n* Globalization facilitates the selling of goods, services, and the flow of capital, and labor across international borders, contributing to global economic interdependence and growth.\n* It encourages the exchange of cultural ideas, values, and practices, leading to greater cultural diversity and mutual understanding.\n* Businesses can expand into international markets, accessing new customer bases and growth opportunities, driving global trade.\n* While globalization offers numerous benefits, it also presents challenges such as economic inequality, cultural homogenization, and environmental impacts.\n\nUnderstanding and prioritizing globalization is essential for enabling individuals and organizations to access global opportunities and broaden their reach beyond native borders.\n\n> *Other concepts closely related to globalization are [internationalization](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Finternationalization\u002F) and [expansion](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fexpansion\u002F).*","globalization",[1892,1893,1896],{"id":5,"slug":1833},{"id":1894,"slug":1895},79,"internationalization",{"id":1897,"slug":1898},184,"expansion",{"id":89,"status":8,"owner":1874,"created_on":1886,"title":1900,"excerpt":1901,"content":1902,"slug":1903,"meta_title":7,"meta_description":7,"canonical":7,"related_terms":1904},"Multiplatform","Multiplatform refers to the ability of software or content to function or be displayed on more than two platforms flawlessly. ","Multiplatform refers to the capability of software or digital content to function smoothly across multiple operating systems, devices, or platforms. This ensures that users have a consistent experience regardless of the device or platform they are using. Such solutions are crucial for reaching a broad audience and providing a unified experience across diverse technology ecosystems.\n\n## The basics of multiplatform software: 💻\n- Multiplatform software is designed to work across various operating systems (e.g., Windows, macOS, Linux) and devices (e.g., smartphones, tablets, desktops).\n- It aims to deliver a consistent user experience (UX) and functionality, regardless of the platform or device being used.\n- Using frameworks and tools that support multiplatform development makes it possible to build and maintain applications for different environments.\n- Multiplatform solutions create more accessible experiences by enabling users to interact with the software or content on their preferred devices without compatibility issues.\n\nExamples of multiplatform technologies include web applications, cross-platform development frameworks like React Native and Flutter, and cloud-based services.","multiplatform",[1905,1906],{"id":1250,"slug":479},{"id":175,"slug":500},{"id":1908,"status":8,"owner":1909,"created_on":1910,"title":1866,"excerpt":1911,"content":1912,"slug":1867,"meta_title":764,"meta_description":764,"canonical":764,"related_terms":1913},134,"562275e3-c1f6-48fa-ae16-dc81789ee6e0","2023-10-24T10:37:04.000Z","The process in which a user interacts with a digital product or service. ","User Experience (UX) is crucial to understand the needs, wants and limitations of customers during their journey with a product\u002Fservice. It aims to provide them with the most satisfactory experience possible.\n\nUser experience research encompasses all touch points of the user's interaction with a company and its products\u002Fservices, including:\n\n* Accessibility\n* Usability\n* Relevancy\n* Credibility\n\nUX -not to be mistaken with User Interface (UI)- is a subjective quality whose effectiveness can be tested with different standards and procedures, as usability or A\u002FB testing.\n\nIt involves the whole customer journey, thus including several areas of action like product management, user & interaction design, content management and information architecture, among many others.\n\n> *To learn more about UX, check out [our articles](https:\u002F\u002Flocalazy.com\u002Ftags\u002Fux\u002F) about the topic on the Localazy blog.*",[1914,1917],{"id":1915,"slug":1916},237,"ui",{"id":1918,"slug":1919},287,"a-b-testing",{"id":1921,"status":8,"owner":1874,"created_on":1922,"title":1923,"excerpt":1924,"content":1925,"slug":1926,"meta_title":7,"meta_description":7,"canonical":7,"related_terms":1927},112,"2022-03-17T12:22:57.000Z","OCR - Optical Character Recognition","OCR stands for Optical character recognition. It is the conversion of texts in images into machine-encoded text.","Optical character recognition (OCR) is a technology that interprets images of handwritten or printed text and converts them into a format suitable for input to computers.\n\nThis technology is used mainly in libraries, large corporations, and other places that need to convert printed text into machine-encoded text regardless of its source.\n\nIt is composed of hardware and software that converts physical documents into machine-readable text, thereby enabling the scans of ordinary documents to be stored and processed as digital files.\n\nBusinesses that use optical character recognition technology to digitize their documents can reap significant benefits by eliminating the need for manual data entry. OCR allows them to process more data faster, reduce errors, reallocate physical storage space, and improve productivity.\n\nOCR can be also used to extract texts from images such as screenshots of UI. The OCR technology is used within Localazy as a part of the [Context Screenshots](\u002Fdocs\u002Fgeneral\u002Fscreenshots) feature, available with the [Autopilot plan](\u002Ftiers\u002Fautopilot). \n\n","ocr-optical-character-recognition",[],{"id":1929,"status":8,"owner":1874,"created_on":1930,"title":545,"excerpt":1931,"content":1932,"slug":544,"meta_title":764,"meta_description":764,"canonical":764,"related_terms":1933},104,"2022-03-17T12:22:56.000Z","Figma is popular tool to build prototypes of digital products, made for design collaboration.","Figma is a well-known web prototyping and vector graphics editor tool used to create visual designs of your ideas. It's ideal for creating design systems and prototyping web and mobile apps.\n\nYou can also think of Figma as a cloud-based collaboration design tool for real-time cooperation among designers, copywriters, managers, and developers.\n\nFigma is available for free, but there are some limitations that can be unlocked with the paid version. Learn more on the [Figma pricing page](https:\u002F\u002Fwww.figma.com\u002Fpricing\u002F).\n\nYou can translate your Figma designs using the [Localazy localization plugin](https:\u002F\u002Fwww.figma.com\u002Fcommunity\u002Fplugin\u002F964257457772706017\u002FLocalazy-Plugin).\n\nYou can sign up or find more information on the [official website](https:\u002F\u002Fwww.figma.com\u002F).",[],{"id":1935,"status":8,"owner":1936,"created_on":1937,"title":1938,"excerpt":1939,"content":1940,"slug":1941,"meta_title":764,"meta_description":764,"canonical":764,"related_terms":1942},239,"a5e46ee7-1f50-4f81-ae2d-68a664c76aa2","2026-05-12T07:09:24.000Z","Source key","A source key is a unique identifier used in localization to reference a specific text string in the source language.","A source key is a segment of text stored in Localazy that represents content in your source language. It’s a single string of text, such as a button label, a short paragraph in a dialog window, or even a blog article written in Markdown. You can think of a source key as a single row in a spreadsheet you might have used for translations.\n\nSource keys act as unique codes that link the original text to its translations. They help translators and localization tools produce accurate translations as the product versions, number of languages, and amount of text to translate increases. Even if a source key is translated into multiple languages, it still counts as one source key.\n\nSource keys make localization faster and easier by allowing translators to quickly find the text that needs translation. These keys are often used with translation management systems like Localazy to ensure the correct translations match the right text. They can come in different formats, like simple numbers or descriptive strings that provide context for the text.  \n\n### **🤔 Types of source keys:**\n\nSource keys can be categorized into different types based on their state. Here are some examples: \n\n* **Active keys.** Used in your code and available for translation. These are fully functional and visible to translators.\n* **Hidden keys.** Not visible to translators but still processed and exported. When the source text is empty, they're often applied automatically.\n* **Duplicate keys.** Linked to a master key using Duplicity Linking. These act like hidden keys and inherit translations from the original.\n* **Deprecated keys.** Considered outdated. They are ignored during export and hidden from translators. If re-uploaded, they’re restored as Active with all previous data.\n* **Deleted keys.** Fully removed from the project, including all translations. These no longer count toward your key limit.\n\n### 🔎 **Examples of source keys:**\n\n1. A button labeled \"Submit\".\n2. A sentence like \"Your order has been placed successfully.\"\n3. A short blog post written in Markdown, such as:\n\n   ```\n   ## 5 Tips to Stay Productive\n   \n   Staying productive can be tough, but here are five quick tips:\n   \n   1. Start your day with a to-do list.\n   2. Take short breaks to recharge.\n   3. Minimize distractions by turning off notifications.\n   4. Focus on one task at a time.\n   5. Celebrate small wins to stay motivated.\n   \n   Try these tips and see how they boost your productivity!\n   ```\n\nEven if these examples are translated into 10 different languages, each one still counts as a single source key. See examples in action [here](https:\u002F\u002Flocalazy.com\u002Ffaq\u002Flocalazy-accounts\u002Fwhat-are-source-keys\u002F \"https:\u002F\u002Flocalazy.com\u002Ffaq\u002Flocalazy-accounts\u002Fwhat-are-source-keys\u002F\").\n\n### 📝 **Benefits of source keys:**\n\n* Ensure consistent translations across multiple languages.\n* Make updating and maintenance of localized content easier.\n* Improve how translators and developers work together.\n* Make it easier to track changes in the source text and handle version control.\n\n> *Source keys make the translation of your product easier. Learn more about the [costs of source strings](https:\u002F\u002Flocalazy.com\u002Fcompare-plans \"https:\u002F\u002Flocalazy.com\u002Fcompare-plans\") on our pricing page.*","source-key",[1943,1944,1945,1946,1947,1948,1949],{"id":5,"slug":1833},{"id":147,"slug":333},{"id":216,"slug":1883},{"id":154,"slug":1879},{"id":269,"slug":254},{"id":1894,"slug":1895},{"id":1950,"slug":1951},171,"strings","Translation is not good enough when it comes to localization. Yes, you read that right - and that's because design localization and UX elements are just as important. Learn why.","\u003Cp>Text translated ✅ That’s localization done, right?\u003C\u002Fp>\u003Cp>Wrong! Let’s bust this myth once and for all.\u003C\u002Fp>\u003Cp>Imagine this scenario…\u003C\u002Fp>\u003Cp>You’ve launched a new app. The first release was in English only, but now you want to expand to different European markets. So you begin by translating English to German. \u003C\u002Fp>\u003Cp>One of the first things you're going to be taking care of is call-to-action buttons like this:\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F01\u002FCaptura-de-pantalla-2024-01-26-a-las-19.58.40.png\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"805\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2024\u002F01\u002FCaptura-de-pantalla-2024-01-26-a-las-19.58.40.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2024\u002F01\u002FCaptura-de-pantalla-2024-01-26-a-las-19.58.40.png 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2024\u002F01\u002FCaptura-de-pantalla-2024-01-26-a-las-19.58.40.png 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F01\u002FCaptura-de-pantalla-2024-01-26-a-las-19.58.40.png 2096w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Cp>See the problem? 🧐\u003C\u002Fp>\u003Cp>When you translate \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ftranslate\u002Fen-de\">English to German\u003C\u002Fa>, you often end up with sentences that are way longer than the ones you started with. The text for a CTA button may be longer in German, but much shorter in another language.\u003C\u002Fp>\u003Cp>Changeable word lengths can lead to layout headaches, especially if you’re not on the ball with design during the localization stage. Ugly design and UX don't go well together. It can do serious reputation damage to your brand if text bleeds into design elements. \u003C\u002Fp>\u003Cp>So - how can you avoid cringe-inducing scenarios like that? \u003Cstrong>Taking a joined-up approach to localization is the key\u003C\u002Fstrong>. Here are 6 tips to help you achieve a unified localization strategy.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F01\u002Famelie-mourichon-NqU6zbLxIk0-unsplash.jpg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1500\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2024\u002F01\u002Famelie-mourichon-NqU6zbLxIk0-unsplash.jpg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2024\u002F01\u002Famelie-mourichon-NqU6zbLxIk0-unsplash.jpg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2024\u002F01\u002Famelie-mourichon-NqU6zbLxIk0-unsplash.jpg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2024\u002F01\u002Famelie-mourichon-NqU6zbLxIk0-unsplash.jpg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch2 id=\"6-tips-for-a-unified-localization-strategy\">🪢 6 tips for a unified localization strategy \u003Ca class=\"markdownit-header-anchor\" href=\"#6-tips-for-a-unified-localization-strategy\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Ch3 id=\"1-do-your-design-due-diligence\">1. Do your design due diligence \u003Ca class=\"markdownit-header-anchor\" href=\"#1-do-your-design-due-diligence\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>If you think that localization is just about changing the text and nothing else, then your process probably looks like this:\u003C\u002Fp>\u003Cul>\u003Cli>😑 Send \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002F12-reasons-why-localazy-is-better-than-spreadsheets-for-localization-projects\">a series of Excel files\u003C\u002Fa> to translators.\u003C\u002Fli>\u003Cli>😫 Forward the translated text to devs for implementation.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>If you want to avoid design mishaps – this two-step localization process isn’t enough. Instead, \u003Cstrong>you need to involve your design, UX, and front-end devs team right from the outset, preferably in a platform where they can work collaboratively.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>As soon as the localization process begins, get your designers to cooperate closely with translators. The goal is to allow for changing text length and create a responsive design that adapts to different languages.\u003C\u002Fp>\u003Cblockquote>You can incorporate localization into your design workflow early by using the \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Ffigma-localization-plugin\">Figma Localization Plugin\u003C\u002Fa> and \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Fpre-translate\">MT pre-translate\u003C\u002Fa>. Learn how to quickly preview and optimize your designs in Figma in \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Ffigma-series-preview-designs-in-multiple-languages\">this article\u003C\u002Fa>.\u003C\u002Fblockquote>\u003Cp>These days, to make the process even smoother, you can use a good \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Ftranslation-management-system-tms\">Translation Management System (TMS)\u003C\u002Fa> like Localazy. You’ll get access to context tools that bridge the gap between translators and designers. \u003C\u002Fp>\u003Cp>You still end up with a nice and easy two-step process, but it’s a more joined-up one:\u003C\u002Fp>\u003Cul>\u003Cli>📩 Set up your TMS to receive text for translation.\u003C\u002Fli>\u003Cli>🔔 The TMS automatically alerts design, UX, and devs teams, \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Ffigma-series-connect-designs-and-source-keys-via-screenshots\">providing context for the text changes\u003C\u002Fa> prior to implementation.\u003C\u002Fli>\u003C\u002Ful>\u003Cblockquote>🗑️ Ditch your spreadsheets for good - and switch to a great TMS! Learn why \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002F12-reasons-why-localazy-is-better-than-spreadsheets-for-localization-projects\">here\u003C\u002Fa>.\u003C\u002Fblockquote>\u003Ch3 id=\"2-be-sensitive-to-cultural-nuance\">2. Be sensitive to cultural nuance \u003Ca class=\"markdownit-header-anchor\" href=\"#2-be-sensitive-to-cultural-nuance\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>Words aren’t the only thing you need to consider when it comes to cultural sensitivity. Your designers need to be aware of \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Ftop-9-ux-translation-problems-and-how-to-solve-them\">any potential faux pas\u003C\u002Fa> in terms of imagery and symbols.\u003C\u002Fp>\u003Cp>For instance, if you’re expanding into a Hindu market, conch shells, and lotus flowers are religious symbols, so using them commercially may cause offense. 😬\u003C\u002Fp>\u003Cp>Colors can be problematic too. For example, white usually symbolizes purity and weddings in Western cultures, but it symbolizes mourning and funerals in some Asian cultures.\u003C\u002Fp>\u003Cp>\u003Cstrong>Take the time to understand the cultural nuances and sensitivities of your target markets\u003C\u002Fstrong>. Make sure that design elements such as colors, imagery, symbols, and layouts are culturally appropriate and relevant.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F01\u002Famelie-mourichon-h3kEAHMl1k4-unsplash.jpg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1500\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2024\u002F01\u002Famelie-mourichon-h3kEAHMl1k4-unsplash.jpg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2024\u002F01\u002Famelie-mourichon-h3kEAHMl1k4-unsplash.jpg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2024\u002F01\u002Famelie-mourichon-h3kEAHMl1k4-unsplash.jpg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2024\u002F01\u002Famelie-mourichon-h3kEAHMl1k4-unsplash.jpg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch3 id=\"3-create-adaptable-layouts\">3. Create adaptable layouts \u003Ca class=\"markdownit-header-anchor\" href=\"#3-create-adaptable-layouts\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>As mentioned earlier, some languages expand when translated. Others contract and need less space. \u003Cstrong>Good localization is all about knowing this in advance and allowing for varying text length and direction\u003C\u002Fstrong>. \u003C\u002Fp>\u003Cp>For example, languages like Arabic and Hebrew read \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fstop-making-7-software-localization-mistakes#7-not-considering-vertical-and-rtl-languages\">right-to-left (RTL)\u003C\u002Fa>, which might mean a complete flip of your app's layout. Design elements such as navigation menus, text alignment, and even graphical elements should be mirrored to ensure a natural user experience for RTL languages. 📚\u003C\u002Fp>\u003Cblockquote>Some languages expand when translated, others need less space and some require complete design overhauls, like right-to-left languages. Integrations like \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fagile-localization-for-ux-the-localazy-figma-plugin-changes-the-game\">Localazy's Figma plugin\u003C\u002Fa> make layout work much easier for multilingual projects, both for designers and translators\u003C\u002Fblockquote>\u003Cfigure class=\"kg-card kg-bookmark-card\">\u003Ca class=\"kg-bookmark-container\" href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Ffigma-series-preview-designs-in-multiple-languages#preview-in-figma\">\u003Cdiv class=\"kg-bookmark-content\">\u003Cdiv class=\"kg-bookmark-title\">Figma in Localization: Preview designs in multiple languages\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-description\">Using the Localazy Figma plugin is an excellent way of introducing localization earlier in the product life cycle - in the design phase. Learn how to quickly preview and optimize your designs in Figma with Localazy and how it could fit into your workflow in this article.\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-metadata\">\u003Cimg class=\"kg-bookmark-icon\" src=\"https:\u002F\u002Flocalazy.com\u002Ffavicon.ico\" alt=\"\">\u003Cspan class=\"kg-bookmark-author\">Localazy\u003C\u002Fspan>\u003Cspan class=\"kg-bookmark-publisher\">Daniel Charvát\u003C\u002Fspan>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-thumbnail\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2022\u002F12\u002FFigma-Series-1--2-.png\" alt=\"\">\u003C\u002Fdiv>\u003C\u002Fa>\u003C\u002Ffigure>\u003Ch3 id=\"4-localize-video-and-audio-content\">4. Localize video and audio content \u003Ca class=\"markdownit-header-anchor\" href=\"#4-localize-video-and-audio-content\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>If you ever watch movies from cultures other than your own, you’ll notice they often have a very different feel and style. What works in one culture may not work in another. That’s why it’s important to \u003Cstrong>update your video and audio content when you localize\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>You need to consider the potential impact of localized voice-overs in instructional videos. The sense of humor or the context of storytelling elements may need to be adjusted. \u003C\u002Fp>\u003Cblockquote>Remember to adjust your storytelling style when you localize video and audio content. What works in one culture may not work in another\u003C\u002Fblockquote>\u003Cp>For example, imagine you've created an instructional video for a fitness app. 🏋️ The original version, created for an American audience, has an energetic and motivational coach who shouts things like \"No pain, no gain!\" and \"Push your limits!\". The background music is upbeat and intense, matching the high-energy theme.\u003C\u002Fp>\u003Cp>Now, let’s say you're localizing this app for a Japanese audience. In Japan, a more subdued and respectful approach is often preferred. The loud and aggressive motivation style may be off-putting or even considered rude. This is a clear case for changing the content to match cultural expectations.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F01\u002Fvictoriano-izquierdo-vkKzl4KsKv8-unsplash.jpg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1333\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2024\u002F01\u002Fvictoriano-izquierdo-vkKzl4KsKv8-unsplash.jpg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2024\u002F01\u002Fvictoriano-izquierdo-vkKzl4KsKv8-unsplash.jpg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2024\u002F01\u002Fvictoriano-izquierdo-vkKzl4KsKv8-unsplash.jpg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2024\u002F01\u002Fvictoriano-izquierdo-vkKzl4KsKv8-unsplash.jpg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch3 id=\"5-test-and-optimize\">5. Test and optimize \u003Ca class=\"markdownit-header-anchor\" href=\"#5-test-and-optimize\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>Once you've adapted your app for a new market, it needs to be \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffaq\u002Flocalization\u002Fwhat-is-localization-testing-in-software-testing\">thoroughly tested\u003C\u002Fa> before launch. \u003C\u002Fp>\u003Cp>This usually means:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Linguistic testing\u003C\u002Fstrong> – test translations among your users to ensure accuracy and cultural relevance.\u003C\u002Fli>\u003Cli>\u003Cstrong>Functional testing\u003C\u002Fstrong> – to see how your app performs when translated into different languages.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Ideally, you should try to \u003Cstrong>set up a feedback loop\u003C\u002Fstrong> to gain insights from native speakers. One way is to ask users in your target market to beta-test the app and highlight any issues. You can also run A\u002FB tests with different content changes to ensure the final product resonates as well as possible with the target audience.\u003C\u002Fp>\u003Ch3 id=\"6-streamline-with-tms-integrations\">6. Streamline with TMS Integrations \u003Ca class=\"markdownit-header-anchor\" href=\"#6-streamline-with-tms-integrations\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>Integrating design tools into your TMS makes your life much, much easier. The \u003Ca href=\"https:\u002F\u002Fwww.figma.com\u002Fcommunity\u002Fplugin\u002F964257457772706017\">\u003Cstrong>Localazy Figma plugin\u003C\u002Fstrong>\u003C\u002Fa> is useful \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Ffigma-series-figma-as-source-of-truth\">during the early stages\u003C\u002Fa> of product development, delivering the following benefits:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>✍️ Context for translators\u003C\u002Fstrong> – Quickly upload Figma screenshots to Localazy for visual context. This helps translators understand design constraints and produce \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fagile-localization-for-ux-the-localazy-figma-plugin-changes-the-game\">better translations that fit\u003C\u002Fa>.\u003C\u002Fli>\u003Cli>\u003Cstrong>📐 Designer-friendly\u003C\u002Fstrong> – Preview multilingual designs in Figma to make sure layouts work well in different languages.\u003C\u002Fli>\u003Cli>\u003Cstrong>📲  Easy content upload\u003C\u002Fstrong> – Upload content directly from Figma to Localazy to streamline the workflow and ensure that designs meet localization needs.\u003C\u002Fli>\u003Cli>\u003Cstrong>🖇️ Design-text link\u003C\u002Fstrong> – Connect designs with text source keys using screenshots, making it easier to align text with the right design elements.\u003C\u002Fli>\u003Cli>\u003Cstrong>👁️ OCR source key detection\u003C\u002Fstrong> – The \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Focr-optical-character-recognition\">OCR feature\u003C\u002Fa> detects and suggests source keys in screenshots, saving time and reducing manual linking.\u003C\u002Fli>\u003Cli>\u003Cstrong>🔄 Dynamic screenshot updates\u003C\u002Fstrong> – Update screenshots to match changes in Figma designs, keeping translations relevant.\u003C\u002Fli>\u003Cli>\u003Cstrong>📸 Manage screenshots\u003C\u002Fstrong> – Easily keep content up-to-date and accurate.\u003C\u002Fli>\u003C\u002Ful>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F01\u002Fchristin-hume-slbqShqAhEo-unsplash.jpg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1333\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2024\u002F01\u002Fchristin-hume-slbqShqAhEo-unsplash.jpg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2024\u002F01\u002Fchristin-hume-slbqShqAhEo-unsplash.jpg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2024\u002F01\u002Fchristin-hume-slbqShqAhEo-unsplash.jpg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2024\u002F01\u002Fchristin-hume-slbqShqAhEo-unsplash.jpg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch2 id=\"localize-text-and-design-with-precision\">✍️ Localize text & design with precision \u003Ca class=\"markdownit-header-anchor\" href=\"#localize-text-and-design-with-precision\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>The aim of localization is to create an experience that makes the user feel right at home, wherever they may be. \u003Cstrong>Your app needs to do more than just speak the language – the style and tone must also fit the culture\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>For a well-thought-out UX, you should include your design and UX teams in the localization process early on. A good TMS like Localazy helps to streamline the communication flow and get better results.\u003C\u002Fp>\u003Cp>When you combine Localazy with the Figma plug-in, you’ll localize your app so that it both \u003Cem>sounds\u003C\u002Fem> like it belongs in your target market and \u003Cem>looks\u003C\u002Fem> like it too.\u003C\u002Fp>\u003Cblockquote>🧩 Start unifying content & design today with \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Ffigma-localization-plugin\">our Figma plugin\u003C\u002Fa>! To get started quickly, watch our multilingual prototyping tutorial \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=L-U51r-6yIQ&t=13s\">here\u003C\u002Fa>.\u003C\u002Fblockquote>\u003Ch2 id=\"more-from-our-mythbusters-series\">📚 More from our Mythbusters series \u003Ca class=\"markdownit-header-anchor\" href=\"#more-from-our-mythbusters-series\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>Read my previous myth-busting articles!\u003C\u002Fp>\u003Cul>\u003Cli>\u003Ca href=\"https:\u002F\u002Ftesting.localazy.com\u002Fblog\u002Fmythbusters-we-dont-have-the-budget-for-localization\">We don't have the budget for localization\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Ftesting.localazy.com\u002Fblog\u002Fmythbusters-our-product-has-been-localized-so-the-job-is-finished\">Our product has been localized, so the job is finished\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fmythbusters-start-localization-once-product-is-done\">We can tackle localization once the product is done\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fmythbusters-our-users-speak-english-we-do-not-need-to-localize\">Our users speak English, so we don’t have to localize\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>","Discover why app localization is more than just translation","Busting the myth that text translation is enough when it comes to localization. Find out why design and UX are just as important.",{"id":175,"status":8,"created_on":1957,"modified_on":1958,"icon":1959,"header":1960,"description":1961,"button_label":1962,"link":1963},"2022-03-17T12:23:03.000Z","2023-01-19T11:50:36.000Z","pub","Get the Localazy Figma plugin 🍭","Design localization can be done right - make your eye-candy designs multilingual smoothly with the Localazy Figma plugin.\n","Learn More","https:\u002F\u002Fwww.figma.com\u002Fcommunity\u002Fplugin\u002F964257457772706017\u002FLocalazy-Plugin",{"slug":1860,"id":1853,"uuid":1965,"title":1859,"html":1966,"comment_id":1853,"feature_image":1863,"featured":17,"visibility":1967,"email_recipient_filter":1968,"created_at":1969,"updated_at":1861,"published_at":1862,"custom_excerpt":1952,"codeinjection_head":7,"codeinjection_foot":7,"custom_template":7,"canonical_url":7,"authors":1970,"tags":1976,"primary_author":2036,"primary_tag":2037,"url":2038,"excerpt":1952,"reading_time":94,"access":17,"send_email_when_published":15,"og_image":7,"og_title":7,"og_description":7,"twitter_image":7,"twitter_title":7,"twitter_description":7,"meta_title":1954,"meta_description":1955,"email_subject":7,"frontmatter":7,"dictionary":1872,"cta":1956,"plainTags":1864},"c98d9074-9a2e-4625-be4f-e1448ce6c19c","\u003Cp>Text translated ✅ That’s localization done, right?\u003C\u002Fp>\u003Cp>Wrong! Let’s bust this myth once and for all.\u003C\u002Fp>\u003Cp>Imagine this scenario…\u003C\u002Fp>\u003Cp>You’ve launched a new app. The first release was in English only, but now you want to expand to different European markets. So you begin by translating English to German. \u003C\u002Fp>\u003Cp>One of the first things you're going to be taking care of is call-to-action buttons like this:\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F01\u002FCaptura-de-pantalla-2024-01-26-a-las-19.58.40.png\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"805\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2024\u002F01\u002FCaptura-de-pantalla-2024-01-26-a-las-19.58.40.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2024\u002F01\u002FCaptura-de-pantalla-2024-01-26-a-las-19.58.40.png 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2024\u002F01\u002FCaptura-de-pantalla-2024-01-26-a-las-19.58.40.png 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F01\u002FCaptura-de-pantalla-2024-01-26-a-las-19.58.40.png 2096w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Cp>See the problem? 🧐\u003C\u002Fp>\u003Cp>When you translate \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ftranslate\u002Fen-de\">English to German\u003C\u002Fa>, you often end up with sentences that are way longer than the ones you started with. The text for a CTA button may be longer in German, but much shorter in another language.\u003C\u002Fp>\u003Cp>Changeable word lengths can lead to layout headaches, especially if you’re not on the ball with design during the localization stage. Ugly design and UX don't go well together. It can do serious reputation damage to your brand if text bleeds into design elements. \u003C\u002Fp>\u003Cp>So - how can you avoid cringe-inducing scenarios like that? \u003Cstrong>Taking a joined-up approach to localization is the key\u003C\u002Fstrong>. Here are 6 tips to help you achieve a unified localization strategy.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F01\u002Famelie-mourichon-NqU6zbLxIk0-unsplash.jpg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1500\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2024\u002F01\u002Famelie-mourichon-NqU6zbLxIk0-unsplash.jpg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2024\u002F01\u002Famelie-mourichon-NqU6zbLxIk0-unsplash.jpg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2024\u002F01\u002Famelie-mourichon-NqU6zbLxIk0-unsplash.jpg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2024\u002F01\u002Famelie-mourichon-NqU6zbLxIk0-unsplash.jpg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch2 id=\"%F0%9F%AA%A2-6-tips-for-a-unified-localization-strategy\">🪢 6 tips for a unified localization strategy\u003C\u002Fh2>\u003Ch3 id=\"1-do-your-design-due-diligence\">1. Do your design due diligence\u003C\u002Fh3>\u003Cp>If you think that localization is just about changing the text and nothing else, then your process probably looks like this:\u003C\u002Fp>\u003Cul>\u003Cli>😑 Send \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002F12-reasons-why-localazy-is-better-than-spreadsheets-for-localization-projects\">a series of Excel files\u003C\u002Fa> to translators.\u003C\u002Fli>\u003Cli>😫 Forward the translated text to devs for implementation.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>If you want to avoid design mishaps – this two-step localization process isn’t enough. Instead, \u003Cstrong>you need to involve your design, UX, and front-end devs team right from the outset, preferably in a platform where they can work collaboratively.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>As soon as the localization process begins, get your designers to cooperate closely with translators. The goal is to allow for changing text length and create a responsive design that adapts to different languages.\u003C\u002Fp>\u003Cblockquote>You can incorporate localization into your design workflow early by using the \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Ffigma-localization-plugin\">Figma Localization Plugin\u003C\u002Fa> and \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Fpre-translate\">MT pre-translate\u003C\u002Fa>. Learn how to quickly preview and optimize your designs in Figma in \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Ffigma-series-preview-designs-in-multiple-languages\">this article\u003C\u002Fa>.\u003C\u002Fblockquote>\u003Cp>These days, to make the process even smoother, you can use a good \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Ftranslation-management-system-tms\">Translation Management System (TMS)\u003C\u002Fa> like Localazy. You’ll get access to context tools that bridge the gap between translators and designers. \u003C\u002Fp>\u003Cp>You still end up with a nice and easy two-step process, but it’s a more joined-up one:\u003C\u002Fp>\u003Cul>\u003Cli>📩 Set up your TMS to receive text for translation.\u003C\u002Fli>\u003Cli>🔔 The TMS automatically alerts design, UX, and devs teams, \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Ffigma-series-connect-designs-and-source-keys-via-screenshots\">providing context for the text changes\u003C\u002Fa> prior to implementation.\u003C\u002Fli>\u003C\u002Ful>\u003Cblockquote>🗑️ Ditch your spreadsheets for good - and switch to a great TMS! Learn why \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002F12-reasons-why-localazy-is-better-than-spreadsheets-for-localization-projects\">here\u003C\u002Fa>.\u003C\u002Fblockquote>\u003Ch3 id=\"2-be-sensitive-to-cultural-nuance\">2. Be sensitive to cultural nuance\u003C\u002Fh3>\u003Cp>Words aren’t the only thing you need to consider when it comes to cultural sensitivity. Your designers need to be aware of \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Ftop-9-ux-translation-problems-and-how-to-solve-them\">any potential faux pas\u003C\u002Fa> in terms of imagery and symbols.\u003C\u002Fp>\u003Cp>For instance, if you’re expanding into a Hindu market, conch shells, and lotus flowers are religious symbols, so using them commercially may cause offense. 😬\u003C\u002Fp>\u003Cp>Colors can be problematic too. For example, white usually symbolizes purity and weddings in Western cultures, but it symbolizes mourning and funerals in some Asian cultures.\u003C\u002Fp>\u003Cp>\u003Cstrong>Take the time to understand the cultural nuances and sensitivities of your target markets\u003C\u002Fstrong>. Make sure that design elements such as colors, imagery, symbols, and layouts are culturally appropriate and relevant.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F01\u002Famelie-mourichon-h3kEAHMl1k4-unsplash.jpg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1500\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2024\u002F01\u002Famelie-mourichon-h3kEAHMl1k4-unsplash.jpg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2024\u002F01\u002Famelie-mourichon-h3kEAHMl1k4-unsplash.jpg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2024\u002F01\u002Famelie-mourichon-h3kEAHMl1k4-unsplash.jpg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2024\u002F01\u002Famelie-mourichon-h3kEAHMl1k4-unsplash.jpg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch3 id=\"3-create-adaptable-layouts\">3. Create adaptable layouts\u003C\u002Fh3>\u003Cp>As mentioned earlier, some languages expand when translated. Others contract and need less space. \u003Cstrong>Good localization is all about knowing this in advance and allowing for varying text length and direction\u003C\u002Fstrong>. \u003C\u002Fp>\u003Cp>For example, languages like Arabic and Hebrew read \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fstop-making-7-software-localization-mistakes#7-not-considering-vertical-and-rtl-languages\">right-to-left (RTL)\u003C\u002Fa>, which might mean a complete flip of your app's layout. Design elements such as navigation menus, text alignment, and even graphical elements should be mirrored to ensure a natural user experience for RTL languages. 📚\u003C\u002Fp>\u003Cblockquote>Some languages expand when translated, others need less space and some require complete design overhauls, like right-to-left languages. Integrations like \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fagile-localization-for-ux-the-localazy-figma-plugin-changes-the-game\">Localazy's Figma plugin\u003C\u002Fa> make layout work much easier for multilingual projects, both for designers and translators\u003C\u002Fblockquote>\u003Cfigure class=\"kg-card kg-bookmark-card\">\u003Ca class=\"kg-bookmark-container\" href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Ffigma-series-preview-designs-in-multiple-languages#preview-in-figma\">\u003Cdiv class=\"kg-bookmark-content\">\u003Cdiv class=\"kg-bookmark-title\">Figma in Localization: Preview designs in multiple languages\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-description\">Using the Localazy Figma plugin is an excellent way of introducing localization earlier in the product life cycle - in the design phase. Learn how to quickly preview and optimize your designs in Figma with Localazy and how it could fit into your workflow in this article.\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-metadata\">\u003Cimg class=\"kg-bookmark-icon\" src=\"https:\u002F\u002Flocalazy.com\u002Ffavicon.ico\" alt=\"\">\u003Cspan class=\"kg-bookmark-author\">Localazy\u003C\u002Fspan>\u003Cspan class=\"kg-bookmark-publisher\">Daniel Charvát\u003C\u002Fspan>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-thumbnail\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2022\u002F12\u002FFigma-Series-1--2-.png\" alt=\"\">\u003C\u002Fdiv>\u003C\u002Fa>\u003C\u002Ffigure>\u003Ch3 id=\"4-localize-video-and-audio-content\">4. Localize video and audio content\u003C\u002Fh3>\u003Cp>If you ever watch movies from cultures other than your own, you’ll notice they often have a very different feel and style. What works in one culture may not work in another. That’s why it’s important to \u003Cstrong>update your video and audio content when you localize\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>You need to consider the potential impact of localized voice-overs in instructional videos. The sense of humor or the context of storytelling elements may need to be adjusted. \u003C\u002Fp>\u003Cblockquote>Remember to adjust your storytelling style when you localize video and audio content. What works in one culture may not work in another\u003C\u002Fblockquote>\u003Cp>For example, imagine you've created an instructional video for a fitness app. 🏋️ The original version, created for an American audience, has an energetic and motivational coach who shouts things like \"No pain, no gain!\" and \"Push your limits!\". The background music is upbeat and intense, matching the high-energy theme.\u003C\u002Fp>\u003Cp>Now, let’s say you're localizing this app for a Japanese audience. In Japan, a more subdued and respectful approach is often preferred. The loud and aggressive motivation style may be off-putting or even considered rude. This is a clear case for changing the content to match cultural expectations.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F01\u002Fvictoriano-izquierdo-vkKzl4KsKv8-unsplash.jpg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1333\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2024\u002F01\u002Fvictoriano-izquierdo-vkKzl4KsKv8-unsplash.jpg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2024\u002F01\u002Fvictoriano-izquierdo-vkKzl4KsKv8-unsplash.jpg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2024\u002F01\u002Fvictoriano-izquierdo-vkKzl4KsKv8-unsplash.jpg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2024\u002F01\u002Fvictoriano-izquierdo-vkKzl4KsKv8-unsplash.jpg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch3 id=\"5-test-and-optimize\">5. Test and optimize\u003C\u002Fh3>\u003Cp>Once you've adapted your app for a new market, it needs to be \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffaq\u002Flocalization\u002Fwhat-is-localization-testing-in-software-testing\">thoroughly tested\u003C\u002Fa> before launch. \u003C\u002Fp>\u003Cp>This usually means:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Linguistic testing\u003C\u002Fstrong> – test translations among your users to ensure accuracy and cultural relevance.\u003C\u002Fli>\u003Cli>\u003Cstrong>Functional testing\u003C\u002Fstrong> – to see how your app performs when translated into different languages.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Ideally, you should try to \u003Cstrong>set up a feedback loop\u003C\u002Fstrong> to gain insights from native speakers. One way is to ask users in your target market to beta-test the app and highlight any issues. You can also run A\u002FB tests with different content changes to ensure the final product resonates as well as possible with the target audience.\u003C\u002Fp>\u003Ch3 id=\"6-streamline-with-tms-integrations\">6. Streamline with TMS Integrations\u003C\u002Fh3>\u003Cp>Integrating design tools into your TMS makes your life much, much easier. The \u003Ca href=\"https:\u002F\u002Fwww.figma.com\u002Fcommunity\u002Fplugin\u002F964257457772706017\">\u003Cstrong>Localazy Figma plugin\u003C\u002Fstrong>\u003C\u002Fa> is useful \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Ffigma-series-figma-as-source-of-truth\">during the early stages\u003C\u002Fa> of product development, delivering the following benefits:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>✍️ Context for translators\u003C\u002Fstrong> – Quickly upload Figma screenshots to Localazy for visual context. This helps translators understand design constraints and produce \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fagile-localization-for-ux-the-localazy-figma-plugin-changes-the-game\">better translations that fit\u003C\u002Fa>.\u003C\u002Fli>\u003Cli>\u003Cstrong>📐 Designer-friendly\u003C\u002Fstrong> – Preview multilingual designs in Figma to make sure layouts work well in different languages.\u003C\u002Fli>\u003Cli>\u003Cstrong>📲  Easy content upload\u003C\u002Fstrong> – Upload content directly from Figma to Localazy to streamline the workflow and ensure that designs meet localization needs.\u003C\u002Fli>\u003Cli>\u003Cstrong>🖇️ Design-text link\u003C\u002Fstrong> – Connect designs with text source keys using screenshots, making it easier to align text with the right design elements.\u003C\u002Fli>\u003Cli>\u003Cstrong>👁️ OCR source key detection\u003C\u002Fstrong> – The \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Focr-optical-character-recognition\">OCR feature\u003C\u002Fa> detects and suggests source keys in screenshots, saving time and reducing manual linking.\u003C\u002Fli>\u003Cli>\u003Cstrong>🔄 Dynamic screenshot updates\u003C\u002Fstrong> – Update screenshots to match changes in Figma designs, keeping translations relevant.\u003C\u002Fli>\u003Cli>\u003Cstrong>📸 Manage screenshots\u003C\u002Fstrong> – Easily keep content up-to-date and accurate.\u003C\u002Fli>\u003C\u002Ful>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F01\u002Fchristin-hume-slbqShqAhEo-unsplash.jpg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1333\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2024\u002F01\u002Fchristin-hume-slbqShqAhEo-unsplash.jpg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2024\u002F01\u002Fchristin-hume-slbqShqAhEo-unsplash.jpg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2024\u002F01\u002Fchristin-hume-slbqShqAhEo-unsplash.jpg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2024\u002F01\u002Fchristin-hume-slbqShqAhEo-unsplash.jpg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch2 id=\"%E2%9C%8D%EF%B8%8F-localize-text-design-with-precision\">✍️ Localize text & design with precision\u003C\u002Fh2>\u003Cp>The aim of localization is to create an experience that makes the user feel right at home, wherever they may be. \u003Cstrong>Your app needs to do more than just speak the language – the style and tone must also fit the culture\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>For a well-thought-out UX, you should include your design and UX teams in the localization process early on. A good TMS like Localazy helps to streamline the communication flow and get better results.\u003C\u002Fp>\u003Cp>When you combine Localazy with the Figma plug-in, you’ll localize your app so that it both \u003Cem>sounds\u003C\u002Fem> like it belongs in your target market and \u003Cem>looks\u003C\u002Fem> like it too.\u003C\u002Fp>\u003Cblockquote>🧩 Start unifying content & design today with \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Ffigma-localization-plugin\">our Figma plugin\u003C\u002Fa>! To get started quickly, watch our multilingual prototyping tutorial \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=L-U51r-6yIQ&t=13s\">here\u003C\u002Fa>.\u003C\u002Fblockquote>\u003Ch2 id=\"%F0%9F%93%9A-more-from-our-mythbusters-series\">📚 More from our Mythbusters series\u003C\u002Fh2>\u003Cp>Read my previous myth-busting articles!\u003C\u002Fp>\u003Cul>\u003Cli>\u003Ca href=\"https:\u002F\u002Ftesting.localazy.com\u002Fblog\u002Fmythbusters-we-dont-have-the-budget-for-localization\">We don't have the budget for localization\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Ftesting.localazy.com\u002Fblog\u002Fmythbusters-our-product-has-been-localized-so-the-job-is-finished\">Our product has been localized, so the job is finished\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fmythbusters-start-localization-once-product-is-done\">We can tackle localization once the product is done\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fmythbusters-our-users-speak-english-we-do-not-need-to-localize\">Our users speak English, so we don’t have to localize\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>","public","none","2024-01-22T15:29:59.000+01:00",[1971],{"id":1855,"name":1856,"slug":1857,"profile_image":1858,"cover_image":7,"bio":1972,"website":1973,"location":1974,"facebook":7,"twitter":7,"meta_title":7,"meta_description":7,"url":1975},"Hi, my name is Dan and I have been been a full-time technical copywriter for 5 years. I aim to write engaging, informative content that makes tech topics clear and easy to understand.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fdmcopywriting\u002F","Redditch, 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Translation Management System (TMS)","term-39","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fterm-39\u002F",{"id":1992,"name":1993,"slug":1994,"description":1888,"feature_image":7,"visibility":1967,"og_image":7,"og_title":7,"og_description":7,"twitter_image":7,"twitter_title":7,"twitter_description":7,"meta_title":7,"meta_description":7,"codeinjection_head":7,"codeinjection_foot":7,"canonical_url":7,"accent_color":7,"url":1995},"60a37fc7cf7b6a0001d1f122","[DICT] Globalization","term-5","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fterm-5\u002F",{"id":1997,"name":1998,"slug":1999,"description":1901,"feature_image":7,"visibility":1967,"og_image":7,"og_title":7,"og_description":7,"twitter_image":7,"twitter_title":7,"twitter_description":7,"meta_title":7,"meta_description":7,"codeinjection_head":7,"codeinjection_foot":7,"canonical_url":7,"accent_color":7,"url":2000},"60a37fc7cf7b6a0001d1f138","[DICT] Multiplatform","term-27","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fterm-27\u002F",{"id":2002,"name":2003,"slug":2004,"description":1911,"feature_image":7,"visibility":1967,"og_image":7,"og_title":7,"og_description":7,"twitter_image":7,"twitter_title":7,"twitter_description":7,"meta_title":7,"meta_description":7,"codeinjection_head":7,"codeinjection_foot":7,"canonical_url":7,"accent_color":7,"url":2005},"65379e500470910001941417","[DICT] UX","term-134","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fterm-134\u002F",{"id":2007,"name":2008,"slug":2009,"description":1924,"feature_image":7,"visibility":1967,"og_image":7,"og_title":7,"og_description":7,"twitter_image":7,"twitter_title":7,"twitter_description":7,"meta_title":7,"meta_description":7,"codeinjection_head":7,"codeinjection_foot":7,"canonical_url":7,"accent_color":7,"url":2010},"61c08162df4bcb00010bcd17","[DICT] OCR - Optical Character 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Figma","ad-5","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fad-5\u002F",{"id":2022,"name":2023,"slug":2024,"description":1931,"feature_image":7,"visibility":1967,"og_image":7,"og_title":7,"og_description":7,"twitter_image":7,"twitter_title":7,"twitter_description":7,"meta_title":7,"meta_description":7,"codeinjection_head":7,"codeinjection_foot":7,"canonical_url":7,"accent_color":7,"url":2025},"61a75c64df4bcb00010bc7cf","[DICT] Figma","term-104","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fterm-104\u002F",{"id":2027,"name":2028,"slug":2029,"description":1961,"feature_image":7,"visibility":1967,"og_image":7,"og_title":7,"og_description":7,"twitter_image":7,"twitter_title":7,"twitter_description":7,"meta_title":7,"meta_description":7,"codeinjection_head":7,"codeinjection_foot":7,"canonical_url":7,"accent_color":7,"url":2030},"6183e7ed68616e0001a6a741","[CTA] Get the Localazy Figma plugin 🍭","cta-19","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fcta-19\u002F",{"id":2032,"name":2033,"slug":2034,"description":1939,"feature_image":7,"visibility":1967,"og_image":7,"og_title":7,"og_description":7,"twitter_image":7,"twitter_title":7,"twitter_description":7,"meta_title":7,"meta_description":7,"codeinjection_head":7,"codeinjection_foot":7,"canonical_url":7,"accent_color":7,"url":2035},"67ffba4863350c0001d594f2","[DICT] Source 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Rahmanova","simona-rahmanova","https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F03\u002Fsimona.png","Localization 101 | Basic concepts for newcomers","localization-101-basic-concepts-a-beginner-needs-to-know","2024-07-29T15:24:00.000+02:00","https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F06\u002Flocalization-101.png",[2052,2053],{"id":319,"created_on":1828,"status":8,"label":217,"slug":1833,"on_index_page":17},{"id":319,"created_on":1828,"status":8,"label":2054,"slug":2055,"on_index_page":15},"Guide","guide",[],{"id":2058,"owner":2059,"created_by":7,"sort":7,"title":2064,"slug":2065,"modified_on":764,"created_on":2066,"pinned":15,"badge":7,"priority":1824,"main_image":2067,"status":8,"tags":2068,"dictionary":2075,"reading_time":1835,"excerpt":-1,"og_title":764,"og_description":764,"og_image":764},"62135cb7df4bcb00010be0df",{"id":2060,"first_name":2061,"last_name":764,"slug":2062,"avatar":2063},"61dc4f36df4bcb00010bd510","Gletjan 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Localazy?","how-to-localize-translate-website-in-three-steps-localazy","2022-08-10T20:00:37.000+02:00","https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2022\u002F04\u002Flocalization---translation-in-3-steps.png",[2084,2088,2091],{"id":2085,"created_on":1828,"status":8,"label":2086,"slug":2087,"on_index_page":15},619,"SEO","seo",{"id":319,"created_on":1828,"status":8,"label":2089,"slug":2090,"on_index_page":15},"Marketing","marketing",{"id":319,"created_on":1828,"status":8,"label":217,"slug":1833,"on_index_page":17},[],{"id":13,"sort":7,"created_on":2094,"name":545,"cta_link":2095,"banner_image":2096},"2022-08-09T20:27:02.000Z","https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Ffigma-localization-plugin",{"id":2097},"04a8d631-24aa-4601-bc98-403eba1ecd53"]