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Unlike traditional automation, these agents can adapt to new information, coordinate with other agents, and make decisions to complete multi-step processes.\n\n### ⚙️ What can agentic workflows do?\n\n* Agents can interpret high-level prompts and carry out actions without step-by-step instructions.\n* Tasks are often split among specialized agents, each responsible for a specific function.\n* Agents adapt to input, evolving conditions, or new instructions in real time.\n* Agentic systems connect with APIs, third-party tools, and file systems to complete tasks end-to-end.\n\n### 🌍 The use of agentic workflows in localization\n\nIn localization, agentic workflows can save a lot of energy spent on manual or complex, cross-channel tasks. \n\nFor example, an AI agent can:\n\n* Localize visual content for the target markets after analyzing the standards.\n* Generate subtitles and voiceover scripts specifically for the target language and with the right brand tone.\n* Adjust (or suggest) UI layouts for right-to-left (RTL) languages or languages with longer text expansion.\n* Detect inconsistencies in translated assets and trigger fixes automatically.\n\nPlatforms like GenSpark, AutoGPT or Manus illustrate how agentic workflows are evolving. While not built solely for localization, these systems can perform content adaptation, cultural analysis, and layout fixes across languages, all within a single interface.\n\nAs multimedia and cross-channel localization demands grow, agentic workflows provide a flexible, scalable way to meet quality and speed expectations without burning out human teams. ","agentic-workflows",[1907,1910,1912,1913,1914],{"id":1908,"slug":1909},252,"ai-in-localization",{"id":230,"slug":1911},"multiplatform",{"id":1889,"slug":1890},{"id":1880,"slug":1886},{"id":1915,"slug":1916},316,"genspark",{"id":1918,"status":5,"owner":1881,"created_on":1919,"title":1920,"excerpt":1921,"content":1922,"slug":1923,"meta_title":877,"meta_description":877,"canonical":877,"related_terms":1924},239,"2026-05-12T07:09:24.000Z","Source key","A source key is a unique identifier used in localization to reference a specific text string in the source language.","A source key is a segment of text stored in Localazy that represents content in your source language. It’s a single string of text, such as a button label, a short paragraph in a dialog window, or even a blog article written in Markdown. You can think of a source key as a single row in a spreadsheet you might have used for translations.\n\nSource keys act as unique codes that link the original text to its translations. They help translators and localization tools produce accurate translations as the product versions, number of languages, and amount of text to translate increases. Even if a source key is translated into multiple languages, it still counts as one source key.\n\nSource keys make localization faster and easier by allowing translators to quickly find the text that needs translation. These keys are often used with translation management systems like Localazy to ensure the correct translations match the right text. They can come in different formats, like simple numbers or descriptive strings that provide context for the text.  \n\n### **🤔 Types of source keys:**\n\nSource keys can be categorized into different types based on their state. Here are some examples: \n\n* **Active keys.** Used in your code and available for translation. These are fully functional and visible to translators.\n* **Hidden keys.** Not visible to translators but still processed and exported. When the source text is empty, they're often applied automatically.\n* **Duplicate keys.** Linked to a master key using Duplicity Linking. These act like hidden keys and inherit translations from the original.\n* **Deprecated keys.** Considered outdated. They are ignored during export and hidden from translators. If re-uploaded, they’re restored as Active with all previous data.\n* **Deleted keys.** Fully removed from the project, including all translations. These no longer count toward your key limit.\n\n### 🔎 **Examples of source keys:**\n\n1. A button labeled \"Submit\".\n2. A sentence like \"Your order has been placed successfully.\"\n3. A short blog post written in Markdown, such as:\n\n   ```\n   ## 5 Tips to Stay Productive\n   \n   Staying productive can be tough, but here are five quick tips:\n   \n   1. Start your day with a to-do list.\n   2. Take short breaks to recharge.\n   3. Minimize distractions by turning off notifications.\n   4. Focus on one task at a time.\n   5. Celebrate small wins to stay motivated.\n   \n   Try these tips and see how they boost your productivity!\n   ```\n\nEven if these examples are translated into 10 different languages, each one still counts as a single source key. See examples in action [here](https:\u002F\u002Flocalazy.com\u002Ffaq\u002Flocalazy-accounts\u002Fwhat-are-source-keys\u002F \"https:\u002F\u002Flocalazy.com\u002Ffaq\u002Flocalazy-accounts\u002Fwhat-are-source-keys\u002F\").\n\n### 📝 **Benefits of source keys:**\n\n* Ensure consistent translations across multiple languages.\n* Make updating and maintenance of localized content easier.\n* Improve how translators and developers work together.\n* Make it easier to track changes in the source text and handle version control.\n\n> *Source keys make the translation of your product easier. Learn more about the [costs of source strings](https:\u002F\u002Flocalazy.com\u002Fcompare-plans \"https:\u002F\u002Flocalazy.com\u002Fcompare-plans\") on our pricing page.*","source-key",[1925,1926,1927,1929,1931,1932,1935],{"id":20,"slug":1829},{"id":45,"slug":465},{"id":15,"slug":1928},"cat-tool",{"id":291,"slug":1930},"translation-management-system-tms",{"id":402,"slug":387},{"id":1933,"slug":1934},79,"internationalization",{"id":1936,"slug":1937},171,"strings",{"id":45,"status":5,"owner":1939,"created_on":1940,"title":1941,"excerpt":1942,"content":1943,"slug":465,"meta_title":877,"meta_description":877,"canonical":877,"related_terms":1944},"2bac48a8-b362-482f-b574-3bc71dca4c5b","2026-05-12T07:09:22.000Z","Translation Memory (TM)","A database of previously translated terms that reduces translation costs and enhances productivity by reusing translations.","[**Translation Memory (TM)**](https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Ftranslation-memory\u002F \"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Ftranslation-memory\u002F\") is an essential feature that helps store and reuse translated terms. By avoiding the duplication of identical or similar texts, a translation memory makes the whole translation process of your project faster and cheaper.\n\nAt Localazy, you can use ShareTM to assist you in providing suggestions based on previously approved translations. [**ShareTM**](https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Fshare-tm\u002F \"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Fshare-tm\u002F\") allows you to share your translations with the Localazy community and, in return, use translations from other projects. [When you opt into ShareTM](https:\u002F\u002Flocalazy.com\u002Fdocs\u002Fgeneral\u002Fwhat-is-localazy-sharetm?srsltid=AfmBOooCoA89mWglcxDKkVCWdJzTKliFNo696PoS5VxJJFAD6QY_r2yv \"https:\u002F\u002Flocalazy.com\u002Fdocs\u002Fgeneral\u002Fwhat-is-localazy-sharetm?srsltid=AfmBOooCoA89mWglcxDKkVCWdJzTKliFNo696PoS5VxJJFAD6QY_r2yv\"), your translations contribute to a shared memory pool, and in return, you receive suggestions from this broader database. This collaborative approach can speed up the translation process by leveraging the work already done by others.\n\n### 💪 Main benefits of a TM:\n\n* **Cost reduction**: By reusing existing translations, you save on translation costs and resources.\n* **Consistency**: Ensures consistent terminology and phrasing across all your translations.\n* **Efficiency**: Speeds up the translation process by providing instant suggestions.\n* **Collaboration**: In the case of ShareTM, it promotes a collaborative environment where translations are shared and improved collectively, benefiting all users.",[1945,1948,1950],{"id":1946,"slug":1947},266,"crowdsourcing",{"id":19,"slug":1949},"intm",{"id":4,"slug":1951},"sharetm",{"id":402,"status":5,"owner":1939,"created_on":1953,"title":1954,"excerpt":1955,"content":1956,"slug":387,"meta_title":10,"meta_description":10,"canonical":10,"related_terms":1957},"2022-03-17T12:22:55.000Z","Glossary","The Localazy Glossary is an essential tool for ensuring high-quality translations and providing context for translators. ","Glossary is a dataset of \"hardwired\" translations that ensure consistent use of specific terms in various languages. Nothing is worse in translation than an inconsistent translation. A glossary makes you sure that even huge translation projects across many contributors keep the vocabulary consistent, which improves overall quality but also will decrease learning curve difficulty for new contributors, saving your money at the end of the day. Glossary is essential when technical terms and more complicated language concepts occur.\n\nLearn how to use the Glossary by following our [step-by-step tutorial.](\u002Fdocs\u002Fgeneral\u002Fhow-to-define-your-glossary)",[],{"id":1959,"status":5,"owner":1881,"created_on":1882,"title":1960,"excerpt":1961,"content":1962,"slug":1963,"meta_title":877,"meta_description":877,"canonical":877,"related_terms":1964},282,"Linguistic Quality Assurance (LQA)","A systematic process that ensures the linguistic quality of translated content meets predefined standards.","Linguistic Quality Assurance (LQA) includes evaluating translated materials to confirm they match the linguistic and cultural standards set for your project. LQA is not to be confused with Localization Quality Assurance, which is another closely related term.\n\nThis process typically includes reviewing grammar, style, terminology, and overall coherence. LQA aims to identify and rectify errors before the final release of localized content, enhancing the user experience.\n\nDifferent organizations may adopt varied methodologies for LQA, but the core objective remains consistent: delivering high-quality translations that resonate with the target audience. \n\n### 🔍 Key points about LQA:\n\n* It typically includes multiple review stages for the best results.\n* Effective LQA reduces the risk of errors and enhances user trust.\n* LQA verifies that translations meet linguistic and cultural expectations.\n* Organizations may customize their LQA processes based on specific needs.\n* Both human reviewers and automated tools can be employed in the LQA process. However, a human needs to do the final checks for best results. \n\nThe ultimate goal that should be kept in mind during linguistic quality assurance is not just the translation accuracy and quality, but mostly the customer experience. A higher translation quality means a better customer experience, which directly benefits the business.  ","linguistic-quality-assurance",[1965,1968,1971,1973,1975],{"id":1966,"slug":1967},291,"baseline-translation",{"id":1969,"slug":1970},292,"quality-estimation",{"id":266,"slug":1972},"iso-17100",{"id":464,"slug":1974},"iso-639",{"id":565,"slug":1976},"qa-quality-assurance","AI isn’t the problem: broken workflows are. Julia Díez explains why most localization teams aren’t ready for agentic automation, and what needs to change first to make them work.","\u003Cp>Too many companies are eager to bring AI into their localization processes thinking it will solve everything. But according to \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjuliadiezlopez\u002F\">\u003Cstrong>Julia Díez\u003C\u002Fstrong>\u003C\u002Fa>, software engineer and localization specialist at McAfee, reality is a bit more nuanced. In this episode of \u003Cstrong>Bridging the Gap\u003C\u002Fstrong>, Julia joins \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fauthor\u002Fmarta-g-coloma\u002F\">\u003Cstrong>Marta G. Coloma\u003C\u002Fstrong>\u003C\u002Fa> and \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fauthor\u002Fjan-bilek\u002F\">\u003Cstrong>Jan Bílek\u003C\u002Fstrong>\u003C\u002Fa> to explain why the real blockers are messy data, old processes set in stone, and teams that aren’t speaking the same language.\u003C\u002Fp>\u003Cp>With over 20 years of experience (including work at Apple and McAfee) and an ongoing AI research project supported by Brown University, Julia shares what she’s learned about building systems that work, and why clean source content matters more than most teams realize.\u003C\u002Fp>\u003Ch2 id=\"the-highlights\">📝 The highlights \u003Ca class=\"markdownit-header-anchor\" href=\"#the-highlights\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Ch3 id=\"ai-workflows-are-ready-teams-arent\">AI workflows are ready. Teams aren’t \u003Ca class=\"markdownit-header-anchor\" href=\"#ai-workflows-are-ready-teams-arent\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>The technology is there. What’s missing is the structure. Julia points out that many teams still rely on \u003Cstrong>too many tools, unclear handoffs, and outdated processes that weren’t designed for AI \u003C\u002Fstrong>to begin with. Before adding AI, teams need to:\u003C\u002Fp>\u003Cul>\u003Cli>🫧 Simplify their workflows\u003C\u002Fli>\u003Cli>📊 Clean up their data\u003C\u002Fli>\u003Cli>🤝 Break down silos between developers, PMs, and linguists\u003C\u002Fli>\u003C\u002Ful>\u003Ch3 id=\"bad-source-bigger-problems\">Bad source = bigger problems \u003Ca class=\"markdownit-header-anchor\" href=\"#bad-source-bigger-problems\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>Julia makes it clear: most bugs in localization start with the source. A single typo or unclear string can cost hundreds of euros once it ripples across 30+ locales. Her advice? \u003Cstrong>Prevent problems before they happen\u003C\u002Fstrong> through better source reviews, context sharing, and more direct communication with linguists.\u003C\u002Fp>\u003Ch3 id=\"small-teams-are-enough\">Small teams are enough \u003Ca class=\"markdownit-header-anchor\" href=\"#small-teams-are-enough\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>More people doesn’t mean better results. Julia explains that small, committed teams with fewer communication lines often outperform large ones, especially if they’re embedded in product and dev teams. And when linguists can work directly with stakeholders,\u003Cstrong> blockers get solved faster\u003C\u002Fstrong>.\u003C\u002Fp>\u003Ch3 id=\"redefining-the-linguists-role\">Redefining the linguist’s role \u003Ca class=\"markdownit-header-anchor\" href=\"#redefining-the-linguists-role\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>In a world where MT handles most of the draft work, Julia sees linguists evolving into “language owners.” That means:\u003C\u002Fp>\u003Cul>\u003Cli>Finalising and validating content\u003C\u002Fli>\u003Cli>Owning glossary and TM quality\u003C\u002Fli>\u003Cli>Shaping messaging for their market\u003C\u002Fli>\u003Cli>Collaborating with marketing and QA\u003C\u002Fli>\u003C\u002Ful>\u003Cp>The future isn’t about replacing linguists — it’s about making their work more creative and strategic.\u003C\u002Fp>\u003Ch2 id=\"star-quote\">🌟 Star quote \u003Ca class=\"markdownit-header-anchor\" href=\"#star-quote\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F07\u002FBTG-guest-quote-7.png\" class=\"kg-image\" alt loading=\"lazy\" width=\"1200\" height=\"546\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2025\u002F07\u002FBTG-guest-quote-7.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2025\u002F07\u002FBTG-guest-quote-7.png 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F07\u002FBTG-guest-quote-7.png 1200w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch2 id=\"watch-and-listen\">🎙️ Watch & listen \u003Ca class=\"markdownit-header-anchor\" href=\"#watch-and-listen\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Ch3 id=\"youtube\">YouTube \u003Ca class=\"markdownit-header-anchor\" href=\"#youtube\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cfigure class=\"kg-card kg-embed-card\">\u003Ciframe width=\"200\" height=\"113\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FrfLiKD-KHH4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen title=\"Are agentic workflows ready for localization? (w\u002F Julia Díez) | Bridging the Gap #8, S02\">\u003C\u002Fiframe>\u003C\u002Ffigure>\u003Ch3 id=\"spotify\">Spotify \u003Ca class=\"markdownit-header-anchor\" href=\"#spotify\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cfigure class=\"kg-card kg-embed-card\">\u003Ciframe style=\"border-radius: 12px\" width=\"624\" height=\"351\" title=\"Spotify Embed: Are agentic workflows ready for localization? (w\u002F Julia Díez) | Bridging the Gap #8, S02\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\u002F\u002Fopen.spotify.com\u002Fembed\u002Fepisode\u002F6c0Q6twqsOke2mniLiKZm5\u002Fvideo?si=50f59fb65c774546&utm_source=oembed\">\u003C\u002Fiframe>\u003C\u002Ffigure>\u003Ch2 id=\"additional-resources\">🗞️ Additional resources \u003Ca class=\"markdownit-header-anchor\" href=\"#additional-resources\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cul>\u003Cli>\u003Ca href=\"https:\u002F\u002Fjuliadiez.substack.com\u002F\" rel=\"noopener noreferrer nofollow\">\"Build Local, Ship Global\" Substack newsletter\u003C\u002Fa> by Julia Díez\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Fjuliadiez.substack.com\u002Fp\u002Ffrom-static-strings-to-smart-systems\" rel=\"noopener noreferrer nofollow\">From Static Strings to Smart Systems\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Frealproductwork.substack.com\u002F\" rel=\"noopener noreferrer nofollow\">The Real Product Work\u003C\u002Fa> by Jan Bílek\u003C\u002Fli>\u003C\u002Ful>\u003Ch2 id=\"related-episodes\">📹 Related episodes \u003Ca class=\"markdownit-header-anchor\" href=\"#related-episodes\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cfigure class=\"kg-card kg-bookmark-card\">\u003Ca class=\"kg-bookmark-container\" href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fbridging-the-gap-podcast-s02-ep04-lang-ops-to-scale\">\u003Cdiv class=\"kg-bookmark-content\">\u003Cdiv class=\"kg-bookmark-title\">Having language support from the beginning pays off | Bridging the Gap Podcast, S02 EP04\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-description\">**When should localization start? Kareem Ennassag explains why language operations are a mindset — not a feature to bolt on later when translations are needed.**\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-metadata\">\u003Cimg class=\"kg-bookmark-icon\" src=\"https:\u002F\u002Flocalazy.com\u002Ffavicon.ico\" alt=\"\">\u003Cspan class=\"kg-bookmark-author\">Localazy\u003C\u002Fspan>\u003Cspan class=\"kg-bookmark-publisher\">Bridging the Gap\u003C\u002Fspan>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-thumbnail\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F06\u002FBTG-PC-S2Ep04--1-.png\" alt=\"\">\u003C\u002Fdiv>\u003C\u002Fa>\u003C\u002Ffigure>\u003Cfigure class=\"kg-card kg-bookmark-card\">\u003Ca class=\"kg-bookmark-container\" href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fs01-ep-03-bridging-the-gap-podcast\">\u003Cdiv class=\"kg-bookmark-content\">\u003Cdiv class=\"kg-bookmark-title\">Will AI replace translators? | Bridging the Gap Podcast, S01 EP03\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-description\">The use of LLMs in translation is still sparking intense debates in the localization industry. We meet a linguist specialized in prompting to discuss what are the real capabilities of these models.\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-metadata\">\u003Cimg class=\"kg-bookmark-icon\" src=\"https:\u002F\u002Flocalazy.com\u002Ffavicon.ico\" alt=\"\">\u003Cspan class=\"kg-bookmark-author\">Localazy\u003C\u002Fspan>\u003Cspan class=\"kg-bookmark-publisher\">Bridging the Gap\u003C\u002Fspan>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-thumbnail\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F05\u002FBTG-PC-S1Ep03-1.png\" alt=\"\">\u003C\u002Fdiv>\u003C\u002Fa>\u003C\u002Ffigure>\u003Cp>\u003Cem>👉 Catch the next episodes by following Bridging the Gap \u003C\u002Fem>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fbridging-the-gap-podcast-btg\u002F\">\u003Cem>on LinkedIn\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Fp>\u003Ch2 id=\"connect-with-the-guest-and-hosts\">💬 Connect with the guest & hosts \u003Ca class=\"markdownit-header-anchor\" href=\"#connect-with-the-guest-and-hosts\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cul>\u003Cli>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjuliadiez\u002F\" rel=\"noopener noreferrer nofollow\">Julia Díez\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fxbilek18\u002F\" rel=\"noopener noreferrer nofollow\">Jan Bílek\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fmartagcoloma\u002F\" rel=\"noopener noreferrer nofollow\">Marta G. Coloma\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003Ch2 id=\"more-on-the-blog\">📚 More on the blog \u003Ca class=\"markdownit-header-anchor\" href=\"#more-on-the-blog\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>Curious how AI agents actually perform in real localization workflows, not just in theory? This deep dive into Genspark puts one of today’s leading agentic tools to the test. From localizing visuals and tweaking UI layouts to creating subtitles and adapting scripts, \u003Cstrong>we explore what works, what doesn’t, and where human oversight still matters\u003C\u002Fstrong>. Get a grounded view of what’s possible (and where to stay cautious). 👇\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-bookmark-card\">\u003Ca class=\"kg-bookmark-container\" href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Finside-genspark-real-test-in-cross-channel-localization-with-ai-agents\">\u003Cdiv class=\"kg-bookmark-content\">\u003Cdiv class=\"kg-bookmark-title\">Inside Genspark: A real test in cross-channel localization with AI agents\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-description\">Everyone’s talking about AI agents and agentic workflows. How far is the theory from practice? Are these tools advanced enough to take care of the entire localization process? We put Genspark to the test to see if it lives up to the hype.\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-metadata\">\u003Cimg class=\"kg-bookmark-icon\" src=\"https:\u002F\u002Flocalazy.com\u002Ffavicon.ico\" alt=\"\">\u003Cspan class=\"kg-bookmark-author\">Localazy\u003C\u002Fspan>\u003Cspan class=\"kg-bookmark-publisher\">Dorota Pawlak\u003C\u002Fspan>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-thumbnail\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F06\u002FAI-agents-in-localization-Genspark-in-action-1.png\" alt=\"\">\u003C\u002Fdiv>\u003C\u002Fa>\u003C\u002Ffigure>\u003Ch2 id=\"about-localazy\">🚀 About Localazy \u003Ca class=\"markdownit-header-anchor\" href=\"#about-localazy\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>Localazy is a localization platform that helps teams manage translations, automate workflows, and scale global content efficiently. With our OpenAI integration (via your own token), you can start localizing your content and explore how to make it shine via agentic workflows. It’s a practical way to test AI in your process without losing human control. \u003C\u002Fp>\u003Cp>More agentic features are on the way so you can scale as you go. Learn more \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Flocalazy-ai\u002F\">here\u003C\u002Fa>.\u003C\u002Fp>",{"id":19,"status":5,"created_on":1980,"modified_on":1981,"icon":1982,"header":1983,"description":1984,"button_label":1985,"link":1986},"2022-03-17T12:23:03.000Z","2023-01-19T11:50:04.000Z","member","Automate your localization today! ⚙️","Translate your project in a breeze, utilize the advanced features and fully automate your localization process with Localazy! ","Join Localazy","register",{"slug":1866,"id":1859,"uuid":1988,"title":1865,"html":1989,"comment_id":1859,"feature_image":1869,"featured":160,"visibility":1990,"email_recipient_filter":1991,"created_at":1992,"updated_at":1867,"published_at":1868,"custom_excerpt":1977,"codeinjection_head":10,"codeinjection_foot":10,"custom_template":10,"canonical_url":10,"authors":1993,"tags":1998,"primary_author":2055,"primary_tag":2056,"url":2057,"excerpt":1977,"reading_time":33,"access":162,"send_email_when_published":160,"og_image":10,"og_title":10,"og_description":10,"twitter_image":10,"twitter_title":10,"twitter_description":10,"meta_title":10,"meta_description":10,"email_subject":10,"frontmatter":10,"dictionary":1878,"cta":1979,"plainTags":1870},"7b603db6-89fa-4acf-81ee-6e49f2dc3a64","\u003Cp>Too many companies are eager to bring AI into their localization processes thinking it will solve everything. But according to \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjuliadiezlopez\u002F\">\u003Cstrong>Julia Díez\u003C\u002Fstrong>\u003C\u002Fa>, software engineer and localization specialist at McAfee, reality is a bit more nuanced. In this episode of \u003Cstrong>Bridging the Gap\u003C\u002Fstrong>, Julia joins \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fauthor\u002Fmarta-g-coloma\u002F\">\u003Cstrong>Marta G. Coloma\u003C\u002Fstrong>\u003C\u002Fa> and \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fauthor\u002Fjan-bilek\u002F\">\u003Cstrong>Jan Bílek\u003C\u002Fstrong>\u003C\u002Fa> to explain why the real blockers are messy data, old processes set in stone, and teams that aren’t speaking the same language.\u003C\u002Fp>\u003Cp>With over 20 years of experience (including work at Apple and McAfee) and an ongoing AI research project supported by Brown University, Julia shares what she’s learned about building systems that work, and why clean source content matters more than most teams realize.\u003C\u002Fp>\u003Ch2 id=\"%F0%9F%93%9D-the-highlights\">📝 The highlights\u003C\u002Fh2>\u003Ch3 id=\"ai-workflows-are-ready-teams-aren%E2%80%99t\">AI workflows are ready. Teams aren’t\u003C\u002Fh3>\u003Cp>The technology is there. What’s missing is the structure. Julia points out that many teams still rely on \u003Cstrong>too many tools, unclear handoffs, and outdated processes that weren’t designed for AI \u003C\u002Fstrong>to begin with. Before adding AI, teams need to:\u003C\u002Fp>\u003Cul>\u003Cli>🫧 Simplify their workflows\u003C\u002Fli>\u003Cli>📊 Clean up their data\u003C\u002Fli>\u003Cli>🤝 Break down silos between developers, PMs, and linguists\u003C\u002Fli>\u003C\u002Ful>\u003Ch3 id=\"bad-source-bigger-problems\">Bad source = bigger problems\u003C\u002Fh3>\u003Cp>Julia makes it clear: most bugs in localization start with the source. A single typo or unclear string can cost hundreds of euros once it ripples across 30+ locales. Her advice? \u003Cstrong>Prevent problems before they happen\u003C\u002Fstrong> through better source reviews, context sharing, and more direct communication with linguists.\u003C\u002Fp>\u003Ch3 id=\"small-teams-are-enough\">Small teams are enough\u003C\u002Fh3>\u003Cp>More people doesn’t mean better results. Julia explains that small, committed teams with fewer communication lines often outperform large ones, especially if they’re embedded in product and dev teams. And when linguists can work directly with stakeholders,\u003Cstrong> blockers get solved faster\u003C\u002Fstrong>.\u003C\u002Fp>\u003Ch3 id=\"redefining-the-linguist%E2%80%99s-role\">Redefining the linguist’s role\u003C\u002Fh3>\u003Cp>In a world where MT handles most of the draft work, Julia sees linguists evolving into “language owners.” That means:\u003C\u002Fp>\u003Cul>\u003Cli>Finalising and validating content\u003C\u002Fli>\u003Cli>Owning glossary and TM quality\u003C\u002Fli>\u003Cli>Shaping messaging for their market\u003C\u002Fli>\u003Cli>Collaborating with marketing and QA\u003C\u002Fli>\u003C\u002Ful>\u003Cp>The future isn’t about replacing linguists — it’s about making their work more creative and strategic.\u003C\u002Fp>\u003Ch2 id=\"%F0%9F%8C%9F-star-quote\">🌟 Star quote\u003C\u002Fh2>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F07\u002FBTG-guest-quote-7.png\" class=\"kg-image\" alt loading=\"lazy\" width=\"1200\" height=\"546\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2025\u002F07\u002FBTG-guest-quote-7.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2025\u002F07\u002FBTG-guest-quote-7.png 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F07\u002FBTG-guest-quote-7.png 1200w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch2 id=\"%F0%9F%8E%99%EF%B8%8F-watch-listen\">🎙️ Watch & listen\u003C\u002Fh2>\u003Ch3 id=\"youtube\">YouTube\u003C\u002Fh3>\u003Cfigure class=\"kg-card kg-embed-card\">\u003Ciframe width=\"200\" height=\"113\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FrfLiKD-KHH4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen title=\"Are agentic workflows ready for localization? (w\u002F Julia Díez) | Bridging the Gap #8, S02\">\u003C\u002Fiframe>\u003C\u002Ffigure>\u003Ch3 id=\"spotify\">Spotify\u003C\u002Fh3>\u003Cfigure class=\"kg-card kg-embed-card\">\u003Ciframe style=\"border-radius: 12px\" width=\"624\" height=\"351\" title=\"Spotify Embed: Are agentic workflows ready for localization? (w\u002F Julia Díez) | Bridging the Gap #8, S02\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\u002F\u002Fopen.spotify.com\u002Fembed\u002Fepisode\u002F6c0Q6twqsOke2mniLiKZm5\u002Fvideo?si=50f59fb65c774546&utm_source=oembed\">\u003C\u002Fiframe>\u003C\u002Ffigure>\u003Ch2 id=\"%F0%9F%97%9E%EF%B8%8F-additional-resources\">🗞️ Additional resources\u003C\u002Fh2>\u003Cul>\u003Cli>\u003Ca href=\"https:\u002F\u002Fjuliadiez.substack.com\u002F\" rel=\"noopener noreferrer nofollow\">\"Build Local, Ship Global\" Substack newsletter\u003C\u002Fa> by Julia Díez\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Fjuliadiez.substack.com\u002Fp\u002Ffrom-static-strings-to-smart-systems\" rel=\"noopener noreferrer nofollow\">From Static Strings to Smart Systems\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Frealproductwork.substack.com\u002F\" rel=\"noopener noreferrer nofollow\">The Real Product Work\u003C\u002Fa> by Jan Bílek\u003C\u002Fli>\u003C\u002Ful>\u003Ch2 id=\"%F0%9F%93%B9-related-episodes\">📹 Related episodes\u003C\u002Fh2>\u003Cfigure class=\"kg-card kg-bookmark-card\">\u003Ca class=\"kg-bookmark-container\" href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fbridging-the-gap-podcast-s02-ep04-lang-ops-to-scale\">\u003Cdiv class=\"kg-bookmark-content\">\u003Cdiv class=\"kg-bookmark-title\">Having language support from the beginning pays off | Bridging the Gap Podcast, S02 EP04\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-description\">**When should localization start? Kareem Ennassag explains why language operations are a mindset — not a feature to bolt on later when translations are needed.**\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-metadata\">\u003Cimg class=\"kg-bookmark-icon\" src=\"https:\u002F\u002Flocalazy.com\u002Ffavicon.ico\" alt=\"\">\u003Cspan class=\"kg-bookmark-author\">Localazy\u003C\u002Fspan>\u003Cspan class=\"kg-bookmark-publisher\">Bridging the Gap\u003C\u002Fspan>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-thumbnail\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F06\u002FBTG-PC-S2Ep04--1-.png\" alt=\"\">\u003C\u002Fdiv>\u003C\u002Fa>\u003C\u002Ffigure>\u003Cfigure class=\"kg-card kg-bookmark-card\">\u003Ca class=\"kg-bookmark-container\" href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fs01-ep-03-bridging-the-gap-podcast\">\u003Cdiv class=\"kg-bookmark-content\">\u003Cdiv class=\"kg-bookmark-title\">Will AI replace translators? | Bridging the Gap Podcast, S01 EP03\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-description\">The use of LLMs in translation is still sparking intense debates in the localization industry. We meet a linguist specialized in prompting to discuss what are the real capabilities of these models.\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-metadata\">\u003Cimg class=\"kg-bookmark-icon\" src=\"https:\u002F\u002Flocalazy.com\u002Ffavicon.ico\" alt=\"\">\u003Cspan class=\"kg-bookmark-author\">Localazy\u003C\u002Fspan>\u003Cspan class=\"kg-bookmark-publisher\">Bridging the Gap\u003C\u002Fspan>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-thumbnail\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F05\u002FBTG-PC-S1Ep03-1.png\" alt=\"\">\u003C\u002Fdiv>\u003C\u002Fa>\u003C\u002Ffigure>\u003Cp>\u003Cem>👉 Catch the next episodes by following Bridging the Gap \u003C\u002Fem>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fbridging-the-gap-podcast-btg\u002F\">\u003Cem>on LinkedIn\u003C\u002Fem>\u003C\u002Fa>\u003C\u002Fp>\u003Ch2 id=\"%F0%9F%92%AC-connect-with-the-guest-hosts\">💬 Connect with the guest & hosts\u003C\u002Fh2>\u003Cul>\u003Cli>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjuliadiez\u002F\" rel=\"noopener noreferrer nofollow\">Julia Díez\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fxbilek18\u002F\" rel=\"noopener noreferrer nofollow\">Jan Bílek\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fmartagcoloma\u002F\" rel=\"noopener noreferrer nofollow\">Marta G. Coloma\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003Ch2 id=\"%F0%9F%93%9A-more-on-the-blog\">📚 More on the blog\u003C\u002Fh2>\u003Cp>Curious how AI agents actually perform in real localization workflows, not just in theory? This deep dive into Genspark puts one of today’s leading agentic tools to the test. From localizing visuals and tweaking UI layouts to creating subtitles and adapting scripts, \u003Cstrong>we explore what works, what doesn’t, and where human oversight still matters\u003C\u002Fstrong>. Get a grounded view of what’s possible (and where to stay cautious). 👇\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-bookmark-card\">\u003Ca class=\"kg-bookmark-container\" href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Finside-genspark-real-test-in-cross-channel-localization-with-ai-agents\">\u003Cdiv class=\"kg-bookmark-content\">\u003Cdiv class=\"kg-bookmark-title\">Inside Genspark: A real test in cross-channel localization with AI agents\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-description\">Everyone’s talking about AI agents and agentic workflows. How far is the theory from practice? Are these tools advanced enough to take care of the entire localization process? We put Genspark to the test to see if it lives up to the hype.\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-metadata\">\u003Cimg class=\"kg-bookmark-icon\" src=\"https:\u002F\u002Flocalazy.com\u002Ffavicon.ico\" alt=\"\">\u003Cspan class=\"kg-bookmark-author\">Localazy\u003C\u002Fspan>\u003Cspan class=\"kg-bookmark-publisher\">Dorota Pawlak\u003C\u002Fspan>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-thumbnail\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F06\u002FAI-agents-in-localization-Genspark-in-action-1.png\" alt=\"\">\u003C\u002Fdiv>\u003C\u002Fa>\u003C\u002Ffigure>\u003Ch2 id=\"%F0%9F%9A%80-about-localazy\">🚀 About Localazy\u003C\u002Fh2>\u003Cp>Localazy is a localization platform that helps teams manage translations, automate workflows, and scale global content efficiently. With our OpenAI integration (via your own token), you can start localizing your content and explore how to make it shine via agentic workflows. It’s a practical way to test AI in your process without losing human control. \u003C\u002Fp>\u003Cp>More agentic features are on the way so you can scale as you go. Learn more \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Flocalazy-ai\u002F\">here\u003C\u002Fa>.\u003C\u002Fp>","public","none","2025-07-07T22:04:19.000+02:00",[1994],{"id":1861,"name":1862,"slug":1863,"profile_image":1864,"cover_image":10,"bio":1995,"website":1996,"location":10,"facebook":10,"twitter":10,"meta_title":10,"meta_description":10,"url":1997},"The podcast where we talk about businesses going global with the help of localization.","https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fbridging-the-gap-podcast-btg\u002F","https:\u002F\u002Fghost.localazy.com\u002Fauthor\u002Fbridging-the-gap\u002F",[1999,2002,2005,2008,2013,2018,2023,2028,2033,2038,2043,2049],{"id":2000,"name":1874,"slug":1875,"description":10,"feature_image":10,"visibility":1990,"og_image":10,"og_title":10,"og_description":10,"twitter_image":10,"twitter_title":10,"twitter_description":10,"meta_title":10,"meta_description":10,"codeinjection_head":10,"codeinjection_foot":10,"canonical_url":10,"accent_color":10,"url":2001},"682c64b163350c0001d5ab17","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fpodcast\u002F",{"id":2003,"name":1853,"slug":1854,"description":10,"feature_image":10,"visibility":1990,"og_image":10,"og_title":10,"og_description":10,"twitter_image":10,"twitter_title":10,"twitter_description":10,"meta_title":10,"meta_description":10,"codeinjection_head":10,"codeinjection_foot":10,"canonical_url":10,"accent_color":10,"url":2004},"64ca4e64047091000193df72","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fai\u002F",{"id":2006,"name":352,"slug":1829,"description":352,"feature_image":10,"visibility":1990,"og_image":10,"og_title":10,"og_description":10,"twitter_image":10,"twitter_title":10,"twitter_description":10,"meta_title":10,"meta_description":10,"codeinjection_head":10,"codeinjection_foot":10,"canonical_url":10,"accent_color":10,"url":2007},"60a37fc7cf7b6a0001d1f0f9","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Flocalization\u002F",{"id":2009,"name":2010,"slug":2011,"description":1884,"feature_image":10,"visibility":1990,"og_image":10,"og_title":10,"og_description":10,"twitter_image":10,"twitter_title":10,"twitter_description":10,"meta_title":10,"meta_description":10,"codeinjection_head":10,"codeinjection_foot":10,"canonical_url":10,"accent_color":10,"url":2012},"6811f0e963350c0001d5988b","[DICT] AI agent","term-297","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fterm-297\u002F",{"id":2014,"name":2015,"slug":2016,"description":1903,"feature_image":10,"visibility":1990,"og_image":10,"og_title":10,"og_description":10,"twitter_image":10,"twitter_title":10,"twitter_description":10,"meta_title":10,"meta_description":10,"codeinjection_head":10,"codeinjection_foot":10,"canonical_url":10,"accent_color":10,"url":2017},"6846f34663350c0001d5bd59","[DICT] Agentic workflow","term-318","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fterm-318\u002F",{"id":2019,"name":2020,"slug":2021,"description":1921,"feature_image":10,"visibility":1990,"og_image":10,"og_title":10,"og_description":10,"twitter_image":10,"twitter_title":10,"twitter_description":10,"meta_title":10,"meta_description":10,"codeinjection_head":10,"codeinjection_foot":10,"canonical_url":10,"accent_color":10,"url":2022},"67ffba4863350c0001d594f2","[DICT] Source key","term-239","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fterm-239\u002F",{"id":2024,"name":2025,"slug":2026,"description":1942,"feature_image":10,"visibility":1990,"og_image":10,"og_title":10,"og_description":10,"twitter_image":10,"twitter_title":10,"twitter_description":10,"meta_title":10,"meta_description":10,"codeinjection_head":10,"codeinjection_foot":10,"canonical_url":10,"accent_color":10,"url":2027},"60a37fc7cf7b6a0001d1f124","[DICT] Translation Memory (TM)","term-7","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fterm-7\u002F",{"id":2029,"name":2030,"slug":2031,"description":1955,"feature_image":10,"visibility":1990,"og_image":10,"og_title":10,"og_description":10,"twitter_image":10,"twitter_title":10,"twitter_description":10,"meta_title":10,"meta_description":10,"codeinjection_head":10,"codeinjection_foot":10,"canonical_url":10,"accent_color":10,"url":2032},"60a37fc7cf7b6a0001d1f15d","[DICT] Glossary","term-64","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fterm-64\u002F",{"id":2034,"name":2035,"slug":2036,"description":1961,"feature_image":10,"visibility":1990,"og_image":10,"og_title":10,"og_description":10,"twitter_image":10,"twitter_title":10,"twitter_description":10,"meta_title":10,"meta_description":10,"codeinjection_head":10,"codeinjection_foot":10,"canonical_url":10,"accent_color":10,"url":2037},"68089c3563350c0001d5965d","[DICT] Linguistic Quality Assurance (LQA)","term-282","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fterm-282\u002F",{"id":2039,"name":2040,"slug":2041,"description":10,"feature_image":10,"visibility":1990,"og_image":10,"og_title":10,"og_description":10,"twitter_image":10,"twitter_title":10,"twitter_description":10,"meta_title":10,"meta_description":10,"codeinjection_head":10,"codeinjection_foot":10,"canonical_url":10,"accent_color":10,"url":2042},"60fffb486f8ebe0001bd8ddd","[COMSHARE]","comshare","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fcomshare\u002F",{"id":2044,"name":2045,"slug":2046,"description":2047,"feature_image":10,"visibility":1990,"og_image":10,"og_title":10,"og_description":10,"twitter_image":10,"twitter_title":10,"twitter_description":10,"meta_title":10,"meta_description":10,"codeinjection_head":10,"codeinjection_foot":10,"canonical_url":10,"accent_color":10,"url":2048},"67e6bcb263350c0001d58926","[AD] 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