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Glossary is essential when technical terms and more complicated language concepts occur.\n\nLearn how to use the Glossary by following our [step-by-step tutorial.](\u002Fdocs\u002Fgeneral\u002Fhow-to-define-your-glossary)",[],{"id":1890,"status":5,"owner":1881,"created_on":1902,"title":1903,"excerpt":1904,"content":1905,"slug":1891,"meta_title":194,"meta_description":194,"canonical":194,"related_terms":1906},"2026-05-12T07:09:23.000Z","Internationalization (i18n)","The process of making your software localizable.","Internationalization (i18n) is the process of preparing software, digital products, and content so they can be easily adapted for various languages, regions, and cultures without requiring extensive reengineering.\n\nThis foundational step ensures that a product can be efficiently localized to meet the needs of different global markets. To internationalize your software, you need to pay attention to technical requirements. The code structure and design has to be prepared to allow for [localization](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Flocalization).\n\nIt involves considering various linguistic and cultural factors during the initial design and development phases. This process should start, ideally, in the design phase. For example, you may want to have externalised strings so you can bring your strings to the translation management tool.\n\nEvery business looking to expand their reach and provide User Experiences (UX) across diverse markets needs to consider internationalization and then localization.\n\n## 🌐 Key points about internationalization (i18n): \n\n* Internationalization involves creating flexible and adaptable designs that accommodate various languages, scripts, and cultural norms.\n* By preparing content and software for localization, internationalization simplifies the process of translating and adapting products for specific markets.\n* This process includes using Unicode, supporting different character sets, and ensuring compatibility with various regional formats (dates, currencies, etc.).\n* Investing in internationalization upfront reduces the time and cost associated with localizing products for multiple markets.\n\nBy prioritizing internationalization, companies can create products that are more versatile and ready for global distribution, ensuring they meet the needs of international users effectively.",[1907,1908,1910,1911],{"id":20,"slug":1829},{"id":33,"slug":1909},"translation",{"id":37,"slug":1886},{"id":57,"slug":1912},"gilt",{"id":20,"status":5,"owner":1881,"created_on":1914,"title":419,"excerpt":1915,"content":1916,"slug":1829,"meta_title":10,"meta_description":10,"canonical":10,"related_terms":1917},"2022-03-17T12:22:54.000Z","The process of preparing a product for a particular market.","Localization (l10n) is an essential part of the **[internationalization](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Finternationalization)** process. During localization, a product is prepared to be used in a particular destination, language and culture. Part of the localization process consists of changing locales such as currency, text orientation, or date format; and aligning the product with local, technical, or legislative requirements.\n\nA crucial part of localization is **[translation](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Ftranslation\u002F)**.\n\nLocalization is the process of adapting an internationalized product to meet the specific needs of a target market by translating it into the native language of that market. This includes translating the user interface, text, graphics, and other content to match the specific target locale.\n\nThe goal of localization is to provide an optimal user experience for the target market, as well as to make the product accessible to a wider audience. This process often involves more than just translation, and may include adjusting graphics, changing text length to accommodate different writing systems, and modifying the product's layout to fit cultural differences.\n\nInternationalization and localization are essential components of **[globalization](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fglobalization)** (g11n) and play a key role in expanding a product's reach and success. It's important to ensure that any Creative Commons attribution is considered during localization to prevent copyright infringement.\n\nBy localizing products, companies can reach new markets and increase their customer base, ultimately helping their business grow and thrive. The number of letters in the term i18n and l10n refers to the number of characters between the first and last letters in the term, and is used as a shorthand for internationalization and localization, respectively.",[1918,1919,1920,1921,1923],{"id":20,"slug":1829},{"id":33,"slug":1909},{"id":57,"slug":1912},{"id":358,"slug":1922},"translation-management-system-tms",{"id":1890,"slug":1891},{"id":71,"status":5,"owner":1881,"created_on":1882,"title":1925,"excerpt":1926,"content":1927,"slug":515,"meta_title":194,"meta_description":194,"canonical":194,"related_terms":1928},"Machine translation (MT)","The process of translating using computational linguistics.","A machine translation engine is a software tool that translates a text from one language to another without the help of human translators.\n\nMachine translation, also known as MT, is widely used as the first round of translations and is frequently very effective for short strings. However, it can produce unsatisfactory results when context knowledge is required, and thus, a human review is always advised.\n\n### 💬 Methods used in machine translation\n\nMachine translation engines recently experienced huge improvements related to the advanced use of neural networks, but they generally rely on these different methods:\n\n* [Statistical machine translation (SMT)](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fstatistical-machine-translation\u002F \"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fstatistical-machine-translation\u002F\")\n* [Example-based machine translation (EBMT)](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fexample-based-machine-translation \"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fexample-based-machine-translation\")\n* [Hybrid machine translation (HMT)](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fhybrid-machine-translation \"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fhybrid-machine-translation\")\n* [Neural machine translation (NMT)](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fneural-machine-translation\u002F \"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fneural-machine-translation\u002F\")\n\nNeural machine translation (used by [AI-powered translation](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fai-powered-translation) engines) is the most sophisticated type of instant translation today. It uses machine learning to improve its translation capabilities. As the engine translates more text with each request, the better results it produces with time by learning. Most instant translation services use this technology.\n\n### 🔍 What's the difference between HAMT and MAHT?\n\nWithin the realm of machine translation, it’s important to distinguish between **Human-Assisted Machine Translation (HAMT)** and **Machine-Assisted Human Translation (MAHT)**:\n\n* [**Human-Assisted Machine Translation (HAMT)**](\u002Fdictionary\u002Fhuman-assisted-mt): This process involves a human reviewing translations generated by machine translation (MT) engines. It is also known as MT plus post-editing and\u002For pre-editing. The machine handles the initial translation, which is then edited by a human to improve accuracy and context. This approach is useful for projects with repetitive content and where budget or time constraints are significant.\n* [**Machine-Assisted Human Translation (MAHT)**](\u002Fdictionary\u002Fmaht): In this method, human translators use computer software to aid their work. Translators receive machine translation suggestions, but they decide how to use them. This approach allows for high translation accuracy while benefiting from features like translation glossaries and memories, which enhance the efficiency and consistency of the translation process.\n\n### 🦾 MT engines available in Localazy \n\nLocalazy users can use the most popular and advanced [MT engines](https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Fmachine-translation \"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Fmachine-translation\") to translate their content:\n\n* Amazon Translate (available for free)\n* Google Translate\n* DeepL\n* Azure Translator\n* OpenAI (ChatGPT), with your own API key\n\n> *Users can unlock different engines depending on the plan they buy. See our [pricing](https:\u002F\u002Flocalazy.com\u002Fpricing) and [docs](https:\u002F\u002Flocalazy.com\u002Fdocs\u002Fgeneral\u002Fadditional-mt-engines?srsltid=AfmBOoo--lURSBHDiHEoe3rYL3xSQHaZcTsl6kd7wwUYRGC-sGTTmG94 \"https:\u002F\u002Flocalazy.com\u002Fdocs\u002Fgeneral\u002Fadditional-mt-engines?srsltid=AfmBOoo--lURSBHDiHEoe3rYL3xSQHaZcTsl6kd7wwUYRGC-sGTTmG94\") for more details.*\n\n### 📚 Additional resources:\n\n* [What is machine translation?](https:\u002F\u002Fwww.gala-global.org\u002Fwhat-machine-translation)\n* [History of machine translation](https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FHistory_of_machine_translation)",[1929,1931,1933,1935],{"id":637,"slug":1930},"maht",{"id":1681,"slug":1932},"mtpe-machine-translation-post-editing",{"id":1615,"slug":1934},"deepl",{"id":1936,"slug":1937},136,"human-assisted-mt",{"id":526,"status":5,"owner":1881,"created_on":1902,"title":1939,"excerpt":1940,"content":1941,"slug":1942,"meta_title":194,"meta_description":194,"canonical":194,"related_terms":1943},"Language Service Provider (LSP)","A company that provides professional translation, localization, interpretation, and other language-related services to help businesses communicate across languages and cultures.","LSPs help businesses adapt content, products, and software for different languages and markets. They range from solo freelance translators to large multinational agencies handling hundreds of language pairs. What distinguishes an LSP from a single translator is typically the breadth of services and the managed workflow, project management, quality assurance, and technology are all part of the package.\n\nModern LSPs combine human expertise with translation technology. Most use CAT tools, translation memories, and machine translation with post-editing as part of their standard workflow. Some build direct integrations with TMS platforms, allowing content to flow automatically between a client's product and the LSP's translation pipeline.\n\n### 🔗 How LSPs fit into localization workflows\n\nFor software teams, the most common point of contact with an LSP is outsourcing translation of app strings, documentation, or marketing content. In a typical workflow, source strings are exported from a TMS, sent to the LSP, translated and reviewed, then imported back. More mature setups automate this exchange directly through API integrations or shared TMS access.\n\nLSPs vary widely in how they operate. Some work with your existing TMS. Others have their own platforms and expect content in specific formats. Knowing how an LSP handles file formats, terminology, and translation memory before you start saves significant rework later.\n\n### 🛠️ Core services LSPs provide\n\n* **Translation**.Converting written content from source to target language while preserving meaning and context\n* **Localization.** Adapting software, websites, and marketing content to fit a target culture and locale\n* **Transcreation.** Rewriting creative and marketing content to land correctly in the target language, not just translate it\n* **Machine translation post-editing (MTPE).** Using MT output as a first draft with human linguists refining the result\n* **Linguistic quality assurance.** Reviewing translations for accuracy, consistency, terminology compliance, and style\n* **Interpretation.** Real-time oral translation for conferences, legal proceedings, and business meetings\n\n### 🏢 Types of LSPs\n\n* **Single-language providers (SLPs):** Focus on one language pair or regional group, often used for less common languages\n* **Multi-language providers (MLPs):** Cover large numbers of languages with global reach, typically through networks of in-country translators\n* **Industry-specialized LSPs:** Serve specific sectors such as legal, medical, technical, or software, where domain knowledge and terminology accuracy matter\n* **Technology-heavy LSPs:** Built around MT, TMS, and automation, suited for high-volume, fast-turnaround workflows\n\n### 🤔 LSP vs. in-house translation\n\nSome teams build internal localization capacity with in-house translators, especially for high-volume or strategically sensitive content. Others rely entirely on LSPs. Many do both, handling core languages in-house and using LSPs for additional markets or overflow. The right split depends on volume, language coverage, budget, and how tightly localization is integrated with the development cycle.\n\n### How Localazy works with LSPs\n\nLocalazy lets you order professional translations directly from the platform without coordinating file exchanges manually. Translators work within the Localazy interface with full access to context, glossaries, and translation memory, so handoffs between your team and an external LSP happen without the usual back-and-forth.\n\n> *See how [professional translations work in Localazy](https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Fcontinuous-localization-team).*","lsp-language-service-provider",[1944,1946,1948,1949],{"id":15,"slug":1945},"cat-tool",{"id":338,"slug":1947},"fahqt",{"id":637,"slug":1930},{"id":474,"slug":1950},"htlgi",{"id":33,"status":5,"owner":1881,"created_on":1914,"title":486,"excerpt":1952,"content":1953,"slug":1909,"meta_title":194,"meta_description":194,"canonical":194,"related_terms":1954},"The process of transforming a text into another language.","Translation (t9n) helps people understand a given term in their native language and is a vital part of the [localization](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Flocalization) (l10n) process.\n\nThe localization process is often the most tedious one during software developement, as you can’t just introduce a few locale-based rules in your source code.\n\nTranslating texts to another language is hard. You need to know context\u002Fmeaning. You can translate a word quickly, but without context, you can translate it the wrong way. For example, the term “book” can mean “reserve” or “piece of literature” in the Czech language. Both translations are correct, but which one is valid for a button? Context provides the right meaning.\n\n## [ISO definition of the term \"translation\"](https:\u002F\u002Fwww.iso.org\u002Fobp\u002Fui\u002F#iso:std:iso:17100:ed-1:v1:en)\n\nSet of processes to render source language content into target language content in written form.",[1955,1956,1957,1958,1959],{"id":20,"slug":1829},{"id":45,"slug":532},{"id":71,"slug":515},{"id":358,"slug":1922},{"id":1890,"slug":1891},{"id":358,"status":5,"owner":1881,"created_on":1896,"title":1961,"excerpt":1962,"content":1963,"slug":1922,"meta_title":194,"meta_description":194,"canonical":194,"related_terms":1964},"Translation Management System (TMS)","A software for translation process automation.","TMS help increase production efficiency by eliminating, automating, and delegating both one-time and repetitive tasks during the translation process. Translation management systems help teams manage multilingual content, assign tasks, track progress, and maintain translation quality. TMS platforms are widely used in localization projects to handle large amounts of text efficiently. \n\nThey support features like translation memories, glossaries, and automated workflows. This makes the translation process faster and more consistent, especially for businesses that need content in multiple languages. [CAT tools](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fcat-tool) are a subtype of TMSs.\n\nTranslation management systems [like Localazy](https:\u002F\u002Flocalazy.com\u002Fterm\u002Ftranslation-management-system) usually consist of two parts. One takes care of workflow management and the second one aids with the translation process using different technologies and methods, such as:\n\n* [Machine translation](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fmachine-translation)\n* [Translation Memory](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Ftranslation-memory)\n\nThese systems are ideal for large-scale translation projects, as they provide a vast range of features. \n\n## ☝️ Top features of a TMS:\n\n* Centralizes translation tasks in one platform.\n* Assigns jobs to translators and tracks progress.\n* Uses a translation memory to avoid repeated translations.\n* Ensures consistency with built-in term bases.\n* Helps companies scale content across languages.\n\nWith a TMS, teams can work together smoothly to manage translations. It provides the tools needed to keep projects on track and ensures high-quality results every time. However, they can be pricey for single users or small teams who may benefit from them as well, especially for [quality assurance](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fqa-quality-assurance) processes.",[1965,1966,1967],{"id":45,"slug":532},{"id":15,"slug":1945},{"id":71,"slug":515},"\"A localization manager is there to help the people you're targeting understand what you want to offer to them in their native language\", says Zuzka, our superstar Localization Services Manager here at Localazy. Find more about her, her passions and the work she does in this interview.","\u003Cp>Localization is \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Flocalization\">at the core\u003C\u002Fa> of what we do. And it's pretty evident we couldn't be doing it without a highly knowledgeable project manager. Today we put the spotlight on our amazing Localization Services Manager, \u003Cstrong>Zuzana Hodková\u003C\u002Fstrong>. At Localazy HQ, she's Zuzka for short -\"I like it better because Zuzana sounds so tough!\" she explains - and we couldn't live without her!\u003C\u002Fp>\u003Cp>Zuzka, a pharmacist turned localization expert, is 35 and lives in the beautiful South Moravian town of Slavkov u Brna.🌳 🏰 She loves the outdoors and is an avid baker. She regularly oversees an impressive amount of processes with clients, translation teams, and stakeholders - so let's dive in and meet her! \u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F05\u002FDSC05001.JPG\" class=\"kg-image\" alt loading=\"lazy\" width=\"1920\" height=\"1080\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2023\u002F05\u002FDSC05001.JPG 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2023\u002F05\u002FDSC05001.JPG 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2023\u002F05\u002FDSC05001.JPG 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F05\u002FDSC05001.JPG 1920w\" sizes=\"(min-width: 720px) 720px\">\u003Cfigcaption>Zuzana Hodková - Localization Services Manager at Localazy\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 id=\"introducing-zuzka\">👋 Introducing Zuzka \u003Ca class=\"markdownit-header-anchor\" href=\"#introducing-zuzka\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>\u003Cstrong>Hi, Zuzka! Can you tell our readers what your role is in Localazy and the main responsibilities?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Hello! 🙋‍♀️ Well, at Localazy, I am in charge of the \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Fcontinuous-localization-team\">Continuous Localization Team\u003C\u002Fa>, i.e. translation services. My main responsibility is to communicate with translators and clients when assigning projects and overseeing the quality.\u003C\u002Fp>\u003Cp>\u003Cstrong>What does a localization services manager do, and why is it an important role?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>A \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffor\u002Flocalization-managers\">localization manager\u003C\u002Fa> is a dedicated person with management skills who understands how to automate content updates and set up a continuous translation process. ✍️ ♻️ Once you decide that you want to expand your product or service to other markets, to other areas of the world, a localization manager is there to help the people you're targeting understand what you want to offer or present to them in their native language.\u003C\u002Fp>\u003Cp>\u003Cstrong>How did you land in Localazy, and what is your favorite part about the job?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>I have been with Localazy since the very beginning, first as a silent observer and supporter of our CEO, \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fauthor\u002Fvaclav-hodek\">Vašek\u003C\u002Fa>, at a time when the platform was just starting to develop. When Localazy went public, I was put in charge of the first clients and their projects. At first, we only provided \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Fpre-translate\">human-assisted machine translations\u003C\u002Fa>, but we gradually added selected language pairs for professional translations to our portfolio.\u003C\u002Fp>\u003Cp>My work is varied; what I enjoy the most is the diversity. Working on different types of projects forces you to go a little deeper, learn about new things and study a bit about them. I put a lot of emphasis on consistency within a project.\u003C\u002Fp>\u003Cblockquote>I have been with Localazy since the very beginning, initially as a silent observer and supporter; then as manager of the first clients; and finally when we added selected language pairs for professional translations\u003C\u002Fblockquote>\u003Cp>\u003Cstrong>What’s your prior experience and education? Do you have a background in tech?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>I studied Pharmacy 🧪🔬 at the University of Veterinary and Pharmaceutical Sciences in Brno, so my original field of study is quite different. This means I don't normally deal with technical stuff that much. \u003C\u002Fp>\u003Cp>\u003Cstrong>Who are your main professional inspirations or role models, and why?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>I have to be honest here. My main role model and inspiration is probably my boss (😉 do I get a bonus? haha) because without him, I couldn't even imagine doing anything different than pharmacy.\u003C\u002Fp>\u003Cp>\u003Cstrong>What are your hobbies and interests?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>When I'm not working, I like to cook, bake, read, and do crossword puzzles. I also enjoy riding my bike, exploring new places 🚴‍♀️ 🌲 ... and coming up with fun activities for the kids!\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F05\u002FPe-en--je-radost.jpg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1500\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2023\u002F05\u002FPe-en--je-radost.jpg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2023\u002F05\u002FPe-en--je-radost.jpg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2023\u002F05\u002FPe-en--je-radost.jpg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2023\u002F05\u002FPe-en--je-radost.jpg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003Cfigcaption>Zuzka baked these - yum! 🧁\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 id=\"a-day-at-localazy\">💻 A day at Localazy \u003Ca class=\"markdownit-header-anchor\" href=\"#a-day-at-localazy\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>\u003Cstrong>What does your usual workday look like?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>I'm an early riser ☕, which means I get up between 5.30 and 6.00 and usually start my day with a glass of water and a cup of coffee. My daily workflow includes handling emails, checking existing projects and assigning new ones, and therefore communicating with translators and clients. And a bit of paperwork, of course. I always get the most work done by lunchtime, then my parasympathetic starts, and productivity drops. 😅\u003C\u002Fp>\u003Cp>\u003Cstrong>Any exciting project you’re working on at the moment?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Over the past few months, I've had the opportunity to work on several projects in so many different fields. Some examples are pig farming, marine, agriculture, cryptocurrencies, online marketing, gaming... Each of them is different but interesting at the same time - you get to broaden your horizons! \u003C\u002Fp>\u003Cp>\u003Cstrong>What does your decision-making process look like? And how does that relate to the rest of the team?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>When a new project appears in the system, I first need to find out details about it - what is the source language, what language we are translating into, what is the focus of the project, the target audience, the terms in the glossary, the \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Flinguistic-style-guides-software-localization\">style\u003C\u002Fa>... so that I can get in touch with the most suitable translator. \u003C\u002Fp>\u003Cp>I usually communicate with the team if I come across an error or, in larger projects, when I need to filter only certain phrases for translation, change the source language, etc. \u003C\u002Fp>\u003Cblockquote>Check out how to order translation services with us \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fguide-localazy-translation-services\">here\u003C\u002Fa>!\u003C\u002Fblockquote>\u003Cp>\u003Cstrong>Localization managers have a lot on their plate: from QA to budgeting, creating timelines, and tracking client satisfaction.  Is there any tool that helps you manage your workflows?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>My head! 🧠 Oh yeah, and Excel\u002F\u003Ca href=\"https:\u002F\u002Fclickup.com\u002F\">ClickUp\u003C\u002Fa>. We also have a good custom-made back office management system that makes it easier for me.\u003C\u002Fp>\u003Cp>\u003Cstrong>How do you keep track of glossaries and other extensive documentation?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>All important information is in the system. If there is an update in the project, I automatically check the \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdocs\u002Fgeneral\u002Fhow-to-define-your-glossary\">Glossary\u003C\u002Fa>. In addition, when entering translations, the client can also write a description of the project and add a link to their website or the app store, which will be displayed in the portal and to the translators.\u003C\u002Fp>\u003Cp>\u003Cstrong>What is your favorite piece of localization technology, and how does it make your work easier?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>I love working with the \u003Ca href=\"https:\u002F\u002Fwww.deepl.com\u002Ftranslator\">DeepL\u003C\u002Fa> translator because its possibilities are incredible, even in free mode. I am looking forward to the addition of new languages.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F05\u002FWorking-place.jpeg\" class=\"kg-image\" alt loading=\"lazy\" width=\"1229\" height=\"922\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2023\u002F05\u002FWorking-place.jpeg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2023\u002F05\u002FWorking-place.jpeg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F05\u002FWorking-place.jpeg 1229w\" sizes=\"(min-width: 720px) 720px\">\u003Cfigcaption>Zuzana's working space\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp>\u003Cstrong>Can you walk us through the process of implementing a new language pair on the platform? What does it look like?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>First, we select a high-quality supplier, which we verify 🔍, and then I set up a new language pair via the back office system. Everything else is then taken care of by automation, and within minutes the language pair is available to all customers worldwide.\u003C\u002Fp>\u003Cp>\u003Cstrong>How do you make sure that \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Fshare-tm\">crowdsourced translations\u003C\u002Fa> meet Localazy’s standards of quality?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>We provide the Human Translation Validation service, which can help Localazy project owners with quality checks. The reviews are carried out by our translators. We work with trusted translators and put emphasis on understanding the context so that the translations are as close as possible to what the client wants to say in the language of the people they want to say it to.\u003C\u002Fp>\u003Ch2 id=\"it-all-starts-here\">🤝 It all starts here \u003Ca class=\"markdownit-header-anchor\" href=\"#it-all-starts-here\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>\u003Cstrong>One of the most challenging parts of being a localization manager is managing client expectations and cultural differences. How do you bridge those gaps?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Communication is key. For example, some clients find it harder to understand the difference between formal and informal styles because their language does not make the difference. Then you need to go deeper, look at existing translations in other languages, the target group, etc.\u003C\u002Fp>\u003Cp>\u003Cstrong>Translation and localization aren’t often one-and-done processes. How do you follow up on Localazy’s customers, and how does the platform allow them to update their content as they go? \u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Our CLT is tightly integrated with Localazy, so the activity of our translators, as well as the translations themselves, are processed on the platform in real-time. Our customers can still use all the awesome features of Localazy, edit translations, or upload new ones, and we will automatically react to this - translate everything new that needs to be translated. 🙌  That's one of the most important aspects we have in mind - to fully automate the process, including human translations.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F05\u002F20220413_192210-2.jpg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1500\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2023\u002F05\u002F20220413_192210-2.jpg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2023\u002F05\u002F20220413_192210-2.jpg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2023\u002F05\u002F20220413_192210-2.jpg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F05\u002F20220413_192210-2.jpg 2126w\" sizes=\"(min-width: 720px) 720px\">\u003Cfigcaption>When she's not coordinating the CLT, Zuzka enjoys cycling and sunsets 🍃\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp>\u003Cstrong>Good localization sounds native. How does Localazy ensure this?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Very simple: we just work with native speakers of the language into which we are translating, i.e., if the language pair is, for example, 🇬🇧 English> 🇹🇷 Turkish, the translator is a Turkish speaker who has a C2 or at least C1 level of English.\u003C\u002Fp>\u003Ch2 id=\"explaining-localization\">💬 Explaining localization \u003Ca class=\"markdownit-header-anchor\" href=\"#explaining-localization\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>\u003Cbr>\u003Cstrong>Imagine you’re talking to someone who doesn’t know what localization is. How would you stress its importance? \u003C\u002Fstrong>🤔\u003C\u002Fp>\u003Cp>Localization is a process that involves translation, which is usually defined as the transfer of a text from one language to another. It goes further than that, though: it also involves taking care adapting the resulting text to the \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fhow-to-translate-idioms-the-right-way\">cultural environment\u003C\u002Fa> of the target country and - where appropriate - adapting the tonality and style of the language to the target group we're addressing. So it's increasingly relevant, especially in a global landscape!\u003C\u002Fp>\u003Cp>\u003Cstrong>Have you noticed a shift in the way businesses look at localization processes over the last few years? \u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Yes! Clients obviously want their service users to \"feel at home.\" But on the other hand, as a result of developments in recent years (covid, inflation, etc.) I also observe a desire to save money with an emphasis on the price\u002Fquality ratio. \u003C\u002Fp>\u003Cblockquote>Localization involves adapting the message to the cultural environment of the target country and, where appropiate, to adapt tonality and style to the target group we're addressing. It's increasingly relevant!\u003C\u002Fblockquote>\u003Cp>\u003Cstrong>What are the main shortfalls companies experience before ordering localization services? Is there something they specifically struggle with?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>In my opinion, they often just don't know exactly what to expect when they start with localization. Our job is to make the process easier and clearer.\u003C\u002Fp>\u003Cp>\u003Cstrong>Why should other localization managers choose Localazy?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>We offer an integrated, comprehensive and automated solution; an intuitive UI; and customer-oriented support. What's not to love? 😃\u003C\u002Fp>\u003Ch2 id=\"innovation-and-the-future\">🔦 Innovation & the future \u003Ca class=\"markdownit-header-anchor\" href=\"#innovation-and-the-future\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>\u003Cstrong>What do you think “the next big thing” in localization is going to be?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The progressive use of AI, definitely.\u003C\u002Fp>\u003Cp>\u003Cstrong>Is the relationship between developers and linguists in the startup ecosystem going to stretch as time goes by? How do you think those roles will overlap?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>I don't think they need to overlap - rather, they need to complement each other and work effectively together.\u003C\u002Fp>\u003Cp>\u003Cstrong>What is your take on automation and machine learning?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>There's no way to avoid it...\u003C\u002Fp>\u003Cp>\u003Cstrong>Which language pairs do you think are going to be vital in the future of content?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>If we look at the most used languages in the world, the following pairs are likely to come to mind:\u003C\u002Fp>\u003Cul>\u003Cli>🇨🇳 English<>Chinese \u003C\u002Fli>\u003Cli>🇯🇵 English<>Japanese \u003C\u002Fli>\u003Cli>🇮🇳 English<>Hindi\u003C\u002Fli>\u003Cli>🇪🇸 English<>Spanish\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>What is your advice for anyone who wants to specialize in localization?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Don’t be afraid to start. Sometimes it hurts and takes a lot of time, but it’s worth it. And if you're struggling or confused and don't know what to do, don't be afraid to ask!\u003C\u002Fp>\u003Cp>\u003Cstrong>Anything else you’d like to add?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Have a wonderful day! 😄\u003C\u002Fp>\u003Cp>\u003Cstrong>Thank you, Zuzka, for letting us in and walking us through the localization process! Stay tuned because we'll be talking to another member of the Localazy team very soon. \u003C\u002Fstrong>👀 \u003C\u002Fp>",{"id":637,"status":5,"created_on":1971,"modified_on":1972,"icon":1973,"header":1974,"description":1975,"button_label":1976,"link":1977},"2022-11-09T12:44:15.000Z","2023-01-19T11:53:19.000Z","pub","Order Professional Translations 💎","Localazy can take complete care of your translation process. Forget the hassle of managing translation projects forever. All you need to do is choose the language and service. Try it now!","Order now","my\u002Fvirtual-translator",{"slug":1866,"id":1859,"uuid":1979,"title":1865,"html":1980,"comment_id":1859,"feature_image":1869,"featured":229,"visibility":1981,"email_recipient_filter":1982,"created_at":1983,"updated_at":1867,"published_at":1868,"custom_excerpt":1968,"codeinjection_head":10,"codeinjection_foot":10,"custom_template":10,"canonical_url":10,"authors":1984,"tags":1990,"primary_author":2056,"primary_tag":2057,"url":2058,"excerpt":1968,"reading_time":53,"access":229,"send_email_when_published":227,"og_image":10,"og_title":10,"og_description":10,"twitter_image":10,"twitter_title":10,"twitter_description":10,"meta_title":10,"meta_description":10,"email_subject":10,"frontmatter":10,"dictionary":1879,"cta":1970,"plainTags":1870},"2ace7679-711b-4e19-be1a-84605e9ed068","\u003Cp>Localization is \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Flocalization\">at the core\u003C\u002Fa> of what we do. And it's pretty evident we couldn't be doing it without a highly knowledgeable project manager. Today we put the spotlight on our amazing Localization Services Manager, \u003Cstrong>Zuzana Hodková\u003C\u002Fstrong>. At Localazy HQ, she's Zuzka for short -\"I like it better because Zuzana sounds so tough!\" she explains - and we couldn't live without her!\u003C\u002Fp>\u003Cp>Zuzka, a pharmacist turned localization expert, is 35 and lives in the beautiful South Moravian town of Slavkov u Brna.🌳 🏰 She loves the outdoors and is an avid baker. She regularly oversees an impressive amount of processes with clients, translation teams, and stakeholders - so let's dive in and meet her! \u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F05\u002FDSC05001.JPG\" class=\"kg-image\" alt loading=\"lazy\" width=\"1920\" height=\"1080\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2023\u002F05\u002FDSC05001.JPG 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2023\u002F05\u002FDSC05001.JPG 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2023\u002F05\u002FDSC05001.JPG 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F05\u002FDSC05001.JPG 1920w\" sizes=\"(min-width: 720px) 720px\">\u003Cfigcaption>Zuzana Hodková - Localization Services Manager at Localazy\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 id=\"%F0%9F%91%8B-introducing-zuzka\">👋 Introducing Zuzka\u003C\u002Fh2>\u003Cp>\u003Cstrong>Hi, Zuzka! Can you tell our readers what your role is in Localazy and the main responsibilities?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Hello! 🙋‍♀️ Well, at Localazy, I am in charge of the \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Fcontinuous-localization-team\">Continuous Localization Team\u003C\u002Fa>, i.e. translation services. My main responsibility is to communicate with translators and clients when assigning projects and overseeing the quality.\u003C\u002Fp>\u003Cp>\u003Cstrong>What does a localization services manager do, and why is it an important role?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>A \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffor\u002Flocalization-managers\">localization manager\u003C\u002Fa> is a dedicated person with management skills who understands how to automate content updates and set up a continuous translation process. ✍️ ♻️ Once you decide that you want to expand your product or service to other markets, to other areas of the world, a localization manager is there to help the people you're targeting understand what you want to offer or present to them in their native language.\u003C\u002Fp>\u003Cp>\u003Cstrong>How did you land in Localazy, and what is your favorite part about the job?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>I have been with Localazy since the very beginning, first as a silent observer and supporter of our CEO, \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fauthor\u002Fvaclav-hodek\">Vašek\u003C\u002Fa>, at a time when the platform was just starting to develop. When Localazy went public, I was put in charge of the first clients and their projects. At first, we only provided \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Fpre-translate\">human-assisted machine translations\u003C\u002Fa>, but we gradually added selected language pairs for professional translations to our portfolio.\u003C\u002Fp>\u003Cp>My work is varied; what I enjoy the most is the diversity. Working on different types of projects forces you to go a little deeper, learn about new things and study a bit about them. I put a lot of emphasis on consistency within a project.\u003C\u002Fp>\u003Cblockquote>I have been with Localazy since the very beginning, initially as a silent observer and supporter; then as manager of the first clients; and finally when we added selected language pairs for professional translations\u003C\u002Fblockquote>\u003Cp>\u003Cstrong>What’s your prior experience and education? Do you have a background in tech?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>I studied Pharmacy 🧪🔬 at the University of Veterinary and Pharmaceutical Sciences in Brno, so my original field of study is quite different. This means I don't normally deal with technical stuff that much. \u003C\u002Fp>\u003Cp>\u003Cstrong>Who are your main professional inspirations or role models, and why?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>I have to be honest here. My main role model and inspiration is probably my boss (😉 do I get a bonus? haha) because without him, I couldn't even imagine doing anything different than pharmacy.\u003C\u002Fp>\u003Cp>\u003Cstrong>What are your hobbies and interests?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>When I'm not working, I like to cook, bake, read, and do crossword puzzles. I also enjoy riding my bike, exploring new places 🚴‍♀️ 🌲 ... and coming up with fun activities for the kids!\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F05\u002FPe-en--je-radost.jpg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1500\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2023\u002F05\u002FPe-en--je-radost.jpg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2023\u002F05\u002FPe-en--je-radost.jpg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2023\u002F05\u002FPe-en--je-radost.jpg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2023\u002F05\u002FPe-en--je-radost.jpg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003Cfigcaption>Zuzka baked these - yum! 🧁\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 id=\"%F0%9F%92%BB-a-day-at-localazy\">💻 A day at Localazy\u003C\u002Fh2>\u003Cp>\u003Cstrong>What does your usual workday look like?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>I'm an early riser ☕, which means I get up between 5.30 and 6.00 and usually start my day with a glass of water and a cup of coffee. My daily workflow includes handling emails, checking existing projects and assigning new ones, and therefore communicating with translators and clients. And a bit of paperwork, of course. I always get the most work done by lunchtime, then my parasympathetic starts, and productivity drops. 😅\u003C\u002Fp>\u003Cp>\u003Cstrong>Any exciting project you’re working on at the moment?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Over the past few months, I've had the opportunity to work on several projects in so many different fields. Some examples are pig farming, marine, agriculture, cryptocurrencies, online marketing, gaming... Each of them is different but interesting at the same time - you get to broaden your horizons! \u003C\u002Fp>\u003Cp>\u003Cstrong>What does your decision-making process look like? And how does that relate to the rest of the team?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>When a new project appears in the system, I first need to find out details about it - what is the source language, what language we are translating into, what is the focus of the project, the target audience, the terms in the glossary, the \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Flinguistic-style-guides-software-localization\">style\u003C\u002Fa>... so that I can get in touch with the most suitable translator. \u003C\u002Fp>\u003Cp>I usually communicate with the team if I come across an error or, in larger projects, when I need to filter only certain phrases for translation, change the source language, etc. \u003C\u002Fp>\u003Cblockquote>Check out how to order translation services with us \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fguide-localazy-translation-services\">here\u003C\u002Fa>!\u003C\u002Fblockquote>\u003Cp>\u003Cstrong>Localization managers have a lot on their plate: from QA to budgeting, creating timelines, and tracking client satisfaction.  Is there any tool that helps you manage your workflows?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>My head! 🧠 Oh yeah, and Excel\u002F\u003Ca href=\"https:\u002F\u002Fclickup.com\u002F\">ClickUp\u003C\u002Fa>. We also have a good custom-made back office management system that makes it easier for me.\u003C\u002Fp>\u003Cp>\u003Cstrong>How do you keep track of glossaries and other extensive documentation?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>All important information is in the system. If there is an update in the project, I automatically check the \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdocs\u002Fgeneral\u002Fhow-to-define-your-glossary\">Glossary\u003C\u002Fa>. In addition, when entering translations, the client can also write a description of the project and add a link to their website or the app store, which will be displayed in the portal and to the translators.\u003C\u002Fp>\u003Cp>\u003Cstrong>What is your favorite piece of localization technology, and how does it make your work easier?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>I love working with the \u003Ca href=\"https:\u002F\u002Fwww.deepl.com\u002Ftranslator\">DeepL\u003C\u002Fa> translator because its possibilities are incredible, even in free mode. I am looking forward to the addition of new languages.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F05\u002FWorking-place.jpeg\" class=\"kg-image\" alt loading=\"lazy\" width=\"1229\" height=\"922\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2023\u002F05\u002FWorking-place.jpeg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2023\u002F05\u002FWorking-place.jpeg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F05\u002FWorking-place.jpeg 1229w\" sizes=\"(min-width: 720px) 720px\">\u003Cfigcaption>Zuzana's working space\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp>\u003Cstrong>Can you walk us through the process of implementing a new language pair on the platform? What does it look like?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>First, we select a high-quality supplier, which we verify 🔍, and then I set up a new language pair via the back office system. Everything else is then taken care of by automation, and within minutes the language pair is available to all customers worldwide.\u003C\u002Fp>\u003Cp>\u003Cstrong>How do you make sure that \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Fshare-tm\">crowdsourced translations\u003C\u002Fa> meet Localazy’s standards of quality?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>We provide the Human Translation Validation service, which can help Localazy project owners with quality checks. The reviews are carried out by our translators. We work with trusted translators and put emphasis on understanding the context so that the translations are as close as possible to what the client wants to say in the language of the people they want to say it to.\u003C\u002Fp>\u003Ch2 id=\"%F0%9F%A4%9D-it-all-starts-here\">🤝 It all starts here\u003C\u002Fh2>\u003Cp>\u003Cstrong>One of the most challenging parts of being a localization manager is managing client expectations and cultural differences. How do you bridge those gaps?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Communication is key. For example, some clients find it harder to understand the difference between formal and informal styles because their language does not make the difference. Then you need to go deeper, look at existing translations in other languages, the target group, etc.\u003C\u002Fp>\u003Cp>\u003Cstrong>Translation and localization aren’t often one-and-done processes. How do you follow up on Localazy’s customers, and how does the platform allow them to update their content as they go? \u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Our CLT is tightly integrated with Localazy, so the activity of our translators, as well as the translations themselves, are processed on the platform in real-time. Our customers can still use all the awesome features of Localazy, edit translations, or upload new ones, and we will automatically react to this - translate everything new that needs to be translated. 🙌  That's one of the most important aspects we have in mind - to fully automate the process, including human translations.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F05\u002F20220413_192210-2.jpg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1500\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2023\u002F05\u002F20220413_192210-2.jpg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2023\u002F05\u002F20220413_192210-2.jpg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2023\u002F05\u002F20220413_192210-2.jpg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F05\u002F20220413_192210-2.jpg 2126w\" sizes=\"(min-width: 720px) 720px\">\u003Cfigcaption>When she's not coordinating the CLT, Zuzka enjoys cycling and sunsets 🍃\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp>\u003Cstrong>Good localization sounds native. How does Localazy ensure this?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Very simple: we just work with native speakers of the language into which we are translating, i.e., if the language pair is, for example, 🇬🇧 English> 🇹🇷 Turkish, the translator is a Turkish speaker who has a C2 or at least C1 level of English.\u003C\u002Fp>\u003Ch2 id=\"%F0%9F%92%AC-explaining-localization\">💬 Explaining localization\u003C\u002Fh2>\u003Cp>\u003Cbr>\u003Cstrong>Imagine you’re talking to someone who doesn’t know what localization is. How would you stress its importance? \u003C\u002Fstrong>🤔\u003C\u002Fp>\u003Cp>Localization is a process that involves translation, which is usually defined as the transfer of a text from one language to another. It goes further than that, though: it also involves taking care adapting the resulting text to the \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fhow-to-translate-idioms-the-right-way\">cultural environment\u003C\u002Fa> of the target country and - where appropriate - adapting the tonality and style of the language to the target group we're addressing. So it's increasingly relevant, especially in a global landscape!\u003C\u002Fp>\u003Cp>\u003Cstrong>Have you noticed a shift in the way businesses look at localization processes over the last few years? \u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Yes! Clients obviously want their service users to \"feel at home.\" But on the other hand, as a result of developments in recent years (covid, inflation, etc.) I also observe a desire to save money with an emphasis on the price\u002Fquality ratio. \u003C\u002Fp>\u003Cblockquote>Localization involves adapting the message to the cultural environment of the target country and, where appropiate, to adapt tonality and style to the target group we're addressing. It's increasingly relevant!\u003C\u002Fblockquote>\u003Cp>\u003Cstrong>What are the main shortfalls companies experience before ordering localization services? Is there something they specifically struggle with?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>In my opinion, they often just don't know exactly what to expect when they start with localization. Our job is to make the process easier and clearer.\u003C\u002Fp>\u003Cp>\u003Cstrong>Why should other localization managers choose Localazy?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>We offer an integrated, comprehensive and automated solution; an intuitive UI; and customer-oriented support. What's not to love? 😃\u003C\u002Fp>\u003Ch2 id=\"%F0%9F%94%A6-innovation-the-future\">🔦 Innovation & the future\u003C\u002Fh2>\u003Cp>\u003Cstrong>What do you think “the next big thing” in localization is going to be?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The progressive use of AI, definitely.\u003C\u002Fp>\u003Cp>\u003Cstrong>Is the relationship between developers and linguists in the startup ecosystem going to stretch as time goes by? How do you think those roles will overlap?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>I don't think they need to overlap - rather, they need to complement each other and work effectively together.\u003C\u002Fp>\u003Cp>\u003Cstrong>What is your take on automation and machine learning?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>There's no way to avoid it...\u003C\u002Fp>\u003Cp>\u003Cstrong>Which language pairs do you think are going to be vital in the future of content?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>If we look at the most used languages in the world, the following pairs are likely to come to mind:\u003C\u002Fp>\u003Cul>\u003Cli>🇨🇳 English<>Chinese \u003C\u002Fli>\u003Cli>🇯🇵 English<>Japanese \u003C\u002Fli>\u003Cli>🇮🇳 English<>Hindi\u003C\u002Fli>\u003Cli>🇪🇸 English<>Spanish\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>What is your advice for anyone who wants to specialize in localization?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Don’t be afraid to start. 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