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You need to know context\u002Fmeaning. You can translate a word quickly, but without context, you can translate it the wrong way. For example, the term “book” can mean “reserve” or “piece of literature” in the Czech language. Both translations are correct, but which one is valid for a button? Context provides the right meaning.\n\n## [ISO definition of the term \"translation\"](https:\u002F\u002Fwww.iso.org\u002Fobp\u002Fui\u002F#iso:std:iso:17100:ed-1:v1:en)\n\nSet of processes to render source language content into target language content in written form.",[1892,1893,1894,1895,1896],{"id":16,"slug":1848},{"id":62,"slug":532},{"id":43,"slug":515},{"id":358,"slug":1884},{"id":1886,"slug":1887},{"id":43,"status":4,"owner":1873,"created_on":1898,"title":1899,"excerpt":1900,"content":1901,"slug":515,"meta_title":53,"meta_description":53,"canonical":53,"related_terms":1902},"2026-05-12T07:09:22.000Z","Machine translation (MT)","The process of translating using computational linguistics.","A machine translation engine is a software tool that translates a text from one language to another without the help of human translators.\n\nMachine translation, also known as MT, is widely used as the first round of translations and is frequently very effective for short strings. However, it can produce unsatisfactory results when context knowledge is required, and thus, a human review is always advised.\n\n### 💬 Methods used in machine translation\n\nMachine translation engines recently experienced huge improvements related to the advanced use of neural networks, but they generally rely on these different methods:\n\n* [Statistical machine translation (SMT)](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fstatistical-machine-translation\u002F \"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fstatistical-machine-translation\u002F\")\n* [Example-based machine translation (EBMT)](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fexample-based-machine-translation \"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fexample-based-machine-translation\")\n* [Hybrid machine translation (HMT)](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fhybrid-machine-translation \"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fhybrid-machine-translation\")\n* [Neural machine translation (NMT)](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fneural-machine-translation\u002F \"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fneural-machine-translation\u002F\")\n\nNeural machine translation (used by [AI-powered translation](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fai-powered-translation) engines) is the most sophisticated type of instant translation today. It uses machine learning to improve its translation capabilities. As the engine translates more text with each request, the better results it produces with time by learning. Most instant translation services use this technology.\n\n### 🔍 What's the difference between HAMT and MAHT?\n\nWithin the realm of machine translation, it’s important to distinguish between **Human-Assisted Machine Translation (HAMT)** and **Machine-Assisted Human Translation (MAHT)**:\n\n* [**Human-Assisted Machine Translation (HAMT)**](\u002Fdictionary\u002Fhuman-assisted-mt): This process involves a human reviewing translations generated by machine translation (MT) engines. It is also known as MT plus post-editing and\u002For pre-editing. The machine handles the initial translation, which is then edited by a human to improve accuracy and context. This approach is useful for projects with repetitive content and where budget or time constraints are significant.\n* [**Machine-Assisted Human Translation (MAHT)**](\u002Fdictionary\u002Fmaht): In this method, human translators use computer software to aid their work. Translators receive machine translation suggestions, but they decide how to use them. This approach allows for high translation accuracy while benefiting from features like translation glossaries and memories, which enhance the efficiency and consistency of the translation process.\n\n### 🦾 MT engines available in Localazy \n\nLocalazy users can use the most popular and advanced [MT engines](https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Fmachine-translation \"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Fmachine-translation\") to translate their content:\n\n* Amazon Translate (available for free)\n* Google Translate\n* DeepL\n* Azure Translator\n* OpenAI (ChatGPT), with your own API key\n\n> *Users can unlock different engines depending on the plan they buy. See our [pricing](https:\u002F\u002Flocalazy.com\u002Fpricing) and [docs](https:\u002F\u002Flocalazy.com\u002Fdocs\u002Fgeneral\u002Fadditional-mt-engines?srsltid=AfmBOoo--lURSBHDiHEoe3rYL3xSQHaZcTsl6kd7wwUYRGC-sGTTmG94 \"https:\u002F\u002Flocalazy.com\u002Fdocs\u002Fgeneral\u002Fadditional-mt-engines?srsltid=AfmBOoo--lURSBHDiHEoe3rYL3xSQHaZcTsl6kd7wwUYRGC-sGTTmG94\") for more details.*\n\n### 📚 Additional resources:\n\n* [What is machine translation?](https:\u002F\u002Fwww.gala-global.org\u002Fwhat-machine-translation)\n* [History of machine translation](https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FHistory_of_machine_translation)",[1903,1905,1907,1909],{"id":637,"slug":1904},"maht",{"id":1681,"slug":1906},"mtpe-machine-translation-post-editing",{"id":1615,"slug":1908},"deepl",{"id":1910,"slug":1911},136,"human-assisted-mt",{"id":1886,"status":4,"owner":1873,"created_on":1913,"title":1914,"excerpt":1915,"content":1916,"slug":1887,"meta_title":53,"meta_description":53,"canonical":53,"related_terms":1917},"2026-05-12T07:09:23.000Z","Internationalization (i18n)","The process of making your software localizable.","Internationalization (i18n) is the process of preparing software, digital products, and content so they can be easily adapted for various languages, regions, and cultures without requiring extensive reengineering.\n\nThis foundational step ensures that a product can be efficiently localized to meet the needs of different global markets. To internationalize your software, you need to pay attention to technical requirements. The code structure and design has to be prepared to allow for [localization](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Flocalization).\n\nIt involves considering various linguistic and cultural factors during the initial design and development phases. This process should start, ideally, in the design phase. For example, you may want to have externalised strings so you can bring your strings to the translation management tool.\n\nEvery business looking to expand their reach and provide User Experiences (UX) across diverse markets needs to consider internationalization and then localization.\n\n## 🌐 Key points about internationalization (i18n): \n\n* Internationalization involves creating flexible and adaptable designs that accommodate various languages, scripts, and cultural norms.\n* By preparing content and software for localization, internationalization simplifies the process of translating and adapting products for specific markets.\n* This process includes using Unicode, supporting different character sets, and ensuring compatibility with various regional formats (dates, currencies, etc.).\n* Investing in internationalization upfront reduces the time and cost associated with localizing products for multiple markets.\n\nBy prioritizing internationalization, companies can create products that are more versatile and ready for global distribution, ensuring they meet the needs of international users effectively.",[1918,1919,1920,1922],{"id":16,"slug":1848},{"id":107,"slug":1880},{"id":50,"slug":1921},"globalization",{"id":72,"slug":1882},{"id":1924,"status":4,"owner":1925,"created_on":1926,"title":1927,"excerpt":1928,"content":1929,"slug":854,"meta_title":53,"meta_description":53,"canonical":53,"related_terms":1930},124,"4d38dee1-a9d9-4a00-a57d-3ced2b7cb39c","2023-02-21T16:24:04.000Z","CDN - Content Delivery Network","A network of computers interconnected via the Internet to make data more accessible to users worldwide.","A Content Delivery Network (CDN) is a system of servers that delivers web content quickly to users based on their geographic location. Another name for CDN is **Content Distribution Network**. It’s basically a network that stores and delivers web content like images, videos, and scripts. \n\nIndividual CDN nodes are typically connected to a fast Internet backbone. Their number varies according to the chosen architecture and can reach up to several thousand nodes with tens of thousands of servers. Optimization through CDN results in lower hosting prices, faster sites, and increased resilience against traffic bursts on the served site.\n\nSuch a network consists of the following:\n\n* **A source server** that provides the content to the CDN.\n* **Elements** located in different parts of the Internet infrastructure where the content is replicated\n* **A routing system** that ensures that content is delivered to the user from the geographically closest node in the network\n\nCDNs reduce latency and improve website performance by caching content across multiple data centers worldwide. They also help balance traffic, handle large amounts of data, and protect against cyberattacks like DDoS. Common examples include services like Cloudflare, Akamai, and Amazon CloudFront. \n\n### **Key points about CDNs:**\n\n* Speed up website loading by reducing server response time.\n* Improve global content availability and reliability.\n* Reduce server load and prevent website crashes during traffic spikes.\n* Offer protection against cyber threats like DDoS attacks.\n* Commonly used by websites, apps, and streaming platforms.\n\n### **Localazy CDN**\n\nLocalazy offers its own CDN for your localized projects. Customers of Localazy can use the Localazy CDN built on top of Amazon Web Services architecture to deliver translation files directly to their users across the globe. You can learn more about it in the resources down below:\n\n* [Localazy CDN: Introduction](https:\u002F\u002Flocalazy.com\u002Fdocs\u002Fcdn\u002Fcdn-introduction)\n* [The ultimate guide to Localazy CDN](https:\u002F\u002Flocalazy.com\u002Fblog\u002Fthe-ultimate-guide-to-localazy-cdn?srsltid=AfmBOor9BZkd2UjpLoibQpI8UKlprCjSrh_lAAM3i9qmdlX0yWGBLqJz)\n* [8 reasons why delivering translations via Localazy CDN is a good idea](https:\u002F\u002Flocalazy.com\u002Fblog\u002F8-reasons-why-delivering-translations-via-localazy-cdn-is-a-good-idea)\n* [How Localazy CDN reduces TCO (with examples)](https:\u002F\u002Flocalazy.com\u002Fblog\u002Fhow-localazy-cdn-reduces-total-cost-of-ownership-with-examples)",[1931,1932],{"id":50,"slug":1921},{"id":576,"slug":1933},"continuous-integration",{"id":632,"status":4,"owner":1873,"created_on":1913,"title":1935,"excerpt":1936,"content":1937,"slug":1938,"meta_title":53,"meta_description":53,"canonical":53,"related_terms":1939},"QA - Quality Assurance","The process of verifying that a localized product accurately delivers its intended functions to the end-user.","Quality assurance is the process of verifying that a product or service is up to standard and discovering whether it meets customer needs. Through the QA process, documentation is provided and tests are performed to detect differences between the original product being translated and its localized version. Information gleaned from these tests becomes a vital part of verifying that the released localized product can accurately deliver its intended function to the end-user.\n\nQuality assurance and testing are performed before any expensive product development actions are taken to avoid getting unpleasant surprises. To maintain high standards, it is good practice to involve quality assurance at all stages of the translation process by writing a quality plan, setting milestones, and testing.\n\n### 🔍 QA in localization\n\nQuality assurance in localization covers both functional checks and linguistic quality reviews. They make sure localized products are not only technically sound but also clear, consistent, and natural for the end user. Key areas of QA in localization include: \n\n* 🛠️ [**Localization QA**](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Flocalization-quality-assurance \"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Flocalization-quality-assurance\") - Focuses on whether the product works as expected after translation. This involves checking layouts, placeholders, character encoding, and ensuring that translated text displays correctly without breaking the interface.\n\n\n* 📝 [**Linguistic QA (LQA)**](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Flinguistic-quality-assurance) - Evaluates the quality of the translation itself. It verifies that terminology matches the approved glossary, that the style aligns with project guidelines, and that the text is culturally appropriate and easy to read in the target language.\n\nThese two stages complement each other: localization QA is concerned with functionality, while LQA ensures readability and cultural accuracy. Together, they confirm that end users get the same experience in the localized product as in the original.\n\n### ➡️ How Localazy handles QA\n\nSome preventative QA measures for translation and localization in Localazy are:\n\n* Defining a [Glossary of terms](\u002Fdocs\u002Fgeneral\u002Fhow-to-define-your-glossary).\n* Uploading [Context Screenshots](\u002Fdocs\u002Fgeneral\u002Fscreenshots).\n* Appointing [trusted translators and reviewers](\u002Fdocs\u002Fgeneral\u002Fdefining-user-roles).\n* Translation & review interface with built-in checks for placeholders, missing tags, etc.\n\nTogether, these measures give teams a structured way to maintain quality while speeding up localization. By combining automation with human review, Localazy helps ensure that localized products are both accurate and reliable.\n\n> *Learn more about QA checks [in our docs](https:\u002F\u002Flocalazy.com\u002Fdocs\u002Fgeneral\u002Fqa-checks\u002F).*","qa-quality-assurance",[1940,1941,1943,1946],{"id":16,"slug":1848},{"id":624,"slug":1942},"continuous-improvement",{"id":1944,"slug":1945},282,"linguistic-quality-assurance",{"id":1947,"slug":1948},306,"localization-quality-assurance",{"id":1704,"status":4,"owner":1950,"created_on":1951,"title":1952,"excerpt":1953,"content":1954,"slug":1955,"meta_title":8,"meta_description":8,"canonical":8,"related_terms":1956},"562275e3-c1f6-48fa-ae16-dc81789ee6e0","2023-11-17T19:50:45.000Z","Professional Proofreading","Professional Proofreading is a process where a human reviewer goes through a series of strings translated by a professional translator to verify their quality.","In Professional Proofreading, reviewers access content that has been translated by professional translators in order to ensure they're completely mistake-free. \n\nThis is a [Quality Assurance (QA)](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fqa-quality-assurance) service that goes hand-in-hand with [Professional Translations](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fprofessional-translation). It is not applicable to:\n- Strings pre-translated using Machine Translation - *proofreading is done via [HAMT](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fhuman-assisted-mt)*.\n- Crowd-sourced translations - *proofreading is done via [Human Translation Validation](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fhuman-translation-validation)*.\n\nLocalazy's Professional Proofreading services are recommended for:\n- Projects of all sizes where Professional Translations have been ordered.\n- Existing translations from professionals outside of Localazy that need to be quality-checked.\n- In general, projects where you want to be 99% sure that your translations are going to be perfect.\n\n","professional-proofreading",[],{"id":1958,"status":4,"owner":1959,"created_on":1960,"title":1961,"excerpt":1962,"content":1963,"slug":1964,"meta_title":53,"meta_description":53,"canonical":53,"related_terms":1965},175,"ceebb166-1990-467a-a514-56e71dfcf7a4","2024-07-25T13:44:21.000Z","Scalability","Scalability refers to the ability of a process, solution, or system to support an increased growth. ","A system, process, or solution is scalable when it is able to handle increased load or demand efficiently without a fall in performance or quality. In various fields, scalability is a critical factor for further expansion and internationalization.\n\nIn technology and business, scalability opens the path for systems and processes to adapt to changing requirements, such as increased user numbers, data volumes, or transaction loads.\n\nScalability involves designing systems or processes that can be easily adjusted to meet growing demands, whether by adding resources, optimizing performance, or expanding capabilities. \n\nUsually, there are two types of scalability:\n\n1. **Vertical scaling** (adding more power to existing hardware).\n2. **Horizontal scaling** (adding more machines or nodes to a system).\n\nIn software development, scalable solutions are designed to efficiently manage increased traffic or data, often using cloud services and distributed systems.\n\nUnderstanding and implementing scalability helps organizations and systems to remain competitive and capable of handling continued success and reliability.","scalability",[1966],{"id":1967,"slug":1968},184,"expansion",{"id":1970,"status":4,"owner":1950,"created_on":1971,"title":1972,"excerpt":1973,"content":1974,"slug":1975,"meta_title":53,"meta_description":53,"canonical":53,"related_terms":1976},134,"2023-10-24T10:37:04.000Z","UX","The process in which a user interacts with a digital product or service. ","User Experience (UX) is crucial to understand the needs, wants and limitations of customers during their journey with a product\u002Fservice. It aims to provide them with the most satisfactory experience possible.\n\nUser experience research encompasses all touch points of the user's interaction with a company and its products\u002Fservices, including:\n\n* Accessibility\n* Usability\n* Relevancy\n* Credibility\n\nUX -not to be mistaken with User Interface (UI)- is a subjective quality whose effectiveness can be tested with different standards and procedures, as usability or A\u002FB testing.\n\nIt involves the whole customer journey, thus including several areas of action like product management, user & interaction design, content management and information architecture, among many others.\n\n> *To learn more about UX, check out [our articles](https:\u002F\u002Flocalazy.com\u002Ftags\u002Fux\u002F) about the topic on the Localazy blog.*","ux",[1977,1980],{"id":1978,"slug":1979},237,"ui",{"id":1981,"slug":1982},287,"a-b-testing",{"id":50,"status":4,"owner":1873,"created_on":1898,"title":1984,"excerpt":1985,"content":1986,"slug":1921,"meta_title":53,"meta_description":53,"canonical":53,"related_terms":1987},"Globalization","The process of preparing a product for international use.","Globalization is a process in which companies prepare for international influence or start operating in an international scale. It involves designing and developing applications that function for multiple cultures. The process of globalization is a vital part of making the product ready for global use by concept and should be integrated when the business and product development strategies are being conceived.\n\nIn the case of mobile app developement, thinking about globalization from the very start will save you difficulties connected with rewriting the code and redesigning the UX, but that is not all. It is always a good idea to think about globalization before you even start with the development to find out whether your mobile app is viable for it or not.\n\nGlobalization has profound impacts on how companies operate, how cultures interact, and how economies grow. It drives innovation, opens up new markets, and creates opportunities for collaboration and competition on a worldwide stage.\n\n## 🌍 Key points about globalization: \n\n* Globalization facilitates the selling of goods, services, and the flow of capital, and labor across international borders, contributing to global economic interdependence and growth.\n* It encourages the exchange of cultural ideas, values, and practices, leading to greater cultural diversity and mutual understanding.\n* Businesses can expand into international markets, accessing new customer bases and growth opportunities, driving global trade.\n* While globalization offers numerous benefits, it also presents challenges such as economic inequality, cultural homogenization, and environmental impacts.\n\nUnderstanding and prioritizing globalization is essential for enabling individuals and organizations to access global opportunities and broaden their reach beyond native borders.\n\n> *Other concepts closely related to globalization are [internationalization](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Finternationalization\u002F) and [expansion](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fexpansion\u002F).*",[1988,1989,1990],{"id":16,"slug":1848},{"id":1886,"slug":1887},{"id":1967,"slug":1968},"Budgeting localization expenses is hard, especially when you're new to the game. Learn how to do it wisely, whether you're just starting out or are rethinking how you allocate your resources.","\u003Cp>Welcome to the first article of 2025 in the \u003Cu>\u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Flocalization-101-basic-concepts-a-beginner-needs-to-know\" rel=\"noopener noreferrer nofollow\">Localization 101\u003C\u002Fa>\u003C\u002Fu> series. As the new year begins, there is no better time to start planning your growth. In this piece, \u003Cstrong>we'll discuss tips for allocating a localization budget\u003C\u002Fstrong> and guide you\u003Cstrong> \u003C\u002Fstrong>through making the right financial decisions in your expansion journey.\u003C\u002Fp>\u003Cp>Expanding to a new market (especially to a foreign one) is often as exciting as it is scary. But we’re here to help make this stage exciting. No matter the growth stage you're in, we have something for you. Read on to learn about proper budgeting, common concerns about localization spending, and more, including practical examples. 📝\u003C\u002Fp>\u003Ch2 id=\"localization-is-an-investment-not-an-expense\">⏳ Localization is an investment, not an expense \u003Ca class=\"markdownit-header-anchor\" href=\"#localization-is-an-investment-not-an-expense\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>One of the most common misconceptions about localization is that it is an optional expense. But the truth is that \u003Cstrong>localization is a long-term game, quite similar to starting a new business\u003C\u002Fstrong>. At first, you’ll mainly notice the price tag needed for growth, but looking ahead, you see that, eventually, there will be profit. And just like getting a new business off the ground, localization is an investment you make to increase profit.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F01\u002FAdobeStock_1040197792.jpeg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1334\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2025\u002F01\u002FAdobeStock_1040197792.jpeg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2025\u002F01\u002FAdobeStock_1040197792.jpeg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2025\u002F01\u002FAdobeStock_1040197792.jpeg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2025\u002F01\u002FAdobeStock_1040197792.jpeg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Cp>A good localization strategy sets you up for success in a foreign market. It lowers the risk of your expansion investment because it attracts more customers and keeps them for longer. It’s the shorter road to the hearts of your customers in the target local market. \u003Cstrong>You’ll start with a stronger impact right from the start\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cblockquote>One of the most common misconceptions about localization is that it is an optional expense. But the truth is that localization is a long-term game that eventually generates profit. It's actually the shorter road to the hearts of your customers in your target market\u003C\u002Fblockquote>\u003Ch3 id=\"is-localization-for-every-company\">Is localization for every company?  \u003Ca class=\"markdownit-header-anchor\" href=\"#is-localization-for-every-company\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>\u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fmythbusters-our-users-speak-english-we-do-not-need-to-localize\" rel=\"noopener noreferrer nofollow\">\u003Cu>Localization has many benefits\u003C\u002Fu>\u003C\u002Fa>, but just as you wouldn’t change tires on a car that has perfectly functioning ones, not every company needs to spend money on localization. This applies if:\u003C\u002Fp>\u003Cul>\u003Cli>🚪 Your business isn’t entering a new market, \u003C\u002Fli>\u003Cli>🎈 has no plans to expand into another country, \u003C\u002Fli>\u003Cli>👥 or isn’t aiming to target new demographics within your current market.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>However, when taking a business abroad and increasing sales and customer loyalty, localization always wins. It helps you connect with customers and makes you a trusted business among locals. \u003C\u002Fp>\u003Cp>At this point, though, you might probably be asking yourself \u003Cstrong>if localization is \u003Cem>really \u003C\u002Fem>worth the investment\u003C\u002Fstrong>. Localization has to be worth it to you, and\u003Cstrong> if you’re going global, it always is\u003C\u002Fstrong>. However, the best answer to this question is another question: How do you measure its worthiness?\u003C\u002Fp>\u003Ch3 id=\"how-to-measure-your-localization-roi\">How to measure your localization ROI \u003Ca class=\"markdownit-header-anchor\" href=\"#how-to-measure-your-localization-roi\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>It might be hard to believe, but localizing your marketing content, website, or app can \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fmythbusters-we-dont-have-the-budget-for-localization#the-real-price-of-localization\">\u003Cstrong>cost less than skipping it\u003C\u002Fstrong>\u003C\u002Fa>. Failing to localize when it’s needed \u003Cstrong>will affect your ROI negatively\u003C\u002Fstrong> and often end up costing more in the long run. Most of the time, the localization road will make you more money over a long period. With advanced and useful localization tools in place, you don’t have to hire as many localization experts and translators, developers, and marketing experts. Which saves you money yet gets you good results. \u003C\u002Fp>\u003Cp>However, measuring your localization ROI is more than setting aside a budget for an automation tool, localization software, or hiring experts. It requires you to look beyond these.\u003C\u002Fp>\u003Cp>Measuring your localization ROI starts with these two steps:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>⚔️ Compare your localization costs to the potential loss of customers from skipping it\u003C\u002Fstrong>.\u003Cstrong> \u003C\u002Fstrong>For example, if localizing helps you gain 2,000 new customers in just five months by reaching your target audience in a new market, and each makes a purchase, the revenue will likely far exceed the cost.\u003C\u002Fli>\u003Cli>\u003Cstrong>🤑 See the revenue potential of a single, effective localization solution with key features + a small team of skilled specialists\u003C\u002Fstrong>. Once you start analyzing the benefits of localization by using a tool that automates most of the process and even provides a small team of specialists to assist throughout it, the revenue potential becomes clear.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>To simplify it, here is a simple formula to measure \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002FROI\">your localization ROI\u003C\u002Fa>:\u003C\u002Fp>\u003Cdiv class=\"kg-card kg-callout-card kg-callout-card-grey\">\u003Cdiv class=\"kg-callout-emoji\">➡️\u003C\u002Fdiv>\u003Cdiv class=\"kg-callout-text\">\u003Cstrong>ROI = (Net Benefit – Localization Costs) \u002F Localization Costs * 100\u003C\u002Fstrong>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cp>You want the sum from your calculation to be as high as possible. The higher the percentage you see, the better ROI you can expect. And if you’re unhappy with the number, you can use it as a base for your strategy to increase it. Preparation leads to positive results.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-width-wide\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F01\u002FMeasureROI.png\" class=\"kg-image\" alt loading=\"lazy\" width=\"1480\" height=\"626\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2025\u002F01\u002FMeasureROI.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2025\u002F01\u002FMeasureROI.png 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F01\u002FMeasureROI.png 1480w\" sizes=\"(min-width: 1200px) 1200px\">\u003C\u002Ffigure>\u003Ch3 id=\"the-positive-impact-of-l10n-on-your-tco\">The positive impact of l10n on your TCO \u003Ca class=\"markdownit-header-anchor\" href=\"#the-positive-impact-of-l10n-on-your-tco\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>\u003Cstrong>One important factor is \u003C\u002Fstrong>\u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Ftco\" rel=\"noopener noreferrer nofollow\">\u003Cstrong>\u003Cu>TCO\u003C\u002Fu>\u003C\u002Fstrong>\u003C\u002Fa> or Total Cost of Ownership.\u003Cstrong> Businesses overlook this when planning a localization budget\u003C\u002Fstrong>.\u003Cstrong> \u003C\u002Fstrong>Reaching a global audience and keeping up with changes in consumer behavior often means making many small adjustments along the way. Imagine asking your developers to roll out an update every time you need to change the marketing messaging on your website or update the translations of some UX copy inside your product.\u003C\u002Fp>\u003Cp>\u003Cstrong>Well, this is the old way. The new way is to use effective tools like a Content Delivery Network (CDN) \u003C\u002Fstrong>to automate translation delivery. This will empower your company's creatives to handle these changes independently and save developers precious time so they can focus on delivering valuable features. It will also push your localization strategy to positively impact your TCO.\u003C\u002Fp>\u003Cblockquote>📉 Reducing your TCO is a challenge, but we have some suggestions on how you can do this by using a reliable CDN. Read them \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fhow-localazy-cdn-reduces-total-cost-of-ownership-with-examples\">here\u003C\u002Fa>\u003C\u002Fblockquote>\u003Ch2 id=\"analyzing-localization-costs-step-by-step\">🪜 Analyzing localization costs step by step \u003Ca class=\"markdownit-header-anchor\" href=\"#analyzing-localization-costs-step-by-step\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>As you can see, there is a lot to consider and include in your budgeting, but remember that you can reduce the costs by simplifying the entire process. \u003C\u002Fp>\u003Cp>Here are the main costs you'll face and tips on how to effectively stay within your budget:\u003C\u002Fp>\u003Ch3 id=\"localization-qa\">Localization QA \u003Ca class=\"markdownit-header-anchor\" href=\"#localization-qa\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>Being one of the essential, if not \u003Cem>the most \u003C\u002Fem>essential, components of your localization strategy, \u003Cstrong>the cost of quality assurance is a necessary one\u003C\u002Fstrong>. QA includes many aspects: from \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fguide-preparing-application-for-i18n-l10n-localazy\">prepping your software for i18n\u003C\u002Fa> and \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdocs\u002Fgeneral\u002Fqa-checks\">having proper checks in place\u003C\u002Fa> to making sure that people with reading difficulties can use your app. While it might sound like a lot, much of it can be automated and reviewed by a professional before launch.\u003C\u002Fp>\u003Ch3 id=\"project-management-costs\">Project management costs \u003Ca class=\"markdownit-header-anchor\" href=\"#project-management-costs\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>Planning a venture in a new market means someone will need to be in charge of the new project. If not planned carefully, the pre-planning and execution \u003Cstrong>can take too long, creating unnecessary costs\u003C\u002Fstrong>. Make sure to use the right project management tools that everyone involved can access, which makes every step clear and more cost-effective.\u003C\u002Fp>\u003Ch3 id=\"translation-costs\">Translation costs \u003Ca class=\"markdownit-header-anchor\" href=\"#translation-costs\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>Most managers either hire a translator or a localization expert to handle language work. \u003Cstrong>Want to save money?\u003C\u002Fstrong> \u003Cstrong>Hire professionals who can do both\u003C\u002Fstrong>. And if you also give them tools like \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Ftranslation-memory\">Translation Memory\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fglossary\">Glossaries\u003C\u002Fa>, options for simple file uploads, and clear briefings, your linguists will be able to work faster and deliver higher-quality results.\u003C\u002Fp>\u003Cblockquote>🤔 Translators, proofreaders, validators... Understand what they offer each in \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fguide-localazy-translation-services#understanding-the-services-localazy-offers\">our ultimate guide for translation ordering\u003C\u002Fa>\u003C\u002Fblockquote>\u003Ch3 id=\"technical-costs\">Technical costs \u003Ca class=\"markdownit-header-anchor\" href=\"#technical-costs\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>Whether you’re a new company or a growing business, it’s essential to adjust and plan your tech stack budget wisely. Your tech stack forms the foundation for developing your app or service. \u003Cstrong>To save money, start with the essentials and add more tools as needed \u003C\u002Fstrong>rather than investing a large amount right away. Your first step will be \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Ftechnical-debt-in-i18n-why-building-for-localization-from-day-one-pays-off\">working on internationalization\u003C\u002Fa>. And \u003Cstrong>if the platform you choose to localize is scalable, the whole process will be much easier\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>The best part about patching up a great tech stack is that it can help you automate most of the translation process and have someone check it before you launch it to the public, so \u003Cstrong>don't underestimate the power of automation tools when picking yours.\u003C\u002Fstrong>\u003C\u002Fp>\u003Ch2 id=\"what-influences-localization-costs\">🕵️‍♀️ What influences localization costs? \u003Ca class=\"markdownit-header-anchor\" href=\"#what-influences-localization-costs\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>As the next part of your budgeting plan, let’s zoom in on the main components that a successful localization project should include. How can you budget appropriately for each one while keeping costs down?\u003C\u002Fp>\u003Ch3 id=\"content-and-market-complexity\">Content & market complexity \u003Ca class=\"markdownit-header-anchor\" href=\"#content-and-market-complexity\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>How big do you want to go, and how complex does your approach need to be for customers to trust and understand your brand? It depends. Are you targeting a small market in a medium-sized city where online shopping isn’t common? Or are you preparing to reach a large, national market?\u003C\u002Fp>\u003Cp>Clearly, these two scenarios require different strategies and vary in time, complexity, and cost. Therefore, you must budget with these factors in mind.\u003C\u002Fp>\u003Ch3 id=\"visual-elements\">Visual elements \u003Ca class=\"markdownit-header-anchor\" href=\"#visual-elements\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>\u003Cstrong>When we spot something we\u003C\u002Fstrong>\u003Cem>\u003Cstrong> like\u003C\u002Fstrong>\u003C\u002Fem>\u003Cstrong>, we know it. And when we see something we \u003C\u002Fstrong>\u003Cem>\u003Cstrong>love\u003C\u002Fstrong>\u003C\u002Fem>\u003Cstrong>, we \u003C\u002Fstrong>\u003Cem>\u003Cstrong>definitely\u003C\u002Fstrong>\u003C\u002Fem>\u003Cstrong> know it\u003C\u002Fstrong>. Visuals are crucial in content development and localization. \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Ftop-9-ux-translation-problems-and-how-to-solve-them\">A well-functioning UX\u003C\u002Fa> and UI are important elements and come with costs to consider. Without them, you won’t make the impression you want on your customers.\u003C\u002Fp>\u003Cp>Make it cost-effective by making sure that your software features \u003Cstrong>allow for easy internationalization and are pre-set to be changed \u003C\u002Fstrong>quickly if needed, with a quick check from the project manager. \u003C\u002Fp>\u003Ch3 id=\"content-volume\">Content volume \u003Ca class=\"markdownit-header-anchor\" href=\"#content-volume\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>How much content do you need, and how quickly do you need it published? Is your audience large or small? Do they require extensive content or just brief, basic information? Will you be using blogs or not? As you plan your project, \u003Cstrong>distribute your budget equally for technical software needs\u003C\u002Fstrong>.\u003C\u002Fp>\u003Ch3 id=\"language-uniqueness\">Language uniqueness \u003Ca class=\"markdownit-header-anchor\" href=\"#language-uniqueness\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>A localization project goes beyond a country and a culture. Each language has its own “style” beyond the spoken and written word. Within one country, there are also \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fdialect\u002F\">different dialects\u003C\u002Fa> and language customs.\u003C\u002Fp>\u003Cblockquote>\u003Cem>🇪🇸 E.g.,\u003C\u002Fem> a person in the north of Spain will use a more direct language than someone in the south of the country where the language is more relaxed and easy-going. Go to Madrid and you’ll probably talk more about education and career than you would in sunny Marbella. This is the way in every country and good localization, or even translation, adapts to that when targeting specific parts of the country.\u003C\u002Fblockquote>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F01\u002FAdobeStock_738179213.jpeg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1333\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2025\u002F01\u002FAdobeStock_738179213.jpeg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2025\u002F01\u002FAdobeStock_738179213.jpeg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2025\u002F01\u002FAdobeStock_738179213.jpeg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2025\u002F01\u002FAdobeStock_738179213.jpeg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch3 id=\"your-tech-stack\">Your tech stack \u003Ca class=\"markdownit-header-anchor\" href=\"#your-tech-stack\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>As mentioned, the tech stack is like a foundation for product development, but that’s not all it does. It determines the road ahead and what you’ll be able to do as your website expands and your application needs more features. The tech stack you choose will determine which solutions and features you can add later on — \u003Cstrong>or which ones you won't\u003C\u002Fstrong>. \u003C\u002Fp>\u003Cp>Having one solution with multiple features and \u003Ca href=\"\u002Fintegrations\">integrations\u003C\u002Fa> that help you get there, along with a team at your disposal if you need one, is one of Localazy’s specialties. You’ll get globalization off the ground quicker, can put a plan in place faster, and can allocate your localization budget with greater clarity and accuracy.\u003C\u002Fp>\u003Cblockquote>👉 The \u003Cu>\u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Flocalization-for-managers-guide-to-choosing-the-right-tms\" rel=\"noopener noreferrer nofollow\">Localization guide for managers\u003C\u002Fa>\u003C\u002Fu> is a good place to start\u003C\u002Fblockquote>\u003Ch2 id=\"tips-for-4-budgeting-scenarios\">👟Tips for 4 budgeting scenarios  \u003Ca class=\"markdownit-header-anchor\" href=\"#tips-for-4-budgeting-scenarios\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>Now that we’ve covered some important financial factors, let’s get down to the nitty-gritty and see what your exact business needs are. We've picked four scenarios in which your company might fit. \u003C\u002Fp>\u003Ch3 id=\"1-startup-with-a-limited-budget-and-no-translators\">1. Startup with a limited budget and no translators \u003Ca class=\"markdownit-header-anchor\" href=\"#1-startup-with-a-limited-budget-and-no-translators\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>If this is you, start with \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Fpre-translate\">pre-translating your content with machine translations\u003C\u002Fa>, \u003Cstrong>preferably into a language someone from your team is familiar with, \u003C\u002Fstrong>so you can proofread it internally later.\u003C\u002Fp>\u003Cp>Take advantage of free localization features, get familiar with the process, and build your context bank along the way (define \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Fglossary\">glossary terms\u003C\u002Fa>, add translation notes, and \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Fcontext-screenshots-ocr\">upload screenshots\u003C\u002Fa>). Watch out for things that the machine engine often mistranslates. You can also leverage the \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Fshare-tm\">Localazy ShareTM\u003C\u002Fa> to get community-proven translations for the most common strings in the software field. \u003C\u002Fp>\u003Cp>Also, besides your product, consider localizing only the most important content at first, like marketing materials and content that customers see first for a good impression. \u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fpricing\">Choose a plan\u003C\u002Fa> to help you get off the ground with a small budget. Then, you can hire external translators for the additional languages, invite your user base to help, or \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Fcontinuous-localization-team\">order translation services\u003C\u002Fa> directly on the platform. \u003C\u002Fp>\u003Cblockquote>\u003Cem>💪  If you're a startup, we also recommend  joining our \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fambassador\">ambassador program\u003C\u002Fa> for extra perks!\u003C\u002Fem>\u003C\u002Fblockquote>\u003Ch3 id=\"2-small-growing-business-with-an-international-team\">2. Small growing business with an international team \u003Ca class=\"markdownit-header-anchor\" href=\"#2-small-growing-business-with-an-international-team\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>If you’re in the growing stage and are slowly starting to get global (perhaps with the help of some investors or VC funds), that is an exciting place to be! It’s also a crucial stage where you'll need to think about localization more seriously. \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002F4-key-findings-that-confirm-you-need-to-go-multilingual-for-global-reach-in-2024\">Data\u003C\u002Fa> shows that investing in localization helps you successfully grow your brand overseas.\u003Cstrong> This is the phase where the window is wide open for your global customers to start talking about you\u003C\u002Fstrong> and for new ones to find and remember you. \u003C\u002Fp>\u003Cp>\u003Cstrong>Start by choosing the market with the most potential\u003C\u002Fstrong> and aligning your team with your new goal. Pick the one that excites you the most and has a good future outlook, and start localizing your brand image. If you're in this phase, don't forget to \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002F7-ways-to-make-your-company-more-localization-friendly\u002F\">educate your team\u003C\u002Fa> on the importance of localization with data, training, and advocacy actions (this will make things easier in the long run). And keep in mind that, as your team grows, features such as clear \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Flanguage-permissions\">Language Permissions\u003C\u002Fa> will become more important, so make sure to pick software that's scalable.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F12\u002Fimage-6.png\" class=\"kg-image\" alt loading=\"lazy\" width=\"1823\" height=\"892\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2024\u002F12\u002Fimage-6.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2024\u002F12\u002Fimage-6.png 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2024\u002F12\u002Fimage-6.png 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F12\u002Fimage-6.png 1823w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Cdiv class=\"kg-card kg-callout-card kg-callout-card-grey\">\u003Cdiv class=\"kg-callout-emoji\">💽\u003C\u002Fdiv>\u003Cdiv class=\"kg-callout-text\">Compatible platforms and file formats often become an obstacle to localization. That's why we gladly support over 50 of them, from \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fjson\">JSON files\u003C\u002Fa> to \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Fstrapi-localization-plugin\">Strapi\u003C\u002Fa> and \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Ffigma-localization-plugin\">Figma\u003C\u002Fa> integrations.\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Ch3 id=\"3-medium-sized-company-with-an-in-house-translation-team\">3. Medium-sized company with an in-house translation team \u003Ca class=\"markdownit-header-anchor\" href=\"#3-medium-sized-company-with-an-in-house-translation-team\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>If your workload is already considerable and your business has a bright outlook in several countries, you’ll now need effective tools such as translation memories, \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Fautomated-workflows\">automated workflows\u003C\u002Fa>, and QA as part of your translation project. \u003Cstrong>Training your translators on these tools\u003C\u002Fstrong> is the best way to unload some of the workload and focus on providing accurate briefs while keeping the team in the loop about the expansion. Automation, education, and providing as much context as possible are key here.\u003C\u002Fp>\u003Ch3 id=\"4-established-company-relying-on-outsourcing\">4. Established company relying on outsourcing \u003Ca class=\"markdownit-header-anchor\" href=\"#4-established-company-relying-on-outsourcing\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>Understandably, you’ve outsourced your work to a translation agency or a freelance translator in the past. This has probably helped you get to where you are, but you feel like there must be a more efficient way. Sending files back and forth and managing changes down the road is taking its toll. \u003C\u002Fp>\u003Cp>What if there was a way to\u003Cstrong> keep saving that time and be more in control \u003C\u002Fstrong>of the entire localization and translation process \u003Cstrong>while also saving you money\u003C\u002Fstrong>?\u003C\u002Fp>\u003Cp>Handling continuous localization without an in-house department or trusted partner who can cover all needs can be tricky. Luckily, there are solutions for this that integrate services into your translation management system, like our \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdocs\u002Fgeneral\u002Fcontinuous-localization-team\">Continuous Localization Team\u003C\u002Fa>. This also helps you keep costs in check, which is a win-win.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F12\u002FFAQs.png\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"783\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2024\u002F12\u002FFAQs.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2024\u002F12\u002FFAQs.png 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2024\u002F12\u002FFAQs.png 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F12\u002FFAQs.png 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch2 id=\"faqs\">🔎 FAQs \u003Ca class=\"markdownit-header-anchor\" href=\"#faqs\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Ch3 id=\"how-expensive-is-localization\">How expensive is localization? \u003Ca class=\"markdownit-header-anchor\" href=\"#how-expensive-is-localization\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>Localization costs depend on which stage you are in your expansion and how far you’re looking to expand. For smaller businesses and startups, \u003Cstrong>it can start as low as $33 per month\u003C\u002Fstrong>, such as with our \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ftiers\u002Fprofessional\u002F\">Professional plan\u003C\u002Fa>, combined with help from your community and machine translations. \u003C\u002Fp>\u003Cp>This can be, however, highly variable depending on the approach you adopt: you can also add the cost of hiring a proofreader or translator for a few hundred dollars monthly, or you can pay thousands of dollars each month if you choose more manual work and bring in several people to help. The point is to\u003Cstrong> keep a good balance between quality and cost\u003C\u002Fstrong>.\u003C\u002Fp>\u003Ch3 id=\"how-can-i-reduce-localization-costs\">How can I reduce localization costs? \u003Ca class=\"markdownit-header-anchor\" href=\"#how-can-i-reduce-localization-costs\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>Reduce your translation and localization costs by prioritizing what needs to be done now. This will benefit you now and in months and years to come. While some upfront investment may be necessary for long-term returns, \u003Cstrong>you don’t always need to spend heavily from the start\u003C\u002Fstrong>. You can also allocate a bigger budget as your revenue and needs grow. \u003C\u002Fp>\u003Cblockquote>💡Using features like \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Fautomated-workflows\" rel=\"noopener noreferrer nofollow\">\u003Cu>Automated Workflows\u003C\u002Fu>\u003C\u002Fa> will help you keep your costs down\u003C\u002Fblockquote>\u003Ch3 id=\"how-can-i-translate-my-software-for-free\">How can I translate my software for free? \u003Ca class=\"markdownit-header-anchor\" href=\"#how-can-i-translate-my-software-for-free\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>There are tools out there that let you translate your app or software for free. For example, \u003Cstrong>our Free Tier plan and ShareTM feature allow you to get started at no cost\u003C\u002Fstrong>. While free options are great for starting out, if you want to localize properly, save time, and get top-quality translations, you’ll need more advanced paid tools. But if your budget is tight, free translation can still be a solid first step.\u003C\u002Fp>\u003Ch3 id=\"do-i-need-to-hire-a-localization-team\">Do I need to hire a localization team? \u003Ca class=\"markdownit-header-anchor\" href=\"#do-i-need-to-hire-a-localization-team\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>Not necessarily. What you really need in localization is someone who knows your target market and language. If you’re working on a big project, it’s a good idea to bring in someone who can handle multiple tasks and has a mix of skills or get help from external providers for certain jobs. The fewer people you bring in first, the more resources you will have left to invest in other directions. And if you add automation to the mix, scaling your content becomes much more manageable. \u003C\u002Fp>\u003Ch2 id=\"conclusion\">✔️ Conclusion \u003Ca class=\"markdownit-header-anchor\" href=\"#conclusion\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>Creating a localization budget can be overwhelming. Business owners and managers feel they need to expand while keeping costs down, and find it hard to juggle all the tools in the market. \u003C\u002Fp>\u003Cp>The good news is that \u003Cstrong>you don’t need to hire a big team or spend a fortune to get started with localization\u003C\u002Fstrong>. You can expand, build trust with new customers, and increase profits by:\u003C\u002Fp>\u003Cul>\u003Cli>🔄 Automating processes\u003C\u002Fli>\u003Cli>🪑 Choosing a platform \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fwhy-localazy-doesnt-charge-you-for-your-translation-seats\">with unlimited seats\u003C\u002Fa>\u003C\u002Fli>\u003Cli>📩 Inviting your team and preferred freelancers to help\u003C\u002Fli>\u003Cli>🦾 Getting help from MT, AI, and community translations\u003C\u002Fli>\u003Cli>📝 Ordering translation and proofreading services when needed\u003C\u002Fli>\u003C\u002Ful>\u003Cp>The strength of Localazy is \u003Cstrong>our tools will step in exactly where you need them\u003C\u002Fstrong>, keeping you in more control of your projects and letting you add more features as you grow. Let our TMS be your right hand, integrations be your minions and features like \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Flanguage-cdn\">Language CDN\u003C\u002Fa> and \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fhow-to-use-localazy-cli-to-streamline-your-localization-workflow\">CLI\u003C\u002Fa> be the essentials in your toolbox.\u003C\u002Fp>\u003Cp>And if you want to go at it alone for now, reach out anyway and ask us for help to get you started, or read our guides and \u003Cu>\u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ftags\u002Flocalization\" rel=\"noopener noreferrer nofollow\">localization blog posts\u003C\u002Fa>\u003C\u002Fu> where you’ll find lots of useful information.\u003C\u002Fp>\u003Cp>\u003Cstrong>So, are you ready to kick off this first quarter and a year of cost-effective expansion? We’re cheering you on, whether from the sidelines or right there with you in the ring.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003C\u002Fp>",{"id":77,"status":4,"created_on":1994,"modified_on":1995,"icon":1996,"header":1997,"description":1998,"button_label":1999,"link":2000},"2022-03-17T12:23:03.000Z","2024-01-18T13:15:16.000Z","app","Try Localazy today","Start localizing your project today with our TMS! Enjoy localization on autopilot and order professional translation services, all from the same spot.","Register","register",{"slug":1859,"id":1852,"uuid":2002,"title":1858,"html":2003,"comment_id":1852,"feature_image":1862,"featured":229,"visibility":2004,"email_recipient_filter":2005,"created_at":2006,"updated_at":1860,"published_at":1861,"custom_excerpt":1991,"codeinjection_head":8,"codeinjection_foot":8,"custom_template":8,"canonical_url":8,"authors":2007,"tags":2013,"primary_author":2090,"primary_tag":2091,"url":2092,"excerpt":1991,"reading_time":29,"access":229,"send_email_when_published":227,"og_image":8,"og_title":8,"og_description":8,"twitter_image":8,"twitter_title":8,"twitter_description":8,"meta_title":8,"meta_description":8,"email_subject":8,"frontmatter":8,"dictionary":1871,"cta":1993,"plainTags":1863},"e15e46bb-6889-4eaf-a4bd-3f74d938d813","\u003Cp>Welcome to the first article of 2025 in the \u003Cu>\u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Flocalization-101-basic-concepts-a-beginner-needs-to-know\" rel=\"noopener noreferrer nofollow\">Localization 101\u003C\u002Fa>\u003C\u002Fu> series. As the new year begins, there is no better time to start planning your growth. In this piece, \u003Cstrong>we'll discuss tips for allocating a localization budget\u003C\u002Fstrong> and guide you\u003Cstrong> \u003C\u002Fstrong>through making the right financial decisions in your expansion journey.\u003C\u002Fp>\u003Cp>Expanding to a new market (especially to a foreign one) is often as exciting as it is scary. But we’re here to help make this stage exciting. No matter the growth stage you're in, we have something for you. Read on to learn about proper budgeting, common concerns about localization spending, and more, including practical examples. 📝\u003C\u002Fp>\u003Ch2 id=\"%E2%8F%B3-localization-is-an-investment-not-an-expense\">⏳ Localization is an investment, not an expense\u003C\u002Fh2>\u003Cp>One of the most common misconceptions about localization is that it is an optional expense. But the truth is that \u003Cstrong>localization is a long-term game, quite similar to starting a new business\u003C\u002Fstrong>. At first, you’ll mainly notice the price tag needed for growth, but looking ahead, you see that, eventually, there will be profit. And just like getting a new business off the ground, localization is an investment you make to increase profit.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F01\u002FAdobeStock_1040197792.jpeg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1334\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2025\u002F01\u002FAdobeStock_1040197792.jpeg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2025\u002F01\u002FAdobeStock_1040197792.jpeg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2025\u002F01\u002FAdobeStock_1040197792.jpeg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2025\u002F01\u002FAdobeStock_1040197792.jpeg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Cp>A good localization strategy sets you up for success in a foreign market. It lowers the risk of your expansion investment because it attracts more customers and keeps them for longer. It’s the shorter road to the hearts of your customers in the target local market. \u003Cstrong>You’ll start with a stronger impact right from the start\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cblockquote>One of the most common misconceptions about localization is that it is an optional expense. But the truth is that localization is a long-term game that eventually generates profit. It's actually the shorter road to the hearts of your customers in your target market\u003C\u002Fblockquote>\u003Ch3 id=\"is-localization-for-every-company\">Is localization for every company? \u003C\u002Fh3>\u003Cp>\u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fmythbusters-our-users-speak-english-we-do-not-need-to-localize\" rel=\"noopener noreferrer nofollow\">\u003Cu>Localization has many benefits\u003C\u002Fu>\u003C\u002Fa>, but just as you wouldn’t change tires on a car that has perfectly functioning ones, not every company needs to spend money on localization. This applies if:\u003C\u002Fp>\u003Cul>\u003Cli>🚪 Your business isn’t entering a new market, \u003C\u002Fli>\u003Cli>🎈 has no plans to expand into another country, \u003C\u002Fli>\u003Cli>👥 or isn’t aiming to target new demographics within your current market.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>However, when taking a business abroad and increasing sales and customer loyalty, localization always wins. It helps you connect with customers and makes you a trusted business among locals. \u003C\u002Fp>\u003Cp>At this point, though, you might probably be asking yourself \u003Cstrong>if localization is \u003Cem>really \u003C\u002Fem>worth the investment\u003C\u002Fstrong>. Localization has to be worth it to you, and\u003Cstrong> if you’re going global, it always is\u003C\u002Fstrong>. However, the best answer to this question is another question: How do you measure its worthiness?\u003C\u002Fp>\u003Ch3 id=\"how-to-measure-your-localization-roi\">How to measure your localization ROI\u003C\u002Fh3>\u003Cp>It might be hard to believe, but localizing your marketing content, website, or app can \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fmythbusters-we-dont-have-the-budget-for-localization#the-real-price-of-localization\">\u003Cstrong>cost less than skipping it\u003C\u002Fstrong>\u003C\u002Fa>. Failing to localize when it’s needed \u003Cstrong>will affect your ROI negatively\u003C\u002Fstrong> and often end up costing more in the long run. Most of the time, the localization road will make you more money over a long period. With advanced and useful localization tools in place, you don’t have to hire as many localization experts and translators, developers, and marketing experts. Which saves you money yet gets you good results. \u003C\u002Fp>\u003Cp>However, measuring your localization ROI is more than setting aside a budget for an automation tool, localization software, or hiring experts. It requires you to look beyond these.\u003C\u002Fp>\u003Cp>Measuring your localization ROI starts with these two steps:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>⚔️ Compare your localization costs to the potential loss of customers from skipping it\u003C\u002Fstrong>.\u003Cstrong> \u003C\u002Fstrong>For example, if localizing helps you gain 2,000 new customers in just five months by reaching your target audience in a new market, and each makes a purchase, the revenue will likely far exceed the cost.\u003C\u002Fli>\u003Cli>\u003Cstrong>🤑 See the revenue potential of a single, effective localization solution with key features + a small team of skilled specialists\u003C\u002Fstrong>. Once you start analyzing the benefits of localization by using a tool that automates most of the process and even provides a small team of specialists to assist throughout it, the revenue potential becomes clear.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>To simplify it, here is a simple formula to measure \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002FROI\">your localization ROI\u003C\u002Fa>:\u003C\u002Fp>\u003Cdiv class=\"kg-card kg-callout-card kg-callout-card-grey\">\u003Cdiv class=\"kg-callout-emoji\">➡️\u003C\u002Fdiv>\u003Cdiv class=\"kg-callout-text\">\u003Cstrong>ROI = (Net Benefit – Localization Costs) \u002F Localization Costs * 100\u003C\u002Fstrong>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cp>You want the sum from your calculation to be as high as possible. The higher the percentage you see, the better ROI you can expect. And if you’re unhappy with the number, you can use it as a base for your strategy to increase it. Preparation leads to positive results.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-width-wide\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F01\u002FMeasureROI.png\" class=\"kg-image\" alt loading=\"lazy\" width=\"1480\" height=\"626\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2025\u002F01\u002FMeasureROI.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2025\u002F01\u002FMeasureROI.png 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F01\u002FMeasureROI.png 1480w\" sizes=\"(min-width: 1200px) 1200px\">\u003C\u002Ffigure>\u003Ch3 id=\"the-positive-impact-of-l10n-on-your-tco\">The positive impact of l10n on your TCO\u003C\u002Fh3>\u003Cp>\u003Cstrong>One important factor is \u003C\u002Fstrong>\u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Ftco\" rel=\"noopener noreferrer nofollow\">\u003Cstrong>\u003Cu>TCO\u003C\u002Fu>\u003C\u002Fstrong>\u003C\u002Fa> or Total Cost of Ownership.\u003Cstrong> Businesses overlook this when planning a localization budget\u003C\u002Fstrong>.\u003Cstrong> \u003C\u002Fstrong>Reaching a global audience and keeping up with changes in consumer behavior often means making many small adjustments along the way. Imagine asking your developers to roll out an update every time you need to change the marketing messaging on your website or update the translations of some UX copy inside your product.\u003C\u002Fp>\u003Cp>\u003Cstrong>Well, this is the old way. The new way is to use effective tools like a Content Delivery Network (CDN) \u003C\u002Fstrong>to automate translation delivery. This will empower your company's creatives to handle these changes independently and save developers precious time so they can focus on delivering valuable features. It will also push your localization strategy to positively impact your TCO.\u003C\u002Fp>\u003Cblockquote>📉 Reducing your TCO is a challenge, but we have some suggestions on how you can do this by using a reliable CDN. Read them \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fhow-localazy-cdn-reduces-total-cost-of-ownership-with-examples\">here\u003C\u002Fa>\u003C\u002Fblockquote>\u003Ch2 id=\"%F0%9F%AA%9C-analyzing-localization-costs-step-by-step\">🪜 Analyzing localization costs step by step\u003C\u002Fh2>\u003Cp>As you can see, there is a lot to consider and include in your budgeting, but remember that you can reduce the costs by simplifying the entire process. \u003C\u002Fp>\u003Cp>Here are the main costs you'll face and tips on how to effectively stay within your budget:\u003C\u002Fp>\u003Ch3 id=\"localization-qa\">Localization QA\u003C\u002Fh3>\u003Cp>Being one of the essential, if not \u003Cem>the most \u003C\u002Fem>essential, components of your localization strategy, \u003Cstrong>the cost of quality assurance is a necessary one\u003C\u002Fstrong>. QA includes many aspects: from \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fguide-preparing-application-for-i18n-l10n-localazy\">prepping your software for i18n\u003C\u002Fa> and \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdocs\u002Fgeneral\u002Fqa-checks\">having proper checks in place\u003C\u002Fa> to making sure that people with reading difficulties can use your app. While it might sound like a lot, much of it can be automated and reviewed by a professional before launch.\u003C\u002Fp>\u003Ch3 id=\"project-management-costs\">Project management costs\u003C\u002Fh3>\u003Cp>Planning a venture in a new market means someone will need to be in charge of the new project. If not planned carefully, the pre-planning and execution \u003Cstrong>can take too long, creating unnecessary costs\u003C\u002Fstrong>. Make sure to use the right project management tools that everyone involved can access, which makes every step clear and more cost-effective.\u003C\u002Fp>\u003Ch3 id=\"translation-costs\">Translation costs\u003C\u002Fh3>\u003Cp>Most managers either hire a translator or a localization expert to handle language work. \u003Cstrong>Want to save money?\u003C\u002Fstrong> \u003Cstrong>Hire professionals who can do both\u003C\u002Fstrong>. And if you also give them tools like \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Ftranslation-memory\">Translation Memory\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fglossary\">Glossaries\u003C\u002Fa>, options for simple file uploads, and clear briefings, your linguists will be able to work faster and deliver higher-quality results.\u003C\u002Fp>\u003Cblockquote>🤔 Translators, proofreaders, validators... Understand what they offer each in \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fguide-localazy-translation-services#understanding-the-services-localazy-offers\">our ultimate guide for translation ordering\u003C\u002Fa>\u003C\u002Fblockquote>\u003Ch3 id=\"technical-costs\">Technical costs\u003C\u002Fh3>\u003Cp>Whether you’re a new company or a growing business, it’s essential to adjust and plan your tech stack budget wisely. Your tech stack forms the foundation for developing your app or service. \u003Cstrong>To save money, start with the essentials and add more tools as needed \u003C\u002Fstrong>rather than investing a large amount right away. Your first step will be \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Ftechnical-debt-in-i18n-why-building-for-localization-from-day-one-pays-off\">working on internationalization\u003C\u002Fa>. And \u003Cstrong>if the platform you choose to localize is scalable, the whole process will be much easier\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>The best part about patching up a great tech stack is that it can help you automate most of the translation process and have someone check it before you launch it to the public, so \u003Cstrong>don't underestimate the power of automation tools when picking yours.\u003C\u002Fstrong>\u003C\u002Fp>\u003Ch2 id=\"%F0%9F%95%B5%EF%B8%8F%E2%80%8D%E2%99%80%EF%B8%8F-what-influences-localization-costs\">🕵️‍♀️ What influences localization costs?\u003C\u002Fh2>\u003Cp>As the next part of your budgeting plan, let’s zoom in on the main components that a successful localization project should include. How can you budget appropriately for each one while keeping costs down?\u003C\u002Fp>\u003Ch3 id=\"content-market-complexity\">Content & market complexity\u003C\u002Fh3>\u003Cp>How big do you want to go, and how complex does your approach need to be for customers to trust and understand your brand? It depends. Are you targeting a small market in a medium-sized city where online shopping isn’t common? Or are you preparing to reach a large, national market?\u003C\u002Fp>\u003Cp>Clearly, these two scenarios require different strategies and vary in time, complexity, and cost. Therefore, you must budget with these factors in mind.\u003C\u002Fp>\u003Ch3 id=\"visual-elements\">Visual elements\u003C\u002Fh3>\u003Cp>\u003Cstrong>When we spot something we\u003C\u002Fstrong>\u003Cem>\u003Cstrong> like\u003C\u002Fstrong>\u003C\u002Fem>\u003Cstrong>, we know it. And when we see something we \u003C\u002Fstrong>\u003Cem>\u003Cstrong>love\u003C\u002Fstrong>\u003C\u002Fem>\u003Cstrong>, we \u003C\u002Fstrong>\u003Cem>\u003Cstrong>definitely\u003C\u002Fstrong>\u003C\u002Fem>\u003Cstrong> know it\u003C\u002Fstrong>. Visuals are crucial in content development and localization. \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Ftop-9-ux-translation-problems-and-how-to-solve-them\">A well-functioning UX\u003C\u002Fa> and UI are important elements and come with costs to consider. Without them, you won’t make the impression you want on your customers.\u003C\u002Fp>\u003Cp>Make it cost-effective by making sure that your software features \u003Cstrong>allow for easy internationalization and are pre-set to be changed \u003C\u002Fstrong>quickly if needed, with a quick check from the project manager. \u003C\u002Fp>\u003Ch3 id=\"content-volume\">Content volume\u003C\u002Fh3>\u003Cp>How much content do you need, and how quickly do you need it published? Is your audience large or small? Do they require extensive content or just brief, basic information? Will you be using blogs or not? As you plan your project, \u003Cstrong>distribute your budget equally for technical software needs\u003C\u002Fstrong>.\u003C\u002Fp>\u003Ch3 id=\"language-uniqueness\">Language uniqueness\u003C\u002Fh3>\u003Cp>A localization project goes beyond a country and a culture. Each language has its own “style” beyond the spoken and written word. Within one country, there are also \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fdialect\u002F\">different dialects\u003C\u002Fa> and language customs.\u003C\u002Fp>\u003Cblockquote>\u003Cem>🇪🇸 E.g.,\u003C\u002Fem> a person in the north of Spain will use a more direct language than someone in the south of the country where the language is more relaxed and easy-going. Go to Madrid and you’ll probably talk more about education and career than you would in sunny Marbella. This is the way in every country and good localization, or even translation, adapts to that when targeting specific parts of the country.\u003C\u002Fblockquote>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F01\u002FAdobeStock_738179213.jpeg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1333\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2025\u002F01\u002FAdobeStock_738179213.jpeg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2025\u002F01\u002FAdobeStock_738179213.jpeg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2025\u002F01\u002FAdobeStock_738179213.jpeg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2025\u002F01\u002FAdobeStock_738179213.jpeg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch3 id=\"your-tech-stack\">Your tech stack\u003C\u002Fh3>\u003Cp>As mentioned, the tech stack is like a foundation for product development, but that’s not all it does. It determines the road ahead and what you’ll be able to do as your website expands and your application needs more features. The tech stack you choose will determine which solutions and features you can add later on — \u003Cstrong>or which ones you won't\u003C\u002Fstrong>. \u003C\u002Fp>\u003Cp>Having one solution with multiple features and \u003Ca href=\"https:\u002F\u002Fghost.localazy.com\u002Fintegrations\">integrations\u003C\u002Fa> that help you get there, along with a team at your disposal if you need one, is one of Localazy’s specialties. You’ll get globalization off the ground quicker, can put a plan in place faster, and can allocate your localization budget with greater clarity and accuracy.\u003C\u002Fp>\u003Cblockquote>👉 The \u003Cu>\u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Flocalization-for-managers-guide-to-choosing-the-right-tms\" rel=\"noopener noreferrer nofollow\">Localization guide for managers\u003C\u002Fa>\u003C\u002Fu> is a good place to start\u003C\u002Fblockquote>\u003Ch2 id=\"%F0%9F%91%9Ftips-for-4-budgeting-scenarios\">👟Tips for 4 budgeting scenarios \u003C\u002Fh2>\u003Cp>Now that we’ve covered some important financial factors, let’s get down to the nitty-gritty and see what your exact business needs are. We've picked four scenarios in which your company might fit. \u003C\u002Fp>\u003Ch3 id=\"1-startup-with-a-limited-budget-and-no-translators\">1. Startup with a limited budget and no translators\u003C\u002Fh3>\u003Cp>If this is you, start with \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Fpre-translate\">pre-translating your content with machine translations\u003C\u002Fa>, \u003Cstrong>preferably into a language someone from your team is familiar with, \u003C\u002Fstrong>so you can proofread it internally later.\u003C\u002Fp>\u003Cp>Take advantage of free localization features, get familiar with the process, and build your context bank along the way (define \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Fglossary\">glossary terms\u003C\u002Fa>, add translation notes, and \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Fcontext-screenshots-ocr\">upload screenshots\u003C\u002Fa>). Watch out for things that the machine engine often mistranslates. You can also leverage the \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Fshare-tm\">Localazy ShareTM\u003C\u002Fa> to get community-proven translations for the most common strings in the software field. \u003C\u002Fp>\u003Cp>Also, besides your product, consider localizing only the most important content at first, like marketing materials and content that customers see first for a good impression. \u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fpricing\">Choose a plan\u003C\u002Fa> to help you get off the ground with a small budget. Then, you can hire external translators for the additional languages, invite your user base to help, or \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Fcontinuous-localization-team\">order translation services\u003C\u002Fa> directly on the platform. \u003C\u002Fp>\u003Cblockquote>\u003Cem>💪  If you're a startup, we also recommend  joining our \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fambassador\">ambassador program\u003C\u002Fa> for extra perks!\u003C\u002Fem>\u003C\u002Fblockquote>\u003Ch3 id=\"2-small-growing-business-with-an-international-team\">2. Small growing business with an international team\u003C\u002Fh3>\u003Cp>If you’re in the growing stage and are slowly starting to get global (perhaps with the help of some investors or VC funds), that is an exciting place to be! It’s also a crucial stage where you'll need to think about localization more seriously. \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002F4-key-findings-that-confirm-you-need-to-go-multilingual-for-global-reach-in-2024\">Data\u003C\u002Fa> shows that investing in localization helps you successfully grow your brand overseas.\u003Cstrong> This is the phase where the window is wide open for your global customers to start talking about you\u003C\u002Fstrong> and for new ones to find and remember you. \u003C\u002Fp>\u003Cp>\u003Cstrong>Start by choosing the market with the most potential\u003C\u002Fstrong> and aligning your team with your new goal. Pick the one that excites you the most and has a good future outlook, and start localizing your brand image. If you're in this phase, don't forget to \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002F7-ways-to-make-your-company-more-localization-friendly\u002F\">educate your team\u003C\u002Fa> on the importance of localization with data, training, and advocacy actions (this will make things easier in the long run). And keep in mind that, as your team grows, features such as clear \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Flanguage-permissions\">Language Permissions\u003C\u002Fa> will become more important, so make sure to pick software that's scalable.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F12\u002Fimage-6.png\" class=\"kg-image\" alt loading=\"lazy\" width=\"1823\" height=\"892\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2024\u002F12\u002Fimage-6.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2024\u002F12\u002Fimage-6.png 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2024\u002F12\u002Fimage-6.png 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F12\u002Fimage-6.png 1823w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Cdiv class=\"kg-card kg-callout-card kg-callout-card-grey\">\u003Cdiv class=\"kg-callout-emoji\">💽\u003C\u002Fdiv>\u003Cdiv class=\"kg-callout-text\">Compatible platforms and file formats often become an obstacle to localization. That's why we gladly support over 50 of them, from \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fjson\">JSON files\u003C\u002Fa> to \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Fstrapi-localization-plugin\">Strapi\u003C\u002Fa> and \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Ffigma-localization-plugin\">Figma\u003C\u002Fa> integrations.\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Ch3 id=\"3-medium-sized-company-with-an-in-house-translation-team\">3. Medium-sized company with an in-house translation team\u003C\u002Fh3>\u003Cp>If your workload is already considerable and your business has a bright outlook in several countries, you’ll now need effective tools such as translation memories, \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Fautomated-workflows\">automated workflows\u003C\u002Fa>, and QA as part of your translation project. \u003Cstrong>Training your translators on these tools\u003C\u002Fstrong> is the best way to unload some of the workload and focus on providing accurate briefs while keeping the team in the loop about the expansion. Automation, education, and providing as much context as possible are key here.\u003C\u002Fp>\u003Ch3 id=\"4-established-company-relying-on-outsourcing\">4. Established company relying on outsourcing\u003C\u002Fh3>\u003Cp>Understandably, you’ve outsourced your work to a translation agency or a freelance translator in the past. This has probably helped you get to where you are, but you feel like there must be a more efficient way. Sending files back and forth and managing changes down the road is taking its toll. \u003C\u002Fp>\u003Cp>What if there was a way to\u003Cstrong> keep saving that time and be more in control \u003C\u002Fstrong>of the entire localization and translation process \u003Cstrong>while also saving you money\u003C\u002Fstrong>?\u003C\u002Fp>\u003Cp>Handling continuous localization without an in-house department or trusted partner who can cover all needs can be tricky. Luckily, there are solutions for this that integrate services into your translation management system, like our \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdocs\u002Fgeneral\u002Fcontinuous-localization-team\">Continuous Localization Team\u003C\u002Fa>. This also helps you keep costs in check, which is a win-win.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F12\u002FFAQs.png\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"783\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2024\u002F12\u002FFAQs.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2024\u002F12\u002FFAQs.png 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2024\u002F12\u002FFAQs.png 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F12\u002FFAQs.png 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch2 id=\"%F0%9F%94%8E-faqs\">🔎 FAQs\u003C\u002Fh2>\u003Ch3 id=\"how-expensive-is-localization\">How expensive is localization?\u003C\u002Fh3>\u003Cp>Localization costs depend on which stage you are in your expansion and how far you’re looking to expand. For smaller businesses and startups, \u003Cstrong>it can start as low as $33 per month\u003C\u002Fstrong>, such as with our \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ftiers\u002Fprofessional\u002F\">Professional plan\u003C\u002Fa>, combined with help from your community and machine translations. \u003C\u002Fp>\u003Cp>This can be, however, highly variable depending on the approach you adopt: you can also add the cost of hiring a proofreader or translator for a few hundred dollars monthly, or you can pay thousands of dollars each month if you choose more manual work and bring in several people to help. The point is to\u003Cstrong> keep a good balance between quality and cost\u003C\u002Fstrong>.\u003C\u002Fp>\u003Ch3 id=\"how-can-i-reduce-localization-costs\">How can I reduce localization costs?\u003C\u002Fh3>\u003Cp>Reduce your translation and localization costs by prioritizing what needs to be done now. This will benefit you now and in months and years to come. While some upfront investment may be necessary for long-term returns, \u003Cstrong>you don’t always need to spend heavily from the start\u003C\u002Fstrong>. You can also allocate a bigger budget as your revenue and needs grow. \u003C\u002Fp>\u003Cblockquote>💡Using features like \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Fautomated-workflows\" rel=\"noopener noreferrer nofollow\">\u003Cu>Automated Workflows\u003C\u002Fu>\u003C\u002Fa> will help you keep your costs down\u003C\u002Fblockquote>\u003Ch3 id=\"how-can-i-translate-my-software-for-free\">How can I translate my software for free?\u003C\u002Fh3>\u003Cp>There are tools out there that let you translate your app or software for free. For example, \u003Cstrong>our Free Tier plan and ShareTM feature allow you to get started at no cost\u003C\u002Fstrong>. While free options are great for starting out, if you want to localize properly, save time, and get top-quality translations, you’ll need more advanced paid tools. But if your budget is tight, free translation can still be a solid first step.\u003C\u002Fp>\u003Ch3 id=\"do-i-need-to-hire-a-localization-team\">Do I need to hire a localization team?\u003C\u002Fh3>\u003Cp>Not necessarily. What you really need in localization is someone who knows your target market and language. If you’re working on a big project, it’s a good idea to bring in someone who can handle multiple tasks and has a mix of skills or get help from external providers for certain jobs. The fewer people you bring in first, the more resources you will have left to invest in other directions. And if you add automation to the mix, scaling your content becomes much more manageable. \u003C\u002Fp>\u003Ch2 id=\"%E2%9C%94%EF%B8%8F-conclusion\">✔️ Conclusion\u003C\u002Fh2>\u003Cp>Creating a localization budget can be overwhelming. Business owners and managers feel they need to expand while keeping costs down, and find it hard to juggle all the tools in the market. \u003C\u002Fp>\u003Cp>The good news is that \u003Cstrong>you don’t need to hire a big team or spend a fortune to get started with localization\u003C\u002Fstrong>. You can expand, build trust with new customers, and increase profits by:\u003C\u002Fp>\u003Cul>\u003Cli>🔄 Automating processes\u003C\u002Fli>\u003Cli>🪑 Choosing a platform \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fwhy-localazy-doesnt-charge-you-for-your-translation-seats\">with unlimited seats\u003C\u002Fa>\u003C\u002Fli>\u003Cli>📩 Inviting your team and preferred freelancers to help\u003C\u002Fli>\u003Cli>🦾 Getting help from MT, AI, and community translations\u003C\u002Fli>\u003Cli>📝 Ordering translation and proofreading services when needed\u003C\u002Fli>\u003C\u002Ful>\u003Cp>The strength of Localazy is \u003Cstrong>our tools will step in exactly where you need them\u003C\u002Fstrong>, keeping you in more control of your projects and letting you add more features as you grow. Let our TMS be your right hand, integrations be your minions and features like \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Flanguage-cdn\">Language CDN\u003C\u002Fa> and \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fhow-to-use-localazy-cli-to-streamline-your-localization-workflow\">CLI\u003C\u002Fa> be the essentials in your toolbox.\u003C\u002Fp>\u003Cp>And if you want to go at it alone for now, reach out anyway and ask us for help to get you started, or read our guides and \u003Cu>\u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ftags\u002Flocalization\" rel=\"noopener noreferrer nofollow\">localization blog posts\u003C\u002Fa>\u003C\u002Fu> where you’ll find lots of useful information.\u003C\u002Fp>\u003Cp>\u003Cstrong>So, are you ready to kick off this first quarter and a year of cost-effective expansion? We’re cheering you on, whether from the sidelines or right there with you in the ring.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003C\u002Fp>","public","none","2024-12-17T10:10:46.000+01:00",[2008],{"id":1854,"name":1855,"slug":1856,"profile_image":1857,"cover_image":8,"bio":2009,"website":2010,"location":2011,"facebook":8,"twitter":8,"meta_title":8,"meta_description":8,"url":2012},"Experienced translator, copywriter, and content creator bringing genuine content to businesses worldwide. I specialize in localization, wellness, travel, and SaaS.","https:\u002F\u002Fsimonaroad.my.canva.site\u002Fportfolio","Málaga, Spain","https:\u002F\u002Fghost.localazy.com\u002Fauthor\u002Fsimona-rahmanova\u002F",[2014,2017,2020,2023,2029,2034,2039,2044,2049,2054,2059,2064,2069,2074,2079,2084],{"id":2015,"name":419,"slug":1848,"description":419,"feature_image":8,"visibility":2004,"og_image":8,"og_title":8,"og_description":8,"twitter_image":8,"twitter_title":8,"twitter_description":8,"meta_title":8,"meta_description":8,"codeinjection_head":8,"codeinjection_foot":8,"canonical_url":8,"accent_color":8,"url":2016},"60a37fc7cf7b6a0001d1f0f9","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Flocalization\u002F",{"id":2018,"name":1866,"slug":1867,"description":1866,"feature_image":8,"visibility":2004,"og_image":8,"og_title":8,"og_description":8,"twitter_image":8,"twitter_title":8,"twitter_description":8,"meta_title":8,"meta_description":8,"codeinjection_head":8,"codeinjection_foot":8,"canonical_url":8,"accent_color":8,"url":2019},"60a37fc7cf7b6a0001d1f0e9","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fguide\u002F",{"id":2021,"name":1869,"slug":1870,"description":8,"feature_image":8,"visibility":2004,"og_image":8,"og_title":8,"og_description":8,"twitter_image":8,"twitter_title":8,"twitter_description":8,"meta_title":8,"meta_description":8,"codeinjection_head":8,"codeinjection_foot":8,"canonical_url":8,"accent_color":8,"url":2022},"63c14bc0047091000193987a","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fproduct-management\u002F",{"id":2024,"name":2025,"slug":2026,"description":2027,"feature_image":8,"visibility":2004,"og_image":8,"og_title":8,"og_description":8,"twitter_image":8,"twitter_title":8,"twitter_description":8,"meta_title":8,"meta_description":8,"codeinjection_head":8,"codeinjection_foot":8,"canonical_url":8,"accent_color":8,"url":2028},"60a37fc7cf7b6a0001d1f11f","[DICT] Localization","term-2","Localization is a process of preparing a product for a particular market.","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fterm-2\u002F",{"id":2030,"name":2031,"slug":2032,"description":1889,"feature_image":8,"visibility":2004,"og_image":8,"og_title":8,"og_description":8,"twitter_image":8,"twitter_title":8,"twitter_description":8,"meta_title":8,"meta_description":8,"codeinjection_head":8,"codeinjection_foot":8,"canonical_url":8,"accent_color":8,"url":2033},"60a37fc7cf7b6a0001d1f121","[DICT] Translation","term-4","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fterm-4\u002F",{"id":2035,"name":2036,"slug":2037,"description":1900,"feature_image":8,"visibility":2004,"og_image":8,"og_title":8,"og_description":8,"twitter_image":8,"twitter_title":8,"twitter_description":8,"meta_title":8,"meta_description":8,"codeinjection_head":8,"codeinjection_foot":8,"canonical_url":8,"accent_color":8,"url":2038},"60a37fc7cf7b6a0001d1f12a","[DICT] Machine translation (MT)","term-13","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fterm-13\u002F",{"id":2040,"name":2041,"slug":2042,"description":1915,"feature_image":8,"visibility":2004,"og_image":8,"og_title":8,"og_description":8,"twitter_image":8,"twitter_title":8,"twitter_description":8,"meta_title":8,"meta_description":8,"codeinjection_head":8,"codeinjection_foot":8,"canonical_url":8,"accent_color":8,"url":2043},"60a37fc7cf7b6a0001d1f16c","[DICT] Internationalization (i18n)","term-79","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fterm-79\u002F",{"id":2045,"name":2046,"slug":2047,"description":8,"feature_image":8,"visibility":2004,"og_image":8,"og_title":8,"og_description":8,"twitter_image":8,"twitter_title":8,"twitter_description":8,"meta_title":8,"meta_description":8,"codeinjection_head":8,"codeinjection_foot":8,"canonical_url":8,"accent_color":8,"url":2048},"60fffb486f8ebe0001bd8ddd","[COMSHARE]","comshare","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fcomshare\u002F",{"id":2050,"name":2051,"slug":2052,"description":1998,"feature_image":8,"visibility":2004,"og_image":8,"og_title":8,"og_description":8,"twitter_image":8,"twitter_title":8,"twitter_description":8,"meta_title":8,"meta_description":8,"codeinjection_head":8,"codeinjection_foot":8,"canonical_url":8,"accent_color":8,"url":2053},"60a37fc7cf7b6a0001d1f118","[CTA] Try Localazy today","cta-10","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fcta-10\u002F",{"id":2055,"name":2056,"slug":2057,"description":1928,"feature_image":8,"visibility":2004,"og_image":8,"og_title":8,"og_description":8,"twitter_image":8,"twitter_title":8,"twitter_description":8,"meta_title":8,"meta_description":8,"codeinjection_head":8,"codeinjection_foot":8,"canonical_url":8,"accent_color":8,"url":2058},"63f4f024047091000193a61a","[DICT] CDN - Content Delivery Network","term-124","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fterm-124\u002F",{"id":2060,"name":2061,"slug":2062,"description":1936,"feature_image":8,"visibility":2004,"og_image":8,"og_title":8,"og_description":8,"twitter_image":8,"twitter_title":8,"twitter_description":8,"meta_title":8,"meta_description":8,"codeinjection_head":8,"codeinjection_foot":8,"canonical_url":8,"accent_color":8,"url":2063},"60a37fc7cf7b6a0001d1f158","[DICT] QA - Quality Assurance","term-59","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fterm-59\u002F",{"id":2065,"name":2066,"slug":2067,"description":1953,"feature_image":8,"visibility":2004,"og_image":8,"og_title":8,"og_description":8,"twitter_image":8,"twitter_title":8,"twitter_description":8,"meta_title":8,"meta_description":8,"codeinjection_head":8,"codeinjection_foot":8,"canonical_url":8,"accent_color":8,"url":2068},"6557c4150470910001942107","[DICT] Professional Proofreading","term-137","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fterm-137\u002F",{"id":2070,"name":2071,"slug":2072,"description":1962,"feature_image":8,"visibility":2004,"og_image":8,"og_title":8,"og_description":8,"twitter_image":8,"twitter_title":8,"twitter_description":8,"meta_title":8,"meta_description":8,"codeinjection_head":8,"codeinjection_foot":8,"canonical_url":8,"accent_color":8,"url":2073},"66a256b434f1ce00011a1f9e","[DICT] 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