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tool","It stands for Computer-aided Translation Tool, a type of software used to increase productivity during the translation process.","CAT tools, or Computer-Assisted Translation tools, are software applications designed to aid translators in their work by improving the efficiency, consistency, and quality of translations.\n\nThese tools combine various features such as [translation memory](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Ftranslation-memory), terminology management, and quality assurance to streamline the translation process.\n\nCAT tools are widely used in the translation industry, ranging from individual freelancers to large localization companies, and play a crucial role in managing complex translation projects.\n\n## 🖥️ Key points about CAT tools:\n\n* They store previously translated segments, allowing for reuse and keeping consistency across projects.\n* Built-in features help catch errors and ensure consistency in formatting and terminology.\n* CAT tools can significantly increase a translator's output by automating repetitive tasks.\n* Most CAT tools can handle various file formats, making them versatile for different types of content.\n\n## ✏️ Types of CAT tools\n\n* **Open source:** Free tools like MateCAT and OmegaT.\n* **Free tier:** Platforms offering basic features at no cost, such as Localazy for mobile apps and SmartCAT.\n* **Paid:** Professional tools with advanced features, including MemoQ, Trados, and Poedit.\n\nWhile there are numerous CAT tools available, each with its own unique features, translators often choose based on specific project requirements and personal preferences.\n\n> *This list is not comprehensive. Feel free to take a look at [our own top 10 selection](https:\u002F\u002Flocalazy.com\u002Fblog\u002Ftop-10-cat-computer-assisted-translation-tools-to-try-as-translator\u002F \"https:\u002F\u002Flocalazy.com\u002Fblog\u002Ftop-10-cat-computer-assisted-translation-tools-to-try-as-translator\u002F\") or google \"CAT tools\" to find more examples.*","cat-tool",[1876,1877,1879,1882],{"id":62,"slug":532},{"id":358,"slug":1878},"translation-management-system-tms",{"id":1880,"slug":1881},173,"open-source",{"id":7,"slug":1883},"sharetm",{"id":1885,"status":4,"owner":1886,"created_on":1887,"title":1888,"excerpt":1889,"content":1890,"slug":1891,"meta_title":53,"meta_description":53,"canonical":53,"related_terms":1892},417,"a5e46ee7-1f50-4f81-ae2d-68a664c76aa2","2026-05-12T07:54:06.000Z","Character encoding","A system that assigns unique binary values to characters so computers can store, process, and display text.","Every character on screen, whether the letter \"A\", the Arabic \"ع\", or the emoji \"🌍\", is stored as a number. Character encoding defines which number corresponds to which character, and how those numbers are stored as bytes. Without a shared encoding standard, text written in one system becomes unreadable in another.\n\nFor most of computing history, different regions used incompatible systems. ASCII handled English. ISO 8859-1 extended it for Western Europe. Shift JIS covered Japanese. None of them could represent multiple language families at once. Unicode was built to fix that, and UTF-8 is the encoding that implements it across the web today, accounting for around 99% of all web pages. UTF-16 remains common in certain programming environments like Java, C#, and Windows APIs, mostly for historical reasons.\n\nWrong encoding can break functionality, corrupt user data, and introduce silent failures in APIs, databases, or file transfers. This is why teams should standardize on UTF-8 wherever possible, explicitly declare encoding in HTML meta tags and HTTP headers, and use Unicode-aware database field types such as `nvarchar` or `ntext`.\n\n### 🤔 Why it matters for localization\n\nEncoding is one of the first things to get right before localization can work. Choosing the wrong encoding, or mixing encodings in the same system, causes garbled text, missing characters, or silent data corruption that can be hard to trace. This is sometimes called mojibake, the scrambled output that appears when content is decoded with the wrong encoding.\n\nThe most common mistake is not declaring encoding explicitly, leaving systems to guess and often guess wrong. Files need encoding declarations in HTML meta tags, HTTP headers, or XML prolog statements. Databases need Unicode-aware field types. APIs need to specify encoding when reading or writing files. Reading a UTF-8 file as ISO-8859-1, for example, produces corruption that looks fine for English but breaks as soon as accented or non-Latin characters appear.\n\n### 🔤 Key points about character encoding\n\n* UTF-8 covers the full Unicode character set while remaining backward compatible with ASCII, making it the safe default for any new project.\n* UTF-16 is used internally by Java, C#, and Windows APIs. It requires surrogate pairs for characters above U+FFFF, including most emoji.\n* A single Unicode character can sometimes be represented in multiple ways (for example, \"é\" as one precomposed character or as \"e\" plus a combining accent). Normalize to NFC at API boundaries to avoid subtle bugs in string comparison or translation search.\n* Emoji use Unicode code points in the supplementary planes and can be composed of multiple code points joined with Zero Width Joiner characters, meaning what looks like one character may be several bytes long.\n* The byte order mark (BOM) is a special Unicode character sometimes added to the start of a UTF-8 file as a signature, particularly on Windows. The Unicode standard does not recommend it for UTF-8 and it can break JSON parsing, shell scripts, or CLI tools that do not expect it. Skip it unless you have a specific reason to include it.\n\n### ⚠️ Common encoding issues\n\n* Mojibake (garbled symbols like `�`) when file encoding does not match what the system expects\n* Missing characters appearing as boxes or question marks when fonts do not support a Unicode range\n* Database corruption from storing Unicode text in non-Unicode field types\n* UTF-8 BOM silently breaking JSON parsing or causing invisible characters in output\n* File transfer corruption when older tools or FTP clients use ASCII mode instead of binary or UTF-8-safe transfer settings for multilingual files\n\n### 😉 How Localazy handles encoding\n\nLocalazy uses UTF-8 across all supported file formats. Translated strings in any language, including right-to-left scripts and CJK characters, are handled without special configuration. This makes it easier to safely move files with Arabic, Cyrillic, CJK, emoji, and accented Latin characters between repositories, APIs, and production systems without manual encoding fixes.\n\nUpload and download workflows manage encoding consistently so garbled output in production is not something you need to debug manually.\n\n> *See all [supported file formats in Localazy](https:\u002F\u002Flocalazy.com\u002Fdocs\u002Fgeneral\u002Fsupported-file-formats).*","character-encoding",[1893,1895,1898,1901],{"id":490,"slug":1894},"locale",{"id":1896,"slug":1897},161,"rtl",{"id":1899,"slug":1900},179,"rlm",{"id":1902,"slug":1903},270,"unicode",{"id":1905,"status":4,"owner":1886,"created_on":1906,"title":1907,"excerpt":1908,"content":1909,"slug":483,"meta_title":53,"meta_description":53,"canonical":53,"related_terms":1910},288,"2026-05-12T07:09:25.000Z","Style guide","A reference that helps maintain consistency in language, tone, and formatting across content. ","In localization, a style guide is a document that acts as a reference for translators and editors to keep materials clear and aligned with the brand’s voice. It includes information to keep language use, tone, and formatting consistent in translated content.\n\nIt helps translators navigate cultural differences, making sure that the message stays clear and relevant for each target market. A well-developed guide addresses language variations, local customs, and expectations, so content adapts to different cultures while maintaining its original meaning. \n\n### ✍️ How are style guides used?\n\n* They cover key elements like terminology (glossaries), grammar, punctuation, and visual style to maintain clarity and consistency across different languages.\n* Many industries or companies develop their own style guides to suit their specific needs.\n* Guides can focus on certain types of content, such as website copy, marketing materials, user manuals…\n* As content reaches new markets or refines its presence, a good guide ensures quality remains intact, especially in highly specialized or technical areas.\n\nWith the right localization tools, teams can easily apply these rules across languages, keeping the brand’s message consistent everywhere.\n\n### 💙 Style guides on Localazy\n\nLocalazy offers its own [style guide](https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Fstyle-guide \"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Fstyle-guide\") feature to define how your project should sound across languages.\n\nSetting it up is easy: head to **Context > Style guide** within your dashboard and fill in your project details, like project type, formality level, tone, industry, and brand voice. \n\nYou can also provide a domain URL and description so both AI and human translators can work with all the context they need. \n\nThe settings can be applied to different projects within your organization and are language-aware.\n\n> Learn more about the Style guide feature in [our documentation](https:\u002F\u002Flocalazy.com\u002Fdocs\u002Fgeneral\u002Fstyle-guide \"https:\u002F\u002Flocalazy.com\u002Fdocs\u002Fgeneral\u002Fstyle-guide\")",[1911,1912,1913],{"id":62,"slug":532},{"id":469,"slug":454},{"id":1914,"slug":1915},315,"context",{"id":1917,"status":4,"owner":1918,"created_on":1919,"title":1920,"excerpt":1921,"content":1922,"slug":1923,"meta_title":8,"meta_description":8,"canonical":8,"related_terms":1924},138,"562275e3-c1f6-48fa-ae16-dc81789ee6e0","2023-11-17T20:04:07.000Z","Professional Translation","Professional Translation is the process in which a professional human linguist translates a project into another language\u002Fs while following provided context cues and getting help from assistive technologies.","In Professional Translation, translators translate the materials provided using tools as glossaries, style guides, translation notes and context screenshots. These translations are automatically approved and ready to be used in the project as soon as they are produced. However, they can be professionally proofread to ensure its quality using [Professional Proofreading](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fprofessional-proofreading) services.\n\nLocalazy's Professional Translation services are recommended for:\n- Consumer-facing projects or apps of any size intended for the general public.\n- Specialized applications and games.\n\nIn the case of legal, medical, science and manufacturing applications or highly specialized niche-targeted products, it's advised to contact us first to discuss your requirements, as Localazy chooses the translator or team of translators that will be working in each project.","professional-translation",[],{"id":1926,"status":4,"owner":1918,"created_on":1927,"title":1856,"excerpt":1928,"content":1929,"slug":1857,"meta_title":53,"meta_description":53,"canonical":53,"related_terms":1930},134,"2023-10-24T10:37:04.000Z","The process in which a user interacts with a digital product or service. ","User Experience (UX) is crucial to understand the needs, wants and limitations of customers during their journey with a product\u002Fservice. It aims to provide them with the most satisfactory experience possible.\n\nUser experience research encompasses all touch points of the user's interaction with a company and its products\u002Fservices, including:\n\n* Accessibility\n* Usability\n* Relevancy\n* Credibility\n\nUX -not to be mistaken with User Interface (UI)- is a subjective quality whose effectiveness can be tested with different standards and procedures, as usability or A\u002FB testing.\n\nIt involves the whole customer journey, thus including several areas of action like product management, user & interaction design, content management and information architecture, among many others.\n\n> *To learn more about UX, check out [our articles](https:\u002F\u002Flocalazy.com\u002Ftags\u002Fux\u002F) about the topic on the Localazy blog.*",[1931,1934],{"id":1932,"slug":1933},237,"ui",{"id":1935,"slug":1936},287,"a-b-testing",{"id":1938,"status":568,"owner":1886,"created_on":1939,"title":316,"excerpt":1940,"content":1940,"slug":1940,"meta_title":53,"meta_description":53,"canonical":53,"related_terms":1941},337,"2026-05-02T20:54:14.000Z","TODO",[],{"id":469,"status":4,"owner":1869,"created_on":1943,"title":1944,"excerpt":1945,"content":1946,"slug":454,"meta_title":8,"meta_description":8,"canonical":8,"related_terms":1947},"2022-03-17T12:22:55.000Z","Glossary","The Localazy Glossary is an essential tool for ensuring high-quality translations and providing context for translators. ","Glossary is a dataset of \"hardwired\" translations that ensure consistent use of specific terms in various languages. Nothing is worse in translation than an inconsistent translation. A glossary makes you sure that even huge translation projects across many contributors keep the vocabulary consistent, which improves overall quality but also will decrease learning curve difficulty for new contributors, saving your money at the end of the day. Glossary is essential when technical terms and more complicated language concepts occur.\n\nLearn how to use the Glossary by following our [step-by-step tutorial.](\u002Fdocs\u002Fgeneral\u002Fhow-to-define-your-glossary)",[],"Of all the localization projects I have worked on, UX localization in Korean is the one that humbles linguists the most. The language is too contextual, the users too sharp, and the margin for a lazy translation too small. So how do you actually get it right?","\u003Cp>If you're reading this, chances are you're either considering or scheduled for expansion in the Korean market this year. Whether you feel confident or unsure about ticking all the checkboxes, don’t worry: this article will serve as a guide to help you prepare, no matter what stage you are at in your Korean localization journey.\u003C\u002Fp>\u003Cp>Following my \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fyour-korean-users-can-tell-youre-not-korean-and-it-costs-you-10x-revenue\">previous article on general Korean localization rules\u003C\u002Fa>, this piece focuses specifically on the complexity of UX and software localization. I'm gonna introduce you to \u003Cstrong>four points you'd want to check in your UX localization journey \u003C\u002Fstrong>with some concrete examples, coming from your local guide (me, haha).\u003C\u002Fp>\u003Cp>But before diving into the details, let's first understand the core cultural context that drives this digital behavior: 빨리 빨리 (\u003Cstrong>\u003Ca href=\"https:\u002F\u002Fsites.gatech.edu\u002Fkoreanmedia\u002Fdigital-library-of-korean-culture-media\u002Fhurry-hurry\u002F\">Pali-pali\u003C\u002Fa>\u003C\u002Fstrong>).\u003C\u002Fp>\u003Ch2 id=\"koreas-hustle-and-bustle-culture-aka-pali-pali\">⚡ Korea’s \"hustle and bustle\" culture, aka 빨리 빨리 (Pali-pali) \u003Ca class=\"markdownit-header-anchor\" href=\"#koreas-hustle-and-bustle-culture-aka-pali-pali\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>Approximately half of Korea's population resides in \u003Cem>Su-do-gwon\u003C\u002Fem> (the Seoul, Incheon, and Gyeonggi area), as shown in the chart below:\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2026\u002F04\u002Fimage.png\" class=\"kg-image\" alt=\"Pie chart with distribution of Korean population as of December, 2025.\" loading=\"lazy\" width=\"1200\" height=\"742\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2026\u002F04\u002Fimage.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2026\u002F04\u002Fimage.png 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2026\u002F04\u002Fimage.png 1200w\" sizes=\"(min-width: 720px) 720px\">\u003Cfigcaption>Korean population as of December, 2025.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp>And this unique density creates a \u003Cem>“hustle and bustle”\u003C\u002Fem> culture, also known as \u003Cem>Pali-pali \u003C\u002Fem>(\"\u003Cstrong>quickly, hurry, hurry\u003C\u002Fstrong>\"). \u003C\u002Fp>\u003Cp>Now, you might ask yourself what drives this unique concentration of population. The answer is quite simple: \u003Cstrong>the capital area offers the bulk of high-paying jobs\u003C\u002Fstrong>. In fact, housing prices in non-capital regions \u003Ca href=\"https:\u002F\u002Fwww.chosun.com\u002Fenglish\u002Fnational-en\u002F2025\u002F06\u002F22\u002FYBUOH3MWOJBHJN74BVGV44QS2A\u002F\">dropped for 55 consecutive weeks in 2025\u003C\u002Fa>, while the complete opposite happened for Seoul and its surroundings. Since everyone is gathered around the same area, there are always lots of people wherever you go. During rush hour in particular, you need to fight your way through the crowd, unless you are working fully remote and don't need to commute. There's even a word for it:  지옥철 (\u003Cem>ji-ok-chul\u003C\u002Fem>, or hellish subway).\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2026\u002F06\u002Frcv.YNA.20230704.PYH2023070402270001300_P1.webp\" class=\"kg-image\" alt=\"Picture of hellish subway in Korea. Source: Kyunghyang Shinmun.\" loading=\"lazy\" width=\"700\" height=\"469\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2026\u002F06\u002Frcv.YNA.20230704.PYH2023070402270001300_P1.webp 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2026\u002F06\u002Frcv.YNA.20230704.PYH2023070402270001300_P1.webp 700w\">\u003Cfigcaption>Picture of hellish subway in Korea. Source: \u003Ca href=\"https:\u002F\u002Fwww.khan.co.kr\u002Farticle\u002F202310060818001\">Kyunghyang Shinmun\u003C\u002Fa>.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp>The fast-paced nature of Korean culture means one thing for your product: \u003Cstrong>clear CTAs, concise copy, and a seamless user flow are non-negotiable\u003C\u002Fstrong> for Korean users. It's also worth noting that Korean applications often integrate multiple features, as\u003Cstrong> users prefer a one-stop solution\u003C\u002Fstrong>. While maintaining your core business focus is vital, expanding beyond a single function will set you apart from those that don’t.\u003C\u002Fp>\u003Cp>With this context in mind, let’s dive in.\u003C\u002Fp>\u003Ch2 id=\"point-1-get-your-style-guide-ready\">📖 Point 1: Get your style guide ready \u003Ca class=\"markdownit-header-anchor\" href=\"#point-1-get-your-style-guide-ready\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>For those familiar with the localization process, you may already know that style guides and glossaries are very important. These are even more essential for Korean localization because it creates a foundation for consistent tone.\u003C\u002Fp>\u003Cp>But what specific points should you consider for Korean style guides and glossaries?\u003C\u002Fp>\u003Cp>When building your glossary, there are three decisions you need to make for every term:\u003C\u002Fp>\u003Cul>\u003Cli>1️⃣ \u003Cstrong>Does it get translated into Korean?\u003C\u002Fstrong>\u003C\u002Fli>\u003Cli>2️⃣ \u003Cstrong>Does it get transliterated?\u003C\u002Fstrong> (e.g: ice cream → 아이스크림, agile → 애자일) \u003C\u002Fli>\u003Cli>3️⃣ \u003Cstrong>Does it stay in English?\u003C\u002Fstrong> (e.g: CTAs)\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Then comes the harder question: \u003Cstrong>what do you do with your brand-related terms?\u003C\u002Fstrong> Translate, transliterate, or keep them in English? There is no right or wrong answer there. Any of the three can work. You just need to stick with the approach you pick. \u003C\u002Fp>\u003Cp>But at least for the first three, there is a simple way to confirm whether you are right or wrong: \u003Cstrong>by using Google or Naver\u003C\u002Fstrong>.\u003C\u002Fp>\u003Ch3 id=\"a-note-about-naver\">A note about Naver \u003Ca class=\"markdownit-header-anchor\" href=\"#a-note-about-naver\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>If you are not familiar with \u003Ca href=\"https:\u002F\u002Fwww.naver.com\">Naver\u003C\u002Fa>, think of it as \u003Ca href=\"https:\u002F\u002Fwww.interad.com\u002Fen\u002Finsights\u002Fwhy-do-koreans-use-naver-instead-of-google\">Korea's internet in one place\u003C\u002Fa>: search, blogs, shopping, and fintech (Naver Pay) all in one platform. If you are serious about winning users in the Korean market, you need to understand how it works.\u003C\u002Fp>\u003Cp>An example: let’s say you want to know how \"agile methodology\" is written in Korean. Simply type the term into a search engine like Google or Naver. For Google, add \u003Cem>\"in Korean.\"\u003C\u002Fem> at the end. For Naver, you can simply type the English word. Your results will then look similar to the example shown below, and this will help you make a decision.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2026\u002F04\u002Fnull--2--1.png\" class=\"kg-image\" alt=\"Google search results for "agile methodology in Korean".\" loading=\"lazy\" width=\"1600\" height=\"923\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2026\u002F04\u002Fnull--2--1.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2026\u002F04\u002Fnull--2--1.png 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2026\u002F04\u002Fnull--2--1.png 1600w\" sizes=\"(min-width: 720px) 720px\">\u003Cfigcaption>Google search results.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2026\u002F04\u002Fnull--3--1.png\" class=\"kg-image\" alt=\"Naver search results for "agile methodology".\" loading=\"lazy\" width=\"1600\" height=\"927\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2026\u002F04\u002Fnull--3--1.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2026\u002F04\u002Fnull--3--1.png 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2026\u002F04\u002Fnull--3--1.png 1600w\" sizes=\"(min-width: 720px) 720px\">\u003Cfigcaption>Naver search results.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp>As you work on a glossary, you also cannot forget to \u003Cstrong>work on a good style guide\u003C\u002Fstrong>, since Korean is a language deeply rooted in context. \u003C\u002Fp>\u003Cp>But what are the essential elements of an effective Korean language style guide?\u003C\u002Fp>\u003Cul>\u003Cli>🎯 Purpose of the app and intended user persona\u003C\u002Fli>\u003Cli>🔵 How to handle bullet points\u003C\u002Fli>\u003Cli>📅 Date, time, and numbers\u003C\u002Fli>\u003Cli>🔄 Transcreation rules\u003C\u002Fli>\u003Cli>📐 Measurement units\u003C\u002Fli>\u003Cli>🙇 Level of honorifics\u003C\u002Fli>\u003Cli>✍️ Punctuation rules\u003C\u002Fli>\u003Cli>🎨 Tone and manner\u003C\u002Fli>\u003Cli>✨ Brand voice\u003C\u002Fli>\u003Cli>🗣️ Dialect\u003C\u002Fli>\u003Cli>👆 CTAs\u003C\u002Fli>\u003C\u002Ful>\u003Cp>For example, the Korean rewards application \u003Ca href=\"https:\u002F\u002Frocktoyou.com\">Rock to You\u003C\u002Fa> intentionally uses the \u003Cstrong>\u003Ca href=\"https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FChungcheong_dialect\">Chungcheong dialect\u003C\u002Fa>\u003C\u002Fstrong>, notable for the characteristic \"-어유\" ending (e.g., \"적립속도 올려유\" - \"increase your reward building speed\"). I previously discussed this stylistic choice with the CEO, who explained his aim was to give the application a warm, neighborly feel.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2026\u002F04\u002FRock-to-you-app-screen.png\" class=\"kg-image\" alt=\""Rock to you" app screen in Korean.\" loading=\"lazy\" width=\"1722\" height=\"1160\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2026\u002F04\u002FRock-to-you-app-screen.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2026\u002F04\u002FRock-to-you-app-screen.png 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2026\u002F04\u002FRock-to-you-app-screen.png 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2026\u002F04\u002FRock-to-you-app-screen.png 1722w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Cp>In business, as with anything, there is no \"perfect first draft.\" Your glossary and style guide will need revisiting as your goals and circumstances change. \u003Cstrong>But an imperfect one that exists will always do more for your team than a perfect one that never gets written\u003C\u002Fstrong>.\u003C\u002Fp>\u003Ch2 id=\"point-2-is-your-copy-clear-enough\">✂️ Point 2: Is your copy clear enough? \u003Ca class=\"markdownit-header-anchor\" href=\"#point-2-is-your-copy-clear-enough\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>Concise and clear text is a must for good user experience. One of the mistakes that I see too often in Korean UX localization is \u003Cstrong>direct translation\u003C\u002Fstrong>. \u003C\u002Fp>\u003Cp>Let’s say that you have to translate a CTA for your SaaS dashboard meant to encourage a user to upgrade.\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>The source\u003C\u002Fstrong>: \u003Cem>\"Upgrade now to keep your files.\"\u003C\u002Fem>\u003C\u002Fli>\u003Cli>\u003Cstrong>The literal translation of the source\u003C\u002Fstrong>: \u003Cem>\"파일을 유지하려면 지금 업그레이드하십시오.\"\u003C\u002Fem>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>The suffix “하십시오.” indicates “order”, which is what most UX writers intend for on CTAs. While users will likely understand the intended action, this phrasing feels stiff and unnatural to native Korean users.\u003C\u002Fp>\u003Cp>After word choice, another mistake I still see occasionally in Korean UX localization is \u003Cstrong>overlooking readability\u003C\u002Fstrong>. Returning to the same CTA example, this is a pattern I still see occasionally:\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2026\u002F04\u002Fnull--4-.png\" class=\"kg-image\" alt=\"Example of copy for CTA in English vs. Korean for the sentence "Upgrade now to keep your files."\" loading=\"lazy\" width=\"1280\" height=\"720\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2026\u002F04\u002Fnull--4-.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2026\u002F04\u002Fnull--4-.png 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2026\u002F04\u002Fnull--4-.png 1280w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Cp>In the Korean version, the text fills the entire button with little to no padding. While English CTAs often allow comfortable spacing between text and other elements, the longer Korean copy leaves no visual breathing room, making the UI cluttered and less appealing.\u003C\u002Fp>\u003Cp>In reality, adjusting visual assets specifically for the Korean locale is not always feasible. It will be ideal if different locales can have different spacing, but mostly that is not the case.\u003C\u002Fp>\u003Cp>\u003Cstrong>So, how should this CTA be localized?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>In most cases, CTA copy should be as short and action-focused as possible. A more effective translation  for this one would be \u003Cstrong>“지금 업그레이드” \u003C\u002Fstrong>or \u003Cstrong>“지금 업그레이드하기”\u003C\u002Fstrong>, both meaning \u003Cstrong>“Upgrade now.”\u003C\u002Fstrong>\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2026\u002F04\u002Fnull--5-.png\" class=\"kg-image\" alt=\"Example of do's and dont's for CTA in Korean for the sentence "Upgrade now to keep your files."\" loading=\"lazy\" width=\"1280\" height=\"720\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2026\u002F04\u002Fnull--5-.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2026\u002F04\u002Fnull--5-.png 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2026\u002F04\u002Fnull--5-.png 1280w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Cp>While skipping \u003Cem>“keep your files”\u003C\u002Fem> may raise concerns about altering the original meaning, Korean users will naturally assume file retention during an upgrade. \u003Cstrong>For localizing CTAs in Korean, conveying the intended action clearly is more important \u003C\u002Fstrong>than preserving every detail of the source text.\u003C\u002Fp>\u003Cblockquote>\u003Cem>📘 \u003Cstrong>Related read\u003C\u002Fstrong>: \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002F12-principles-of-ux-writing-with-examples\">12 principles of UX writing (with examples)\u003C\u002Fa>\u003C\u002Fem>\u003C\u002Fblockquote>\u003Ch2 id=\"point-3-leave-a-good-first-impression\">👋 Point 3: Leave a good first impression \u003Ca class=\"markdownit-header-anchor\" href=\"#point-3-leave-a-good-first-impression\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>What good is good microcopy if the user experience itself is subpar? Clear copy only gets you so far. The overall user experience has to hold up too. And user experience starts when a customer opens your service and signs up. That's where first impressions are made. \u003C\u002Fp>\u003Cp>While conventional email and password registration remains functional, incorporating sign-up options through global platforms like Google, Apple, and Facebook is always beneficial. Notably, \u003Cstrong>these platforms are commonly used for both sign-up and log-in\u003C\u002Fstrong> purposes in Korea as well.\u003C\u002Fp>\u003Cp>Beyond the established global services, which local platforms should be your priority? Korean companies often integrate, but are not limited to, these specific local services:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Ca href=\"https:\u002F\u002Fwww.kakaocorp.com\u002Fpage\u002Fservice\u002Fservice\u002FKakaoTalk?lang=en\" rel=\"noopener noreferrer nofollow\">\u003Cstrong>\u003Cu>Kakaotalk\u003C\u002Fu>\u003C\u002Fstrong>\u003C\u002Fa>\u003Cstrong>, \u003C\u002Fstrong>an “all-in-one” messenger app.\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Fwww.navercorp.com\u002Fen\u002Fcompany\u002Fabout\" rel=\"noopener noreferrer nofollow\">\u003Cstrong>\u003Cu>Naver\u003C\u002Fu>\u003C\u002Fstrong>\u003C\u002Fa>\u003Cstrong>, \u003C\u002Fstrong>an “all-in-one” website with different features, including blogs, payments, etc.\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Ftoss.im\u002Fen?gad_source=1&gad_campaignid=22309068389&gbraid=0AAAAADkNihBAPD3HCvPV8gFt2ZQ1RYBra&gclid=CjwKCAiAtLvMBhB_EiwA1u6_Pnz3LYovj65alTXT3k4KuIahapIfUQO-7GkLOORs4-t8QxvuRLWPIxoC_xoQAvD_BwE\" rel=\"noopener noreferrer nofollow\">\u003Cstrong>\u003Cu>Toss\u003C\u002Fu>\u003C\u002Fstrong>\u003C\u002Fa>\u003Cstrong>, \u003C\u002Fstrong>a fintech app whose service ranges from payment, banking and verification, all the way to investing.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Let’s take a look at the sign-up\u002Flog-in page of Rock to You. This reward application, known for its friendly, neighbourly feel, offers users several sign-up options, including KakaoTalk, Google, and Apple.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2026\u002F04\u002FRock-To-You-log-in-page.png\" class=\"kg-image\" alt=\"Rock To You log-in page.\" loading=\"lazy\" width=\"1200\" height=\"1200\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2026\u002F04\u002FRock-To-You-log-in-page.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2026\u002F04\u002FRock-To-You-log-in-page.png 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2026\u002F04\u002FRock-To-You-log-in-page.png 1200w\" sizes=\"(min-width: 720px) 720px\">\u003Cfigcaption>Rock To You login page.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp>Now, let's explore other categories. \u003Ca href=\"https:\u002F\u002Foutstanding.kr\u002F\" rel=\"noopener noreferrer nofollow\">\u003Cu>Outstanding\u003C\u002Fu>\u003C\u002Fa>, a Korean online news outlet that focuses on startup and tech industry trends, also offers several log-in options: the traditional email and password method, as well as integration with Google, Facebook, and Kakao platforms.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2026\u002F04\u002FOutstanding-log-in-page.png\" class=\"kg-image\" alt=\"Outstanding login page.\" loading=\"lazy\" width=\"1200\" height=\"1200\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2026\u002F04\u002FOutstanding-log-in-page.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2026\u002F04\u002FOutstanding-log-in-page.png 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2026\u002F04\u002FOutstanding-log-in-page.png 1200w\" sizes=\"(min-width: 720px) 720px\">\u003Cfigcaption>Outstanding login page.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp>One last example before we move on. This time, let’s explore e-commerce. \u003Ca href=\"https:\u002F\u002Fm.a-bly.com\u002F\" rel=\"noopener noreferrer nofollow\">\u003Cu>A-bly\u003C\u002Fu>\u003C\u002Fa> is a Korean fashion platform that is widely used by young women. While A-bly initially focused on selling fashion items and perfumes, it has gradually broadened its product range to include categories that appeal to women, such as food and various lifestyle items. Similar to the previous examples, it has integrated multiple sign-in options like Kakao, Apple, Naver, and Facebook, as shown below.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2026\u002F04\u002FA-bly-log-in-page-1.png\" class=\"kg-image\" alt=\"A-bly login page.\" loading=\"lazy\" width=\"600\" height=\"600\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2026\u002F04\u002FA-bly-log-in-page-1.png 600w\">\u003Cfigcaption>A-bly login page.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp>Integrating every platform simultaneously might not be feasible. As the examples show, different companies use different ones and that’s completely fine. The key point here is \u003Cstrong>to offer multiple login options.\u003C\u002Fstrong>\u003C\u002Fp>\u003Ch2 id=\"point-4-favor-local-payment-systems\">💳 Point 4: Favor local payment systems \u003Ca class=\"markdownit-header-anchor\" href=\"#point-4-favor-local-payment-systems\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>Your primary goals are revenue and profit. But users must be able to easily spend money on your product or service for you to succeed. Especially for B2C platforms, a robust local payment system is non-negotiable if you really want users to complete their journeys.\u003C\u002Fp>\u003Cp>Many international companies might ask:\u003Cstrong> “Wouldn’t PayPal work? What about N26, Revolut, or Stripe?”\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The answer is, unfortunately, no. While PayPal might occasionally be used for international transactions, it is generally not an option if you are selling products to Korean users. There are many reasons behind it, such as complex regulatory requirements about financial services, but the main reason is that certain international platforms might not be available in Korea or favored by its users.\u003C\u002Fp>\u003Cp>These are the most widely used domestic payment methods you should consider:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Ca href=\"https:\u002F\u002Fwww.navercorp.com\u002Fen\u002Fservice\u002Ffintech\" rel=\"noopener noreferrer nofollow\">\u003Cstrong>\u003Cu>Naver Pay\u003C\u002Fu>\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Fwww.kakaocorp.com\u002Fpage\u002Fservice\u002Fservice\u002FKakaoPay?lang=en\" rel=\"noopener noreferrer nofollow\">\u003Cstrong>\u003Cu>Kakao Pay\u003C\u002Fu>\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Ftoss.im\u002Fen?gad_source=1&gad_campaignid=22309068389&gbraid=0AAAAADkNihBAPD3HCvPV8gFt2ZQ1RYBra&gclid=CjwKCAiAtLvMBhB_EiwA1u6_PrblwC-Riv8e_FIFZKraNnJvr0E1YD4DA4A2TpWwtTHIse0PeiR9WxoCFxkQAvD_BwE\" rel=\"noopener noreferrer nofollow\">\u003Cstrong>\u003Cu>Toss\u003C\u002Fu>\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fli>\u003Cli>Mobile carrier billing through platforms like \u003Cstrong>\u003Ca href=\"https:\u002F\u002Fkcp.co.kr\u002Feng\u002Fservice\">NHN KCP\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>If your brand is B2B, payment and tax obligations work a bit differently. If you have a legally registered office in Korea, you should be able to issue a legally required electronic tax invoice called 세금계산서 (se-geum-gye-san-seo) for Value-Added Tax (VAT) deductions. If you do not have a local office, your client will have to issue the necessary documentation for tax purposes. However, due to the complexity of corporate tax law, I recommend checking with your Korean legal or accounting counterpart for definitive guidance.\u003C\u002Fp>\u003Cp>Above all, if you are trying to sell some sort of service online, there is a registration that you have to do called “\u003Cstrong>통신판매업신고\u003C\u002Fstrong>”, which can be translated as “Mail-Order Business Registration Certificate” or “\u003Cstrong>Online Sales Certificate\u003C\u002Fstrong>”. You can look up the process online; it’s quite simple.\u003C\u002Fp>\u003Ch2 id=\"3-brand-examples-in-practice\">🔍 3 brand examples in practice \u003Ca class=\"markdownit-header-anchor\" href=\"#3-brand-examples-in-practice\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>Let's see how these four principles play out in practice across different industries.\u003C\u002Fp>\u003Ch3 id=\"fintech-concise-ctas-win\">💳 Fintech: Concise CTAs win \u003Ca class=\"markdownit-header-anchor\" href=\"#fintech-concise-ctas-win\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2026\u002F04\u002FToss--Left----Kakao-Pay--Right-.png\" class=\"kg-image\" alt=\"Toss (Left) & Kakao Pay screenshots (Right).\" loading=\"lazy\" width=\"1722\" height=\"1160\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2026\u002F04\u002FToss--Left----Kakao-Pay--Right-.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2026\u002F04\u002FToss--Left----Kakao-Pay--Right-.png 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2026\u002F04\u002FToss--Left----Kakao-Pay--Right-.png 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2026\u002F04\u002FToss--Left----Kakao-Pay--Right-.png 1722w\" sizes=\"(min-width: 720px) 720px\">\u003Cfigcaption>Toss (left) & Kakao Pay (right).\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp>Let’s have a look at the UX of two of the fintech platforms we've mentioned above: \u003Cstrong>Toss\u003C\u002Fstrong> and \u003Cstrong>KakaoPay\u003C\u002Fstrong>. If you check their CTA buttons, you'll notice \u003Cstrong>the text is very concise\u003C\u002Fstrong>. A common variation involves adding \u003Cstrong>-하기\u003C\u002Fstrong> (e.g., 방문하기 - \"to visit\") to the verb, while other CTAs simply use the base verb (e.g., 송금 - \"to send\"). Feel free to use either style, as long as you ensure the resulting text fits the design constraints.\u003C\u002Fp>\u003Ch3 id=\"travel-functionality-and-convenience\">✈️ Travel: Functionality & convenience \u003Ca class=\"markdownit-header-anchor\" href=\"#travel-functionality-and-convenience\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>\u003Cstrong>Airbnb\u003C\u002Fstrong> is an app that is well-known, especially for those who are not fond of hotels! In my experience, it is also \u003Cstrong>one of the best-localized apps for the Korean market\u003C\u002Fstrong>, both in copy and in functional design. Take a look at the pink button on the activity page and the rooms page:\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2026\u002F04\u002FAirbnb-s-Homes-page--and-Experiences-page.png\" class=\"kg-image\" alt=\"Screenshots of Airbnb’s Homes and Experiences pages.\" loading=\"lazy\" width=\"1722\" height=\"1160\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2026\u002F04\u002FAirbnb-s-Homes-page--and-Experiences-page.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2026\u002F04\u002FAirbnb-s-Homes-page--and-Experiences-page.png 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2026\u002F04\u002FAirbnb-s-Homes-page--and-Experiences-page.png 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2026\u002F04\u002FAirbnb-s-Homes-page--and-Experiences-page.png 1722w\" sizes=\"(min-width: 720px) 720px\">\u003Cfigcaption>Airbnb’s Homes and Experiences pages.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp>The CTAs are, again, super concise: \u003Cstrong>예약 가능 여부 보기 (‘Check Availability’ in English) and 날짜 표시 (‘Show dates’ in English).\u003C\u002Fstrong> As previously noted, the most effective practice for these CTAs is to conclude with a verb or the Korean grammatical forms \u003Cstrong>-하기 \u002F -기\u003C\u002Fstrong>, a pattern which Airbnb's CTA strings effectively follow.\u003C\u002Fp>\u003Cp>The Korean travel app \u003Ca href=\"https:\u002F\u002Fnol.yanolja.com\u002F\" rel=\"noopener noreferrer nofollow\">\u003Cstrong>\u003Cu>NOL\u003C\u002Fu>\u003C\u002Fstrong>\u003C\u002Fa> (Yanolja's travel booking platform) is another super app that offers extensive services like flights, hotels, and tours for both domestic and international travelers. The app's payment screen is \u003Cstrong>highly convenient, offering more options\u003C\u002Fstrong> than competitors like Airbnb, including local platforms like Naver, Kakao, and Toss.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2026\u002F04\u002FNOL-main-screen-and-payment-screen-.png\" class=\"kg-image\" alt=\"Screenshot of NOL's main screen and payment page.\" loading=\"lazy\" width=\"1722\" height=\"1160\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2026\u002F04\u002FNOL-main-screen-and-payment-screen-.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2026\u002F04\u002FNOL-main-screen-and-payment-screen-.png 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2026\u002F04\u002FNOL-main-screen-and-payment-screen-.png 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2026\u002F04\u002FNOL-main-screen-and-payment-screen-.png 1722w\" sizes=\"(min-width: 720px) 720px\">\u003Cfigcaption>NOL's main screen and payment page.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp>All these case studies prove that \u003Cstrong>offering familiar services in one centralized platform incentivizes Korean users to stay\u003C\u002Fstrong>. Given that most Koreans find speed and convenience important, this is your product's competitive advantage over other international platforms that fail to do so.\u003C\u002Fp>\u003Ch2 id=\"a-tool-that-rises-to-the-occassion\">✔️ A tool that rises to the occassion \u003Ca class=\"markdownit-header-anchor\" href=\"#a-tool-that-rises-to-the-occassion\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>If you have made it this far, you already know \u003Cstrong>Korea is not a market you can wing\u003C\u002Fstrong>. It requires real commitment to localization, \u003Cstrong>and tools that work for you\u003C\u002Fstrong>. Concise copy respects how Korean users actually read and interact with their apps, a smooth sign-up flow with familiar local options signals that you understand the market, and local payment methods tell users you are here for real, not just testing the waters. You'll also need a glossary and style guide to help your team sound natural and stay on-brand. \u003C\u002Fp>\u003Cp>Localazy offers you all the features to comply with the high standards of Korean users: from a \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Fstyle-guide\">\u003Cstrong>Style Guide\u003C\u002Fstrong>\u003C\u002Fa> that you can apply across all your projects (whether you use \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdocs\u002Fgeneral\u002Flocalazy-ai\">AI\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fterm\u002Fprofessional-translation-services\">human translation\u003C\u002Fa> or a mix of both) to a glossary to keep your copy tight, an easy-to-use UI to onboard your team, and \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Fautomations\">\u003Cstrong>Automations\u003C\u002Fstrong>\u003C\u002Fa> to update and sync your Korean workflow cleanly. \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fregister\">Try it out for free\u003C\u002Fa> today or \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Flocalazy-meeting\">drop the team a line\u003C\u002Fa> if you need assistance for your project.\u003C\u002Fp>","How to nail Korean UX localization for your app","UX localization in Korean is complex. The language is too contextual and its users too sharp. How can you get it right when you localize your app?",{"id":498,"status":4,"created_on":1953,"modified_on":1954,"icon":1955,"header":1956,"description":1957,"button_label":1958,"link":1959},"2026-06-09T15:26:44.000Z","2026-06-09T15:28:35.000Z","member","Let your product do the talking","Set the tone, formality, and brand voice expectations for every language you expand to, whether you use AI, human translators, or both.","Try Style Guides","features\u002Fstyle-guide",{"slug":1844,"id":1837,"uuid":1961,"title":1843,"html":1962,"comment_id":1837,"feature_image":1846,"featured":229,"visibility":1963,"email_recipient_filter":1964,"created_at":1965,"updated_at":1862,"published_at":1845,"custom_excerpt":1948,"codeinjection_head":8,"codeinjection_foot":8,"custom_template":8,"canonical_url":8,"authors":1966,"tags":1972,"primary_author":2039,"primary_tag":2040,"url":2041,"excerpt":1948,"reading_time":77,"access":229,"send_email_when_published":227,"og_image":8,"og_title":8,"og_description":8,"twitter_image":8,"twitter_title":8,"twitter_description":8,"meta_title":1950,"meta_description":1951,"email_subject":8,"frontmatter":8,"dictionary":1867,"cta":1952,"plainTags":1863},"5f00197c-4436-4394-95fe-9b7832077596","\u003Cp>If you're reading this, chances are you're either considering or scheduled for expansion in the Korean market this year. Whether you feel confident or unsure about ticking all the checkboxes, don’t worry: this article will serve as a guide to help you prepare, no matter what stage you are at in your Korean localization journey.\u003C\u002Fp>\u003Cp>Following my \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fyour-korean-users-can-tell-youre-not-korean-and-it-costs-you-10x-revenue\">previous article on general Korean localization rules\u003C\u002Fa>, this piece focuses specifically on the complexity of UX and software localization. I'm gonna introduce you to \u003Cstrong>four points you'd want to check in your UX localization journey \u003C\u002Fstrong>with some concrete examples, coming from your local guide (me, haha).\u003C\u002Fp>\u003Cp>But before diving into the details, let's first understand the core cultural context that drives this digital behavior: 빨리 빨리 (\u003Cstrong>\u003Ca href=\"https:\u002F\u002Fsites.gatech.edu\u002Fkoreanmedia\u002Fdigital-library-of-korean-culture-media\u002Fhurry-hurry\u002F\">Pali-pali\u003C\u002Fa>\u003C\u002Fstrong>).\u003C\u002Fp>\u003Ch2 id=\"%E2%9A%A1-korea%E2%80%99s-hustle-and-bustle-culture-aka-%EB%B9%A8%EB%A6%AC-%EB%B9%A8%EB%A6%AC-pali-pali\">⚡ Korea’s \"hustle and bustle\" culture, aka 빨리 빨리 (Pali-pali)\u003C\u002Fh2>\u003Cp>Approximately half of Korea's population resides in \u003Cem>Su-do-gwon\u003C\u002Fem> (the Seoul, Incheon, and Gyeonggi area), as shown in the chart below:\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2026\u002F04\u002Fimage.png\" class=\"kg-image\" alt=\"Pie chart with distribution of Korean population as of December, 2025.\" loading=\"lazy\" width=\"1200\" height=\"742\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2026\u002F04\u002Fimage.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2026\u002F04\u002Fimage.png 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2026\u002F04\u002Fimage.png 1200w\" sizes=\"(min-width: 720px) 720px\">\u003Cfigcaption>Korean population as of December, 2025.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp>And this unique density creates a \u003Cem>“hustle and bustle”\u003C\u002Fem> culture, also known as \u003Cem>Pali-pali \u003C\u002Fem>(\"\u003Cstrong>quickly, hurry, hurry\u003C\u002Fstrong>\"). \u003C\u002Fp>\u003Cp>Now, you might ask yourself what drives this unique concentration of population. The answer is quite simple: \u003Cstrong>the capital area offers the bulk of high-paying jobs\u003C\u002Fstrong>. In fact, housing prices in non-capital regions \u003Ca href=\"https:\u002F\u002Fwww.chosun.com\u002Fenglish\u002Fnational-en\u002F2025\u002F06\u002F22\u002FYBUOH3MWOJBHJN74BVGV44QS2A\u002F\">dropped for 55 consecutive weeks in 2025\u003C\u002Fa>, while the complete opposite happened for Seoul and its surroundings. Since everyone is gathered around the same area, there are always lots of people wherever you go. During rush hour in particular, you need to fight your way through the crowd, unless you are working fully remote and don't need to commute. There's even a word for it:  지옥철 (\u003Cem>ji-ok-chul\u003C\u002Fem>, or hellish subway).\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2026\u002F06\u002Frcv.YNA.20230704.PYH2023070402270001300_P1.webp\" class=\"kg-image\" alt=\"Picture of hellish subway in Korea. Source: Kyunghyang Shinmun.\" loading=\"lazy\" width=\"700\" height=\"469\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2026\u002F06\u002Frcv.YNA.20230704.PYH2023070402270001300_P1.webp 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2026\u002F06\u002Frcv.YNA.20230704.PYH2023070402270001300_P1.webp 700w\">\u003Cfigcaption>Picture of hellish subway in Korea. Source: \u003Ca href=\"https:\u002F\u002Fwww.khan.co.kr\u002Farticle\u002F202310060818001\">Kyunghyang Shinmun\u003C\u002Fa>.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp>The fast-paced nature of Korean culture means one thing for your product: \u003Cstrong>clear CTAs, concise copy, and a seamless user flow are non-negotiable\u003C\u002Fstrong> for Korean users. It's also worth noting that Korean applications often integrate multiple features, as\u003Cstrong> users prefer a one-stop solution\u003C\u002Fstrong>. While maintaining your core business focus is vital, expanding beyond a single function will set you apart from those that don’t.\u003C\u002Fp>\u003Cp>With this context in mind, let’s dive in.\u003C\u002Fp>\u003Ch2 id=\"%F0%9F%93%96-point-1-get-your-style-guide-ready\">📖 Point 1: Get your style guide ready\u003C\u002Fh2>\u003Cp>For those familiar with the localization process, you may already know that style guides and glossaries are very important. These are even more essential for Korean localization because it creates a foundation for consistent tone.\u003C\u002Fp>\u003Cp>But what specific points should you consider for Korean style guides and glossaries?\u003C\u002Fp>\u003Cp>When building your glossary, there are three decisions you need to make for every term:\u003C\u002Fp>\u003Cul>\u003Cli>1️⃣ \u003Cstrong>Does it get translated into Korean?\u003C\u002Fstrong>\u003C\u002Fli>\u003Cli>2️⃣ \u003Cstrong>Does it get transliterated?\u003C\u002Fstrong> (e.g: ice cream → 아이스크림, agile → 애자일) \u003C\u002Fli>\u003Cli>3️⃣ \u003Cstrong>Does it stay in English?\u003C\u002Fstrong> (e.g: CTAs)\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Then comes the harder question: \u003Cstrong>what do you do with your brand-related terms?\u003C\u002Fstrong> Translate, transliterate, or keep them in English? There is no right or wrong answer there. Any of the three can work. You just need to stick with the approach you pick. \u003C\u002Fp>\u003Cp>But at least for the first three, there is a simple way to confirm whether you are right or wrong: \u003Cstrong>by using Google or Naver\u003C\u002Fstrong>.\u003C\u002Fp>\u003Ch3 id=\"a-note-about-naver\">A note about Naver\u003C\u002Fh3>\u003Cp>If you are not familiar with \u003Ca href=\"https:\u002F\u002Fwww.naver.com\">Naver\u003C\u002Fa>, think of it as \u003Ca href=\"https:\u002F\u002Fwww.interad.com\u002Fen\u002Finsights\u002Fwhy-do-koreans-use-naver-instead-of-google\">Korea's internet in one place\u003C\u002Fa>: search, blogs, shopping, and fintech (Naver Pay) all in one platform. If you are serious about winning users in the Korean market, you need to understand how it works.\u003C\u002Fp>\u003Cp>An example: let’s say you want to know how \"agile methodology\" is written in Korean. Simply type the term into a search engine like Google or Naver. For Google, add \u003Cem>\"in Korean.\"\u003C\u002Fem> at the end. For Naver, you can simply type the English word. Your results will then look similar to the example shown below, and this will help you make a decision.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2026\u002F04\u002Fnull--2--1.png\" class=\"kg-image\" alt=\"Google search results for "agile methodology in Korean".\" loading=\"lazy\" width=\"1600\" height=\"923\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2026\u002F04\u002Fnull--2--1.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2026\u002F04\u002Fnull--2--1.png 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2026\u002F04\u002Fnull--2--1.png 1600w\" sizes=\"(min-width: 720px) 720px\">\u003Cfigcaption>Google search results.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2026\u002F04\u002Fnull--3--1.png\" class=\"kg-image\" alt=\"Naver search results for "agile methodology".\" loading=\"lazy\" width=\"1600\" height=\"927\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2026\u002F04\u002Fnull--3--1.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2026\u002F04\u002Fnull--3--1.png 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2026\u002F04\u002Fnull--3--1.png 1600w\" sizes=\"(min-width: 720px) 720px\">\u003Cfigcaption>Naver search results.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp>As you work on a glossary, you also cannot forget to \u003Cstrong>work on a good style guide\u003C\u002Fstrong>, since Korean is a language deeply rooted in context. \u003C\u002Fp>\u003Cp>But what are the essential elements of an effective Korean language style guide?\u003C\u002Fp>\u003Cul>\u003Cli>🎯 Purpose of the app and intended user persona\u003C\u002Fli>\u003Cli>🔵 How to handle bullet points\u003C\u002Fli>\u003Cli>📅 Date, time, and numbers\u003C\u002Fli>\u003Cli>🔄 Transcreation rules\u003C\u002Fli>\u003Cli>📐 Measurement units\u003C\u002Fli>\u003Cli>🙇 Level of honorifics\u003C\u002Fli>\u003Cli>✍️ Punctuation rules\u003C\u002Fli>\u003Cli>🎨 Tone and manner\u003C\u002Fli>\u003Cli>✨ Brand voice\u003C\u002Fli>\u003Cli>🗣️ Dialect\u003C\u002Fli>\u003Cli>👆 CTAs\u003C\u002Fli>\u003C\u002Ful>\u003Cp>For example, the Korean rewards application \u003Ca href=\"https:\u002F\u002Frocktoyou.com\">Rock to You\u003C\u002Fa> intentionally uses the \u003Cstrong>\u003Ca href=\"https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FChungcheong_dialect\">Chungcheong dialect\u003C\u002Fa>\u003C\u002Fstrong>, notable for the characteristic \"-어유\" ending (e.g., \"적립속도 올려유\" - \"increase your reward building speed\"). I previously discussed this stylistic choice with the CEO, who explained his aim was to give the application a warm, neighborly feel.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2026\u002F04\u002FRock-to-you-app-screen.png\" class=\"kg-image\" alt=\""Rock to you" app screen in Korean.\" loading=\"lazy\" width=\"1722\" height=\"1160\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2026\u002F04\u002FRock-to-you-app-screen.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2026\u002F04\u002FRock-to-you-app-screen.png 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2026\u002F04\u002FRock-to-you-app-screen.png 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2026\u002F04\u002FRock-to-you-app-screen.png 1722w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Cp>In business, as with anything, there is no \"perfect first draft.\" Your glossary and style guide will need revisiting as your goals and circumstances change. \u003Cstrong>But an imperfect one that exists will always do more for your team than a perfect one that never gets written\u003C\u002Fstrong>.\u003C\u002Fp>\u003Ch2 id=\"%E2%9C%82%EF%B8%8F-point-2-is-your-copy-clear-enough\">✂️ Point 2: Is your copy clear enough?\u003C\u002Fh2>\u003Cp>Concise and clear text is a must for good user experience. One of the mistakes that I see too often in Korean UX localization is \u003Cstrong>direct translation\u003C\u002Fstrong>. \u003C\u002Fp>\u003Cp>Let’s say that you have to translate a CTA for your SaaS dashboard meant to encourage a user to upgrade.\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>The source\u003C\u002Fstrong>: \u003Cem>\"Upgrade now to keep your files.\"\u003C\u002Fem>\u003C\u002Fli>\u003Cli>\u003Cstrong>The literal translation of the source\u003C\u002Fstrong>: \u003Cem>\"파일을 유지하려면 지금 업그레이드하십시오.\"\u003C\u002Fem>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>The suffix “하십시오.” indicates “order”, which is what most UX writers intend for on CTAs. While users will likely understand the intended action, this phrasing feels stiff and unnatural to native Korean users.\u003C\u002Fp>\u003Cp>After word choice, another mistake I still see occasionally in Korean UX localization is \u003Cstrong>overlooking readability\u003C\u002Fstrong>. Returning to the same CTA example, this is a pattern I still see occasionally:\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2026\u002F04\u002Fnull--4-.png\" class=\"kg-image\" alt=\"Example of copy for CTA in English vs. Korean for the sentence "Upgrade now to keep your files."\" loading=\"lazy\" width=\"1280\" height=\"720\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2026\u002F04\u002Fnull--4-.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2026\u002F04\u002Fnull--4-.png 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2026\u002F04\u002Fnull--4-.png 1280w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Cp>In the Korean version, the text fills the entire button with little to no padding. While English CTAs often allow comfortable spacing between text and other elements, the longer Korean copy leaves no visual breathing room, making the UI cluttered and less appealing.\u003C\u002Fp>\u003Cp>In reality, adjusting visual assets specifically for the Korean locale is not always feasible. It will be ideal if different locales can have different spacing, but mostly that is not the case.\u003C\u002Fp>\u003Cp>\u003Cstrong>So, how should this CTA be localized?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>In most cases, CTA copy should be as short and action-focused as possible. A more effective translation  for this one would be \u003Cstrong>“지금 업그레이드” \u003C\u002Fstrong>or \u003Cstrong>“지금 업그레이드하기”\u003C\u002Fstrong>, both meaning \u003Cstrong>“Upgrade now.”\u003C\u002Fstrong>\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2026\u002F04\u002Fnull--5-.png\" class=\"kg-image\" alt=\"Example of do's and dont's for CTA in Korean for the sentence "Upgrade now to keep your files."\" loading=\"lazy\" width=\"1280\" height=\"720\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2026\u002F04\u002Fnull--5-.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2026\u002F04\u002Fnull--5-.png 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2026\u002F04\u002Fnull--5-.png 1280w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Cp>While skipping \u003Cem>“keep your files”\u003C\u002Fem> may raise concerns about altering the original meaning, Korean users will naturally assume file retention during an upgrade. \u003Cstrong>For localizing CTAs in Korean, conveying the intended action clearly is more important \u003C\u002Fstrong>than preserving every detail of the source text.\u003C\u002Fp>\u003Cblockquote>\u003Cem>📘 \u003Cstrong>Related read\u003C\u002Fstrong>: \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002F12-principles-of-ux-writing-with-examples\">12 principles of UX writing (with examples)\u003C\u002Fa>\u003C\u002Fem>\u003C\u002Fblockquote>\u003Ch2 id=\"%F0%9F%91%8B-point-3-leave-a-good-first-impression\">👋 Point 3: Leave a good first impression\u003C\u002Fh2>\u003Cp>What good is good microcopy if the user experience itself is subpar? Clear copy only gets you so far. The overall user experience has to hold up too. And user experience starts when a customer opens your service and signs up. That's where first impressions are made. \u003C\u002Fp>\u003Cp>While conventional email and password registration remains functional, incorporating sign-up options through global platforms like Google, Apple, and Facebook is always beneficial. Notably, \u003Cstrong>these platforms are commonly used for both sign-up and log-in\u003C\u002Fstrong> purposes in Korea as well.\u003C\u002Fp>\u003Cp>Beyond the established global services, which local platforms should be your priority? Korean companies often integrate, but are not limited to, these specific local services:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Ca href=\"https:\u002F\u002Fwww.kakaocorp.com\u002Fpage\u002Fservice\u002Fservice\u002FKakaoTalk?lang=en\" rel=\"noopener noreferrer nofollow\">\u003Cstrong>\u003Cu>Kakaotalk\u003C\u002Fu>\u003C\u002Fstrong>\u003C\u002Fa>\u003Cstrong>, \u003C\u002Fstrong>an “all-in-one” messenger app.\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Fwww.navercorp.com\u002Fen\u002Fcompany\u002Fabout\" rel=\"noopener noreferrer nofollow\">\u003Cstrong>\u003Cu>Naver\u003C\u002Fu>\u003C\u002Fstrong>\u003C\u002Fa>\u003Cstrong>, \u003C\u002Fstrong>an “all-in-one” website with different features, including blogs, payments, etc.\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Ftoss.im\u002Fen?gad_source=1&gad_campaignid=22309068389&gbraid=0AAAAADkNihBAPD3HCvPV8gFt2ZQ1RYBra&gclid=CjwKCAiAtLvMBhB_EiwA1u6_Pnz3LYovj65alTXT3k4KuIahapIfUQO-7GkLOORs4-t8QxvuRLWPIxoC_xoQAvD_BwE\" rel=\"noopener noreferrer nofollow\">\u003Cstrong>\u003Cu>Toss\u003C\u002Fu>\u003C\u002Fstrong>\u003C\u002Fa>\u003Cstrong>, \u003C\u002Fstrong>a fintech app whose service ranges from payment, banking and verification, all the way to investing.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Let’s take a look at the sign-up\u002Flog-in page of Rock to You. This reward application, known for its friendly, neighbourly feel, offers users several sign-up options, including KakaoTalk, Google, and Apple.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2026\u002F04\u002FRock-To-You-log-in-page.png\" class=\"kg-image\" alt=\"Rock To You log-in page.\" loading=\"lazy\" width=\"1200\" height=\"1200\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2026\u002F04\u002FRock-To-You-log-in-page.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2026\u002F04\u002FRock-To-You-log-in-page.png 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2026\u002F04\u002FRock-To-You-log-in-page.png 1200w\" sizes=\"(min-width: 720px) 720px\">\u003Cfigcaption>Rock To You login page.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp>Now, let's explore other categories. \u003Ca href=\"https:\u002F\u002Foutstanding.kr\u002F\" rel=\"noopener noreferrer nofollow\">\u003Cu>Outstanding\u003C\u002Fu>\u003C\u002Fa>, a Korean online news outlet that focuses on startup and tech industry trends, also offers several log-in options: the traditional email and password method, as well as integration with Google, Facebook, and Kakao platforms.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2026\u002F04\u002FOutstanding-log-in-page.png\" class=\"kg-image\" alt=\"Outstanding login page.\" loading=\"lazy\" width=\"1200\" height=\"1200\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2026\u002F04\u002FOutstanding-log-in-page.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2026\u002F04\u002FOutstanding-log-in-page.png 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2026\u002F04\u002FOutstanding-log-in-page.png 1200w\" sizes=\"(min-width: 720px) 720px\">\u003Cfigcaption>Outstanding login page.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp>One last example before we move on. This time, let’s explore e-commerce. \u003Ca href=\"https:\u002F\u002Fm.a-bly.com\u002F\" rel=\"noopener noreferrer nofollow\">\u003Cu>A-bly\u003C\u002Fu>\u003C\u002Fa> is a Korean fashion platform that is widely used by young women. While A-bly initially focused on selling fashion items and perfumes, it has gradually broadened its product range to include categories that appeal to women, such as food and various lifestyle items. Similar to the previous examples, it has integrated multiple sign-in options like Kakao, Apple, Naver, and Facebook, as shown below.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2026\u002F04\u002FA-bly-log-in-page-1.png\" class=\"kg-image\" alt=\"A-bly login page.\" loading=\"lazy\" width=\"600\" height=\"600\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2026\u002F04\u002FA-bly-log-in-page-1.png 600w\">\u003Cfigcaption>A-bly login page.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp>Integrating every platform simultaneously might not be feasible. As the examples show, different companies use different ones and that’s completely fine. The key point here is \u003Cstrong>to offer multiple login options.\u003C\u002Fstrong>\u003C\u002Fp>\u003Ch2 id=\"%F0%9F%92%B3-point-4-favor-local-payment-systems\">💳 Point 4: Favor local payment systems\u003C\u002Fh2>\u003Cp>Your primary goals are revenue and profit. But users must be able to easily spend money on your product or service for you to succeed. Especially for B2C platforms, a robust local payment system is non-negotiable if you really want users to complete their journeys.\u003C\u002Fp>\u003Cp>Many international companies might ask:\u003Cstrong> “Wouldn’t PayPal work? What about N26, Revolut, or Stripe?”\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The answer is, unfortunately, no. While PayPal might occasionally be used for international transactions, it is generally not an option if you are selling products to Korean users. There are many reasons behind it, such as complex regulatory requirements about financial services, but the main reason is that certain international platforms might not be available in Korea or favored by its users.\u003C\u002Fp>\u003Cp>These are the most widely used domestic payment methods you should consider:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Ca href=\"https:\u002F\u002Fwww.navercorp.com\u002Fen\u002Fservice\u002Ffintech\" rel=\"noopener noreferrer nofollow\">\u003Cstrong>\u003Cu>Naver Pay\u003C\u002Fu>\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Fwww.kakaocorp.com\u002Fpage\u002Fservice\u002Fservice\u002FKakaoPay?lang=en\" rel=\"noopener noreferrer nofollow\">\u003Cstrong>\u003Cu>Kakao Pay\u003C\u002Fu>\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Ftoss.im\u002Fen?gad_source=1&gad_campaignid=22309068389&gbraid=0AAAAADkNihBAPD3HCvPV8gFt2ZQ1RYBra&gclid=CjwKCAiAtLvMBhB_EiwA1u6_PrblwC-Riv8e_FIFZKraNnJvr0E1YD4DA4A2TpWwtTHIse0PeiR9WxoCFxkQAvD_BwE\" rel=\"noopener noreferrer nofollow\">\u003Cstrong>\u003Cu>Toss\u003C\u002Fu>\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fli>\u003Cli>Mobile carrier billing through platforms like \u003Cstrong>\u003Ca href=\"https:\u002F\u002Fkcp.co.kr\u002Feng\u002Fservice\">NHN KCP\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>If your brand is B2B, payment and tax obligations work a bit differently. If you have a legally registered office in Korea, you should be able to issue a legally required electronic tax invoice called 세금계산서 (se-geum-gye-san-seo) for Value-Added Tax (VAT) deductions. If you do not have a local office, your client will have to issue the necessary documentation for tax purposes. However, due to the complexity of corporate tax law, I recommend checking with your Korean legal or accounting counterpart for definitive guidance.\u003C\u002Fp>\u003Cp>Above all, if you are trying to sell some sort of service online, there is a registration that you have to do called “\u003Cstrong>통신판매업신고\u003C\u002Fstrong>”, which can be translated as “Mail-Order Business Registration Certificate” or “\u003Cstrong>Online Sales Certificate\u003C\u002Fstrong>”. You can look up the process online; it’s quite simple.\u003C\u002Fp>\u003Ch2 id=\"%F0%9F%94%8D-3-brand-examples-in-practice\">🔍 3 brand examples in practice\u003C\u002Fh2>\u003Cp>Let's see how these four principles play out in practice across different industries.\u003C\u002Fp>\u003Ch3 id=\"%F0%9F%92%B3-fintech-concise-ctas-win\">💳 Fintech: Concise CTAs win\u003C\u002Fh3>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2026\u002F04\u002FToss--Left----Kakao-Pay--Right-.png\" class=\"kg-image\" alt=\"Toss (Left) & Kakao Pay screenshots (Right).\" loading=\"lazy\" width=\"1722\" height=\"1160\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2026\u002F04\u002FToss--Left----Kakao-Pay--Right-.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2026\u002F04\u002FToss--Left----Kakao-Pay--Right-.png 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2026\u002F04\u002FToss--Left----Kakao-Pay--Right-.png 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2026\u002F04\u002FToss--Left----Kakao-Pay--Right-.png 1722w\" sizes=\"(min-width: 720px) 720px\">\u003Cfigcaption>Toss (left) & Kakao Pay (right).\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp>Let’s have a look at the UX of two of the fintech platforms we've mentioned above: \u003Cstrong>Toss\u003C\u002Fstrong> and \u003Cstrong>KakaoPay\u003C\u002Fstrong>. If you check their CTA buttons, you'll notice \u003Cstrong>the text is very concise\u003C\u002Fstrong>. A common variation involves adding \u003Cstrong>-하기\u003C\u002Fstrong> (e.g., 방문하기 - \"to visit\") to the verb, while other CTAs simply use the base verb (e.g., 송금 - \"to send\"). Feel free to use either style, as long as you ensure the resulting text fits the design constraints.\u003C\u002Fp>\u003Ch3 id=\"%E2%9C%88%EF%B8%8F-travel-functionality-convenience\">✈️ Travel: Functionality & convenience\u003C\u002Fh3>\u003Cp>\u003Cstrong>Airbnb\u003C\u002Fstrong> is an app that is well-known, especially for those who are not fond of hotels! In my experience, it is also \u003Cstrong>one of the best-localized apps for the Korean market\u003C\u002Fstrong>, both in copy and in functional design. Take a look at the pink button on the activity page and the rooms page:\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2026\u002F04\u002FAirbnb-s-Homes-page--and-Experiences-page.png\" class=\"kg-image\" alt=\"Screenshots of Airbnb’s Homes and Experiences pages.\" loading=\"lazy\" width=\"1722\" height=\"1160\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2026\u002F04\u002FAirbnb-s-Homes-page--and-Experiences-page.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2026\u002F04\u002FAirbnb-s-Homes-page--and-Experiences-page.png 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2026\u002F04\u002FAirbnb-s-Homes-page--and-Experiences-page.png 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2026\u002F04\u002FAirbnb-s-Homes-page--and-Experiences-page.png 1722w\" sizes=\"(min-width: 720px) 720px\">\u003Cfigcaption>Airbnb’s Homes and Experiences pages.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp>The CTAs are, again, super concise: \u003Cstrong>예약 가능 여부 보기 (‘Check Availability’ in English) and 날짜 표시 (‘Show dates’ in English).\u003C\u002Fstrong> As previously noted, the most effective practice for these CTAs is to conclude with a verb or the Korean grammatical forms \u003Cstrong>-하기 \u002F -기\u003C\u002Fstrong>, a pattern which Airbnb's CTA strings effectively follow.\u003C\u002Fp>\u003Cp>The Korean travel app \u003Ca href=\"https:\u002F\u002Fnol.yanolja.com\u002F\" rel=\"noopener noreferrer nofollow\">\u003Cstrong>\u003Cu>NOL\u003C\u002Fu>\u003C\u002Fstrong>\u003C\u002Fa> (Yanolja's travel booking platform) is another super app that offers extensive services like flights, hotels, and tours for both domestic and international travelers. The app's payment screen is \u003Cstrong>highly convenient, offering more options\u003C\u002Fstrong> than competitors like Airbnb, including local platforms like Naver, Kakao, and Toss.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2026\u002F04\u002FNOL-main-screen-and-payment-screen-.png\" class=\"kg-image\" alt=\"Screenshot of NOL's main screen and payment page.\" loading=\"lazy\" width=\"1722\" height=\"1160\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2026\u002F04\u002FNOL-main-screen-and-payment-screen-.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2026\u002F04\u002FNOL-main-screen-and-payment-screen-.png 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2026\u002F04\u002FNOL-main-screen-and-payment-screen-.png 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2026\u002F04\u002FNOL-main-screen-and-payment-screen-.png 1722w\" sizes=\"(min-width: 720px) 720px\">\u003Cfigcaption>NOL's main screen and payment page.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp>All these case studies prove that \u003Cstrong>offering familiar services in one centralized platform incentivizes Korean users to stay\u003C\u002Fstrong>. Given that most Koreans find speed and convenience important, this is your product's competitive advantage over other international platforms that fail to do so.\u003C\u002Fp>\u003Ch2 id=\"%E2%9C%94%EF%B8%8F-a-tool-that-rises-to-the-occassion\">✔️ A tool that rises to the occassion\u003C\u002Fh2>\u003Cp>If you have made it this far, you already know \u003Cstrong>Korea is not a market you can wing\u003C\u002Fstrong>. It requires real commitment to localization, \u003Cstrong>and tools that work for you\u003C\u002Fstrong>. Concise copy respects how Korean users actually read and interact with their apps, a smooth sign-up flow with familiar local options signals that you understand the market, and local payment methods tell users you are here for real, not just testing the waters. You'll also need a glossary and style guide to help your team sound natural and stay on-brand. \u003C\u002Fp>\u003Cp>Localazy offers you all the features to comply with the high standards of Korean users: from a \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Fstyle-guide\">\u003Cstrong>Style Guide\u003C\u002Fstrong>\u003C\u002Fa> that you can apply across all your projects (whether you use \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdocs\u002Fgeneral\u002Flocalazy-ai\">AI\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fterm\u002Fprofessional-translation-services\">human translation\u003C\u002Fa> or a mix of both) to a glossary to keep your copy tight, an easy-to-use UI to onboard your team, and \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Fautomations\">\u003Cstrong>Automations\u003C\u002Fstrong>\u003C\u002Fa> to update and sync your Korean workflow cleanly. \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fregister\">Try it out for free\u003C\u002Fa> today or \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Flocalazy-meeting\">drop the team a line\u003C\u002Fa> if you need assistance for your project.\u003C\u002Fp>","public","none","2026-04-04T10:07:37.000+02:00",[1967],{"id":1839,"name":1840,"slug":1841,"profile_image":1842,"cover_image":8,"bio":1968,"website":1969,"location":1970,"facebook":8,"twitter":8,"meta_title":8,"meta_description":8,"url":1971},"Trilingual localization specialist and founder of Barkos. I work with companies worldwide to create culture-driven UX and brand content experiences for the Korean market.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjoannechaewonkim\u002F","Seoul, South Korea","https:\u002F\u002Fghost.localazy.com\u002Fauthor\u002Fjoanne-kim\u002F",[1973,1976,1979,1982,1988,1993,1998,2003,2008,2013,2018,2023,2029,2034],{"id":1974,"name":1849,"slug":1850,"description":1849,"feature_image":8,"visibility":1963,"og_image":8,"og_title":8,"og_description":8,"twitter_image":8,"twitter_title":8,"twitter_description":8,"meta_title":8,"meta_description":8,"codeinjection_head":8,"codeinjection_foot":8,"canonical_url":8,"accent_color":8,"url":1975},"60a37fc7cf7b6a0001d1f0d8","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Flocales\u002F",{"id":1977,"name":1853,"slug":1854,"description":8,"feature_image":8,"visibility":1963,"og_image":8,"og_title":8,"og_description":8,"twitter_image":8,"twitter_title":8,"twitter_description":8,"meta_title":8,"meta_description":8,"codeinjection_head":8,"codeinjection_foot":8,"canonical_url":8,"accent_color":8,"url":1978},"667327be34f1ce00011a1209","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fapp-localization\u002F",{"id":1980,"name":1856,"slug":1857,"description":8,"feature_image":8,"visibility":1963,"og_image":8,"og_title":8,"og_description":8,"twitter_image":8,"twitter_title":8,"twitter_description":8,"meta_title":8,"meta_description":8,"codeinjection_head":8,"codeinjection_foot":8,"canonical_url":8,"accent_color":8,"url":1981},"61b8600ddf4bcb00010bc974","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fux\u002F",{"id":1983,"name":1984,"slug":1985,"description":1986,"feature_image":8,"visibility":1963,"og_image":8,"og_title":8,"og_description":8,"twitter_image":8,"twitter_title":8,"twitter_description":8,"meta_title":8,"meta_description":8,"codeinjection_head":8,"codeinjection_foot":8,"canonical_url":8,"accent_color":8,"url":1987},"60a37fc7cf7b6a0001d1f128","[DICT] CAT tool","term-11","CAT stands for Computer-aided Translation Tool, a type of software used to increase productivity during the translation process.","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fterm-11\u002F",{"id":1989,"name":1990,"slug":1991,"description":1889,"feature_image":8,"visibility":1963,"og_image":8,"og_title":8,"og_description":8,"twitter_image":8,"twitter_title":8,"twitter_description":8,"meta_title":8,"meta_description":8,"codeinjection_head":8,"codeinjection_foot":8,"canonical_url":8,"accent_color":8,"url":1992},"68dd38da63350c0001d6082e","[DICT] Character encoding","term-417","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fterm-417\u002F",{"id":1994,"name":1995,"slug":1996,"description":1908,"feature_image":8,"visibility":1963,"og_image":8,"og_title":8,"og_description":8,"twitter_image":8,"twitter_title":8,"twitter_description":8,"meta_title":8,"meta_description":8,"codeinjection_head":8,"codeinjection_foot":8,"canonical_url":8,"accent_color":8,"url":1997},"68f0e5c763350c0001d60eab","[DICT] Style guide","term-288","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fterm-288\u002F",{"id":1999,"name":2000,"slug":2001,"description":1921,"feature_image":8,"visibility":1963,"og_image":8,"og_title":8,"og_description":8,"twitter_image":8,"twitter_title":8,"twitter_description":8,"meta_title":8,"meta_description":8,"codeinjection_head":8,"codeinjection_foot":8,"canonical_url":8,"accent_color":8,"url":2002},"6557c737047091000194210a","[DICT] Professional Translation","term-138","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fterm-138\u002F",{"id":2004,"name":2005,"slug":2006,"description":1928,"feature_image":8,"visibility":1963,"og_image":8,"og_title":8,"og_description":8,"twitter_image":8,"twitter_title":8,"twitter_description":8,"meta_title":8,"meta_description":8,"codeinjection_head":8,"codeinjection_foot":8,"canonical_url":8,"accent_color":8,"url":2007},"65379e500470910001941417","[DICT] UX","term-134","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fterm-134\u002F",{"id":2009,"name":2010,"slug":2011,"description":1940,"feature_image":8,"visibility":1963,"og_image":8,"og_title":8,"og_description":8,"twitter_image":8,"twitter_title":8,"twitter_description":8,"meta_title":8,"meta_description":8,"codeinjection_head":8,"codeinjection_foot":8,"canonical_url":8,"accent_color":8,"url":2012},"68876f0b63350c0001d5d46b","[DICT] Software localization","term-337","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fterm-337\u002F",{"id":2014,"name":2015,"slug":2016,"description":1945,"feature_image":8,"visibility":1963,"og_image":8,"og_title":8,"og_description":8,"twitter_image":8,"twitter_title":8,"twitter_description":8,"meta_title":8,"meta_description":8,"codeinjection_head":8,"codeinjection_foot":8,"canonical_url":8,"accent_color":8,"url":2017},"60a37fc7cf7b6a0001d1f15d","[DICT] 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