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Team","localazy-team","https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2022\u002F11\u002FLogo-Gradient.png","How to choose the right languages to prioritize when expanding globally","how-to-choose-the-right-languages-to-translate-to-when-expanding-globally","2025-06-05T20:09:20.000+02:00","2025-06-03T08:36:00.000+02:00","https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F06\u002FRight-language.png",[1871,1872],{"id":319,"created_on":1762,"status":8,"label":217,"slug":1763,"on_index_page":17},{"id":336,"created_on":1762,"status":8,"label":1873,"slug":1874,"on_index_page":15},"Product Management","product-management",[1876,1894,1904,1920,1935,1942,1951],{"id":1877,"status":8,"owner":1878,"created_on":1879,"title":1880,"excerpt":1881,"content":1882,"slug":1883,"meta_title":1752,"meta_description":1752,"canonical":1752,"related_terms":1884},184,"ceebb166-1990-467a-a514-56e71dfcf7a4","2024-07-25T14:13:54.000Z","Expansion ","The growth process of the reach of a company outside of its native market or original intended audience. ","Expansion refers to the process by which a company grows its operations, increases its market reach, and grows its profitability. Expansion can come in multiple forms, including opening new locations, launching new products or services, entering new markets, acquiring other businesses, etc.\n\nEffective business expansion involves careful planning, market research, and strategic decision-making to ensure sustainable growth and long-term success. Often, expansion also involves the growth of reach for a company within its native market but towards broader audiences.\n\nObviously, the purpose of the expansion is to increase sales of existing products or services in new markets through marketing efforts, localization, adaptation, and a relevant pricing strategy. Such a concept is closely related to internationalization, which includes adapting a product for its use for an international user base.\n\n> ***Note:** This is not to be confused with [internationalization (i18n)](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Finternationalization) as the technical process of preparing software for the localization into multiple locales.*","expansion",[1885,1886,1889,1891],{"id":5,"slug":1763},{"id":1887,"slug":1888},268,"glocalization",{"id":13,"slug":1890},"globalization",{"id":1892,"slug":1893},79,"internationalization",{"id":13,"status":8,"owner":1895,"created_on":1896,"title":1897,"excerpt":1898,"content":1899,"slug":1890,"meta_title":1752,"meta_description":1752,"canonical":1752,"related_terms":1900},"2bac48a8-b362-482f-b574-3bc71dca4c5b","2026-05-12T07:09:22.000Z","Globalization","The process of preparing a product for international use.","Globalization is a process in which companies prepare for international influence or start operating in an international scale. It involves designing and developing applications that function for multiple cultures. The process of globalization is a vital part of making the product ready for global use by concept and should be integrated when the business and product development strategies are being conceived.\n\nIn the case of mobile app developement, thinking about globalization from the very start will save you difficulties connected with rewriting the code and redesigning the UX, but that is not all. It is always a good idea to think about globalization before you even start with the development to find out whether your mobile app is viable for it or not.\n\nGlobalization has profound impacts on how companies operate, how cultures interact, and how economies grow. It drives innovation, opens up new markets, and creates opportunities for collaboration and competition on a worldwide stage.\n\n## 🌍 Key points about globalization: \n\n* Globalization facilitates the selling of goods, services, and the flow of capital, and labor across international borders, contributing to global economic interdependence and growth.\n* It encourages the exchange of cultural ideas, values, and practices, leading to greater cultural diversity and mutual understanding.\n* Businesses can expand into international markets, accessing new customer bases and growth opportunities, driving global trade.\n* While globalization offers numerous benefits, it also presents challenges such as economic inequality, cultural homogenization, and environmental impacts.\n\nUnderstanding and prioritizing globalization is essential for enabling individuals and organizations to access global opportunities and broaden their reach beyond native borders.\n\n> *Other concepts closely related to globalization are [internationalization](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Finternationalization\u002F) and [expansion](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fexpansion\u002F).*",[1901,1902,1903],{"id":5,"slug":1763},{"id":1892,"slug":1893},{"id":1877,"slug":1883},{"id":436,"status":8,"owner":1895,"created_on":1905,"title":1906,"excerpt":1907,"content":1908,"slug":1909,"meta_title":1752,"meta_description":1752,"canonical":1752,"related_terms":1910},"2026-05-12T07:09:23.000Z","QA - Quality Assurance","The process of verifying that a localized product accurately delivers its intended functions to the end-user.","Quality assurance is the process of verifying that a product or service is up to standard and discovering whether it meets customer needs. Through the QA process, documentation is provided and tests are performed to detect differences between the original product being translated and its localized version. Information gleaned from these tests becomes a vital part of verifying that the released localized product can accurately deliver its intended function to the end-user.\n\nQuality assurance and testing are performed before any expensive product development actions are taken to avoid getting unpleasant surprises. To maintain high standards, it is good practice to involve quality assurance at all stages of the translation process by writing a quality plan, setting milestones, and testing.\n\n### 🔍 QA in localization\n\nQuality assurance in localization covers both functional checks and linguistic quality reviews. They make sure localized products are not only technically sound but also clear, consistent, and natural for the end user. Key areas of QA in localization include: \n\n* 🛠️ [**Localization QA**](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Flocalization-quality-assurance \"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Flocalization-quality-assurance\") - Focuses on whether the product works as expected after translation. This involves checking layouts, placeholders, character encoding, and ensuring that translated text displays correctly without breaking the interface.\n\n\n* 📝 [**Linguistic QA (LQA)**](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Flinguistic-quality-assurance) - Evaluates the quality of the translation itself. It verifies that terminology matches the approved glossary, that the style aligns with project guidelines, and that the text is culturally appropriate and easy to read in the target language.\n\nThese two stages complement each other: localization QA is concerned with functionality, while LQA ensures readability and cultural accuracy. Together, they confirm that end users get the same experience in the localized product as in the original.\n\n### ➡️ How Localazy handles QA\n\nSome preventative QA measures for translation and localization in Localazy are:\n\n* Defining a [Glossary of terms](\u002Fdocs\u002Fgeneral\u002Fhow-to-define-your-glossary).\n* Uploading [Context Screenshots](\u002Fdocs\u002Fgeneral\u002Fscreenshots).\n* Appointing [trusted translators and reviewers](\u002Fdocs\u002Fgeneral\u002Fdefining-user-roles).\n* Translation & review interface with built-in checks for placeholders, missing tags, etc.\n\nTogether, these measures give teams a structured way to maintain quality while speeding up localization. By combining automation with human review, Localazy helps ensure that localized products are both accurate and reliable.\n\n> *Learn more about QA checks [in our docs](https:\u002F\u002Flocalazy.com\u002Fdocs\u002Fgeneral\u002Fqa-checks\u002F).*","qa-quality-assurance",[1911,1912,1914,1917],{"id":5,"slug":1763},{"id":428,"slug":1913},"continuous-improvement",{"id":1915,"slug":1916},282,"linguistic-quality-assurance",{"id":1918,"slug":1919},306,"localization-quality-assurance",{"id":1921,"status":8,"owner":1922,"created_on":1923,"title":1924,"excerpt":1925,"content":1926,"slug":1927,"meta_title":1752,"meta_description":1752,"canonical":1752,"related_terms":1928},134,"562275e3-c1f6-48fa-ae16-dc81789ee6e0","2023-10-24T10:37:04.000Z","UX","The process in which a user interacts with a digital product or service. ","User Experience (UX) is crucial to understand the needs, wants and limitations of customers during their journey with a product\u002Fservice. It aims to provide them with the most satisfactory experience possible.\n\nUser experience research encompasses all touch points of the user's interaction with a company and its products\u002Fservices, including:\n\n* Accessibility\n* Usability\n* Relevancy\n* Credibility\n\nUX -not to be mistaken with User Interface (UI)- is a subjective quality whose effectiveness can be tested with different standards and procedures, as usability or A\u002FB testing.\n\nIt involves the whole customer journey, thus including several areas of action like product management, user & interaction design, content management and information architecture, among many others.\n\n> *To learn more about UX, check out [our articles](https:\u002F\u002Flocalazy.com\u002Ftags\u002Fux\u002F) about the topic on the Localazy blog.*","ux",[1929,1932],{"id":1930,"slug":1931},237,"ui",{"id":1933,"slug":1934},287,"a-b-testing",{"id":291,"status":8,"owner":1895,"created_on":1936,"title":1937,"excerpt":1938,"content":1939,"slug":1940,"meta_title":7,"meta_description":7,"canonical":7,"related_terms":1941},"2022-03-17T12:22:55.000Z","Locale","In software, the term locale refers to the set of parameters defining a language environment. ","Locales are used to define the user's language, region, and other interface preferences (like time zones, date formats, or currencies) to facilitate communication.\n\nUsing the appropiate locale is key to enhance [UX](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fux) and deploy an effective [i18n](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Finternationalization) strategy. \n\nLocales are identified with:\n- **A language code** for each language variety (i.e. fr for French, de for German or ja for Japanese). \n- **A region code**, in case differentiation is needed, like es_MX for Mexican Spanish, en_AU for Australian English or it_CH for Swiss Italian.\n\nClassification of locales is governed by the [ISO 639](https:\u002F\u002Fwww.iso.org\u002Fiso-639-language-code) standard.\n\n*See the available Localazy's [locale guides](https:\u002F\u002Flocalazy.com\u002Ftags\u002Flocales) in our blog.*","locale",[],{"id":937,"status":8,"owner":1895,"created_on":1936,"title":1943,"excerpt":1944,"content":1945,"slug":1946,"meta_title":7,"meta_description":7,"canonical":7,"related_terms":1947},"CI","CI can stand for Continuous Integration or Continuous Improvement. What is the difference?","CI can stand for Continuous Integration or Continuous Improvement. \n\nWhat is the difference?\n\n+ [Continuous Improvement](\u002Fdictionary\u002Fcontinuous-improvement\u002F) in Organizational Management\n+ [Continuous Integration](\u002Fdictionary\u002Fcontinuous-integration\u002F) in Software Development","ci",[1948,1949],{"id":428,"slug":1913},{"id":378,"slug":1950},"continuous-integration",{"id":1952,"status":8,"owner":1953,"created_on":1954,"title":1955,"excerpt":1956,"content":1957,"slug":1958,"meta_title":1752,"meta_description":1752,"canonical":1752,"related_terms":1959},312,"a5e46ee7-1f50-4f81-ae2d-68a664c76aa2","2026-05-12T07:09:25.000Z","Go-to-market strategy (GTM)","A plan that outlines how a product will be launched, promoted, and delivered to its target audience.","A go-to-market (GTM) strategy is a structured plan that outlines how a company will launch a product, service, or feature it into the market. It defines the target audience, positioning, messaging, channels, and timing to ensure the product reaches the right people in the right way.\n\nA GTM strategy typically includes research on customer needs, market trends, pricing, sales tactics, and promotional efforts. It's used not only for new products but also when entering new regions or adapting offerings for new audiences.\n\nWhen launching globally, localization becomes a key part of the GTM plan. For example, a SaaS company expanding from the U.S. into Japan would need to localize its product UI, adapt pricing models to local expectations, and create culturally relevant marketing campaigns so that the launch feels native, not foreign.\n\n### 🔍 Key points about a GTM strategy:\n\n* Defines how and where to launch a product\n* Supports expansion into new markets or regions\n* Aligns marketing, sales, product, and support teams\n* Involves research on market needs, customer segments, and competitors\n* Includes localization to better personalize messaging and user experience for local audiences\n\nA strong go-to-market strategy leads to a launch with impact. When localization is built into your GTM plan from the start, you can adapt your entire product experience to meet users where they are. That’s what turns a global launch into lasting growth.","go-to-market-strategy",[1960,1961,1962,1964,1966],{"id":1887,"slug":1888},{"id":13,"slug":1890},{"id":101,"slug":1963},"gilt",{"id":456,"slug":1965},"g11n",{"id":1877,"slug":1883},"International expansion starts with smart market selection. Learn a data‑driven framework for deciding which languages to translate first, based on market size, CAC, and ROI.","\u003Cp>If you want to establish yourself as a global brand, you can’t just rely on English. While English is still the most common lingua franca, only \u003Ca href=\"https:\u002F\u002Fwww.babbel.com\u002Fen\u002Fmagazine\u002Fhow-many-people-speak-english-and-where-is-it-spoken#:~:text=inhabitants%2C%201,In%20addition%20to%20being\" rel=\"noopener noreferrer nofollow\">20% of the global population speaks it\u003C\u002Fa>, and \u003Cstrong>just 5% natively\u003C\u002Fstrong>. Building multilingualism into your strategy is simply essential if your aim is to scale internationally.\u003C\u002Fp>\u003Cp>You’re leaving money on the table if you don’t: \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002F4-key-findings-that-confirm-you-need-to-go-multilingual-for-global-reach-in-2024\" rel=\"noopener noreferrer nofollow\">76% of consumers prefer purchasing products\u003C\u002Fa> with information in their native language, and\u003Cstrong> 40% will never buy from websites in other languages\u003C\u002Fstrong>. The first step is to decide which languages to prioritize and how to do it. This requires a data-driven strategic framework. In this guide, we'll take you through the steps needed to develop it.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F06\u002F76.png\" class=\"kg-image\" alt loading=\"lazy\" width=\"1200\" height=\"842\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2025\u002F06\u002F76.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2025\u002F06\u002F76.png 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F06\u002F76.png 1200w\" sizes=\"(min-width: 720px) 720px\">\u003Cfigcaption>Source: \u003Ca href=\"https:\u002F\u002Fcsa-research.com\u002FBlogs-Events\u002FCSA-in-the-Media\u002FPress-Releases\u002FConsumers-Prefer-their-Own-Language\">CSA Research\u003C\u002Fa>.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 id=\"step-1-identify-target-markets\">📍 Step 1: Identify target markets \u003Ca class=\"markdownit-header-anchor\" href=\"#step-1-identify-target-markets\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>Market selection is the compass that should guide your language strategy. Before evaluating languages, \u003Cstrong>you need to define your global ambitions and pinpoint \u003Cem>where\u003C\u002Fem> to compete\u003C\u002Fstrong> by analyzing four pillars: economic viability, cultural alignment, strategic fit, and regulatory complexity.\u003C\u002Fp>\u003Ch3 id=\"economic-viability\">Economic viability \u003Ca class=\"markdownit-header-anchor\" href=\"#economic-viability\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>Economic indicators, such as GDP growth, disposable income, and digital adoption rates, highlight markets with scalable demand. \u003Cstrong>Don’t just look at the present: think about the future as well\u003C\u002Fstrong>. For example, if you’re in e-commerce, looking at \u003Ca href=\"https:\u002F\u002Fwww.shopify.com\u002Fblog\u002Fglobal-ecommerce-sales?term=&adid=732988890702&campaignid=19724533104&utm_medium=cpc&utm_source=google&gad_source=1&gad_campaignid=19724533104&gbraid=0AAAAAC3Mv89UA7eZptdCLjQPgK07fja5U&gclid=CjwKCAjwl_XBBhAUEiwAWK2hzufgVG43irGtBqdBx-czFqkfMkPyjU2NxH_Mgz6oQHMcYAWAkIrabBoCFDIQAvD_BwE\">where the market is growing fastest\u003C\u002Fa> will help you identify more effective opportunities than just targeting the biggest market right now.\u003C\u002Fp>\u003Cp>➡️ When you size up a new market, layer a few more leading indicators on top of GDP, disposable income, and digital‑adoption stats:\u003C\u002Fp>\u003C!--kg-card-begin: markdown-->\u003Ctable>\n\u003Cthead>\n\u003Ctr>\n\u003Cth>Indicator\u003C\u002Fth>\n\u003Cth>Why it matters\u003C\u002Fth>\n\u003Cth>Quick ways to pull the data\u003C\u002Fth>\n\u003C\u002Ftr>\n\u003C\u002Fthead>\n\u003Ctbody>\n\u003Ctr>\n\u003Ctd>E‑commerce share of total retail\u003C\u002Ftd>\n\u003Ctd>A high (and fast‑rising) online retail percentage shows consumers are already comfortable buying digitally, so localization pays off sooner.\u003C\u002Ftd>\n\u003Ctd>UNCTAD B2C E‑commerce Index, Statista, Euromonitor Retail Reports\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd>Internet & smartphone penetration\u003C\u002Ftd>\n\u003Ctd>The deeper the 4G\u002F5G and smartphone reach, the larger your total addressable online audience.\u003C\u002Ftd>\n\u003Ctd>GSMA Mobile Economy, ITU Data Hub\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd>Digital payment adoption\u003C\u002Ftd>\n\u003Ctd>Card‑on‑file and e‑wallet usage (PayPal, Apple Pay, PIX, UPI...) signals lower checkout friction and higher conversion.\u003C\u002Ftd>\n\u003Ctd>World Bank Global Findex, local central bank bulletins\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd>Logistics Performance Index (LPI)\u003C\u002Ftd>\n\u003Ctd>A country with efficient last‑mile delivery keeps shipping times and costs down, which impacts e-commerce satisfaction.\u003C\u002Ftd>\n\u003Ctd>World Bank LPI dashboard\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd>Cost of acquisition (average CPC\u002FCPM)\u003C\u002Ftd>\n\u003Ctd>Markets with rising demand \u003Cem>and\u003C\u002Fem> relatively low ad costs let you win customers profitably while competition is still light.\u003C\u002Ftd>\n\u003Ctd>Meta Ads Library, Google Keyword Planner, Similarweb\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd>Middle class growth rate\u003C\u002Ftd>\n\u003Ctd>A swelling middle class boosts disposable income and purchase frequency over the next three to five years – perfect for scaling.\u003C\u002Ftd>\n\u003Ctd>World Data Lab, Brookings Global Middle Class report\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd>Currency & inflation stability\u003C\u002Ftd>\n\u003Ctd>Wild swings in FX or inflation can erase margins. Stable macro conditions reduce pricing risk.\u003C\u002Ftd>\n\u003Ctd>IMF World Economic Outlook, OECD data\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>\n\u003C!--kg-card-end: markdown-->\u003Cp>\u003Cstrong>Weave two or three of these metrics into your decision framework\u003C\u002Fstrong> and you’ll get a sharper, forward‑looking picture of where localization dollars will compound fastest, rather than just chasing the biggest GDP today.\u003C\u002Fp>\u003Cblockquote>\u003Cstrong>📝 Pro tip: \u003C\u002Fstrong>Check your own analytics first. If you’re already getting organic traffic and conversions from a country you’ve never targeted, that’s real‑world proof of demand. Layer the indicators above on that signal to confirm viability and size the upside.\u003C\u002Fblockquote>\u003Ch3 id=\"cultural-alignment\">Cultural alignment \u003Ca class=\"markdownit-header-anchor\" href=\"#cultural-alignment\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>Understanding whether there’s market for your product goes beyond just economic factors. \u003Cstrong>Your product or services need to have a cultural fit with local behaviors\u003C\u002Fstrong>. Walmart has \u003Ca href=\"https:\u002F\u002Fecomclips.com\u002Fblog\u002Fwhy-walmart-failed-in-europe-what-went-wrong-in-germany\u002F\" rel=\"noopener noreferrer nofollow\">struggled to expand into several countries\u003C\u002Fa> due to a disconnect between how local consumers like to shop vs. Walmart’s big box style stores.\u003C\u002Fp>\u003Cp>Understanding the local culture can be helped greatly by \u003Cstrong>finding a partner in the local market\u003C\u002Fstrong>, as you can use\u003Cstrong> \u003C\u002Fstrong>their existing knowledge and brand recognition to ensure you’re making the right moves when entering it.\u003C\u002Fp>\u003Ch3 id=\"strategic-fit\">Strategic fit \u003Ca class=\"markdownit-header-anchor\" href=\"#strategic-fit\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>You need to ensure that \u003Cstrong>you have the resources available to support an international expansion\u003C\u002Fstrong>. You need to audit every department and aspect of your business. Is your marketing team ready to start campaigns focused on a new market? Are your customer service teams ready to provide support to a new market of customers who potentially speak a new language? Is your supply chain set up to service a new region?\u003C\u002Fp>\u003Cp>One thing that will help guide how many resources you might need to assign for an expansion is \u003Cstrong>understanding your competitor landscape\u003C\u002Fstrong>. The more established competitors in your target international market, the more resources it will likely take to break into that market.\u003C\u002Fp>\u003Cblockquote>Make sure to have enough resources available to support your expansion plans. For that, you'll need to conduct a thorough business audit\u003C\u002Fblockquote>\u003Ch3 id=\"regulatory-complexity\">Regulatory complexity \u003Ca class=\"markdownit-header-anchor\" href=\"#regulatory-complexity\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>Understanding regional laws and regulations is essential in guiding your international expansion plans. For instance, if the \u003Ca href=\"https:\u002F\u002Fhsp.com\u002Funderstanding-gdpr-and-its-impact-on-global-expansion\u002F\" rel=\"noopener noreferrer nofollow\">fundamentals of your business don’t comply with GDPR\u003C\u002Fa>, then expanding into the EU is going to be costly to make sure you’re compliant.\u003C\u002Fp>\u003Cp>You’ll need to \u003Cstrong>balance the costs complying with a region’s laws vs. their desirability as a market for your brand\u003C\u002Fstrong>. A country could have a lot of consumers who fit your ideal customer profile, but if they have \u003Ca href=\"https:\u002F\u002Fwww.trade.gov\u002Fcountry-commercial-guides\" rel=\"noopener noreferrer nofollow\">taxes that are unfavourable to foreign businesses\u003C\u002Fa>, then there might not be enough \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002FROI\">ROI\u003C\u002Fa> to justify expansion.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-width-wide\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F05\u002FMap.png\" class=\"kg-image\" alt loading=\"lazy\" width=\"1200\" height=\"842\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2025\u002F05\u002FMap.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2025\u002F05\u002FMap.png 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F05\u002FMap.png 1200w\" sizes=\"(min-width: 1200px) 1200px\">\u003C\u002Ffigure>\u003Ch2 id=\"step-2-gather-data-about-language-roi\">📊 Step 2: Gather data about language ROI \u003Ca class=\"markdownit-header-anchor\" href=\"#step-2-gather-data-about-language-roi\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>Not all languages offer equal returns. Prioritization requires balancing reach, revenue potential, and localization costs. Begin by mapping languages to your target markets and deciding \u003Cstrong>which languages are likely to give you the broadest reach\u003C\u002Fstrong>. 🔍 \u003C\u002Fp>\u003Cp>However, to really understand where the data is pointing for you before picking a language, you need to go deeper. \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fspanish-a-growing-language-in-the-business-world\u002F\">Tapping into the Spanish market\u003C\u002Fa> can have huge potential: it’s one of the most widely spoken languages in the world, with over half a billion native speakers. \u003Ca href=\"https:\u002F\u002Fhub.localazy.com\u002Fen\u002Flanguages\u002Fes-spanish\">Spanish\u003C\u002Fa> can give you penetration in Spain, Latin America, and a large number of consumers in the USA (\u003Ca href=\"https:\u002F\u002Fdata.census.gov\u002Ftable\u002FACSDT1Y2021.B16001?q=B16001:+LANGUAGE+SPOKEN+AT+HOME+BY+ABILITY+TO+SPEAK+ENGLISH+FOR+THE+POPULATION+5+YEARS+AND+OVER&g=010XX00US&moe=true&tid=ACSDT1Y2021.B16001\" rel=\"noopener noreferrer nofollow\">around 42 million Americans speak Spanish at home\u003C\u002Fa>). \u003Cstrong>But — which \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fdialect\">dialect\u003C\u002Fa> should you choose? \u003C\u002Fstrong>The Spanish of Spain (🇪🇸 Castilian Spanish) might be the original form, so that might make sense, but it has enough differences from Latin American variants that there could be issues connecting in those markets. Maybe, instead, you should localize into 🇲🇽 Mexican Spanish, which is by far the most spoken form of Spanish in the world.\u003C\u002Fp>\u003Cblockquote>When choosing the language that is likely to give you the broadest reach in a particular region, you need to consider the language habits and dialects preferred by your target customers\u003C\u002Fblockquote>\u003Cp>Being able to assess data like this is even more important when it comes to \u003Cstrong>countries with high levels of multilingualism\u003C\u002Fstrong>. 🇮🇳 \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Flocalization-for-the-indian-market-how-to-reach-users-from-the-most-populated-country-on-earth\u002F\">India is one of the fastest-growing economies in the world\u003C\u002Fa>, making it an attractive market for many companies looking to expand. However, \u003Ca href=\"https:\u002F\u002Fhub.localazy.com\u002Fen\u002Fregions\u002Fin-india\">with 22 official languages\u003C\u002Fa> and over 1,500 dialects spoken, international brands can struggle to talk to consumers in their own language in India. The most obvious choice would be to focus on \u003Ca href=\"https:\u002F\u002Fhub.localazy.com\u002Fen\u002Flanguages\u002Fhi\">Hindi\u003C\u002Fa>, as it’s not just the most spoken language in India, but also the third most spoken in the world. However, data has shown that non-native speakers of Hindi are becoming more resistant to having Hindi enforced on them, while Hindi speakers are more willing to shop on sites that are not in their native language. Plus, if your target audience in India is likely to speak English, it might be simpler and more cost-effective to use English localized for the Indian market.\u003C\u002Fp>\u003Ch3 id=\"how-to-divide-potential-languages-into-tiers\">How to divide potential languages into tiers \u003Ca class=\"markdownit-header-anchor\" href=\"#how-to-divide-potential-languages-into-tiers\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>For a macro-perspective of choosing the languages, break them down into tiers:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>🔑 Tier 1 (Core)\u003C\u002Fstrong>: Languages that are important for mature, sizeable markets. These could be languages that are relevant in countries that are likely to produce a high return on investment (such as \u003Ca href=\"https:\u002F\u002Fhub.localazy.com\u002Fen\u002Flanguages\u002Fde-german\">German\u003C\u002Fa> for \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fgerman-localization-fundamentals-enter-this-prosperous-european-market-with-confidence\u002F\">the German market\u003C\u002Fa> and \u003Ca href=\"https:\u002F\u002Fhub.localazy.com\u002Fen\u002Flanguages\u002Fzh-chinese\">Mandarin Chinese\u003C\u002Fa> for the majority of \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fchinese-support-for-your-product\u002F\">China\u003C\u002Fa>). They could also be languages that have a large amount of overlap, which could allow you to break into multiple markets (e.g., \u003Ca href=\"https:\u002F\u002Fhub.localazy.com\u002Fen\u002Flanguages\u002Fpt-portuguese\">Portuguese\u003C\u002Fa> for Portugal and \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Funlocking-the-brazilian-market-the-importance-of-accuracy-in-english-to-brazilian-portuguese-translation\u002F\">Brazil\u003C\u002Fa>).\u003C\u002Fli>\u003Cli>\u003Cstrong>✈️ Tier 2 (Emerging)\u003C\u002Fstrong>: These are high-growth markets where early entry secures you an advantage. For example, \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fentering-the-vietnamese-market-localize-to-convince-in-vietnam\u002F\">Vietnam has emerged\u003C\u002Fa> as one of the leaders of Southeast Asia’s growing tech economy, making \u003Ca href=\"https:\u002F\u002Fhub.localazy.com\u002Fen\u002Flanguages\u002Fvi-vietnamese\">Vietnamese\u003C\u002Fa> an interesting choice for expansion into that region.\u003C\u002Fli>\u003Cli>\u003Cstrong>🎯 Tier 3 (Strategic)\u003C\u002Fstrong>: critical under specific conditions. If your offering is inherently local or culture‑heavy —say, \u003Ca href=\"https:\u002F\u002Fhub.localazy.com\u002Fen\u002Flanguages\u002Fca-catalan\">Catalan\u003C\u002Fa> children’s books, \u003Ca href=\"https:\u002F\u002Fhub.localazy.com\u002Fen\u002Flanguages\u002Feu-basque\">Basque \u003C\u002Fa>tourism experiences, or a \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fdoing-business-in-quebec-bill-96-localization\u002F\">Québec\u003C\u002Fa>‑focused banking app— using the community’s own language isn’t optional; it’s a core value proposition that builds instant trust. Legal frameworks may also compel you to localize: Wales mandates \u003Ca href=\"https:\u002F\u002Fhub.localazy.com\u002Fen\u002Flanguages\u002Fcy-welsh\">Welsh\u003C\u002Fa> for many public services, Canada’s charter extends to \u003Ca href=\"https:\u002F\u002Fhub.localazy.com\u002Fen\u002Flanguages\u002Fiu-inuktitut\">Inuktitut\u003C\u002Fa> in northern territories, and app‑store guidelines increasingly require Indigenous‑language support. Even where regulation doesn’t force your hand, smaller‑language localization often sparks outsized goodwill; games translated into \u003Ca href=\"https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FMāori_language\">Māori\u003C\u002Fa> or Welsh, for example, earn raving fans and word‑of‑mouth PR disproportionate to the audience size.\u003C\u002Fli>\u003C\u002Ful>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F06\u002FLanguage-tiering.png\" class=\"kg-image\" alt loading=\"lazy\" width=\"1198\" height=\"560\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2025\u002F06\u002FLanguage-tiering.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2025\u002F06\u002FLanguage-tiering.png 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F06\u002FLanguage-tiering.png 1198w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Cp>As a rule of thumb, invest in Tier 3 languages when the target audience is tightly defined and high‑value, compliance demands it, or the potential brand‑equity lift clearly outweighs the localization cost. \u003Cstrong>Otherwise, concentrate early resources on Tier 1 and 2 languages\u003C\u002Fstrong>, which typically deliver faster, broader ROI.\u003C\u002Fp>\u003Cblockquote>➡️ For in-depth guides on specific languages and markets, check out \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ftags\u002Flocales\">our collection of locale guides\u003C\u002Fa>.\u003C\u002Fblockquote>\u003Ch2 id=\"step-3-map-your-localization-rollout-and-resource-plan\">🗺️ Step 3: Map your localization rollout and resource plan \u003Ca class=\"markdownit-header-anchor\" href=\"#step-3-map-your-localization-rollout-and-resource-plan\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>Once you have pinpointed the languages to prioritize and done your in-depth market and cultural research, you’re ready to start translating and localizing. 💪 But don’t try to do everything at once: taking a considered, strategic approach will make the process more efficient and effective.\u003C\u002Fp>\u003Ch3 id=\"planning-your-strategy\">Planning your strategy \u003Ca class=\"markdownit-header-anchor\" href=\"#planning-your-strategy\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>Before you get to flashy marketing, \u003Cstrong>you should start with the important customer touchpoints\u003C\u002Fstrong>, like your product pages, checkout process, and support channels. This goes beyond just translating these pages into your desired language. Different \u003Ca href=\"https:\u002F\u002Fwww.google.com\u002Furl?q=https:\u002F\u002Flocalazy.com\u002Fblog\u002Fmythbusters-localizing-to-different-languages-is-the-same-each-time&sa=D&source=docs&ust=1745233269739238&usg=AOvVaw2Ld99tUoiAnmMX5Kw9gQEm\" rel=\"noopener noreferrer nofollow\">regions and cultures can have different expectations\u003C\u002Fa> over how these processes should work and the tone of voice you need, so make sure to take UX into account.\u003C\u002Fp>\u003Cp>Once you have these core processes localized to a suitable standard, you can start thinking about your marketing and how your brand will be perceived in that location.This is something that can be greatly enhanced by the \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fwhy-and-how-to-provide-local-expertise-to-foreign-clients\u002F\" rel=\"noopener noreferrer nofollow\">help of local experts\u003C\u002Fa> who can understand the cultural implications of a translation.\u003C\u002Fp>\u003Cp>What might seem innocuous or make sense from a straight-up one-to-one translation might have connotations you might miss without local expertise, no matter how good AI writing and translation has become. German start-up \u003Cstrong>Kontool \u003C\u002Fstrong>ran into trouble when launching in Indonesia due to the \u003Ca href=\"https:\u002F\u002Fcoconuts.co\u002Fjakarta\u002Fnews\u002Fgerman-startup-kontool-sees-huge-swell-of-fans-from-indonesia-thanks-to-its-unique-name\u002F\" rel=\"noopener noreferrer nofollow\">name’s resemblance to vulgar slang\u003C\u002Fa>. Even bigger brands have had trouble: \u003Cstrong>Pepsi \u003C\u002Fstrong>declaring to Chinese customers that \u003Ca href=\"https:\u002F\u002Fwww.thedrum.com\u002Fnews\u002F2022\u002F10\u002F10\u002Flost-translation-10-times-brands-got-it-wrong-when-going-global\" rel=\"noopener noreferrer nofollow\">‘Pepsi brings your ancestors back from the grave’\u003C\u002Fa> rather than their intended slogan of ‘Come alive! You’re in the Pepsi generation’ is just scratching the surface.\u003C\u002Fp>\u003Cblockquote>Before you work on the flashy marketing, test the localized user experience in the chosen language. All the important touchpoints, like your product pages, checkout process, and support channels, should be aligned with the market's cultural expectations and habits\u003C\u002Fblockquote>\u003Ch3 id=\"resource-allocation-what-to-budget-besides-translation-fees\">Resource allocation: What to budget besides translation fees \u003Ca class=\"markdownit-header-anchor\" href=\"#resource-allocation-what-to-budget-besides-translation-fees\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>The amount of resources needed will be largely based on how different your target market’s language and culture is from your own. A European brand looking to expand into another European country will likely have enough shared cultural touchpoints that it could take minimal resources beyond translations. But that same company would likely need to invest more resources when looking to expand into an Asian market like China or \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fmaster-japanese-localization-and-adapt-your-brand-to-this-unique-market\" rel=\"noopener noreferrer nofollow\">Japan, due to how different the languages and cultures\u003C\u002Fa> are from their own.\u003C\u002Fp>\u003Cp>\u003Cstrong>Automation can be a great help\u003C\u002Fstrong>, especially with complex, time-consuming tasks. You might need \u003Cstrong>local-cloud servers\u003C\u002Fstrong> for compliance with data regulation laws like GDPR, making it important to \u003Ca href=\"https:\u002F\u002Fcast.ai\u002Fblog\u002Fcloud-automation-the-new-normal-in-the-tech-industry\u002F\" rel=\"noopener noreferrer nofollow\">manage tools like the cloud quickly and efficiently\u003C\u002Fa>.\u003C\u002Fp>\u003Cp>As the foundation for translation work and for \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Fautomations\">automated localization workflows\u003C\u002Fa>, \u003Cstrong>Localazy centralizes the entire process \u003C\u002Fstrong>through its \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fterm\u002Ftranslation-management-system\" rel=\"noopener noreferrer nofollow\">integrated Translation Management System\u003C\u002Fa>. Think of localization as a full project stack, not a line item for word count. \u003C\u002Fp>\u003Cp>📋 As you scope a new market, run through this quick checklist to be sure every cost centre is covered:\u003C\u002Fp>\u003C!--kg-card-begin: markdown-->\u003Ctable>\n\u003Cthead>\n\u003Ctr>\n\u003Cth>Resource area\u003C\u002Fth>\n\u003Cth>What to confirm before launch\u003C\u002Fth>\n\u003C\u002Ftr>\n\u003C\u002Fthead>\n\u003Ctbody>\n\u003Ctr>\n\u003Ctd>\u003Cstrong>Technology\u003C\u002Fstrong>\u003C\u002Ftd>\n\u003Ctd>Translation Management System (TMS) such as Localazy, continuous-integration hooks into your CMS\u002Fapp repo, internationalized codebase, localization QA tools.\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd>\u003Cstrong>Infrastructure\u003C\u002Fstrong>\u003C\u002Ftd>\n\u003Ctd>Region-specific hosting or CDN nodes, data-residency compliance (GDPR, PDPA, LGPD, etc.), local payment gateways, fallback servers for traffic spikes.\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd>\u003Cstrong>People\u003C\u002Fstrong>\u003C\u002Ftd>\n\u003Ctd>In-house localization owner, language leads\u002Freviewers, external LSP\u002Ftranslators, subject-matter experts, a part-time localization engineer to keep builds green.\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd>\u003Cstrong>Content assets\u003C\u002Fstrong>\u003C\u002Ftd>\n\u003Ctd>Master glossary, style guide, translation memory, approved UI string screenshots, locale-specific imagery\u002Fvideo, legal T&Cs and privacy text.\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd>\u003Cstrong>Testing & QA\u003C\u002Fstrong>\u003C\u002Ftd>\n\u003Ctd>Linguistic QA passes, functional\u002FUI testing on real devices, right-to-left or double-byte layout checks, currency\u002Fdate\u002Fnumber formatting validation.\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd>\u003Cstrong>Support & CX\u003C\u002Fstrong>\u003C\u002Ftd>\n\u003Ctd>Multilingual help-desk scripts, chatbot intents, FAQs, knowledge-base articles, localized onboarding emails and push notifications.\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd>\u003Cstrong>Marketing\u003C\u002Fstrong>\u003C\u002Ftd>\n\u003Ctd>Budget for local PPC keywords, influencer\u002Faffiliate spend, PR agency or local social managers, transcreation for tagline\u002Fvisual campaigns.\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd>\u003Cstrong>Legal & Finance\u003C\u002Fstrong>\u003C\u002Ftd>\n\u003Ctd>Trademark searches, import duties, tax\u002FVAT registration, invoice templates in-locale, compliant refund wording.\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>\n\u003C!--kg-card-end: markdown-->\u003Cp>A TMS like \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002F\" rel=\"noopener noreferrer nofollow\">Localazy\u003C\u002Fa> handles the core \u003Cem>translation\u003C\u002Fem> workflow (\u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Fmachine-translation\u002F\">machine translation prefill\u003C\u002Fa>, reviewer rounds, and \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fthe-ultimate-guide-to-localazy-cdn\u002F\">continuous deployment\u003C\u002Fa>), while the rows above ensure you also budget for infrastructure, people, QA, customer support, and go‑to‑market spend. Having this checklist in hand lets you forecast \u003Cstrong>total localization cost of ownership\u003C\u002Fstrong>, pick the right pilot market, and avoid nasty surprises mid‑rollout. \u003C\u002Fp>\u003Cp>With Localazy taking care of the routine side of things, you can devote your resources more effectively, especially for engaging local experts when more culturally nuanced professional translations are needed.\u003C\u002Fp>\u003Cblockquote>📚 Related read: \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fhow-localazy-cdn-reduces-total-cost-of-ownership-with-examples\u002F\">How Localazy CDN reduces Total Cost of Ownership (with examples)\u003C\u002Fa>\u003C\u002Fblockquote>\u003Ch3 id=\"keep-testing-and-reiterating\">Keep testing and reiterating \u003Ca class=\"markdownit-header-anchor\" href=\"#keep-testing-and-reiterating\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>You’re probably already running \u003Ca href=\"https:\u002F\u002Fwww.custify.com\u002Fblog\u002Ffounders-guide-collecting-utilizing-user-feedback\u002F\" rel=\"noopener noreferrer nofollow\">A\u002FB tests, gathering user feedback, and monitoring customer support\u003C\u002Fa> with your original language. \u003Cstrong>You need to do the same with the new languages\u003C\u002Fstrong> you’ll be adding for global expansion. For that, you'll need systems and specialists who can understand the nuances of this feedback so you can make actionable changes.\u003C\u002Fp>\u003Cp>You’ll also need to keep pace with how the cultural and linguistic landscape evolves. While \u003Ca href=\"https:\u002F\u002Fwww.economist.com\u002Fculture\u002F2024\u002F10\u002F21\u002Ftiktok-is-changing-how-gen-z-speaks\">not every language is changing as quickly as English\u003C\u002Fa>, \u003Cstrong>all languages do change over time\u003C\u002Fstrong>. You need to keep pace with those changes, particularly if your target market skews younger, as \u003Ca href=\"https:\u002F\u002Fwww.nationalgeographic.com\u002Fculture\u002Farticle\u002Fteenage-girls-innovate-new-language-linguistics\" rel=\"noopener noreferrer nofollow\">younger people (especially women) drive linguistic change\u003C\u002Fa> in most societies.\u003C\u002Fp>\u003Ch2 id=\"boost-your-revenue-with-multilingualism\">🚂 Boost your revenue with multilingualism \u003Ca class=\"markdownit-header-anchor\" href=\"#boost-your-revenue-with-multilingualism\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>Expanding worldwide isn’t a sprint... it’s a flywheel you build and accelerate. Start by letting the numbers lead: stack market size, digital behavior, and competitive gaps \u003Cstrong>to pick the languages that can unlock 80‑90 % of your addressable revenue\u003C\u002Fstrong>. Next, resource the rollout beyond translation: budget for a TMS such as Localazy, region‑specific hosting, in‑locale support scripts, and a realistic QA schedule. Finally, \u003Cstrong>treat localization as a living product feature\u003C\u002Fstrong>: run ongoing A\u002FB tests, refresh your glossary and style guide quarterly, and track ROI per language the same way you track traffic or CAC.\u003C\u002Fp>\u003Cp>Ready to move? Sit down with your team this week, pull up your analytics, and run the quick viability checklist from Step 1. Pick one Tier 1 or Tier 2 language, drop those strings into a TMS, and schedule your first post‑launch review 30 days out. One language, one market, real revenue lift. \u003Cstrong>Then, rinse and scale\u003C\u002Fstrong>. Remember: \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fmythbusters-our-product-has-been-localized-so-the-job-is-finished\u002F\" rel=\"noopener noreferrer nofollow\">localization isn’t a one-time project\u003C\u002Fa> but an ongoing commitment.\u003C\u002Fp>","Guide: How to choose the right languages to prioritize when expanding","Learn a data‑driven framework for deciding which languages to translate first, based on market size, CAC, and ROI — plus pro tips from Localazy’s localization experts.",{"id":137,"status":8,"created_on":1972,"modified_on":1973,"icon":1974,"header":1975,"description":1976,"button_label":1977,"link":1978},"2022-03-17T12:23:03.000Z","2025-07-17T15:26:26.000Z","app","Translate more languages for less","Focus on what's important and let us translate your content for you!","How does it work?","docs\u002Fgeneral\u002Fvirtual-translator",{"slug":1866,"id":1859,"uuid":1980,"title":1865,"html":1981,"comment_id":1859,"feature_image":1869,"featured":17,"visibility":1982,"email_recipient_filter":1983,"created_at":1984,"updated_at":1867,"published_at":1868,"custom_excerpt":1967,"codeinjection_head":7,"codeinjection_foot":7,"custom_template":7,"canonical_url":7,"authors":1985,"tags":1991,"primary_author":2048,"primary_tag":2049,"url":2050,"excerpt":1967,"reading_time":456,"access":17,"send_email_when_published":15,"og_image":7,"og_title":7,"og_description":7,"twitter_image":7,"twitter_title":7,"twitter_description":7,"meta_title":1969,"meta_description":1970,"email_subject":7,"frontmatter":7,"dictionary":1875,"cta":1971,"plainTags":1870},"c3af9b57-2f55-41c5-827e-bf56643754a7","\u003Cp>If you want to establish yourself as a global brand, you can’t just rely on English. While English is still the most common lingua franca, only \u003Ca href=\"https:\u002F\u002Fwww.babbel.com\u002Fen\u002Fmagazine\u002Fhow-many-people-speak-english-and-where-is-it-spoken#:~:text=inhabitants%2C%201,In%20addition%20to%20being\" rel=\"noopener noreferrer nofollow\">20% of the global population speaks it\u003C\u002Fa>, and \u003Cstrong>just 5% natively\u003C\u002Fstrong>. Building multilingualism into your strategy is simply essential if your aim is to scale internationally.\u003C\u002Fp>\u003Cp>You’re leaving money on the table if you don’t: \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002F4-key-findings-that-confirm-you-need-to-go-multilingual-for-global-reach-in-2024\" rel=\"noopener noreferrer nofollow\">76% of consumers prefer purchasing products\u003C\u002Fa> with information in their native language, and\u003Cstrong> 40% will never buy from websites in other languages\u003C\u002Fstrong>. The first step is to decide which languages to prioritize and how to do it. This requires a data-driven strategic framework. In this guide, we'll take you through the steps needed to develop it.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F06\u002F76.png\" class=\"kg-image\" alt loading=\"lazy\" width=\"1200\" height=\"842\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2025\u002F06\u002F76.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2025\u002F06\u002F76.png 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F06\u002F76.png 1200w\" sizes=\"(min-width: 720px) 720px\">\u003Cfigcaption>Source: \u003Ca href=\"https:\u002F\u002Fcsa-research.com\u002FBlogs-Events\u002FCSA-in-the-Media\u002FPress-Releases\u002FConsumers-Prefer-their-Own-Language\">CSA Research\u003C\u002Fa>.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 id=\"%F0%9F%93%8D-step-1-identify-target-markets\">📍 Step 1: Identify target markets\u003C\u002Fh2>\u003Cp>Market selection is the compass that should guide your language strategy. Before evaluating languages, \u003Cstrong>you need to define your global ambitions and pinpoint \u003Cem>where\u003C\u002Fem> to compete\u003C\u002Fstrong> by analyzing four pillars: economic viability, cultural alignment, strategic fit, and regulatory complexity.\u003C\u002Fp>\u003Ch3 id=\"economic-viability\">Economic viability\u003C\u002Fh3>\u003Cp>Economic indicators, such as GDP growth, disposable income, and digital adoption rates, highlight markets with scalable demand. \u003Cstrong>Don’t just look at the present: think about the future as well\u003C\u002Fstrong>. For example, if you’re in e-commerce, looking at \u003Ca href=\"https:\u002F\u002Fwww.shopify.com\u002Fblog\u002Fglobal-ecommerce-sales?term=&adid=732988890702&campaignid=19724533104&utm_medium=cpc&utm_source=google&gad_source=1&gad_campaignid=19724533104&gbraid=0AAAAAC3Mv89UA7eZptdCLjQPgK07fja5U&gclid=CjwKCAjwl_XBBhAUEiwAWK2hzufgVG43irGtBqdBx-czFqkfMkPyjU2NxH_Mgz6oQHMcYAWAkIrabBoCFDIQAvD_BwE\">where the market is growing fastest\u003C\u002Fa> will help you identify more effective opportunities than just targeting the biggest market right now.\u003C\u002Fp>\u003Cp>➡️ When you size up a new market, layer a few more leading indicators on top of GDP, disposable income, and digital‑adoption stats:\u003C\u002Fp>\u003C!--kg-card-begin: markdown-->\u003Ctable>\n\u003Cthead>\n\u003Ctr>\n\u003Cth>Indicator\u003C\u002Fth>\n\u003Cth>Why it matters\u003C\u002Fth>\n\u003Cth>Quick ways to pull the data\u003C\u002Fth>\n\u003C\u002Ftr>\n\u003C\u002Fthead>\n\u003Ctbody>\n\u003Ctr>\n\u003Ctd>E‑commerce share of total retail\u003C\u002Ftd>\n\u003Ctd>A high (and fast‑rising) online retail percentage shows consumers are already comfortable buying digitally, so localization pays off sooner.\u003C\u002Ftd>\n\u003Ctd>UNCTAD B2C E‑commerce Index, Statista, Euromonitor Retail Reports\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd>Internet & smartphone penetration\u003C\u002Ftd>\n\u003Ctd>The deeper the 4G\u002F5G and smartphone reach, the larger your total addressable online audience.\u003C\u002Ftd>\n\u003Ctd>GSMA Mobile Economy, ITU Data Hub\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd>Digital payment adoption\u003C\u002Ftd>\n\u003Ctd>Card‑on‑file and e‑wallet usage (PayPal, Apple Pay, PIX, UPI...) signals lower checkout friction and higher conversion.\u003C\u002Ftd>\n\u003Ctd>World Bank Global Findex, local central bank bulletins\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd>Logistics Performance Index (LPI)\u003C\u002Ftd>\n\u003Ctd>A country with efficient last‑mile delivery keeps shipping times and costs down, which impacts e-commerce satisfaction.\u003C\u002Ftd>\n\u003Ctd>World Bank LPI dashboard\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd>Cost of acquisition (average CPC\u002FCPM)\u003C\u002Ftd>\n\u003Ctd>Markets with rising demand \u003Cem>and\u003C\u002Fem> relatively low ad costs let you win customers profitably while competition is still light.\u003C\u002Ftd>\n\u003Ctd>Meta Ads Library, Google Keyword Planner, Similarweb\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd>Middle class growth rate\u003C\u002Ftd>\n\u003Ctd>A swelling middle class boosts disposable income and purchase frequency over the next three to five years – perfect for scaling.\u003C\u002Ftd>\n\u003Ctd>World Data Lab, Brookings Global Middle Class report\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd>Currency & inflation stability\u003C\u002Ftd>\n\u003Ctd>Wild swings in FX or inflation can erase margins. Stable macro conditions reduce pricing risk.\u003C\u002Ftd>\n\u003Ctd>IMF World Economic Outlook, OECD data\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>\n\u003C!--kg-card-end: markdown-->\u003Cp>\u003Cstrong>Weave two or three of these metrics into your decision framework\u003C\u002Fstrong> and you’ll get a sharper, forward‑looking picture of where localization dollars will compound fastest, rather than just chasing the biggest GDP today.\u003C\u002Fp>\u003Cblockquote>\u003Cstrong>📝 Pro tip: \u003C\u002Fstrong>Check your own analytics first. If you’re already getting organic traffic and conversions from a country you’ve never targeted, that’s real‑world proof of demand. Layer the indicators above on that signal to confirm viability and size the upside.\u003C\u002Fblockquote>\u003Ch3 id=\"cultural-alignment\">Cultural alignment\u003C\u002Fh3>\u003Cp>Understanding whether there’s market for your product goes beyond just economic factors. \u003Cstrong>Your product or services need to have a cultural fit with local behaviors\u003C\u002Fstrong>. Walmart has \u003Ca href=\"https:\u002F\u002Fecomclips.com\u002Fblog\u002Fwhy-walmart-failed-in-europe-what-went-wrong-in-germany\u002F\" rel=\"noopener noreferrer nofollow\">struggled to expand into several countries\u003C\u002Fa> due to a disconnect between how local consumers like to shop vs. Walmart’s big box style stores.\u003C\u002Fp>\u003Cp>Understanding the local culture can be helped greatly by \u003Cstrong>finding a partner in the local market\u003C\u002Fstrong>, as you can use\u003Cstrong> \u003C\u002Fstrong>their existing knowledge and brand recognition to ensure you’re making the right moves when entering it.\u003C\u002Fp>\u003Ch3 id=\"strategic-fit\">Strategic fit\u003C\u002Fh3>\u003Cp>You need to ensure that \u003Cstrong>you have the resources available to support an international expansion\u003C\u002Fstrong>. You need to audit every department and aspect of your business. Is your marketing team ready to start campaigns focused on a new market? Are your customer service teams ready to provide support to a new market of customers who potentially speak a new language? Is your supply chain set up to service a new region?\u003C\u002Fp>\u003Cp>One thing that will help guide how many resources you might need to assign for an expansion is \u003Cstrong>understanding your competitor landscape\u003C\u002Fstrong>. The more established competitors in your target international market, the more resources it will likely take to break into that market.\u003C\u002Fp>\u003Cblockquote>Make sure to have enough resources available to support your expansion plans. For that, you'll need to conduct a thorough business audit\u003C\u002Fblockquote>\u003Ch3 id=\"regulatory-complexity\">Regulatory complexity\u003C\u002Fh3>\u003Cp>Understanding regional laws and regulations is essential in guiding your international expansion plans. For instance, if the \u003Ca href=\"https:\u002F\u002Fhsp.com\u002Funderstanding-gdpr-and-its-impact-on-global-expansion\u002F\" rel=\"noopener noreferrer nofollow\">fundamentals of your business don’t comply with GDPR\u003C\u002Fa>, then expanding into the EU is going to be costly to make sure you’re compliant.\u003C\u002Fp>\u003Cp>You’ll need to \u003Cstrong>balance the costs complying with a region’s laws vs. their desirability as a market for your brand\u003C\u002Fstrong>. A country could have a lot of consumers who fit your ideal customer profile, but if they have \u003Ca href=\"https:\u002F\u002Fwww.trade.gov\u002Fcountry-commercial-guides\" rel=\"noopener noreferrer nofollow\">taxes that are unfavourable to foreign businesses\u003C\u002Fa>, then there might not be enough \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002FROI\">ROI\u003C\u002Fa> to justify expansion.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-width-wide\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F05\u002FMap.png\" class=\"kg-image\" alt loading=\"lazy\" width=\"1200\" height=\"842\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2025\u002F05\u002FMap.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2025\u002F05\u002FMap.png 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F05\u002FMap.png 1200w\" sizes=\"(min-width: 1200px) 1200px\">\u003C\u002Ffigure>\u003Ch2 id=\"%F0%9F%93%8A-step-2-gather-data-about-language-roi\">📊 Step 2: Gather data about language ROI\u003C\u002Fh2>\u003Cp>Not all languages offer equal returns. Prioritization requires balancing reach, revenue potential, and localization costs. Begin by mapping languages to your target markets and deciding \u003Cstrong>which languages are likely to give you the broadest reach\u003C\u002Fstrong>. 🔍 \u003C\u002Fp>\u003Cp>However, to really understand where the data is pointing for you before picking a language, you need to go deeper. \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fspanish-a-growing-language-in-the-business-world\u002F\">Tapping into the Spanish market\u003C\u002Fa> can have huge potential: it’s one of the most widely spoken languages in the world, with over half a billion native speakers. \u003Ca href=\"https:\u002F\u002Fhub.localazy.com\u002Fen\u002Flanguages\u002Fes-spanish\">Spanish\u003C\u002Fa> can give you penetration in Spain, Latin America, and a large number of consumers in the USA (\u003Ca href=\"https:\u002F\u002Fdata.census.gov\u002Ftable\u002FACSDT1Y2021.B16001?q=B16001:+LANGUAGE+SPOKEN+AT+HOME+BY+ABILITY+TO+SPEAK+ENGLISH+FOR+THE+POPULATION+5+YEARS+AND+OVER&g=010XX00US&moe=true&tid=ACSDT1Y2021.B16001\" rel=\"noopener noreferrer nofollow\">around 42 million Americans speak Spanish at home\u003C\u002Fa>). \u003Cstrong>But — which \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fdialect\">dialect\u003C\u002Fa> should you choose? \u003C\u002Fstrong>The Spanish of Spain (🇪🇸 Castilian Spanish) might be the original form, so that might make sense, but it has enough differences from Latin American variants that there could be issues connecting in those markets. Maybe, instead, you should localize into 🇲🇽 Mexican Spanish, which is by far the most spoken form of Spanish in the world.\u003C\u002Fp>\u003Cblockquote>When choosing the language that is likely to give you the broadest reach in a particular region, you need to consider the language habits and dialects preferred by your target customers\u003C\u002Fblockquote>\u003Cp>Being able to assess data like this is even more important when it comes to \u003Cstrong>countries with high levels of multilingualism\u003C\u002Fstrong>. 🇮🇳 \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Flocalization-for-the-indian-market-how-to-reach-users-from-the-most-populated-country-on-earth\u002F\">India is one of the fastest-growing economies in the world\u003C\u002Fa>, making it an attractive market for many companies looking to expand. However, \u003Ca href=\"https:\u002F\u002Fhub.localazy.com\u002Fen\u002Fregions\u002Fin-india\">with 22 official languages\u003C\u002Fa> and over 1,500 dialects spoken, international brands can struggle to talk to consumers in their own language in India. The most obvious choice would be to focus on \u003Ca href=\"https:\u002F\u002Fhub.localazy.com\u002Fen\u002Flanguages\u002Fhi\">Hindi\u003C\u002Fa>, as it’s not just the most spoken language in India, but also the third most spoken in the world. However, data has shown that non-native speakers of Hindi are becoming more resistant to having Hindi enforced on them, while Hindi speakers are more willing to shop on sites that are not in their native language. Plus, if your target audience in India is likely to speak English, it might be simpler and more cost-effective to use English localized for the Indian market.\u003C\u002Fp>\u003Ch3 id=\"how-to-divide-potential-languages-into-tiers\">How to divide potential languages into tiers\u003C\u002Fh3>\u003Cp>For a macro-perspective of choosing the languages, break them down into tiers:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>🔑 Tier 1 (Core)\u003C\u002Fstrong>: Languages that are important for mature, sizeable markets. These could be languages that are relevant in countries that are likely to produce a high return on investment (such as \u003Ca href=\"https:\u002F\u002Fhub.localazy.com\u002Fen\u002Flanguages\u002Fde-german\">German\u003C\u002Fa> for \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fgerman-localization-fundamentals-enter-this-prosperous-european-market-with-confidence\u002F\">the German market\u003C\u002Fa> and \u003Ca href=\"https:\u002F\u002Fhub.localazy.com\u002Fen\u002Flanguages\u002Fzh-chinese\">Mandarin Chinese\u003C\u002Fa> for the majority of \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fchinese-support-for-your-product\u002F\">China\u003C\u002Fa>). They could also be languages that have a large amount of overlap, which could allow you to break into multiple markets (e.g., \u003Ca href=\"https:\u002F\u002Fhub.localazy.com\u002Fen\u002Flanguages\u002Fpt-portuguese\">Portuguese\u003C\u002Fa> for Portugal and \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Funlocking-the-brazilian-market-the-importance-of-accuracy-in-english-to-brazilian-portuguese-translation\u002F\">Brazil\u003C\u002Fa>).\u003C\u002Fli>\u003Cli>\u003Cstrong>✈️ Tier 2 (Emerging)\u003C\u002Fstrong>: These are high-growth markets where early entry secures you an advantage. For example, \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fentering-the-vietnamese-market-localize-to-convince-in-vietnam\u002F\">Vietnam has emerged\u003C\u002Fa> as one of the leaders of Southeast Asia’s growing tech economy, making \u003Ca href=\"https:\u002F\u002Fhub.localazy.com\u002Fen\u002Flanguages\u002Fvi-vietnamese\">Vietnamese\u003C\u002Fa> an interesting choice for expansion into that region.\u003C\u002Fli>\u003Cli>\u003Cstrong>🎯 Tier 3 (Strategic)\u003C\u002Fstrong>: critical under specific conditions. If your offering is inherently local or culture‑heavy —say, \u003Ca href=\"https:\u002F\u002Fhub.localazy.com\u002Fen\u002Flanguages\u002Fca-catalan\">Catalan\u003C\u002Fa> children’s books, \u003Ca href=\"https:\u002F\u002Fhub.localazy.com\u002Fen\u002Flanguages\u002Feu-basque\">Basque \u003C\u002Fa>tourism experiences, or a \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fdoing-business-in-quebec-bill-96-localization\u002F\">Québec\u003C\u002Fa>‑focused banking app— using the community’s own language isn’t optional; it’s a core value proposition that builds instant trust. Legal frameworks may also compel you to localize: Wales mandates \u003Ca href=\"https:\u002F\u002Fhub.localazy.com\u002Fen\u002Flanguages\u002Fcy-welsh\">Welsh\u003C\u002Fa> for many public services, Canada’s charter extends to \u003Ca href=\"https:\u002F\u002Fhub.localazy.com\u002Fen\u002Flanguages\u002Fiu-inuktitut\">Inuktitut\u003C\u002Fa> in northern territories, and app‑store guidelines increasingly require Indigenous‑language support. Even where regulation doesn’t force your hand, smaller‑language localization often sparks outsized goodwill; games translated into \u003Ca href=\"https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FMāori_language\">Māori\u003C\u002Fa> or Welsh, for example, earn raving fans and word‑of‑mouth PR disproportionate to the audience size.\u003C\u002Fli>\u003C\u002Ful>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F06\u002FLanguage-tiering.png\" class=\"kg-image\" alt loading=\"lazy\" width=\"1198\" height=\"560\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2025\u002F06\u002FLanguage-tiering.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2025\u002F06\u002FLanguage-tiering.png 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F06\u002FLanguage-tiering.png 1198w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Cp>As a rule of thumb, invest in Tier 3 languages when the target audience is tightly defined and high‑value, compliance demands it, or the potential brand‑equity lift clearly outweighs the localization cost. \u003Cstrong>Otherwise, concentrate early resources on Tier 1 and 2 languages\u003C\u002Fstrong>, which typically deliver faster, broader ROI.\u003C\u002Fp>\u003Cblockquote>➡️ For in-depth guides on specific languages and markets, check out \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ftags\u002Flocales\">our collection of locale guides\u003C\u002Fa>.\u003C\u002Fblockquote>\u003Ch2 id=\"%F0%9F%97%BA%EF%B8%8F-step-3-map-your-localization-rollout-and-resource-plan\">🗺️ Step 3: Map your localization rollout and resource plan\u003C\u002Fh2>\u003Cp>Once you have pinpointed the languages to prioritize and done your in-depth market and cultural research, you’re ready to start translating and localizing. 💪 But don’t try to do everything at once: taking a considered, strategic approach will make the process more efficient and effective.\u003C\u002Fp>\u003Ch3 id=\"planning-your-strategy\">Planning your strategy\u003C\u002Fh3>\u003Cp>Before you get to flashy marketing, \u003Cstrong>you should start with the important customer touchpoints\u003C\u002Fstrong>, like your product pages, checkout process, and support channels. This goes beyond just translating these pages into your desired language. Different \u003Ca href=\"https:\u002F\u002Fwww.google.com\u002Furl?q=https:\u002F\u002Flocalazy.com\u002Fblog\u002Fmythbusters-localizing-to-different-languages-is-the-same-each-time&sa=D&source=docs&ust=1745233269739238&usg=AOvVaw2Ld99tUoiAnmMX5Kw9gQEm\" rel=\"noopener noreferrer nofollow\">regions and cultures can have different expectations\u003C\u002Fa> over how these processes should work and the tone of voice you need, so make sure to take UX into account.\u003C\u002Fp>\u003Cp>Once you have these core processes localized to a suitable standard, you can start thinking about your marketing and how your brand will be perceived in that location.This is something that can be greatly enhanced by the \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fwhy-and-how-to-provide-local-expertise-to-foreign-clients\u002F\" rel=\"noopener noreferrer nofollow\">help of local experts\u003C\u002Fa> who can understand the cultural implications of a translation.\u003C\u002Fp>\u003Cp>What might seem innocuous or make sense from a straight-up one-to-one translation might have connotations you might miss without local expertise, no matter how good AI writing and translation has become. German start-up \u003Cstrong>Kontool \u003C\u002Fstrong>ran into trouble when launching in Indonesia due to the \u003Ca href=\"https:\u002F\u002Fcoconuts.co\u002Fjakarta\u002Fnews\u002Fgerman-startup-kontool-sees-huge-swell-of-fans-from-indonesia-thanks-to-its-unique-name\u002F\" rel=\"noopener noreferrer nofollow\">name’s resemblance to vulgar slang\u003C\u002Fa>. Even bigger brands have had trouble: \u003Cstrong>Pepsi \u003C\u002Fstrong>declaring to Chinese customers that \u003Ca href=\"https:\u002F\u002Fwww.thedrum.com\u002Fnews\u002F2022\u002F10\u002F10\u002Flost-translation-10-times-brands-got-it-wrong-when-going-global\" rel=\"noopener noreferrer nofollow\">‘Pepsi brings your ancestors back from the grave’\u003C\u002Fa> rather than their intended slogan of ‘Come alive! You’re in the Pepsi generation’ is just scratching the surface.\u003C\u002Fp>\u003Cblockquote>Before you work on the flashy marketing, test the localized user experience in the chosen language. All the important touchpoints, like your product pages, checkout process, and support channels, should be aligned with the market's cultural expectations and habits\u003C\u002Fblockquote>\u003Ch3 id=\"resource-allocation-what-to-budget-besides-translation-fees\">Resource allocation: What to budget besides translation fees\u003C\u002Fh3>\u003Cp>The amount of resources needed will be largely based on how different your target market’s language and culture is from your own. A European brand looking to expand into another European country will likely have enough shared cultural touchpoints that it could take minimal resources beyond translations. But that same company would likely need to invest more resources when looking to expand into an Asian market like China or \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fmaster-japanese-localization-and-adapt-your-brand-to-this-unique-market\" rel=\"noopener noreferrer nofollow\">Japan, due to how different the languages and cultures\u003C\u002Fa> are from their own.\u003C\u002Fp>\u003Cp>\u003Cstrong>Automation can be a great help\u003C\u002Fstrong>, especially with complex, time-consuming tasks. You might need \u003Cstrong>local-cloud servers\u003C\u002Fstrong> for compliance with data regulation laws like GDPR, making it important to \u003Ca href=\"https:\u002F\u002Fcast.ai\u002Fblog\u002Fcloud-automation-the-new-normal-in-the-tech-industry\u002F\" rel=\"noopener noreferrer nofollow\">manage tools like the cloud quickly and efficiently\u003C\u002Fa>.\u003C\u002Fp>\u003Cp>As the foundation for translation work and for \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Fautomations\">automated localization workflows\u003C\u002Fa>, \u003Cstrong>Localazy centralizes the entire process \u003C\u002Fstrong>through its \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fterm\u002Ftranslation-management-system\" rel=\"noopener noreferrer nofollow\">integrated Translation Management System\u003C\u002Fa>. Think of localization as a full project stack, not a line item for word count. \u003C\u002Fp>\u003Cp>📋 As you scope a new market, run through this quick checklist to be sure every cost centre is covered:\u003C\u002Fp>\u003C!--kg-card-begin: markdown-->\u003Ctable>\n\u003Cthead>\n\u003Ctr>\n\u003Cth>Resource area\u003C\u002Fth>\n\u003Cth>What to confirm before launch\u003C\u002Fth>\n\u003C\u002Ftr>\n\u003C\u002Fthead>\n\u003Ctbody>\n\u003Ctr>\n\u003Ctd>\u003Cstrong>Technology\u003C\u002Fstrong>\u003C\u002Ftd>\n\u003Ctd>Translation Management System (TMS) such as Localazy, continuous-integration hooks into your CMS\u002Fapp repo, internationalized codebase, localization QA tools.\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd>\u003Cstrong>Infrastructure\u003C\u002Fstrong>\u003C\u002Ftd>\n\u003Ctd>Region-specific hosting or CDN nodes, data-residency compliance (GDPR, PDPA, LGPD, etc.), local payment gateways, fallback servers for traffic spikes.\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd>\u003Cstrong>People\u003C\u002Fstrong>\u003C\u002Ftd>\n\u003Ctd>In-house localization owner, language leads\u002Freviewers, external LSP\u002Ftranslators, subject-matter experts, a part-time localization engineer to keep builds green.\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd>\u003Cstrong>Content assets\u003C\u002Fstrong>\u003C\u002Ftd>\n\u003Ctd>Master glossary, style guide, translation memory, approved UI string screenshots, locale-specific imagery\u002Fvideo, legal T&Cs and privacy text.\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd>\u003Cstrong>Testing & QA\u003C\u002Fstrong>\u003C\u002Ftd>\n\u003Ctd>Linguistic QA passes, functional\u002FUI testing on real devices, right-to-left or double-byte layout checks, currency\u002Fdate\u002Fnumber formatting validation.\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd>\u003Cstrong>Support & CX\u003C\u002Fstrong>\u003C\u002Ftd>\n\u003Ctd>Multilingual help-desk scripts, chatbot intents, FAQs, knowledge-base articles, localized onboarding emails and push notifications.\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd>\u003Cstrong>Marketing\u003C\u002Fstrong>\u003C\u002Ftd>\n\u003Ctd>Budget for local PPC keywords, influencer\u002Faffiliate spend, PR agency or local social managers, transcreation for tagline\u002Fvisual campaigns.\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003Ctr>\n\u003Ctd>\u003Cstrong>Legal & Finance\u003C\u002Fstrong>\u003C\u002Ftd>\n\u003Ctd>Trademark searches, import duties, tax\u002FVAT registration, invoice templates in-locale, compliant refund wording.\u003C\u002Ftd>\n\u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>\n\u003C!--kg-card-end: markdown-->\u003Cp>A TMS like \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002F\" rel=\"noopener noreferrer nofollow\">Localazy\u003C\u002Fa> handles the core \u003Cem>translation\u003C\u002Fem> workflow (\u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Fmachine-translation\u002F\">machine translation prefill\u003C\u002Fa>, reviewer rounds, and \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fthe-ultimate-guide-to-localazy-cdn\u002F\">continuous deployment\u003C\u002Fa>), while the rows above ensure you also budget for infrastructure, people, QA, customer support, and go‑to‑market spend. Having this checklist in hand lets you forecast \u003Cstrong>total localization cost of ownership\u003C\u002Fstrong>, pick the right pilot market, and avoid nasty surprises mid‑rollout. \u003C\u002Fp>\u003Cp>With Localazy taking care of the routine side of things, you can devote your resources more effectively, especially for engaging local experts when more culturally nuanced professional translations are needed.\u003C\u002Fp>\u003Cblockquote>📚 Related read: \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fhow-localazy-cdn-reduces-total-cost-of-ownership-with-examples\u002F\">How Localazy CDN reduces Total Cost of Ownership (with examples)\u003C\u002Fa>\u003C\u002Fblockquote>\u003Ch3 id=\"keep-testing-and-reiterating\">Keep testing and reiterating\u003C\u002Fh3>\u003Cp>You’re probably already running \u003Ca href=\"https:\u002F\u002Fwww.custify.com\u002Fblog\u002Ffounders-guide-collecting-utilizing-user-feedback\u002F\" rel=\"noopener noreferrer nofollow\">A\u002FB tests, gathering user feedback, and monitoring customer support\u003C\u002Fa> with your original language. \u003Cstrong>You need to do the same with the new languages\u003C\u002Fstrong> you’ll be adding for global expansion. For that, you'll need systems and specialists who can understand the nuances of this feedback so you can make actionable changes.\u003C\u002Fp>\u003Cp>You’ll also need to keep pace with how the cultural and linguistic landscape evolves. While \u003Ca href=\"https:\u002F\u002Fwww.economist.com\u002Fculture\u002F2024\u002F10\u002F21\u002Ftiktok-is-changing-how-gen-z-speaks\">not every language is changing as quickly as English\u003C\u002Fa>, \u003Cstrong>all languages do change over time\u003C\u002Fstrong>. You need to keep pace with those changes, particularly if your target market skews younger, as \u003Ca href=\"https:\u002F\u002Fwww.nationalgeographic.com\u002Fculture\u002Farticle\u002Fteenage-girls-innovate-new-language-linguistics\" rel=\"noopener noreferrer nofollow\">younger people (especially women) drive linguistic change\u003C\u002Fa> in most societies.\u003C\u002Fp>\u003Ch2 id=\"%F0%9F%9A%82-boost-your-revenue-with-multilingualism\">🚂 Boost your revenue with multilingualism\u003C\u002Fh2>\u003Cp>Expanding worldwide isn’t a sprint... it’s a flywheel you build and accelerate. Start by letting the numbers lead: stack market size, digital behavior, and competitive gaps \u003Cstrong>to pick the languages that can unlock 80‑90 % of your addressable revenue\u003C\u002Fstrong>. Next, resource the rollout beyond translation: budget for a TMS such as Localazy, region‑specific hosting, in‑locale support scripts, and a realistic QA schedule. Finally, \u003Cstrong>treat localization as a living product feature\u003C\u002Fstrong>: run ongoing A\u002FB tests, refresh your glossary and style guide quarterly, and track ROI per language the same way you track traffic or CAC.\u003C\u002Fp>\u003Cp>Ready to move? Sit down with your team this week, pull up your analytics, and run the quick viability checklist from Step 1. Pick one Tier 1 or Tier 2 language, drop those strings into a TMS, and schedule your first post‑launch review 30 days out. One language, one market, real revenue lift. \u003Cstrong>Then, rinse and scale\u003C\u002Fstrong>. Remember: \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fmythbusters-our-product-has-been-localized-so-the-job-is-finished\u002F\" rel=\"noopener noreferrer nofollow\">localization isn’t a one-time project\u003C\u002Fa> but an ongoing commitment.\u003C\u002Fp>","public","none","2025-05-07T13:30:03.000+02:00",[1986],{"id":1861,"name":1862,"slug":1863,"profile_image":1864,"cover_image":7,"bio":1987,"website":1988,"location":7,"facebook":7,"twitter":1989,"meta_title":7,"meta_description":7,"url":1990},"There are over 4B people online behind language barriers. \nTranslate software, website or any other kind of digital 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Expansion ","term-184","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fterm-184\u002F",{"id":2004,"name":2005,"slug":2006,"description":1898,"feature_image":7,"visibility":1982,"og_image":7,"og_title":7,"og_description":7,"twitter_image":7,"twitter_title":7,"twitter_description":7,"meta_title":7,"meta_description":7,"codeinjection_head":7,"codeinjection_foot":7,"canonical_url":7,"accent_color":7,"url":2007},"60a37fc7cf7b6a0001d1f122","[DICT] Globalization","term-5","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fterm-5\u002F",{"id":2009,"name":2010,"slug":2011,"description":1907,"feature_image":7,"visibility":1982,"og_image":7,"og_title":7,"og_description":7,"twitter_image":7,"twitter_title":7,"twitter_description":7,"meta_title":7,"meta_description":7,"codeinjection_head":7,"codeinjection_foot":7,"canonical_url":7,"accent_color":7,"url":2012},"60a37fc7cf7b6a0001d1f158","[DICT] QA - Quality 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