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But with the proper optimization, you can make sure your information can be found and summarized in these AI answers accurately, helping your brand reach users who head to AI\u002FLLMs to inquire about products.\n\n### ✅ Main points to know about GEO:\n\n* Focuses on how AI models read and reuse online content\n* Prioritizes structure, clarity, and factual consistency\n* Often favors content that is up to date, transparent, and sourced\n* Helps content show up in AI-generated summaries or snippets\n* Requires focus beyond traditional keyword-based search\n\n### 🌍 GEO, multilingual content and localization:\n\nGenerative AI platforms increasingly serve users in multiple languages, which raises the bar for multilingual content and offers new positioning opportunities.\n\n GEO in a localized context means:\n\n* Localized pages must be as structured and informative as their source-language counterparts to be picked up by AI\n* Translations need to retain key facts and clarity, not just linguistic accuracy\n* Cultural relevance and region-specific terminology help AI models provide the right context in local answers\n* Poorly localized content risks being excluded from generative summaries or misrepresented by AI outputs\n\nAs generative engines create new search habits and change how people access information globally, localization teams need to make sure content is not only translated but also optimized to be usable and visible to these new AI systems.\n\n> *Read more about [AI](https:\u002F\u002Flocalazy.com\u002Ftags\u002Fai \"https:\u002F\u002Flocalazy.com\u002Ftags\u002Fai\") and [SEO](https:\u002F\u002Flocalazy.com\u002Ftags\u002Fseo \"https:\u002F\u002Flocalazy.com\u002Ftags\u002Fseo\") on [Localazy's blog](https:\u002F\u002Flocalazy.com\u002Fblog \"https:\u002F\u002Flocalazy.com\u002Fblog\").*  ","generative-engine-optimization-geo",[1880,1883,1886,1889,1892],{"id":1881,"slug":1882},226,"gpt",{"id":1884,"slug":1885},252,"ai-in-localization",{"id":1887,"slug":1888},123,"search-engine-optimization",{"id":1890,"slug":1891},169,"ai-powered-translation",{"id":1893,"slug":1894},316,"genspark",{"id":1887,"status":8,"owner":1896,"created_on":1897,"title":1898,"excerpt":1899,"content":1900,"slug":1888,"meta_title":1901,"meta_description":1902,"canonical":877,"related_terms":1903},"a4d4c335-4513-4607-8da2-74058a0bac46","2026-05-12T07:09:23.000Z","Search Engine Optimization (SEO)","The practice of optimizing a website’s content, structure, and technical setup to increase its visibility in unpaid search engine results.","Search Engine Optimization (SEO) is the practice of improving a website’s visibility in search engines like Google to attract more organic (non-paid) traffic. It’s about making sure your content can be discovered, understood, and trusted by both search engines and users.\n\n### 🔍 Core types of SEO:\n\n* **On-page SEO**: Optimizing content and HTML elements like titles, meta descriptions, headings, and internal linking. It also includes improving site structure and user experience.\n* **Off-page SEO**: Building trust and authority through backlinks, brand mentions, and other external signals.\n* **Technical SEO**: Ensuring the website is crawlable, fast, mobile-friendly, and free of technical errors.\n\n### 🌍 What about international SEO?\n\nInternational SEO focuses on making your website accessible and relevant to audiences in different countries or languages. This includes:\n\n* Using **hreflang tags** to signal language and region variations\n* Using certain keywords and content for **local search behavior**\n* Managing localized domains or subdirectories (e.g., `fr.localazy.com`)\n\nWhen done right, international SEO helps your brand show up in the right language, in the right market, and with the right message, laying the foundation for successful global reach.\n\n> *Check out our SEO-focused content [on the blog](https:\u002F\u002Flocalazy.com\u002Ftags\u002Fseo\u002F \"https:\u002F\u002Flocalazy.com\u002Ftags\u002Fseo\u002F\")*","Search Engine Optimization","What is Search Engine Optimization?",[1904,1905,1908,1911],{"id":5,"slug":1833},{"id":1906,"slug":1907},325,"weighted-words",{"id":1909,"slug":1910},102,"semrush",{"id":1872,"slug":1878},{"id":13,"status":8,"owner":1913,"created_on":1914,"title":1915,"excerpt":1916,"content":1917,"slug":1918,"meta_title":877,"meta_description":877,"canonical":877,"related_terms":1919},"2bac48a8-b362-482f-b574-3bc71dca4c5b","2026-05-12T07:09:22.000Z","Globalization","The process of preparing a product for international use.","Globalization is a process in which companies prepare for international influence or start operating in an international scale. It involves designing and developing applications that function for multiple cultures. The process of globalization is a vital part of making the product ready for global use by concept and should be integrated when the business and product development strategies are being conceived.\n\nIn the case of mobile app developement, thinking about globalization from the very start will save you difficulties connected with rewriting the code and redesigning the UX, but that is not all. It is always a good idea to think about globalization before you even start with the development to find out whether your mobile app is viable for it or not.\n\nGlobalization has profound impacts on how companies operate, how cultures interact, and how economies grow. It drives innovation, opens up new markets, and creates opportunities for collaboration and competition on a worldwide stage.\n\n## 🌍 Key points about globalization: \n\n* Globalization facilitates the selling of goods, services, and the flow of capital, and labor across international borders, contributing to global economic interdependence and growth.\n* It encourages the exchange of cultural ideas, values, and practices, leading to greater cultural diversity and mutual understanding.\n* Businesses can expand into international markets, accessing new customer bases and growth opportunities, driving global trade.\n* While globalization offers numerous benefits, it also presents challenges such as economic inequality, cultural homogenization, and environmental impacts.\n\nUnderstanding and prioritizing globalization is essential for enabling individuals and organizations to access global opportunities and broaden their reach beyond native borders.\n\n> *Other concepts closely related to globalization are [internationalization](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Finternationalization\u002F) and [expansion](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fexpansion\u002F).*","globalization",[1920,1921,1924],{"id":5,"slug":1833},{"id":1922,"slug":1923},79,"internationalization",{"id":1925,"slug":1926},184,"expansion",{"id":1928,"status":8,"owner":1873,"created_on":1874,"title":1929,"excerpt":1930,"content":1931,"slug":1932,"meta_title":877,"meta_description":877,"canonical":877,"related_terms":1933},321,"Share of Voice (SOV)","The percentage of visibility a brand or website has compared to competitors across search, ads, or other channels.","When someone searches for a keyword or topic, multiple results compete for attention. Share of Voice refers to how much space your content occupies in those results. Ranking high helps, but what truly matters is how often your content shows up across various formats, languages, and platforms.\n\nFrequent visibility increases the chances your brand will be discovered, trusted, and remembered, especially in international markets, where localized content allows you to reach more audiences through relevant queries.\n\n### 📊 Main points to know about SOV:\n\n* SEO helps increase your Share of Voice by improving rankings for important search terms.\n* GEO expands your SOV by placing your content into AI-generated summaries or answer boxes.\n* Your SOV can change based on competition, language, content quality, and optimization efforts.\n* SOV isn't only about visibility, but about being found in the right context and language.\n\n### 🌐 Multilingual content expands your reach\n\nPublishing content in several languages helps you appear in more local and regional search results. This increases your share of voice and strengthens brand presence across markets. With both SEO and GEO in play, multilingual content becomes even more valuable, as AI-powered platforms often favor well-structured and accessible content in the user's preferred language.","sov",[1934,1935,1936,1937],{"id":1909,"slug":1910},{"id":1887,"slug":1888},{"id":1872,"slug":1878},{"id":1938,"slug":1939},323,"serp",{"id":1941,"status":8,"owner":1873,"created_on":1942,"title":1943,"excerpt":1944,"content":1945,"slug":1946,"meta_title":1943,"meta_description":877,"canonical":877,"related_terms":1947},218,"2026-05-12T07:09:24.000Z","Low-resource languages","Languages that are difficult to translate due to the lack of resources about them. ","Low-resource languages are languages that lack enough online data, technical tools, and linguistic resources needed for tasks like translation, speech recognition, and text processing. This makes it harder to develop language technology for them.\n\nMany indigenous, minority, and regional languages fall into this category.  These languages often have fewer digital texts, limited research, and less representation in tech platforms. Researchers and tech developers are working to close this gap by building better language tools and resources.\n\n## 📉 Key points about low-resource languages:\n\n* They lack large datasets needed for AI and translation tools.\n* Face challenges in language preservation and tech development.\n* Require specialized research and community collaboration.\n* Supported by organizations promoting linguistic diversity and inclusion.\n\n> *The [Localazy Hub](https:\u002F\u002Fhub.localazy.com\u002Fen\u002Flanguages \"https:\u002F\u002Fhub.localazy.com\u002Fen\u002Flanguages\") offers abundant information on different low-resource languages, including number of speakers and geographical presence.*","low-resource-languages",[1948,1949,1950,1951,1954],{"id":5,"slug":1833},{"id":244,"slug":316},{"id":1890,"slug":1891},{"id":1952,"slug":1953},225,"high-resource-languages",{"id":1955,"slug":1956},234,"zero-shot-translation",{"id":1958,"status":8,"owner":1873,"created_on":1874,"title":1959,"excerpt":1960,"content":1961,"slug":1962,"meta_title":877,"meta_description":877,"canonical":877,"related_terms":1963},296,"Sentiment analysis","The process of determining the emotional tone behind a body of text.","Sentiment analysis is the process of determining the emotional tone behind a piece of text-typically classifying it as positive, negative, or neutral. It is a key application of natural language processing (NLP) and machine learning, enabling organizations to understand how people feel about a topic, product, or brand.\n\nSentiment analysis helps organizations make sense of written feedback by examining customer reviews, social media posts, surveys, and other user-generated content. It identifies underlying emotional tones (whether positive, negative, or neutral) to uncover public opinion. These insights support smarter product development, marketing strategies, and customer service improvements. Businesses can spot trends, measure campaign impact, and respond more effectively to changes in consumer attitudes by continuously tracking shifts in sentiment.\n\n### 🛠️ How does sentiment analysis work?\n\nBasic sentiment analysis models rely on predefined keyword lists and rule-based logic to determine whether text carries a positive, negative, or neutral tone. While useful for simple tasks, they often miss subtle context or sarcasm. More advanced models use machine learning techniques trained on large datasets. These models consider sentence structure, tone, slang, emojis, and even cultural language nuances. As a result, they offer deeper and more accurate interpretations of sentiment, especially in complex, real-world scenarios like multilingual communication, informal messages, or emotionally charged topics.\n\n### 🌍 Sentiment analysis in localization\n\nSentiment analysis finds use in localization in different contexts, including:\n\n* Detecting tone across different languages and cultural contexts.\n* Helping local teams tailor messaging to align with regional sentiment.\n* Making sure that translated content conveys the same emotional intent as the original.\n\nUsually, organizations are interested in interpreting user emotions at scale, and sentiment analysis can be applied in that sense and help in building stronger customer relationships, pushing forward a better multilingual communication strategy.","sentiment-analysis",[1964,1967,1969,1971,1974],{"id":1965,"slug":1966},292,"quality-estimation",{"id":278,"slug":1968},"machine-learning-ml",{"id":951,"slug":1970},"big-data-processing",{"id":1972,"slug":1973},233,"rule-based-machine-translation-rbmt",{"id":1975,"slug":1976},293,"natural-language-processing-nlp","Online search as we knew it is over. When users ask AI about products, keyword stuffing doesn't cut it anymore. Trusted sources, authenticity, and clear formatting are now indispensable to be seen. Here's why having your content in multiple languages can push your brand to the top results.","\u003Cp>There’s no magic spell that will make your brand instantly visible on the global market.\u003C\u002Fp>\u003Cp>But there’s \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Flocalization\">localization\u003C\u002Fa>. There’s multilingual marketing. \u003Cstrong>And now, \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fgenerative-engine-optimization-geo\">there’s GEO, too\u003C\u002Fa>\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>🥣 A powerful new ingredient that has been recently thrown into this mix.\u003C\u002Fp>\u003Cp>What is it exactly, and why does it matter for your business?\u003C\u002Fp>\u003Ch2 id=\"the-visibility-trick\">🔎 The visibility trick \u003Ca class=\"markdownit-header-anchor\" href=\"#the-visibility-trick\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cdiv class=\"kg-card kg-callout-card kg-callout-card-grey\">\u003Cdiv class=\"kg-callout-emoji\">❓\u003C\u002Fdiv>\u003Cdiv class=\"kg-callout-text\">“What’s the best tool for SaaS brands implementing global localization?”\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cp>Ask that question to an AI search model and you'll find your answer. Possibly, a different one depending on the platform. What’s the best in the eyes of \u003Cstrong>ChatGPT \u003C\u002Fstrong>might be overlooked in the results coming from \u003Cstrong>Perplexity\u003C\u002Fstrong>, and what \u003Cstrong>Gemini \u003C\u002Fstrong>considers no. 1 might display towards the end of the output in \u003Cstrong>Claude\u003C\u002Fstrong>. Or not mentioned at all.\u003C\u002Fp>\u003Cp>The latter is not an option for any future-oriented and visibility-focused brand. \u003Cstrong>But how can you make sure your business gets a prominent feature in the responses generated by AI?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Is traditional SEO enough? Or are there other tricks you need to learn to create an effective global content strategy for AI search?\u003C\u002Fp>\u003Cp>If I were an LLM, I’d give you a confident answer. Probably biased and superficial. But since I’m an honest human, here’s my take: \u003Cstrong>it’s not that simple\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>It’s not only about SEO.\u003C\u002Fp>\u003Cp>It’s about presence, trust, relevance, and, increasingly, language diversity as well. And that’s exactly where \u003Cstrong>Generative Engine Optimization (GEO) \u003C\u002Fstrong>comes in.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F06\u002FAdobeStock_1355124265-1.jpeg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1419\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2025\u002F06\u002FAdobeStock_1355124265-1.jpeg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2025\u002F06\u002FAdobeStock_1355124265-1.jpeg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2025\u002F06\u002FAdobeStock_1355124265-1.jpeg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2025\u002F06\u002FAdobeStock_1355124265-1.jpeg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch2 id=\"from-seo-to-geo-a-shift-you-cant-ignore\">👩‍💻 From SEO to GEO: A shift you can’t ignore \u003Ca class=\"markdownit-header-anchor\" href=\"#from-seo-to-geo-a-shift-you-cant-ignore\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>By 2028, Gartner forecasts that \u003Ca href=\"https:\u002F\u002Fwww.gartner.com\u002Fen\u002Fnewsroom\u002Fpress-releases\u002F2023-12-14-gartner-predicts-fifty-percent-of-consumers-will-significantly-limit-their-interactions-with-social-media-by-2025\">brands’ organic search traffic will drop by 50%\u003C\u002Fa> as users shift to generative AI‑powered search.\u003Cstrong> \u003C\u002Fstrong>In the good old Google days, mastering keywords, backlinks, and bounce rates was your ticket to climbing the search rankings. \u003C\u002Fp>\u003Cp>But in the era of generative search, that strategy alone won’t cut it anymore. \u003Cstrong>You need to be where your potential clients are. And that means showing up in conversations powered by AI\u003C\u002Fstrong>. Since LLMs entered the scene, users spend more of their time chatting, ideating, researching, and discovering brands through generative platforms. 💬 If your brand isn’t present there, it’s falling behind.\u003C\u002Fp>\u003Cp>GEO helps ensure your brand is visible in AI search platforms such as \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fthe-great-llm-translation-war-a-comparison-of-the-hottest-ai-models\">Claude, Gemini, ChatGPT, or Perplexity\u003C\u002Fa>. These models don’t serve a set of blue links. They generate synthesized responses from training data, public sources, citations, and recent web content.\u003C\u002Fp>\u003Cblockquote>“LLMs are becoming a go-to source for information,” says \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Firinamaltseva\u002F\">Irina Maltseva\u003C\u002Fa>, SEO Advisor, Growth Lead at \u003Ca href=\"https:\u002F\u002Faura.com\u002F\" rel=\"noopener noreferrer nofollow\">\u003Cu>Aura\u003C\u002Fu>\u003C\u002Fa>, and Founder at \u003Ca href=\"https:\u002F\u002Fwww.onsaas.me\u002F\" rel=\"noopener noreferrer nofollow\">\u003Cu>ONSAAS\u003C\u002Fu>\u003C\u002Fa>. “People aren’t just searching on Google anymore. As adoption grows, brands that start optimizing for generative search now will stay ahead. GEO also plays a big role in multilingual markets, where local context matters more than ever”\u003C\u002Fblockquote>\u003Cp>This includes \u003Cstrong>optimizing for natural language queries, semantic relevance, and AI-friendly formatting\u003C\u002Fstrong>. But visibility is just one part of the challenge. Measuring visibility is equally complex.\u003C\u002Fp>\u003Cp>“Google Search Console doesn’t show AI Overviews data, and LLMs don’t share analytics,” Irina adds. “Still, tools like Profound, Scrunch, and Athena offer directional insights, even if they rely on simulated prompts.”.\u003C\u002Fp>\u003Cp>One useful metric used by these tools is \u003Cstrong>Share of Voice (SOV)\u003C\u002Fstrong>, which tells you how much \"voice\" or presence your brand has in digital search. It measures \u003Cstrong>how often AI models mention your brand compared to your competitors\u003C\u002Fstrong> across platforms, topics, and languages. Tracking your SOV isn't just another vanity metric. It’s essential to stay relevant and visible.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F06\u002FAdobeStock_614567752.jpeg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1218\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2025\u002F06\u002FAdobeStock_614567752.jpeg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2025\u002F06\u002FAdobeStock_614567752.jpeg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2025\u002F06\u002FAdobeStock_614567752.jpeg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2025\u002F06\u002FAdobeStock_614567752.jpeg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Cp>This shift from SEO to GEO matters for several reasons:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>🤳 Generative search is often zero-click\u003C\u002Fstrong>: Users don’t browse, they act on what the AI says.\u003C\u002Fli>\u003Cli>\u003Cstrong>🗣️ Multilingual prompts are on the rise\u003C\u002Fstrong>, especially via voice or mobile queries.\u003C\u002Fli>\u003Cli>\u003Cstrong>🗺️ AI platforms aren’t limited to English\u003C\u002Fstrong>, even if that’s your default content language.\u003C\u002Fli>\u003Cli>\u003Cstrong>🏃‍♀️‍➡️ Early movers win\u003C\u002Fstrong>: Optimizing for AI now helps you dominate emerging search patterns before competitors catch on.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>“For B2B research, \u003Cstrong>users will increasingly delegate the task of creating shortlists and comparing solutions to AI\u003C\u002Fstrong>,” says \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fonesork\u002F\">Jan Onesork\u003C\u002Fa>, Senior SEO Consultant at \u003Ca href=\"https:\u002F\u002Fwww.onesork.com\u002F\" rel=\"noopener noreferrer nofollow\">\u003Cu>Onesork.com\u003C\u002Fu>\u003C\u002Fa>.  “It acts as a powerful filter, and \u003Cstrong>what doesn't get through this filter is unlikely to ever reach a human decision-maker\u003C\u002Fstrong>. Caring about your visibility within this new paradigm isn't just an SEO tactic. It's a strategic necessity for survival and growth”.\u003C\u002Fp>\u003Cp>All of this means you need to educate AI models on your brand’s value. This will keep your product on the radar for consumers relying on generative answers.\u003C\u002Fp>\u003Ch2 id=\"multiplied-impact-with-multilingual-content\">🌍 Multiplied impact with multilingual content \u003Ca class=\"markdownit-header-anchor\" href=\"#multiplied-impact-with-multilingual-content\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>GEO is still evolving, and many of its inner mechanics remain a mystery. We don’t yet know exactly how each model evaluates content before surfacing a brand in its responses. And with every model update, your AI visibility can shift. Still, \u003Cstrong>SEO and GEO experts agree on a few best practices\u003C\u002Fstrong> that can increase both your market share and share of voice in generative search.\u003C\u002Fp>\u003Cp>Here are some useful strategies:\u003C\u002Fp>\u003Col>\u003Cli>🛜 Structure your website so it's friendly for LLMs.\u003C\u002Fli>\u003Cli>✍️ Make sure you use simple, readable, natural-sounding language.\u003C\u002Fli>\u003Cli>✔️ Maintain strong rankings in traditional Google search.\u003C\u002Fli>\u003Cli>🤖 Be present on platforms that have official content partnerships with AI models, for example, ChatGPT references licensed data \u003Ca href=\"https:\u002F\u002Fwww.seerinteractive.com\u002Finsights\u002Fwhat-is-generative-engine-optimization-geo\">from Reddit, News Corp, and Vox Media\u003C\u002Fa>.\u003C\u002Fli>\u003Cli>☝️ Focus on content richness, authority, and relevance.\u003C\u002Fli>\u003C\u002Fol>\u003Cp>The last point is exactly where multilingual content can help. When you localize your website into languages like \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fthe-importance-of-professional-greek-translation-services\u002F\">Greek\u003C\u002Fa> or \u003Ca href=\"https:\u002F\u002Fhub.localazy.com\u002Fen\u002Flanguages\u002Ffi-finnish\">Finnish\u003C\u002Fa>, you're not just expanding your audience, but also filling critical gaps in language coverage. \u003Cstrong>Many AI models are primarily trained on English content\u003C\u002Fstrong>. So, when they search for sources \u003Cstrong>in underrepresented languages, there’s far less to choose from\u003C\u002Fstrong>. That’s your opportunity to shine. Your product guide or blog post might be one of the few credible resources available in that language. And in low-competition spaces, that often means your brand gets featured first.\u003C\u002Fp>\u003Cblockquote>As many AI models are primarily trained on English content, publishing credible multilingual resources increases opportunities for your brand to be featured on generative search\u003C\u002Fblockquote>\u003Cp>But text is only one piece of the puzzle.\u003C\u002Fp>\u003Cp>\u003Cstrong>🔈 Multilingual voice search is equally essential\u003C\u002Fstrong>. Whether someone’s asking Siri in Italian for “the best remote onboarding tools” or prompting ChatGPT in Polish about GDPR-compliant CRMs, these queries tend to be longer, more specific, and rich with intent.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F06\u002FAdobeStock_1528377052.jpeg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1333\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2025\u002F06\u002FAdobeStock_1528377052.jpeg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2025\u002F06\u002FAdobeStock_1528377052.jpeg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2025\u002F06\u002FAdobeStock_1528377052.jpeg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2025\u002F06\u002FAdobeStock_1528377052.jpeg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Cp>When people speak, they naturally use full sentences, add context, and reveal what they’re really looking for. Not just in English, but across dozens of languages. \u003Cstrong>These voice queries are conversational, nuanced, and still largely under-optimized\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>That’s what generative models are hungry for.\u003C\u002Fp>\u003Cp>By tailoring your content to \u003Cstrong>mirror how people speak\u003C\u002Fstrong>, especially in mid- or low-resource languages like \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fmaster-japanese-localization-and-adapt-your-brand-to-this-unique-market\u002F\">Japanese\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Fhub.localazy.com\u002Fen\u002Flanguages\u002Fcs-czech\">Czech\u003C\u002Fa>, or \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fwhy-hungarian-localization-services-are-so-important\u002F\">Hungarian\u003C\u002Fa>, you reduce competition and increase your chances of being featured in AI-generated answers.\u003C\u002Fp>\u003Cp>Because these spoken queries carry more context, LLMs can interpret them more accurately and present more relevant results. And since fewer websites are targeting these exact long-tail, natural-language phrases, \u003Cstrong>optimized localized content has a much clearer path to visibility\u003C\u002Fstrong>. \u003C\u002Fp>\u003Cblockquote>📖 Recommended read: \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fwhy-are-llms-so-verbose-tips-to-fix-it\">Why are LLMs so verbose? Tips to fix half-cooked results\u003C\u002Fa>\u003C\u002Fblockquote>\u003Ch2 id=\"hands-on-tactics-to-improve-your-multilingual-ai-visibility\">📈 Hands-on tactics to improve your multilingual AI visibility \u003Ca class=\"markdownit-header-anchor\" href=\"#hands-on-tactics-to-improve-your-multilingual-ai-visibility\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>It all sounds promising, but \u003Cstrong>what exactly should you do to build AI visibility?\u003C\u002Fstrong> Where to begin this journey to ensure your brand appears in the results across platforms and in multiple languages?\u003C\u002Fp>\u003Cp>Here are some practical tips based on our conversations with some experts:\u003C\u002Fp>\u003Ch3 id=\"1-map-conversations-not-just-keywords\">​1. Map conversations, not just keywords \u003Ca class=\"markdownit-header-anchor\" href=\"#1-map-conversations-not-just-keywords\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>While keywords localized per language and country might help boost your visibility, the biggest change happens when you optimize your content for conversations.\u003C\u002Fp>\u003Cp>“The most effective starting point is to re-map your user journeys with AI as a key touchpoint”, says Onesork. “Use \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fjtbd\">frameworks like 'Jobs-to-be-Done' \u003C\u002Fa>to identify the specific problems your customers are trying to solve and then \u003Cstrong>list the questions they would ask an AI assistant at each stage\u003C\u002Fstrong>”.\u003C\u002Fp>\u003Cp>But this journey might shift slightly depending on the language, culture, and local context. What a user types into an AI search model in Spain might be phrased completely differently in Japan, even if they’re looking for the same solution. To show up in generative answers, \u003Cstrong>your content needs to reflect how people ask questions and express needs naturally in each market\u003C\u002Fstrong>.\u003C\u002Fp>\u003Ch3 id=\"2-earn-great-mentions-and-links\">2. Earn great mentions (and links) \u003Ca class=\"markdownit-header-anchor\" href=\"#2-earn-great-mentions-and-links\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>\u003Cstrong>Backlinks still matter\u003C\u002Fstrong>, but in the world of AI-driven search engine optimization, \u003Cstrong>brand mentions\u003C\u002Fstrong> are becoming equally critical. AI assistants often cite sources they recognize and trust, and that trust comes from repeated exposure across reputable platforms.\u003C\u002Fp>\u003Cblockquote>“\u003Cem>Your success is highly dependent on proper brand building, PR, and distribution\u003C\u002Fem>,” says \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fmichalpecanek\u002F\">Michal Pecánek\u003C\u002Fa>, SaaS SEO Consultant at \u003Ca href=\"https:\u002F\u002Fwww.michalpecanek.com\u002F\" rel=\"noopener noreferrer nofollow\">\u003Cu>Michalpecanek.com\u003C\u002Fu>\u003C\u002Fa>. “\u003Cem>That’s always been in the SEO win formula, but the ‘good enough’ threshold moved up with AI adoption. Good enough SEO without proper backup from other marketing channels doesn’t cut it anymore\u003C\u002Fem>”\u003C\u002Fblockquote>\u003Cp>To improve your discoverability in AI results, \u003Cstrong>aim for mentions in industry media, trusted directories, and niche communities \u003C\u002Fstrong>where your audience spends time. The sentiment and authority of these sources matter, too. The more your brand shows up in credible, relevant contexts, the more likely AI is to include you in the conversation.\u003C\u002Fp>\u003Ch3 id=\"3-write-ai-readable-content-in-each-language\">​3. Write AI-readable content in each language \u003Ca class=\"markdownit-header-anchor\" href=\"#3-write-ai-readable-content-in-each-language\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>Generative models won’t feature your content if they can’t grasp it. Or quote it. AI engines don’t just scan for keywords: \u003Cstrong>they look for structured, scannable content that can be extracted, summarized, or directly reused\u003C\u002Fstrong> in answers. 📋\u003C\u002Fp>\u003Cp>That means you’ll need to delete those dense, complex paragraphs in favor of clarity. Use \u003Cstrong>Q&A formats, bullet lists, plain language, and short answer blocks\u003C\u002Fstrong>. These structures help AI identify what your content is about and when it’s relevant.\u003C\u002Fp>\u003Cp>But don’t just do this in one language. Go the extra mile and focus on GEO localization. A Polish how-to page or an Italian FAQ deserves the same semantic clarity as your English version. The more readable your content is, the higher the chances it will be captured and quoted by LLMs and shown to the right users in the right language.\u003C\u002Fp>\u003Cblockquote>The more readable your content is, the higher the chances it will be captured and quoted by LLMs. This includes content localized to other languages\u003C\u002Fblockquote>\u003Cp>In all these endeavors, remember that \u003Cstrong>the quality of your multilingual content marketing still matters\u003C\u002Fstrong>. This means publishing pages or blog posts written by humans, not machines. That’s the kind of content both search engines and AI models are more likely to trust. \u003C\u002Fp>\u003Cp>Generative AI won’t create superior SEO- and GEO-optimized pages for you. It will only recycle old content and serve you a different version of what already exists.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F06\u002FCaptura-de-pantalla-2025-06-26-a-las-21.41.17.png\" class=\"kg-image\" alt loading=\"lazy\" width=\"1664\" height=\"1066\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2025\u002F06\u002FCaptura-de-pantalla-2025-06-26-a-las-21.41.17.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2025\u002F06\u002FCaptura-de-pantalla-2025-06-26-a-las-21.41.17.png 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2025\u002F06\u002FCaptura-de-pantalla-2025-06-26-a-las-21.41.17.png 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F06\u002FCaptura-de-pantalla-2025-06-26-a-las-21.41.17.png 1664w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Cp>There’s one more reason why localized content can boost your visibility: \u003Ca href=\"https:\u002F\u002Fblog.google\u002Fproducts\u002Fsearch\u002Fgenerative-ai-search\u002F\">Google has recently integrated its automated, AI-powered translation into its search engine\u003C\u002Fa>. Not a bad move by itself, but here’s where it gets tricky:\u003Cstrong> if AI Overviews can’t detect content in the user’s native language, Google \u003Ca href=\"https:\u002F\u002Fahrefs.com\u002Fblog\u002Fgoogle-is-stealing-your-international-search-traffic-with-automated-translations\u002F\">automatically translates the text from English\u003C\u002Fa>\u003C\u002Fstrong>. And keeps the local traffic to itself. This means that original content creators won’t see those valuable clicks and views as the results are displayed on Google’s subdomain. Without localized content, you’re very likely to lose control and visibility over your international traffic.\u003C\u002Fp>\u003Ch3 id=\"4-win-in-the-invisible-long-tail-keyword-market\">4. Win in the invisible long-tail keyword market \u003Ca class=\"markdownit-header-anchor\" href=\"#4-win-in-the-invisible-long-tail-keyword-market\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>\u003Cstrong>“Strong organic rankings still influence LLM visibility”\u003C\u002Fstrong>, says Maltseva. “\u003Ca href=\"https:\u002F\u002Fziptie.dev\u002Fblog\u002Fseo-still-matters-for-ai-search-engines\u002F\">A study from ZipTie\u003C\u002Fa> found that ranking #1 in Google gets you cited in AI Overviews 25% of the time”.\u003C\u002Fp>\u003Cp>Organic rankings matter \u003Cstrong>especially for long-tail queries\u003C\u002Fstrong>. While AI platforms don’t copy search results directly, they often use SERPs as a trust signal when deciding which sources to reference.\u003C\u002Fp>\u003Cp>“We’re now able to get hyperpersonalized AI output, so our prompts are getting very specific too, unlike the generic queries we use during the standard process of googling,” adds Michal Pecánek. \u003C\u002Fp>\u003Cp>“\u003Cstrong>Map out all important permutations\u003C\u002Fstrong> between your product, use cases, target segment industries, roles, and their pain points”, he explains. To capitalize on this shift, build content around those combinations in a structured, meaningful way. Avoid filling your site with shallow programmatic SEO. Instead, aim for depth, clarity, and relevance that AI models can trust and reuse.\u003C\u002Fp>\u003Ch3 id=\"5-use-the-right-tools-to-scale-and-monitor\">5. ​Use the right tools to scale and monitor \u003Ca class=\"markdownit-header-anchor\" href=\"#5-use-the-right-tools-to-scale-and-monitor\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>Even the smartest GEO strategy won’t succeed if you can’t track progress or scale your content effectively.\u003C\u002Fp>\u003Cp>Classic SEO tools won’t tell you how often AI models mention your brand, but there are other solutions you can rely on. Tools like \u003Ca href=\"https:\u002F\u002Fotterly.ai\">Otterly.ai\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Fwww.athenahq.ai\">Athena\u003C\u002Fa>, or \u003Ca href=\"https:\u002F\u002Fscrunchai.com\">Scrunch \u003C\u002Fa>\u003Cstrong>simulate AI prompts to track brand visibility across AI search engines\u003C\u002Fstrong>. They also help to increase your share of voice by offering insightful overviews, audits, metrics, and suggestions to stay on top of your GEO game.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F06\u002FCaptura-de-pantalla-2025-06-26-a-las-21.32.42.png\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1121\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2025\u002F06\u002FCaptura-de-pantalla-2025-06-26-a-las-21.32.42.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2025\u002F06\u002FCaptura-de-pantalla-2025-06-26-a-las-21.32.42.png 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2025\u002F06\u002FCaptura-de-pantalla-2025-06-26-a-las-21.32.42.png 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2025\u002F06\u002FCaptura-de-pantalla-2025-06-26-a-las-21.32.42.png 2400w\" sizes=\"(min-width: 720px) 720px\">\u003Cfigcaption>Tools like Otterly.ai are useful to track your generative search presence. Source: Otterly.ai\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp>\u003Cstrong>For scaling your multilingual, GEO-optimized content, use a localization platform like \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fterm\u002Fcontent-localization\">Localazy\u003C\u002Fa>\u003C\u002Fstrong>. It helps you manage translations across languages and channels, allowing you to publish consistently without getting overwhelmed with manual workflows.\u003C\u002Fp>\u003Cp>With the right tools in place, you’ll be able to get a clear overview of what’s working for your brand and scale where it matters most.\u003C\u002Fp>\u003Cblockquote>🎙️ To what extent does it make sense to use LLMs in your translation process, and can they replace translators entirely? For more on this topic,\u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fs01-ep-03-bridging-the-gap-podcast\"> listen to Bridging the Gap, S01, EP02\u003C\u002Fa>\u003C\u002Fblockquote>\u003Ch2 id=\"case-studies-how-more-languages-can-boost-your-presence\">👀 Case studies: How more languages can boost your presence \u003Ca class=\"markdownit-header-anchor\" href=\"#case-studies-how-more-languages-can-boost-your-presence\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Ch3 id=\"back-market\">Back Market \u003Ca class=\"markdownit-header-anchor\" href=\"#back-market\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>One good example of brands that succeeded in the quest for AI visibility while prioritizing multilingual content is \u003Cstrong>Back Market\u003C\u002Fstrong>. This marketplace \u003Ca href=\"https:\u002F\u002Fwww.wsj.com\u002Farticles\u002Fai-has-upended-the-search-game-marketers-are-scrambling-to-catch-up-84264b34\">switched to a more conversational tone\u003C\u002Fa>, a style that resonates better with AI models than dry product specifications. Add to it the fact that their website is available in 15+ languages, and it’s no wonder that all these efforts are paying off: \u003Cstrong>the brand reported a 470x increase in traffic from AI models\u003C\u002Fstrong> \u003Cstrong>year-over-year\u003C\u002Fstrong>.\u003C\u002Fp>\u003Ch3 id=\"expedia\">Expedia \u003Ca class=\"markdownit-header-anchor\" href=\"#expedia\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>\u003Cstrong>Expedia\u003C\u002Fstrong>, another global and multilingual player, \u003Ca href=\"https:\u002F\u002Fwww.phocuswire.com\u002Fexpedia-group-b2b-arm-apis-advertising\">is actively optimizing for generative search\u003C\u002Fa> while enhancing the user experience through AI agents. The company reports increased booking rates and user satisfaction. According to Barron’s, which cites data from Similarweb, \u003Ca href=\"https:\u002F\u002Fwww.barrons.com\u002Farticles\u002Fai-google-search-internet-economy-932092ef\">\u003Cstrong>Expedia received roughly 88,000 referrals from AI search engines\u003C\u002Fstrong>\u003C\u002Fa>\u003Cstrong> like ChatGPT and Perplexity in May 2025\u003C\u002Fstrong>, which is a notable figure even if traditional search still dominates with 34 million referrals.\u003C\u002Fp>\u003Ch3 id=\"reddit\">Reddit \u003Ca class=\"markdownit-header-anchor\" href=\"#reddit\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>\u003Cstrong>Reddit\u003C\u002Fstrong> has also focused on improving brand reach with multilingual content and effective GEO. \u003Cstrong>It allows Google and AI models to index millions of user-generated posts, \u003Ca href=\"https:\u002F\u002Fwww.gsqi.com\u002Fmarketing-blog\u002Freddit-ai-translations-google\u002F\">many of which are auto-translated\u003C\u002Fa>\u003C\u002Fstrong>, to ensure better visibility of fresh and relevant content across platforms and languages. \u003Ca href=\"https:\u002F\u002Fwww.reddit.com\u002Fr\u002Fdataisbeautiful\u002Fcomments\u002F1bg323c\u002Foc_reddit_traffic_by_country_2024\u002F\">While U.S. traffic remains strong for Reddit\u003C\u002Fa>, there has been significant growth from French or German users. For both languages, Reddit has implemented real-time translation features to boost content visibility.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F06\u002FAdobeStock_614719695.jpeg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1339\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2025\u002F06\u002FAdobeStock_614719695.jpeg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2025\u002F06\u002FAdobeStock_614719695.jpeg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2025\u002F06\u002FAdobeStock_614719695.jpeg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2025\u002F06\u002FAdobeStock_614719695.jpeg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch2 id=\"visibility-that-connects-and-converts\">🔑 Visibility that connects and converts \u003Ca class=\"markdownit-header-anchor\" href=\"#visibility-that-connects-and-converts\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>Generative search has changed how people discover brands and how brands need to show up. Strategies based on optimizing for keywords or implementing multilingual SEO best practices are no longer enough. \u003Cstrong>Visibility in the era of AI is a more complex game, where relevance, formatting, trust, authority, and natural language play a defining role\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>By \u003Cstrong>combining GEO with multilingual localization\u003C\u002Fstrong>, you can create the conditions for real magic to happen and earn your brand prominent mentions in AI-generated answers. Not just once, but again and again. Across markets, languages, and platforms. And with a platform like Localazy, scaling your multilingual content strategy becomes not only possible, but also practical.\u003Cbr>\u003C\u002Fp>",{"id":286,"status":8,"created_on":1980,"modified_on":1981,"icon":1982,"header":1983,"description":1984,"button_label":1985,"link":1986},"2022-03-17T12:23:03.000Z","2023-01-19T11:50:04.000Z","member","Automate your localization today! ⚙️","Translate your project in a breeze, utilize the advanced features and fully automate your localization process with Localazy! ","Join Localazy","register",{"slug":1860,"id":1853,"uuid":1988,"title":1859,"html":1989,"comment_id":1853,"feature_image":1863,"featured":17,"visibility":1990,"email_recipient_filter":1991,"created_at":1992,"updated_at":1861,"published_at":1862,"custom_excerpt":1977,"codeinjection_head":7,"codeinjection_foot":7,"custom_template":7,"canonical_url":7,"authors":1993,"tags":1999,"primary_author":2056,"primary_tag":2057,"url":2058,"excerpt":1977,"reading_time":216,"access":17,"send_email_when_published":15,"og_image":7,"og_title":7,"og_description":7,"twitter_image":7,"twitter_title":7,"twitter_description":7,"meta_title":7,"meta_description":7,"email_subject":7,"frontmatter":7,"dictionary":1870,"cta":1979,"plainTags":1864},"8f63f470-d1a7-4ad2-850c-6e09bd52a6fc","\u003Cp>There’s no magic spell that will make your brand instantly visible on the global market.\u003C\u002Fp>\u003Cp>But there’s \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Flocalization\">localization\u003C\u002Fa>. There’s multilingual marketing. \u003Cstrong>And now, \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fgenerative-engine-optimization-geo\">there’s GEO, too\u003C\u002Fa>\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>🥣 A powerful new ingredient that has been recently thrown into this mix.\u003C\u002Fp>\u003Cp>What is it exactly, and why does it matter for your business?\u003C\u002Fp>\u003Ch2 id=\"%F0%9F%94%8E-the-visibility-trick\">🔎 The visibility trick\u003C\u002Fh2>\u003Cdiv class=\"kg-card kg-callout-card kg-callout-card-grey\">\u003Cdiv class=\"kg-callout-emoji\">❓\u003C\u002Fdiv>\u003Cdiv class=\"kg-callout-text\">“What’s the best tool for SaaS brands implementing global localization?”\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cp>Ask that question to an AI search model and you'll find your answer. Possibly, a different one depending on the platform. What’s the best in the eyes of \u003Cstrong>ChatGPT \u003C\u002Fstrong>might be overlooked in the results coming from \u003Cstrong>Perplexity\u003C\u002Fstrong>, and what \u003Cstrong>Gemini \u003C\u002Fstrong>considers no. 1 might display towards the end of the output in \u003Cstrong>Claude\u003C\u002Fstrong>. Or not mentioned at all.\u003C\u002Fp>\u003Cp>The latter is not an option for any future-oriented and visibility-focused brand. \u003Cstrong>But how can you make sure your business gets a prominent feature in the responses generated by AI?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Is traditional SEO enough? Or are there other tricks you need to learn to create an effective global content strategy for AI search?\u003C\u002Fp>\u003Cp>If I were an LLM, I’d give you a confident answer. Probably biased and superficial. But since I’m an honest human, here’s my take: \u003Cstrong>it’s not that simple\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>It’s not only about SEO.\u003C\u002Fp>\u003Cp>It’s about presence, trust, relevance, and, increasingly, language diversity as well. And that’s exactly where \u003Cstrong>Generative Engine Optimization (GEO) \u003C\u002Fstrong>comes in.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F06\u002FAdobeStock_1355124265-1.jpeg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1419\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2025\u002F06\u002FAdobeStock_1355124265-1.jpeg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2025\u002F06\u002FAdobeStock_1355124265-1.jpeg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2025\u002F06\u002FAdobeStock_1355124265-1.jpeg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2025\u002F06\u002FAdobeStock_1355124265-1.jpeg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch2 id=\"%F0%9F%91%A9%E2%80%8D%F0%9F%92%BB-from-seo-to-geo-a-shift-you-can%E2%80%99t-ignore\">👩‍💻 From SEO to GEO: A shift you can’t ignore\u003C\u002Fh2>\u003Cp>By 2028, Gartner forecasts that \u003Ca href=\"https:\u002F\u002Fwww.gartner.com\u002Fen\u002Fnewsroom\u002Fpress-releases\u002F2023-12-14-gartner-predicts-fifty-percent-of-consumers-will-significantly-limit-their-interactions-with-social-media-by-2025\">brands’ organic search traffic will drop by 50%\u003C\u002Fa> as users shift to generative AI‑powered search.\u003Cstrong> \u003C\u002Fstrong>In the good old Google days, mastering keywords, backlinks, and bounce rates was your ticket to climbing the search rankings. \u003C\u002Fp>\u003Cp>But in the era of generative search, that strategy alone won’t cut it anymore. \u003Cstrong>You need to be where your potential clients are. And that means showing up in conversations powered by AI\u003C\u002Fstrong>. Since LLMs entered the scene, users spend more of their time chatting, ideating, researching, and discovering brands through generative platforms. 💬 If your brand isn’t present there, it’s falling behind.\u003C\u002Fp>\u003Cp>GEO helps ensure your brand is visible in AI search platforms such as \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fthe-great-llm-translation-war-a-comparison-of-the-hottest-ai-models\">Claude, Gemini, ChatGPT, or Perplexity\u003C\u002Fa>. These models don’t serve a set of blue links. They generate synthesized responses from training data, public sources, citations, and recent web content.\u003C\u002Fp>\u003Cblockquote>“LLMs are becoming a go-to source for information,” says \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Firinamaltseva\u002F\">Irina Maltseva\u003C\u002Fa>, SEO Advisor, Growth Lead at \u003Ca href=\"https:\u002F\u002Faura.com\u002F\" rel=\"noopener noreferrer nofollow\">\u003Cu>Aura\u003C\u002Fu>\u003C\u002Fa>, and Founder at \u003Ca href=\"https:\u002F\u002Fwww.onsaas.me\u002F\" rel=\"noopener noreferrer nofollow\">\u003Cu>ONSAAS\u003C\u002Fu>\u003C\u002Fa>. “People aren’t just searching on Google anymore. As adoption grows, brands that start optimizing for generative search now will stay ahead. GEO also plays a big role in multilingual markets, where local context matters more than ever”\u003C\u002Fblockquote>\u003Cp>This includes \u003Cstrong>optimizing for natural language queries, semantic relevance, and AI-friendly formatting\u003C\u002Fstrong>. But visibility is just one part of the challenge. Measuring visibility is equally complex.\u003C\u002Fp>\u003Cp>“Google Search Console doesn’t show AI Overviews data, and LLMs don’t share analytics,” Irina adds. “Still, tools like Profound, Scrunch, and Athena offer directional insights, even if they rely on simulated prompts.”.\u003C\u002Fp>\u003Cp>One useful metric used by these tools is \u003Cstrong>Share of Voice (SOV)\u003C\u002Fstrong>, which tells you how much \"voice\" or presence your brand has in digital search. It measures \u003Cstrong>how often AI models mention your brand compared to your competitors\u003C\u002Fstrong> across platforms, topics, and languages. Tracking your SOV isn't just another vanity metric. It’s essential to stay relevant and visible.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F06\u002FAdobeStock_614567752.jpeg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1218\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2025\u002F06\u002FAdobeStock_614567752.jpeg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2025\u002F06\u002FAdobeStock_614567752.jpeg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2025\u002F06\u002FAdobeStock_614567752.jpeg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2025\u002F06\u002FAdobeStock_614567752.jpeg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Cp>This shift from SEO to GEO matters for several reasons:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>🤳 Generative search is often zero-click\u003C\u002Fstrong>: Users don’t browse, they act on what the AI says.\u003C\u002Fli>\u003Cli>\u003Cstrong>🗣️ Multilingual prompts are on the rise\u003C\u002Fstrong>, especially via voice or mobile queries.\u003C\u002Fli>\u003Cli>\u003Cstrong>🗺️ AI platforms aren’t limited to English\u003C\u002Fstrong>, even if that’s your default content language.\u003C\u002Fli>\u003Cli>\u003Cstrong>🏃‍♀️‍➡️ Early movers win\u003C\u002Fstrong>: Optimizing for AI now helps you dominate emerging search patterns before competitors catch on.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>“For B2B research, \u003Cstrong>users will increasingly delegate the task of creating shortlists and comparing solutions to AI\u003C\u002Fstrong>,” says \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fonesork\u002F\">Jan Onesork\u003C\u002Fa>, Senior SEO Consultant at \u003Ca href=\"https:\u002F\u002Fwww.onesork.com\u002F\" rel=\"noopener noreferrer nofollow\">\u003Cu>Onesork.com\u003C\u002Fu>\u003C\u002Fa>.  “It acts as a powerful filter, and \u003Cstrong>what doesn't get through this filter is unlikely to ever reach a human decision-maker\u003C\u002Fstrong>. Caring about your visibility within this new paradigm isn't just an SEO tactic. It's a strategic necessity for survival and growth”.\u003C\u002Fp>\u003Cp>All of this means you need to educate AI models on your brand’s value. This will keep your product on the radar for consumers relying on generative answers.\u003C\u002Fp>\u003Ch2 id=\"%F0%9F%8C%8D-multiplied-impact-with-multilingual-content\">🌍 Multiplied impact with multilingual content\u003C\u002Fh2>\u003Cp>GEO is still evolving, and many of its inner mechanics remain a mystery. We don’t yet know exactly how each model evaluates content before surfacing a brand in its responses. And with every model update, your AI visibility can shift. Still, \u003Cstrong>SEO and GEO experts agree on a few best practices\u003C\u002Fstrong> that can increase both your market share and share of voice in generative search.\u003C\u002Fp>\u003Cp>Here are some useful strategies:\u003C\u002Fp>\u003Col>\u003Cli>🛜 Structure your website so it's friendly for LLMs.\u003C\u002Fli>\u003Cli>✍️ Make sure you use simple, readable, natural-sounding language.\u003C\u002Fli>\u003Cli>✔️ Maintain strong rankings in traditional Google search.\u003C\u002Fli>\u003Cli>🤖 Be present on platforms that have official content partnerships with AI models, for example, ChatGPT references licensed data \u003Ca href=\"https:\u002F\u002Fwww.seerinteractive.com\u002Finsights\u002Fwhat-is-generative-engine-optimization-geo\">from Reddit, News Corp, and Vox Media\u003C\u002Fa>.\u003C\u002Fli>\u003Cli>☝️ Focus on content richness, authority, and relevance.\u003C\u002Fli>\u003C\u002Fol>\u003Cp>The last point is exactly where multilingual content can help. When you localize your website into languages like \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fthe-importance-of-professional-greek-translation-services\u002F\">Greek\u003C\u002Fa> or \u003Ca href=\"https:\u002F\u002Fhub.localazy.com\u002Fen\u002Flanguages\u002Ffi-finnish\">Finnish\u003C\u002Fa>, you're not just expanding your audience, but also filling critical gaps in language coverage. \u003Cstrong>Many AI models are primarily trained on English content\u003C\u002Fstrong>. So, when they search for sources \u003Cstrong>in underrepresented languages, there’s far less to choose from\u003C\u002Fstrong>. That’s your opportunity to shine. Your product guide or blog post might be one of the few credible resources available in that language. And in low-competition spaces, that often means your brand gets featured first.\u003C\u002Fp>\u003Cblockquote>As many AI models are primarily trained on English content, publishing credible multilingual resources increases opportunities for your brand to be featured on generative search\u003C\u002Fblockquote>\u003Cp>But text is only one piece of the puzzle.\u003C\u002Fp>\u003Cp>\u003Cstrong>🔈 Multilingual voice search is equally essential\u003C\u002Fstrong>. Whether someone’s asking Siri in Italian for “the best remote onboarding tools” or prompting ChatGPT in Polish about GDPR-compliant CRMs, these queries tend to be longer, more specific, and rich with intent.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F06\u002FAdobeStock_1528377052.jpeg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1333\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2025\u002F06\u002FAdobeStock_1528377052.jpeg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2025\u002F06\u002FAdobeStock_1528377052.jpeg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2025\u002F06\u002FAdobeStock_1528377052.jpeg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2025\u002F06\u002FAdobeStock_1528377052.jpeg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Cp>When people speak, they naturally use full sentences, add context, and reveal what they’re really looking for. Not just in English, but across dozens of languages. \u003Cstrong>These voice queries are conversational, nuanced, and still largely under-optimized\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>That’s what generative models are hungry for.\u003C\u002Fp>\u003Cp>By tailoring your content to \u003Cstrong>mirror how people speak\u003C\u002Fstrong>, especially in mid- or low-resource languages like \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fmaster-japanese-localization-and-adapt-your-brand-to-this-unique-market\u002F\">Japanese\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Fhub.localazy.com\u002Fen\u002Flanguages\u002Fcs-czech\">Czech\u003C\u002Fa>, or \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fwhy-hungarian-localization-services-are-so-important\u002F\">Hungarian\u003C\u002Fa>, you reduce competition and increase your chances of being featured in AI-generated answers.\u003C\u002Fp>\u003Cp>Because these spoken queries carry more context, LLMs can interpret them more accurately and present more relevant results. And since fewer websites are targeting these exact long-tail, natural-language phrases, \u003Cstrong>optimized localized content has a much clearer path to visibility\u003C\u002Fstrong>. \u003C\u002Fp>\u003Cblockquote>📖 Recommended read: \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fwhy-are-llms-so-verbose-tips-to-fix-it\">Why are LLMs so verbose? Tips to fix half-cooked results\u003C\u002Fa>\u003C\u002Fblockquote>\u003Ch2 id=\"%F0%9F%93%88-hands-on-tactics-to-improve-your-multilingual-ai-visibility\">📈 Hands-on tactics to improve your multilingual AI visibility\u003C\u002Fh2>\u003Cp>It all sounds promising, but \u003Cstrong>what exactly should you do to build AI visibility?\u003C\u002Fstrong> Where to begin this journey to ensure your brand appears in the results across platforms and in multiple languages?\u003C\u002Fp>\u003Cp>Here are some practical tips based on our conversations with some experts:\u003C\u002Fp>\u003Ch3 id=\"%E2%80%8B1-map-conversations-not-just-keywords\">​1. Map conversations, not just keywords\u003C\u002Fh3>\u003Cp>While keywords localized per language and country might help boost your visibility, the biggest change happens when you optimize your content for conversations.\u003C\u002Fp>\u003Cp>“The most effective starting point is to re-map your user journeys with AI as a key touchpoint”, says Onesork. “Use \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fjtbd\">frameworks like 'Jobs-to-be-Done' \u003C\u002Fa>to identify the specific problems your customers are trying to solve and then \u003Cstrong>list the questions they would ask an AI assistant at each stage\u003C\u002Fstrong>”.\u003C\u002Fp>\u003Cp>But this journey might shift slightly depending on the language, culture, and local context. What a user types into an AI search model in Spain might be phrased completely differently in Japan, even if they’re looking for the same solution. To show up in generative answers, \u003Cstrong>your content needs to reflect how people ask questions and express needs naturally in each market\u003C\u002Fstrong>.\u003C\u002Fp>\u003Ch3 id=\"2-earn-great-mentions-and-links\">2. Earn great mentions (and links)\u003C\u002Fh3>\u003Cp>\u003Cstrong>Backlinks still matter\u003C\u002Fstrong>, but in the world of AI-driven search engine optimization, \u003Cstrong>brand mentions\u003C\u002Fstrong> are becoming equally critical. AI assistants often cite sources they recognize and trust, and that trust comes from repeated exposure across reputable platforms.\u003C\u002Fp>\u003Cblockquote>“\u003Cem>Your success is highly dependent on proper brand building, PR, and distribution\u003C\u002Fem>,” says \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fmichalpecanek\u002F\">Michal Pecánek\u003C\u002Fa>, SaaS SEO Consultant at \u003Ca href=\"https:\u002F\u002Fwww.michalpecanek.com\u002F\" rel=\"noopener noreferrer nofollow\">\u003Cu>Michalpecanek.com\u003C\u002Fu>\u003C\u002Fa>. “\u003Cem>That’s always been in the SEO win formula, but the ‘good enough’ threshold moved up with AI adoption. Good enough SEO without proper backup from other marketing channels doesn’t cut it anymore\u003C\u002Fem>”\u003C\u002Fblockquote>\u003Cp>To improve your discoverability in AI results, \u003Cstrong>aim for mentions in industry media, trusted directories, and niche communities \u003C\u002Fstrong>where your audience spends time. The sentiment and authority of these sources matter, too. The more your brand shows up in credible, relevant contexts, the more likely AI is to include you in the conversation.\u003C\u002Fp>\u003Ch3 id=\"%E2%80%8B3-write-ai-readable-content-in-each-language\">​3. Write AI-readable content in each language\u003C\u002Fh3>\u003Cp>Generative models won’t feature your content if they can’t grasp it. Or quote it. AI engines don’t just scan for keywords: \u003Cstrong>they look for structured, scannable content that can be extracted, summarized, or directly reused\u003C\u002Fstrong> in answers. 📋\u003C\u002Fp>\u003Cp>That means you’ll need to delete those dense, complex paragraphs in favor of clarity. Use \u003Cstrong>Q&A formats, bullet lists, plain language, and short answer blocks\u003C\u002Fstrong>. These structures help AI identify what your content is about and when it’s relevant.\u003C\u002Fp>\u003Cp>But don’t just do this in one language. Go the extra mile and focus on GEO localization. A Polish how-to page or an Italian FAQ deserves the same semantic clarity as your English version. The more readable your content is, the higher the chances it will be captured and quoted by LLMs and shown to the right users in the right language.\u003C\u002Fp>\u003Cblockquote>The more readable your content is, the higher the chances it will be captured and quoted by LLMs. This includes content localized to other languages\u003C\u002Fblockquote>\u003Cp>In all these endeavors, remember that \u003Cstrong>the quality of your multilingual content marketing still matters\u003C\u002Fstrong>. This means publishing pages or blog posts written by humans, not machines. That’s the kind of content both search engines and AI models are more likely to trust. \u003C\u002Fp>\u003Cp>Generative AI won’t create superior SEO- and GEO-optimized pages for you. It will only recycle old content and serve you a different version of what already exists.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F06\u002FCaptura-de-pantalla-2025-06-26-a-las-21.41.17.png\" class=\"kg-image\" alt loading=\"lazy\" width=\"1664\" height=\"1066\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2025\u002F06\u002FCaptura-de-pantalla-2025-06-26-a-las-21.41.17.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2025\u002F06\u002FCaptura-de-pantalla-2025-06-26-a-las-21.41.17.png 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2025\u002F06\u002FCaptura-de-pantalla-2025-06-26-a-las-21.41.17.png 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F06\u002FCaptura-de-pantalla-2025-06-26-a-las-21.41.17.png 1664w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Cp>There’s one more reason why localized content can boost your visibility: \u003Ca href=\"https:\u002F\u002Fblog.google\u002Fproducts\u002Fsearch\u002Fgenerative-ai-search\u002F\">Google has recently integrated its automated, AI-powered translation into its search engine\u003C\u002Fa>. Not a bad move by itself, but here’s where it gets tricky:\u003Cstrong> if AI Overviews can’t detect content in the user’s native language, Google \u003Ca href=\"https:\u002F\u002Fahrefs.com\u002Fblog\u002Fgoogle-is-stealing-your-international-search-traffic-with-automated-translations\u002F\">automatically translates the text from English\u003C\u002Fa>\u003C\u002Fstrong>. And keeps the local traffic to itself. This means that original content creators won’t see those valuable clicks and views as the results are displayed on Google’s subdomain. Without localized content, you’re very likely to lose control and visibility over your international traffic.\u003C\u002Fp>\u003Ch3 id=\"4-win-in-the-invisible-long-tail-keyword-market\">4. Win in the invisible long-tail keyword market\u003C\u002Fh3>\u003Cp>\u003Cstrong>“Strong organic rankings still influence LLM visibility”\u003C\u002Fstrong>, says Maltseva. “\u003Ca href=\"https:\u002F\u002Fziptie.dev\u002Fblog\u002Fseo-still-matters-for-ai-search-engines\u002F\">A study from ZipTie\u003C\u002Fa> found that ranking #1 in Google gets you cited in AI Overviews 25% of the time”.\u003C\u002Fp>\u003Cp>Organic rankings matter \u003Cstrong>especially for long-tail queries\u003C\u002Fstrong>. While AI platforms don’t copy search results directly, they often use SERPs as a trust signal when deciding which sources to reference.\u003C\u002Fp>\u003Cp>“We’re now able to get hyperpersonalized AI output, so our prompts are getting very specific too, unlike the generic queries we use during the standard process of googling,” adds Michal Pecánek. \u003C\u002Fp>\u003Cp>“\u003Cstrong>Map out all important permutations\u003C\u002Fstrong> between your product, use cases, target segment industries, roles, and their pain points”, he explains. To capitalize on this shift, build content around those combinations in a structured, meaningful way. Avoid filling your site with shallow programmatic SEO. Instead, aim for depth, clarity, and relevance that AI models can trust and reuse.\u003C\u002Fp>\u003Ch3 id=\"5-%E2%80%8Buse-the-right-tools-to-scale-and-monitor\">5. ​Use the right tools to scale and monitor\u003C\u002Fh3>\u003Cp>Even the smartest GEO strategy won’t succeed if you can’t track progress or scale your content effectively.\u003C\u002Fp>\u003Cp>Classic SEO tools won’t tell you how often AI models mention your brand, but there are other solutions you can rely on. Tools like \u003Ca href=\"https:\u002F\u002Fotterly.ai\">Otterly.ai\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Fwww.athenahq.ai\">Athena\u003C\u002Fa>, or \u003Ca href=\"https:\u002F\u002Fscrunchai.com\">Scrunch \u003C\u002Fa>\u003Cstrong>simulate AI prompts to track brand visibility across AI search engines\u003C\u002Fstrong>. They also help to increase your share of voice by offering insightful overviews, audits, metrics, and suggestions to stay on top of your GEO game.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card kg-card-hascaption\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F06\u002FCaptura-de-pantalla-2025-06-26-a-las-21.32.42.png\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1121\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2025\u002F06\u002FCaptura-de-pantalla-2025-06-26-a-las-21.32.42.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2025\u002F06\u002FCaptura-de-pantalla-2025-06-26-a-las-21.32.42.png 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2025\u002F06\u002FCaptura-de-pantalla-2025-06-26-a-las-21.32.42.png 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2025\u002F06\u002FCaptura-de-pantalla-2025-06-26-a-las-21.32.42.png 2400w\" sizes=\"(min-width: 720px) 720px\">\u003Cfigcaption>Tools like Otterly.ai are useful to track your generative search presence. Source: Otterly.ai\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp>\u003Cstrong>For scaling your multilingual, GEO-optimized content, use a localization platform like \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fterm\u002Fcontent-localization\">Localazy\u003C\u002Fa>\u003C\u002Fstrong>. It helps you manage translations across languages and channels, allowing you to publish consistently without getting overwhelmed with manual workflows.\u003C\u002Fp>\u003Cp>With the right tools in place, you’ll be able to get a clear overview of what’s working for your brand and scale where it matters most.\u003C\u002Fp>\u003Cblockquote>🎙️ To what extent does it make sense to use LLMs in your translation process, and can they replace translators entirely? For more on this topic,\u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fs01-ep-03-bridging-the-gap-podcast\"> listen to Bridging the Gap, S01, EP02\u003C\u002Fa>\u003C\u002Fblockquote>\u003Ch2 id=\"%F0%9F%91%80-case-studies-how-more-languages-can-boost-your-presence\">👀 Case studies: How more languages can boost your presence\u003C\u002Fh2>\u003Ch3 id=\"back-market\">Back Market\u003C\u002Fh3>\u003Cp>One good example of brands that succeeded in the quest for AI visibility while prioritizing multilingual content is \u003Cstrong>Back Market\u003C\u002Fstrong>. This marketplace \u003Ca href=\"https:\u002F\u002Fwww.wsj.com\u002Farticles\u002Fai-has-upended-the-search-game-marketers-are-scrambling-to-catch-up-84264b34\">switched to a more conversational tone\u003C\u002Fa>, a style that resonates better with AI models than dry product specifications. Add to it the fact that their website is available in 15+ languages, and it’s no wonder that all these efforts are paying off: \u003Cstrong>the brand reported a 470x increase in traffic from AI models\u003C\u002Fstrong> \u003Cstrong>year-over-year\u003C\u002Fstrong>.\u003C\u002Fp>\u003Ch3 id=\"expedia\">Expedia\u003C\u002Fh3>\u003Cp>\u003Cstrong>Expedia\u003C\u002Fstrong>, another global and multilingual player, \u003Ca href=\"https:\u002F\u002Fwww.phocuswire.com\u002Fexpedia-group-b2b-arm-apis-advertising\">is actively optimizing for generative search\u003C\u002Fa> while enhancing the user experience through AI agents. The company reports increased booking rates and user satisfaction. According to Barron’s, which cites data from Similarweb, \u003Ca href=\"https:\u002F\u002Fwww.barrons.com\u002Farticles\u002Fai-google-search-internet-economy-932092ef\">\u003Cstrong>Expedia received roughly 88,000 referrals from AI search engines\u003C\u002Fstrong>\u003C\u002Fa>\u003Cstrong> like ChatGPT and Perplexity in May 2025\u003C\u002Fstrong>, which is a notable figure even if traditional search still dominates with 34 million referrals.\u003C\u002Fp>\u003Ch3 id=\"reddit\">Reddit\u003C\u002Fh3>\u003Cp>\u003Cstrong>Reddit\u003C\u002Fstrong> has also focused on improving brand reach with multilingual content and effective GEO. \u003Cstrong>It allows Google and AI models to index millions of user-generated posts, \u003Ca href=\"https:\u002F\u002Fwww.gsqi.com\u002Fmarketing-blog\u002Freddit-ai-translations-google\u002F\">many of which are auto-translated\u003C\u002Fa>\u003C\u002Fstrong>, to ensure better visibility of fresh and relevant content across platforms and languages. \u003Ca href=\"https:\u002F\u002Fwww.reddit.com\u002Fr\u002Fdataisbeautiful\u002Fcomments\u002F1bg323c\u002Foc_reddit_traffic_by_country_2024\u002F\">While U.S. traffic remains strong for Reddit\u003C\u002Fa>, there has been significant growth from French or German users. For both languages, Reddit has implemented real-time translation features to boost content visibility.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F06\u002FAdobeStock_614719695.jpeg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1339\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2025\u002F06\u002FAdobeStock_614719695.jpeg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2025\u002F06\u002FAdobeStock_614719695.jpeg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2025\u002F06\u002FAdobeStock_614719695.jpeg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2025\u002F06\u002FAdobeStock_614719695.jpeg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch2 id=\"%F0%9F%94%91-visibility-that-connects-and-converts\">🔑 Visibility that connects and converts\u003C\u002Fh2>\u003Cp>Generative search has changed how people discover brands and how brands need to show up. Strategies based on optimizing for keywords or implementing multilingual SEO best practices are no longer enough. \u003Cstrong>Visibility in the era of AI is a more complex game, where relevance, formatting, trust, authority, and natural language play a defining role\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>By \u003Cstrong>combining GEO with multilingual localization\u003C\u002Fstrong>, you can create the conditions for real magic to happen and earn your brand prominent mentions in AI-generated answers. Not just once, but again and again. Across markets, languages, and platforms. And with a platform like Localazy, scaling your multilingual content strategy becomes not only possible, but also practical.\u003Cbr>\u003C\u002Fp>","public","none","2025-06-06T11:56:43.000+02:00",[1994],{"id":1855,"name":1856,"slug":1857,"profile_image":1858,"cover_image":7,"bio":1995,"website":1996,"location":1997,"facebook":7,"twitter":7,"meta_title":7,"meta_description":7,"url":1998},"Localization consultant, prompt engineer, and translator specializing in IT. I teach online courses on localization and enjoy writing about AI.","http:\u002F\u002Fwww.dorotapawlak.eu","Amsterdam, 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