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preparing software, digital products, and content so they can be easily adapted for various languages, regions, and cultures without requiring extensive reengineering.\n\nThis foundational step ensures that a product can be efficiently localized to meet the needs of different global markets. To internationalize your software, you need to pay attention to technical requirements. The code structure and design has to be prepared to allow for [localization](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Flocalization).\n\nIt involves considering various linguistic and cultural factors during the initial design and development phases. This process should start, ideally, in the design phase. For example, you may want to have externalised strings so you can bring your strings to the translation management tool.\n\nEvery business looking to expand their reach and provide User Experiences (UX) across diverse markets needs to consider internationalization and then localization.\n\n## 🌐 Key points about internationalization (i18n): \n\n* Internationalization involves creating flexible and adaptable designs that accommodate various languages, scripts, and cultural norms.\n* By preparing content and software for localization, internationalization simplifies the process of translating and adapting products for specific markets.\n* This process includes using Unicode, supporting different character sets, and ensuring compatibility with various regional formats (dates, currencies, etc.).\n* Investing in internationalization upfront reduces the time and cost associated with localizing products for multiple markets.\n\nBy prioritizing internationalization, companies can create products that are more versatile and ready for global distribution, ensuring they meet the needs of international users effectively.","internationalization",[1889,1890,1892,1894],{"id":16,"slug":1833},{"id":147,"slug":1891},"translation",{"id":50,"slug":1893},"globalization",{"id":72,"slug":1895},"gilt",{"id":16,"status":4,"owner":1882,"created_on":1897,"title":1255,"excerpt":1898,"content":1899,"slug":1833,"meta_title":8,"meta_description":8,"canonical":8,"related_terms":1900},"2022-03-17T12:22:54.000Z","The process of preparing a product for a particular market.","Localization (l10n) is an essential part of the **[internationalization](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Finternationalization)** process. During localization, a product is prepared to be used in a particular destination, language and culture. Part of the localization process consists of changing locales such as currency, text orientation, or date format; and aligning the product with local, technical, or legislative requirements.\n\nA crucial part of localization is **[translation](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Ftranslation\u002F)**.\n\nLocalization is the process of adapting an internationalized product to meet the specific needs of a target market by translating it into the native language of that market. This includes translating the user interface, text, graphics, and other content to match the specific target locale.\n\nThe goal of localization is to provide an optimal user experience for the target market, as well as to make the product accessible to a wider audience. This process often involves more than just translation, and may include adjusting graphics, changing text length to accommodate different writing systems, and modifying the product's layout to fit cultural differences.\n\nInternationalization and localization are essential components of **[globalization](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fglobalization)** (g11n) and play a key role in expanding a product's reach and success. It's important to ensure that any Creative Commons attribution is considered during localization to prevent copyright infringement.\n\nBy localizing products, companies can reach new markets and increase their customer base, ultimately helping their business grow and thrive. The number of letters in the term i18n and l10n refers to the number of characters between the first and last letters in the term, and is used as a shorthand for internationalization and localization, respectively.",[1901,1902,1903,1904,1906],{"id":16,"slug":1833},{"id":147,"slug":1891},{"id":72,"slug":1895},{"id":170,"slug":1905},"translation-management-system-tms",{"id":1881,"slug":1887},{"id":1350,"status":4,"owner":1882,"created_on":1883,"title":1908,"excerpt":1909,"content":1910,"slug":1911,"meta_title":53,"meta_description":53,"canonical":53,"related_terms":1912},"Language Service Provider (LSP)","A company that provides professional translation, localization, interpretation, and other language-related services to help businesses communicate across languages and cultures.","LSPs help businesses adapt content, products, and software for different languages and markets. They range from solo freelance translators to large multinational agencies handling hundreds of language pairs. What distinguishes an LSP from a single translator is typically the breadth of services and the managed workflow, project management, quality assurance, and technology are all part of the package.\n\nModern LSPs combine human expertise with translation technology. Most use CAT tools, translation memories, and machine translation with post-editing as part of their standard workflow. Some build direct integrations with TMS platforms, allowing content to flow automatically between a client's product and the LSP's translation pipeline.\n\n### 🔗 How LSPs fit into localization workflows\n\nFor software teams, the most common point of contact with an LSP is outsourcing translation of app strings, documentation, or marketing content. In a typical workflow, source strings are exported from a TMS, sent to the LSP, translated and reviewed, then imported back. More mature setups automate this exchange directly through API integrations or shared TMS access.\n\nLSPs vary widely in how they operate. Some work with your existing TMS. Others have their own platforms and expect content in specific formats. Knowing how an LSP handles file formats, terminology, and translation memory before you start saves significant rework later.\n\n### 🛠️ Core services LSPs provide\n\n* **Translation**.Converting written content from source to target language while preserving meaning and context\n* **Localization.** Adapting software, websites, and marketing content to fit a target culture and locale\n* **Transcreation.** Rewriting creative and marketing content to land correctly in the target language, not just translate it\n* **Machine translation post-editing (MTPE).** Using MT output as a first draft with human linguists refining the result\n* **Linguistic quality assurance.** Reviewing translations for accuracy, consistency, terminology compliance, and style\n* **Interpretation.** Real-time oral translation for conferences, legal proceedings, and business meetings\n\n### 🏢 Types of LSPs\n\n* **Single-language providers (SLPs):** Focus on one language pair or regional group, often used for less common languages\n* **Multi-language providers (MLPs):** Cover large numbers of languages with global reach, typically through networks of in-country translators\n* **Industry-specialized LSPs:** Serve specific sectors such as legal, medical, technical, or software, where domain knowledge and terminology accuracy matter\n* **Technology-heavy LSPs:** Built around MT, TMS, and automation, suited for high-volume, fast-turnaround workflows\n\n### 🤔 LSP vs. in-house translation\n\nSome teams build internal localization capacity with in-house translators, especially for high-volume or strategically sensitive content. Others rely entirely on LSPs. Many do both, handling core languages in-house and using LSPs for additional markets or overflow. The right split depends on volume, language coverage, budget, and how tightly localization is integrated with the development cycle.\n\n### How Localazy works with LSPs\n\nLocalazy lets you order professional translations directly from the platform without coordinating file exchanges manually. Translators work within the Localazy interface with full access to context, glossaries, and translation memory, so handoffs between your team and an external LSP happen without the usual back-and-forth.\n\n> *See how [professional translations work in Localazy](https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Fcontinuous-localization-team).*","lsp-language-service-provider",[1913,1915,1917,1919],{"id":36,"slug":1914},"cat-tool",{"id":1054,"slug":1916},"fahqt",{"id":446,"slug":1918},"maht",{"id":393,"slug":1920},"htlgi",{"id":618,"status":4,"owner":1882,"created_on":1922,"title":1923,"excerpt":1924,"content":1925,"slug":1926,"meta_title":8,"meta_description":8,"canonical":8,"related_terms":1927},"2022-03-17T12:22:55.000Z","Locale","In software, the term locale refers to the set of parameters defining a language environment. ","Locales are used to define the user's language, region, and other interface preferences (like time zones, date formats, or currencies) to facilitate communication.\n\nUsing the appropiate locale is key to enhance [UX](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fux) and deploy an effective [i18n](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Finternationalization) strategy. \n\nLocales are identified with:\n- **A language code** for each language variety (i.e. fr for French, de for German or ja for Japanese). \n- **A region code**, in case differentiation is needed, like es_MX for Mexican Spanish, en_AU for Australian English or it_CH for Swiss Italian.\n\nClassification of locales is governed by the [ISO 639](https:\u002F\u002Fwww.iso.org\u002Fiso-639-language-code) standard.\n\n*See the available Localazy's [locale guides](https:\u002F\u002Flocalazy.com\u002Ftags\u002Flocales) in our blog.*","locale",[],{"id":50,"status":4,"owner":1882,"created_on":1929,"title":1930,"excerpt":1931,"content":1932,"slug":1893,"meta_title":53,"meta_description":53,"canonical":53,"related_terms":1933},"2026-05-12T07:09:22.000Z","Globalization","The process of preparing a product for international use.","Globalization is a process in which companies prepare for international influence or start operating in an international scale. It involves designing and developing applications that function for multiple cultures. The process of globalization is a vital part of making the product ready for global use by concept and should be integrated when the business and product development strategies are being conceived.\n\nIn the case of mobile app developement, thinking about globalization from the very start will save you difficulties connected with rewriting the code and redesigning the UX, but that is not all. It is always a good idea to think about globalization before you even start with the development to find out whether your mobile app is viable for it or not.\n\nGlobalization has profound impacts on how companies operate, how cultures interact, and how economies grow. It drives innovation, opens up new markets, and creates opportunities for collaboration and competition on a worldwide stage.\n\n## 🌍 Key points about globalization: \n\n* Globalization facilitates the selling of goods, services, and the flow of capital, and labor across international borders, contributing to global economic interdependence and growth.\n* It encourages the exchange of cultural ideas, values, and practices, leading to greater cultural diversity and mutual understanding.\n* Businesses can expand into international markets, accessing new customer bases and growth opportunities, driving global trade.\n* While globalization offers numerous benefits, it also presents challenges such as economic inequality, cultural homogenization, and environmental impacts.\n\nUnderstanding and prioritizing globalization is essential for enabling individuals and organizations to access global opportunities and broaden their reach beyond native borders.\n\n> *Other concepts closely related to globalization are [internationalization](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Finternationalization\u002F) and [expansion](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fexpansion\u002F).*",[1934,1935,1936],{"id":16,"slug":1833},{"id":1881,"slug":1887},{"id":1937,"slug":1938},184,"expansion",{"id":43,"status":4,"owner":1882,"created_on":1929,"title":1940,"excerpt":1941,"content":1942,"slug":1340,"meta_title":53,"meta_description":53,"canonical":53,"related_terms":1943},"Machine translation (MT)","The process of translating using computational linguistics.","A machine translation engine is a software tool that translates a text from one language to another without the help of human translators.\n\nMachine translation, also known as MT, is widely used as the first round of translations and is frequently very effective for short strings. However, it can produce unsatisfactory results when context knowledge is required, and thus, a human review is always advised.\n\n### 💬 Methods used in machine translation\n\nMachine translation engines recently experienced huge improvements related to the advanced use of neural networks, but they generally rely on these different methods:\n\n* [Statistical machine translation (SMT)](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fstatistical-machine-translation\u002F \"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fstatistical-machine-translation\u002F\")\n* [Example-based machine translation (EBMT)](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fexample-based-machine-translation \"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fexample-based-machine-translation\")\n* [Hybrid machine translation (HMT)](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fhybrid-machine-translation \"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fhybrid-machine-translation\")\n* [Neural machine translation (NMT)](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fneural-machine-translation\u002F \"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fneural-machine-translation\u002F\")\n\nNeural machine translation (used by [AI-powered translation](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fai-powered-translation) engines) is the most sophisticated type of instant translation today. It uses machine learning to improve its translation capabilities. As the engine translates more text with each request, the better results it produces with time by learning. Most instant translation services use this technology.\n\n### 🔍 What's the difference between HAMT and MAHT?\n\nWithin the realm of machine translation, it’s important to distinguish between **Human-Assisted Machine Translation (HAMT)** and **Machine-Assisted Human Translation (MAHT)**:\n\n* [**Human-Assisted Machine Translation (HAMT)**](\u002Fdictionary\u002Fhuman-assisted-mt): This process involves a human reviewing translations generated by machine translation (MT) engines. It is also known as MT plus post-editing and\u002For pre-editing. The machine handles the initial translation, which is then edited by a human to improve accuracy and context. This approach is useful for projects with repetitive content and where budget or time constraints are significant.\n* [**Machine-Assisted Human Translation (MAHT)**](\u002Fdictionary\u002Fmaht): In this method, human translators use computer software to aid their work. Translators receive machine translation suggestions, but they decide how to use them. This approach allows for high translation accuracy while benefiting from features like translation glossaries and memories, which enhance the efficiency and consistency of the translation process.\n\n### 🦾 MT engines available in Localazy \n\nLocalazy users can use the most popular and advanced [MT engines](https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Fmachine-translation \"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Fmachine-translation\") to translate their content:\n\n* Amazon Translate (available for free)\n* Google Translate\n* DeepL\n* Azure Translator\n* OpenAI (ChatGPT), with your own API key\n\n> *Users can unlock different engines depending on the plan they buy. See our [pricing](https:\u002F\u002Flocalazy.com\u002Fpricing) and [docs](https:\u002F\u002Flocalazy.com\u002Fdocs\u002Fgeneral\u002Fadditional-mt-engines?srsltid=AfmBOoo--lURSBHDiHEoe3rYL3xSQHaZcTsl6kd7wwUYRGC-sGTTmG94 \"https:\u002F\u002Flocalazy.com\u002Fdocs\u002Fgeneral\u002Fadditional-mt-engines?srsltid=AfmBOoo--lURSBHDiHEoe3rYL3xSQHaZcTsl6kd7wwUYRGC-sGTTmG94\") for more details.*\n\n### 📚 Additional resources:\n\n* [What is machine translation?](https:\u002F\u002Fwww.gala-global.org\u002Fwhat-machine-translation)\n* [History of machine translation](https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FHistory_of_machine_translation)",[1944,1945,1947,1949],{"id":446,"slug":1918},{"id":923,"slug":1946},"mtpe-machine-translation-post-editing",{"id":852,"slug":1948},"deepl",{"id":1950,"slug":1951},136,"human-assisted-mt",{"id":1953,"status":4,"owner":1954,"created_on":1883,"title":1955,"excerpt":1956,"content":1957,"slug":1958,"meta_title":1959,"meta_description":1960,"canonical":53,"related_terms":1961},123,"a4d4c335-4513-4607-8da2-74058a0bac46","Search Engine Optimization (SEO)","The practice of optimizing a website’s content, structure, and technical setup to increase its visibility in unpaid search engine results.","Search Engine Optimization (SEO) is the practice of improving a website’s visibility in search engines like Google to attract more organic (non-paid) traffic. It’s about making sure your content can be discovered, understood, and trusted by both search engines and users.\n\n### 🔍 Core types of SEO:\n\n* **On-page SEO**: Optimizing content and HTML elements like titles, meta descriptions, headings, and internal linking. It also includes improving site structure and user experience.\n* **Off-page SEO**: Building trust and authority through backlinks, brand mentions, and other external signals.\n* **Technical SEO**: Ensuring the website is crawlable, fast, mobile-friendly, and free of technical errors.\n\n### 🌍 What about international SEO?\n\nInternational SEO focuses on making your website accessible and relevant to audiences in different countries or languages. This includes:\n\n* Using **hreflang tags** to signal language and region variations\n* Using certain keywords and content for **local search behavior**\n* Managing localized domains or subdirectories (e.g., `fr.localazy.com`)\n\nWhen done right, international SEO helps your brand show up in the right language, in the right market, and with the right message, laying the foundation for successful global reach.\n\n> *Check out our SEO-focused content [on the blog](https:\u002F\u002Flocalazy.com\u002Ftags\u002Fseo\u002F \"https:\u002F\u002Flocalazy.com\u002Ftags\u002Fseo\u002F\")*","search-engine-optimization","Search Engine Optimization","What is Search Engine Optimization?",[1962,1963,1966,1969],{"id":16,"slug":1833},{"id":1964,"slug":1965},325,"weighted-words",{"id":1967,"slug":1968},102,"semrush",{"id":1970,"slug":1971},317,"generative-engine-optimization-geo","Servicing a multilingual customer base is not an easy feat. Fortunately, great localization can make the process infinitely easier. If you are helping your clients enter new markets as a digital agency, here are some tips and real case studies to succeed.","\u003Cp>If you're part of a digital agency, creative agency, or software house in industries like computer software and marketing, \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fpower-of-localization-why-digital-agencies-cant-afford-to-ignore-this-service\">you're likely well aware\u003C\u002Fa> of the significance of creating multilingual experiences for your clients. But the question remains: \u003Cstrong>How do you ensure your clients enter new markets with quality localization?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>If your clients service a multilingual customer base, quality localization is a must. Through this article, we'll discuss insights, strategies, and tips to achieve it. Hundreds of international brands have trusted us to help them go multilingual, and we’ve learned a thing or two about producing quality localizations. \u003C\u002Fp>\u003Ch2 id=\"what-to-consider-first\">✅ What to consider first \u003Ca class=\"markdownit-header-anchor\" href=\"#what-to-consider-first\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>There are several factors in play when it comes to localization. From customs to shopping habits, you must pay close attention to every aspect of your customer’s background. 🕵️‍♀️ Here are four things to look for when entering a new market with your localization strategy:\u003C\u002Fp>\u003Ch3 id=\"evaluate-the-market-situation\">Evaluate the market situation \u003Ca class=\"markdownit-header-anchor\" href=\"#evaluate-the-market-situation\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>Sounds obvious, but this step is often neglected. You should evaluate the new market needs and situation before considering \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ftags\u002Fi18n\">an entry strategy\u003C\u002Fa>. Perhaps the new market has different needs from previous ones, and you’ll need to reform your strategy. Or perhaps it is currently going through a cultural transition, and new standards aren’t set yet.\u003C\u002Fp>\u003Ch3 id=\"navigate-online-cultures\">Navigate online cultures \u003Ca class=\"markdownit-header-anchor\" href=\"#navigate-online-cultures\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>Every market has its own shopping and purchasing culture for online services or products. To successfully enter a particular market, you’ll need to spot and analyze these online cultures and their impact on the niche you’re trying to break into. \u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F11\u002Fpexels-cottonbro-studio-7351144.jpg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1333\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2023\u002F11\u002Fpexels-cottonbro-studio-7351144.jpg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2023\u002F11\u002Fpexels-cottonbro-studio-7351144.jpg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2023\u002F11\u002Fpexels-cottonbro-studio-7351144.jpg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2023\u002F11\u002Fpexels-cottonbro-studio-7351144.jpg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Cp>Not keeping note of the prevalent online cultures is a recipe for disaster. 🧨 Plus, now it’s easier than ever for brands to become viral for not respecting online customs and trends in a particular market.\u003C\u002Fp>\u003Ch3 id=\"embrace-customer-habits-and-customs\">Embrace customer habits and customs \u003Ca class=\"markdownit-header-anchor\" href=\"#embrace-customer-habits-and-customs\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>Once you have a grasp of the customer base cultures, the challenge is to \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fmythbusters-our-product-has-been-localized-so-the-job-is-finished\">adapt your client’s offering\u003C\u002Fa> to those cultural changes. Your clients must be willing to adapt their products and marketing strategies to align with the customer culture of the new market. This means not just language localization but also content, visuals, and tone adjustments.\u003C\u002Fp>\u003Ch3 id=\"locales-and-adaptations\">Locales & Adaptations \u003Ca class=\"markdownit-header-anchor\" href=\"#locales-and-adaptations\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>Before entering a new market, you need to \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ftags\u002Flocales\">identify the dialects, locales, and subtle differences\u003C\u002Fa> in the language used within the market. Localization resources like the \u003Ca href=\"https:\u002F\u002Fhub.localazy.com\u002Fen\">\u003Cstrong>Localazy Hub\u003C\u002Fstrong>\u003C\u002Fa> can assist you during the research process.\u003C\u002Fp>\u003Cp>On this extensive localization database, you'll find all the information you need about languages, world regions, currencies, time zones and other market variables you'll need to understand before taking your business to a new global location.\u003C\u002Fp>\u003Cp>Thinking of all the potential users' locales that extend into the demographic that your client is expanding into will help you prepare an inclusive localization strategy. 👌\u003C\u002Fp>\u003Cblockquote>🎙️ Find inspiration in our \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fs02-ep03-bridging-the-gap-podcast-content-driven-growth\">Bridging the Gap podcast episode with Alex Kopp, Senior Solutions Engineer at Storyblok\u003C\u002Fa> on driving growth through high-impact content.\u003C\u002Fblockquote>\u003Ch2 id=\"common-errors-when-entering-new-markets\">😬 Common errors when entering new markets \u003Ca class=\"markdownit-header-anchor\" href=\"#common-errors-when-entering-new-markets\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>Localization can be tricky and ineffective if you rush and underestimate the peculiarities of the language in the market you're entering. If you do, chances are you’ll end up with \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fstop-making-7-software-localization-mistakes\">wrong or mismatched translations\u003C\u002Fa> that don’t connect the brand with the intended user base. To avoid this, it is best to steer clear of the common pitfalls when entering a new market. Some of them include:\u003C\u002Fp>\u003Ch3 id=\"neglecting-market-research\">Neglecting market research \u003Ca class=\"markdownit-header-anchor\" href=\"#neglecting-market-research\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>Superficial research of the target market can lead to embarrassing localization errors. A detail that you consider trivial can be a cornerstone of the target culture. \u003Cstrong>Localization requires in-depth research, and\u003C\u002Fstrong> \u003Cstrong>its success is tied to the attention you pay to details\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F11\u002Ftech-meeting-flatlay.jpg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1182\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2023\u002F11\u002Ftech-meeting-flatlay.jpg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2023\u002F11\u002Ftech-meeting-flatlay.jpg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2023\u002F11\u002Ftech-meeting-flatlay.jpg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2023\u002F11\u002Ftech-meeting-flatlay.jpg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch3 id=\"using-only-machine-translation\">Using only Machine Translation \u003Ca class=\"markdownit-header-anchor\" href=\"#using-only-machine-translation\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>While \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Flocalazy-best-tool-translation-automation\">Machine Translation (MT)\u003C\u002Fa> has evolved over the years, it still isn’t enough to help you localize your clients’ materials for a new market. Tools like Google Translate can lead to embarrassing mistakes, but they’re still useful for basic translations. \u003C\u002Fp>\u003Cp>For sensitive translations like marketing materials and UX writing, it’s best to \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fprofessional-translation\u002F\">seek help from human translators\u003C\u002Fa>. \u003Cstrong>The ideal match is to combine them both\u003C\u002Fstrong>.\u003C\u002Fp>\u003Ch3 id=\"not-adapting-your-brand-voice-to-cultural-norms\">Not adapting your brand voice to cultural norms \u003Ca class=\"markdownit-header-anchor\" href=\"#not-adapting-your-brand-voice-to-cultural-norms\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>When entering new markets, you should examine the local cultures and check if your current \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002F12-principles-of-ux-writing-with-examples\">brand voice\u003C\u002Fa> suits their cultural norms. For instance, if you’re helping an 🇺🇸 American brand expand to a country like 🇯🇵 Japan, you should consider the cultural norms of the target culture.\u003C\u002Fp>\u003Cp>If an American brand has a friendly and informal voice and depicts people having informal and provoking conversations in its ads, that could be seen as offensive by the Japanese.\u003C\u002Fp>\u003Cblockquote>Superficial research of the target market can lead to embarrassing localization errors. A detail that you consider trivial can be a cornerstone of the target culture. In addition, it is important to check if your current brand voice is suitable for the market's cultural norms.\u003C\u002Fblockquote>\u003Ch3 id=\"not-performing-any-localization-testing\">Not performing any localization testing \u003Ca class=\"markdownit-header-anchor\" href=\"#not-performing-any-localization-testing\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>When piecing together a localization strategy for your client, you’ll encounter many theories and cultural details that take time to process. However, as you might have learned from your experience, plans almost never turn out the way you expect them to. \u003C\u002Fp>\u003Cp>Therefore, \u003Cstrong>avoid overanalyzing just to end up with a localization strategy that doesn’t perform as expected\u003C\u002Fstrong>. Perform \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffaq\u002Flocalization\u002Fwhat-is-localization-testing-in-software-testing\">small localization tests\u003C\u002Fa> that will help you gauge your approach. It’s best to fail these small tests with a small demographic rather than with an entire strategy in an entirely new market. What can you test? \u003C\u002Fp>\u003Cul>\u003Cli>✂️ \u003Cstrong>Functionality and design.\u003C\u002Fstrong> Some design and functionality choices are not equally intuitive in all cultures. A small test of your localized product with a small pool of users can tell you if it’s worth following the chosen approach for the entire localization strategy.\u003C\u002Fli>\u003C\u002Ful>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F11\u002Famelie-mourichon-sv8oOQaUb-o-unsplash.jpg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1500\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2023\u002F11\u002Famelie-mourichon-sv8oOQaUb-o-unsplash.jpg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2023\u002F11\u002Famelie-mourichon-sv8oOQaUb-o-unsplash.jpg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2023\u002F11\u002Famelie-mourichon-sv8oOQaUb-o-unsplash.jpg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2023\u002F11\u002Famelie-mourichon-sv8oOQaUb-o-unsplash.jpg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Cul>\u003Cli>📚 \u003Cstrong>The linguistic choices\u003C\u002Fstrong>. Several linguistic elements, \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffaq\u002Ftranslating-idioms\u002Fhow-to-localize-idioms\">especially figurative language\u003C\u002Fa>, have multiple translation versions. With a small test, you can understand if the chosen versions, word usage, and terminology match what users want.\u003C\u002Fli>\u003Cli>💻 ⚖️ \u003Cstrong>Device and legal compliances\u003C\u002Fstrong>. What devices will the target market use mostly to access your client’s assets? What regional legal regulations do you need to comply with to avoid any risk? Test your localization approach with these two angles in mind to avoid extra work.\u003C\u002Fli>\u003C\u002Ful>\u003Ch3 id=\"3-real-world-examples-of-localization-pitfalls\">3 real-world examples of localization pitfalls \u003Ca class=\"markdownit-header-anchor\" href=\"#3-real-world-examples-of-localization-pitfalls\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>Localization requires close inspection of details. It’s not something you can brush off easily. Even worldwide brands have been subjected to localization pitfalls. Let’s have a look at some of them: \u003C\u002Fp>\u003Cp>🍕 \u003Cstrong>Dolce & Gabbana marketing blunder in China\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Dolce & Gabbana once ran an ad campaign in China that was \u003Ca href=\"https:\u002F\u002Fwww.npr.org\u002Fsections\u002Fgoatsandsoda\u002F2018\u002F12\u002F01\u002F671891818\u002Fdolce-gabbana-ad-with-chopsticks-provokes-public-outrage-in-china?t=1629035130434\">criticized\u003C\u002Fa> as culturally insensitive. The ads and videos depicted a Chinese model attempting to eat Italian foods like pizza and cannoli in a way that appeared awkward. This resulted in social media backlash and a boycott of the brand in China.\u003C\u002Fp>\u003Cp>🥱 \u003Cstrong>HSBC Bank tells the world to \"Do Nothing\"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Sometimes, creative taglines are challenging to translate. So, it's best to worry less about sounding smart if you want to go global. When HSBC launched its \"Assume Nothing\" campaign globally in 2009, the sophisticated tagline posed translation challenges. In several non-English markets, it was \u003Ca href=\"https:\u002F\u002Fmarketinggazette.co.uk\u002F2020\u002F07\u002F29\u002F7-translation-mistakes-that-caused-big-problems\u002F\">mistakenly translated\u003C\u002Fa> as \"Do Nothing,\" contradicting the intended message. The translation blunder led to a fast replacement, which cost around $10m to the bank: \"World's Private Bank.\" \u003C\u002Fp>\u003Cp>🚘 \u003Cstrong>Honda: model naming gone wrong\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>When Honda launched their Fitta model in Nordic countries in 2001, they didn't know they had used a name for the model that translated to a vulgar term locally (female genitals). Combined with ads boasting \"small outside, large inside,\" the name caused \u003Ca href=\"https:\u002F\u002Fgulfbusiness.com\u002Ftop-10-brands-lost-in-translation\u002F\">major embarrassment\u003C\u002Fa>. Honda swiftly rebranded the car as Jazz, but not fast enough to avoid the embarrassment. \u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F12\u002Femrecan-arik-dgquDmlhRAI-unsplash.jpg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1333\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2023\u002F12\u002Femrecan-arik-dgquDmlhRAI-unsplash.jpg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2023\u002F12\u002Femrecan-arik-dgquDmlhRAI-unsplash.jpg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2023\u002F12\u002Femrecan-arik-dgquDmlhRAI-unsplash.jpg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2023\u002F12\u002Femrecan-arik-dgquDmlhRAI-unsplash.jpg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Cp>As you can see, even global brands struggle with localization. Therefore, you should invest serious efforts into it before your client goes viral for the wrong thing.\u003C\u002Fp>\u003Ch2 id=\"localization-as-your-best-entry-strategy\">💪Localization as your best entry strategy \u003Ca class=\"markdownit-header-anchor\" href=\"#localization-as-your-best-entry-strategy\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>You cannot expect to enter a new market successfully \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fthe-evolution-of-customer-communication-examining-emerging-trends-and-making-predictions-for-the-future\">if you don't communicate the value of your brand\u003C\u002Fa> in a language that resonates with the target audience. Whether you prioritize localization as a market entry strategy for your clients or not, \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fmythbusters-start-localization-once-product-is-done\">you will run into it as a necessity\u003C\u002Fa> down the road. Localization is a must to maximize the value of a product or service offered internationally. \u003C\u002Fp>\u003Cp>Let’s look at some of the obvious benefits it brings:\u003C\u002Fp>\u003Ch3 id=\"powerful-personalized-experiences\">Powerful personalized experiences \u003Ca class=\"markdownit-header-anchor\" href=\"#powerful-personalized-experiences\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>A localized brand is instantly more persuasive and interesting than one that operates in a foreign language in a new market. \u003Cstrong>People crave personalized experiences, and localization guarantees a high level of personalization\u003C\u002Fstrong>.\u003C\u002Fp>\u003Ch3 id=\"enhanced-brand-perception\">Enhanced brand perception \u003Ca class=\"markdownit-header-anchor\" href=\"#enhanced-brand-perception\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>Brands spend millions to maintain a positive brand image. Localization enhances it while benefiting other areas like marketing and customer retention. Customers will have a positive sentiment towards a brand that has undergone a degree of localization. 🍔 For instance, think about a major food brand like McDonald’s. \u003C\u002Fp>\u003Cfigure class=\"kg-card kg-embed-card\">\u003Ciframe width=\"200\" height=\"113\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FXfno9DSb4bo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen title=\"Saga 2 pubs McCafé Mc Donald's "soufflez avec McCafé" 2021\">\u003C\u002Fiframe>\u003C\u002Ffigure>\u003Cp>Receiving an English menu in a French franchise isn’t impressive. Receiving a translated menu is normal. However, receiving a menu adapted to the local taste, with elements of French cuisine and using native terminology leads to a higher appreciation and perception of the brand.\u003C\u002Fp>\u003Ch3 id=\"competitive-advantage\">Competitive advantage \u003Ca class=\"markdownit-header-anchor\" href=\"#competitive-advantage\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>\u003Cstrong>Brands that go the extra mile and add quality localization to their market entry strategy win an obvious advantage over their competitors\u003C\u002Fstrong>. ✌️ In comparison, imagine how unimpressive and low-effort other brands with no localization appear to the customer base.\u003C\u002Fp>\u003Cp>Once the positive sentiment about your brand meshes into the customer base culture, it will be difficult for the competition to penetrate into that market without localizing. And even if they do, \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fboost-profits-improve-cx-by-localizing-your-digital-product\">you’ll still have an advantage\u003C\u002Fa> by being one of the first brands to incorporate localization into their expansion strategy.\u003C\u002Fp>\u003Ch3 id=\"higher-ranks-in-local-seo\">Higher ranks in local SEO \u003Ca class=\"markdownit-header-anchor\" href=\"#higher-ranks-in-local-seo\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>\u003Cstrong>Localization reduces the costs of creating new content for a new market\u003C\u002Fstrong>. At the same time, when localizing digital assets, \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fgoing-global-with-multilingual-seo\">you’ll target local keywords\u003C\u002Fa> that would be impossible to target via a simple translation strategy. When you translate and localize blog posts, webpages, and landing pages into a new language, that helps you rank higher in local SERPs. Localization turns foreign brands into household names.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F11\u002Fcomputer-767776_1280.jpg\" class=\"kg-image\" alt loading=\"lazy\" width=\"1280\" height=\"853\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2023\u002F11\u002Fcomputer-767776_1280.jpg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2023\u002F11\u002Fcomputer-767776_1280.jpg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F11\u002Fcomputer-767776_1280.jpg 1280w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch2 id=\"5-tips-to-kick-off-your-localization-strategy\">🚡 5 tips to kick off your localization strategy \u003Ca class=\"markdownit-header-anchor\" href=\"#5-tips-to-kick-off-your-localization-strategy\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>As you can realize now, localization is challenging. 🏋️ However, you can reach a satisfactory degree of localization if you put up a well-thought strategy and respect the main principles of localization. While we could write entire articles on this, we’ll keep it short to give you five tips to keep in mind when building your localization strategy:\u003C\u002Fp>\u003Ch3 id=\"1-hire-a-professional-localization-team\">1. Hire a professional localization team \u003Ca class=\"markdownit-header-anchor\" href=\"#1-hire-a-professional-localization-team\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>This is a no-brainer but an essential part of a successful internationalization process. ✅ Handling a professional translation team is challenging and time-consuming. \u003Cstrong>At Localazy, we handle you whole localization journey\u003C\u002Fstrong>. \u003C\u002Fp>\u003Cp>At the time of ordering professional translation services, you'll have two main options available:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Leave it to us. \u003C\u002Fstrong>You can find professional translators for \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fprofessional-translation\">Professional Translation\u003C\u002Fa> and \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fhuman-assisted-mt\">Human-Assisted Machine Translation (HAMT)\u003C\u002Fa> services, as well as reviewers and proofreaders for \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fhuman-translation-validation\">Human Translation Validation\u003C\u002Fa> and \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fprofessional-translation\">Professional Proofreading\u003C\u002Fa> (our QA process following professional translation work). You just have to order the services, sit back and focus on what matters while we take care of the rest. Learn the types of services we offer in \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fguide-localazy-translation-services#understanding-the-services-localazy-offers\">\u003Cstrong>our ultimate guide to Localazy translation services\u003C\u002Fstrong>\u003C\u002Fa>. \u003C\u002Fli>\u003Cli>\u003Cstrong>Source the team from outside.\u003C\u002Fstrong> Some companies prefer to invest in training a strong in-house translation team, and may have their own project and localization managers. If that's your case, you can invite your linguists to log into our platform and \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdocs\u002Fgeneral\u002Fdefining-user-roles\">assign project roles\u003C\u002Fa> freely.\u003C\u002Fli>\u003C\u002Ful>\u003Ch3 id=\"2-hire-local-experts\">2. Hire local experts \u003Ca class=\"markdownit-header-anchor\" href=\"#2-hire-local-experts\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>You can never understand a foreign market's needs perfectly by only reading the literature on it and making assumptions. \u003Cstrong>Only natives can provide a clearer understanding of the market situation and where your brand fits in it\u003C\u002Fstrong>. \u003C\u002Fp>\u003Cp>Therefore, it makes sense to hire local experts who can help you form a worthwhile localization strategy by identifying what locals value, expect, and dislike in a brand of your niche. In short, an expert can help you: \u003C\u002Fp>\u003Cul>\u003Cli>Prove the current need for your service\u002Fproduct.\u003C\u002Fli>\u003Cli>Identify the most preferred competitors.\u003C\u002Fli>\u003Cli>Note popular shopping habits.\u003C\u002Fli>\u003Cli>Spot cultural differences, etc.\u003C\u002Fli>\u003C\u002Ful>\u003Ch3 id=\"3-establish-basic-translation-rules\">3. Establish basic translation rules  \u003Ca class=\"markdownit-header-anchor\" href=\"#3-establish-basic-translation-rules\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>Before applying your translation strategy and distributing work to your localization team, you need to sit down and agree on some simple rules, such as \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Flinguistic-style-guides-software-localization\">style guides\u003C\u002Fa>, formats, and \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fintroduction-to-translation-glossary-best-practices\">glossaries\u003C\u002Fa>. For instance, you have to decide on:   \u003C\u002Fp>\u003Cul>\u003Cli>🗓️ Date formats\u003C\u002Fli>\u003Cli>💱 Currency symbols\u003C\u002Fli>\u003Cli>🕞 Time formats (12-hour or 24-hour time formats)\u003C\u002Fli>\u003Cli>📏 Units of measurement (weights, temperatures, etc.)\u003C\u002Fli>\u003Cli>🧮 Number formats (eg: US: 1,234.56, FR: 1 234,56, JPN: 1,234.56), etc.\u003C\u002Fli>\u003C\u002Ful>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F11\u002Ffreestocks-L5DxWLmywmM-unsplash.jpg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1333\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2023\u002F11\u002Ffreestocks-L5DxWLmywmM-unsplash.jpg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2023\u002F11\u002Ffreestocks-L5DxWLmywmM-unsplash.jpg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2023\u002F11\u002Ffreestocks-L5DxWLmywmM-unsplash.jpg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2023\u002F11\u002Ffreestocks-L5DxWLmywmM-unsplash.jpg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch3 id=\"4-find-suitable-localization-technologies\">4. Find suitable localization technologies \u003Ca class=\"markdownit-header-anchor\" href=\"#4-find-suitable-localization-technologies\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>Assembling a suitable tech stack is a must to save time and resources and output quality localization. Two elemental tools are: TMS (\u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Ftranslation-management-system-tms\">Translation Management Systems\u003C\u002Fa>), and CAT (\u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fcat-tool\">Computer-Aided Translation\u003C\u002Fa>).\u003C\u002Fp>\u003Cp>A TMS works as a central hub where you can keep all of your translations, glossaries, and assets and communicate and collaborate with translators, proofreaders, and reviewers. 📥 TMS are large systems like Localazy, which facilitate the translation process and assist in producing better quality translations. \u003C\u002Fp>\u003Cp>CAT tools are often integrated into TMSs, including features like TM (\u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Ftranslation-memory\">Translation Memory\u003C\u002Fa>), MT (\u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fmachine-translation\">Machine Translation\u003C\u002Fa>), QA (\u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fqa-quality-assurance\">Quality Assurance\u003C\u002Fa>) features, and glossaries to assist in the translation process. They’re a must for \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Ftrue-continuous-localization-localazy\">continuous localization\u003C\u002Fa>, simplifying the localization of new updates.\u003C\u002Fp>\u003Ch3 id=\"5-leverage-machine-translation-mt-strategically\">5. Leverage Machine Translation (MT) strategically \u003Ca class=\"markdownit-header-anchor\" href=\"#5-leverage-machine-translation-mt-strategically\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>Machine Translation programs have been around for a while since the \u003Ca href=\"https:\u002F\u002Fwww.ibm.com\u002Fibm\u002Fhistory\u002Fexhibits\u002F701\u002F701_translator.html\">Georgetown-IBM Experiment\u003C\u002Fa> made the first step in translation technology. However, as stated above, it’s hard to produce quality localization by relying solely on Machine Translation. Should we render them useless, though? Quite the contrary. We can use them for cheap and fast translations and even produce drafts of quality localization projects. 🗒️\u003C\u002Fp>\u003Cp>The key here is to use them for uncomplicated translations and always have human translators proofread them. At Localazy, we provide integrations with traditional translation engines such as Amazon Translate, Google Translate, Azure Translator, and DeepL. While these are the most common ones, you can enable other ones \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fcontact\">by contacting us\u003C\u002Fa>.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F12\u002Fjohn-schnobrich-FlPc9_VocJ4-unsplash.jpg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1333\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2023\u002F12\u002Fjohn-schnobrich-FlPc9_VocJ4-unsplash.jpg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2023\u002F12\u002Fjohn-schnobrich-FlPc9_VocJ4-unsplash.jpg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2023\u002F12\u002Fjohn-schnobrich-FlPc9_VocJ4-unsplash.jpg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2023\u002F12\u002Fjohn-schnobrich-FlPc9_VocJ4-unsplash.jpg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch2 id=\"implement-localazy-into-your-market-strategy\">👩‍💻 Implement Localazy into your market strategy \u003Ca class=\"markdownit-header-anchor\" href=\"#implement-localazy-into-your-market-strategy\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>Whether you’re planning to localize your client’s assets using Machine Translations, or want to work with professional translators and reviewers, Localazy is \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fhow-to-localize-translate-website-in-three-steps-localazy\">the only TMS\u003C\u002Fa> you’ll ever need.\u003C\u002Fp>\u003Ch3 id=\"how-localazy-can-simplify-localization\">How Localazy can simplify localization \u003Ca class=\"markdownit-header-anchor\" href=\"#how-localazy-can-simplify-localization\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>When using Localazy, you are saving on resources. Not only do we offer the best localization experience, but we also charge you less for it. Here are some of the \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fbenefits\">beneficial features\u003C\u002Fa> of Localazy: \u003C\u002Fp>\u003Cul>\u003Cli>🤝 \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdocs\u002Fgeneral\u002Fwhat-is-localazy-sharetm\">\u003Cstrong>ShareTM\u003C\u002Fstrong>\u003C\u002Fa> - Translate your app for free with translated phrases from other Localazy users.\u003C\u002Fli>\u003Cli>♻️ \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdocs\u002Fgeneral\u002Fwhat-is-localazy-intm\">\u003Cstrong>InTM\u003C\u002Fstrong>\u003C\u002Fa> - Reuse translations from your previous projects, saving on costs.\u003C\u002Fli>\u003Cli>🔍 \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Funique-review-process-and-self-managed-translations\">\u003Cstrong>Pro-active reviews\u003C\u002Fstrong>\u003C\u002Fa> - Access the changelog to browse through all changes, anytime.\u003C\u002Fli>\u003Cli>📚 \u003Cstrong>\u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdocs\u002Fgeneral\u002Fhow-to-define-your-glossary\">Translation Glossary\u003C\u002Fa> \u003C\u002Fstrong>- Our powerful Glossary adds context for contributors, prevents unwanted translations, and guides towards precise translations.\u003C\u002Fli>\u003Cli>📲 \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdocs\u002Fgeneral\u002Fota-updates\">\u003Cstrong>OTA Updates\u003C\u002Fstrong>\u003C\u002Fa> - Allows you to translate the app without having to resubmit a new version of it to the Play Store after every change. \u003C\u002Fli>\u003C\u002Ful>\u003Cp>Whether you are using outdated solutions, haven’t explored any localization options yet, or are using expensive localization software, our platform can solve your localization needs. You can try it for free \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fregister\">here\u003C\u002Fa>.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F12\u002F4c3e1880-595d-401f-806d-02085b855039.webp\" class=\"kg-image\" alt loading=\"lazy\" width=\"1900\" height=\"896\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2023\u002F12\u002F4c3e1880-595d-401f-806d-02085b855039.webp 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2023\u002F12\u002F4c3e1880-595d-401f-806d-02085b855039.webp 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2023\u002F12\u002F4c3e1880-595d-401f-806d-02085b855039.webp 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F12\u002F4c3e1880-595d-401f-806d-02085b855039.webp 1900w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch3 id=\"localize-content-everywhere-with-50-integrations\">Localize content everywhere with +50 integrations \u003Ca class=\"markdownit-header-anchor\" href=\"#localize-content-everywhere-with-50-integrations\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>When speaking of software localization, integrations are a must to allow you to translate and localize content across platforms. Localazy supports integrations with popular platforms and frameworks, fitting ideally into your tech stack.\u003C\u002Fp>\u003Cp>Localazy integrates seamlessly with over 50+ \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fintegrations\">frameworks, file formats & popular tools\u003C\u002Fa>, including CMSs like WordPress, \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fmanaging-multilingual-content-with-storyblok-localazy\">Storyblok\u003C\u002Fa>, Directus, and \u003Ca href=\"https:\u002F\u002Fstrapi.io\u002Fblog\u002Fstrapi-localization-made-easy-with-localazy-plugin\">Strapi\u003C\u002Fa>; developer collaboration tools like GitHub, Bitbucket, and GitLab; and design tools like \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Ffigma-localization-plugin\">Figma\u003C\u002Fa> to extract text for translation. And if these are not enough for you, it supports integrations with \u003Ca href=\"https:\u002F\u002Fzapier.com\u002Fapps\u002Flocalazy\u002Fintegrations\">Zapier\u003C\u002Fa> to help connect it with 1000+ other apps.\u003C\u002Fp>\u003Cblockquote>Discover our \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fintegrations\">library of integrations\u003C\u002Fa> and start localizing right away! 🧩\u003C\u002Fblockquote>\u003Ch2 id=\"conclusion\">📌 Conclusion \u003Ca class=\"markdownit-header-anchor\" href=\"#conclusion\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>As you help your clients navigate their way into new markets, remember that quality localization has a high ROI. It opens doors to new opportunities, expands the customer base, and positions your clients as global players. Localazy has already helped \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ftags\u002Finterview\">numerous clients\u003C\u002Fa>, including enterprise-grade organizations like banks, successfully enter new markets with localization, and you can be next. \u003C\u002Fp>\u003Cp>We hope this article has been useful to kick-start your localization journey. Stay tuned, because we'll be offering region-specific insight next. For now, you can check out the \u003Ca href=\"https:\u002F\u002Fhub.localazy.com\u002Fen\">Localazy Hub\u003C\u002Fa> to research your target markets. 👩‍💻 Feel free to \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fcontact\">contact us\u003C\u002Fa> if you have big plans for your i18n strategy! \u003C\u002Fp>",{"id":67,"status":4,"created_on":1975,"modified_on":1976,"icon":1977,"header":1978,"description":1979,"button_label":1980,"link":1981},"2022-03-17T12:23:03.000Z","2025-07-17T15:26:26.000Z","app","Translate more languages for less","Focus on what's important and let us translate your content for you!","How does it work?","docs\u002Fgeneral\u002Fvirtual-translator",{"slug":1866,"id":1859,"uuid":1983,"title":1865,"html":1984,"comment_id":1859,"feature_image":1869,"featured":94,"visibility":1985,"email_recipient_filter":1986,"created_at":1987,"updated_at":1867,"published_at":1868,"custom_excerpt":1972,"codeinjection_head":8,"codeinjection_foot":8,"custom_template":8,"canonical_url":8,"authors":1988,"tags":1994,"primary_author":2055,"primary_tag":2056,"url":2057,"excerpt":1972,"reading_time":36,"access":94,"send_email_when_published":93,"og_image":8,"og_title":8,"og_description":8,"twitter_image":8,"twitter_title":8,"twitter_description":8,"meta_title":8,"meta_description":8,"email_subject":8,"frontmatter":8,"dictionary":1879,"cta":1974,"plainTags":1870},"32db6b36-f14a-4c35-a712-178b2680a445","\u003Cp>If you're part of a digital agency, creative agency, or software house in industries like computer software and marketing, \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fpower-of-localization-why-digital-agencies-cant-afford-to-ignore-this-service\">you're likely well aware\u003C\u002Fa> of the significance of creating multilingual experiences for your clients. But the question remains: \u003Cstrong>How do you ensure your clients enter new markets with quality localization?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>If your clients service a multilingual customer base, quality localization is a must. Through this article, we'll discuss insights, strategies, and tips to achieve it. Hundreds of international brands have trusted us to help them go multilingual, and we’ve learned a thing or two about producing quality localizations. \u003C\u002Fp>\u003Ch2 id=\"%E2%9C%85-what-to-consider-first\">✅ What to consider first\u003C\u002Fh2>\u003Cp>There are several factors in play when it comes to localization. From customs to shopping habits, you must pay close attention to every aspect of your customer’s background. 🕵️‍♀️ Here are four things to look for when entering a new market with your localization strategy:\u003C\u002Fp>\u003Ch3 id=\"evaluate-the-market-situation\">Evaluate the market situation\u003C\u002Fh3>\u003Cp>Sounds obvious, but this step is often neglected. You should evaluate the new market needs and situation before considering \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ftags\u002Fi18n\">an entry strategy\u003C\u002Fa>. Perhaps the new market has different needs from previous ones, and you’ll need to reform your strategy. Or perhaps it is currently going through a cultural transition, and new standards aren’t set yet.\u003C\u002Fp>\u003Ch3 id=\"navigate-online-cultures\">Navigate online cultures\u003C\u002Fh3>\u003Cp>Every market has its own shopping and purchasing culture for online services or products. To successfully enter a particular market, you’ll need to spot and analyze these online cultures and their impact on the niche you’re trying to break into. \u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F11\u002Fpexels-cottonbro-studio-7351144.jpg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1333\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2023\u002F11\u002Fpexels-cottonbro-studio-7351144.jpg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2023\u002F11\u002Fpexels-cottonbro-studio-7351144.jpg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2023\u002F11\u002Fpexels-cottonbro-studio-7351144.jpg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2023\u002F11\u002Fpexels-cottonbro-studio-7351144.jpg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Cp>Not keeping note of the prevalent online cultures is a recipe for disaster. 🧨 Plus, now it’s easier than ever for brands to become viral for not respecting online customs and trends in a particular market.\u003C\u002Fp>\u003Ch3 id=\"embrace-customer-habits-and-customs\">Embrace customer habits and customs\u003C\u002Fh3>\u003Cp>Once you have a grasp of the customer base cultures, the challenge is to \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fmythbusters-our-product-has-been-localized-so-the-job-is-finished\">adapt your client’s offering\u003C\u002Fa> to those cultural changes. Your clients must be willing to adapt their products and marketing strategies to align with the customer culture of the new market. This means not just language localization but also content, visuals, and tone adjustments.\u003C\u002Fp>\u003Ch3 id=\"locales-adaptations\">Locales & Adaptations\u003C\u002Fh3>\u003Cp>Before entering a new market, you need to \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ftags\u002Flocales\">identify the dialects, locales, and subtle differences\u003C\u002Fa> in the language used within the market. Localization resources like the \u003Ca href=\"https:\u002F\u002Fhub.localazy.com\u002Fen\">\u003Cstrong>Localazy Hub\u003C\u002Fstrong>\u003C\u002Fa> can assist you during the research process.\u003C\u002Fp>\u003Cp>On this extensive localization database, you'll find all the information you need about languages, world regions, currencies, time zones and other market variables you'll need to understand before taking your business to a new global location.\u003C\u002Fp>\u003Cp>Thinking of all the potential users' locales that extend into the demographic that your client is expanding into will help you prepare an inclusive localization strategy. 👌\u003C\u002Fp>\u003Cblockquote>🎙️ Find inspiration in our \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fs02-ep03-bridging-the-gap-podcast-content-driven-growth\">Bridging the Gap podcast episode with Alex Kopp, Senior Solutions Engineer at Storyblok\u003C\u002Fa> on driving growth through high-impact content.\u003C\u002Fblockquote>\u003Ch2 id=\"%F0%9F%98%AC-common-errors-when-entering-new-markets\">😬 Common errors when entering new markets\u003C\u002Fh2>\u003Cp>Localization can be tricky and ineffective if you rush and underestimate the peculiarities of the language in the market you're entering. If you do, chances are you’ll end up with \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fstop-making-7-software-localization-mistakes\">wrong or mismatched translations\u003C\u002Fa> that don’t connect the brand with the intended user base. To avoid this, it is best to steer clear of the common pitfalls when entering a new market. Some of them include:\u003C\u002Fp>\u003Ch3 id=\"neglecting-market-research\">Neglecting market research\u003C\u002Fh3>\u003Cp>Superficial research of the target market can lead to embarrassing localization errors. A detail that you consider trivial can be a cornerstone of the target culture. \u003Cstrong>Localization requires in-depth research, and\u003C\u002Fstrong> \u003Cstrong>its success is tied to the attention you pay to details\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F11\u002Ftech-meeting-flatlay.jpg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1182\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2023\u002F11\u002Ftech-meeting-flatlay.jpg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2023\u002F11\u002Ftech-meeting-flatlay.jpg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2023\u002F11\u002Ftech-meeting-flatlay.jpg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2023\u002F11\u002Ftech-meeting-flatlay.jpg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch3 id=\"using-only-machine-translation\">Using only Machine Translation\u003C\u002Fh3>\u003Cp>While \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Flocalazy-best-tool-translation-automation\">Machine Translation (MT)\u003C\u002Fa> has evolved over the years, it still isn’t enough to help you localize your clients’ materials for a new market. Tools like Google Translate can lead to embarrassing mistakes, but they’re still useful for basic translations. \u003C\u002Fp>\u003Cp>For sensitive translations like marketing materials and UX writing, it’s best to \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fprofessional-translation\u002F\">seek help from human translators\u003C\u002Fa>. \u003Cstrong>The ideal match is to combine them both\u003C\u002Fstrong>.\u003C\u002Fp>\u003Ch3 id=\"not-adapting-your-brand-voice-to-cultural-norms\">Not adapting your brand voice to cultural norms\u003C\u002Fh3>\u003Cp>When entering new markets, you should examine the local cultures and check if your current \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002F12-principles-of-ux-writing-with-examples\">brand voice\u003C\u002Fa> suits their cultural norms. For instance, if you’re helping an 🇺🇸 American brand expand to a country like 🇯🇵 Japan, you should consider the cultural norms of the target culture.\u003C\u002Fp>\u003Cp>If an American brand has a friendly and informal voice and depicts people having informal and provoking conversations in its ads, that could be seen as offensive by the Japanese.\u003C\u002Fp>\u003Cblockquote>Superficial research of the target market can lead to embarrassing localization errors. A detail that you consider trivial can be a cornerstone of the target culture. In addition, it is important to check if your current brand voice is suitable for the market's cultural norms.\u003C\u002Fblockquote>\u003Ch3 id=\"not-performing-any-localization-testing\">Not performing any localization testing\u003C\u002Fh3>\u003Cp>When piecing together a localization strategy for your client, you’ll encounter many theories and cultural details that take time to process. However, as you might have learned from your experience, plans almost never turn out the way you expect them to. \u003C\u002Fp>\u003Cp>Therefore, \u003Cstrong>avoid overanalyzing just to end up with a localization strategy that doesn’t perform as expected\u003C\u002Fstrong>. Perform \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffaq\u002Flocalization\u002Fwhat-is-localization-testing-in-software-testing\">small localization tests\u003C\u002Fa> that will help you gauge your approach. It’s best to fail these small tests with a small demographic rather than with an entire strategy in an entirely new market. What can you test? \u003C\u002Fp>\u003Cul>\u003Cli>✂️ \u003Cstrong>Functionality and design.\u003C\u002Fstrong> Some design and functionality choices are not equally intuitive in all cultures. A small test of your localized product with a small pool of users can tell you if it’s worth following the chosen approach for the entire localization strategy.\u003C\u002Fli>\u003C\u002Ful>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F11\u002Famelie-mourichon-sv8oOQaUb-o-unsplash.jpg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1500\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2023\u002F11\u002Famelie-mourichon-sv8oOQaUb-o-unsplash.jpg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2023\u002F11\u002Famelie-mourichon-sv8oOQaUb-o-unsplash.jpg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2023\u002F11\u002Famelie-mourichon-sv8oOQaUb-o-unsplash.jpg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2023\u002F11\u002Famelie-mourichon-sv8oOQaUb-o-unsplash.jpg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Cul>\u003Cli>📚 \u003Cstrong>The linguistic choices\u003C\u002Fstrong>. Several linguistic elements, \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffaq\u002Ftranslating-idioms\u002Fhow-to-localize-idioms\">especially figurative language\u003C\u002Fa>, have multiple translation versions. With a small test, you can understand if the chosen versions, word usage, and terminology match what users want.\u003C\u002Fli>\u003Cli>💻 ⚖️ \u003Cstrong>Device and legal compliances\u003C\u002Fstrong>. What devices will the target market use mostly to access your client’s assets? What regional legal regulations do you need to comply with to avoid any risk? Test your localization approach with these two angles in mind to avoid extra work.\u003C\u002Fli>\u003C\u002Ful>\u003Ch3 id=\"3-real-world-examples-of-localization-pitfalls\">3 real-world examples of localization pitfalls\u003C\u002Fh3>\u003Cp>Localization requires close inspection of details. It’s not something you can brush off easily. Even worldwide brands have been subjected to localization pitfalls. Let’s have a look at some of them: \u003C\u002Fp>\u003Cp>🍕 \u003Cstrong>Dolce & Gabbana marketing blunder in China\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Dolce & Gabbana once ran an ad campaign in China that was \u003Ca href=\"https:\u002F\u002Fwww.npr.org\u002Fsections\u002Fgoatsandsoda\u002F2018\u002F12\u002F01\u002F671891818\u002Fdolce-gabbana-ad-with-chopsticks-provokes-public-outrage-in-china?t=1629035130434\">criticized\u003C\u002Fa> as culturally insensitive. The ads and videos depicted a Chinese model attempting to eat Italian foods like pizza and cannoli in a way that appeared awkward. This resulted in social media backlash and a boycott of the brand in China.\u003C\u002Fp>\u003Cp>🥱 \u003Cstrong>HSBC Bank tells the world to \"Do Nothing\"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Sometimes, creative taglines are challenging to translate. So, it's best to worry less about sounding smart if you want to go global. When HSBC launched its \"Assume Nothing\" campaign globally in 2009, the sophisticated tagline posed translation challenges. In several non-English markets, it was \u003Ca href=\"https:\u002F\u002Fmarketinggazette.co.uk\u002F2020\u002F07\u002F29\u002F7-translation-mistakes-that-caused-big-problems\u002F\">mistakenly translated\u003C\u002Fa> as \"Do Nothing,\" contradicting the intended message. The translation blunder led to a fast replacement, which cost around $10m to the bank: \"World's Private Bank.\" \u003C\u002Fp>\u003Cp>🚘 \u003Cstrong>Honda: model naming gone wrong\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>When Honda launched their Fitta model in Nordic countries in 2001, they didn't know they had used a name for the model that translated to a vulgar term locally (female genitals). Combined with ads boasting \"small outside, large inside,\" the name caused \u003Ca href=\"https:\u002F\u002Fgulfbusiness.com\u002Ftop-10-brands-lost-in-translation\u002F\">major embarrassment\u003C\u002Fa>. Honda swiftly rebranded the car as Jazz, but not fast enough to avoid the embarrassment. \u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F12\u002Femrecan-arik-dgquDmlhRAI-unsplash.jpg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1333\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2023\u002F12\u002Femrecan-arik-dgquDmlhRAI-unsplash.jpg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2023\u002F12\u002Femrecan-arik-dgquDmlhRAI-unsplash.jpg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2023\u002F12\u002Femrecan-arik-dgquDmlhRAI-unsplash.jpg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2023\u002F12\u002Femrecan-arik-dgquDmlhRAI-unsplash.jpg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Cp>As you can see, even global brands struggle with localization. Therefore, you should invest serious efforts into it before your client goes viral for the wrong thing.\u003C\u002Fp>\u003Ch2 id=\"%F0%9F%92%AAlocalization-as-your-best-entry-strategy\">💪Localization as your best entry strategy\u003C\u002Fh2>\u003Cp>You cannot expect to enter a new market successfully \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fthe-evolution-of-customer-communication-examining-emerging-trends-and-making-predictions-for-the-future\">if you don't communicate the value of your brand\u003C\u002Fa> in a language that resonates with the target audience. Whether you prioritize localization as a market entry strategy for your clients or not, \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fmythbusters-start-localization-once-product-is-done\">you will run into it as a necessity\u003C\u002Fa> down the road. Localization is a must to maximize the value of a product or service offered internationally. \u003C\u002Fp>\u003Cp>Let’s look at some of the obvious benefits it brings:\u003C\u002Fp>\u003Ch3 id=\"powerful-personalized-experiences\">Powerful personalized experiences\u003C\u002Fh3>\u003Cp>A localized brand is instantly more persuasive and interesting than one that operates in a foreign language in a new market. \u003Cstrong>People crave personalized experiences, and localization guarantees a high level of personalization\u003C\u002Fstrong>.\u003C\u002Fp>\u003Ch3 id=\"enhanced-brand-perception\">Enhanced brand perception\u003C\u002Fh3>\u003Cp>Brands spend millions to maintain a positive brand image. Localization enhances it while benefiting other areas like marketing and customer retention. Customers will have a positive sentiment towards a brand that has undergone a degree of localization. 🍔 For instance, think about a major food brand like McDonald’s. \u003C\u002Fp>\u003Cfigure class=\"kg-card kg-embed-card\">\u003Ciframe width=\"200\" height=\"113\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FXfno9DSb4bo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen title=\"Saga 2 pubs McCafé Mc Donald's "soufflez avec McCafé" 2021\">\u003C\u002Fiframe>\u003C\u002Ffigure>\u003Cp>Receiving an English menu in a French franchise isn’t impressive. Receiving a translated menu is normal. However, receiving a menu adapted to the local taste, with elements of French cuisine and using native terminology leads to a higher appreciation and perception of the brand.\u003C\u002Fp>\u003Ch3 id=\"competitive-advantage\">Competitive advantage\u003C\u002Fh3>\u003Cp>\u003Cstrong>Brands that go the extra mile and add quality localization to their market entry strategy win an obvious advantage over their competitors\u003C\u002Fstrong>. ✌️ In comparison, imagine how unimpressive and low-effort other brands with no localization appear to the customer base.\u003C\u002Fp>\u003Cp>Once the positive sentiment about your brand meshes into the customer base culture, it will be difficult for the competition to penetrate into that market without localizing. And even if they do, \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fboost-profits-improve-cx-by-localizing-your-digital-product\">you’ll still have an advantage\u003C\u002Fa> by being one of the first brands to incorporate localization into their expansion strategy.\u003C\u002Fp>\u003Ch3 id=\"higher-ranks-in-local-seo\">Higher ranks in local SEO\u003C\u002Fh3>\u003Cp>\u003Cstrong>Localization reduces the costs of creating new content for a new market\u003C\u002Fstrong>. At the same time, when localizing digital assets, \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fgoing-global-with-multilingual-seo\">you’ll target local keywords\u003C\u002Fa> that would be impossible to target via a simple translation strategy. When you translate and localize blog posts, webpages, and landing pages into a new language, that helps you rank higher in local SERPs. Localization turns foreign brands into household names.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F11\u002Fcomputer-767776_1280.jpg\" class=\"kg-image\" alt loading=\"lazy\" width=\"1280\" height=\"853\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2023\u002F11\u002Fcomputer-767776_1280.jpg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2023\u002F11\u002Fcomputer-767776_1280.jpg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F11\u002Fcomputer-767776_1280.jpg 1280w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch2 id=\"%F0%9F%9A%A1-5-tips-to-kick-off-your-localization-strategy\">🚡 5 tips to kick off your localization strategy\u003C\u002Fh2>\u003Cp>As you can realize now, localization is challenging. 🏋️ However, you can reach a satisfactory degree of localization if you put up a well-thought strategy and respect the main principles of localization. While we could write entire articles on this, we’ll keep it short to give you five tips to keep in mind when building your localization strategy:\u003C\u002Fp>\u003Ch3 id=\"1-hire-a-professional-localization-team\">1. Hire a professional localization team\u003C\u002Fh3>\u003Cp>This is a no-brainer but an essential part of a successful internationalization process. ✅ Handling a professional translation team is challenging and time-consuming. \u003Cstrong>At Localazy, we handle you whole localization journey\u003C\u002Fstrong>. \u003C\u002Fp>\u003Cp>At the time of ordering professional translation services, you'll have two main options available:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Leave it to us. \u003C\u002Fstrong>You can find professional translators for \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fprofessional-translation\">Professional Translation\u003C\u002Fa> and \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fhuman-assisted-mt\">Human-Assisted Machine Translation (HAMT)\u003C\u002Fa> services, as well as reviewers and proofreaders for \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fhuman-translation-validation\">Human Translation Validation\u003C\u002Fa> and \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fprofessional-translation\">Professional Proofreading\u003C\u002Fa> (our QA process following professional translation work). You just have to order the services, sit back and focus on what matters while we take care of the rest. Learn the types of services we offer in \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fguide-localazy-translation-services#understanding-the-services-localazy-offers\">\u003Cstrong>our ultimate guide to Localazy translation services\u003C\u002Fstrong>\u003C\u002Fa>. \u003C\u002Fli>\u003Cli>\u003Cstrong>Source the team from outside.\u003C\u002Fstrong> Some companies prefer to invest in training a strong in-house translation team, and may have their own project and localization managers. If that's your case, you can invite your linguists to log into our platform and \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdocs\u002Fgeneral\u002Fdefining-user-roles\">assign project roles\u003C\u002Fa> freely.\u003C\u002Fli>\u003C\u002Ful>\u003Ch3 id=\"2-hire-local-experts\">2. Hire local experts\u003C\u002Fh3>\u003Cp>You can never understand a foreign market's needs perfectly by only reading the literature on it and making assumptions. \u003Cstrong>Only natives can provide a clearer understanding of the market situation and where your brand fits in it\u003C\u002Fstrong>. \u003C\u002Fp>\u003Cp>Therefore, it makes sense to hire local experts who can help you form a worthwhile localization strategy by identifying what locals value, expect, and dislike in a brand of your niche. In short, an expert can help you: \u003C\u002Fp>\u003Cul>\u003Cli>Prove the current need for your service\u002Fproduct.\u003C\u002Fli>\u003Cli>Identify the most preferred competitors.\u003C\u002Fli>\u003Cli>Note popular shopping habits.\u003C\u002Fli>\u003Cli>Spot cultural differences, etc.\u003C\u002Fli>\u003C\u002Ful>\u003Ch3 id=\"3-establish-basic-translation-rules\">3. Establish basic translation rules \u003C\u002Fh3>\u003Cp>Before applying your translation strategy and distributing work to your localization team, you need to sit down and agree on some simple rules, such as \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Flinguistic-style-guides-software-localization\">style guides\u003C\u002Fa>, formats, and \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fintroduction-to-translation-glossary-best-practices\">glossaries\u003C\u002Fa>. For instance, you have to decide on:   \u003C\u002Fp>\u003Cul>\u003Cli>🗓️ Date formats\u003C\u002Fli>\u003Cli>💱 Currency symbols\u003C\u002Fli>\u003Cli>🕞 Time formats (12-hour or 24-hour time formats)\u003C\u002Fli>\u003Cli>📏 Units of measurement (weights, temperatures, etc.)\u003C\u002Fli>\u003Cli>🧮 Number formats (eg: US: 1,234.56, FR: 1 234,56, JPN: 1,234.56), etc.\u003C\u002Fli>\u003C\u002Ful>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F11\u002Ffreestocks-L5DxWLmywmM-unsplash.jpg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1333\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2023\u002F11\u002Ffreestocks-L5DxWLmywmM-unsplash.jpg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2023\u002F11\u002Ffreestocks-L5DxWLmywmM-unsplash.jpg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2023\u002F11\u002Ffreestocks-L5DxWLmywmM-unsplash.jpg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2023\u002F11\u002Ffreestocks-L5DxWLmywmM-unsplash.jpg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch3 id=\"4-find-suitable-localization-technologies\">4. Find suitable localization technologies\u003C\u002Fh3>\u003Cp>Assembling a suitable tech stack is a must to save time and resources and output quality localization. Two elemental tools are: TMS (\u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Ftranslation-management-system-tms\">Translation Management Systems\u003C\u002Fa>), and CAT (\u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fcat-tool\">Computer-Aided Translation\u003C\u002Fa>).\u003C\u002Fp>\u003Cp>A TMS works as a central hub where you can keep all of your translations, glossaries, and assets and communicate and collaborate with translators, proofreaders, and reviewers. 📥 TMS are large systems like Localazy, which facilitate the translation process and assist in producing better quality translations. \u003C\u002Fp>\u003Cp>CAT tools are often integrated into TMSs, including features like TM (\u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Ftranslation-memory\">Translation Memory\u003C\u002Fa>), MT (\u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fmachine-translation\">Machine Translation\u003C\u002Fa>), QA (\u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fqa-quality-assurance\">Quality Assurance\u003C\u002Fa>) features, and glossaries to assist in the translation process. They’re a must for \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Ftrue-continuous-localization-localazy\">continuous localization\u003C\u002Fa>, simplifying the localization of new updates.\u003C\u002Fp>\u003Ch3 id=\"5-leverage-machine-translation-mt-strategically\">5. Leverage Machine Translation (MT) strategically\u003C\u002Fh3>\u003Cp>Machine Translation programs have been around for a while since the \u003Ca href=\"https:\u002F\u002Fwww.ibm.com\u002Fibm\u002Fhistory\u002Fexhibits\u002F701\u002F701_translator.html\">Georgetown-IBM Experiment\u003C\u002Fa> made the first step in translation technology. However, as stated above, it’s hard to produce quality localization by relying solely on Machine Translation. Should we render them useless, though? Quite the contrary. We can use them for cheap and fast translations and even produce drafts of quality localization projects. 🗒️\u003C\u002Fp>\u003Cp>The key here is to use them for uncomplicated translations and always have human translators proofread them. At Localazy, we provide integrations with traditional translation engines such as Amazon Translate, Google Translate, Azure Translator, and DeepL. While these are the most common ones, you can enable other ones \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fcontact\">by contacting us\u003C\u002Fa>.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F12\u002Fjohn-schnobrich-FlPc9_VocJ4-unsplash.jpg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1333\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2023\u002F12\u002Fjohn-schnobrich-FlPc9_VocJ4-unsplash.jpg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2023\u002F12\u002Fjohn-schnobrich-FlPc9_VocJ4-unsplash.jpg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2023\u002F12\u002Fjohn-schnobrich-FlPc9_VocJ4-unsplash.jpg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2023\u002F12\u002Fjohn-schnobrich-FlPc9_VocJ4-unsplash.jpg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch2 id=\"%F0%9F%91%A9%E2%80%8D%F0%9F%92%BB-implement-localazy-into-your-market-strategy\">👩‍💻 Implement Localazy into your market strategy\u003C\u002Fh2>\u003Cp>Whether you’re planning to localize your client’s assets using Machine Translations, or want to work with professional translators and reviewers, Localazy is \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fhow-to-localize-translate-website-in-three-steps-localazy\">the only TMS\u003C\u002Fa> you’ll ever need.\u003C\u002Fp>\u003Ch3 id=\"how-localazy-can-simplify-localization\">How Localazy can simplify localization\u003C\u002Fh3>\u003Cp>When using Localazy, you are saving on resources. Not only do we offer the best localization experience, but we also charge you less for it. Here are some of the \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fbenefits\">beneficial features\u003C\u002Fa> of Localazy: \u003C\u002Fp>\u003Cul>\u003Cli>🤝 \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdocs\u002Fgeneral\u002Fwhat-is-localazy-sharetm\">\u003Cstrong>ShareTM\u003C\u002Fstrong>\u003C\u002Fa> - Translate your app for free with translated phrases from other Localazy users.\u003C\u002Fli>\u003Cli>♻️ \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdocs\u002Fgeneral\u002Fwhat-is-localazy-intm\">\u003Cstrong>InTM\u003C\u002Fstrong>\u003C\u002Fa> - Reuse translations from your previous projects, saving on costs.\u003C\u002Fli>\u003Cli>🔍 \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Funique-review-process-and-self-managed-translations\">\u003Cstrong>Pro-active reviews\u003C\u002Fstrong>\u003C\u002Fa> - Access the changelog to browse through all changes, anytime.\u003C\u002Fli>\u003Cli>📚 \u003Cstrong>\u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdocs\u002Fgeneral\u002Fhow-to-define-your-glossary\">Translation Glossary\u003C\u002Fa> \u003C\u002Fstrong>- Our powerful Glossary adds context for contributors, prevents unwanted translations, and guides towards precise translations.\u003C\u002Fli>\u003Cli>📲 \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdocs\u002Fgeneral\u002Fota-updates\">\u003Cstrong>OTA Updates\u003C\u002Fstrong>\u003C\u002Fa> - Allows you to translate the app without having to resubmit a new version of it to the Play Store after every change. \u003C\u002Fli>\u003C\u002Ful>\u003Cp>Whether you are using outdated solutions, haven’t explored any localization options yet, or are using expensive localization software, our platform can solve your localization needs. You can try it for free \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fregister\">here\u003C\u002Fa>.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F12\u002F4c3e1880-595d-401f-806d-02085b855039.webp\" class=\"kg-image\" alt loading=\"lazy\" width=\"1900\" height=\"896\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2023\u002F12\u002F4c3e1880-595d-401f-806d-02085b855039.webp 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2023\u002F12\u002F4c3e1880-595d-401f-806d-02085b855039.webp 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2023\u002F12\u002F4c3e1880-595d-401f-806d-02085b855039.webp 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2023\u002F12\u002F4c3e1880-595d-401f-806d-02085b855039.webp 1900w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch3 id=\"localize-content-everywhere-with-50-integrations\">Localize content everywhere with +50 integrations\u003C\u002Fh3>\u003Cp>When speaking of software localization, integrations are a must to allow you to translate and localize content across platforms. Localazy supports integrations with popular platforms and frameworks, fitting ideally into your tech stack.\u003C\u002Fp>\u003Cp>Localazy integrates seamlessly with over 50+ \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fintegrations\">frameworks, file formats & popular tools\u003C\u002Fa>, including CMSs like WordPress, \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fmanaging-multilingual-content-with-storyblok-localazy\">Storyblok\u003C\u002Fa>, Directus, and \u003Ca href=\"https:\u002F\u002Fstrapi.io\u002Fblog\u002Fstrapi-localization-made-easy-with-localazy-plugin\">Strapi\u003C\u002Fa>; developer collaboration tools like GitHub, Bitbucket, and GitLab; and design tools like \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ffeatures\u002Ffigma-localization-plugin\">Figma\u003C\u002Fa> to extract text for translation. And if these are not enough for you, it supports integrations with \u003Ca href=\"https:\u002F\u002Fzapier.com\u002Fapps\u002Flocalazy\u002Fintegrations\">Zapier\u003C\u002Fa> to help connect it with 1000+ other apps.\u003C\u002Fp>\u003Cblockquote>Discover our \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fintegrations\">library of integrations\u003C\u002Fa> and start localizing right away! 🧩\u003C\u002Fblockquote>\u003Ch2 id=\"%F0%9F%93%8C-conclusion\">📌 Conclusion\u003C\u002Fh2>\u003Cp>As you help your clients navigate their way into new markets, remember that quality localization has a high ROI. It opens doors to new opportunities, expands the customer base, and positions your clients as global players. Localazy has already helped \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ftags\u002Finterview\">numerous clients\u003C\u002Fa>, including enterprise-grade organizations like banks, successfully enter new markets with localization, and you can be next. \u003C\u002Fp>\u003Cp>We hope this article has been useful to kick-start your localization journey. Stay tuned, because we'll be offering region-specific insight next. For now, you can check out the \u003Ca href=\"https:\u002F\u002Fhub.localazy.com\u002Fen\">Localazy Hub\u003C\u002Fa> to research your target markets. 👩‍💻 Feel free to \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fcontact\">contact us\u003C\u002Fa> if you have big plans for your i18n strategy! \u003C\u002Fp>","public","none","2023-11-07T22:46:04.000+01:00",[1989],{"id":1861,"name":1862,"slug":1863,"profile_image":1864,"cover_image":8,"bio":1990,"website":8,"location":1991,"facebook":8,"twitter":1992,"meta_title":8,"meta_description":8,"url":1993},"Marketing strategist writing about about SaaS, languages, and localization. At Localazy, I share stories and tips on making software easier to build, translate, and use worldwide.","Tirana, Albania","@gledjan1","https:\u002F\u002Fghost.localazy.com\u002Fauthor\u002Fgletjan-muco\u002F",[1995,2000,2003,2009,2012,2017,2022,2027,2032,2037,2042,2047,2052],{"id":1996,"name":1997,"slug":1998,"description":1885,"feature_image":8,"visibility":1985,"og_image":8,"og_title":8,"og_description":8,"twitter_image":8,"twitter_title":8,"twitter_description":8,"meta_title":8,"meta_description":8,"codeinjection_head":8,"codeinjection_foot":8,"canonical_url":8,"accent_color":8,"url":1999},"60a37fc7cf7b6a0001d1f16c","[DICT] Internationalization 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