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","Expansion refers to the process by which a company grows its operations, increases its market reach, and grows its profitability. Expansion can come in multiple forms, including opening new locations, launching new products or services, entering new markets, acquiring other businesses, etc.\n\nEffective business expansion involves careful planning, market research, and strategic decision-making to ensure sustainable growth and long-term success. Often, expansion also involves the growth of reach for a company within its native market but towards broader audiences.\n\nObviously, the purpose of the expansion is to increase sales of existing products or services in new markets through marketing efforts, localization, adaptation, and a relevant pricing strategy. Such a concept is closely related to internationalization, which includes adapting a product for its use for an international user base.\n\n> ***Note:** This is not to be confused with [internationalization (i18n)](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Finternationalization) as the technical process of preparing software for the localization into multiple locales.*","expansion",[1902,1903,1906,1908],{"id":20,"slug":1829},{"id":1904,"slug":1905},268,"glocalization",{"id":37,"slug":1907},"globalization",{"id":1909,"slug":1910},79,"internationalization",{"id":490,"status":5,"owner":1912,"created_on":1913,"title":1914,"excerpt":1915,"content":1916,"slug":1917,"meta_title":10,"meta_description":10,"canonical":10,"related_terms":1918},"2bac48a8-b362-482f-b574-3bc71dca4c5b","2022-03-17T12:22:55.000Z","Locale","In software, the term locale refers to the set of parameters defining a language environment. ","Locales are used to define the user's language, region, and other interface preferences (like time zones, date formats, or currencies) to facilitate communication.\n\nUsing the appropiate locale is key to enhance [UX](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fux) and deploy an effective [i18n](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Finternationalization) strategy. \n\nLocales are identified with:\n- **A language code** for each language variety (i.e. fr for French, de for German or ja for Japanese). \n- **A region code**, in case differentiation is needed, like es_MX for Mexican Spanish, en_AU for Australian English or it_CH for Swiss Italian.\n\nClassification of locales is governed by the [ISO 639](https:\u002F\u002Fwww.iso.org\u002Fiso-639-language-code) standard.\n\n*See the available Localazy's [locale guides](https:\u002F\u002Flocalazy.com\u002Ftags\u002Flocales) in our blog.*","locale",[],"**Teams all over the world struggle to prove their localization efforts are worth it.** **Kevin O’Donnell explains why most localization metrics miss the mark and how to measure progress in a way that supports business growth.**","\u003Cp>Too often, localization teams report on things like word counts or turnaround times — metrics that sound efficient but don't mean much to business leaders. The result? They find it difficult to prove to them that investing in multilingualism has, in fact, an impact.\u003C\u002Fp>\u003Cp>In this episode of \u003Cstrong>Bridging the Gap,\u003C\u002Fstrong> \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fkevinodirl\u002F\" rel=\"noopener noreferrer nofollow\">\u003Cstrong>Kevin O’Donnell\u003C\u002Fstrong>\u003C\u002Fa>, a go-to-market advisor and former localization and growth lead at Microsoft, Dropbox, and Nitro, joins \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fmartagcoloma\u002F\" rel=\"noopener noreferrer nofollow\">\u003Cstrong>Marta G. Coloma\u003C\u002Fstrong>\u003C\u002Fa> and \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fxbilek18\u002F\" rel=\"noopener noreferrer nofollow\">\u003Cstrong>Jan Bílek\u003C\u002Fstrong>\u003C\u002Fa> to discuss what actually matters when measuring localization work. Kevin shares tips for making localization measurable, visible, and valuable, especially in teams where it's been treated as a side task for too long.\u003C\u002Fp>\u003Ch2 id=\"the-highlights\">📝 The highlights \u003Ca class=\"markdownit-header-anchor\" href=\"#the-highlights\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Ch3 id=\"most-localization-metrics-are-internal-and-irrelevant\">Most localization metrics are internal and irrelevant \u003Ca class=\"markdownit-header-anchor\" href=\"#most-localization-metrics-are-internal-and-irrelevant\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>According to Kevin, most localization teams track what’s easiest to measure — volume, cost, and speed. But these metrics rarely mean anything to executives. \u003Cstrong>The disconnect happens when teams can't link what they do to user behavior or business goals.\u003C\u002Fstrong>\u003C\u002Fp>\u003Ch3 id=\"link-localization-to-ux-not-just-operations\">Link localization to UX, not just operations \u003Ca class=\"markdownit-header-anchor\" href=\"#link-localization-to-ux-not-just-operations\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>Rather than reporting on internal efficiency, localization teams should \u003Cstrong>measure how their work changes the product experience\u003C\u002Fstrong>. Did onboarding get smoother in Japan? Are more users converting in Brazil? Tracking these shifts helps prove the value of going global without waiting for perfect data.\u003C\u002Fp>\u003Ch3 id=\"start-small-test-learn-repeat\">Start small: test, learn, repeat \u003Ca class=\"markdownit-header-anchor\" href=\"#start-small-test-learn-repeat\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>You don’t need a full research team to get started. Kevin recommends \u003Cstrong>running small experiments\u003C\u002Fstrong> with teams already tracking business metrics. For example, A\u002FB test a localized homepage in a key market or improve one onboarding flow. Show impact, then scale.\u003C\u002Fp>\u003Ch3 id=\"use-what-you-already-have\">Use what you already have \u003Ca class=\"markdownit-header-anchor\" href=\"#use-what-you-already-have\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>Many companies already use product analytics, but don’t \u003Cstrong>segment results by language or country\u003C\u002Fstrong>. That alone can present new, valuable insights. Where’s your strongest growth? Where’s user retention dropping? Kevin suggests doubling down on what works and asking smart questions about what doesn’t.\u003C\u002Fp>\u003Ch3 id=\"talk-to-your-global-users\">Talk to your global users \u003Ca class=\"markdownit-header-anchor\" href=\"#talk-to-your-global-users\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>The biggest blind spot? \u003Cstrong>Ignoring international users\u003C\u002Fstrong> in research and product conversations. Localization teams are often closer to these users than anyone else, and can surface valuable feedback, from churn reasons to content gaps.\u003C\u002Fp>\u003Ch2 id=\"star-quote\">🌟 Star quote \u003Ca class=\"markdownit-header-anchor\" href=\"#star-quote\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F07\u002FBTG-guest-quote-2.png\" class=\"kg-image\" alt loading=\"lazy\" width=\"1200\" height=\"536\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2025\u002F07\u002FBTG-guest-quote-2.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2025\u002F07\u002FBTG-guest-quote-2.png 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F07\u002FBTG-guest-quote-2.png 1200w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch2 id=\"watch-and-listen\">🎙️ Watch & listen \u003Ca class=\"markdownit-header-anchor\" href=\"#watch-and-listen\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Ch3 id=\"youtube\">YouTube \u003Ca class=\"markdownit-header-anchor\" href=\"#youtube\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cfigure class=\"kg-card kg-embed-card\">\u003Ciframe width=\"200\" height=\"113\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FUfWViVtwt58?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen title=\"Can you really measure localization ROI? (w\u002F Kevin O'Donnell) | Bridging the Gap #7, S02\">\u003C\u002Fiframe>\u003C\u002Ffigure>\u003Ch3 id=\"spotify\">Spotify \u003Ca class=\"markdownit-header-anchor\" href=\"#spotify\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cfigure class=\"kg-card kg-embed-card\">\u003Ciframe style=\"border-radius: 12px\" width=\"624\" height=\"351\" title=\"Spotify Embed: Can you really measure localization ROI? (w\u002F Kevin O'Donnell) | Bridging the Gap #7, S02\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\u002F\u002Fopen.spotify.com\u002Fembed\u002Fepisode\u002F7cQ0QwcsPluXRCFzGG5Myd\u002Fvideo?si=kHn1XIwzSNGzvo8mb1CkVA&utm_source=oembed\">\u003C\u002Fiframe>\u003C\u002Ffigure>\u003Ch2 id=\"additional-resources\">🗞️ Additional resources \u003Ca class=\"markdownit-header-anchor\" href=\"#additional-resources\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cul>\u003Cli>\u003Ca href=\"https:\u002F\u002Fglobal10x.substack.com\u002F\" rel=\"noopener noreferrer nofollow\">Unlocking Global Growth Newsletter\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Frealproductwork.substack.com\u002F\" rel=\"noopener noreferrer nofollow\">Jan's Substack\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003Ch2 id=\"related-episodes\">📹 Related episodes \u003Ca class=\"markdownit-header-anchor\" href=\"#related-episodes\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cfigure class=\"kg-card kg-bookmark-card\">\u003Ca class=\"kg-bookmark-container\" href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fs02-ep-02-bridging-the-gap-podcast\">\u003Cdiv class=\"kg-bookmark-content\">\u003Cdiv class=\"kg-bookmark-title\">Evidence vs opinion: How to avoid launching on gut feeling alone | Bridging the Gap Podcast, S02 EP02\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-description\">What’s the secret to making better decisions when entering new markets? In this episode, Itamar Gilad explains why testing ideas backed on solid data helps you move faster and smarter.\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-metadata\">\u003Cimg class=\"kg-bookmark-icon\" src=\"https:\u002F\u002Flocalazy.com\u002Ffavicon.ico\" alt=\"\">\u003Cspan class=\"kg-bookmark-author\">Localazy\u003C\u002Fspan>\u003Cspan class=\"kg-bookmark-publisher\">Bridging the Gap\u003C\u002Fspan>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-thumbnail\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F05\u002FBTG-PC-S2Ep02.png\" alt=\"\">\u003C\u002Fdiv>\u003C\u002Fa>\u003C\u002Ffigure>\u003Cfigure class=\"kg-card kg-bookmark-card\">\u003Ca class=\"kg-bookmark-container\" href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fs01-ep-04-bridging-the-gap-podcast\">\u003Cdiv class=\"kg-bookmark-content\">\u003Cdiv class=\"kg-bookmark-title\">Choosing your SaaS pricing strategy | Bridging the Gap Podcast, S01 EP04\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-description\">Making pricing changes, adjusting your pricing strategy, or simply setting the right price for your product is no easy feat. B2B advisor Dima Melnik uncovers the best ways to bill what you’re worth.\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-metadata\">\u003Cimg class=\"kg-bookmark-icon\" src=\"https:\u002F\u002Flocalazy.com\u002Ffavicon.ico\" alt=\"\">\u003Cspan class=\"kg-bookmark-author\">Localazy\u003C\u002Fspan>\u003Cspan class=\"kg-bookmark-publisher\">Bridging the Gap\u003C\u002Fspan>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-thumbnail\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F05\u002FBTG-PC-S1Ep03-2.png\" alt=\"\">\u003C\u002Fdiv>\u003C\u002Fa>\u003C\u002Ffigure>\u003Cblockquote>\u003Cem>📲\u003C\u002Fem>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fbridging-the-gap-podcast-btg\u002F\" rel=\"noopener noreferrer nofollow\">\u003Cem> Follow the podcast on LinkedIn\u003C\u002Fem>\u003C\u002Fa>\u003Cem> to get notified when new episodes go live.\u003C\u002Fem>\u003C\u002Fblockquote>\u003Ch2 id=\"connect-with-the-guest-and-hosts\">💌 Connect with the guest & hosts \u003Ca class=\"markdownit-header-anchor\" href=\"#connect-with-the-guest-and-hosts\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cul>\u003Cli>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fkevinodirl\u002F\" rel=\"noopener noreferrer nofollow\">Kevin O’Donnell\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fxbilek18\u002F\" rel=\"noopener noreferrer nofollow\">Jan Bílek\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fmartagcoloma\u002F\" rel=\"noopener noreferrer nofollow\">Marta G. Coloma\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003Ch2 id=\"more-on-the-blog\">📚 More on the blog \u003Ca class=\"markdownit-header-anchor\" href=\"#more-on-the-blog\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>Need a clearer plan for your localization spend among other metrics? This Localization 101 guide gives you direction on how to budget for localization, whether you’re new to it or rethinking your current approach. It covers how to frame localization as an investment, spot unnecessary costs, and calculate ROI that speaks to your leadership team:\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-bookmark-card\">\u003Ca class=\"kg-bookmark-container\" href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Flocalization-101-best-practices-to-allocate-a-budget-for-localization-whether-its-big-or-small\">\u003Cdiv class=\"kg-bookmark-content\">\u003Cdiv class=\"kg-bookmark-title\">Localization 101: Best practices to allocate a budget for localization – whether it’s big or small\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-description\">Budgeting localization expenses is hard, especially when you’re new to the game. Learn how to do it wisely, whether you’re just starting out or are rethinking how you allocate your resources.\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-metadata\">\u003Cimg class=\"kg-bookmark-icon\" src=\"https:\u002F\u002Flocalazy.com\u002Ffavicon.ico\" alt=\"\">\u003Cspan class=\"kg-bookmark-author\">Localazy\u003C\u002Fspan>\u003Cspan class=\"kg-bookmark-publisher\">Simona Rahmanova\u003C\u002Fspan>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-thumbnail\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F01\u002Flocalization-103.png\" alt=\"\">\u003C\u002Fdiv>\u003C\u002Fa>\u003C\u002Ffigure>\u003Ch2 id=\"about-localazy\">🚀 About Localazy \u003Ca class=\"markdownit-header-anchor\" href=\"#about-localazy\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>Localazy helps teams expand into global markets with smart localization workflows, automation features, and built-in quality control. Whether you're just starting out or scaling fast, we make it easier to manage multilingual content across your product. You can \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdocs\u002Fgeneral\u002Fgetting-started-with-localazy\" rel=\"noopener noreferrer nofollow\">get started with our platform\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fpricing\" rel=\"noopener noreferrer nofollow\">explore pricing options\u003C\u002Fa>, or \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fcontact\" rel=\"noopener noreferrer nofollow\">reach out to our team\u003C\u002Fa> to learn more.\u003C\u002Fp>",{"id":53,"status":5,"created_on":1922,"modified_on":1923,"icon":1924,"header":1925,"description":1926,"button_label":1927,"link":1928},"2022-03-17T12:23:03.000Z","2025-07-17T15:26:26.000Z","app","Translate more languages for less","Focus on what's important and let us translate your content for you!","How does it work?","docs\u002Fgeneral\u002Fvirtual-translator",{"slug":1866,"id":1859,"uuid":1930,"title":1865,"html":1931,"comment_id":1859,"feature_image":1869,"featured":227,"visibility":1932,"email_recipient_filter":1933,"created_at":1934,"updated_at":1867,"published_at":1868,"custom_excerpt":1919,"codeinjection_head":10,"codeinjection_foot":10,"custom_template":10,"canonical_url":10,"authors":1935,"tags":1940,"primary_author":1981,"primary_tag":1982,"url":1983,"excerpt":1919,"reading_time":33,"access":229,"send_email_when_published":227,"og_image":10,"og_title":10,"og_description":10,"twitter_image":10,"twitter_title":10,"twitter_description":10,"meta_title":10,"meta_description":10,"email_subject":10,"frontmatter":10,"dictionary":1877,"cta":1921,"plainTags":1870},"9c8c6dd8-c7cc-427d-a067-bceb66ac8c0a","\u003Cp>Too often, localization teams report on things like word counts or turnaround times — metrics that sound efficient but don't mean much to business leaders. The result? They find it difficult to prove to them that investing in multilingualism has, in fact, an impact.\u003C\u002Fp>\u003Cp>In this episode of \u003Cstrong>Bridging the Gap,\u003C\u002Fstrong> \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fkevinodirl\u002F\" rel=\"noopener noreferrer nofollow\">\u003Cstrong>Kevin O’Donnell\u003C\u002Fstrong>\u003C\u002Fa>, a go-to-market advisor and former localization and growth lead at Microsoft, Dropbox, and Nitro, joins \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fmartagcoloma\u002F\" rel=\"noopener noreferrer nofollow\">\u003Cstrong>Marta G. Coloma\u003C\u002Fstrong>\u003C\u002Fa> and \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fxbilek18\u002F\" rel=\"noopener noreferrer nofollow\">\u003Cstrong>Jan Bílek\u003C\u002Fstrong>\u003C\u002Fa> to discuss what actually matters when measuring localization work. Kevin shares tips for making localization measurable, visible, and valuable, especially in teams where it's been treated as a side task for too long.\u003C\u002Fp>\u003Ch2 id=\"%F0%9F%93%9D-the-highlights\">📝 The highlights\u003C\u002Fh2>\u003Ch3 id=\"most-localization-metrics-are-internal-and-irrelevant\">Most localization metrics are internal and irrelevant\u003C\u002Fh3>\u003Cp>According to Kevin, most localization teams track what’s easiest to measure — volume, cost, and speed. But these metrics rarely mean anything to executives. \u003Cstrong>The disconnect happens when teams can't link what they do to user behavior or business goals.\u003C\u002Fstrong>\u003C\u002Fp>\u003Ch3 id=\"link-localization-to-ux-not-just-operations\">Link localization to UX, not just operations\u003C\u002Fh3>\u003Cp>Rather than reporting on internal efficiency, localization teams should \u003Cstrong>measure how their work changes the product experience\u003C\u002Fstrong>. Did onboarding get smoother in Japan? Are more users converting in Brazil? Tracking these shifts helps prove the value of going global without waiting for perfect data.\u003C\u002Fp>\u003Ch3 id=\"start-small-test-learn-repeat\">Start small: test, learn, repeat\u003C\u002Fh3>\u003Cp>You don’t need a full research team to get started. Kevin recommends \u003Cstrong>running small experiments\u003C\u002Fstrong> with teams already tracking business metrics. For example, A\u002FB test a localized homepage in a key market or improve one onboarding flow. Show impact, then scale.\u003C\u002Fp>\u003Ch3 id=\"use-what-you-already-have\">Use what you already have\u003C\u002Fh3>\u003Cp>Many companies already use product analytics, but don’t \u003Cstrong>segment results by language or country\u003C\u002Fstrong>. That alone can present new, valuable insights. Where’s your strongest growth? Where’s user retention dropping? Kevin suggests doubling down on what works and asking smart questions about what doesn’t.\u003C\u002Fp>\u003Ch3 id=\"talk-to-your-global-users\">Talk to your global users\u003C\u002Fh3>\u003Cp>The biggest blind spot? \u003Cstrong>Ignoring international users\u003C\u002Fstrong> in research and product conversations. Localization teams are often closer to these users than anyone else, and can surface valuable feedback, from churn reasons to content gaps.\u003C\u002Fp>\u003Ch2 id=\"%F0%9F%8C%9F-star-quote\">🌟 Star quote\u003C\u002Fh2>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F07\u002FBTG-guest-quote-2.png\" class=\"kg-image\" alt loading=\"lazy\" width=\"1200\" height=\"536\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2025\u002F07\u002FBTG-guest-quote-2.png 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2025\u002F07\u002FBTG-guest-quote-2.png 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F07\u002FBTG-guest-quote-2.png 1200w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch2 id=\"%F0%9F%8E%99%EF%B8%8F-watch-listen\">🎙️ Watch & listen\u003C\u002Fh2>\u003Ch3 id=\"youtube\">YouTube\u003C\u002Fh3>\u003Cfigure class=\"kg-card kg-embed-card\">\u003Ciframe width=\"200\" height=\"113\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FUfWViVtwt58?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen title=\"Can you really measure localization ROI? (w\u002F Kevin O'Donnell) | Bridging the Gap #7, S02\">\u003C\u002Fiframe>\u003C\u002Ffigure>\u003Ch3 id=\"spotify\">Spotify\u003C\u002Fh3>\u003Cfigure class=\"kg-card kg-embed-card\">\u003Ciframe style=\"border-radius: 12px\" width=\"624\" height=\"351\" title=\"Spotify Embed: Can you really measure localization ROI? (w\u002F Kevin O'Donnell) | Bridging the Gap #7, S02\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\u002F\u002Fopen.spotify.com\u002Fembed\u002Fepisode\u002F7cQ0QwcsPluXRCFzGG5Myd\u002Fvideo?si=kHn1XIwzSNGzvo8mb1CkVA&utm_source=oembed\">\u003C\u002Fiframe>\u003C\u002Ffigure>\u003Ch2 id=\"%F0%9F%97%9E%EF%B8%8F-additional-resources\">🗞️ Additional resources\u003C\u002Fh2>\u003Cul>\u003Cli>\u003Ca href=\"https:\u002F\u002Fglobal10x.substack.com\u002F\" rel=\"noopener noreferrer nofollow\">Unlocking Global Growth Newsletter\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Frealproductwork.substack.com\u002F\" rel=\"noopener noreferrer nofollow\">Jan's Substack\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003Ch2 id=\"%F0%9F%93%B9-related-episodes\">📹 Related episodes\u003C\u002Fh2>\u003Cfigure class=\"kg-card kg-bookmark-card\">\u003Ca class=\"kg-bookmark-container\" href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fs02-ep-02-bridging-the-gap-podcast\">\u003Cdiv class=\"kg-bookmark-content\">\u003Cdiv class=\"kg-bookmark-title\">Evidence vs opinion: How to avoid launching on gut feeling alone | Bridging the Gap Podcast, S02 EP02\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-description\">What’s the secret to making better decisions when entering new markets? In this episode, Itamar Gilad explains why testing ideas backed on solid data helps you move faster and smarter.\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-metadata\">\u003Cimg class=\"kg-bookmark-icon\" src=\"https:\u002F\u002Flocalazy.com\u002Ffavicon.ico\" alt=\"\">\u003Cspan class=\"kg-bookmark-author\">Localazy\u003C\u002Fspan>\u003Cspan class=\"kg-bookmark-publisher\">Bridging the Gap\u003C\u002Fspan>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-thumbnail\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F05\u002FBTG-PC-S2Ep02.png\" alt=\"\">\u003C\u002Fdiv>\u003C\u002Fa>\u003C\u002Ffigure>\u003Cfigure class=\"kg-card kg-bookmark-card\">\u003Ca class=\"kg-bookmark-container\" href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fs01-ep-04-bridging-the-gap-podcast\">\u003Cdiv class=\"kg-bookmark-content\">\u003Cdiv class=\"kg-bookmark-title\">Choosing your SaaS pricing strategy | Bridging the Gap Podcast, S01 EP04\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-description\">Making pricing changes, adjusting your pricing strategy, or simply setting the right price for your product is no easy feat. B2B advisor Dima Melnik uncovers the best ways to bill what you’re worth.\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-metadata\">\u003Cimg class=\"kg-bookmark-icon\" src=\"https:\u002F\u002Flocalazy.com\u002Ffavicon.ico\" alt=\"\">\u003Cspan class=\"kg-bookmark-author\">Localazy\u003C\u002Fspan>\u003Cspan class=\"kg-bookmark-publisher\">Bridging the Gap\u003C\u002Fspan>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-thumbnail\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F05\u002FBTG-PC-S1Ep03-2.png\" alt=\"\">\u003C\u002Fdiv>\u003C\u002Fa>\u003C\u002Ffigure>\u003Cblockquote>\u003Cem>📲\u003C\u002Fem>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fbridging-the-gap-podcast-btg\u002F\" rel=\"noopener noreferrer nofollow\">\u003Cem> Follow the podcast on LinkedIn\u003C\u002Fem>\u003C\u002Fa>\u003Cem> to get notified when new episodes go live.\u003C\u002Fem>\u003C\u002Fblockquote>\u003Ch2 id=\"%F0%9F%92%8C-connect-with-the-guest-hosts\">💌 Connect with the guest & hosts\u003C\u002Fh2>\u003Cul>\u003Cli>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fkevinodirl\u002F\" rel=\"noopener noreferrer nofollow\">Kevin O’Donnell\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fxbilek18\u002F\" rel=\"noopener noreferrer nofollow\">Jan Bílek\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fmartagcoloma\u002F\" rel=\"noopener noreferrer nofollow\">Marta G. Coloma\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003Ch2 id=\"%F0%9F%93%9A-more-on-the-blog\">📚 More on the blog\u003C\u002Fh2>\u003Cp>Need a clearer plan for your localization spend among other metrics? This Localization 101 guide gives you direction on how to budget for localization, whether you’re new to it or rethinking your current approach. It covers how to frame localization as an investment, spot unnecessary costs, and calculate ROI that speaks to your leadership team:\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-bookmark-card\">\u003Ca class=\"kg-bookmark-container\" href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Flocalization-101-best-practices-to-allocate-a-budget-for-localization-whether-its-big-or-small\">\u003Cdiv class=\"kg-bookmark-content\">\u003Cdiv class=\"kg-bookmark-title\">Localization 101: Best practices to allocate a budget for localization – whether it’s big or small\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-description\">Budgeting localization expenses is hard, especially when you’re new to the game. Learn how to do it wisely, whether you’re just starting out or are rethinking how you allocate your resources.\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-metadata\">\u003Cimg class=\"kg-bookmark-icon\" src=\"https:\u002F\u002Flocalazy.com\u002Ffavicon.ico\" alt=\"\">\u003Cspan class=\"kg-bookmark-author\">Localazy\u003C\u002Fspan>\u003Cspan class=\"kg-bookmark-publisher\">Simona Rahmanova\u003C\u002Fspan>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv class=\"kg-bookmark-thumbnail\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F01\u002Flocalization-103.png\" alt=\"\">\u003C\u002Fdiv>\u003C\u002Fa>\u003C\u002Ffigure>\u003Ch2 id=\"%F0%9F%9A%80-about-localazy\">🚀 About Localazy\u003C\u002Fh2>\u003Cp>Localazy helps teams expand into global markets with smart localization workflows, automation features, and built-in quality control. Whether you're just starting out or scaling fast, we make it easier to manage multilingual content across your product. You can \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fdocs\u002Fgeneral\u002Fgetting-started-with-localazy\" rel=\"noopener noreferrer nofollow\">get started with our platform\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fpricing\" rel=\"noopener noreferrer nofollow\">explore pricing options\u003C\u002Fa>, or \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fcontact\" rel=\"noopener noreferrer nofollow\">reach out to our team\u003C\u002Fa> to learn more.\u003C\u002Fp>","public","none","2025-06-25T11:56:38.000+02:00",[1936],{"id":1861,"name":1862,"slug":1863,"profile_image":1864,"cover_image":10,"bio":1937,"website":1938,"location":10,"facebook":10,"twitter":10,"meta_title":10,"meta_description":10,"url":1939},"The podcast where we talk about businesses going global with the help of localization.","https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fbridging-the-gap-podcast-btg\u002F","https:\u002F\u002Fghost.localazy.com\u002Fauthor\u002Fbridging-the-gap\u002F",[1941,1944,1947,1950,1955,1960,1965,1970,1976],{"id":1942,"name":1873,"slug":1874,"description":10,"feature_image":10,"visibility":1932,"og_image":10,"og_title":10,"og_description":10,"twitter_image":10,"twitter_title":10,"twitter_description":10,"meta_title":10,"meta_description":10,"codeinjection_head":10,"codeinjection_foot":10,"canonical_url":10,"accent_color":10,"url":1943},"682c64b163350c0001d5ab17","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fpodcast\u002F",{"id":1945,"name":419,"slug":1829,"description":419,"feature_image":10,"visibility":1932,"og_image":10,"og_title":10,"og_description":10,"twitter_image":10,"twitter_title":10,"twitter_description":10,"meta_title":10,"meta_description":10,"codeinjection_head":10,"codeinjection_foot":10,"canonical_url":10,"accent_color":10,"url":1946},"60a37fc7cf7b6a0001d1f0f9","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Flocalization\u002F",{"id":1948,"name":1832,"slug":1833,"description":10,"feature_image":10,"visibility":1932,"og_image":10,"og_title":10,"og_description":10,"twitter_image":10,"twitter_title":10,"twitter_description":10,"meta_title":10,"meta_description":10,"codeinjection_head":10,"codeinjection_foot":10,"canonical_url":10,"accent_color":10,"url":1949},"646f62c9047091000193c8db","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fbusiness-development\u002F",{"id":1951,"name":1952,"slug":1953,"description":10,"feature_image":10,"visibility":1932,"og_image":10,"og_title":10,"og_description":10,"twitter_image":10,"twitter_title":10,"twitter_description":10,"meta_title":10,"meta_description":10,"codeinjection_head":10,"codeinjection_foot":10,"canonical_url":10,"accent_color":10,"url":1954},"60fffb486f8ebe0001bd8ddd","[COMSHARE]","comshare","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fcomshare\u002F",{"id":1956,"name":1957,"slug":1958,"description":1883,"feature_image":10,"visibility":1932,"og_image":10,"og_title":10,"og_description":10,"twitter_image":10,"twitter_title":10,"twitter_description":10,"meta_title":10,"meta_description":10,"codeinjection_head":10,"codeinjection_foot":10,"canonical_url":10,"accent_color":10,"url":1959},"65379e500470910001941417","[DICT] 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Ambassador","ad-25","https:\u002F\u002Flocalazy.com\u002Fblog\u002Flocalazy-ambassador-program-free-localization-features","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fad-25\u002F",{"id":1977,"name":1978,"slug":1979,"description":1926,"feature_image":10,"visibility":1932,"og_image":10,"og_title":10,"og_description":10,"twitter_image":10,"twitter_title":10,"twitter_description":10,"meta_title":10,"meta_description":10,"codeinjection_head":10,"codeinjection_foot":10,"canonical_url":10,"accent_color":10,"url":1980},"60a37fc7cf7b6a0001d1f116","[CTA] Translate more languages for 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Rahmanova","simona-rahmanova","https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F03\u002Fsimona.png","Localization 101 | Basic concepts for newcomers","localization-101-basic-concepts-a-beginner-needs-to-know","2024-07-29T15:24:00.000+02:00","https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F06\u002Flocalization-101.png",[1997,1998],{"id":518,"created_on":1828,"status":5,"label":419,"slug":1829,"on_index_page":229},{"id":518,"created_on":1828,"status":5,"label":1999,"slug":2000,"on_index_page":227},"Guide","guide",[],{"id":2003,"owner":2004,"created_by":10,"sort":10,"title":2009,"slug":2010,"modified_on":194,"created_on":2011,"pinned":227,"badge":10,"priority":1824,"main_image":2012,"status":5,"tags":2013,"dictionary":2022,"reading_time":1838,"excerpt":-1,"og_title":194,"og_description":194,"og_image":194},"62333a8ddf4bcb00010beac5",{"id":2005,"first_name":2006,"last_name":194,"slug":2007,"avatar":2008},"61dc4f36df4bcb00010bd510","Gletjan Muco","gletjan-muco","https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2025\u002F09\u002FProfile-Pic---Blue-Background.jpeg","How to localize 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