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However, they can be pricey for single users or small teams who may benefit from them as well, especially for [quality assurance](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fqa-quality-assurance) processes.","translation-management-system-tms",[1890,1891,1893],{"id":147,"slug":333},{"id":216,"slug":1892},"cat-tool",{"id":244,"slug":316},{"id":1895,"status":8,"owner":1896,"created_on":1897,"title":1898,"excerpt":1899,"content":1900,"slug":1901,"meta_title":764,"meta_description":764,"canonical":764,"related_terms":1902},189,"ceebb166-1990-467a-a514-56e71dfcf7a4","2026-05-12T07:09:23.000Z","Neural Machine Translation (NMT)","A type of automated translation that uses artificial neural networks to predict the likelihood of a sequence of words, producing translations fast.\n","Neural Machine Translation (NMT) is an advanced approach to automated translation that uses artificial neural networks to predict the likelihood of a sequence of words, typically modeling entire sentences in a single integrated model.\n\nNMT is a key component in the field of [machine translation](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fmachine-translation) and represents a significant advancement in [AI-powered translation](https:\u002F\u002Flocalazy.com\u002Fdictionary\u002Fai-powered-translation) technology.\n\nUnlike earlier statistical methods, NMT can capture context and nuances in language, often resulting in more fluent and contextually appropriate translations.\n\n## 🧠 Key points about NMT:\n\n* NMT utilizes deep learning techniques, particularly Recurrent Neural Networks (RNNs) and transformers, to model the translation process. These systems learn to translate directly from source to target language without relying on extensive feature engineering.\n* While initially challenged by rare words, techniques like subword tokenization have improved NMT's ability to handle diverse vocabularies. NMT models can consider the entire input sentence, allowing for better handling of context and long-range dependencies.\n* Training NMT models typically requires significant computational resources and large parallel corpora.\n* Many NMT models incorporate attention mechanisms, allowing the system to focus on relevant parts of the input sentence when generating each word of the translation.\n* Pre-trained NMT models can be adapted to new language pairs or domains, reducing the need for extensive language-specific data.\n* Some models are trained on multiple language pairs simultaneously, enabling zero-shot translation between language pairs not seen during training.\n\nNMT has significantly improved the quality of machine translation across many language pairs and continues to be a primary focus of research and development in the field of AI-powered language technologies.","neural-machine-translation",[1903,1904,1906,1909,1912,1915],{"id":244,"slug":316},{"id":278,"slug":1905},"machine-learning-ml",{"id":1907,"slug":1908},169,"ai-powered-translation",{"id":1910,"slug":1911},186,"statistical-machine-translation",{"id":1913,"slug":1914},187,"example-based-machine-translation",{"id":1916,"slug":1917},188,"hybrid-machine-translation","Discover how language may affect your chances with direct MICE clients as a destination management company (or another hospitality provider). This article is based on a cold outreach campaign carried out for a DMC in Cyprus in 2023–2024.","\u003Cp>Travel, and \u003Ca href=\"https:\u002F\u002Fhospitalityinsights.ehl.edu\u002Fwhat-is-mice\">MICE tourism\u003C\u002Fa> (Meetings, incentives, conferences, and exhibitions) specifically, thrives on partnerships. If you're in this sector, you likely collaborate with several sales and marketing partners. But would I be wrong to say you'd prefer to do business directly?\u003C\u002Fp>\u003Cp>Let's say you are \u003Ca href=\"https:\u002F\u002Fwww.tourwriter.com\u002Fdmos-vs-dmcs\u002F\">a destination management company (DMC)\u003C\u002Fa>, for example. You value outbound agencies' input as local market experts, \u003Cstrong>an expertise that largely comes from speaking their home country's language\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>According to \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjirisykora83\u002F\">Jiří Sýkora\u003C\u002Fa>, CEO of the flight ticket search engine \u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.flightics.com\u002Fes\u002F\">Flightics\u003C\u002Fa>\u003C\u002Fstrong>, the demand for travel services available in native languages is growing. \"In recent years, we have observed a trend where even people who are not confident in using English are traveling independently without traditional travel agencies,\" Jiří says.\u003C\u002Fp>\u003Cp>I'm inviting you on a quest to discover whether local expertise still matters in our increasingly globalized world. 🔭 And if so, we will find out whether local travel advisors' monopoly on linguistic and cultural expertise remains unchallenged.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F11\u002Fbusinesspeople-standing-escalator-with-luggage_107420-95921-1.jpg\" class=\"kg-image\" alt loading=\"lazy\" width=\"900\" height=\"600\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2024\u002F11\u002Fbusinesspeople-standing-escalator-with-luggage_107420-95921-1.jpg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F11\u002Fbusinesspeople-standing-escalator-with-luggage_107420-95921-1.jpg 900w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch2 id=\"how-it-all-started\">👟 How it all started \u003Ca class=\"markdownit-header-anchor\" href=\"#how-it-all-started\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>This story began in 2023. My long-time copywriting client, a company operating several DMCs, asked me to help develop new relationships for their inbound agency in Cyprus. \"Mick, you possess solid persuasive writing skills in English and German,\" the agency's co-founder and MICE director told me. \"Why don't you help us set appointments for online presentations with MICE agencies in Western Europe via email and LinkedIn?\"\u003C\u002Fp>\u003Cp>It sounded like a new challenge with measurable results I could showcase later, so I leaped at the opportunity. During the 13 months that followed, I learned a lot about MICE marketing and, more specifically, the role of language.\u003C\u002Fp>\u003Ch2 id=\"outbound-agencies-lingua-franca-vs-native-languages\">✈️ Outbound agencies: lingua franca vs. native languages \u003Ca class=\"markdownit-header-anchor\" href=\"#outbound-agencies-lingua-franca-vs-native-languages\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>\u003Cstrong>Initially, I was sure English would suffice as a first-touch language\u003C\u002Fstrong> because we were reaching out to agencies that work internationally. But my client insisted on using German when contacting Germans, Austrians and the Swiss, and French with the francophones (she helped me translate my messages).\u003C\u002Fp>\u003Cp>I did as requested, and now we can study the results together. Even if you don't like numbers as much as I do, please bear with me; the ones I've got here won't bite.\u003C\u002Fp>\u003Cp>We contacted more than 400 outbound agencies located in:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Two anglophone countries\u003C\u002Fstrong>: the UK and Ireland.\u003C\u002Fli>\u003Cli>\u003Cstrong>Four countries whose languages we spoke\u003C\u002Fstrong>: Germany, Austria, Switzerland, and France.\u003C\u002Fli>\u003Cli>\u003Cstrong>Four countries\u003C\u002Fstrong> \u003Cstrong>whose languages we didn't speak\u003C\u002Fstrong>: the Netherlands, Belgium (we chose English for both parts of the country), Sweden, and Norway.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Let's dive deeper.\u003C\u002Fp>\u003Ch3 id=\"french-agencies\">French agencies \u003Ca class=\"markdownit-header-anchor\" href=\"#french-agencies\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>My client was adamant: \"French agencies won't respond to English.\" But emailing them in their native language turned out to be a disaster — zero replies! Upon agreement with my client, I switched to English, and recipients started getting back to me. Most declined our invitation to a call, though.\u003C\u002Fp>\u003Cp>At the same time, French agency owners and managers responded well on LinkedIn when approached in their native language. This led me to the conclusion that \u003Cstrong>it's best to approach francophones in this business without intermediaries and in French\u003C\u002Fstrong>.\u003C\u002Fp>\u003Ch3 id=\"german-agencies\">German agencies \u003Ca class=\"markdownit-header-anchor\" href=\"#german-agencies\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>While contacting German-speaking agencies, we didn't change our approach like we did with the French. I emailed them in German, while my client used English on LinkedIn.\u003C\u002Fp>\u003Cblockquote>🎙️ Localization can be powerful indeed. \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fsuceeding-in-switzerland-means-localizing-from-day-one-bridging-the-gap-s02-ep09\">Listen to Clanq's CEO, Christina Hammer\u003C\u002Fa>, speak about localizing this Swiss-German fintech product in four languages from day one.\u003C\u002Fblockquote>\u003Ch3 id=\"channels\">Channels \u003Ca class=\"markdownit-header-anchor\" href=\"#channels\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>Given that we used different languages across email and LinkedIn for most contacts, we should keep in mind that response rates might differ between the two channels.\u003C\u002Fp>\u003C!--kg-card-begin: html-->\u003Ctable style=\"border: medium; border-collapse: collapse;\">\u003Ccolgroup>\u003Ccol width=\"133\">\u003Ccol width=\"254\">\u003Ccol width=\"239\">\u003C\u002Fcolgroup>\u003Ctbody>\u003Ctr style=\"height: 26.25pt;\">\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Countries\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Email response rate, %\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt 0pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">LinkedIn response rate, %\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr style=\"height: 15.75pt;\">\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">The Netherlands\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; background-color: rgb(244, 204, 204); padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">24.62\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; background-color: rgb(217, 234, 211); padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">28.21\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr style=\"height: 15.75pt;\">\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Belgium\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; background-color: rgb(217, 234, 211); padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">21.88\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; background-color: rgb(244, 204, 204); padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">21.06\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr style=\"height: 15.75pt;\">\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Sweden\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; background-color: rgb(244, 204, 204); padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">14.5\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; background-color: rgb(217, 234, 211); padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">25\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr style=\"height: 15.75pt;\">\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Norway\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; background-color: rgb(244, 204, 204); padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">13.05\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; background-color: rgb(217, 234, 211); padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">37.5\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr style=\"height: 15.75pt;\">\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">UK, Ireland\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; background-color: rgb(217, 234, 211); padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">23.81\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; background-color: rgb(244, 204, 204); padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">18.19\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr style=\"height: 15.75pt;\">\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Germany, Austria, Switzerland\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; background-color: rgb(244, 204, 204); padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">13.31\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; background-color: rgb(217, 234, 211); padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">34.94\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr style=\"height: 15.75pt;\">\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">France\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; background-color: rgb(244, 204, 204); padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">8.43\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; background-color: rgb(217, 234, 211); padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">46.27\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr style=\"height: 15.75pt;\">\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">AVERAGE\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; background-color: rgb(244, 204, 204); padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">18.51\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; background-color: rgb(217, 234, 211); padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">27.94\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr style=\"height: 15.75pt;\">\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">AVERAGE ENG\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; background-color: rgb(244, 204, 204); padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">19.57\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; background-color: rgb(217, 234, 211); padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">25.99\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003C!--kg-card-end: html-->\u003Cp>As you can see, we got most responses on LinkedIn. But what about the language used?\u003C\u002Fp>\u003C!--kg-card-begin: html-->\u003Ctable style=\"border: medium; border-collapse: collapse;\">\u003Ccolgroup>\u003Ccol width=\"134\">\u003Ccol width=\"252\">\u003Ccol width=\"239\">\u003C\u002Fcolgroup>\u003Ctbody>\u003Ctr style=\"height: 26.25pt;\">\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Countries\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Response rate in native language, %\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Response rate in lingua franca, %\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr style=\"height: 15.75pt;\">\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">The Netherlands\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">N\u002FA\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">25.97\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr style=\"height: 15.75pt;\">\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Belgium\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">N\u002FA\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">21.57\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr style=\"height: 15.75pt;\">\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Sweden\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">N\u002FA\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">17.21\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr style=\"height: 15.75pt;\">\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Norway\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">N\u002FA\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">23.08\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr style=\"height: 15.75pt;\">\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">UK, Ireland\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">20.94\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">N\u002FA\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr style=\"height: 15.75pt;\">\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Germany, Austria, Switzerland\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; background-color: rgb(244, 204, 204); padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">13.31\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; background-color: rgb(217, 234, 211); padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">34.94\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr style=\"height: 15.75pt;\">\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">France\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; background-color: rgb(217, 234, 211); padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">34.03\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; background-color: rgb(244, 204, 204); padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">9.24\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr style=\"height: 15.75pt;\">\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">AVERAGE\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">22.76\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">22.01\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003C!--kg-card-end: html-->\u003Cp>The overall statistical difference between response rates when contacting agencies in their native tongue versus a lingua franca proved insignificant. But I noticed some curious regional discrepancies:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>🇩🇪 German-speaking agencies prefer to be approached in English\u003C\u002Fstrong> and are more responsive to the lingua franca than all others.\u003C\u002Fli>\u003Cli>🇬🇧 Ironically, \u003Cstrong>anglophones were less responsive to messages in English\u003C\u002Fstrong> than all but Swedes and French.\u003C\u002Fli>\u003Cli>\u003Cstrong>\u003Cstrong>🇫🇷\u003C\u002Fstrong> \u003Cstrong>Unsurprisingly, \u003Cstrong>francophone agencies are least responsive in English\u003C\u002Fstrong> \u003C\u002Fstrong>\u003C\u002Fstrong>but more responsive in their mother tongue than anglophones.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>My impression was that \u003Cstrong>all Western European outbound agencies accept the international language\u003C\u002Fstrong>, and many even prefer it over their native tongue. Only the French disrupt the overall harmonious picture.\u003C\u002Fp>\u003Cblockquote>After contacting 400+ outbound travel agencies located in 10 European countries, we found out that most of them preferred English as a lingua franca – many of them even over their native tongue\u003C\u002Fblockquote>\u003Ch2 id=\"direct-clients-and-dmcs\">🏝️ Direct clients and DMCs \u003Ca class=\"markdownit-header-anchor\" href=\"#direct-clients-and-dmcs\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>Now to the most interesting part. For every outbound agency whose website can be switched to English, there are 3.3 that are only available in their native tongue.\u003C\u002Fp>\u003Cp>It seems the outbound MICE industry doesn't prioritize winning international business, including incoming agencies. \u003Cstrong>Outbound travel agents focus on targeting companies in their home country, and\u003C\u002Fstrong> \u003Cstrong>they do so using their direct clients' language\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>This also explains why your networking efforts with these partners during trade shows haven't paid off. While you chase after appointments with them, they are giving you tough love by pursuing someone else, all within a limited time frame.\u003C\u002Fp>\u003Cp>Meanwhile, \u003Cstrong>DMCs still try to communicate with everyone in English.\u003C\u002Fstrong> As I've developed my appointment-setting services, I've built a sizeable list of DMCs in the Balkans, Greece, Malta, and Japan. Only about 37% of incoming agency websites offer languages other than English or their native tongue.\u003C\u002Fp>\u003Cblockquote>For every outbound agency whose website can be switched to English, there are 3.3 that are only available in their native tongue. Outbound travel agents focus on targeting companies in their home country, and\u003Cstrong> \u003C\u002Fstrong>they do so using their direct clients’ language\u003C\u002Fblockquote>\u003Ch2 id=\"a-reality-check-for-the-status-quo\">⏰ A reality check for the status quo \u003Ca class=\"markdownit-header-anchor\" href=\"#a-reality-check-for-the-status-quo\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>Most travel and MICE businesses seem to have agreed to play by rules set decades ago, where every business's role is clearly defined. But things have changed. People move around. Technology develops. Consumer behavior evolves. Boundaries between countries and industries blur. A shift in thinking and regular reality checks are in order.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F11\u002FAdobeStock_107478501.jpeg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1333\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2024\u002F11\u002FAdobeStock_107478501.jpeg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2024\u002F11\u002FAdobeStock_107478501.jpeg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2024\u002F11\u002FAdobeStock_107478501.jpeg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2024\u002F11\u002FAdobeStock_107478501.jpeg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Cp>Here are a few things that intermediaries are losing their monopoly on right now:\u003C\u002Fp>\u003Ch3 id=\"local-expertise\">Local expertise \u003Ca class=\"markdownit-header-anchor\" href=\"#local-expertise\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>The native knowledge of languages and cultures in your target markets has long been considered an advantage you aren't supposed to have. Migration and the internet are changing that.\u003C\u002Fp>\u003Cp>I live in Bulgaria, a country that has recently seen an influx of expats from all over the world. Customer support centers are among the biggest employers here, hiring native speakers of all languages locally. And I don't think this trend is unique to Bulgaria. With target language speakers on the ground and people connected online like never before, \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fwhy-and-how-to-provide-local-expertise-to-foreign-clients?srsltid=AfmBOop4F1mr-sfImgJN7jb5QkF797sqUBlkvbZSxnCAL8w2FXCnr8DZ\">\u003Cstrong>local expertise is now available globally\u003C\u002Fstrong>\u003C\u002Fa>.\u003C\u002Fp>\u003Ch3 id=\"advanced-technology\">Advanced technology \u003Ca class=\"markdownit-header-anchor\" href=\"#advanced-technology\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>\u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fmythbusters-we-dont-have-the-budget-for-localization?srsltid=AfmBOoq5_DD87UzGdSHfpyNfXklOoGKfcxXJNk_zCfP9ipaXo4c4wOEM\">Localization used to be an expensive toy\u003C\u002Fa>. But so were GPS, air travel, and multimedia guides. 👀\u003C\u002Fp>\u003Cp>Previous generation automated translation tools, although fast, lacked quality. And, programming-wise, creating a version of your website in a different language used to take a lot of effort. As a result, many small and mid-sized businesses have assumed a constraint: \"I can't afford quality localization.\" \u003C\u002Fp>\u003Cp>But things have changed. AI and automation tools \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fsave-time-and-increase-productivity-with-automation-and-ai-in-localization?srsltid=AfmBOoouH6mym4QHfhxj4lR598_4D5J7RvL2tO-ErxwUcfmL9qK3Japw\">have multiplied the results one person can deliver\u003C\u002Fa> over time, reducing costs and speeding up processes. To see how far the technology has advanced, consider the following examples. \u003C\u002Fp>\u003Cp>This page, originally in French (left), has been translated by today's Chrome (right):\u003C\u002Fp>\u003C!--kg-card-begin: html-->\u003Ctable style=\"border: medium; border-collapse: collapse; table-layout: fixed; width: 468pt;\">\u003Ccolgroup>\u003Ccol>\u003Ccol>\u003C\u002Fcolgroup>\u003Ctbody>\u003Ctr style=\"height: 0pt;\">\u003Ctd style=\"border-width: 1pt; border-style: solid; border-color: rgb(255, 255, 255); vertical-align: top; padding: 5pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"border: medium; display: inline-block; overflow: hidden; width: 298px; height: 227px;\">\u003Cimg src=\"https:\u002F\u002Flh7-rt.googleusercontent.com\u002Fdocsz\u002FAD_4nXfGRaMASre2vu86OCEvVwh_-VQHhnHwHkbaExG15_VZWcU5aHzh45t5PoFobx7KTnNv3cgCZ9P63QTQQy9H0Zr3WDhkevN2HOA4VFw2LWPbJjPVSiU3lzIzFXS002FGJ0zWeV-tkA?key=7WWyQOuW0BkZIDxIeGeeQHXN\" width=\"298\" height=\"227\" style=\"margin-left: 0px; margin-top: 0px;\">\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 1pt; border-style: solid; border-color: rgb(255, 255, 255); vertical-align: top; padding: 5pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"border: medium; display: inline-block; overflow: hidden; width: 298px; height: 227px;\">\u003Cimg src=\"https:\u002F\u002Flh7-rt.googleusercontent.com\u002Fdocsz\u002FAD_4nXdV00hhASUEZ8oyYN2ioRWGNcHTK97EKgg1AgxYfFlO8Zk_bodojW4060TdiJktq8ooTaqvd1ekF52rXSEQXudt3DWGP2EnOhmX5UkwxqEDi0jkHRCBtt-YSVC0LXBYkfiSgSzP4bjwW9bSTooPbf6oL2js?key=7WWyQOuW0BkZIDxIeGeeQHXN\" width=\"298\" height=\"252.8511061759739\" style=\"margin-left: 0px; margin-top: 0px;\">\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003C!--kg-card-end: html-->\u003Cp>Here's how the latest ChatGPT-4 would translate the screenshot in French:\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Flh7-rt.googleusercontent.com\u002Fdocsz\u002FAD_4nXcJ6pvY96n-o8FUwtpnMAL7LY3u37TDECE2ZFmZwLWRzKmHtY-zYt6FMQBwUcllONyBHMu8rtez8B9tv6znR9U8TH9p7VhgCAc7ZLrosrLZhLMN4P4Fwu5g5rwRZwy2V0jJIt-r7xZMeOMH6qVfltDRjSwO?key=7WWyQOuW0BkZIDxIeGeeQHXN\" class=\"kg-image\" alt loading=\"lazy\">\u003C\u002Ffigure>\u003Cp>AI can translate simple pieces like this page's title better than previous-generation automated tools. More nuanced content, like the body copy in this example, will require a native speaker's input, but a human translator \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fhow-to-use-chatgpt-to-your-advantage-in-translation-with-examples-gpt-series-1\">can move mountains\u003C\u002Fa> with today's technology.\u003C\u002Fp>\u003Cp>Perhaps more importantly, advanced software and talent is no longer exclusively available to third-party startups powered by VC money. Services like Localazy have extended localization in the MICE sector to small and mid-sized businesses, allowing a healthy return on investment.\u003C\u002Fp>\u003Cblockquote>🦾  Interested in using AI in your favor for localization? Explore further AI reads \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ftags\u002Fai?srsltid=AfmBOoon9rkn1zqP7oYtxH7sIo8utD377q3ba52PwlLropGLfDVa7wHO\">here\u003C\u002Fa>\u003C\u002Fblockquote>\u003Ch2 id=\"why-question-the-old-ways\">👀 Why question the old ways?  \u003Ca class=\"markdownit-header-anchor\" href=\"#why-question-the-old-ways\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>You're used to working with your partners. And if it works, why change it?\u003C\u002Fp>\u003Cp>I talked with a few incoming agencies, many of whom mentioned their frustration with \u003Cstrong>the excess of middlemen in the business chain\u003C\u002Fstrong>. Some reasons for their frustration are as old as the hills, while others stem from recent MICE industry trends that surfaced in 2024. Let's take a closer look.\u003C\u002Fp>\u003Ch3 id=\"patch-holes-in-your-sales-pipeline\">Patch holes in your sales pipeline \u003Ca class=\"markdownit-header-anchor\" href=\"#patch-holes-in-your-sales-pipeline\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>Let's do simple math. If you manage $1 million in annual bookings and typically pay 20% in commissions to intermediaries, that's $200,000 annually. By securing even 50% of bookings directly, you could save $100,000.\u003C\u002Fp>\u003Ch3 id=\"regain-control-over-pricing\">Regain control over pricing \u003Ca class=\"markdownit-header-anchor\" href=\"#regain-control-over-pricing\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>When doing business directly, you have greater control over your pricing and the strategies you use to attract MICE tourism.\u003C\u002Fp>\u003Ch3 id=\"address-transparency-demands\">Address transparency demands \u003Ca class=\"markdownit-header-anchor\" href=\"#address-transparency-demands\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>MICE clients increasingly \u003Ca href=\"https:\u002F\u002Fskift.com\u002F2024\u002F08\u002F22\u002Fhotel-chains-bet-on-new-ways-of-selling-to-corporate-travelers\u002F\">demand\u003C\u002Fa> more transparency and control over their spending. Your partners may or may not be interested in addressing this growing need.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F11\u002FAdobeStock_813592353.jpeg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1380\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2024\u002F11\u002FAdobeStock_813592353.jpeg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2024\u002F11\u002FAdobeStock_813592353.jpeg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2024\u002F11\u002FAdobeStock_813592353.jpeg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2024\u002F11\u002FAdobeStock_813592353.jpeg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch3 id=\"face-the-growing-oligopoly\">Face the growing oligopoly \u003Ca class=\"markdownit-header-anchor\" href=\"#face-the-growing-oligopoly\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>While the travel sector sticks to its old ways, aggregators are \u003Ca href=\"https:\u002F\u002Finfo.skift.com\u002Fhubfs\u002FSkift-Megatrends-2025.pdf\">changing the rules\u003C\u002Fa>. The Amazons, Googles, and Alibabas of this world are stealing your customers with new offers addressing their evolving needs. To keep up, you need to innovate, and if your partner doesn't acknowledge that, you might be better off alone.\u003C\u002Fp>\u003Ch3 id=\"rise-above-mediocrity\">Rise above mediocrity \u003Ca class=\"markdownit-header-anchor\" href=\"#rise-above-mediocrity\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>Industry experts \u003Ca href=\"https:\u002F\u002Finfo.skift.com\u002Fhubfs\u002FSkift-Megatrends-2025.pdf\">recognize\u003C\u002Fa> that service quality plummeted during the COVID crisis and continues to fall short. 📉 If your partner has grown complacent, you might serve your clients better directly without changing much of what you're already doing.\u003C\u002Fp>\u003Ch3 id=\"seize-the-growing-trend\">Seize the growing trend \u003Ca class=\"markdownit-header-anchor\" href=\"#seize-the-growing-trend\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>Work from home is here to stay. To maintain the spirit of remote teams, businesses \u003Ca href=\"https:\u002F\u002Fwww.phocuswire.com\u002Fschubert-lou-trip-com-group\">host\u003C\u002Fa> bigger and more frequent team retreats, \u003Cem>workations,\u003C\u002Fem> and reward trips.\u003C\u002Fp>\u003Cp>These clients don't like sorting things out themselves, which is good for your local partners who have connections and speak the language. But do these partners acknowledge the growing importance of MICE tourism? If not, you may want to take the helm and steer your boat toward the current.\u003C\u002Fp>\u003Cblockquote>According to industry experts, service quality plummeted during the COVID crisis and continues to fall short. This, coupled with a lack of control over pricing and transparency, is one of the reasons why travel businesses catering to MICE clients might consider getting rid of middlemen\u003C\u002Fblockquote>\u003Ch3 id=\"take-charge-of-your-marketing\">Take charge of your marketing \u003Ca class=\"markdownit-header-anchor\" href=\"#take-charge-of-your-marketing\">🔗\u003C\u002Fa>\u003C\u002Fh3>\u003Cp>Do you think you can present your destination and services more attractively than your partners do? If so,\u003Cstrong> language could be the last barrier keeping you from reaching your direct clients — and one that's easy to overcome\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>These are just a few reasons why you might want to part ways with at least some of your partners. You know which apply to you, which don't, and which are not on this list.\u003C\u002Fp>\u003Ch2 id=\"the-first-touch-point-your-website\">💻 The first touch point: your website \u003Ca class=\"markdownit-header-anchor\" href=\"#the-first-touch-point-your-website\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>Travel agency managers like to say that website content doesn't matter in B2B because of how decisions are made. Do they mean a decision-maker wouldn't go to a website and book a custom program with a click of a button? If so, it makes sense. This happens, but so rarely that you can't build a reliable marketing strategy upon such a scenario. But things may look different from another angle.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F11\u002FAdobeStock_552556704.jpeg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1334\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2024\u002F11\u002FAdobeStock_552556704.jpeg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2024\u002F11\u002FAdobeStock_552556704.jpeg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2024\u002F11\u002FAdobeStock_552556704.jpeg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2024\u002F11\u002FAdobeStock_552556704.jpeg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Cp>In B2B, a sales cycle includes multiple interactions, and your website provides one of the early touchpoints. Consider this: many outbound agencies I contacted asked me for information about my client first. They expected a slide deck or a dedicated page on my client's website — a landing page focused on MICE.\u003C\u002Fp>\u003Cp>A B2B landing page aims to \u003Cstrong>inform readers and inspire them to reach out for more information.\u003C\u002Fstrong> If it does so successfully, the all-important first touch happens. And language plays a huge role in reducing friction toward the next stage of the relationship. \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjannik-abraham\u002F\">Jannik Abraham\u003C\u002Fa>, the Managing Director of vacation rental service \u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.smoobu.com\u002Fes\u002F\">Smoobu\u003C\u002Fa>\u003C\u002Fstrong>, puts it best:\u003C\u002Fp>\u003Cblockquote>\u003Cem>“Whatever you can do to eliminate friction for your customers is worthwhile and critical to delivering a solid customer experience. So, being multilingual is a must in the travel industry, regardless of whether you’re offering a service to a host or a guest.”\u003C\u002Fem>\u003C\u002Fblockquote>\u003Cp>That said, the first touch isn't likely to immediately lead to a sale. But it will start a conversation that might generate multiple sales in the future. This is the idea that inspired creating your own website in English in the first place.\u003C\u002Fp>\u003Cblockquote>\u003Cem>💻 \u003C\u002Fem>Related read: \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fhow-to-localize-translate-website-in-three-steps-localazy\">How to localize & translate your website in three steps with Localazy?\u003C\u002Fa>\u003C\u002Fblockquote>\u003Ch2 id=\"boost-direct-business-through-localization\">📈 Boost direct business through localization \u003Ca class=\"markdownit-header-anchor\" href=\"#boost-direct-business-through-localization\">🔗\u003C\u002Fa>\u003C\u002Fh2>\u003Cp>Let's paint an ideal picture. Say your sales team speaks multiple languages, and you work with a guide on the ground for every language widely spoken by guests of your destination. \u003Cstrong>In this case, you have no excuse to not work with clients directly\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>As your website provides the first touchpoint, you need content that engages the intended reader. And if the reader is a decision-maker in your direct client company, the content should be in their native language. Odds are that you will find native-speaking translators for that language with Localazy. Its localization experts are backed by the latest technology, which multiplies their efforts like an exoskeleton. You can read more about Localazy's translation services \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fguide-localazy-translation-services\">here\u003C\u002Fa>, or book a no-obligation demo call \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fbook-demo\">here\u003C\u002Fa>.\u003C\u002Fp>",{"id":1721,"status":8,"created_on":1921,"modified_on":1922,"icon":1923,"header":1924,"description":1925,"button_label":1926,"link":1927},"2024-11-25T17:03:55.000Z","2024-11-25T17:06:54.000Z","control","Soar the skies as a travel business ✈️","Willing to reach an international audience of adventurers? Whether you're a startup, a hospitality provider or an agency, we've got the tools to help you become multilingual.","Try Localazy","for\u002Ftourism",{"slug":1866,"id":1859,"uuid":1929,"title":1865,"html":1930,"comment_id":1859,"feature_image":1869,"featured":17,"visibility":1931,"email_recipient_filter":1932,"created_at":1933,"updated_at":1867,"published_at":1868,"custom_excerpt":1918,"codeinjection_head":7,"codeinjection_foot":7,"custom_template":7,"canonical_url":7,"authors":1934,"tags":1940,"primary_author":1976,"primary_tag":1977,"url":1978,"excerpt":1918,"reading_time":456,"access":17,"send_email_when_published":15,"og_image":7,"og_title":7,"og_description":7,"twitter_image":7,"twitter_title":7,"twitter_description":7,"meta_title":7,"meta_description":7,"email_subject":7,"frontmatter":7,"dictionary":1881,"cta":1920,"plainTags":1870},"68a28d05-6989-4523-a971-580945682aa7","\u003Cp>Travel, and \u003Ca href=\"https:\u002F\u002Fhospitalityinsights.ehl.edu\u002Fwhat-is-mice\">MICE tourism\u003C\u002Fa> (Meetings, incentives, conferences, and exhibitions) specifically, thrives on partnerships. If you're in this sector, you likely collaborate with several sales and marketing partners. But would I be wrong to say you'd prefer to do business directly?\u003C\u002Fp>\u003Cp>Let's say you are \u003Ca href=\"https:\u002F\u002Fwww.tourwriter.com\u002Fdmos-vs-dmcs\u002F\">a destination management company (DMC)\u003C\u002Fa>, for example. You value outbound agencies' input as local market experts, \u003Cstrong>an expertise that largely comes from speaking their home country's language\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>According to \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjirisykora83\u002F\">Jiří Sýkora\u003C\u002Fa>, CEO of the flight ticket search engine \u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.flightics.com\u002Fes\u002F\">Flightics\u003C\u002Fa>\u003C\u002Fstrong>, the demand for travel services available in native languages is growing. \"In recent years, we have observed a trend where even people who are not confident in using English are traveling independently without traditional travel agencies,\" Jiří says.\u003C\u002Fp>\u003Cp>I'm inviting you on a quest to discover whether local expertise still matters in our increasingly globalized world. 🔭 And if so, we will find out whether local travel advisors' monopoly on linguistic and cultural expertise remains unchallenged.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F11\u002Fbusinesspeople-standing-escalator-with-luggage_107420-95921-1.jpg\" class=\"kg-image\" alt loading=\"lazy\" width=\"900\" height=\"600\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2024\u002F11\u002Fbusinesspeople-standing-escalator-with-luggage_107420-95921-1.jpg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F11\u002Fbusinesspeople-standing-escalator-with-luggage_107420-95921-1.jpg 900w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch2 id=\"%F0%9F%91%9F-how-it-all-started\">👟 How it all started\u003C\u002Fh2>\u003Cp>This story began in 2023. My long-time copywriting client, a company operating several DMCs, asked me to help develop new relationships for their inbound agency in Cyprus. \"Mick, you possess solid persuasive writing skills in English and German,\" the agency's co-founder and MICE director told me. \"Why don't you help us set appointments for online presentations with MICE agencies in Western Europe via email and LinkedIn?\"\u003C\u002Fp>\u003Cp>It sounded like a new challenge with measurable results I could showcase later, so I leaped at the opportunity. During the 13 months that followed, I learned a lot about MICE marketing and, more specifically, the role of language.\u003C\u002Fp>\u003Ch2 id=\"%E2%9C%88%EF%B8%8F-outbound-agencies-lingua-franca-vs-native-languages\">✈️ Outbound agencies: lingua franca vs. native languages\u003C\u002Fh2>\u003Cp>\u003Cstrong>Initially, I was sure English would suffice as a first-touch language\u003C\u002Fstrong> because we were reaching out to agencies that work internationally. But my client insisted on using German when contacting Germans, Austrians and the Swiss, and French with the francophones (she helped me translate my messages).\u003C\u002Fp>\u003Cp>I did as requested, and now we can study the results together. Even if you don't like numbers as much as I do, please bear with me; the ones I've got here won't bite.\u003C\u002Fp>\u003Cp>We contacted more than 400 outbound agencies located in:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Two anglophone countries\u003C\u002Fstrong>: the UK and Ireland.\u003C\u002Fli>\u003Cli>\u003Cstrong>Four countries whose languages we spoke\u003C\u002Fstrong>: Germany, Austria, Switzerland, and France.\u003C\u002Fli>\u003Cli>\u003Cstrong>Four countries\u003C\u002Fstrong> \u003Cstrong>whose languages we didn't speak\u003C\u002Fstrong>: the Netherlands, Belgium (we chose English for both parts of the country), Sweden, and Norway.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Let's dive deeper.\u003C\u002Fp>\u003Ch3 id=\"french-agencies\">French agencies\u003C\u002Fh3>\u003Cp>My client was adamant: \"French agencies won't respond to English.\" But emailing them in their native language turned out to be a disaster — zero replies! Upon agreement with my client, I switched to English, and recipients started getting back to me. Most declined our invitation to a call, though.\u003C\u002Fp>\u003Cp>At the same time, French agency owners and managers responded well on LinkedIn when approached in their native language. This led me to the conclusion that \u003Cstrong>it's best to approach francophones in this business without intermediaries and in French\u003C\u002Fstrong>.\u003C\u002Fp>\u003Ch3 id=\"german-agencies\">German agencies\u003C\u002Fh3>\u003Cp>While contacting German-speaking agencies, we didn't change our approach like we did with the French. I emailed them in German, while my client used English on LinkedIn.\u003C\u002Fp>\u003Cblockquote>🎙️ Localization can be powerful indeed. \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fsuceeding-in-switzerland-means-localizing-from-day-one-bridging-the-gap-s02-ep09\">Listen to Clanq's CEO, Christina Hammer\u003C\u002Fa>, speak about localizing this Swiss-German fintech product in four languages from day one.\u003C\u002Fblockquote>\u003Ch3 id=\"channels\">Channels\u003C\u002Fh3>\u003Cp>Given that we used different languages across email and LinkedIn for most contacts, we should keep in mind that response rates might differ between the two channels.\u003C\u002Fp>\u003C!--kg-card-begin: html-->\u003Ctable style=\"border: medium; border-collapse: collapse;\">\u003Ccolgroup>\u003Ccol width=\"133\">\u003Ccol width=\"254\">\u003Ccol width=\"239\">\u003C\u002Fcolgroup>\u003Ctbody>\u003Ctr style=\"height: 26.25pt;\">\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Countries\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Email response rate, %\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt 0pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">LinkedIn response rate, %\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr style=\"height: 15.75pt;\">\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">The Netherlands\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; background-color: rgb(244, 204, 204); padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">24.62\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; background-color: rgb(217, 234, 211); padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">28.21\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr style=\"height: 15.75pt;\">\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Belgium\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; background-color: rgb(217, 234, 211); padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">21.88\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; background-color: rgb(244, 204, 204); padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">21.06\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr style=\"height: 15.75pt;\">\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Sweden\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; background-color: rgb(244, 204, 204); padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">14.5\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; background-color: rgb(217, 234, 211); padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">25\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr style=\"height: 15.75pt;\">\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Norway\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; background-color: rgb(244, 204, 204); padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">13.05\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; background-color: rgb(217, 234, 211); padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">37.5\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr style=\"height: 15.75pt;\">\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">UK, Ireland\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; background-color: rgb(217, 234, 211); padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">23.81\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; background-color: rgb(244, 204, 204); padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">18.19\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr style=\"height: 15.75pt;\">\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Germany, Austria, Switzerland\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; background-color: rgb(244, 204, 204); padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">13.31\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; background-color: rgb(217, 234, 211); padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">34.94\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr style=\"height: 15.75pt;\">\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">France\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; background-color: rgb(244, 204, 204); padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">8.43\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; background-color: rgb(217, 234, 211); padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">46.27\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr style=\"height: 15.75pt;\">\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">AVERAGE\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; background-color: rgb(244, 204, 204); padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">18.51\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; background-color: rgb(217, 234, 211); padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">27.94\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr style=\"height: 15.75pt;\">\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">AVERAGE ENG\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; background-color: rgb(244, 204, 204); padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">19.57\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; background-color: rgb(217, 234, 211); padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">25.99\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003C!--kg-card-end: html-->\u003Cp>As you can see, we got most responses on LinkedIn. But what about the language used?\u003C\u002Fp>\u003C!--kg-card-begin: html-->\u003Ctable style=\"border: medium; border-collapse: collapse;\">\u003Ccolgroup>\u003Ccol width=\"134\">\u003Ccol width=\"252\">\u003Ccol width=\"239\">\u003C\u002Fcolgroup>\u003Ctbody>\u003Ctr style=\"height: 26.25pt;\">\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Countries\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Response rate in native language, %\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Response rate in lingua franca, %\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr style=\"height: 15.75pt;\">\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">The Netherlands\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">N\u002FA\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">25.97\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr style=\"height: 15.75pt;\">\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Belgium\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">N\u002FA\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">21.57\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr style=\"height: 15.75pt;\">\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Sweden\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">N\u002FA\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">17.21\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr style=\"height: 15.75pt;\">\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Norway\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">N\u002FA\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">23.08\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr style=\"height: 15.75pt;\">\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">UK, Ireland\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">20.94\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">N\u002FA\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr style=\"height: 15.75pt;\">\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Germany, Austria, Switzerland\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; background-color: rgb(244, 204, 204); padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">13.31\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; background-color: rgb(217, 234, 211); padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">34.94\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr style=\"height: 15.75pt;\">\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">France\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; background-color: rgb(217, 234, 211); padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">34.03\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; background-color: rgb(244, 204, 204); padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">9.24\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr style=\"height: 15.75pt;\">\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">AVERAGE\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">22.76\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 0.75pt; border-style: solid; border-color: rgb(0, 0, 0); vertical-align: bottom; padding: 2pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.38; text-align: right; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">22.01\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003C!--kg-card-end: html-->\u003Cp>The overall statistical difference between response rates when contacting agencies in their native tongue versus a lingua franca proved insignificant. But I noticed some curious regional discrepancies:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>🇩🇪 German-speaking agencies prefer to be approached in English\u003C\u002Fstrong> and are more responsive to the lingua franca than all others.\u003C\u002Fli>\u003Cli>🇬🇧 Ironically, \u003Cstrong>anglophones were less responsive to messages in English\u003C\u002Fstrong> than all but Swedes and French.\u003C\u002Fli>\u003Cli>\u003Cstrong>\u003Cstrong>🇫🇷\u003C\u002Fstrong> \u003Cstrong>Unsurprisingly, \u003Cstrong>francophone agencies are least responsive in English\u003C\u002Fstrong> \u003C\u002Fstrong>\u003C\u002Fstrong>but more responsive in their mother tongue than anglophones.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>My impression was that \u003Cstrong>all Western European outbound agencies accept the international language\u003C\u002Fstrong>, and many even prefer it over their native tongue. Only the French disrupt the overall harmonious picture.\u003C\u002Fp>\u003Cblockquote>After contacting 400+ outbound travel agencies located in 10 European countries, we found out that most of them preferred English as a lingua franca – many of them even over their native tongue\u003C\u002Fblockquote>\u003Ch2 id=\"%F0%9F%8F%9D%EF%B8%8F-direct-clients-and-dmcs\">🏝️ Direct clients and DMCs\u003C\u002Fh2>\u003Cp>Now to the most interesting part. For every outbound agency whose website can be switched to English, there are 3.3 that are only available in their native tongue.\u003C\u002Fp>\u003Cp>It seems the outbound MICE industry doesn't prioritize winning international business, including incoming agencies. \u003Cstrong>Outbound travel agents focus on targeting companies in their home country, and\u003C\u002Fstrong> \u003Cstrong>they do so using their direct clients' language\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>This also explains why your networking efforts with these partners during trade shows haven't paid off. While you chase after appointments with them, they are giving you tough love by pursuing someone else, all within a limited time frame.\u003C\u002Fp>\u003Cp>Meanwhile, \u003Cstrong>DMCs still try to communicate with everyone in English.\u003C\u002Fstrong> As I've developed my appointment-setting services, I've built a sizeable list of DMCs in the Balkans, Greece, Malta, and Japan. Only about 37% of incoming agency websites offer languages other than English or their native tongue.\u003C\u002Fp>\u003Cblockquote>For every outbound agency whose website can be switched to English, there are 3.3 that are only available in their native tongue. Outbound travel agents focus on targeting companies in their home country, and\u003Cstrong> \u003C\u002Fstrong>they do so using their direct clients’ language\u003C\u002Fblockquote>\u003Ch2 id=\"%E2%8F%B0-a-reality-check-for-the-status-quo\">⏰ A reality check for the status quo\u003C\u002Fh2>\u003Cp>Most travel and MICE businesses seem to have agreed to play by rules set decades ago, where every business's role is clearly defined. But things have changed. People move around. Technology develops. Consumer behavior evolves. Boundaries between countries and industries blur. A shift in thinking and regular reality checks are in order.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F11\u002FAdobeStock_107478501.jpeg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1333\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2024\u002F11\u002FAdobeStock_107478501.jpeg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2024\u002F11\u002FAdobeStock_107478501.jpeg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2024\u002F11\u002FAdobeStock_107478501.jpeg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2024\u002F11\u002FAdobeStock_107478501.jpeg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Cp>Here are a few things that intermediaries are losing their monopoly on right now:\u003C\u002Fp>\u003Ch3 id=\"local-expertise\">Local expertise\u003C\u002Fh3>\u003Cp>The native knowledge of languages and cultures in your target markets has long been considered an advantage you aren't supposed to have. Migration and the internet are changing that.\u003C\u002Fp>\u003Cp>I live in Bulgaria, a country that has recently seen an influx of expats from all over the world. Customer support centers are among the biggest employers here, hiring native speakers of all languages locally. And I don't think this trend is unique to Bulgaria. With target language speakers on the ground and people connected online like never before, \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fwhy-and-how-to-provide-local-expertise-to-foreign-clients?srsltid=AfmBOop4F1mr-sfImgJN7jb5QkF797sqUBlkvbZSxnCAL8w2FXCnr8DZ\">\u003Cstrong>local expertise is now available globally\u003C\u002Fstrong>\u003C\u002Fa>.\u003C\u002Fp>\u003Ch3 id=\"advanced-technology\">Advanced technology\u003C\u002Fh3>\u003Cp>\u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fmythbusters-we-dont-have-the-budget-for-localization?srsltid=AfmBOoq5_DD87UzGdSHfpyNfXklOoGKfcxXJNk_zCfP9ipaXo4c4wOEM\">Localization used to be an expensive toy\u003C\u002Fa>. But so were GPS, air travel, and multimedia guides. 👀\u003C\u002Fp>\u003Cp>Previous generation automated translation tools, although fast, lacked quality. And, programming-wise, creating a version of your website in a different language used to take a lot of effort. As a result, many small and mid-sized businesses have assumed a constraint: \"I can't afford quality localization.\" \u003C\u002Fp>\u003Cp>But things have changed. AI and automation tools \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fsave-time-and-increase-productivity-with-automation-and-ai-in-localization?srsltid=AfmBOoouH6mym4QHfhxj4lR598_4D5J7RvL2tO-ErxwUcfmL9qK3Japw\">have multiplied the results one person can deliver\u003C\u002Fa> over time, reducing costs and speeding up processes. To see how far the technology has advanced, consider the following examples. \u003C\u002Fp>\u003Cp>This page, originally in French (left), has been translated by today's Chrome (right):\u003C\u002Fp>\u003C!--kg-card-begin: html-->\u003Ctable style=\"border: medium; border-collapse: collapse; table-layout: fixed; width: 468pt;\">\u003Ccolgroup>\u003Ccol>\u003Ccol>\u003C\u002Fcolgroup>\u003Ctbody>\u003Ctr style=\"height: 0pt;\">\u003Ctd style=\"border-width: 1pt; border-style: solid; border-color: rgb(255, 255, 255); vertical-align: top; padding: 5pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"border: medium; display: inline-block; overflow: hidden; width: 298px; height: 227px;\">\u003Cimg src=\"https:\u002F\u002Flh7-rt.googleusercontent.com\u002Fdocsz\u002FAD_4nXfGRaMASre2vu86OCEvVwh_-VQHhnHwHkbaExG15_VZWcU5aHzh45t5PoFobx7KTnNv3cgCZ9P63QTQQy9H0Zr3WDhkevN2HOA4VFw2LWPbJjPVSiU3lzIzFXS002FGJ0zWeV-tkA?key=7WWyQOuW0BkZIDxIeGeeQHXN\" width=\"298\" height=\"227\" style=\"margin-left: 0px; margin-top: 0px;\">\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003Ctd style=\"border-width: 1pt; border-style: solid; border-color: rgb(255, 255, 255); vertical-align: top; padding: 5pt; overflow: hidden; overflow-wrap: break-word;\">\u003Cp dir=\"ltr\" style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"border: medium; display: inline-block; overflow: hidden; width: 298px; height: 227px;\">\u003Cimg src=\"https:\u002F\u002Flh7-rt.googleusercontent.com\u002Fdocsz\u002FAD_4nXdV00hhASUEZ8oyYN2ioRWGNcHTK97EKgg1AgxYfFlO8Zk_bodojW4060TdiJktq8ooTaqvd1ekF52rXSEQXudt3DWGP2EnOhmX5UkwxqEDi0jkHRCBtt-YSVC0LXBYkfiSgSzP4bjwW9bSTooPbf6oL2js?key=7WWyQOuW0BkZIDxIeGeeQHXN\" width=\"298\" height=\"252.8511061759739\" style=\"margin-left: 0px; margin-top: 0px;\">\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003C!--kg-card-end: html-->\u003Cp>Here's how the latest ChatGPT-4 would translate the screenshot in French:\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Flh7-rt.googleusercontent.com\u002Fdocsz\u002FAD_4nXcJ6pvY96n-o8FUwtpnMAL7LY3u37TDECE2ZFmZwLWRzKmHtY-zYt6FMQBwUcllONyBHMu8rtez8B9tv6znR9U8TH9p7VhgCAc7ZLrosrLZhLMN4P4Fwu5g5rwRZwy2V0jJIt-r7xZMeOMH6qVfltDRjSwO?key=7WWyQOuW0BkZIDxIeGeeQHXN\" class=\"kg-image\" alt loading=\"lazy\">\u003C\u002Ffigure>\u003Cp>AI can translate simple pieces like this page's title better than previous-generation automated tools. More nuanced content, like the body copy in this example, will require a native speaker's input, but a human translator \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fhow-to-use-chatgpt-to-your-advantage-in-translation-with-examples-gpt-series-1\">can move mountains\u003C\u002Fa> with today's technology.\u003C\u002Fp>\u003Cp>Perhaps more importantly, advanced software and talent is no longer exclusively available to third-party startups powered by VC money. Services like Localazy have extended localization in the MICE sector to small and mid-sized businesses, allowing a healthy return on investment.\u003C\u002Fp>\u003Cblockquote>🦾  Interested in using AI in your favor for localization? Explore further AI reads \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Ftags\u002Fai?srsltid=AfmBOoon9rkn1zqP7oYtxH7sIo8utD377q3ba52PwlLropGLfDVa7wHO\">here\u003C\u002Fa>\u003C\u002Fblockquote>\u003Ch2 id=\"%F0%9F%91%80-why-question-the-old-ways\">👀 Why question the old ways? \u003C\u002Fh2>\u003Cp>You're used to working with your partners. And if it works, why change it?\u003C\u002Fp>\u003Cp>I talked with a few incoming agencies, many of whom mentioned their frustration with \u003Cstrong>the excess of middlemen in the business chain\u003C\u002Fstrong>. Some reasons for their frustration are as old as the hills, while others stem from recent MICE industry trends that surfaced in 2024. Let's take a closer look.\u003C\u002Fp>\u003Ch3 id=\"patch-holes-in-your-sales-pipeline\">Patch holes in your sales pipeline\u003C\u002Fh3>\u003Cp>Let's do simple math. If you manage $1 million in annual bookings and typically pay 20% in commissions to intermediaries, that's $200,000 annually. By securing even 50% of bookings directly, you could save $100,000.\u003C\u002Fp>\u003Ch3 id=\"regain-control-over-pricing\">Regain control over pricing\u003C\u002Fh3>\u003Cp>When doing business directly, you have greater control over your pricing and the strategies you use to attract MICE tourism.\u003C\u002Fp>\u003Ch3 id=\"address-transparency-demands\">Address transparency demands\u003C\u002Fh3>\u003Cp>MICE clients increasingly \u003Ca href=\"https:\u002F\u002Fskift.com\u002F2024\u002F08\u002F22\u002Fhotel-chains-bet-on-new-ways-of-selling-to-corporate-travelers\u002F\">demand\u003C\u002Fa> more transparency and control over their spending. Your partners may or may not be interested in addressing this growing need.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F11\u002FAdobeStock_813592353.jpeg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1380\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2024\u002F11\u002FAdobeStock_813592353.jpeg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2024\u002F11\u002FAdobeStock_813592353.jpeg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2024\u002F11\u002FAdobeStock_813592353.jpeg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2024\u002F11\u002FAdobeStock_813592353.jpeg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Ch3 id=\"face-the-growing-oligopoly\">Face the growing oligopoly\u003C\u002Fh3>\u003Cp>While the travel sector sticks to its old ways, aggregators are \u003Ca href=\"https:\u002F\u002Finfo.skift.com\u002Fhubfs\u002FSkift-Megatrends-2025.pdf\">changing the rules\u003C\u002Fa>. The Amazons, Googles, and Alibabas of this world are stealing your customers with new offers addressing their evolving needs. To keep up, you need to innovate, and if your partner doesn't acknowledge that, you might be better off alone.\u003C\u002Fp>\u003Ch3 id=\"rise-above-mediocrity\">Rise above mediocrity\u003C\u002Fh3>\u003Cp>Industry experts \u003Ca href=\"https:\u002F\u002Finfo.skift.com\u002Fhubfs\u002FSkift-Megatrends-2025.pdf\">recognize\u003C\u002Fa> that service quality plummeted during the COVID crisis and continues to fall short. 📉 If your partner has grown complacent, you might serve your clients better directly without changing much of what you're already doing.\u003C\u002Fp>\u003Ch3 id=\"seize-the-growing-trend\">Seize the growing trend\u003C\u002Fh3>\u003Cp>Work from home is here to stay. To maintain the spirit of remote teams, businesses \u003Ca href=\"https:\u002F\u002Fwww.phocuswire.com\u002Fschubert-lou-trip-com-group\">host\u003C\u002Fa> bigger and more frequent team retreats, \u003Cem>workations,\u003C\u002Fem> and reward trips.\u003C\u002Fp>\u003Cp>These clients don't like sorting things out themselves, which is good for your local partners who have connections and speak the language. But do these partners acknowledge the growing importance of MICE tourism? If not, you may want to take the helm and steer your boat toward the current.\u003C\u002Fp>\u003Cblockquote>According to industry experts, service quality plummeted during the COVID crisis and continues to fall short. This, coupled with a lack of control over pricing and transparency, is one of the reasons why travel businesses catering to MICE clients might consider getting rid of middlemen\u003C\u002Fblockquote>\u003Ch3 id=\"take-charge-of-your-marketing\">Take charge of your marketing\u003C\u002Fh3>\u003Cp>Do you think you can present your destination and services more attractively than your partners do? If so,\u003Cstrong> language could be the last barrier keeping you from reaching your direct clients — and one that's easy to overcome\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>These are just a few reasons why you might want to part ways with at least some of your partners. You know which apply to you, which don't, and which are not on this list.\u003C\u002Fp>\u003Ch2 id=\"%F0%9F%92%BB-the-first-touch-point-your-website\">💻 The first touch point: your website\u003C\u002Fh2>\u003Cp>Travel agency managers like to say that website content doesn't matter in B2B because of how decisions are made. Do they mean a decision-maker wouldn't go to a website and book a custom program with a click of a button? If so, it makes sense. This happens, but so rarely that you can't build a reliable marketing strategy upon such a scenario. But things may look different from another angle.\u003C\u002Fp>\u003Cfigure class=\"kg-card kg-image-card\">\u003Cimg src=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002F2024\u002F11\u002FAdobeStock_552556704.jpeg\" class=\"kg-image\" alt loading=\"lazy\" width=\"2000\" height=\"1334\" srcset=\"https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw600\u002F2024\u002F11\u002FAdobeStock_552556704.jpeg 600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1000\u002F2024\u002F11\u002FAdobeStock_552556704.jpeg 1000w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw1600\u002F2024\u002F11\u002FAdobeStock_552556704.jpeg 1600w, https:\u002F\u002Fghost.localazy.com\u002Fcontent\u002Fimages\u002Fsize\u002Fw2400\u002F2024\u002F11\u002FAdobeStock_552556704.jpeg 2400w\" sizes=\"(min-width: 720px) 720px\">\u003C\u002Ffigure>\u003Cp>In B2B, a sales cycle includes multiple interactions, and your website provides one of the early touchpoints. Consider this: many outbound agencies I contacted asked me for information about my client first. They expected a slide deck or a dedicated page on my client's website — a landing page focused on MICE.\u003C\u002Fp>\u003Cp>A B2B landing page aims to \u003Cstrong>inform readers and inspire them to reach out for more information.\u003C\u002Fstrong> If it does so successfully, the all-important first touch happens. And language plays a huge role in reducing friction toward the next stage of the relationship. \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjannik-abraham\u002F\">Jannik Abraham\u003C\u002Fa>, the Managing Director of vacation rental service \u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.smoobu.com\u002Fes\u002F\">Smoobu\u003C\u002Fa>\u003C\u002Fstrong>, puts it best:\u003C\u002Fp>\u003Cblockquote>\u003Cem>“Whatever you can do to eliminate friction for your customers is worthwhile and critical to delivering a solid customer experience. So, being multilingual is a must in the travel industry, regardless of whether you’re offering a service to a host or a guest.”\u003C\u002Fem>\u003C\u002Fblockquote>\u003Cp>That said, the first touch isn't likely to immediately lead to a sale. But it will start a conversation that might generate multiple sales in the future. This is the idea that inspired creating your own website in English in the first place.\u003C\u002Fp>\u003Cblockquote>\u003Cem>💻 \u003C\u002Fem>Related read: \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fhow-to-localize-translate-website-in-three-steps-localazy\">How to localize & translate your website in three steps with Localazy?\u003C\u002Fa>\u003C\u002Fblockquote>\u003Ch2 id=\"%F0%9F%93%88-boost-direct-business-through-localization\">📈 Boost direct business through localization\u003C\u002Fh2>\u003Cp>Let's paint an ideal picture. Say your sales team speaks multiple languages, and you work with a guide on the ground for every language widely spoken by guests of your destination. \u003Cstrong>In this case, you have no excuse to not work with clients directly\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>As your website provides the first touchpoint, you need content that engages the intended reader. And if the reader is a decision-maker in your direct client company, the content should be in their native language. Odds are that you will find native-speaking translators for that language with Localazy. Its localization experts are backed by the latest technology, which multiplies their efforts like an exoskeleton. You can read more about Localazy's translation services \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fblog\u002Fguide-localazy-translation-services\">here\u003C\u002Fa>, or book a no-obligation demo call \u003Ca href=\"https:\u002F\u002Flocalazy.com\u002Fbook-demo\">here\u003C\u002Fa>.\u003C\u002Fp>","public","none","2024-11-18T14:35:30.000+01:00",[1935],{"id":1861,"name":1862,"slug":1863,"profile_image":1864,"cover_image":7,"bio":1936,"website":1937,"location":1938,"facebook":7,"twitter":7,"meta_title":7,"meta_description":7,"url":1939},"An English-language copywriter by trade, a linguist by education, and a native Russian speaker by chance; all three are based in Bulgaria.","https:\u002F\u002Fchistopolov.com","Sofia, Bulgaria","https:\u002F\u002Fghost.localazy.com\u002Fauthor\u002Fmick-chistopolov\u002F",[1941,1944,1947,1950,1955,1960,1965,1970],{"id":1942,"name":1873,"slug":1874,"description":7,"feature_image":7,"visibility":1931,"og_image":7,"og_title":7,"og_description":7,"twitter_image":7,"twitter_title":7,"twitter_description":7,"meta_title":7,"meta_description":7,"codeinjection_head":7,"codeinjection_foot":7,"canonical_url":7,"accent_color":7,"url":1943},"6744747c34f1ce00011a52e6","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Ftravel-localization\u002F",{"id":1945,"name":1876,"slug":1877,"description":1876,"feature_image":7,"visibility":1931,"og_image":7,"og_title":7,"og_description":7,"twitter_image":7,"twitter_title":7,"twitter_description":7,"meta_title":7,"meta_description":7,"codeinjection_head":7,"codeinjection_foot":7,"canonical_url":7,"accent_color":7,"url":1946},"60a37fc7cf7b6a0001d1f108","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fmarketing\u002F",{"id":1948,"name":1879,"slug":1880,"description":7,"feature_image":7,"visibility":1931,"og_image":7,"og_title":7,"og_description":7,"twitter_image":7,"twitter_title":7,"twitter_description":7,"meta_title":7,"meta_description":7,"codeinjection_head":7,"codeinjection_foot":7,"canonical_url":7,"accent_color":7,"url":1949},"63c14bc0047091000193987a","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fproduct-management\u002F",{"id":1951,"name":1952,"slug":1953,"description":1886,"feature_image":7,"visibility":1931,"og_image":7,"og_title":7,"og_description":7,"twitter_image":7,"twitter_title":7,"twitter_description":7,"meta_title":7,"meta_description":7,"codeinjection_head":7,"codeinjection_foot":7,"canonical_url":7,"accent_color":7,"url":1954},"60a37fc7cf7b6a0001d1f144","[DICT] Translation Management System (TMS)","term-39","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fterm-39\u002F",{"id":1956,"name":1957,"slug":1958,"description":1899,"feature_image":7,"visibility":1931,"og_image":7,"og_title":7,"og_description":7,"twitter_image":7,"twitter_title":7,"twitter_description":7,"meta_title":7,"meta_description":7,"codeinjection_head":7,"codeinjection_foot":7,"canonical_url":7,"accent_color":7,"url":1959},"66abc1ee34f1ce00011a2606","[DICT] Neural Machine Translation (NMT)","term-189","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fterm-189\u002F",{"id":1961,"name":1962,"slug":1963,"description":7,"feature_image":7,"visibility":1931,"og_image":7,"og_title":7,"og_description":7,"twitter_image":7,"twitter_title":7,"twitter_description":7,"meta_title":7,"meta_description":7,"codeinjection_head":7,"codeinjection_foot":7,"canonical_url":7,"accent_color":7,"url":1964},"63f8915e047091000193a863","[AD] CDN","ad-cdn","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fad-cdn\u002F",{"id":1966,"name":1967,"slug":1968,"description":7,"feature_image":7,"visibility":1931,"og_image":7,"og_title":7,"og_description":7,"twitter_image":7,"twitter_title":7,"twitter_description":7,"meta_title":7,"meta_description":7,"codeinjection_head":7,"codeinjection_foot":7,"canonical_url":7,"accent_color":7,"url":1969},"60fffb486f8ebe0001bd8ddd","[COMSHARE]","comshare","https:\u002F\u002Fghost.localazy.com\u002Ftag\u002Fcomshare\u002F",{"id":1971,"name":1972,"slug":1973,"description":1974,"feature_image":7,"visibility":1931,"og_image":7,"og_title":7,"og_description":7,"twitter_image":7,"twitter_title":7,"twitter_description":7,"meta_title":7,"meta_description":7,"codeinjection_head":7,"codeinjection_foot":7,"canonical_url":7,"accent_color":7,"url":1975},"6744adfb34f1ce00011a53b9","[CTA] Soar the skies as a travel business ✈️","cta-43","Willing to reach an international audience of adventurers? 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